When one hears "SEO," it's almost automatic to start thinking of technical matters such as links, website indexing, and so forth. One crucial element that people tend to overlook but has quite the impact is content and producing quality content that assists SEO.
Keywords are the most crucial factor in getting your page noticed by search engines. Given the process of users inputting queries when searching online, making sure your content matches their queries via the right keywords is the trick to appearing on the results of potential customers.
Targeting Your Audience
Whether you're aiming for local customers or an international audience, including the necessary keywords in your article or blog post should be done with as naturally as possible. For example, if you're a baked goods store in Toronto looking for a better presence among your local customers, you can't just place "bakeshop in Toronto" randomly within each paragraph.
It's not just a matter of not appearing spamm-y (and avoiding penalization), it's also about actually providing content that audiences will stop and pay attention to. Even if your ultimate goal is to advertise to users, quality should remain top priority.
Different Kinds of Content
SEO marketers and writers typically come up with different kinds of content to place the necessary keywords in. These are some of the most used types, and each one helps to contribute to a level of variety in terms of website content.
Articles
Almost every website is bound to contain a whole bunch of articles. Articles can literally be about anything - from informative pieces to features on an event. Also, they're typically lengthy and leave a lot of room for elaboration.
Similar to what you'd read in a magazine or newspaper, while they're not completely formal in tone, they're not to be overly friendly, either. Articles typically keep a sensible tone that helps introduce important keywords and even establish an air of authority as well.
Blog Posts
Another very popular type of web content is blog posts. These are typically a bigger hit with younger audiences because of the playful tone used as well as the shorter length of the posts.
If your branding allows for it, blog posts can be great for when you want to appear more casual and personal to your audience. They also make it easier to "naturally" incorporate keywords into the text.
Infographics
With infographics, meanwhile, you get to really start diversifying your content since images are now involved.
From serious statistics to quirky (but still educational, of course) comics, infographics allow you to present matters such as product information to your audience in a way that's easier to absorb thanks to the assisting images and introductory and concluding paragraphs containing the keywords.
Videos
Videos are the ultimate content diversifier - you move from just making the audience just look at/read something to creating a more dynamic experience thanks to moving images and even sound.
Videos don't have to be published as often, but when they are, they should come with a paragraph or two of explanatory/introductory/concluding points where you can casually slip in keywords.
Apart from providing your customers your pitch, it's important that you're actually giving them something to take away from your posts as well.
Remember, these are people and you're asking for their time. Respecting that, providing content that will be worth their while should be part of any effective site as it shows customers that you acknowledge them as humans and not as mere cash factories.
Domain authority is the top factor in dictating the ranking of a website. You can go to sponsored content (aka PPC ads) all you want, but that's all temporary. If you want a good ranking that actually sticks around, you'll have to work on your domain authority.
Links
The best way to boost your domain authority is with links that lead back to your site, and such clicks that lead back to your site are made possible by your content being placed on popular sites. These inbound links are best achieved with engrossing content that's well-written just for your audience and in accordance to their interests.
When your content is interesting and presents accurate information useful to your audience, you're well on your way to becoming a go-to site for users, and with a better volume of regular traffic with little bounce rate, your website's ranking is bound for better visibility.
Content is definitely more than just a website filler - it plays quite the significant role in getting you that increase in traffic.
This is why getting an SEO services agency with well-coordinated technical and content production teams is key in ensuring that your online campaign is geared toward a single goal, and that is building a presence for your site and better brand awareness for your company.
How often do you update your social media pages and publish new website content that is useful to your followers?
If you wait to get in the mood before working on them, you could be missing out on the opportunity to increase engagement and conversion.
A new study that was conducted by software company Adobe revealed that online consumers are drawn to brands that create authentic and relevant content. This is especially true for Generation Z who spend nearly half of their waking hours online.
The company surveyed 1,000 consumers to study their content consumption habits and found that Gen Z read, watch and share content online for 10.6 hours, while their millennial counterparts spend 8.5 hours doing practically the same thing.
