Social Media for Small Businesses

Social media has become an integral part of our day-to-day lives. Businesses of all size and shapes have started making the most of available mediums. Today we will try to anatomize tips on social media for small businesses.

There are a plethora of small businesses eyeing social medium to promote their business/services. However, majorly these small businesses are failing or not being able to make optimum use of social media for their business growth.

There are many theories and strategies on how to effectively use social media for established brands, but the topic social media for small businesses is seldom addressed. According to Digital state of eMarketing India 2017 Octane Research:

60% small businesses promote their business on social media. 50% focus on SEO and 35% use multichannel marketing funnel.
70% small businesses consider content strategy as their primary marketing activity.
52% business owners are using social media as to efficiently address customer engagement.
More than 20% of business owners said that they are making 50% plus profit using social media.

The primary reasons for the low turnout are uncertainty on an application of social media, calculating return on investment and persuade employees/stakeholders to clinch social media. Hence it is important to address the elephant in the room and analyze how beneficial is Social media for small businesses.

Social media for small businesses is a great way for emerging businesses to generate lead and build a reputation. If regularly updated, social media can deliver more results as compared to traditional mediums. Social media for small businesses gives brands an edge of control over the content that they want to post. Also, since social media is a two-way dialogue process, it helps businesses to instantly identify what is benefitting them. Social media for small businesses also helps generate Word of Mouth, which is one of the best tools for emerging businesses.

Social Media for small businesses | 10 Tips to effectively use Social Media

Define your Target Audience
The first and foremost important part that small businesses should focus on is to define their target audience. This helps small businesses to device their social media strategy accordingly. The target audience should be defined basis age group, sex, location, users' online behaviors, their likes, interests, and preferences. For niche products, business owners can even target users based on their birthdays, anniversaries and important milestone. Audience targeting plays a very crucial role in the outcome of the results. For e.g.: a local shop selling footwear should not target users with interest in entertainment. The shop definitely won't get the desired results.

Set achievable goals
Overnight success is a myth. Small businesses must understand this basic fact. Generally, when a new business starts selling on social media, there is palpable excitement is achieving more than set targeted sales. Businesses need to set goals which are upwards and forward. To achieve enormous goals, small businesses start updating social feed with multiple updates in shorter duration. This leads to user's disinterest in the product/service. The set goals should be in sync with brand's core capabilities and expertise. For e.g.: if a business is into selling shoes, they shouldn't set a goal to repair maximum shoes in their area.

Choose the right medium
By now everyone knows, social media is for free. Even paid campaigns can be conducted at a relatively low cost as compared to traditional mediums. It is in this scenario, that we often see small businesses jumping the bandwagon and creating profiles on all the available platforms. Creating social profile doesn't hamper brand image, but aggressively promoting a brand on wrong platforms can lead to brand losing its potential customers. Hence it is advisable for SME's to first identify the right platform through which they can maximize their business. For e.g.: If a shoe selling brand tries to aggressively sell on LinkedIn, they won't get a plausible response as compared to promotions on Facebook/Instagram.

Promote your core product/services
Since each and every business is riding in the social media wave, it is important for a them to promote their core product/services. Nowadays, we see a lot of businesses promoting their services as well as promoting peripheral products/services, which revolves around their core product/services. Majority of the times, this SME's doesn't have capabilities to fulfill a requirement, which can lead to a bad word of mouth for their business on social media platforms. Let us go back to our example; if a shoe seller is trying to aggressively promote socks instead of shoes, it is not going to benefit the business in the long run.

Create quality content
Now that we have covered the topics of identifying the target audience, setting achievable goals, choosing the right medium and promoting the right product/services let us now take a look at the type of content a business should promote on their social pages. A business should always focus on creating good quality content rather than not-good quantity content. Even if the business updates their page once in a day as long as it is relevant to their business, advocates about its core products send across a clear message it is considered as a good quality content.

Antagonistically, if a business posts multiple updates which aren't even relevant to the business's products and services leads to users considering the business as fake/spam. Also, new businesses should try and refrain from promoting other businesses on their social platforms initially.

Create a content calendar
Making a small business successful on social platforms is no small task. It takes a lot of efforts for the businesses to keep up their conversion ratio. One such effort is to create a content calendar. Small businesses must anticipate important events and create a content calendar accordingly. Ideally, a content calendar must be planned a month in advance but an even weekly content calendar is highly recommended. This helps businesses to avoid any last minute hassles, strategize much more effectively and it also helps in creating curiosity amongst its loyal fans/customers.

Test and re-test
Social media is highly unpredictable. The content a business posts today, might not work for tomorrow. Hence, small businesses must always test their content before publishing it on their pages. Testing content also applies to the platform a small business chooses to promote. Small business owners must always don the consumer's hat before posting about any product feature, updates, schemes or offers. A consumer's perspective is the key when testing the content that has to be uploaded.

Look for inspiration
Small businesses must always look for inspiration from a competitor who is successful in the same category. Copy pasting competitors idea or content is not the answer. Small businesses must look for the kind of content its competitors are putting up and derive their own strategies subsequently. Inspiring content/stories always make a business to strive to create their own content that is appreciated by one and all. It helps in increasing brand consideration, brand visibility thereby increasing conversions for the business.

Calculate ROI
Even a small promotional budget is not justifiable if there is no mechanism to calculate its return on investment. It is more important in case of small businesses. It is very important for a small business to keep a tab on the budgets allocated to any promotions and the subsequent ROI related to it. If a certain promotion is not doing well or the business is not getting desired results, the brand custodian can always look for other platforms to generate quality conversions.

Analyze and Re-strategize
There can be umpteen instances where a particular campaign/promotion might not work for a business. That doesn't mean that the promotion is wrong or the product/service is not good. Doing an analysis of the campaign is as important as setting the objective. This helps the business to formulate their upcoming strategies in more effective ways. At the end of every campaign, brands must note down the learning's from that campaign and identify if the content/idea was appreciated by their fans or not. This helps businesses to skip the non-performing updates from future communications.

Final Thoughts
Social media for small businesses is definitely beneficial and fruitful. If followed correctly, small businesses can benefit tremendously from the power of social media promotions.

For More details you can visit: http://www.infunotion.com/blog
Article Source: https://EzineArticles.com/expert/Shashank_Dhadiwal/2543191
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Which Is Better for Building Your Small Business: Pinterest or Instagram?

Discover which platform your ideal users prefer and how to you know if it's right for growing your business


Visual aggregator platforms for social media marketing really boil down to the two majors: Facebook-owned Instagram and Pinterest.

Both have their own way of presenting images and allowing users to compile images they like but they also have limitations that may push your ideal users towards the other option.

Growing your business with Instagram is a great idea but don't count Pinterest out.

The main appeal of Instagram is the images are supposed to be unique and even candid. Overly corporate posts seldom do well, and users don't want to see traditional advertising methods employed.

Pinterest allows users to curate images from anywhere online and on the platform.

The images are often very polished and professional. Traditional advertising methods are also seen a lot more on this platform such as how-tos and DIY posts.

Demographics will play a big role in your decision. Is your product or service more appropriate to women?

If so then Pinterest is for you. The most recent stats show within Pinterest user demographics that women make up over 70% of Pinterest users.

Pinterest also draws in a slightly older, domestic demographic.

What about services that are better promoted through a discussion? Are you a speaker who wants to show off a recent speaking engagement and create a dialogue around your expertise?

These make you an ideal candidate for using Instagram to promote your small business.

