What Ways Can Make Your Brand Stand Out?

Whether you're running a large or small business, one of the things that can effects your success is getting your brand and voice right. If you're in a sector that's very competitive, it's vital that you know how to make your brand stand out and what you can do in order to get the most from your advertising and marketing, consumers and business in general.

Appeal To People's Feelings

People like it when they feel they can relate to somebody or something. This means showing the human side of your brand. If you're a one-person business then that might mean showing your personality. If you're a bigger organization, you can still add emotion and character to what you do.

Tell An Interesting Story

To make your customers more interested and engaged in your business, tell them an interesting story. It could be something to which people can easily relate, or you might want to tell a story that really pulls at the heartstrings and makes your brand and voice memorable. Despite the fact that people might not think of you as the most successful company in the world, they'll be able to remember you, and that can often be much more important

What Are The Strengths of Your Business?

Think about the strong points lie within your business. For instance, you might not sell the lowest priced type of your product or service when compared to your competitors, but perhaps you offer the best support to your customers. Or maybe you really shine in explaining things in a simple and easy-to-understand way. No matter what your strengths are, use them in your branding.

Product Differentiation

A strong brand can quickly be seen as distinctive from its competition. Know where to be competitive, whether or not it's on cost, support, or some other key elements. Be very clear on precisely what advantages your business provides over other businesses and communicate these elements in your marketing messages.

Be Consistent

You want your audience to see to your brand across multiple channels. Your brand needs to deliver them with the same basic message and experience. If your brand is different on social media than it is in your email messages, the end result is confusion. Confusion drives people away. That's not your objective. Consistency builds brands.

Show Your Passion

The joy and focus that your passion brings your product and service will support your business during both bad and good times. Your passion will also enable you and your team to provide top-notch customer care and continued product and service development.

Branding is important for small businesses as well as large companies. If you have a limited budget, smart branding is perhaps the most inexpensive business tool you can create. To learn more about how to make your business stand out, download my free checklist, Branding For Small Businesses & Bloggers at https://jonallo.com/branding

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Top Tips for Video Marketing

Video marketing is going beyond just a fad that some people do and is quickly becoming an essential aspect of digital marketing strategies. Since more businesses are using video, the expectation of quality, and the need to create a piece that will capture the attention of viewers, for the right reasons, is more important than ever before. The competition for your attention is fierce - marketers know that they have only seconds to get you and keep you on their video, with most reports indicating that the average is 10 seconds.

That's it. 10 seconds is all you get for a viewer to decide whether they want to spend more time on your video or keep scrolling. Not a lot of time is it?

We've pulled together some of our top tips to help you get started with video marketing: 

1. Start with a script - now we don't mean a script that your read off making your delivery stiff and uncomfortable, we mean have an idea of what you want to talk about and how its going to flow. If you're showing products, make sure they're within reach. Check your lighting and eliminate background noise (I even put a note on my door that alerts everyone that I'm recording).

2. Observe your own viewing habits, what captures your attention? Do a peer review of videos in line with your business - what did you like about the videos, what did they do well? How often do they post? How long are the videos? What could they have done better?

3. The first introduction to your video that your prospect will see is your thumbnail, so make it visually appealing and include text.

4. Even before your thumbnail is how they found you in the first place, so optimize your description and title for SEO and tag your video with relevant keywords.

5. Your video, although short, should have structure, start with create a story as a part of your video to keep your prospects engaged. Think of your video like a funnel, drawing your prospect further in.

6. A pitch is inevitable, but don't make that the intent of the video, give your prospects a tip that they can use right away.

7. Always include a call to action - this can be subtle in your video, but also in your description.

8. Don't make it your goal to go viral, make it your goal to provide informational content.

9. Keep it fun, but not too edgy (unless that's your market), if you are going to go viral, you don't want to go viral for the wrong reasons.

10. Don't be afraid to include subtitles for those who watch without sound. Many people who are at work, or scrolling through their feed without headphones, will typically watch but not listen to videos.

And one bonus tip: Video marketing takes time - more time than you realize! Invest in editing software, and expect that you'll be spending a few hours editing, creating the thumbnail, and perfecting the description.

We'd love the hear your video marketing challenges - have you embraced it? What's holding you back?

We help business owners find more time.

Discover how entrepreneurs just like you have freed themselves from the overwhelm of tech. Download our FREE report at https://pmawebservices.com/

Article Source: https://EzineArticles.com/expert/Peg_Murrah/1101384
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Understanding Your Content Through Facebook's Video Insights

A big number of videos are being viewed on Facebook every day. And now that Facebook's algorithm prioritizes video over other types of posts, you've probably also included video in your Facebook paid advertising strategy.

Like every other piece of content on that site, yours is competing for your target audience's attention. This means that while your videos are getting views, they might not actually keep your audience's interest for long. Worse, it won't lead to your ultimate goal-getting conversions.

Luckily, Facebook has a feature to measure how long your audiences view your videos, and then some. By understanding all these tools, Facebook allows you to work around what your audiences consider interesting. It can help you develop better strategies for video marketing.

Audience Retention

This feature shows your video's retention over time. That includes:

• the average view duration

• the total views for the first 28 days since it was uploaded, and

• the number of users who watched your video to completion or for 30 seconds.

Audience retention is useful for knowing how long people spend watching your videos. For instance, you could find that within ten seconds, your audience views dropped by 40 per cent. With this information in mind, you can create shorter content to keep your audience intrigued by what you offer.

If in the middle of your video you find that there was a large drop in views, try to find what people didn't find engaging, and work on it.

Facebook will be adding new and even more useful features to measure audience retention. They are currently not available yet, but we're rounding up how it can benefit content creating more.

Followers vs. Non-followers

This metric segregates viewers who are followers and non-followers of a page. This can help provide insights as to which people are able to reach your content and the kind of audience you want your page to attract.

Zoom Chart

The Zoom Chart helps you manage your data more accurately by letting you look closer at your stats to see which moments in your video are more engaging than the rest. This can help you create more content that focuses on something your audience considers engaging.

Audience Demographics

This metric helps you measure your audiences' retention by gender. In other words, you'll be able to see whether male or female viewers have longer video retention.

While creating content is not always easy, measuring what your audiences consider interesting can help. In the golden age of videos, it can seem like your advertising campaign could be fighting to stay relevant. By understanding what your customers want, you can come up with more ways to create engaging videos.

Whether you're hiring a company to assist you with your videos for Facebook paid advertising or creating them by yourself, it helps to know how to use these features for measuring your videos' impact on Facebook.

Article Source: http://EzineArticles.com/expert/Donald_Smithon/2139064
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