Moreover, mobile turned out to be their favourite tool for consuming information online, spending an average of 5.9 hours every day.
But because of the proliferation of fake news, only a small percentage of young people share content. 58% of the respondents say they would share something posted by a family member or friend, 29% would share content from a YouTube star, and 19% say they would if information comes from a publishing source.
Who doesn't appreciate a piece of well-written content or an absorbing subject matter on a YouTube video?
Online content is basically the digital equivalent of sales associates in bricks-and-mortar shops. eCommerce businesses should carefully craft what they roll out on their website and social media pages, making sure that it gives potential customers a wonderful experience.
Such material prompts online consumers to take a positive action; 46% of UK consumers say it would trigger them to make a purchase, 24% say they would share it, while 21% say they would subscribe to the email list of the brand behind it.
However, if there is good content there is also a crappy one that bears the following qualities which, for many customers, are big turn-offs:
Content that is badly written (49%)
Irrelevant (44%)
Poorly designed (35%)
Paying attention to the devices people use in consuming content is just as important as the information and the manner in which it is presented on the Web.
79% of Adobe's respondents say they would like to use a home entertainment streaming device to consume online content, 63% of them prefer a voice assistant, while 51% aspire for connected home devices.
Technology is really advancing at the speed of light, and hence online businesses have no choice but to keep up. However, don't lose sight of the fact that it's pointless to be available on the latest device if your content is immaterial.
John Watton, senior marketing director at Adobe EMEA, explains it better below:
"Whether it's across social, online, blogs, or email communications, branded content has to be well-designed, optimised for the device, and offer a genuine experience that goes beyond selling products. Brands that succeed will drive customer acquisition and loyalty; those that don't will see customers swipe their screen in search for content that offers them a better experience."
So how are you satisfying the insatiable appetite of Gen Z?
Multichannel marketing is the quickest route to reach your customers, so don't be left behind. Find tutorials on Magento, M2E Pro, Magmi and other eCommerce tools that will help you sell and earn more on Amazon, eBay and your own website at UnderstandingE.
Split testing is an important aspect of Facebook Ads optimization. However, not all ad objectives support split testing so it's a bit unfortunate. Maybe in the future Facebook will allow split testing for all of their campaign objectives. For now, here's a list of objectives that support split testing:
Reach
Traffic
Engagement
App installs
Video views
Lead generation
Conversions
Catalog sales
If you're on the fence about using this feature, and whether it's worth your time and money, read this short article to find out some of its benefits:
You might be asking now: What is split testing?
Well it's a feature you can use to test your ad's performance against a single or a set of variables and see which version of your ad is performing best so you can deactivate the ones that aren't delivering and keep or even accelerate the one or maximum two that are delivering the best results (Best ROI to be specific)
Variables can include gender, age, location, interest, and even certain dates and times to show your ad in the news feed.
1. You don't need to guess at what's working and what's not
Utilizing this feature of Facebook Ads, you get to cross off your list all those elements that are not working for your ads. By the end of a few tests, you'll know exactly what's working and what's resonating with your audience, and what's not. This will definitely help you save time in the future by now using those elements which are proven failures again, but you are also a step closer to creating the perfect high-converting ad for your business.
2. Your results are not due to luck
Some people get lucky with their first advert. But they're few and far in between. If you depend on luck, you're not going to get very far. Advertising means you need to spend money to reach people. If you depend on luck, you're throwing money to the wind. With split testing, you can pinpoint exactly what made your ad successful. You can say with certainty that these elements are the reason for your ad's success, and you can use the same elements again in your future campaigns.
3. It's a worthy investment
With split testing, you get to spend money up front, but once you find a winning campaign, you can easily recover the cash you've paid for those failed adverts. You just need to have a detailed plan in mind and at least have an idea of the kinds of elements you'd want to test. There's an infinite number of elements and combinations for every advert, so you need to narrow down your choices from the get-go and not spend too much money. This is the smart way to do split tests, have a theory or objective in mind and set to prove that theory right (or wrong).