Remember this audience is a fair split between men and women and Western vs. International users. They like to see photos and videos of what you do or sell in action and they like to engage the poster if possible through the comments section.

The best business Instagram accounts show off your core brand identity.


Are you hoping to sell items through a post that links back to the page on your site with that product or service?

Instagram only allows one place a user can click through from. With IG you get one link in your profile bio. Whereas with Pinterest, you can link from the actual post like a traditional ad.

The big difference is how you intend to start your customer experience.

If they start with you at a brand level and you intend to use the entire account to create the first step in your conversion, Instagram is great. For anything where the user starts at the actual post level, Pinterest is going to be better for you.

It's something you can plan for if you haven't already.

Look at your ideal client as you defined them and evaluate the demographic information in your analytics. If you deal locally or even nationally to women and you're selling a product, then Pinterest is obviously the best option.

If your online marketing is about building a brand around your expertise and location isn't as important nor gender then you would be better served by Instagram.

If you can't nail down which would serve you better you can always try both!


Having the capacity to create content suitable to both platforms and manage both profiles is great.

If you do elect to use both a good rule of thumb is: Pinterest for images of what you're offering and Instagram for images of you creating those images.

If you make a Top 10 list with a polished image you can use that on Instagram as well but get lots of video and images of you creating the image that goes with that list and post those to Instagram!

Once you see better traction on one you can then focus your efforts on it.

Pinterest is a fantastic tool for many businesses but if your business is your brand and you're building your online reputation, Instagram is going to be a better option.

Vary your content but remember when users do follow you, they do so for a reason so don't stray from your core brand identity.


Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

If you are new to Social Media and online marketing or find it overwhelming and confusing, my monthly group coaching program, AMPLIFY! Business Academy http://amplifybusinessacademy.com/ is a perfect way for you to incrementally learn the best strategies and tactics to help you grow your business online.

Article Source: http://EzineArticles.com/expert/Susan_Friesen/260293
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How to Find Your Business Niche

3 Ways to Help Better Position Your Business for Market Success

Finding your business niche is the first step of defining your brand. If you don't understand how to position your business in the market place or know what you're selling and why, then you won't be able to effectively market your business.

It's important to find your business niche so you can:

• Differentiate yourself from your competitors;

• Optimize your website for the right keywords;

• Have a clear message on all marketing materials;

• Develop new ideas or products that appeal to your target market.

Here are 3 ways to make finding your business niche easier:

1. Narrow your focus.

You've heard the saying "Go big or go home?" Not in this case. To stand out from the competition and attract more visitors to your website, you need to be very specific about what you offer.

For example, business may offer a variety of marketing services. However, they wouldn't get very far if we only used the keyword "marketing services" on their website or put that term on their business cards.

Instead, they promote a number of different services on their website, marketing materials and in the real world such as Brand & Marketing Consulting, Website Development and SEO.

Get focused and you'll find your business niche or niches.

2. Define your target market.

You'll hear this again and again in marketing advice: finding the right audience to target is crucial.

Many business owners make the mistake of trying to be everything to everybody, or launch a website filled with content that doesn't speak clearly to the people they want to reach.

Think about who wants what you're selling. Is it entrepreneurs? HR professionals? Stay at home dads? Tech-savvy millennials?

Once you're come up with your target audience, you can narrow down and define your business niche even more. Plus, you'll be able to craft search engine-optimized content that will engage and inform exactly who you want to be buying your products or services.

3. Know the competition.

It's essential to know what kind of competition you're up against when you're defining your business niche. Start with Google.

Search the keywords people might use to find your business. If you see pages and pages of results and a lot of PPC ads (those are the paid ads that appear to the right and sometimes above the organic results), competition is high for that keyword or keywords.

You'll probably want to narrow down your niche even further, or find another niche to target. For example, if your niche is corporate fitness training but there's a lot of competition, brainstorm some other keywords to optimize your site for - maybe in-office corporate training, executive fitness training and corporate weight training.

The trick is to find the balance between low-competition keywords that have a decent search volume. If you're the only one using a specific keyword but nobody is searching for it, you're not going to get the results you want.

Once you have defined your business niche, you'll be able to market your products or services more effectively.

You'll know your focus, target market and competition, which will make differentiating your brand and defining your unique selling proposition (USP) much simpler.

A good brand strategy takes time, and ideally some professional help to ensure you've got everything you need for a clear, concise and compelling brand message.

Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

If you are new to Social Media and online marketing or find it overwhelming and confusing, my monthly group coaching program, AMPLIFY! Business Academy http://amplifybusinessacademy.com/ is a perfect way for you to incrementally learn the best strategies and tactics to help you grow your business online.

Article Source: http://EzineArticles.com/expert/Susan_Fr
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Top Digital Marketing Trends in 2019

We are almost on the corner of the year 2018. But, I am sure it's not late talking about next years' biggest digital marketing trends. Somewhere between a robust plan of action for Q1, 2019 and making digital marketing strategies, it's good to know about how the market will shape up in the year 2019.

Below are a few trends which will rule the digital marketing all over the globe.

Video Marketing

One of the most effective digital marketing techniques next year will be video marketing. According to a report, 80% of the online content will transform into a visual representation. It will give an overview of the product and services with a tint of entertainment and humor.

Since the adoption of smartphones and social media platforms video is preferred as one of the best ways of marketing a product. A short video not only communicate a message effectively, but it is also capable of giving your campaign an emotional environment.

AI - The Future of Machines

According to a report from Adobe, soon machines will be decisive enough to make strategic marketing decisions. Isn't it mesmerizing? Imagine all you have to do is to store all your data in a machine server and you will get suggestions for your marketing strategies. It's not over yet; these strategies will be in sync with your customer behavior patterns. AI will change the face of marketing immensely in the near future.

Automated Chatboxes

I am sure you must have encountered a chat box while surfing on the internet. Chat boxes are one of the most widely implemented applications of Artificial Intelligence. Not just they display results at a faster rate, also chat boxes are humorous and offer a personalized experience to the clients. Moreover, in a recent report from IBM, 85% of all the customer service interactions will be done by machines by the end of this year.

Voice Search

You must be hearing about Alexa and Google Home these days. If not, read about it. A research report says, 65% of smart speaker owners say that they don't want to go back to a life without a voice-controlled assistant. Smart speakers will change the ways of data surfing.

Have you tried searching content through voice commands? That's where digital marketing comes into play. All the SEO you do on your website must rely on voice commands as well.

The fall of the Kingdom- Internet vs. TV

In this millennial generation, where a person spends more time using a phone or surfing internet television is merely a device to connect gaming modules. According to study, people will spend approximately 2.5 hours online and 2.7 hours spending their time on tube. This leads to a change in advertising pattern transforming from television channels to internet sites.

Content - The Trustworthy Soldier

We read articles, blogs, newsletters, and what not, on a daily basis. But what if you don't find genuine content which you can trust? Content is not just about facts and figures, it must be easy, clean, and lean. In the year 2019, content will have the same importance which it had earlier. It makes a data set trustworthy and genuine though any media.

If you still seek any information regarding the same, connect to us and let our experts help you with some deep-dive insights on digital marketing trends in 2019.

The author of this article, Mr. Prashant Bhatia is associated with Praadis Consulting Inc., which deals in IT, ICT, Smart City Solutions, and Smart Learning Services for a long time. Praadis Consulting Inc. is dedicated to deliver tangible value for data-intensive business processes that help enterprises across the globe deal with their business challenges.

Article Source: http://EzineArticles.com/expert/Prashant_Bhatia/2582918
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10 Creative Strategies For Promoting Your Website

Do you have a website or blog you publish content to every day but still not able to get enough visitors?

