Pretty much all the major businesses, regardless of industry or status, use Google to fulfill some kind of requirement. Be it Google Drive, Google Docs or ever familiar Gmail, it seems as if everyone depends on at least one of Google's Services to support their daily life work routine. That being said, there are a few hidden gems in Google's Toolbox which at times do not get exposure and consequently remain underutilized.
Although, it is true that Google has innumerable apps, however there are some which can have a serious positive impact on digital marketing initiatives for businesses and those seem to be on the low a bit. Moreover, Google's products generally have "freemium" models, which offer an invaluable opportunity to improvise with a variety of unique techniques and dive in on what suits the niche brand most.
Everyone is testing out the latest and most effective tools from the world's most gigantic Internet powerhouse. So it is advised to give a few of these seemingly under- recognized tools or products a try for better results.
Powerful Google Tools For Digital Marketing
Google Trends
If you are looking to boost up your SEO strategy, Google Trends is a tool that should not be neglected. It allows you to see how frequently a Keyword is searched so you can get a measure of its popularity.
Google Trends instantly creates a graph of the search volume categorized by language, country, region etc. revealing how the key phrase has evolved over a specific period of time. It also predicts how these phrases will trend in the near future, thus helping you in making more precise and prepared decisions.
Most importantly, Google Trends makes it relatively very easy to stay up-to-date with a certain product's or service's marketing language so that one can jump into interactive conversations about topics which are relevant to his/her niche.
Think With Google
Think With Google is more like a creative brain-faith we can depend on when searching for inspiration and improvisations for our digital marketing strategies. The resource contains valuable insights on industry trends, analytical research and statistics, tips on marketing techniques and unique outlets to give us new ways to venture for further success.
When devising your online SEO marketing strategy, especially if you have an E-Commerce Website and you are investing on a quarterly and yearly plan basis, do not skip out Think With Google. This tool also helps when a marketer is suffering from a writer's block too.
Go-Mo
According to experts' reports, almost 66 percent of people say that a mobile-responsive website makes them more likely to buy a product, use a service or engage into reading in the case of blogs.
So it is very important to tap into the mobile revolution or one's business may soon be left behind due to lack of innovation.
It instantly generates a mobile-friendly version of one's website. So you are no longer restricting your targeted on the go customers with a website that is almost impossible to navigate through.
Google Analytics
Studies show that Google Analytics is an overlooked tool among small and medium scale business enterprises. Without Google Analytics, executing website marketing strategies is like walking blindly in the dark.
Website analytics reveal critical data and results on how existing and potential customers interact with marketers online. When evaluated efficiently, the analytics insights offer plenty of opportunities for customer engagement enhancement and higher conversions as well.
Lastly, as the horizons of technological advancements are widening day-by-day, one can expect a tech giant like Google to introduce more such effective and helpful tools for improving the digital marketing platform. However, it is not only the responsibility of technology leaders, but of users too to take the platform to a more evolved, matured and efficient level.
It is 2017 and the world has become digital. Video marketing has slowly but surely turned out to be the go-to medium for promoting a brand. Social networking platforms are dominating the market as far as video-sharing is concerned. Consumers are becoming more and more keen to educate themselves about a product before purchasing it or learning about a service. A well-crafted video goes a long way in giving potential customers the specifics they require before they take the next step.
There are several trends observed in video marketing that can surely help in shaping the future.
DIY (Do It Yourself) Videos
Of late, YouTube has become the go-to place to promote how-to videos. People love to learn a new skill or become independent. An interesting make-up tutorial or a carpentry workshop will go long way in making folks self-reliant. A great marketing video developed by a Product Video Company for a particular brand can also double up as a training content.
Welcome to the World of VR
Virtual reality (VR) as a concept is already a big thing in the gaming universe. This technology requires a virtual reality headset and produces visuals, sounds as well as other sensations that artificially reproduce a user's actual presence in the imaginary setting. It is only a matter of time when VR will be used as a marketing platform to promote a brand.
Innovative Techniques
When it comes to developing quality videos, it is important to consider all options. Some of the creative ones like drones or time-lapse videos have slowly become popular techniques in video production. If you wish to stand out from the crowd and attempt to impress the audience then using unconventional methods can do the trick.
Live Video
This trend is already emerging as a winner in several social media platforms especially Facebook Live. With live streaming videos, users can be part of the action as it happens. The brand engagement is immediate and viewers can give their feedback immediately via comments.
Strong Storytelling
An emotionally powerful story can always tug at your heartstrings. So a marketing video that has strong storytelling with a crisp video & audio can work wonders. An appealing background music can help viewers connect with the video. A good Explainer Video Production Company should be able to develop an engaging video that leaves a lasting impression in the minds of viewers. An impactful video ought to evoke the right emotions or stir your senses in the correct way. All of this can lead to the video being in your minds all the time, thus increasing brand awareness and ultimately growth in sales.
All businesses, big, medium or small, have started the realize the significance of video marketing and how it can help organizations greatly. This marketing platform has shown that it is an effective tool to craft brand awareness, create a positive brand image and ultimately increase sales for your product/service. With technology developing at a lightning speed, the future of video marketing looks bright.
Amit Thaker is not only the Founder of Buzz Creatix but also a vivid writer. Leading his creative agency which also has a reputation of being one of the leading corporate video productions in Mumbai, he has varied expertise spanning across domains. Gaining a Bachelor of Arts in Film-making at London College of Communications, he has accrued a wealth of experience in corporate and explainer video making catering to several top corporate across industries.
Video marketing is going beyond just a fad that some people do and is quickly becoming an essential aspect of digital marketing strategies. Since more businesses are using video, the expectation of quality, and the need to create a piece that will capture the attention of viewers, for the right reasons, is more important than ever before. The competition for your attention is fierce - marketers know that they have only seconds to get you and keep you on their video, with most reports indicating that the average is 10 seconds.
That's it. 10 seconds is all you get for a viewer to decide whether they want to spend more time on your video or keep scrolling. Not a lot of time is it?