Your Bro
Jalal Zaitouni
For more actionable tips on how to Minimize Your Facebook Ads Costs, reach thousands of potential clients while spending pennies per lead and capture more leads for less bucks on Facebook ads, download my free guide here http://jalalzaitouni.com/FBAD-Free-Guide/ "7 Techniques To Minimize Your Facebook Ad Costs".
Smartphones are pushing laptops out of the way, and fast. 95% of people using mobile phones use Google for searches. Mobile phones have been the most popular devices for internet searches for the past 3 years. Taking these factors into account, Google is choosing to go mobile-first and we predict that the rest of the web will also follow suit.
What does this mean for businesses?
Invest in optimizing your website's mobile experience. Make your app user-friendly. 2018 will be all about anticipating what makes a consumer pick up his phone and perform a search. Brands need to be in the right place, at the right time, with the right information.
Get Personal
What do you think about pop-up ads and generic advertisements when you are online? That's exactly what your customers think of them too. Personalised, natural and organic advertising is the mantra. Avoid over-selling and boring clichés. Be genuine, human and interactive when trying to engage your customers.
Say "Hey Google"
The rise of voice searches, thanks to personal assistants such as Amazon Alexa and Google Home, are changing the face of keyword-based SEO. Long-tail keywords will become more relevant, relative to how queries are made verbally. Sounds simple? Imagine how many customers you will lose if you haven't thought of changing your content to cater to this change?
Be intelligent
Artificial intelligence (AI) is already being used to gather statistics and predict customer behavior. It is no surprise that 20% of AI technology is related to marketing. Have you ever seen ads for products that you have previously browsed, being showcased on other websites? Yes, that's AI at work. The voice searches mentioned in the above point also use AI.
We have just scratched the surface of the utility of AI in digital marketing. As machines learn to analyze behavior patterns and gauge content better, their effectiveness will increase exponentially.
Seeing is Believing
The use of visual media for digital marketing will become more significant than ever in 2018. Website visitors are four times more likely to watch a video than to read an article. Why do you think social media sites like Facebook have chosen to invest in live streaming? Getting on board with live videos could set your business apart from the rest. It's fast, it's easy and it works.
In order to keep from falling behind in the digital rat race, there are a few practices you must follow. Don't be afraid to dip your toes (and put your money) into different modes of digital marketing. Be excited as a digital marketer, to learn about new strategies that are being used to gain and retain customers. Be a trendsetter in the business world; nurture and create a brand that consumers love to be associated with, and you will soon be the talk of the town.
Want to digitally transform your business..? and get more business..?
Get your share of our web research work tailored to your business...
Join with me Robert M Jones through britlytech@gmail.com
For consultation visit http://www.britlytech.com
In today's modern world, it's difficult to be a successful freelance writer without a solid online presence. Sure, you may get one or two clients via in-person networking, but the vast majority of your work, as an online freelance writer, will come from the web, on places like your website, your social media platforms and even via Google search results.
So if you're just starting your freelancing journey, consider building your online presence as step #1. It will be the foundation for everything you do as a writer, and it will help you build the lucrative and successful career that you've been dreaming of. Don't know where to start?
Here are the four must-have essentials:
1. A Portfolio Site - Your portfolio site is the most important piece of the puzzle. It's where potential clients can go to learn about you and your skills and read samples of your writing. It's also what will show up in Google search results if you practice search engine optimization techniques.
2. A LinkedIn Page - LinkedIn is a great place to find new clients and new projects. Upload samples of your work, get recommendations from colleagues and past employers, and create a profile to show off to potential clients.
3. A Twitter Account - With Twitter, you can establish yourself as a true expert in your niche and as a writer. Use this platform to share news and industry insights, and promote your work (and your client's!) whenever possible. Optimize your profile with the right terms and hashtags, and you may even snag a few new projects.
4. Your Own Blog - Starting a blog can help your career in numerous ways. First, it can display a great snapshot of your skills. If you don't have many samples yet, a blog also offers potential clients a way to evaluate your talents and see what you can really do. And it can help you establish yourself as an expert in a specific niche or industry as well.