Have you just created your very first blog and are keen to try out all the ways to promote it?

This article presents 10 smartest and most effective strategies you can use to promote your blog and instantly attract visitors who are genuinely interested in your niche.

1. Stop Tweaking / Modifying Your Blog

Are you spending too much time tweaking your blog to give it the right feel? Let me tell you, the overall design does not matter to your audience as much as your content does. Instead of tweaking your blog every now and then, focus on creating content that is fresh, engaging and informative for your readers and make them come back for more.

2. Creating Pillar Content

Producing quality content is one of the biggest challenges for bloggers because creating high-quality content on a regular basis isn't easy. Good content makes a powerful impact on your audience, which is why it is important that you take the time to create the high-quality pillar content that can solidify your blog's reputation. Pillar content refers to a series of posts that represents your blog's best content. It includes all the great posts that you will refer new visitors to for their usefulness.

Great content serves as a go-to source for good and informative message for your audience within your particular industry. Pillar posts provide major support to your blog and are considered a very important component or staple of your blog. When you start promoting your blog, pillar content will serve as your bait to attract more traffic.

Once you have set up your blog, the very first strategy you should implement is to create relevant posts and populate your blog with some really new, yet interactive information.

3. Don't Focus On Monetizing Your Blog Too Much

Many new bloggers create blogs to earn money. Although there is no harm in earning money, putting too many banner ads on your blog can become too distracting for your audience. If there are too many, they can make your blog look really ugly and they can actually take your visitors away from your blog. Do you still think this could be a great way to promote your blog? I bet you don't. In fact, you should focus on building your email list and a targeted pixel list. Both of them will help you get what you're desperately looking for, more visitors and more money by re-targeting your visitors through paid ads.

4. Research Your Niche and Find Out Who and What Matters

A very important step you should take before starting your blog is to thoroughly research your niche. You should need to spend know all the ins and outs of your niche and know who matters, for instance, who are the influencers, big players and small players contributing to the niche in their own capacities. You should make a list of all the competing sites, channels, podcasts, influencers, communities and groups that are working within your particular niche. It's very easy with SE Ranking competitor research.

By doing so, you will have a major reference file of all your competitors within your niche. You will be able to see what they are doing and talking about and also all the items they are putting for sale and products that are popular among your audience.

5. Reach Out To Your Audience

Once you have your blog nicely set up and great content to pull your audience in, start promoting your blog. Take out the detailed list of all the influencers, big players and small players you're made prior to starting your blog. Keep a close eye on the small players, because you need them for blog promotion. You can start by offering them testimonials, case studies or even a blog post they would be interested in publishing. It is important for you to start a one-on-one relationship with the big and small players. By contribute on other people's' sites through commenting and sharing their work on your blog, they will start to recognize you and connect with you.

6. Become An Expert In Your Niche

Whether your niche is SEO, Digital Marketing, Content Marketing or any other, you should not only attain extensive knowledge about your niche but also present it in an interactive and engaging way through your blog. Your future audience is waiting to read content that addresses them and their needs. It is the power of your writing and expert analysis that will help you attract your audience.

7. Post Comments

Commenting on blog posts and participating in various forums and social groups is often seen as a way to get backlinks. But if it's done right, no such issue will arise. Always post comments on blog posts only when you have something meaningful and informative to add. Make sure to use your own name to do it, and not your brand. Participate in niche groups and influential communities on social media. Present yourself as an authority in your niche and genuinely help people. Don't just drop links.

8. Create An Interactive Conversation Flow And Acknowledge Your Readers

When creating content, make sure it is engaging enough to get the audience talking. Your posts should pose questions from your audience and encourage them to respond or share their own similar experiences. Your audience can talk to you via blog comments or email, make sure to acknowledge them and reply to them. This will encourage facilitate interaction.

9. Monetize Your Site

When it comes to earning money from your blog, take a proactive approach, because it can bring organic traffic. When you offer a product or service on your site you can attract your target audience. By creating a profit funnel, you cannot only generate more leads but also generate a lot of revenue in the next few months.

10. Use Paid or Sponsored Media

Utilizing paid or sponsored media is a viable option and an effective strategy for blog promotion. It includes blog promotion through Facebook ads, Google ads, promoted tweets, YouTube pre-roll ads, and much more. These social networks can bring an incredible amount of traffic, as well as, hundreds of leads to your site.

When you follow the strategies discussed above for promoting your site you will not only be able to boost traffic to your site but also generate revenue from it. Remember, promoting a site or blog is not a difficult task. It just takes a little time and understanding of what works. Implement one strategy at a time and see the difference.

Article Source: http://EzineArticles.com/expert/Diana_Ford/2513821
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How to get Traffic to your Website

In this post we'll discuss different traffic methods
that you can put into action in your business to
attract visitors to your websites.  Building a
business online without traffic will result in no
sales and something you want to avoid.

Generating traffic is a thing you should master.
This is because it’s the one thing that will help you
make sales and generate revenue. Let’s discuss 3
traffic generation methods that you can implement
in your business.

Article Marketing

Driving traffic to your blog with the help of article
marketing is a powerful thing that can make or break
your business. The best approach to article marketing
is by writing a killer article that has a minimum word
count of 500 and make sure to post it in your blog for
search engine traffic. The best way to distribute your
content to blog networks is by using article marketing
software such as:

a. Uniquearticlewizard.com
b. Seolinkvine.com
c. Submityourarticle.com

Social Media

Attracting traffic with social sites is a powerful strategy
that can uplift your traffic and link count from the major
social sites. The best social sites are:

a. Digg.com
b. Twitter.com
c. Stumbleupon.com
d. Facebook.com

In order to win this game you need to submit high
quality posts that will attract traffic and generate
leads for your business.

Press Releases

This method of submitting press release to
major news sites is also a powerful strategy
that can propel your business to the next level.

In fact Google really gives weight to authority
sites such as news sites. The best tool to use is
PRWEB.COM and Bizwire.com. These two major
sites can have a big impact towards your business.

That is just a few ideas of traffic methods
that you should employ in your business. I recommend
you try them out and see which methods work for you,
then stick with them and addon other traffic methods as
you go.

8 Steps To Starting That New Career

Fed Up, Bored, Or Stuck In A Rut?

Are you fed up, tired, or bored with your current job or career? Do you hate having to get up each morning to go to a job or career that you really don't like? You know there must be something better out there but can't seem to take the action necessary to make any changes. Instead, it's easy to keep the same old boring routine and just get used to it, as the months and years roll on by.

Did you know that we only have so much time in our working careers and shouldn't waste them being miserable each day with our job or career? Isn't life far too short to be unfulfilled year after year?

Hopefully, you're not stuck in a rut and can't get out of it. If so, there is definitely hope for you as you learn and follow a few steps. For any changes to take place it's essential to take action every day in every way that you can. One thing that holds many back is that they don't want to be out of their comfort zones but probably need to be if there's a career change taking place.

Here are 8 steps for you about starting that new career or job and breaking out of that rut:

1. Attitude is very important. Mental preparation to change is needed to be committed to starting that new and best situation for you. See yourself as a valuable asset to anybody or company and worthy of consideration for whatever you're seeking after.

Also, understand that changing careers will take some time. There is probably a learning curve that can take a few weeks or 6 months, or longer. Mentally preparing and starting out with a goal in focus, a plan, and a take action attitude are critical for success.