We've pulled together some of our top tips to help you get started with video marketing:
1. Start with a script - now we don't mean a script that your read off making your delivery stiff and uncomfortable, we mean have an idea of what you want to talk about and how its going to flow. If you're showing products, make sure they're within reach. Check your lighting and eliminate background noise (I even put a note on my door that alerts everyone that I'm recording).
2. Observe your own viewing habits, what captures your attention? Do a peer review of videos in line with your business - what did you like about the videos, what did they do well? How often do they post? How long are the videos? What could they have done better?
3. The first introduction to your video that your prospect will see is your thumbnail, so make it visually appealing and include text.
4. Even before your thumbnail is how they found you in the first place, so optimize your description and title for SEO and tag your video with relevant keywords.
5. Your video, although short, should have structure, start with create a story as a part of your video to keep your prospects engaged. Think of your video like a funnel, drawing your prospect further in.
6. A pitch is inevitable, but don't make that the intent of the video, give your prospects a tip that they can use right away.
7. Always include a call to action - this can be subtle in your video, but also in your description.
8. Don't make it your goal to go viral, make it your goal to provide informational content.
9. Keep it fun, but not too edgy (unless that's your market), if you are going to go viral, you don't want to go viral for the wrong reasons.
10. Don't be afraid to include subtitles for those who watch without sound. Many people who are at work, or scrolling through their feed without headphones, will typically watch but not listen to videos.
And one bonus tip: Video marketing takes time - more time than you realize! Invest in editing software, and expect that you'll be spending a few hours editing, creating the thumbnail, and perfecting the description.
We'd love the hear your video marketing challenges - have you embraced it? What's holding you back?
In today's digital era, a marketer should not underestimate the power of video, as it solidifies your presence over the internet or intranet. It's no real surprise that it has now become the need of the time, without which your digital marketing strategy is incomplete. To hit the head like a pro, you need to get out of your comfort zone and jump on the bandwagon that gives you the results. Customers or visitors find videos more interesting and easier to communicate than the content itself. It clarifies and conveys the thoughts better than the written text. While indulging in the strategy, here are some mistakes that you need to avoid, have a look to know them.
Creating Never-Ending Videos: Just because videos have now become an integral part of digital marketing strategy, doesn't mean you make it lengthy or never-ending. If you did so, it'll only ruin your impression and break your images in front of the clients. Thus, you should keep in mind the duration of the video and try to make it as short, simple and knowledgeable, as possible.
Try Not To Push Sale: While creating a video for your company, you need to keep in mind the point that it is to attract people and advertise your products or services to them in a smarter way. If you are not doing so, it'll break your impression and deliver the wrong results. Make sure the video you create convenience them to try out your products and services, rather than trying to foist it on them forcefully.
No Title And Description: Video makes it easier for a viewer to understand your offerings, similarly, title and descriptions help the Google to index it for better ranking. Thus, you should create SEO-friendly title and description that justify your video and make it easier for search engines to index it.
No Call-To-Action: Be it content or video content, a call-to-action phrase is very much important to attract the audience and, to increase the chances of conversion. If you are not adding it to your videos, so, it'll zero your efforts of generating the leads.
These are a few video marketing mistakes that being a marketer, you must avoid. To add a professional touch to your videos, you shouldn't hesitate to take the assistance of the experts. Do remember, video marketing has the power to make or break your company's impression and, you should use this tool ideally to make it work for your goals.
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Reaching the target audience and encouraging engagement are challenging for businesses today with all the updates and changes. Out of all forms of media circulating on the internet, video is the one that's on top. Why is it the top and rising trend today?
Think of a topic and there's probably a video about it. For many people, videos are fun and easy to consume. It's no wonder why it's effective at marketing your products or services. Want to know other benefits of video marketing?
Improves SEO
To get more visibility, businesses also put effort into search engine optimization. The good thing about videos is that it can boost your website's traffic. Videos increase a visitor's time on your page if you get them hooked enough to finish or watch a good chunk of it. You can also share it on platforms such as YouTube, Facebook, Twitter, Instagram, and many more.
Works for Many Types of Audiences
Making a fun and creative video is hard, but watching one is not. Your target audience can view it anywhere and anytime--from their sofa, on the commute, at the office, before they go to bed. The possibilities are endless. People go on the internet to relax and unwind. Most times they won't be inclined to read through your explanation about your product.
It doesn't mean that they are completely shut off from buying. It just has to be less work and more entertaining. How do we do that? Show it with a short entertaining clip, an effective script and attractive graphics.
Highly Shareable Across Platforms
You've seen how many videos go viral on social media in a matter of hours. It doesn't have to be boosted. All you need is to be innovative enough to catch the interests of your target audience. Aside from that, social media platforms now prioritize video content more than images and text posts. They also increase your posts' reach when you can gain more personal engagements such as reactions, shares, and comments. And there's no content more capable of doing that other than video.
More Effective for Ads
Compared to banner and sidebar ads, video ads are not immediately skippable. Within the short time frame, you have the opportunity to capture your viewers' attention so that they continue watching. There's definitely more you can accomplish, given the right copy, so don't forget to include a call to action.
Writing great, effective, valuable content is absolutely critical to the success of your brand. However, once you have written that amazing content, you still need to promote it so that other people pay attention to what you are sharing with them and to what you are offering them.
The many purposes of your content
You probably already understand this really well but your content serves many valuable purposes. One of the most important purposes is that it should elevate your brand and enable you to bring your business to the next level. Of course, that will only happen if you promote your content effectively so that other people pay attention to what you are doing, buy into your approach, tell other people about your offerings, and become loyal to you on an enduring basis.
There are several steps that you can take in order to cause your content to get noticed.
Send out Email blasts: The fact is that If you have a person's Email address, they opted in at some point in the past. Otherwise, you wouldn't have the Email address. That is just common sense. So, with that in mind, it makes perfect sense for you to send out a targeted Email blast to your Email recipients. Because you already have an established connection with those recipients, there is a really good likelihood that they will open your Email and (hopefully) read it in its entirety.
Your Email blast is married to whatever content you are posting at the time. You will want to post the content and then send out the Email blast. You don't want to do it the other way around. Without the Email, there is a much smaller chance that your online connections will be aware that you have just posted the content that you want them to read. Don't forget to include a call-to-action (CTA) in your Email. That is the way that your recipients will connect with you (whether that means clicking on a link, Emailing you back, or some other means of communication).
