Half a Dozen Digital Marketing Tips for Marketers in 2020

On the off chance that you are searching for some advanced promoting tips, you are on the correct page. In this article, we will examine 6 of the best internet advertising tips and deceives. With these tips, you are destined to appreciate incredible outcomes.

1. Advance your site for Voice Search

As per forecasts, half of the pursuits will be founded on voice search include in 2020. Hence, we recommend that you center around this part of your web based promoting systems. At the end of the day, your business must be voice search steady. For example, you can have the "close to me" include, which will discuss the best neighborhood results if the clients utilize the term to make a voice search.

2. Advantage from Influencer Marketing

As of now, the quickest developing computerized showcasing is influencer advertising. Indeed individuals will in general buy items suggested by their preferred VIPs. These are known as online life influencers.

Today, online networking influencers are likewise very reliable according to their supporters. Along these lines, you can recruit them for your influencer advertising efforts. Interestingly, you don't need to go through a gigantic whole of cash for these battles.

3. Revaluate your Paid Advertising Campaigns

With time, publicizing is experiencing a great deal of changes. What's more, this has changed the necessities of organizations too. Today, the promoting pattern is to concentrate on what an item or administration can accomplish for the clients.

What you have to do is customize the promotions by including the highlights of the items that the clients may have a profound enthusiasm for. Beside this, the advertisements must be clear and brief.

4. Think about Personalization

As per insights, in any event 70% clients that purchase online have a preference for personalization on sites and locales. For example, if a purchaser purchases something from you, you may send them an email with their name in the email. Interestingly, personalization is certifiably not an expensive or confounded procedure. The entire reason for personalization is to cause the purchasers to understand that you esteem them.

5. Consider the Visual Search Feature

As per measurements, visual hunt is likewise very viable nowadays. In basic words, if a client clicks an item photograph of their decision, sites, for example, Pinterest and Google show the purchasing alternatives directly under the image of that item. Along these lines, the purchasers have the freedom to purchase the item by tapping the photograph.

6. Post Video Content

Video content is very mainstream via web-based networking media stages, for example, Facebook. In the event that you take a gander at insights, you will realize that 52% of purchasers feel more sure when purchasing items in the wake of viewing a video. To the extent discovering more about an item, at any rate 68% of purchasers like to observe short recordings as opposed to perusing long articles, manuals or infographics.

The Takeaway

In spite of the fact that the universe of computerized promoting appears to be very testing, you can make these crusades a lot simpler to run on the off chance that you recruit the administrations of a decent online advertiser. Along these lines, it's smarter to search for a decent expert specialist organization.

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Thinking about affiliate marketing? Read this 1st

Many ‘gooroos’ like to talk about how easy affiliate marketing is …

But the reality is there a LOT of moving parts to get right.

It’s why there are SO MANY products, softwares & tools on the subject.

Commission Funnels is brand new & the most complete affiliate solution 

>> Everything you need is right here!

I’ve ever seen. Here’s a summary of what’s included:

Powerful, push-button bonus page creator. This lets you instantly create 

stunning bonus pages that look as good as the ones run by 7 figure 
marketers … with all the bells & whistles including scarcity timers


INCLUDED hosting. This is a HUGE money & time saver. Every bonus 
page you create is hosted FOR YOU on premium servers


Massive vault of 100+ premium bonuses. You’ll never run out 
of quality giveaways to maximize conversions on your promos

15+ DFY affiliate marketing campaigns. 
These ‘best of the best’ campaigns have been hand-created 
by the vendors. Each includes an evergreen, top-converting product; 
custom bonus page & bonuses; AND full sequence of promo emails


Step by step, industry-leading training on how to make the
highest commissions in the shortest time


INCLUDED free traffic methods. Perfect for beginners AND seasoned
marketers looking for even higher results

Multiple powerful bonuses, including live master training
with a legendary super affiliate [only available during launch week]

There’s proof of results all over the page.

Personally, I’m surprised this package includes EVERYTHING for one low price. 

They could easily have split this into multiple programs & sold them separately …

If you’ve ever wanted to make more commissions in less time …

>> Everything you need is right here!

Money - Increase Your Sales by Adding Bonuses

GET FREE TRAINING HERE

In a practice known as the "baker's dozen" a baker throws in an extra muffin or cinnamon roll when you buy 12.

We all love to receive some kind of bonus when we buy a product. But we tend to underestimate how powerful this tool can be to increasing sales.

When my wife and I bought new windows for our living room last year, the contractor added a free window when we also purchased windows for the bedroom (which we hadn't even considered ordering).

A bonus can often both clinch the deal and increase the amount of the sale.

And yes, professional service businesses can offer bonuses and special offers, just as a product-based business can.

Here are a few examples.

Add a bonus for a larger sale

Let's say you have a 6-month coaching program with a fixed fee. If that is your only option, it's a yes or no proposition.

But what if you also offered a nine-month program for the same monthly fee but added a bonus? The bonus might be a virtual training program or access to an online forum.

This bonus might cost you very little but add substantial value to the client while also increasing your revenue.

GET FREE TRAINING HERE

In addition, by offering a second service package you then have a choice of 'yeses,' not a choice between yes and no. So, the chances of a prospect saying yes increases substantially.

Also, note that if you don't offer a higher-end service you will never sell that service.

Add a bonus for choosing you sooner

We're all faced with the situation where the prospective client says, "I need to think about it."

That is certainly valid, but it's also equally valid to reward a prospect for signing up for your service sooner rather than later.

I don't like any kind of high-pressure sales tactics, but have no objection to offering a little more incentive for taking action quickly.

"If you choose to work with me within one week of receiving the proposal I'll offer a complimentary one-day training session."

Whatever bonus or incentive you offer, it should be perceived as a significant value to the prospect. Just this little nudge will often get a prospect to make a decision faster than usual.

And the faster clients decide to work with you, the more income you tend to make.

Add a bonus for a referral

GET FREE TRAINING HERE

When I ask people where most of their business comes from, a majority say, "word-of-mouth." But I have yet to meet anyone who has a plan to increase word-of-mouth other than offering exceptional service.

Why not reward word-of-mouth referrals by offering a bonus?

You could say something like this: "Because I build my business on word-of-mouth I offer a client bonus if you send someone my way who becomes a new client."

This bonus would vary, depending on the service you offer. It could be a free coaching session, a discount on services for a month or an additional service.

Some clients will do nothing, but others will introduce you to many new clients.

A little more value

Never underestimate the power of a special offer, a discount or bonus in return for buying more, buying sooner or giving you a referral.

And interestingly, when you offer more value in this way, you also tend to increase client loyalty and word-of-mouth. Everyone likes a good deal and will often share what a good deal they received with others.

GET FREE TRAINING HERE

Cheers, Robert

Action Plan Marketing helps self-employed people attract more clients through action-oriented marketing strategies that get you in front of prospective clients. Get our free report on how you can attract more of your ideal clients at this link: http://actionplan.club/free-stuff.

Article Source: https://EzineArticles.com/expert/Robert_Middleton/374949
Article Source: http://EzineArticles.com/10124787

5 Steps for Building Your Buyers List

GET FREE TRAINING HERE

Affiliate marketing is a way for a merchant to partner with independent marketers and pay them commissions for promoting his/her products or services.