Be sure to tend to your blog and profiles regularly, update them with new skills and samples as you gain them, and use them to their fullest potential.
If you need advice on how to create a client-attracting online presence that will help you get more writing gigs and build your freelance writing career, then you should check out Maggie Linders' Freelance Profit Academy.
Maggie, a six-figure freelance writer, teaches writers exactly how to build full-fledged, successful freelance writing businesses while offering personal coaching and support as well as daily scam-free job opportunities.
The Fastest Way to Earn Your First $1,000 as a Freelance Writer - You know what feels great? Earning your first big chunk of cash as a professional freelance writer. It makes you feel like you made the right choice - like quitting your 9-to-5, branching out on your own and blazing your own path was the best thing you've ever done. But if you're just starting out, it can feel like that day is a long way away. If you're starting off with content mills and bidding sites, you may very well be working for pennies - and that can take a while to add up.
Fortunately, those aren't your only options. You can earn $1,000 as a freelance writer fast - long before your mortgage is due and the tax man comes calling.
Here's how to do it:
Find A Few Clients In Need - Scour your LinkedIn network and check out the websites of local businesses and companies. Is there any group with a less-than-stellar website? You could probably beef up their web content and make a big difference. Are any of your connections starting a new job? Find out if their company could use content help. Is someone in the market for employment? Offer to write copy for their personal portfolio site.
Request A "Per-Project" Rate - If you want to reach $1,000 fast, forget billing hourly. Instead, propose a flat, per-project rate for your clients. Factor in how much time the project will take you, as well as your experience and skills, and come up with a fee that's fair (but profitable!)
Exceed Your Deadlines - Sure, that new client might give you a month to complete their new website content, but do you really need that long? More importantly, do you want to wait that long for your payment? The quicker you get to work, the quicker you get paid!
Get Deposits And Ask For "Milestone" Payments - If you're working on a particularly large project, a great way to get your cash early is to ask for a deposit or collect milestone payments. With a deposit, you'll ask for a certain percentage of your total fee upfront. This is to reserve your time and protect you from getting stiffed. With milestone payments, you can have the client pay you for each chunk of content you turn in - maybe per webpage your write, per blog post or per eBook chapter.
Make Payment Easy - Finally, don't make payment a hassle for your clients. Get a PayPal and Venmo account, and ditch the old mailed, paper checks you're used to. Bill clients via email, and let them pay you instantly and seamlessly online. It's better for both you and them. Earning your first $1,000 can seem like an uphill battle but it doesn't have to be that way. If you want a proven, step-by-step system to earning your first $1,000 and more in a short period of time, check out Maggie Linder's Freelance Profit Academy. This program has become very popular among freelance writers and has produced hundreds of success stories. The Top 4 Places to Find Freelance Writing Jobs
You can find freelance writing jobs virtually anywhere - through old employers and colleagues, on Craigslist and bidding sites, and even on social media. Freelance writing opportunities are all around us. But as nice as it is to wade through the numerous opportunities, it can also make the process of landing new freelance gigs pretty time-consuming. Do you really have hours to scour the web, checking in on every possible job site, social platform and blog? Definitely not - at least not if you want to be profitable! Thankfully, you don't have to. Below are a few of the best possible spots for finding gigs - gigs that can be lucrative and interesting and get you on the fast track to earnings.
1 - Morning Coffee Newsletter
This handy newsletter found at Freelancewritingjobs sends daily job alerts straight to your inbox. It features 10 to 20 handpicked freelance writing jobs from across the Internet, each with a different client, pay and focus. Some come from Craigslist (which means you don't have to scour the dozens and dozens of city-based Craigslist ads for gigs!) and some come from other job sites across the web. The main point? The work is already done for you. Just sit back, check your email, and apply for anything that sounds like a good fit.
2 - Blogging Pro
The Blogging Pro job board is a great place to find high-paying, legitimate freelance writing gigs for one big reason: Clients have to pay to post a job on it. Sure, it's only $30, but when there are alternative sites that are absolutely FREE for posting, you know a client means business if they're willing to shell out cash for their post! You'll find everything from niche, industry-specific gigs to full-time remote opportunities for single clients. It's a must-see stop on your weekly job hunt.