You will want to keep track of the responses to the Email blast so that you can include it in your analytics (to make sure that you identify what is working and what is not). These data are extremely important to your business. After a certain number of days (within a week after you have sent out the first Email blast), resend the Email blast. There may be many people who didn't open your Email the first time around who will open it the next time around. Their not having opened it may have nothing to do with anything more serious than the fact that they were busy and distracted at the time when they received it from you.
Engage your connections as much as possible: The only way to truly secure a solid relationship with the other person is to engage that person as much as possible. If you are not sure how to go about engaging, there is a great deal of information online that can help you with that. Assuming that you are a member of the most effective social networks, you should start there. Each one gives you the opportunity to engage other people. Not only will you be able to do that but you can do it in a really effective, really deep way. That is exactly what social networks are made for.
As far as engaging is concerned, you should just jump right in there. When you are doing the research to determine which groups are the right groups for your business, it is important that you identify groups that are relevant to what you are doing and appropriate. After you have identified those groups, join them and start to become a valued part of the discussion. As thought-provoking questions and comment on what other people are saying. Engaging other people is an extremely important part of your brand and it will help you to bring your business to the next level. There are many opportunities to engage other people and you just need to identify which ones are the best fit for your brand and your business.
Connect with other people through your social media channels: You have golden opportunities to connect with other people online in many different ways. One of those ways is social media channels. Interacting with your fans and followers is a great way to promote your content. Once you have discussed your content, you can expect many of those people to want to read your content. That is certainly effective promotion. If you aren't sure where to find people who you believe would be interested in the topics that you write about, search for groups that are related (or mention) those particular topics.
As you are searching, you should put in the right keywords and/or key phrases. That will help you to identify the right groups and the right people. You can use the keywords and/or key phrases that you have used in your content. Another part of your connecting with other people through social media channels is identifying the influencers with whom you would like to share a connection. Those influencers will help you to bring your business to the next level.
Once you have established those connections with influencers, you can allow the influencers to carry you to the next step by using their name/influence to interest other people in what you are doing. That will be very attractive to your other online connections.
Try to get your content included in many different ways and places: You have something really valuable when it comes to your content and it definitely needs to be shared with other people. In fact, when given the opportunity, the other people would definitely agree with that. You just need to make them aware of what you have to say.
Part of the answer to that is about the exposure of your content. If you are able to post your content in many different places on a regular basis, other people will start to get used to seeing your posts, reading them, interacting with you, and become loyal to your brand. That is exactly how it works.
Conclusion Your content is essential to the success of your business. However, that doesn't only mean that you need to write top-quality content. It also means that you need to promote your content so that other people have the opportunity to benefit from your words of wisdom. You have a lot to offer. Perhaps, you have a lot more than you are even aware of. However, it is very important that you spend your time and energy promoting your content in an efficient, effective way.
Your time is extremely valuable, just as is the time of other people. The bottom line is that your content will be totally ineffective if you don't tell other people about it. After all, you are not in it all by yourself. You need other people to ensure your brand's success.
Michael Cohn is the founder and Chief Technology Officer (CTO) of CompuKol Communications. He has over 25 years of experience in IT and web technologies. Mr. Cohn spent a significant amount of time at a major telecommunications company, where his main focus was on initiating and leading synergy efforts across all business units by dramatically improving efficiency, online collaboration, and the company's Intranet capabilities, which accelerated gains in business productivity. He also reduced company travel and travel costs by introducing and implementing various collaboration technologies.
His expertise includes business analysis; project management; management of global cross-matrix teams; systems engineering and analysis, architecture, prototyping and integration; technology evaluation and assessment; systems development; performance evaluation; and management of off-shore development.
Mr. Cohn earned a Master's degree in project management from George Washington University in Washington, DC; and a Master's degree in computer science and a Bachelor of Science degree in electrical engineering from Fairleigh Dickinson University in Teaneck, NJ.
Mr. Cohn is a member of the Institute of Electrical and Electronics Engineers (IEEE).
If you had been searching to earn a living while at home with your kids, here are 3 easy virtual assistant jobs from home for you:
Amazon Virtual Assistant
Duties are wide-ranging requiring you to perform many types of tasks including, data entry, web research, customer service, order processing, sourcing and many other tasks.
By experience, most employers do not require previous experience as an Amazon virtual assistant. Training is provided and the tools you would need are provided as well by the employer. The tasks may feel daunting at first but once you have processed all the information, the tasks are pretty much easy to do as you go on.
Social Media Virtual Assistant
There are employers that are only needing an extra hand to post things that are created into various Facebook pages or groups, Instagram and other social media platform that we already know and use on a daily basis.
Often times, photos and contents are already provided and will only be needed to schedule for posting to that which is incredibly perfect for moms looking for very flexible working hours.
Additional tasks may be added from time to, like interacting and responding to people's comments and queries. This job is the most ideal and very easy virtual assistant job from home for moms.
Research and Content Writer
If you are highly articulate in writing, then this is another easy and ideal job for you. Ideally, most employers would prefer someone with a decent knowledge of SEO or digital marketing. But as with other jobs, there are a lot of employers also willing to consider candidates who are willing to be trained and willing to put in the work and research relevant topics required for the job.
Having been a career woman before becoming a mother, it was a no-brainer choice to become a stay at home mom for our son. However, as it had been nearly 4 years, I could not shake off the feeling of needing to do something that would make me feel more fulfilled as a person. There was always this feeling of wanting to go back to having a career but at the same time, also wanting to be there for my child. After some thorough research, I delved into the world of being a virtual assistant or remote employee.
With nearly a year's experience, I am seeing myself becoming successful in this career as I go along. The only secret is to get started and hone your skills along the way by either learning new skills, whether self-taught or via an extensive paid training. There is a future in this career and definitely, so much potential for earning a good and decent salary.
There are several proven ways to get media exposure for your Website or Blog. From Social Networking to YouTube Videos and it does not have to cost you anything. Except you internet connection that is. Turning a Blog post into a video is among many exposure tactics used by Super Successful Marketers. But it always is and always will be the quality of your content to get media exposure for your website or blog.