When you sign up for an Affiliate Program, normally they cost nothing to join, you will be allocated

a special link (That is your Affiliate Link) for that product or service. This is a link or code that will help you and the merchant track the number of clicks and purchases and of course it tells the merchant who should be paid commissions.

To set up and start an affiliate marketing business you will have to decide what will be suitable for you as a way to promote.

Is it via a website,a blog,social networks or perhaps You Tube?

My recommendation is either a website or blog. On your blog or your site you can write permanent posts and pages that contain affiliate links.

GET FREE TRAINING HERE

On your blog or website you will be describing,reviewing,recommending and making clear the advantages of buying the product or services that you are promoting. Whatever you write,somewhere within the text needs to be your affiliate link so that when anybody thinking of making a purchase clicks on that link and buys it is your affiliate details that are provided to the merchant thereby enabling your commission payment.

You now need to get people to read what you have written on your website or blog, you get traffic to the site, attract visitors.

A lot of people when they are first starting do not know what to say to secure an audience.

If you write content in a way that gives useful information to your readers and that describes the products in an appealing way they are more likely to want to buy them. The more specific and reliable content that you are able to produce the more interest you are creating.

Interest builds you a following and that often converts to buyers then before you know it, you're earning money for every visitor that clicks on your affiliate link and buys a product or a service that you promote.

GET FREE TRAINING HERE

You will be wise to build yourself an email list so that you use e-mail marketing to further connect with your audience and inform them of your new content and offers.

Building your email list is yet another subject and there are many strategies that need to be explored in detail.

Advice on this can be found all across the internet.

Get started with your Affiliate marketing business today, good luck but remember, never give up!

For in depth teaching go to http://tellmequickandtellmetrue.com there you will find an opportunity to learn from affiliate marketing experts.

Article Source: https://EzineArticles.com/expert/Brian_Potter/112996
Article Source: http://EzineArticles.com/10133130

The Rumors Are True And The Hype is Real

Yes! The rumours are true and the hype is real.

A few days ago, product creation expert John Thornhill announced he was running a webinar to teach all
he knows about creating a successful product and sales funnel, and it seems quite a few of
you can’t believe what he is doing.

So it’s time for him to say YES to those questions you have…

#Yes. You will be taught everything you need to know about creating your very own successful product
and sales funnel. Remember that John has almost 15 years experience in this area.

#Yes. You will receive bonus worksheets, checklists,presentation slides and more,
meaning once the event is over you will have a step by step plan of action.

#Yes. You can take part in a Q&A session to make sure you get all your questions answered.

#Yes. You will receive a full high-quality recording of the workshop to view at your leisure.

#Yes. You will receive all of the support you need after the event.

#Yes. This will cost you absolutely nothing.

As I said, John actually has almost 15 years of product creation experience and has made millions of
dollars in the process. So without him bragging too much, I think that qualifies him to show you how it’s all done 😉

In short, he wants you to succeed from creating and selling your own digital products, just as he does.

So the question is… Do you want to be part of it?

If so then you simply have to get on this Webinar, get all the details here.

For GOD's Sake, Just Try Something New!

I really admire successful people. And over the years, I've studied many of them, read their biographies and books and tried to emulate their strategies.

These books have helped me, but it wasn't their strategies that gave me the most valuable insights.

I discovered the one thing all successful people have in common, a trait that all of them have practiced without exception:

They try new things. Risky things. Innovative things.

Their progress and success is based on breaking the mold, and doing the things very few people are willing to do.

And I'm stating it so simply because it is that simple and that difficult.

Sure, we all try things in our business:

We read articles and books

We put together a website

We try new software and online tools

We participate in social media

We ask for referrals from existing clients

We get out there and network

But with most of these, we're just going through the motions. We're doing what everyone else does to just survive in business.

Most of these activities are safe and don't challenge us, let alone lead to breakthroughs in performance and results.

This article is an attempt to help you understand what it takes to successfully try new things.

Why do we settle for doing the safe things that everyone else is doing? Why do we hold back and play small more often than not?

It's very simple, really.

Trying new things is scary!

If it wasn't, we'd all be outrageously successful at everything we attempted to accomplish.

And clearly, we're not.

Instead of trying new things we delay and procrastinate. We get stuck in perfectionism. We judge and second-guess ourselves. We are paralyzed by analysis. Or we hope things will change.

The first thing we tend to do is make a whole lot of excuses. We convince ourselves that we're not ready yet.

We don't try new things because we believe...

we don't have good enough ideas

we're not smart enough

we don't have enough information

we are lazy

we're not committed

we don't know the right people

we don't have enough time

we are disorganized

we don't have the right resources

we don't have the experience

we are not creative

we are inherently weak

we don't know where to start

we have bad habits

we can't get a break

All of these are just delay tactics. And none of them is legitimate.

The one and only reason we don't try new things is:

FEAR.

Many people, much wiser than me, have a few words to say on the subject:

"Fear is the mind-killer. Fear is the little-death that brings total obliteration." - Frank Herbert
"There is only one thing that makes a dream impossible to achieve: the fear of failure." - Paul Coelho

"When we are afraid, we pull back from life." - John Lennon.

"Fear cuts deeper than swords." - George R.R. Martin.

"We can easily forgive a child who is afraid of the dark; the real tragedy of life is when men are afraid of the light." - Plato

"Men go to far greater lengths to avoid what they fear than to obtain what they desire." - Dan Brown

"I must say a word about fear. It is life's only true opponent. Only fear can defeat life. - Yann Martel

"Fear kills everything, your mind, your heart, your imagination." - Corenlius Funke

"Fear defeats more people than any other one thing in the world." - Ralph Waldo Emerson

"One is never afraid of the unknown; one is afraid of the known coming to an end." - Krishnamurti

Yes, the only thing that stops us from trying new things, from success, from living our dreams, is fear.

Therefore the only way to succeed is to face our fears and try something new anyway.

And this is a lifelong process, an everyday process.

Thankfully, many wise people have even more to say about going beyond your fears.

"Fear is inevitable, I have to accept that, but I cannot allow it to paralyze me." - Isabel Allende

"I believe that every single event in life happens as an opportunity to choose love over fear."- Oprah Winfrey

"We meet fear. We greet the unexpected visitor and listen to what he has to tell us. When fear arrives, something is about to happen." - Leigh Bardugo

"Find out what you're afraid of and go live there." - Chuck Palahniuk

"I have learned over the years that when one's mind is made up, this diminishes fear; knowing what must be done does away with fear." - Rosa Parks

"There's no shame in fear, my father told me, what matters is how we face it." - George R.R. Martin

"It's better to die laughing than to live each moment in fear - Michael Crichton

"Don't fear failure. Not failure, but low aim, is the crime. In great attempts it is glorious even to fail." - Bruce Lee

"Nothing in life is to be feared, it is only to be understood. Now is the time to understand more, so that we may fear less." - Marie Curie

"He who has overcome his fears will truly be free." - Aristotle

"Courage is feeling fear, not getting rid of fear, and taking action in the face of fear. - Roy T. Bennett

Face your fears. Find your inner courage. Take action.

This is really the only strategy we need to remember and come back to over and over again, no matter what we want in life.