3 - LinkedIn
LinkedIn can provide freelance writing job opportunities in two ways: 1 - Job postings on the site 2 - Easy and seamless networking. Though networking takes a little more work, you can often spot opportunities for gigs just by checking your feed daily. Did someone change jobs or get promoted? Reach out and see if they could use your services. Is someone launching a new website? Ask if they could use help with web content. You never know when a job is right around the corner.
4 - Freelance Profit Academy
Job scams are plenteous on the web, and unsuspecting freelance writers can get caught in their devious web easily. Thankfully, the Freelance Profit Academy houses a daily, scam-free job board that weeds out scams and supplies you with the highest-quality jobs sourced from around the web. Review each and every job to provide you with only the best ones.
Success Means Going From Failure To Failure Without The Loss Of Enthusiasm - http://easyinternetmoneyandjobs.com
If you are looking to kick start a content marketing campaign for your business, You need to find out exactly what drives engagement and online growth. Most of the content on the web is text-based, but to stand out in a fierce competition, visual content is absolutely key.
Visual marketing is gaining popularity because the human brain can consume and retain visual content easily. Technology is really helping us out in exploring how visuals can be used as an effective marketing tool. Ten years ago, it was not easy for a small business to launch a video marketing campaign. Now, even a small company can run a video marketing campaign on a tight budget. Here are some types of visual content that really works, if used properly:
Infographics
Infographic is an incredible type of content that really helps readers absorb complex information. To design effective infographics, it's important that the layout and design are as impactful as possible. A good combination of colors, fonts, and shapes can really create amazing infographics that not only captivate users but also improve marketing ROI. If you want to bring complex data or stats into life, learn how to make and use infographics.
Images
Images play a vital role in building an effective web presence. However, you must know few things before making images a part of your marketing campaigns. Always use high-quality images that represent your brand well. It is not hard to find free images on the web. However, the best approach is to use your own original images.
Video
Videos are great tools to present solutions to a number of common problems. Online users love to consume video content because it is easy to digest information in form of videos. A business should have a well-thought-out video marketing strategy to make the most out of its videos. You can use explainer videos, demonstrations, or customer testimonials based on your needs and the preferences of your audiences.
Presentations
Presentations were considered as a very formal, educational type of content. However, presentations allow you to present technical information in a very effective way. A business can share its presentations on platforms like Slideshare to get some SEO juice.
Visual content will gain even more popularity in the coming years. If your website or social media posts have nothing but text, you need to change your approach and make visual content an integral part of your marketing efforts. You can hire a professional online marketing agency to take care of your content marketing campaigns.
At Reach First, we work with clients across industries to design ROI-focused business websites that are developed with business goals in mind. Being a reputable, one-stop digital marketing agency in Canada, we provide brands with top-notch branding, web design, development, SEO, paid advertising, and social media marketing services. Feel free to discuss your design or redesign project with us.
If you've been following our blog lately, you'll notice that we've been talking a lot about social media and the need for a strategy. Yes, most definitely social media is also about sharing the content of others, and spontaneous posting, but an overall social media marketing strategy is essential.
One of the core concepts in any strategy is planning - and in this case, we're talking about planning your content, so you're never struggling to find a topic to write about, but you're also thinking through what makes sense for you.
Here are our top 10 tips for creating a content calendar for social media:
1.Start with a way to get organized, I personally like Excel for this. If you have a team and are collaborating on the content calendar, you may want to use Google sheets, so you can all see it in real time. You'll want 12 columns for the months, and then you can use the rows for the weeks of the month.
2.The easiest tip is to look at statutory holidays, and time themed blog posts. We strongly recommend that for holidays that are commemorative in nature, that your blog be a resource for giving back, for example prior to Thanksgiving you may want to post resources to give to those who are less fortunate, or volunteer opportunities.
3.Now its time to do a little research - what industry events are coming up that are relevant to your market. These could be conferences that you may or may not be attending, or big releases you are aware of. Mark these down on your calendar - ESPECIALLY if you're going to be there.