To turn a blog post into a video use a Free Tool called "Lumen 5". You can easily search your browser and access this valuable tool. Please take your time and learn your way around Lumen 5, it's a great way to get media exposure.
With video ranking, the SEO is pretty much the same as with a website or blog. To get media exposure for your website or blog you need to be extremely descriptive and precise. Tell YouTube what your video is about. And always place your Target Keyword as the first word in your video title. In fact, try having around 3 target keywords in the video title. But be sure the keywords are used within context of the title.
Now the same target keywords must be present within the first sentence of the video description. But they must also populate the content of the description, and again. Always within context. Just cramming a bunch of keywords together that makes no sense will get your video nowhere.
The video description is your opportunity to convince the viewer that this is what they have been looking for.
Create a Facebook Page related to your website or blog niche. Then you install a plugin called "Hello Bar" and follow the simple guidance to link your blog to that Facebook page. The Hello Bar displays as "Like Us On Facebook". But we're not done with the Plugins yet.
Another plugin I personally use is called "Tweedis" which is equally simple to understand. This allows you to use Highlight Text that is shared by your blog readers. Place one share option in the beginning of your Blog Post. And also one in the centre and at the end of the post.
In conclusion to plugins you want to use a plugin called "Digg Digg". That's the floating share button you see on so many professional websites and blogs.
These are all great tools and have proven themselves successful many times over. But without Unique and Compelling content any exposure tool may end up appearing pretty useless. Time is the most important ingredient to your online success. And to get media exposure to your website or blog will take time. Because you must build reputation and inspire your audience with content.
Remember, you're building an Empire and not a Shelter. Building an Empire takes time, and if it was easy then everyone would've been DotCom Millionaires by now. Just a thought.
What Social Media Engagement Achieves For Business
Social media in essence is in relation to engagement through sharing, which for business means targeting your product range, your articles, or your services at engaging a potential customer or client base. Collectively, products, services and articles are known as content, and it is through offering quality content that success through your channels can be achieved.
Social marketing has around 900 million users globally, and covers every topic range you can think of. As well as engaging a potential customer and client base or readership, social media is also relevant to search engine optimization.
Social media is a unique format as it helps you promote your content on to your audience, and in turn it generates traffic via people sharing your content with others, and through SEO. Perhaps more importantly than this, however, social media with its online reviews helps a business build trust, and nearly every brand you can think of uses social media for this reason.
Think of this as: you come across two companies offering the same services; one has 250 Facebook likes, the other 43 - which one would you opt for? So regardless of whether you're an online retailer, an affiliate marketer, offer a service such as tuition, or run a news site, social media can assist you build your business online. Google estimates that by 2015, UK consumers will have purchased £40bn of products and services online.
Popular Social Media Sites And Their Uses
Getting to get grips with the nuances of social media's role in promoting your business can cause more than its fair share connected with headaches. Here is a list of the most popular social media sites and their uses:
Facebook is predominately for sharing. This can be products, articles, or services. In a nutshell, it's for sharing your content with as many people as possible.
Twitter is about sharing news on any subject. Don't let the word news make you feel it not apply for products. New product launches, new stock ready to be sold - Twitter is good for all of this.
Google+ is in part a combination of the two and has become important for search engine optimization if nothing else.
Blogging is a great way to impart news and expertise on your readership, customer and client base, or followers. It offers a good way to attract visitors on your site via search engines.
YouTube is about showcasing videos to a wide audience. It is being utilized by businesses all the time to sell products and services. As YouTube is owned by The search engines, videos tend to feature prominently on search engine results. You can also utilize the YouTube ads to make a secondary income stream.
Pinter est and other bookmarking sites are very good at showcasing visual products. If your business is selling something online, albeit a product or service, ensure you are posting on Pinter est and as many bookmarking sites you could find. Social Media And Search Engine Optimization (SEO)
Good positioning on search engines is about unique quality content that is well shared and well linked to from other websites. By sharing your content on social sites, the more chance there is of people liking it on Facebook, re tweeting with Twitter, or sharing the pin on Pinter est. Links are important for good SEO and posting your content on social sites provides a link from the social site to yours, and in every case this can be targeted to a specific web page.
By web page I mean a specific solution, service, or article. This also ensures Google indexes the web page. That is to say, it adds it to its database, ensuring it can be found on search engines.
Finding The Best Social Media Sites For Your Business
To find the best social sites suited to your business, think as to what your business is trying to do. If your business sells products or services, then use social sites that showcase pictures and videos to sell the product. YouTube, Pinter est, Delicious and Instagram are all really good for showcasing products.
If you're in the selling game, make videos of your products, take good professional photos and find them on these sites, and ensure you link the pictures and videos directly to the content on your site. If you sell on eBay or an affiliate seller, try to link directly to the product page where a potential customer can buy it. Also, put the products on your Facebook or my space page, Google+ page, and Twitter. For service providers, a slightly different spin on social media promotion is needed as, more often than not, a service provider will sit in the middle of visual social media, and text-based social sites.
This also applies to affiliate marketers. If you can, represent your services that has a picture or icon, and publish the picture or icon on the visual sites. Use videos to showcase your services - if you can get testimonials from clients, well, that's gold dust. Publish regularly on your blog and tweet the articles, together with insights into the industry. This engagement will help build trust with all your existing clients, showcase your skills, and help you to be found by people wishing to become new clients.
Social Media Advertising
If you have the budget for it, Facebook offers advertising on a click-through basis like Google Ad Sense, or it can be used to earn likes. It is often in instances of experimentation. For affiliate marketing revenue streams, click-through will expose the user to your revenue stream, while a like will ensure every time an article or new product is published they'll be informed. It's trial and error and seems to work well for some businesses, but others have lost faith from it.
Saving Time
By now, you have probably guessed that updating social sites, especially if you publish a lot of daily content, is hard work. Larger businesses employ people to keep on top of it, something many start-up business don't have the budget or the time for. It is possible to help automate your social accounts updating using automatic syndication sites.