Feel confident and good about yourself and do things like helping others, perhaps volunteering, that make you feel good. Upgrading your "style" in dress, vehicle, or another way can make someone feel good about themselves. Now that you're looking and feeling good you're ready for:

2. Re-evaluate your strengths, weaknesses, and limitations. There are also many free Career Aptitude Tests online that anyone can take to help them decide on their best career choice. Take your time here and sleep on it. Then you're ready for the next step:

3. Education - If you're drastically changing careers then there would be a need to learn new things, take a class, get certified, or licensed. This will take some time but be well worth it. This training will look great on your resume as you move into your new career job. If you're using a resume, remake and update it or better yet have it professionally written up for you.

The resume is a tool to represent the person and open up doors of opportunity for them. Make sure that it draws a nice picture of your work history and qualifications. Most people will stretch the truth, or exaggerate a bit so that their resume will make them look as favorably and qualified as possible. A word of caution, don't lie as it's wrong and you certainly wouldn't want to be caught in a lie.

4. Start Networking online on social media like LinkedIn and Facebook. Update your profiles to reflect your purpose and attract what it is that you're looking for. Ask family and friends that you know and respect their suggestions or advice, however always consider the advice and make your own decisions after sleeping on them.

5. Personal Grooming - Next step is to get yourself ready for action, consider how you look and dress, are there some positive changes that can be made to help the cause, like a haircut, hairdo, shave, grow a beard, etc. How about clothing, can your wardrobe be updated to improve your image? Throw out or give away some old clothing and replace with some new shoes, pants, dresses or shirts and whatever else will give a polished and professional look.

6. Confidence, persistence, and patience need to be exercised daily as you enter and find your way into the new career choice. Always have a positive vibration and an attitude of expecting something good to occur, which puts the law of attraction into action. Remember that you are a valuable commodity and a great benefit to everyone that does business with or hires you. Act as if and walk the walk of the new and improved you with a new purpose in mind, forgetting any past failures and reach forward to the things which are ahead as you build a new career and attract success through your persistence, patience, and daily efforts.

7. Always have a list of things to do and keep an eye on that list, crossing off things as they are accomplished. This is very important and will get you into the habit of completing tasks and moving forward toward whatever goal(s) that you've set up for yourself.

8. Always have a goal written down and in mind, and be constantly and methodically moving toward it. Take a look at exactly where you are and exactly what the goal is and continually move toward that goal persistently and don't stop until your goals are met.

It's normal to alter the plan a little as you go but keep focused on the desired end result and the day's tasks to meet that goal. You can meet every goal one by one and build up a very successful career for yourself.

Multiple Sources Of Income

Most, if not all, internet business entrepreneurs have multiple websites attracting multiple sources of income. My name is Pete. If you would like to learn about making money in your own online business, making your own websites, increasing site traffic, writing content-rich articles, it would be a great idea to take advantage of an absolutely FREE opportunity 10 FREE Certification Course Lessons and get 2 FREE WordPress websites to create, step by step, your own sites. There is No Card Required - Nothing To Lose. Sign up at the bottom of every page - NewCareerAt40.com

Article Source: https://EzineArticles.com/expert/Peter_Mangini/2298216
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Skyrocketing Website Traffic the Quickest Way

All business goals are geared towards attracting the customers into their trade. That is probably the ultimate target of every entrepreneur. Business requires websites, the influx of visitors into one's site as gauged by Analytics demands unique strategies to boost site traffic. More website visitors mean more customers, more sales and therefore more revenue! Increase in traffic requires a more aggressive approach though your campaign should be more organic in nature.

• Building your brand by coming out with a well-designed, efficiently developed, highly optimized website; 
• Second is to get social by engaging your customers through social media marketing which of course should be consistent. Daily postings are necessary of course but it should contain catchy and relevant insights while actively participating in the community; 
• Third is to include a blog in your business website where your team can publish high-quality, compelling and original topics. It is where you can speak your mind about significant topics related to the nature of your trade, a way to invite visitors who are in the same niche; 
• Fourth is to focus on your On-Page and Off-Page SEO by optimizing your business site and its content so it can easily crawl on Search Engines such as Google, Bing, Yahoo and the like; 
• Fifth and final is to ensure that your website is responsive and fast. This is precisely a must in the development of websites as most customers now use mobile devices to access the web.

Websites should be accessible and viewable in varied devices even on the smallest smartphones. Your webpage should load fast as well or you probably will push your prospective customer onto some other sites. That is why website developers should guarantee that your website is technically optimized and made highly responsive to load better and faster.This will definitely attract more customers as your website is found on the first page of a search engine results page (SERP).

Engaging your customers to explore on your webpages means entrusting the task only to the best website designers and developers.We cannot risk our resources on fly by night agencies which does not possess the expertise of the real developers who have spent years in the creation of e-commerce sites, blogs, travel sites and the like. Choosing the authorities in the field of web design and development entails checking on their credibility and reliability. Hence it is a must to seek for the assistance of premium web developers who will work hard for your business marketing but will offer only the most affordable business site because your resources are not finite so return of investment should be assured.

Increase in traffic requires a more aggressive approach. Every business campaign should be more organic in nature. We need to employ the assistance of premium web developers and genuine marketing specialists who will work hard for your business goals. They should offer only the most affordable business site because your resources are not finite so return of investment should be guaranteed for trade security.

Article Source: http://EzineArticles.com/expert/Paul_Castle_Jackson/2506195
Article Source: http://EzineArticles.com/9869041

How to Choose the Right Traffic Source

If you knew that articles were where you were going to be able to get all of your traction... Or guest blogging was where you were going to get all your traction... Or Google+, or Facebook was where you were going to get all of your traction... Then you could take what I just shared with you and you could say, "Okay, I'll just go out and I will become an expert at that one source of traffic."

However, there's a preliminary stage that has to happen. You've got to figure out which one of these is going to work better for you. In the process of figuring out which one is better for you, you might try multiple sources of traffic.

You'll notice I talked about this second, not first. That's because I wanted you to hear what I just said about specialization first, before I talked about trying out the different traffic sources. Because, if you're not careful you'll come away from what I'm getting ready to say, and say "Okay, well they said go out and try 10 different traffic sources."

Then they don't hear the part where I say "for a limited time period."

They try 10 different traffic sources, 10 years later they're still wallowing in 10 different traffic sources, and they've never become an expert. So they're not generating very much traffic.

What I recommend that you do is: choose any, some, or all of these traffic sources that you wish. And you set up a tracking page for every one of these.

For example, if you write an article that goes to EzineArticles, you send them to a unique squeeze page, that has a unique webform code on it, so you know exactly how many subscribers are being generated every single month from those articles.

You know exactly how many subscribers are generated every month from guest blogging.

You know exactly how many subscribers are generated from LinkedIn, from Facebook, from your affiliate program, from anywhere else.

Then you'll combine that with a time sheet. Call it a traffic time sheet. Every time you sit down to work on traffic, you log into your traffic time sheet. You can do this in an Excel spreadsheet. You can do this with pencil and paper.

Here's how to use it:

If you work on articles for 15 minutes you write down "Articles - 15 minutes."

Let's say, for example, that it's April, so you have an April spreadsheet. And it says, "Articles - 15 minutes. LinkedIn - 30 minutes." Then you spend another 20 minutes in Articles, so you need to update Articles to 35 minutes.

At the end of the month you'll be able to see at a glance that you spent 200 minutes on articles. You spent 100 minutes on guest blogging. You spent 75 minutes in LinkedIn. You spent 95 minutes in Facebook. So on, and so on.