Don't be distracted by a million strategies that everyone tells you are the answer to success:

- Develop a perfect 10-step morning routine

- Read one book every week

- Exercise 30 minutes every day

- Write down your goals and look at them daily

- Meditate before you take on a big challenge

- Write a step-by-step action plan before you start

- Make sure your goals are aligned with your purpose

- Keep lists of every task and project important to you

- Write down all the things you're grateful for

- Pursue excellence in everything you do

Forget about all that stuff. It only clutters your mind.

There's nothing wrong with any of these, except that we think they hold the key to our success.

Instead, they just distract us from taking action now on that new idea or project that's important to us.

We don't need to be perfect or make things perfect and organized before we take action.

Nothing, absolutely nothing, trumps trying something new that we fear. And then simply doing our best.

Everything in our lives neatly falls into place when we make that our primary success habit.

All the ideas, strategies, tips, people, and resources that we need will come to us naturally and easily when we face our fears and take action.

If you don't believe me, believe these people:

"Do one thing every day that scares you." - Eleanor Roosevelt

"Everything you want waits on the other side of fear."

- Lisa Wingate

"On the other side of fear is your breakthrough." - Jeanette Coron

"Feel the fear and do it anyway." - Susan Jeffers

Cheers, Robert

P.S. You'll find some wonderful quotes (more than 6,000 of them) about overcoming your fears on Goodreads.

Action Plan Marketing helps self-employed people attract more clients through action-oriented marketing strategies that get you in front of prospective clients. Get our free report on how you can attract more of your ideal clients at this link: http://actionplan.club/free-stuff.

Article Source: https://EzineArticles.com/expert/Robert_Middleton/374949
Article Source: http://EzineArticles.com/10116798

What's the Hardest Part of Marketing Yourself?

In my Fast Track Marketing System I divide marketing into seven very specific modules:

1. The Game of Marketing

2. The Mindset of Marketing

3. Marketing Messages (Your Value Proposition)

4. Marketing and Selling Conversations

5. Written Marketing Materials

6. Marketing Strategies

7. Marketing Action Plans

All of these have their particular challenges. But in my experience in working with thousands of Independent Professionals, it's #7 that seems to be the hardest for most people.

After all, most of the other 6 modules are all about preparation to market yourself.

You learn the basics of the game of marketing, you work on your marketing mindset, you develop marketing messages, conversations, and written marketing materials, and ultimately choose the marketing strategies to get the word out.

And then the rubber hits the road. You have to actually get out there and connect with potential clients through networking, speaking, an eZine, social media, emails, etc.

For most, the bottom falls out of their marketing at this point. It simply goes nowhere, or more specifically it goes into the infamous "Random Zone" where things are done haphazardly and inconsistently.

If people have worked to develop the whole foundation of their marketing first, know who their target market is, have put together a web site and have practiced their marketing and selling conversations, they are going to have more success.

But even the well-prepared struggle with implementation.

Why is putting action plans into action so hard? Here are three of the most common ones. Are they familiar to you?

1. As soon as you start reaching out, you face possible rejection. What if your message, your talk, your emails fall on deaf ears? What if your potential clients could care less? What if they outright rejected your promotional efforts?

We conjure painful mental images in our mind that stop us cold.

For this one we need to work again on our mindset, on our thinking, realizing that if we reach out and people aren't interested, that it's not personal. They don't hate us; either they are simply not good prospects right now or our message doesn't have the impact it could.

So reach out to new prospects and keep improving your messages.

2. It takes way more time and effort than you ever thought it would. We think of marketing as a few promotional things we do here and there. This should be easy, we think. But it's not.

Time to do a reality check. Any marketing activity takes time, effort and commitment to make it work. Marketing is a bit of an art and nothing works perfectly on the first draft.

You need to make detailed and realistic plans based on strategies that others have used successfully in the past. If you just make it up as you go along, your chances of success are very slim.

3. It's never good enough and although you might even know what you're doing, you put off your marketing launches until everything is perfect... but it never is.

What underlies this are beliefs about perfection, not being good enough and being judged by others. It's not so much rejection you fear, but disapproval. What will others think of you?

Well, if your marketing campaign isn't relevant to those you are targeting, it's not a big deal. They'll just ignore it. They won't think much about it at all. But for the ones that are looking for what you offer, they'll not only be interested, they'll respond.

Your prospects are not looking for perfection from you; they're looking for assistance and value. If you've got that, perfection is virtually irrelevant.

I've done a whole lot of marketing action plans that were rejected by most people, took me a long time to implement, and were far from perfect. And most of them have made me hundreds of thousands of dollars!

Marketing success is about know-how, value, commitment, and persistence. Everything else is just a distraction.

The Fearless Marketer Bottom Line: There could be a lot of other things stopping you from following through with your marketing plan as well. The question is, where are you going to focus - on your fears and worries about rejection, time, and perfection - or are you going to focus on the value and difference you make and give your marketing plans a real chance?

Action Plan Marketing helps self-employed people attract more clients through action-oriented marketing strategies that get you in front of prospective clients. Get our free report on how you can attract more of your ideal clients at this link: http://actionplan.club/free-stuff.

Article Source: https://EzineArticles.com/expert/Robert_Middleton/374949
Article Source: http://EzineArticles.com/10123107

Fighting Truthiness and Hype in Marketing

In 2005, Stephen Colbert, in his TV show, the Colbert Report, coined the word, "truthiness."

Truthiness is the belief or assertion that a particular statement is true based on the intuition or perceptions of some individual or individuals, without regard to evidence, logic, intellectual examination, or facts.

Truthiness can range from ignorant assertions of falsehoods to deliberate duplicity or propaganda intended to sway opinions. - Wikipedia

We know that truthiness is rampant in politics.

But it's also rampant in marketing.

Many of us think that marketing is mostly truthiness, not real truth in any way, shape or form.

We expect hype and exaggeration, if not downright deception, when it comes to promoting products and services.

Because of this, many of us become almost immune to the majority of marketing messages.

We assume that whatever someone says about their business, product, or service must be a form of truthiness, a veiled lie that hides the real facts.

So, as an independent professional wanting to attract more clients, you are faced with a real dilemma.

You are puzzled about how you can persuasively communicate the value of your professional services given that most prospective clients will doubt almost everything you say.

Because of this, I've noticed that many independent professionals shy away from marketing completely.

While others chose to go to the truthiness dark side, hoping an excess of hype will carry the day.

A recent email promotion I received contained a number of over-the-top marketing promises about an online marketing program:

"You will witness a revolutionary new technology being released that will allow you as a small business owner (regardless of skill level or experience level) to... generate as many new clients as you can possibly handle."

Would you believe that? No, it's truthiness and hype incarnate!

And anyone who does believe it is likely a naïve, gullible person looking for miracles with little work on their part.

So how can you eschew truthiness and still market your professional services effectively?

That, as they say, is the million-dollar question!

Well, the opposite of truthiness is honesty.

And yes, it is possible to communicate the value of your services truthfully, honestly, and with integrity.

But to do that you need to watch out for certain things that can become a slippery slope in your marketing.

Truthiness Insight #1

You must realize that what you feel about something is not the same as facts about something.

"I feel that my consulting services dramatically increase my clients' productivity."

OK, that's nice, but by what objective measure are you determining the actual effectiveness of your professional services?

How about doing some measuring instead, such as before and after metrics?

When you have actual proof of what happens before and after, your credibility increases, as does your own confidence in your services.

The best marketing outlines real benefits and advantages based on facts, not hope.

Truthiness Insight #2

It's not unusual to see client testimonials about how great it was to work with someone.