A Social Media Strategy
Step 1: Create a Facebook Page, Twitter account and Google+ Page For Business
These have their uses regardless of the type of business, and all help considerably with SEO. Ensure you create business pages on Facebook in addition to Google+. This keeps your personal details and indeed social media life hidden from your customers or clients, and it offers better options to promote a business.
Step 2: Identify Social Media Sites That Are The Most Important To Your Business
If your site sells products, make a list of all the online bookmarking and video sites you could find and create accounts. Ensure you use Pinter est and YouTube. If your business is for services, information, or is for an affiliate marketing revenue stream, you want to spread the word in as many ways as possible. Use blogging sites such as Tumble, Blogger and WordPress. org to syndicate your sites and services, and try to create news content if you provide services to show your expertise in your field.
Step 3: Use Social Media Tools Such As 'If This Then That'
'If this then that' or ifttt.com automatically updates your social accounts. This is easy to establish and works by syndicating the information across a host of social sites automatically as soon as one site is updated. This, as you can imagine, saves a lot of time. Be cautions, however, and ensure social sites suited to the business, such as bookmarking sites for online retailers, appear just as you want them to be found.
Automatic syndication has limitations and often links and pictures do not appear as you would like them to. Nonetheless, and especially for syndicating blog posts via an RSS feed, it is a very good time-saver for promoting your business via social media. Not all social media can be syndicated in this way, but the sites that committer syndicates to are well worth creating accounts on to promote your business. The more social media sites you post on, the better.
Step 4: Use #hashtags
Whenever you post your content, ensure you use appropriate #hashtags. This will help users find your content when they search for it. So if I'm selling tyres on eBay, #tyres, #cartyres, #car, #treys is good, and for sports news, #sports news, #football #cricket, and so on is good.
Step 5: Once It Starts
Once your content starts hitting the web 2. 0 world, monitor your accounts for feedback. Concentrate on the sites you've identified as important to your business and respond to questions and comments. When responding, try to be helpful and non-abusive, even if the commentator is not pleasant. Professionalism goes along way.
Step 6: Participation
Twitter and Google+ show trending topics and these include popular subjects people are discussing. It is worth performing the odd Twitter search to see what people are talking about in relation to your business, and making a contribution to the discussion. This is a good way to make connections and hopefully achieve more success.
Step 7: Monitoring Success
Monitoring success has confirmed to be quite difficult for social media. Unlike SEO results, which can be measured on click-through and content engagement, it is not so simple on social sites for a variety of reasons. You may feel if you provide news that 10 comments on one story is a good sign of success, while 100 likes of a product video on YouTube with no obvious link to sales most likely are not immediately obvious as positive.
It is worth remembering, however, that though people may not directly access your main site via social sites, it may prompt them to return later. Always keep in mind that social media is for sharing content, so any like, comment or re tweet is positive.
If you are past the beginner stages for social bookmarking strategies, these tips are going to help you take your game to the next level. In this article, we are going to talk about strategies you can use to get your website noticed through the use of social bookmarking.
Syndication
If you have multiple profiles on social bookmarking sites, you may find it is difficult to get your website on all of them because you do not have the time to do this. One of the easiest ways you can fix this is by using a service like Only Wire that will send your bookmark to all of the sites you have entered your login information for. If you have sites you do not want to share certain bookmarks to, you can unclick those sites and only send them to the ones you desire.
Influencer Marketing
Having influencers with a lot of followers share your bookmarks is a great way to get attention to your website. When you are sharing with influencers, you want to make sure they have an audience that is similar to yours. If an influencer shares to an audience that is not interested in what you have to offer, you are going to be wasting your advertising dollars.
Social Bookmarking Conclusion
As you are looking through your marketing strategies, make sure you pay close attention to what is working for you. If bookmarking on social sites or using influencers that are doing it for you is working, put more money towards it. If it isn't, try another strategy and see if you get better results.
There is a need to look at the what-should-NOT-be-done side of things as well. This is essential so that you do not fool yourselves into thinking that you are on the right path and keep wasting money without getting an ROI.
When you know that you don't know something, you can find out. However, when you don't know that you don't know, such a situation is risky. Here, is a list from my side to make you aware of some undetectable errors you might commit in your digital marketing pursuit.
1. Promoting Rather than Problem Solving:
Beating your own drum is something that doesn't go well with the internet-savvy people looking out for any product/services. They are bombarded with promotional information continuously, you don't want to do the same thing and get lost in the crowd.
Don't boast about how good your product/services are, tell them how it can help solve their problems. They have come to your site or your ad, looking out for a solution, provide them that and you will hit the bulls-eye.
While it is okay to display your achievements, stage even that to appear more for 'you-the-customer' rather than the 'I-me-myself' attitude. How? Show client testimonials! And let your audience think if you can solve the problem for your existing clients, then you can for them as well. Be customer-centric, portray your product/services as solutions and see the magic.
2. Relying Heavily on any one Marketing Channel:
Doing this mistake would not only throw your digital marketing budget out of balance, but can reverse slingshot your revenue. You may have implemented many strategies throughout your experience, out of which say one or two may have worked the best.
And its the digital marketing mantra that one should maximize efforts on what works best; relying too much on this mantra could be dangerous. What if this channel suddenly becomes ineffective? What if the organic traffic that you were so proud of drops overnight thanks to the unannounced updates search engines come up with.
Such a repercussion would cause serious damage to your bottom line revenue. Therefore, resist the temptation to pour all the efforts into one channel and create a robust well-rounded multi-channel based marketing strategy.
3. Ignoring some Marketing Channels:
This point is similar to the point above, yet different in the way that it proposes using every channel whenever the time is right for your business. It is understandable that a few channels like pay-per-click might instantly thrust you into the limelight, but you should not ignore the other seemingly slower channels.
While it important to leverage the high-ROI-producing channels at the beginning, at a later stage venturing out into the others should be the aim of your marketing strategy. Invest your due efforts in SEO, no matter how time-consuming. 6 months down the line, when the search engines would start paying you back with relevant traffic, you will thank yourself you did it.
Go social; get your name out there. But, select the social channels carefully. LinkedIn and Twitter works best for B2Bs and the famed Facebook is the go-to channel for B2Cs. As you progress, throw in email marketing into the marketing mix, you will be surprised with its potential.