Next you're going to look at how many subscribers you generated from each one of those traffic sources. Do the math! For example:

You spent 75 minutes on Facebook and you got 4 subscribers. That's 1 subscriber every 18.5 minutes or so. For articles you get 10 subscribers for 200 minutes of work, that's 1 subscriber per 20 minutes of work. And at the end of the month, you'll be able to say "Okay, from one traffic source I get a subscriber for every 10 minutes of work. From one traffic source I get a subscriber from 20 minutes of work. From another traffic source it takes me 30 minutes of work."

What does this mean?

It means if you're going to continue to do the work in the future, you probably want to get subscribers that are coming in from sources that don't take you as long to get. Or, what it means is, if you hire somebody to do your work for you, you know what to have them do to be the most cost-effective. Let's say you hire somebody for 10 hours a week to do work for you. If you're going to pay them for 10 hours of work a week, you want them on the traffic source that will allow them to generate the most number of subscribers for you as fast as possible.

The only way you will know is with your spreadsheet.

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Article Source: http://EzineArticles.com/expert/Sean_Mize/28298
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How Can You Make Money From Social Media?

Every sensible business owner today should have a social media marketing strategy. The real secret to success is in being able to earn money from your social media following.

At the end of the day, you're in business to make money, not just constantly post free content.

Take Advantage of Facebook's Options

With over two billion users on Facebook every month, this is the best place to start to generate income from your social media following. Your Facebook fan page should mirror who you are and why you're worth doing business with. You should make the most of the special features Facebook offers, including:

• The Like button
• Contact Us button
• Email sign-up tab
• Polls
• Events
• Give obvious calls to action, like, "Click the Like button so you can keep up to date with all of the hottest news" or, "Click the Contact Us button and we will be delighted to answer your questions."
• Encourage Engagement

Motivate people to like, comment and share your posts. This will maximize your messages about your business, and more traffic means most likely more money. You can do this on most social media networks, not only Facebook.

Promote Your Account to Get Followers

Facebook makes it possible for you to advertise your profile in order to get more likes and followers. You can do the same on Twitter, Pinterest, LinkedIn and more.

Boost Your Best Posts

Check your Facebook Insights and find the content that is getting the most engagement. Then convert them into an ad by boosting the post. It should have a link they can click to learn more. Focus on the audience carefully so your boosted post will be shown to people interested in your market.

Produce Ads from Scratch

Creating a Facebook ad from scratch on Facebook will take a little more time, but give you more control. You'll need:

A good picture
An attention-grabbing headline
An intriguing description
A URL to send them to in order for them to take an action, such as subscribe or buy now
Market on YouTube
YouTube is one of the top five sites in the world and the top video-sharing site. Develop how-to videos and useful content. Include a call to action to subscribe to your list, or to buy a product.

Pinterest

Research has found that Pinterest users are 80% women and that at least half of them buy products they see on the site. Starting a business account on Pinterest instead of a personal account offers a number of benefits. Pinterest provides analytics to the business owner, buy buttons on pins, and other helpful business tools.

Instagram

Instagram is all about images and video. Use hashtags to promote your products. Instagram stories get sent out to all your followers, but are only there for One day and then they disappear. These are a great way to post flash sales and special offers that can help you make money fast.

Facebook is the best place to start with your social media monetization strategies. It's the number one social network for all ages and your target audience are using Facebook. To learn how to make your Facebook marketing successful and profitable, download my Free Checklist, Successful Facebook Ads at https://jonallo.com/FBads

Article Source: http://EzineArticles.com/expert/Jon_Allo/1079948
Article Source: http://EzineArticles.com/9976711

"Price Comparison" Affiliate Sites - Big Opportunity For Newbie Marketers

"Affiliate" revenue / websites have gone through a number of iterations to keep pace with the rapid evolution of the "web".

What used to be a simple "content" website, now needs to include elements of branding in order to ensure people are able to attribute its underlying value with a SOCIAL following.

In fact, "SOCIAL" has really changed the game when it comes to the Internet. It no longer pays to be an anonymous avatar hiding behind a nondescript username - you really need skin-in-the-game; which essentially means using your own name/face to promote the ideas you put forward with your sites. The relationships garnered through this approach is where the value lies.

Obviously, using your own name opens you up to competitors... but the trick now is to ensure that people have MORE of a reason to use your content/services than anyone else's. This comes from either posting TRULY sublime stuff, or focusing on creating as SCINTILLATING service as humanly possible. The latter (service) is where "price comparison" affiliate sites come in.

Affiliate Marketing = 110% Give, 1% Receive

To fully appreciate how this works, you need to understand that in order to "earn" money, there are TWO things you need:

• Audience - group of people who are actively engaged in an activity (HINT: MOST people will gladly "try" something new if it inspires them)
• Product - something said people would be willing to BUY (HINT: NEVER worry about the product. The product will "sell" itself if it's good)

The way that "affiliate" marketing works is where you will "recommend" a product to an audience and if any of them purchase it - you'll receive a cut of the profits.
The problem with affiliate marketing is that it has bred a large number of "skim" marketers; who don't really "do" anything except hype up the next FAD product (diet pills/live chat/gambling/betting etc) and do everything they can to get people to sign up.

The issue with this is that whilst it "works", it's NOT sustainable over the long term, and leaves many people HATING the hyperbolic tactics used to trick them into buying things they didn't need.

The KEY to creating a sustainable / profitable "affiliate" marketing income is to focus on GIVING up front. Yes, it's cliché and many would argue - relatively ineffective - but it has ONE underlying benefit -- builds an audience. This audience (and the depth of its relationship) is where growth really comes for an online "business".

The level at which you're able to provide insight, solutions or underlying benefits to a particular audience is how much they'll reward you with revenue. The only way to do this is to forget yourself and identify a "service" through which you're able to determine the

Affiliate PRICE COMPARISON Sites

The most important thing to consider regard to how "affiliate" sites work is that there are pretty-much 3 types of site you can create (each varying in difficulty):

• Content Sites (pure content sites focused on providing specific articles to solve problems for people who may be searching through Google etc)
• Community Sites (blogs etc - typically focused on provision of lifestyle-centric solutions // content, connectivity, etc)
• Product Sites (focused either on the reviewing of products, discussion of products or dissection of products/industry news)

Now, the key to all of this is that the effectiveness of each of the above is generally measured by how deep your relationship becomes with the reader/buyer. This is the secret ingredient where "SOCIAL" comes in.
In terms of why this is important - it's vital to appreciate that if you're looking to start earning money online, one of the SIMPLEST ways to go about it is to deal with products which are *ALREADY* selling. This used to be done by creating "review" websites and trying to get them ranked on Google.

Whilst this worked, the big problem was that 1) the sites themselves were very "THIN" (had no real resonance) 2) relied on a SINGLE source of traffic (mostly Google).

Without the MASSIVE draw of Google, the majority of "review" sites would never receive traffic. People used them because they had no other choice... but with the "social" web (Trustpilot / Yelp / Twitter / FB / YouTube), the majority of people now have a CHOICE as to where to find information about products they may wish to buy - meaning that if you want to "capture" any of this HUGE amount of traffic, you need to offer a compelling reason for people to actually look at what you're producing. This is where "price comparison" affiliate sites come in.

Price comparison sites have been around for a LONG time - if you've ever bought insurance, personal finance, real estate, flights, hotels or various other packages online - you'll have likely used websites which essentially "tailor" the product results to the criteria you submit. THIS (partly) is what price comparison functionality is about -- giving people the opportunity to discern EXACTLY which products, prices and suppliers would be best for them.