That's nice and it's certainly positive, but it's not as powerful as reports of real changes.

"I lost 20 pounds in four months working with Ralph on both my diet and exercise program. He really supported me during the challenging times and helped me develop positive new habits that have stuck with me for the past year."

This certainly trumps something like: "Ralph is a wonderful health coach who I trust with my life. You should definitely consider working with him."

We often hear about the importance of getting testimonials. However, better to focus on getting solid results for your clients and then getting the testimonials will be easy.

Truthiness Insight #3

When you always speak in superlatives about your services, you again undermine your credibility.

Remember, people are skeptical and understandably so. So many promises made by marketers end in disappointment.

Better to actually talk about some of the drawbacks of your services than paint a completely unrealistic picture of "success without effort."

I make it a point of telling all my prospective clients that if they engage me it will take a lot of work on their part to get out there and attract new clients.

They appreciate that I'm realistic and don't sugarcoat things.

But believe me, in the past I've been less than realistic and it hasn't turned out well for me!

We need to turn off the hype and get real. When we do, we tend to build more trust and confidence with our clients.

Truthiness Insight #4

We live in a sound-bite world.

Sound bites are important, as they are effective at getting attention and interest for our services.

But is there depth beyond the sound-bite? If not, you're going to come across as shallow and insubstantial.

I once attended a public speaking course that stated: "You should know 30 times more than what you say in your presentation."

That's what real professionalism is about: deep knowledge, understanding, and experience in your field.

As they say, "If you can't dazzle them with brilliance, baffle them with bullshit."

This is the motto of the truthiness practitioner and ultimately won't bode well for your long-term success.

Truthiness Insight #5

One of the hallmarks of truthiness and hype is ever-changing marketing messages.

You think, "Heck, if one message isn't working, I'll try another until something sticks." But you pay little attention to the validity and authenticity of the message.

A message that is clever, catchy, or over-the-top may get attention, but undermine your professional image.

Your message needs to be interesting and believable.

It should make people think, not insult their intelligence.

Take some serious time to work on your marketing messages. Run them past your current clients and get their reaction.

Others will notice truthiness and hype before you do.

But you'll know you're on track if they say, "yes, that really hits the nail on the head; that's the reason I decided to work with you."

Start banishing truthiness and hype from your marketing.

Not only will you build trust with your clients, you'll start to attract more of the right clients, clients who are looking for a professional who walks their talk.

Cheers, Robert

Action Plan Marketing helps self-employed people attract more clients through action-oriented marketing strategies that get you in front of prospective clients. Get our free report on how you can attract more of your ideal clients at this link: http://actionplan.club/free-stuff.

Article Source: https://EzineArticles.com/expert/Robert_Middleton/374949
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Nine Ways to Make Your Business Visible

My Fourth Law of Attracting Clients states that you must be visible.

Imagine that you woke up one morning and discovered you were completely invisible. And nobody could hear you either. If you sent an email, nobody would even see it.

Not such a great circumstance if you wanted to attract clients to your business!

But as absurd as this situation might seem, it's pretty close to reality for many independent professionals. They are rarely seen or noticed by their prospective clients.

If your business is not growing and you need to attract more clients, the very first thing you need to do is gain more visibility.

In my business, my efforts to become visible followed this progression: networking - speaking - keep-in-touch marketing - publishing.

I joined my local Chamber of Commerce, professional groups, and networking clubs and I started to meet a lot of new people, many prospective clients.

Then I contacted organizations and started to give talks on marketing for professionals. I met even more people and added them to my mailing list.

I then mailed a newsletter every other month to those on this list, and I sent postcard mailings inviting people to various introductory marketing events.

In 1997, I transitioned to an email list that reached 50,000 people at its peak. These people received this eZine once a week and I also promoted various

products and services to those on the list. Twenty years later the eZine still goes out weekly.

Finally, I published my InfoGuru Marketing Manual that developed more credibility and led to more clients and participants in my marketing groups.

I may be a lot of things, but one is not being invisible!

The hard truth you have to face is that very few people wake up in the morning with your name on their lips. You cannot remain relatively invisible and expect your business to grow magically.

You need to remedy this with a "Visibility Plan." Here are nine ways to do it:

1. Start slow, with patience. You can't get in front of 50,000 people overnight. Get clear on who your ideal clients are and where you can connect with them.

2. Focus on as many in-person meetings as possible through professional organizations. Really get to know people and their needs.

3. Reach out to make connections with those you've met who could be possible clients or refer you to clients. Real connections are more powerful than virtual connections.

4. With permission, add people to your e-list and send some valuable information at least monthly. This kind of keep-in-touch marketing is essential to stay visible.

5. Set up your website to get opt-ins in return for a report or article. Make it a practice to give away lots of value and demonstrate your expertise.

6. Establish a presence on social media such as Facebook and Linked In. But don't make this your primary visibility method, as it can be hard to stand out in this crowded arena.

7. Submit articles to online publications that your ideal clients visit and read. This is a great way to build credibility to a very targeted audience.

8. Seek out opportunities to give presentations - everything from speaking at professional groups to giving a TED talk. Nothing is more powerful than highlighting your expertise on stage.

9. Publish a book or e-book that establishes your expertise. A book is a powerful door-opener that provides a platform for the services and programs you offer.

I've done all of these things to one degree or another and I've also helped my clients do them as well, with great success.

These are all opportunities to communicate the value of your business and build credibility and trust over the long haul.

Remember, nobody is going to do business with someone who is invisible!

Cheers, Robert

Action Plan Marketing helps self-employed people attract more clients through action-oriented marketing strategies that get you in front of prospective clients. Get our free report on how you can attract more of your ideal clients at this link: http://actionplan.club/free-stuff.

Article Source: https://EzineArticles.com/expert/Robert_Middleton/374949
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Which Is Better for Building Your Small Business: Pinterest or Instagram?

Discover which platform your ideal users prefer and how to you know if it's right for growing your business


Visual aggregator platforms for social media marketing really boil down to the two majors: Facebook-owned Instagram and Pinterest.

Both have their own way of presenting images and allowing users to compile images they like but they also have limitations that may push your ideal users towards the other option.

Growing your business with Instagram is a great idea but don't count Pinterest out.

The main appeal of Instagram is the images are supposed to be unique and even candid. Overly corporate posts seldom do well, and users don't want to see traditional advertising methods employed.

Pinterest allows users to curate images from anywhere online and on the platform.

The images are often very polished and professional. Traditional advertising methods are also seen a lot more on this platform such as how-tos and DIY posts.

Demographics will play a big role in your decision. Is your product or service more appropriate to women?

If so then Pinterest is for you. The most recent stats show within Pinterest user demographics that women make up over 70% of Pinterest users.

Pinterest also draws in a slightly older, domestic demographic.

What about services that are better promoted through a discussion? Are you a speaker who wants to show off a recent speaking engagement and create a dialogue around your expertise?

These make you an ideal candidate for using Instagram to promote your small business.

Remember this audience is a fair split between men and women and Western vs. International users. They like to see photos and videos of what you do or sell in action and they like to engage the poster if possible through the comments section.

The best business Instagram accounts show off your core brand identity.


Are you hoping to sell items through a post that links back to the page on your site with that product or service?

Instagram only allows one place a user can click through from. With IG you get one link in your profile bio. Whereas with Pinterest, you can link from the actual post like a traditional ad.