4. Not Assigning Numbers to Campaign Goals:
"Isn't this basic", you may think! Well... we usually deep-dive into the advanced stuff and forget the basics most of times. So, set measurable goals for your campaigns! Say, you want to increase the number of leads generated for a B2B company, set a goal of +20% in a given month, then work towards it.
Don't just say, I want to increase the leads - that's just wishful thinking! If you define your goals in terms of numbers is when you'll be able to scale your efforts, otherwise you'll keep stepping in all directions without moving an inch ahead.
In addition, remember, you are investing money in your efforts; the person who is carrying out the campaigns doesn't come free. Moreover, if you are investing money in paid marketing, not setting measurable goals is sure-shot recipe for disaster.
5. Poor Data Interpretation:
If you have ever seen the analytics dashboard, you'll see how it shows different traffic channels like organic, direct, paid, referral etc. Now, direct traffic interprets into people manually typing in your website's URL and coming in.
However, you need to make sure that the direct traffic numbers doesn't consist of your internal employees. Ignoring this would result in data dilution and wrong interpretation of data.
Besides, choosing the wrong metric to define your data could be disastrous. For example, if you have a high 'pages per visit' or 'average visit duration', you may feel that your customer is spending more time on the site, whereas the reality would be your visitors are not finding what they are looking out for.
In conclusion, the 5 points given above are not about the tips or tricks of digital marketing, but more about its core. If you avoid these, you can make any campaign rock, while extracting the maximum bang for your buck.
With the constant changes on Facebook, promoting your page has become more difficult. Despite this, Facebook marketing is still a must for businesses because of the sheer amount of users. Facebook is one of the giant platforms when it comes to social media marketing. For a modern business to be more visible, they must exert effort into marketing their page on Facebook.
Now, this doesn't instantly mean spending money on ads. There are other ways to promote your page without it costing you a dime. Here are some tips for you to grow and maintain your audience.
1. Reach Out Your Current Network
For a young page, it can be quite a rough start. But you have your initial likers and followers. You can't work with only a small audience. Encourage your current likers to share your page to their friends and followers. You can also tell your friends and family for a promotion as well. This might be the most difficult stage, but once you've got it out of the way, everything will be a breeze.
2. Promote Your Facebook Page on Your Website
If you have a website, you may direct some of the traffic you get to your Facebook page. This works well if your website has good rankings on search engines. It will increase the visibility of your Facebook page as well.
Your Facebook page can also direct traffic to your website. Many people use social media to discover information. Your audience might search for your page instead of your website.
3. Produce Useful and Relevant Content
When planning how to attract more likers, try to put yourself in their shoes. What would make them like your page? There must be a reason. Of course you must the nature of your business clear in your page. If you are a restaurant, it must be visible at first glance when they visit your page. Aside from that, your content must provide some form of benefit or entertainment. Share content that is helpful or relevant to them. This will encourage them to interact with your content instead of being a passive viewer.
Tell them which dishes are best-sellers at the moment. Got a promo? Make sure to announce it. They appreciate it when you update them with information they needed to know.
4. Make Your Customers Market for You
Social media is not at all social when it does not prioritize interaction. Your likers and followers are what keeps your page alive. When they provide feedback about your product or service, you must always acknowledge. Nothing gains trust more than a positive review from an actual person. It works better than you marketing your own product or service.
Respond to comments and messages on your page. Facebook shows how you reply to inquiries. When your audience sees that your page is active and responsive, it will encourage them to ask questions or like your page and posts.
5. Tap Influencers in Your Business Area
Influencer marketing is on the rise these days. Getting promoted by an influencer will expose you to their large number of followers. This one usually doesn't come for free, though. You can negotiate with them on what they can get in return for promoting you. Contact one that is related to your area of business. If you are a facial spa, for example, get an influencer in the beauty industry.
6. Try Advertising on Facebook
Facebook ads cost money, but you can make the money spent all worthwhile. Use the targeting feature to filter your target audience from the rest. For a new page, this is also helpful to immediately gain a significant amount of audience that is within your target.
With all these tips, you are set to start your Facebook marketing campaign! Do you know some tips that weren't mentioned above? Don't hesitate to share them with us!
The entire landscape of marketing has changed with the inception of Social media. Social Networking sites are one of the fastest growing websites in the world. The motive behind SMM marketing is to build a brand in the market and increase its visibility by engaging with potential customers. Due to the continuous development of Internet Marketing Industry, there are many social networking sites, each of which has unique characteristics and purpose.
The people on social networking websites has been increasing day by day not only for personal use but also for business use. But, some people still dig in their heels and say- how SMO marketing is beneficial to me? Does my business need it? Yes, your business needs it, and many companies are providing Social Media Marketing Services, you can hire them to build your business presence. Here are some of the most compelling reasons why it is essential for every business:
Helps in Driving Traffic
Marketing your business on Social Media can bring the other users than usual customers. The people who already know about your business are likely to search for the same keywords for which your business already ranks for. Not making use of Social media may lead to difficulty in getting more loyal customers outside your circle. Every piece of quality content you post on any Social Media site is a big opportunity to acquire a new customer.
Boosts SEO and Improves Search Engine Rankings
Now Social networking sites are themselves becoming search engines. If you put efforts on the social networking sites, in your SEO strategies, you will definitely get positive results. It may be possible that Google and other search engines calculate the rankings by taking into account the social media presence. Though, it is not enough to regularly update the blog, Meta descriptions, titles etc. on your website; it has also become imperative to update or communicate on Social networking sites. It means to rank higher on SERP's for a given set of keywords, having a strong presence on social media is essential.
Less Marketing Cost
It is enough to spend 1 to 2 hours every day in social media rather than spending 6 hours every day to generate increased traffic. Just spending 1 hour in developing your content and syndicating it is more than enough to see the results of your efforts. Paid advertising on Facebook to boost your post is not costly; you can try it with less amount without any worry and increase it once you get to know that you are getting results as per your expectations. You can increase your budget and consequently conversions.