This functionality lies at the crucible of what I've been working towards, in regard "affiliate" price comparison sites...

Putting VENDORS & PRODUCTS First

The "new" affiliate price comparison model is actually very simple...

Create a website with a CORE focus on the most EFFECTIVE solutions in an industry... and then track their prices from *ALL* vendors
The way it works is very similar to many of the previous "affiliate" systems we've used in the past (review sites) - except the core point of value is that you give the consumer a complete overview of what the "best" products are for a particular problem / issue / solution.

You cut out the hearsay & speculation (no one wants to hear your life story - they really just care about themselves) - you begin to cultivate a "following" through the likes of social media.

If you don't provide a service, or are looking at doing something to earn money on the side - working with the PROMOTION of PRODUCTS online is one of the most effective things you can do. However, to do it effectively takes MORE than just putting up some one-sided "review" about the features of a product which *may* be effective. You need to appreciate the *depth* that you can imbue into the service. This is what the new "price comparison" model does.

The "new" price comparison sites that I've been working with the past couple of years are centered around the provision of a single SERVICE through which users are able to experience exactly what they want without having to trawl through masses of text to get it.

Simply, you provide users with a central "system" through which they're able to identify the "best" products in a market, and see their historic prices across a large number of vendors. These prices can be gleaned from either native API integrations, or just from "web scraping" (essentially how Google gets all of its data). Whilst this has already been done 1,000's of time before - the problem with *MOST* "price comparison" sites is that is all they offer.

What we found was that when you combine an effective service - the ability to actually delve deeply into someone's desires & resolve them - with the ability to match their requirements against products that actually work - you have a resource that many people end up wanting to use. If you're able to blend this with a decent "social" presence, you'll be able to operate in any "market" with authority and gravitas.

Getting In Front Of The "Right" Traffic

To summarize - the BIGGEST problem for people starting in business is a lack of footfall / traffic / throughput.

Whilst this isn't a problem for the "smart" ones who build a business step-by-step over time, it *is* an issue for those without any real direction (end up jumping from project to project).

The absolute key to making any sort of "business" work (both offline and online) is to get in front of the "right" traffic.

To do this, you basically need to flip the problem on its head and focus on creating "content" which you share on a variety of platforms (Google / Twitter / FB / YouTube etc) through which people are able to come and visit your "site" to gain insight on the further steps they can take to deal with what you have/know.

The way to do this most effectively is to show what you can DO on the "social" web (if you "review" products - actually go out of your way to video the results of how the products work)... after doing that, you need to then create some sort of resource which is so potent that they will actually want to click through and consider what you have to say.

The best way for this to be done is to create a compelling "resource" through which the readers gain access to information they will NEVER get anywhere else. This is done primarily by creating an effective service through which people are able to identify the products and vendors whom they wish to deal with. If you do this effectively, you'll earn revenue by virtue of anyone who buys the products that you recommend on your site.

Article Source: http://EzineArticles.com/expert/Richard_Peck/2344303
Article Source: http://EzineArticles.com/9960692

The Role of Content Transformation in the Digital World

Media companies, entertainment firms, and IT organizations to some extent, are literally getting more and more distraught in the modern era. It is because of the Digital Transformation factor, which they are being forced to consider. More specifically, the Information, Media and Entertainment (IME) channels are totally watchful of the current situation and are playing a safe game.

Given below are some steps helpful in realizing content transformation digitally.

Content Marketing

Generating quality content is not just enough. Remember that it requires a lot of efforts to produce top-notch content after a lot of research. Why not take financial advantage of the situation by publishing the content generated and earning revenue from it through the best available subscription plans.

Google tells smaller content creators to increase base to more than 1,000 subscribers

Dynamic Content

Multidimensional content that is ultra-rich in quality besides being effective and informative with a faster reach will have maximum impact. Creating the initial impressions in the minds of the readers ahead of the rest gives your company the competitive advantage that is quintessential. The below-mentioned tools are ideal and helpful in this regard.

Content Developer Tools
Drag & Drop editor
Web 2.0 User Authoring
Those content resources aiding quicker generation along with social integration is something that one needs to prefer in the first place.
Operational Model

Every customer will have a definitive objective as far as their content requirement is considered. Leveraging the content and matching it with the operational aspects of the corresponding businesses will be highly effective. The focus should be on creating different content strategies fitting in a single framework yields best results.

DIGITAL TRANSFORMATION - KEY FEATURES

Content plays a vital role in any organization when it comes to it getting transformed digitally.

Reuse Your Content

A centralized editorial system is your platform for creating content. However, you cannot go on producing content in a context where reusability plays a huge role. A single piece of content could be considered across platforms helping you to gain more traffic.

Maximize Your Technology

Going digital is not an easy task to manage as it requires to consider multiple domains with respect to technology. It is possible to drive increased user engagement as bots take care of a majority of your requirements resulting in a comprehensive automated experience.

Revamp Your Market

Reconsidering a business decision from a new perspective will play a huge role in your future growth. It should not be forgotten that business trends constantly impact current market situation. Hence, it is a must for business processes to scale up and obtain maximum savings.
If you have any questions about the different marketing services or just don't know where exactly to start, reach out to Aptiva Corp for a consultation.

Article Source: http://EzineArticles.com/expert/Rahul_Raj/2520838
Article Source: http://EzineArticles.com/9946912

Setting Goals For Your Online Business

The need for goals

Reaching our goals helps us to believe in ourselves and setting goals is a great way to fuel our ambitions. It isn't just about creating a plan for our success in life, it's also to give us the inspiration we need to reach out and reap more than we ever thought possible. Goals focus our acquiring of knowledge and help us to set our time and resources in an order to get the very best for our situations.

In this article we'll discuss:

Guidance in your niche selection
What are niche goal projections and outcomes?
Are you busy or productive
Ninja productivity hack revealed
Video - Goal projections and outcomes
Guidance in your niche selection
What do you like to do? What are your habits, hobbies, or passions? There are a number of niche choices within any main topic when you break it down.

An example could be Baseball which is a very broad term with lots of competition. If we break that down there are many niche selections to choose from within that keyword: baseball teams, major or minor league, kids, uniforms, statistics, jerseys, caps, equipment, collectables, magazines, etc.

All of these baseball niche can be fine selections to build a website around and can be quite profitable. I have an entrepreneur friend that has a number of sites, one of which is a website about football snack helmets, which has been doing well for a few years now.

What are niche goal projections and outcomes?

A projected outcome of your goals within your chosen niche.

Niche - The topic or category that you've chosen for your site.

Goal - The end result that you are seeking.

Projection - An estimation of when the end result will occur,

for example:

First commission sale within 30 days.
>>>>By writing an article per day for 30 days.
First page ranking with my targeted keyword within 30 days.
>>>>By writing posts three times a week for four weeks, with each having an internal link to my targeted keyword page.

What exactly are you going to do to reach your goal? Or what are you willing to give up in exchange for the desired goal? Maybe turn off the TV for a few hours each day, or trade in some wasted time for, that same time being spent to reach your goals.

The law of sowing and reaping

There is a time for sowing and a time for reaping. The time spent sowing, or creating the business can be for years depending on the project and the desired result. Once the sowing time is up, the reaping time can start and be indefinite.

There are many tasks that need to be done with any set goal and each one takes time and effort to complete. I've heard that "excellence is a commitment to completion", so we need to be good finishers of each task and reach our goals.

The time spent sowing can be less depending on the effort given to it. If we sow little we will reap little also. If we are building a website and posting to it once a week it will take quite a while longer to reach our goals of filling it up with quality content, as opposed to posting 3-4 times per week.