4.Schedule a blog before the conference talking about why its relevant, perhaps comparing it to years previous. If you're there, blog the week you're there about it, and of course schedule a wrap up blog to comment about what a success it was!
5.Do the same thing for any thought leaders in your industry - do they have events coming up (in-person or virtual). Dedicate a week to promote them!
For both 2 and 3 above, reach out to the organizers of the event and see when registration opens, ask them if they have content that you can share.
6.And while you're at it, offer them a guest blog spot!
7.Look at your own calendar, do you have a launch this year? You'll want to schedule blogs before your launch, during and after. Remember, you'll also want to blog about your planning, do a slow release (teasers) about the launch. This is your opportunity to build excitement!
8.Now look at your travel schedule - where are you going to be (personally or professionally). Blog about what you're going to be up to. Your followers may reach out when they know you'll be in the area to meet up in person.
9.Plan a regular feature, for example if you're a nutrition coach, start the month with a blog about meal planning for the month, and then for the last week of the month do a check in.
10.For each of the ideas noted above, you'll now want to build out how the message will be delivered across your different digital marketing platforms (LinkedIn, blog, Facebook, Instagram, etc.). How should your message differ depending on the medium its being posted to? How do they all connect back to a lead magnet to collect contact information?
With just these 10 tips, you should find your calendar filling up nicely! You can use current events or a literature review relevant to your industry to fill in the gaps.
You're done!
We'd love to see what you've come up with! Feel like sharing? Send it along, we'd be happy to offer a few more suggestions to fill in any gaps or answer any questions you may have.
Happy planning!
We help business owners find more time.
Discover how entrepreneurs just like you have freed themselves from the overwhelm of tech. Download our FREE report at https://pmawebservices.com/
Review the website for quality content. The information should be presented in simple, concise and practical language, with particular attention paid to good grammar and correct spelling. Ensure that the navigation is simple.
Your website branding, appearance and usability are a reflection of your business, so make sure to have good design and strong functionality.
SERVICE AND RESPONSE
It is good business to provide a way for customers to contact you, either by phone, email, or through a contact form. Have processes in place to respond to inquiries when customers contact you. Make sure that orders are filled properly and promptly, with the least possible inconvenience to the customer.
Here is a look at where website visitors come from and how to maximize each traffic channel:
Direct visitors - These are people who type in your domain name and go directly to your website. Three key tactics are regularly used to increase direct visitor traffic:
Memorable domain names - Choosing the right domain name to represent your business online can have a significant impact on visitor traffic. An existing business should generally try to use an established name as its domain name. For example, Joe's Beach Pails should obtain a domain name such as joesbeachpails.ca or joesbeachpails.com. By doing so, Joe is taking advantage of the branding that his company has achieved. People who are already familiar with the real world Joe's Beach Pails company will easily remember the domain name, which will make locating the website more intuitive.
Offline advertising and promotion - Business cards, postcards, traditional direct mail, newspaper ads, flyers, giveaways and brochures that feature a domain name are all excellent ways to promote a website. A good marketing campaign will use a combination of offline advertising techniques to direct a potential customer to your website where you can display more detailed sales information and encourage the visitor to make contact or to buy.
Viral marketing - The premise of viral marketing is that there is nothing quite as valuable as a friend's referral. On the Internet it is quick and easy to let someone know about a great website, company or product. Like a virus, a good idea can be spread at an incredible rate, passing from person to person and steadily increasing awareness of your website. By turning your own customers into sales agents, your business can implement viral marketing as an effective, inexpensive promotional tool.
Visitors who find you through search engines - Most people find websites through the help of a search engine or directory, so it is important that your website be properly listed and accessible to users.
Search engine services: Since listing a website can sometimes be a complicated process, you may find it easier to hire a business that specializes in search engine submission and website optimization. When you do, it is a good idea to check into the business' deliverables, follow-up services, customer service and track record.