Increases Conversions
Any content, image or any post that you put on Social Network platforms is a big opportunity for customers to convert. It provides you with access to new customers as well as old customer, which allows you to interact with them. Every piece of content on social media is a chance for someone to respond or react and each response or reaction can lead to website visit, consequently a conversion.
Social Networking sites are the latest channels for your business voice and content. They make it easier for you as they help to interact with your existing as well as a new customer. For instance, a regular user of Twitter may come to know about your business for the first time or an already acquired customer may feel better and attain more trust on your brand after seeing your presence on various networks.
Vineet Kumar Singh used Orkut as his first Social Media Website. Till Now, he has used various social media platforms and actively share his thoughts there. He is currently associated with a Social Media Marketing Agency in Delhi
Search Engine Optimization is a very crucial part of digital marketing. Here are some Search Engine Facts which a digital marketer must know. These SEO Facts 2018 can really help them to plan for different marketing strategy.
1. Most of the users click on top 5 search results:- According to the latest researches, 75% of the users click on the first 5 search results shown by the search engine. To be more precise, 32% users click on the topmost result compared to 18% users going for the second result. This stat very clearly shows that the higher your website will rank, the more visits it will get.
2. Users don't usually scroll past page 1:- Only a mere 20% of the users are persistent enough to scroll to page 2 of search results. So if your website is on page 2 then you must work on your digital marketing and SEO strategies.
3. Mobile Friendly Keywords are the need of the hour:- Around 50% of users start their searches on a mobile device. When people use their phone for a search, they tend to use different keywords. Also, when it comes to looking for local business, 88%of the searches are initiated on a mobile device.
4. Mobile SEO and Local Business:- As we mentioned before, users tend to search for local business on their smartphones. The number of smartphone users is increasing year after year, hence, it is very important to plan your keywords according to the rise in mobile searches.
5. Websites with more pages are likely to attract more traffic:- The number of pages on a website plays a direct role in determining the amounts of traffic it generates. It simply reflects the importance of relevant keywords.
6. Around half of the search queries are 4 words or longer:- It is a clear fact that short keywords will help you to show up higher in the search results. But at the same time, it is very difficult to ranks those keywords as short keywords are very competitive. So, instead of going for short competitive keywords, you should just use longer ones effectively.
7. Organic Search still trumps over Social Media Traffic:- Although social media traffic is increasing day by day, organic searches are still the way to go. Organic searches account for 41% of the total search which is 3 times the social media traffic. Hence, moving completely to social media platforms to generate traffic is not wise.
8. Quality Content:- Google adores rich and definite substance which gives per users esteem and answers questions. Whenever you're attempting to get a site on the first page of Google, ensure you incorporate a lot of substance.
Ranking first in Google will allow you to get a substantial amount of organic traffic and can be the difference between a successful site and an unsuccessful one. Whether you are running a blog or an e-commerce site you should strive for that first Google spot. However this is easier said than done and with the number of updates that the search engine has been rolling out over the years, it has become increasingly difficult to reach this first place. So how do you achieve that in 2018? In this article, we will be sharing 4 tips that will allow you to rank first in Google.
Content
Quality content is a must. Gone are the days where you could escape with some spun content and rank high in Google. The search engine has become increasingly good at detecting poor quality content and will reward only those that are authoritative and well-written.
Make sure that the content is useful and add value to your audience. Very often authors just write articles and include all kind of filler contents in order to reach a certain number of words. This is not really useful for the audience and might be penalized by Google.
So, if you want to reach the first spot in Google pay attention to your content and make sure that they are of the highest quality and add value to your audience.
On-site optimization
It is important that your site adheres to good SEO practice when it comes to on-site optimization. For instance, you need to have your primary keywords and secondary keywords scattered around your site. Do not overdo it though as Google will penalize you for too many keywords.
Always make sure that your articles are written for a human audience and only place the keywords naturally in there.
Backlinks
Links are a fundamental part of any ranking strategy. It is important that you have a number of links pointing to your site if you want to rank first in Google. At the same time, you need to make sure that these links are coming from authority sites.
Getting links from link farms should be avoided at all cost. Make sure that the links come from sites that have real traffic and that they are not selling links.
Google knows how to discover Private Blog Networks nowadays and getting links from this kind of network can be quite risky.
Keywords
It is important that you choose your keywords well before starting to write your articles. There are various tools that will allow you to choose the best keyword. Make sure that you go for something that you can rank easily and that is not too competitive. Make a thorough analysis of your competitor's keywords to ensure that you can compete against them.
Smartphone addiction is real and it is a global phenomenon. For a majority of people, checking their phone first thing in the morning is a ritual. Needless to say, mobile devices have changed lives dramatically and also the way people use the web, leading to changing SEO. If you have not optimised your website for mobile SEO, there is a high chance that you are not reaching out to your target audience or satisfying the needs of your customers. Keep reading to know how you can deliver the ideal mobile experience to your audience.
What is the Importance of Mobile SEO?
Mobile SEO is critical because it enables you to reach your target audience at the right time and in the right place. Every day, people are discovering more and more advantages of smartphones, which is leading to mobile traffic surpassing desktop traffic. In order to connect with millions of mobile phone users, you need an effective mobile SEO strategy. As per reports, smartphone users have a much higher intent of buying than desktop users. So, you need to be there when potential buyers are looking for your products or services.
Google's Mobile-first Index Raised the Importance of Mobile SEO
Making websites mobile-friendly was a concern amongst most online businesses thanks to the rising number of smartphone users all over the world. But, Google's mobile-first index made it mandatory for online businesses to have a mobile version of their website. As per the mobile-first index, the search giant announced that it would be giving more preference to website's that has a mobile version when it comes to ranking. The mobile websites will be crawled by Googlebot to determine their content, performance and user experience. This announcement means that online businesses must take action if they do not want to lose their customers to their competitors.
Websites with Responsive Design Fares Well on Search Engines
When developing your mobile website, you are going to have 3 options - responsive design, a separate site on a subdomain or dynamic serving. Amongst the three options, Google prefers responsive design because that way, you will only have one website adapting to the devices that it is being used on. You would not have to build different websites for different mobile devices and screen sizes.