The big difference is how you intend to start your customer experience.

If they start with you at a brand level and you intend to use the entire account to create the first step in your conversion, Instagram is great. For anything where the user starts at the actual post level, Pinterest is going to be better for you.

It's something you can plan for if you haven't already.

Look at your ideal client as you defined them and evaluate the demographic information in your analytics. If you deal locally or even nationally to women and you're selling a product, then Pinterest is obviously the best option.

If your online marketing is about building a brand around your expertise and location isn't as important nor gender then you would be better served by Instagram.

If you can't nail down which would serve you better you can always try both!


Having the capacity to create content suitable to both platforms and manage both profiles is great.

If you do elect to use both a good rule of thumb is: Pinterest for images of what you're offering and Instagram for images of you creating those images.

If you make a Top 10 list with a polished image you can use that on Instagram as well but get lots of video and images of you creating the image that goes with that list and post those to Instagram!

Once you see better traction on one you can then focus your efforts on it.

Pinterest is a fantastic tool for many businesses but if your business is your brand and you're building your online reputation, Instagram is going to be a better option.

Vary your content but remember when users do follow you, they do so for a reason so don't stray from your core brand identity.


Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

If you are new to Social Media and online marketing or find it overwhelming and confusing, my monthly group coaching program, AMPLIFY! Business Academy http://amplifybusinessacademy.com/ is a perfect way for you to incrementally learn the best strategies and tactics to help you grow your business online.

Article Source: http://EzineArticles.com/expert/Susan_Friesen/260293
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Three Mistakes Entrepreneurs Make At The Outset

Many entrepreneurs make three crucial mistakes at the outset. They do not pay sufficient attention to customers' preferences; they ignore their competition because their product thrill them, and third, they neglect to follow their business strategy. Indeed, some have no strategy. Typically, they make these three errors because they succumb to the pressure to make a quick return on borrowed funds.



In the January 2014 issue of Harvard Business Review (HBR) Roger Martin identifies rules to prevent common mistakes when developing a strategy. He states in this article, The Big Lie of Strategic Planning, that the first rule is "keep the strategy statement simple." Instead of a long, often vague document, the company or entrepreneur's strategy should summarize the chosen target customers and the value proposition in one page.

Crafting the strategy needs time and thought, so the owner must be patient and learn to filter the many unsolicited voices telling her how she can make money quickly. I cannot state enough how crucial it is to develop a simple strategy for the startup. This simple strategy will be the guide to carrying out the owner's mission or purpose for doing business.

Harvard professor and author Michael Porter, says strategy must be unique. He goes on to mention that strategy:

• by consensus is bad strategy
• is not compromise; it's clarity
• is about choices
• needs a set of uniqueness to help to differentiate you from the competition
• Porter then adds that less than 25% of companies have a clear strategy.

Strategy doesn't have to be embedded in many pages, it can and should be plain and simple.

In his 1985 book, Innovation and Entrepreneurship, the late management guru Peter Drucker (1909-2005) said entrepreneurs create something new, something different and have unique characteristics. He said McDonald's exemplified entrepreneurship; "they didn't invent anything any decent American restaurant hadn't produced hamburgers for years." Drucker continued, McDonald's asked:


What is value to the customer?" Then they standardized the product, designed processes, and tools, drastically upgraded yields, and created a new market and a new customer.
Drucker said McDonald's carried out entrepreneurship. Whether the entrepreneur is an existing large institution, or an individual starting her business single-handedly, the same entrepreneurship's principles apply. "The rules are pretty much the same, the things that work and those that don't are pretty much the same, and so are the kinds of innovation and where to look for them."

The start-up owner often does not spend enough time finding out the value to the customer of her product or service. Neither does she spend adequate time developing and testing her strategy. Instead, she focuses on making a fast buck. That's why it's crucial the owner does the following:

• Spends time understanding who are the customers
• Identifies needs and wants, real and perceived, and target markets
• Decides how to fulfill those needs consistently and at a high standard
• Be patient and focus on the long-term. Research shows that family owned businesses are more successful than non family owned businesses because the former take a long view when making decisions.

Other things owners are doing wrong include:

• Listening to too many people with divergent views about the business
• Trying to "save" money by not getting needed resources to produce consistently high-quality goods and services
• Not taking enough time to raise adequate funds in the "proper" form. Often, they take loans from family and friends without stating clearly risks involved and repayment terms.
• Starting a business is risky but rewarding, and needs patience and courage. However, heeding the above advice will increase the probability of success significantly.

Michel A. Bell is an author of six books, speaker, founder and president of Managing God's Money, adjunct professor of business administration at Briercrest College and Seminary, and former senior business executive. For information on living a debt free lifestyle, visit https://managinggodsmoney.com

Article Source: http://EzineArticles.com/expert/Michel_A._Bell/762062
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Online Marketing Courses: 6 Tips to Help You Make More Money Online

Are you looking for some effective online marketing tips to make your business more profitable? If so, you are reading the right article. First, keep in mind that online marketing is a lot easier than conventional marketing. In this article, we have some easy web marketing tips for you. Read on.

1. Know your Target Customers

Knowing your target customers or clients and having a list of ways of targeting them are the two most important things. What you need to do is do deep research to find out about your target market. Alternatively, you can hire someone else to do the same for you.

Here is what you need to find out. The demographics, buying habits and the likes and dislikes of your customers. Once you have found these details, your next move is to find a way to target them.

2. Optimize your website for SEO

Today, most businessmen know that their website should be optimized for search engines, which is important for better search engine ranking. If you are new to SEO, you can easily learn the basics.

Basically, if you want to optimize your site for search engines, what you need to do is have the right tags, titles, keywords, meta descriptions, alt texts, and quality content. There are software tools that can help you with this.

3. Run Google AdWords (PPC) Campaigns

Google AdWords is another way of getting visitors for your site. This is a form of online advertisement that you can run by paying Google. Google will show your ads on relevant places on the Internet. Google AdWords is a faster way of getting a better search ranking.

For some relevant search terms, your website URL will appear on top of the page. So, chances are that visitors will click on your link instead of other links below.

4. Advertisement Congruence

If you run ad campaigns for your website, ad congruence is an important thing. Ad congruence is a situation when your business advertisement and the home page of your website look similar. In other words, both will have the same message.

If your landing page content is entirely different from the advertisement, your visitors will get confused and may click away. So, make sure you consider this point.

5. Write Quality Blog Posts on a Regular Basis

With a blog, you can improve your SEO drastically. Each blog post should be longer than 500 words and should include relevant keywords, which is important to trigger a positive response from major search engines. Moreover, high-quality content can help your customers as well.

6. Get Backlinks From Authority Sites

As far as SEO goes, backlinks play a great role. If you don't know, backlinks are the links to your site on another website. If you have a lot of backlinks, Google thinks your content is valuable and it gives your site a rank boost.

The Takeaway

Online marketing has given a new approach to businesses so that they can make more money. With these tips, you can increase conversion rates and make your customers keep coming back for more. Hope these tips will help you as well.

Online marketing courses can help you make money lots of money online. With marketing software, getting things done the right way will be easier for you.