Are you busy or productive?

The definition for:

Busy - actively involved in doing something, or having a lot of things to do.

Productive - achieving or producing a significant amount or result.

Are we busy doing many things without a proper order or timely, continuous task completion?

Example: spending hours on social media sites like Facebook and Twitter and also additional hours on other things without making posting quality content for our viewers our #1 priority.

It's easy at times to get involved or over-involved in a project that ends up taking a lot more time than we thought but aside from that we'll be more productive and reach our goals quicker if we properly structure our time and always make posting fresh quality content a priority.

Create clear niche images

We need to do some internal and external research and visually see some other website businesses within our niche. This will give a look at how the other niche sites are presenting themselves and their products. The internal research is making a list, over a couple or few days, of things that we love to do, or what are we passionate about. It's best to select a niche that you would like to spend a lot of time and energy on, not one that you'll get bored with or become disinterested with. We can also choose to create a nice affiliate website setup to inform about and promote products, or have a non-profit or personal site (.org). Many website owners have multiple sites.

Create a vision board

Do you have any wall space at home to devote to a vision board? They're great to increase motivation and energize your efforts as you pursue goals.

Take a nice area of wall space and fill it up with goal related images and headlines and pictures that inspire every time you look at it. See, visualize, and feel the goal being reached as you look at the board and are inspired to move forward and achieve. Keep on adding and replacing inspiring images and text to keep it fresh, in sight and also in your mind.

Websites like Pinterest are great for creating vision boards and one can create as many boards as they want for fun, or to keep private.

Ninja Productivity Tip

I guess it doesn't matter what type of business that you are promoting but all have dozens of tasks that need to be done continually and properly. Many have multiple internet businesses and always have a list of things that need to be done asap. Well here's a great tip I've used and recommend to you.

Plan ahead and:

Remove all distractions or find a place where you can be uninterrupted.
Choose only one thing to focus on completely for an hour and set a timer.
Stop when the timer goes off and leave it for the next time. Don't think about it anymore.
Take a short walk or take a non-sitting break, unless you've been using a standing desk. Lying flat on your back might feel good too.

Start the next task and repeat the process.

If a little more than 60 minutes is needed go ahead and finish the task before taking a break. If it needs much more time to complete put it away until next time. After you've powered through a focused hour and taken a break to refresh, you can set the timer for another 60 minutes and continue where you left off or move to another task.

My name is Pete, if you would like to learn more about making money in your own online business, making your own websites, increasing site traffic, writing content-rich articles, it would be a great idea to take advantage of an absolutely FREE opportunity 10 FREE Certification Course Lessons and get 2 FREE WordPress websites to create, step by step, your own sites. There is No Card Required - Nothing To Lose. http://www.newcareerat40.com

Article Source: http://EzineArticles.com/expert/Peter_Mangini/2298216
Article Source: http://EzineArticles.com/9968498

Improve Your Online Marketing Success

If your marketing efforts are failing over and over again, check to see if you have too many projects in mid-air with none of them paying your bills.

Never attempt to build a lot of AdSense websites, e-books, software, member sites... at the same time!

The only approach to get the desired income accomplished and become successful in your 'on-line' life will be to concentrate on one area, a single niche and one particular method before switching to the next 'opportunity'.

Whatever your ultimate goal is, you are not going to have much (if any) progress when you are juggling five or ten different projects!

'You absolutely must concentrate on one particular thing'!

Quit thinking like this: 'This project is actually 95% finished... now I can also work on this different idea and come back and finish up the remaining 5%!

The truth is, when you find yourself totally into the next project, it will take you forever to get back to completing the earlier one.

You need to concentrate on accomplishing one thing and doing it to the best of your ability, then automate that project before you proceed to the next idea when the initially project is actually 100% complete!

Creating a checklist will help you concentrate on some level, but you may well still become seriously unfocused.

Why won't the checklist work?

Simply because the record you have created will normally have a mixture of numerous projects, ideas and therefore it does not work.

You need to get rid of your old-fashioned 'to do' checklist, create an itemized checklist for each project and complete them one at a time, finishing each project before you go to the next new venture.



Another thought:

Whenever you are considering the purchase of a cool new product, program, e-book, etc.
Or maybe considering the beginning of a new venture, simply ask yourself,
'Does this move me nearer to things I want or perhaps away from it'?
The answer to that question will tell you what you need to know!

Then you will make the right decision on a purchase or change of focus.

When you have reached a decision as to what you should be doing to 'Improve Your Online Marketing Success', you will become more focused, and you will be able to find a lot of the tasks you have been postponing completed, which will help you to stay motivated.

Joyce is a freelance writer, who writes for several quality web sites on an array of subjects.

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Article Source: http://EzineArticles.com/expert/Joyce_McNeill_Christopher/258838
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Top Tips for Video Marketing

Video marketing is going beyond just a fad that some people do and is quickly becoming an essential aspect of digital marketing strategies. Since more businesses are using video, the expectation of quality, and the need to create a piece that will capture the attention of viewers, for the right reasons, is more important than ever before. The competition for your attention is fierce - marketers know that they have only seconds to get you and keep you on their video, with most reports indicating that the average is 10 seconds.

That's it. 10 seconds is all you get for a viewer to decide whether they want to spend more time on your video or keep scrolling. Not a lot of time is it?

We've pulled together some of our top tips to help you get started with video marketing: 

1. Start with a script - now we don't mean a script that your read off making your delivery stiff and uncomfortable, we mean have an idea of what you want to talk about and how its going to flow. If you're showing products, make sure they're within reach. Check your lighting and eliminate background noise (I even put a note on my door that alerts everyone that I'm recording).

2. Observe your own viewing habits, what captures your attention? Do a peer review of videos in line with your business - what did you like about the videos, what did they do well? How often do they post? How long are the videos? What could they have done better?

3. The first introduction to your video that your prospect will see is your thumbnail, so make it visually appealing and include text.

4. Even before your thumbnail is how they found you in the first place, so optimize your description and title for SEO and tag your video with relevant keywords.

5. Your video, although short, should have structure, start with create a story as a part of your video to keep your prospects engaged. Think of your video like a funnel, drawing your prospect further in.

6. A pitch is inevitable, but don't make that the intent of the video, give your prospects a tip that they can use right away.

7. Always include a call to action - this can be subtle in your video, but also in your description.

8. Don't make it your goal to go viral, make it your goal to provide informational content.

9. Keep it fun, but not too edgy (unless that's your market), if you are going to go viral, you don't want to go viral for the wrong reasons.

10. Don't be afraid to include subtitles for those who watch without sound. Many people who are at work, or scrolling through their feed without headphones, will typically watch but not listen to videos.

And one bonus tip: Video marketing takes time - more time than you realize! Invest in editing software, and expect that you'll be spending a few hours editing, creating the thumbnail, and perfecting the description.

We'd love the hear your video marketing challenges - have you embraced it? What's holding you back?

We help business owners find more time.

Discover how entrepreneurs just like you have freed themselves from the overwhelm of tech. Download our FREE report at https://pmawebservices.com/

Article Source: https://EzineArticles.com/expert/Peg_Murrah/1101384
Article Source: http://EzineArticles.com/9939562

Video Marketing Mistakes That Every Marketer Should Avoid

In today's digital era, a marketer should not underestimate the power of video, as it solidifies your presence over the internet or intranet. It's no real surprise that it has now become the need of the time, without which your digital marketing strategy is incomplete. To hit the head like a pro, you need to get out of your comfort zone and jump on the bandwagon that gives you the results. Customers or visitors find videos more interesting and easier to communicate than the content itself. It clarifies and conveys the thoughts better than the written text. While indulging in the strategy, here are some mistakes that you need to avoid, have a look to know them.