Having a responsive website is less of a hassle, as well. Such websites have only one code base, making maintenance extremely easy. Also, responsive design is going to make your website readily eligible for Google's mobile-first index.
Important Considerations for Mobile SEO
Page speed: You cannot afford to have a mobile website that loads extremely slow. Mobile users are even more impatient than desktop users, and they might not wait for 5 to 7 seconds for your website to load. You need to periodically analyse the performance of your mobile website and make the necessary changes. Some suggestions for improving page speed would be optimising the images, upgrading to HTTPS, use a CDN and so on. Professionals offering SEO optimization services can give you more inputs.
User experience: Besides being found easily, your mobile website should offer an outstanding user experience. You need to be vigilant about the common tasks performed by your customers and their search intent. Make sure to do away with any kind of obstacle that might hinder your users from reaching their goals fast.
Optimise for local: Smartphones become particularly useful when users are out and about. About 76% of mobile users search for things are nearby to where they are. This means that to truly achieve SEO success, you need to optimise your mobile website for local search.
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When one hears "SEO," it's almost automatic to start thinking of technical matters such as links, website indexing, and so forth. One crucial element that people tend to overlook but has quite the impact is content and producing quality content that assists SEO.
Keywords are the most crucial factor in getting your page noticed by search engines. Given the process of users inputting queries when searching online, making sure your content matches their queries via the right keywords is the trick to appearing on the results of potential customers.
Targeting Your Audience
Whether you're aiming for local customers or an international audience, including the necessary keywords in your article or blog post should be done with as naturally as possible. For example, if you're a baked goods store in Toronto looking for a better presence among your local customers, you can't just place "bakeshop in Toronto" randomly within each paragraph.
It's not just a matter of not appearing spamm-y (and avoiding penalization), it's also about actually providing content that audiences will stop and pay attention to. Even if your ultimate goal is to advertise to users, quality should remain top priority.
Different Kinds of Content
SEO marketers and writers typically come up with different kinds of content to place the necessary keywords in. These are some of the most used types, and each one helps to contribute to a level of variety in terms of website content.
Articles
Almost every website is bound to contain a whole bunch of articles. Articles can literally be about anything - from informative pieces to features on an event. Also, they're typically lengthy and leave a lot of room for elaboration.
Similar to what you'd read in a magazine or newspaper, while they're not completely formal in tone, they're not to be overly friendly, either. Articles typically keep a sensible tone that helps introduce important keywords and even establish an air of authority as well.
Blog Posts
Another very popular type of web content is blog posts. These are typically a bigger hit with younger audiences because of the playful tone used as well as the shorter length of the posts.
If your branding allows for it, blog posts can be great for when you want to appear more casual and personal to your audience. They also make it easier to "naturally" incorporate keywords into the text.
Infographics
With infographics, meanwhile, you get to really start diversifying your content since images are now involved.
From serious statistics to quirky (but still educational, of course) comics, infographics allow you to present matters such as product information to your audience in a way that's easier to absorb thanks to the assisting images and introductory and concluding paragraphs containing the keywords.
Videos
Videos are the ultimate content diversifier - you move from just making the audience just look at/read something to creating a more dynamic experience thanks to moving images and even sound.
Videos don't have to be published as often, but when they are, they should come with a paragraph or two of explanatory/introductory/concluding points where you can casually slip in keywords.
Apart from providing your customers your pitch, it's important that you're actually giving them something to take away from your posts as well.
Remember, these are people and you're asking for their time. Respecting that, providing content that will be worth their while should be part of any effective site as it shows customers that you acknowledge them as humans and not as mere cash factories.
Domain authority is the top factor in dictating the ranking of a website. You can go to sponsored content (aka PPC ads) all you want, but that's all temporary. If you want a good ranking that actually sticks around, you'll have to work on your domain authority.
Links
The best way to boost your domain authority is with links that lead back to your site, and such clicks that lead back to your site are made possible by your content being placed on popular sites. These inbound links are best achieved with engrossing content that's well-written just for your audience and in accordance to their interests.
When your content is interesting and presents accurate information useful to your audience, you're well on your way to becoming a go-to site for users, and with a better volume of regular traffic with little bounce rate, your website's ranking is bound for better visibility.
Content is definitely more than just a website filler - it plays quite the significant role in getting you that increase in traffic.
This is why getting an SEO services agency with well-coordinated technical and content production teams is key in ensuring that your online campaign is geared toward a single goal, and that is building a presence for your site and better brand awareness for your company.
1. Most of the users click on top 5 search results:- According to the latest researches, 75% of the users click on the first 5 search results shown by the search engine. To be more precise, 32% users click on the topmost result compared to 18% users going for the second result. This stat very clearly shows that the higher your website will rank, the more visits it will get.
2. Users don't usually scroll past page 1:- Only a mere 20% of the users are persistent enough to scroll to page 2 of search results. So if your website is on page 2 then you must work on your digital marketing and SEO strategies.
3. Mobile Friendly Keywords are the need of the hour:- Around 50% of users start their searches on a mobile device. When people use their phone for a search, they tend to use different keywords. Also, when it comes to looking for local business, 88%of the searches are initiated on a mobile device.
4. Mobile SEO and Local Business:- As we mentioned before, users tend to search for local business on their smartphones. The number of smartphone users is increasing year after year, hence, it is very important to plan your keywords according to the rise in mobile searches.
5. Websites with more pages are likely to attract more traffic:- The number of pages on a website plays a direct role in determining the amounts of traffic it generates. It simply reflects the importance of relevant keywords.
6. Around half of the search queries are 4 words or longer:- It is a clear fact that short keywords will help you to show up higher in the search results. But at the same time, it is very difficult to ranks those keywords as short keywords are very competitive. So, instead of going for short competitive keywords, you should just use longer ones effectively.
7. Organic Search still trumps over Social Media Traffic:- Although social media traffic is increasing day by day, organic searches are still the way to go. Organic searches account for 41% of the total search which is 3 times the social media traffic. Hence, moving completely to social media platforms to generate traffic is not wise.
8. Quality Content:- Google adores rich and definite substance which gives per users esteem and answers questions. Whenever you're attempting to get a site on the first page of Google, ensure you incorporate a lot of substance.
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