Paid ads - All major search engines and directories offer a range of advertising options to suit every budget and every type of marketing campaign. Here's an overview of some of the options that are available:
Buying a higher ranking position - Search engines will provide your business with a higher ranking position if you buy a search term. For example, the term "fishing" may be bought by B's Fishing Store. When a visitor searches for the term "fishing", B's listing will appear at the top of the list, but will be identified as a paid listing.
Pay-per-click ads - Some search engines and websites offer an advertising option in which you are only charged for the actual number of clicks to your website. For example, when a visitor searches on the term "fishing", the ad and the link to B's Fishing Store website is displayed. If the visitor actually clicks on it, then B's Fishing Store will be billed.
Banner ads - Many sites offer banner advertising. You can negotiate various deals and models. Banner ads can be set to display based on the demographics or behavioural characteristics of the visitor (such as last few sites viewed) which are tracked through the visitor's browser cookies. Banner ads are often designed in multiple versions and then tested online to see which ones are most effective.
Linked visitors - By its nature the Internet connects people with other people and businesses, and encourages cross-linking and cross-integration. To drive more traffic to your website, it makes sense to have as many other websites as possible link back to yours. Many search engines also use the number and quality of links directing people back to your website when calculating the ranking position: the more quality links, the higher the position. Note, however, that paid links won't impact your ranking; only organic (free) ones will.
Depending on the type of website you have, you will have different linking strategies available to you. A website rich in content will be a more valued link than a business website that simply promotes its own product. There are various opportunities to explore.
Free links - Sources of potential free links include:
Clubs, organizations, and business affiliations to which you belong
Banner/display advertising - This is available on a vast range of websites from search engines to portals to industry-specific websites. When planning a banner advertising campaign, you need a significant budget in order to sustain the ad strategy. One benefit of banner advertising is that the creative aspect can be tested while the campaign is still running and extensive data can be collected to measure the success of the campaign. The results can be used to adjust the design or the placement of the ads throughout the campaign.
Improving ranking
Improving visibility is known as search engine optimization, and you can do this as you create your content.
While each search engine uses its own algorithm for ranking, they each examine headings and descriptions. It is therefore wise to focus your energy in these areas.
Tips to improve ranking
Use reader-friendly words over industry terms
Write descriptions that attract readers and that represent your website
Link to reputable, complementary businesses and have them link to your website
Incorporate keywords, but remember that keyword flooding can lower your ranking
Submit your website to topic-specific and audience-specific directories
Limit your use of images and graphs; consider supplementing with plain text links
Promote your website and give readers a reason to visit it
Once your website's ranking has improved, keep it that way by reviewing these steps on a regular basis and making changes to your site when needed.
Thank you for reading
Sylvain owner of Sylvainrichard.blogspot.com
Please visit my blog for more information about SEO, making money online, via blog or other program.
If you tweet regularly, use image and videos often, and socialize more than you sell, you can generate a lot of leads on Twitter. You should also use plenty of keywords and hashtags you want to be found for in your Twitter bio. You need to generate an engaging cover photo that includes a call to action, and you should be tweeting, retweeting and interacting with your followers and prospects daily.
Those tried-and-true but simple tactics work well to build an email list or prospect pool. When you want to harness the full lead-capture ability of Twitter, you need to use some proven advanced tactics. The following Twitter lead-generation tips and strategies are the ones the pros use every day to maximize their efforts on the world's second-largest social media site.
1 - Approach Lead-Generation Tweets Differently
If you are just tweeting for engagement, you can create some catchy text, a hashtag or two, an image, and you are ready to go. When you attempt to use tweets to create leads, you have to take a little different approach if you want your efforts to succeed.
Lead-gen tweets deliver the best results when they are simple and straightforward. Make them as short as possible, and don't worry about using all your allotted characters. The attention span of web surfers is short and is getting shorter all the time. When your message is to the point, and you have a clear call to action (CTA), like a link to your email opt-in page, you will get better performance than a long update that is ambiguous and unclear.