Creating Never-Ending Videos: Just because videos have now become an integral part of digital marketing strategy, doesn't mean you make it lengthy or never-ending. If you did so, it'll only ruin your impression and break your images in front of the clients. Thus, you should keep in mind the duration of the video and try to make it as short, simple and knowledgeable, as possible.

Try Not To Push Sale: While creating a video for your company, you need to keep in mind the point that it is to attract people and advertise your products or services to them in a smarter way. If you are not doing so, it'll break your impression and deliver the wrong results. Make sure the video you create convenience them to try out your products and services, rather than trying to foist it on them forcefully.

No Title And Description: Video makes it easier for a viewer to understand your offerings, similarly, title and descriptions help the Google to index it for better ranking. Thus, you should create SEO-friendly title and description that justify your video and make it easier for search engines to index it.

No Call-To-Action: Be it content or video content, a call-to-action phrase is very much important to attract the audience and, to increase the chances of conversion. If you are not adding it to your videos, so, it'll zero your efforts of generating the leads.

These are a few video marketing mistakes that being a marketer, you must avoid. To add a professional touch to your videos, you shouldn't hesitate to take the assistance of the experts. Do remember, video marketing has the power to make or break your company's impression and, you should use this tool ideally to make it work for your goals.

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How to Get Media Exposure For Your Website Or Blog

There are several proven ways to get media exposure for your Website or Blog. From Social Networking to YouTube Videos and it does not have to cost you anything. Except you internet connection that is. Turning a Blog post into a video is among many exposure tactics used by Super Successful Marketers. But it always is and always will be the quality of your content to get media exposure for your website or blog.

To turn a blog post into a video use a Free Tool called "Lumen 5". You can easily search your browser and access this valuable tool. Please take your time and learn your way around Lumen 5, it's a great way to get media exposure.

With video ranking, the SEO is pretty much the same as with a website or blog. To get media exposure for your website or blog you need to be extremely descriptive and precise. Tell YouTube what your video is about. And always place your Target Keyword as the first word in your video title. In fact, try having around 3 target keywords in the video title. But be sure the keywords are used within context of the title.

Now the same target keywords must be present within the first sentence of the video description. But they must also populate the content of the description, and again. Always within context. Just cramming a bunch of keywords together that makes no sense will get your video nowhere.

The video description is your opportunity to convince the viewer that this is what they have been looking for.

Next we will look at another way to get media exposure for your website or blog. And it is something you most probably use every day. You guessed it... Facebook!

Create a Facebook Page related to your website or blog niche. Then you install a plugin called "Hello Bar" and follow the simple guidance to link your blog to that Facebook page. The Hello Bar displays as "Like Us On Facebook". But we're not done with the Plugins yet.

Another plugin I personally use is called "Tweedis" which is equally simple to understand. This allows you to use Highlight Text that is shared by your blog readers. Place one share option in the beginning of your Blog Post. And also one in the centre and at the end of the post.

In conclusion to plugins you want to use a plugin called "Digg Digg". That's the floating share button you see on so many professional websites and blogs.

These are all great tools and have proven themselves successful many times over. But without Unique and Compelling content any exposure tool may end up appearing pretty useless. Time is the most important ingredient to your online success. And to get media exposure to your website or blog will take time. Because you must build reputation and inspire your audience with content.

Remember, you're building an Empire and not a Shelter. Building an Empire takes time, and if it was easy then everyone would've been DotCom Millionaires by now. Just a thought.

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Social Bookmarking Tips For Pros

If you are past the beginner stages for social bookmarking strategies, these tips are going to help you take your game to the next level. In this article, we are going to talk about strategies you can use to get your website noticed through the use of social bookmarking.

Syndication

If you have multiple profiles on social bookmarking sites, you may find it is difficult to get your website on all of them because you do not have the time to do this. One of the easiest ways you can fix this is by using a service like Only Wire that will send your bookmark to all of the sites you have entered your login information for. If you have sites you do not want to share certain bookmarks to, you can unclick those sites and only send them to the ones you desire.

Influencer Marketing

Having influencers with a lot of followers share your bookmarks is a great way to get attention to your website. When you are sharing with influencers, you want to make sure they have an audience that is similar to yours. If an influencer shares to an audience that is not interested in what you have to offer, you are going to be wasting your advertising dollars.

Social Bookmarking Conclusion

As you are looking through your marketing strategies, make sure you pay close attention to what is working for you. If bookmarking on social sites or using influencers that are doing it for you is working, put more money towards it. If it isn't, try another strategy and see if you get better results.

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Video Marketing Mistakes That Every Marketer Should Avoid

6 Ways to Effectively Market Your Facebook Page

With the constant changes on Facebook, promoting your page has become more difficult. Despite this, Facebook marketing is still a must for businesses because of the sheer amount of users. Facebook is one of the giant platforms when it comes to social media marketing. For a modern business to be more visible, they must exert effort into marketing their page on Facebook.

Now, this doesn't instantly mean spending money on ads. There are other ways to promote your page without it costing you a dime. Here are some tips for you to grow and maintain your audience.

1. Reach Out Your Current Network

For a young page, it can be quite a rough start. But you have your initial likers and followers. You can't work with only a small audience. Encourage your current likers to share your page to their friends and followers. You can also tell your friends and family for a promotion as well. This might be the most difficult stage, but once you've got it out of the way, everything will be a breeze.

2. Promote Your Facebook Page on Your Website

If you have a website, you may direct some of the traffic you get to your Facebook page. This works well if your website has good rankings on search engines. It will increase the visibility of your Facebook page as well.

Your Facebook page can also direct traffic to your website. Many people use social media to discover information. Your audience might search for your page instead of your website.

3. Produce Useful and Relevant Content

When planning how to attract more likers, try to put yourself in their shoes. What would make them like your page? There must be a reason. Of course you must the nature of your business clear in your page. If you are a restaurant, it must be visible at first glance when they visit your page. Aside from that, your content must provide some form of benefit or entertainment. Share content that is helpful or relevant to them. This will encourage them to interact with your content instead of being a passive viewer.

Tell them which dishes are best-sellers at the moment. Got a promo? Make sure to announce it. They appreciate it when you update them with information they needed to know.

4. Make Your Customers Market for You

Social media is not at all social when it does not prioritize interaction. Your likers and followers are what keeps your page alive. When they provide feedback about your product or service, you must always acknowledge. Nothing gains trust more than a positive review from an actual person. It works better than you marketing your own product or service.

Respond to comments and messages on your page. Facebook shows how you reply to inquiries. When your audience sees that your page is active and responsive, it will encourage them to ask questions or like your page and posts.

5. Tap Influencers in Your Business Area

Influencer marketing is on the rise these days. Getting promoted by an influencer will expose you to their large number of followers. This one usually doesn't come for free, though. You can negotiate with them on what they can get in return for promoting you. Contact one that is related to your area of business. If you are a facial spa, for example, get an influencer in the beauty industry.

6. Try Advertising on Facebook

Facebook ads cost money, but you can make the money spent all worthwhile. Use the targeting feature to filter your target audience from the rest. For a new page, this is also helpful to immediately gain a significant amount of audience that is within your target.

With all these tips, you are set to start your Facebook marketing campaign! Do you know some tips that weren't mentioned above? Don't hesitate to share them with us!

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