Article Source: http://EzineArticles.com/expert/Shalini_M/2609777
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5 Digital Marketing Basics You Should Know in 2019

Digital marketing consists of a lot of strategies. In fact, it's a holistic approach to do different types of marketing activities across different online platforms. These methods get upgraded on a regular basis as new technologies emerge across the globe. Therefore, digital marketing has grown significantly over the past few years. If you are new to this field, you may want to read the basics of digital marketing explained below.

1. Invest in machine Learning and Artificial intelligence (AI)

First of all, the artificial intelligence (AI) will be quite popular in the coming years. Machine learning is another important part of digital marketing.

In the near future, social media bots will play a great role as far as connecting with potential customers is concerned. So, you may want to give more importance to social media if you want to communicate with your customers in an effective manner. According to experts, about 85% of customers will interact with bots to get the information they need.

2. Share your videos on Social Media

In 2019, make sure you share your business videos across different social media platforms. Unlike the images or written content, a good video is more effective as far as grabbing the eyes of the visitors is concerned. This is really important if you are going to market on the leading platforms, such as Twitter, YouTube, Instagram, or Facebook.

According to the latest research, 80% of people like to watch videos on the internet. They don't want to read articles or blog posts that much.

3. Optimize your sites for Mobile Devices

In 2019, your marketing strategies should be focused on mobile technology as well. According to the latest Google algorithm, your site should be optimized for mobile phones or you may get a penalty from Google.

Nowadays, mobile phones are one of the most popular devices across the globe. The new year will grow the mobile video consumption by up to 30%. On the other hand, the demand for desktop computers and laptops will continue to decline.

4. Consider Mobile apps

In the world of digital marketing, mobile technology is the latest innovation. As a matter of fact, it's one of the most effective digital marketing tools in the here and now.

With the help of this cellular technology, you can compete with your competitors to stay ahead in the field. Without any doubt, if you have a mobile responsive website, you can grow your business to a large extent.

So, you may want to tap into the mobile apps as well. One such app is Whatsapp business. According to a source, mobile apps have generated $88 billion, give or take, in recent years.

5. Focus on the Customer Experience

For your business, customers play the same role your blood plays in your body. Therefore, it's important that you work on the consumer experience. This will help you increase your sales over time.

If your customers are satisfied with your products or service, they will keep coming back for more.

So, these are the tips that you may want to consider to improve your digital marketing campaigns in 2019.

DSDM is an ideal resource if you are interested in digital marketing training in West Delhi. You can check out their courses on DSDM.in.

Article Source: http://EzineArticles.com/expert/Shalini_M/2609777
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How to Define Your Brand Voice

3 Steps to Help You Create This Essential Part of Your Business Brand Identity

Creating your brand identity involves many different facets including the logo, taglines, website colours and brand voice.

Every brand has a voice. Your brand is unique, so your brand voice should be too. Your branding voice is the constant personality you use when communicating your message to the world.

From digital advertisements to social media posts to product packaging, it's important to have one consistent and unique branding voice across all your marketing materials. Otherwise, you'll end up with a muddled message that won't resonate with your customers on any level.

Here are some brand voice examples from well-known brands:

• Quirky, casual and fun.

• Friendly, optimistic and joyful.

• Inspiring, powerful and positive.

• Helpful, encouraging and funny.

No matter what you're selling, you need to create an engaging branding voice that's authentic to your values.

Here are 3 ways to make defining your marketing easier:

1. Make your brand voice relevant.

Think about who uses your product or service. You want to define your efforts to speak to your target audience and create an emotional connection to what you're offering.

If your audience is millennials who love yoga, your voice is going to be different than if you're targeting 40+ women shopping for clothing.

Some good questions to ask are:

1. How do your customers (or how do you want them to) define your brand identity?

2. What's the greatest benefit your product or service provides to people?

3. How do you want people using your product or service to feel?

4. How does your product or service stand out from the competition?

Once you've answered questions like these, you can...

2. Start with three words.

What three words do you want to reflect the personality of your brand? Three is the number commonly used by organizations to define this voice. Choosing more will just duplicate what you already have or water down your core characteristics.

Here are some examples of words to describe brand voice:

• Enthusiastic

• Confident

• Helpful

• Innovative

• Inspiring

• Fun

• Authoritative

Next, choose limitations for each word. For example, confident but not cocky. Funny but not silly. This will help you further define your brand identity and write targeted brand copy (or give your writers a guide when they're writing your copy).

3. Implement your brand voice everywhere.

If you're going to keep your brand consistent, you need to ensure every piece of writing reflects your brand's personality.

This means looking at your website, emails, social media accounts, and print materials such as business cards. You may have to rewrite older copy to reflect your voice or create totally new content, but don't skip this important detail.

Imagine getting an email with no defined plan or a totally different brand voice than the one you get on a company's website - it's jarring, confusing and doesn't evoke a feeling of trust.

These three steps will help you define your business as part of your bigger brand identity. Once you've defined your brand's identity, you can start speaking to your customers in an authentic and compelling way.

Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

If you are new to Social Media and online marketing or find it overwhelming and confusing, my monthly group coaching program, AMPLIFY! Business Academy http://amplifybusinessacademy.com/ is a perfect way for you to incrementally learn the best strategies and tactics to help you grow your business online.

Article Source: http://EzineArticles.com/expert/Susan_Friesen/260293
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How to Make Money in ClickBank for Newbies!

ClickBank is widely used by more than 10,000 internet businesses with growing numbers and over a hundred of thousands affiliates to distribute services and products directly through the internet; among these products, Softwares and Ebooks are the major sellers.

Joining as an affiliate in ClickBank is FREE. You just have to find the products that you would want to promote and you could earn up to 75% commission of the sales. You could make reviews and articles or post ads in your blogs and websites and link the product using the ClickBank HopLinks. With each sale made, you will earn a percentage commission. There are also other ways you can make money online with the site, like referring vendors and other affiliates to sign up in ClickBank.

If you are selling a product and would want to promote it, you could register in ClickBank as a Vendor. Opening an account is easy and free. Soon after, if you are ready to begin your sales, there would be a $49.95 activation fee. ClickBank will handle the entire ordering process and administer affiliate programs. Sales commissions for affiliates are automatically paid for each buyer that they have linked. For every sale, ClickBank deducts $1 plus 7.5%. In simpler words, ClickBank will bill the customer and would pay the commissions to Affiliates and Net profit to the Vendors.

It sounds easy to make money on ClickBank, but with many competitions it is pretty hard to promote your ads, drive traffic in your website, rank 1st in Google search and make sure your commission would not be stolen.

With the rising trend of "making money online", loads of products are being sold and advertised as an answer to a multi-million profit. Some promises to make money online fast like thousands of dollars within a day, and such. Many of these will cost you a hundred dollars bill but results in a ZERO profit account.

Recently, a guy from Holland with his team released a money making program called White Hat Copy CatThey claimed it was a real money making system and the reason for their success in their multi-million internet company. Is it another scam or not?

WhiteHat CopyCat is a plug and play software invented by Tim Brekker and his team. Like any other internet marketers, they were also starters in the world of the internet money making system. Their team was able to reach success with the help of Indian Programmers who won at that time in eBay Motors as a #1 IT Company. This team created their desired concept into an easy working script software that helped them make money online without a sweat.

This money making script is seemed to be amazingly designed for newbies on the online marketing industry. The idea is to create a copy website in macro niches, like software downloads which magnets million of peoples because of its high demand in the internet market. But remember, you do not exactly copy the website, instead you model the website into your own and achieve the success.


The White Hat Copy Cat package consists of: 

Copycat site Blueprint - a highly proven blueprint that links each component as one with step by step procedures.
Copycat Templates - are professional templates designed with different colors that would be utilized in setting up the Copycat web sites.
Niche Blueprint - tells you the trending niche that you would be targeting for a higher profit.
Product Blueprint - tells you the proven and tested best selling products in the niche that attracts thousands of downloader.
Site Blueprint - tells you how to set up your desired copycat websites with easy step by step instructions.
Download Page Blueprint - tells you simple step by step instructions on how to set up your download page.
Traffic Blueprint - tells you great easy to follow steps on how to get your copycat site ranked at the top pages of popular search engines like Google, Bing and Yahoo. They also included a one of a kind linking system that Search engines love and would make your web site present in the 1st page of every search engine.
Good aspects:

It is guaranteed to work! True to its words, the money making system will help you earn real money and not just empty promises. Even if you are just new to the internet marketing world and with no experience with such this program will assist you step by step.
Simple Instructions! With all the internet marketing courses with this and that WhiteHat CopyCat stands out with it's simplicity and achievability. It's all in there. You just have to follow instructions.
The template pages are of great help, especially to newbies. There so many of it which includes the home page, Customer Support, FAQ, Privacy Policy.
What is promised is given. Tim will reveal what he has done to achieve his success. This will save your time and effort in all those researching stuffs and will cut your work into an easy one.
It also gives you streams of multiple incomes because unlike other products that only targets micro niches, WhiteHat CopyCat aims to target macro niches for a bigger success.
You spend less! With this program you wouldn't have to suffer the need to pay for search engine optimizers, pay per click advertising, Pay per view traffic, and other ways of driving traffics to your site.
Bad Aspects: 

You just can't simply copy everything. Since, it is all about free marketing, making it work needs effort to achieve your success. Dedicating about 3-5 hours per day is needed because search engines don't love replicas of content so you need to rewrite or spin the articles.
Not much details on search engine optimization. So you might have the need to learn on how to maintain your site well ranked in Google, Yahoo, Bing and other search engines.
If you are looking for an honest and working money making system, Whitehat Copycat is an easy tool for you to achieve it. But you have to bear in mind that even though with its promises it is just a method to assist you. Don't rely solely on the product; instead work with it to make your internet marketing business bloom.

"Action speaks louder then words!"

[http://www.omgfoundit.com]
Article Source: http://EzineArticles.com/expert/Daniel_Tran/904339
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Skyrocketing Website Traffic the Quickest Way

All business goals are geared towards attracting the customers into their trade. That is probably the ultimate target of every entrepreneur. Business requires websites, the influx of visitors into one's site as gauged by Analytics demands unique strategies to boost site traffic. More website visitors mean more customers, more sales and therefore more revenue! Increase in traffic requires a more aggressive approach though your campaign should be more organic in nature.

DO NOT MISS MESSAGE AT END!

Building your brand by coming out with a well-designed, efficiently developed, highly optimized website;

Second is to get social by engaging your customers through social media marketing which of course should be consistent. Daily postings are necessary of course but it should contain catchy and relevant insights while actively participating in the community;

Third is to include a blog in your business website where your team can publish high-quality, compelling and original topics. It is where you can speak your mind about significant topics related to the nature of your trade, a way to invite visitors who are in the same niche;

Fourth is to focus on your On-Page and Off-Page SEO by optimizing your business site and its content so it can easily crawl on Search Engines such as Google, Bing, Yahoo and the like;

Fifth and final is to ensure that your website is responsive and fast. This is precisely a must in the development of websites as most customers now use mobile devices to access the web.

Websites should be accessible and viewable in varied devices even on the smallest smartphones. Your webpage should load fast as well or you probably will push your prospective customer onto some other sites. That is why website developers should guarantee that your website is technically optimized and made highly responsive to load better and faster.

This will definitely attract more customers as your website is found on the first page of a search engine results page (SERP). Engaging your customers to explore on your webpages means entrusting the task only to the best website designers and developers.We cannot risk our resources on fly by night agencies which does not possess the expertise of the real developers who have spent years in the creation of e-commerce sites, blogs, travel sites and the like.

                                                 DO NOT MISS MESSAGE AT END!

Choosing the authorities in the field of web design and development entails checking on their credibility and reliability. Hence it is a must to seek for the assistance of premium web developers who will work hard for your business marketing but will offer only the most affordable business site because your resources are not finite so return of investment should be assured.

Increase in traffic requires a more aggressive approach. Every business campaign should be more organic in nature. We need to employ the assistance of premium web developers and genuine marketing specialists who will work hard for your business goals. They should offer only the most affordable business site because your resources are not finite so return of investment should be guaranteed for trade security.

Article Source: http://EzineArticles.com/expert/Paul_Castle_Jackson/2506195
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****Follow this blog for the release of the ultimate traffic monster that will be released here. Not to be missed if you want endless targeted, conversion traffic!Details will appear here!

Simple Ways to Build Your Email List

Building an email list is important for many reasons. One reason is that your marketing database tends to degrade over time, and the rate of degradation is 22.5%, according to experts. A person may change their email address once they get hired by another company. Some may opt out or stop using their AOL address. So, it's important that you keep building your email list. For this, you can use the tips given below.

Put together quality email content

If you don't want your subscribers to opt out, make sure you put together high quality newsletters. This will also encourage them to forward your emails to others.

Spur on your subscribers to share

If you include social media buttons in your emails in order to encourage your subscribers to share your content. This will help you get access to more people who may choose to sign up as well.

Hold a contest

You can also hold a contest on the internet, such as a free giveaway. This will encourage others to sign up with their email addresses.

Offer several types of email subscriptions

It's better to create different types of subscription types based on the segments of market you are targeting. Email recipients tend to click on customized emails. So, if you want to increase click through rate, we suggest that you have different subscription types.

Have an opt-in campaign

You can rejuvenate your email list by running an opt-in campaign. For instance, if you have an old list, you can create an interesting opt-in message for these subscribers. In this message, you should clearly state that you would remove the contacts who won't respond.

Adding links to the signatures of your employees

You may want to add a link to the signatures of your employees. It should take people to a home page so that they could sign up for a mailing list.

Put together a fresh lead generation offer

For instance, you can offer a free of charge whitepaper or eBook, thus requiring visitors to offer their email address if they want to download it.

Offer a free tool or resource

You can offer a free tool or resource provided the users choose to sign up on your site. This can be a marketing or keyword research tool for instance.

Promote your offers on social media

You can promote your lead generation offers on social media platforms, such as Twitter. All you need to do is run a Twitter campaign in order to promote your offer like an eBook or a tool. However, make sure you offer the tool only when the visitors sign up with their email address.

Make use of your Facebook page

You can also make use of your Facebook page for promoting an offer. You can do the promotion on your Timeline. On your landing pages, don't forget to place the social media buttons. This will make it easier for your visitors to share your content on social media websites.

Long story short, these are a few methods that you can use in order to build your email list.

Do you need an email verifier for email verification? If so, Never Bounce can be a great tool to verify email addresses for you so you can build a valid email list.

Article Source: http://EzineArticles.com/expert/Shalini_Madhav/2396631



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When Email Marketing Becomes Spam

In some ways, we can consider email revolutionary. It even predates the internet's ancestor, the ARPANET. In 1965, the first version of email was found in computers at Massachusetts Institute of Technology for a program dubbed "MAILBOX". In a little over ten years, people saw the potential of marketing in email, but because such method was non-existent at this point, Gary Thuerk ended up pioneering the first spam message when he sent the same email to 400 people in 1978.

Today, we know there's a clear distinction between spam and email marketing. But usually when people think of spam, the first thing that comes to mind are messages that tell you one million dollars is waiting for you and all you have to do is click the button. By this standard, almost everyone is able to identify what messages are considered spam.

Since nobody falls for that anymore, spam senders have gotten more cultured with their techniques. And sometimes, this means even your techniques can get lost in the strategies of spam. So if you're constructing your own email marketing campaign strategy, here are a few pointers for you to distinguish legitimate email marketing from spam.

Spam is sent with no permission, email marketing asks

If you'll notice, legitimate campaigns begin with an opt-in form on websites. As entrepreneurs, you have to respect your customers enough to let them decide if they want to receive weekly updates from you via email.

Spam messages are intrusive, and there's almost never a way for you to opt-out of their mailing list. But one takeaway from spam is that they offer their readers something (not real but it's the thought that counts). Mention what you can offer to your readers, like a free trial or free PDF, to let them know what they can get from subscribing to your emails.

Spam enters deceptive subject lines, email marketing sends specific ones

Spam messages usually promise something big in their subject lines. But even legitimate email marketers get carried away with using subject lines such as "Your invitation from us" or "Your gift is waiting". Studies show, the click-through rate of emails with deceptive subject lines is next to zero. Why even bother?

Everyone knows this tactic, too. Admit it; you'd never open an email that says, "your gift is waiting for you".

At this point, one of the best methods to get users to open your emails is to use open loops, or incomplete ideas. For example, you could use "The one thing I wish I learned from college is... " to make recipients want to find out more.

Spam makes it impossible for users to opt-out of mailing lists, email marketing honors opt-outs

As email marketers, you should make it a point to give your recipients choices to opt out of getting your emails. Along with this, not only does good email marketing allow users to opt out, they present clear and concise explanations on how users can opt out. Make sure to give your recipients a return email address, too.

It's worth noting that some email marketers still act intrusively, still sending certain types of emails to people who have already opted out. You must honor recipients requesting to opt out of all commercial messages. Remember, at its core, spam is a bulk of unsolicited messages.

When you follow guidelines on email marketing and respect your customers, you know your campaign can and will succeed. It all boils down to your strategy. With the help of some experts on email campaign management, your company can deliver the best email campaign without bordering on spam.

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The Reason Why Email Marketing Is Still The Best

Digital marketing is great hype today. New methods and techniques to conduct the marketing are being devised every day. Amidst all this, it is easy to assume that email marketing is an obsolete process.

We may consider it as it is no longer being used or isn't fetching desirable results.

However, you couldn't be more wrong.

Email marketing is still widespread today. It is, in fact, becoming more successful with time. But what makes it such an appealing marketing technique, despite being so old?

Well, let's find out.

Here are the reasons why people are still in love with email marketing:

1. Low Cost

The biggest reasons why emailing continues to remain one of the favorites is the cost factor. It has a very low cost involved. All you require is an operational email ID, and you are ready to start working on the email marketing tactics.

Sometimes, people start buying bulk email addresses. However, it is quite rare. Mostly they send emails only to people who genuinely subscribe to the site themselves.

An emerging practice is to use software for automating the generation and sending of emails. However, this cost is often less compared to other modes of marketing.

There are neither any print charges involved, nor do you need to pay fees for the advertisements space like space on television and newspapers. Overall, email marketing remains one of the cheapest modes of marketing.

2. Only for the customers

Most marketing techniques involve users who may have never interacted with the brand. Some types of digital marketing tactics target users who have shown similar interests in their actions, as seen on Facebook and Google.

However, email marketing is the only marketing mode where the users themselves ask to be part of the company's subscribers.

Companies get email addresses of the users either when they subscribe to the newsletters or when they register to their website.

Taking advance approval from customers ensures that emailing effort is more visible and effective compared to other marketing methods.

3. Target your audience

One of the big merits of the email marketing is that it allows you to target a particular segment of your audience.

Since companies usually obtain email addresses by subscription or registration, they also capture their basic information about the customer like name, gender, age, location etc.

This information could be utilized in creating targeting emails.

For instance, if your company has a great offer for students, you can send emails to users who are less than 24 years of age. And, if your company is offering discounted prices on women apparels, then you may consider targeting females instead of men.

Users can also notice the pattern that they receive only those emails that are relevant to them. Thus, apart from saving a lot of resources, the company is also able to create a trust factor between the customer and the brand.

4. Ask them to make a move

One-way marketing despite having a broader reach suffers from a very critical drawback, i.e., lack of interaction. Even if you pitch the best of your marketing ideas, yet the user is free to ignore them.

In simpler words, you just cannot compel users to make an effort for paying heed to your offer. However, small efforts can definitely pay off.

Email marketing allows you to put in those efforts. By introducing a simple "call-to-action", you can ask the users to visit your website and see what you have to offer.

Having call-to-action also saves you from the trouble of giving too much information in the mail itself. Thus, in the email body, you can simply include the most-appealing content.

5. Saves you the effort

Apart from being cost-effective, it is one of the simplest marketing methods around. One does not require any high-end software, no huge team or a separate department.

All you need is the required hardware and a few professionals who know the job.

There is always a scope for better software and tools to be used in email marketing.

However, people mostly prefer the simple format, since it is majorly the content that decides the effectiveness of an email. The lack of complexity allows you to focus completely on creating an appealing email content.

6. See your score

A salient feature that makes the email marketing technique a desirable one is the metrics. Most traditional marketing methods have no or poor metrics, like radio, television, and newspapers.

However, in email marketing, despite being decades old, you can get all the measurements you need.

Also note, to identify the performance metrics, you would require appropriate email software.

A right software will tell you everything correctly, right from the number of emails that were actually opened to the ones that redirected the user to your website.

These results could give you insights into what is and isn't working for your campaign.

7. See instant results

One great benefits of using email marketing is that it allows you to perceive instant results. As soon as you send an email, the user would either receive it or be notified about it. Most people check their emails within 24 hours.

Thus, whether or not the user decides to take your offer, you get to see the real results the next day.

Most other marketing methods require some days or even weeks to bear results. But email marketing can get you the results before the date changes.

Some people argue that such hasty marketing is counterproductive, but that is utterly false.

8. No boundaries

Email marketing being a prominent part of the internet marketing, it does not have any boundaries set by geography.

While this is true for any digital marketing method, the email marketing is the true alternative to the traditional marketing methods like print and television.

The difference is you can target customers globally belonging to various countries, genders, age groups, professions etc.

The more range of customers you choose, the bigger will your potential customer base would be.

Conclusion

Email marketing, despite the negative stereotype, is both alive and productive even today. As discussed above, there are loads of speculations that make people fall in love with it.

Though there are other marketing methods may beat the email method in one or two ways, overall, it is still one of the most effective and accessible marketing methods across the globe.

Nisha Garg is an affiliate marketer cum blogger. She believes each day as a learning day and presently exploring facts about email marketing. To know more about her visit: http://nishagarg.com/

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