Use the link-shortening website bit.ly to make your actionable link as short as possible. If your clickable link is awkward and ugly, this can actually lower your click through rate. Don't include multiple mentions or links. Just 1 CTA, clear direction about what to do, a catchy image and a short message combine to make a high-performance lead-gen tweet.
2 - Try Twitter Cards
Twitter has a feature that is custom-made for generating leads. Twitter Lead Generation Cards work so well because they allow you to add people to your email list or prospect pool without them having to leave Twitter. People on social media sites are there to hang out and socialize. They don't always like the idea of being removed from their favorite social media hangout.
Twitter Cards, among other excellent features, have the ability to generate leads without your prospects feeling as if they are being routed through some sales funnel. As Twitter states:
- "With Twitter Cards, you can attach rich photos, videos, and media experience to Tweets that drive traffic to your website. Simply add a few lines of HTML to your web page, and users who Tweet links to your content will have a 'Card' added to the Tweet that's visible to all their followers."
This means a Twitter user, whether they are a follower of yours or not, can join your email newsletter, buy a product or service, download an application or perform some other actions without moving off their Twitter feed. This makes them feel comfortable, not like they are being sold to or manipulated.
The fewer steps a prospect must take for you to get them to take the required action, the higher your odds of making the conversion you seek. There are 8 different Twitter Cards, and each of them offers different lead-gen properties. Buffer has created a Twitter Card primer to help get you started.
3 - Twitter's Search Box Can Be Used To Generate Content Ideas
Twitter moves a mile a minute, especially when you have a large group of followers. The average tweet stays on-screen approximately 30 seconds, and if your followers are active, it may not even last that long. This means it is crucial to link your tweets to topics and subjects that are driving engagement right now.
You can use Twitter's search feature to discover what topics are currently red-hot. Then you simply come up with a clever way to attach your call to action, tweet topic or lead-generating link to subjects that are getting a lot of action. Take the following steps to come up with fresh ideas about what to tweet about, while also using trending topics to improve your click through rate and lead-gen success.
Go to Twitter Search
Across the bottom of the way, you will see several hashtags, words, and phrases listed under a section titled "Trends for You."
These are the trending topics which are lighting up the Twitterverse. Find one that relates to your industry or niche, or one of the red-hot topics that you can somehow relate to your message.
You can also search for an industry keyword, hashtag or phrase you are trying to be found for, and see what people are saying about it right now. You need to heed a word of warning here. Blindly attaching your tweet to an irrelevant topic, even though it is popular right now, can do more than good.
4 - Use Twitter Advanced Search
You just learned an advanced tactic for using Twitter's basic search feature to generate leads. Now you are going to step up your game, using a veteran tactic that harnesses even more power from Twitter search.
This an excellent targeting feature which allows you to see anyone that is currently on Twitter who matches a set of selection data you enter. A London-based company could immediately target other Twitter users in London, and you can also look for people who made specific statements or asked particular questions.
Head over to https://goo.gl/rblFK.
Enter your search term. For example, you can look for people who have searched for "I need a London, SEO specialist." You can then add date ranges to keep your data relevant and updated, and filter according to specific Twitter accounts. You can also limit your results to negative or positive input, retweets, questions and other information. Use this feature to find any and every tweet mentioning your username or the username of industry leaders in your field.
5 - Schedule and Automate Your Tweets
As a business owner, you have a lot to do. If you are a one man or one woman operation, like so many Internet entrepreneurs and coffee-table business owners, you may find it harder than most to create the free time needed for your Twitter lead-gen tasks. Unlike some other social media networks, Twitter requires that you continually post content, if your marketing efforts are going to pay off. You will find that 5 to 10 tweets each day, spread out over an 8 to 12-hour time-frame, will provide the biggest bang for your lead-gen buck.
Beginners to Twitter often find this daunting.
One way to ensure you are regularly and consistently posting content is to do so on your smart phone. It only takes a few seconds to retweet the content of others, mention a particular user, or create and publish a brand-new tweet. However, even if you are pretty quick at tweeting and interacting with others on Twitter, your time investment can still add up.
That's why you should consider using the following Twitter automation tools to schedule your tweeting and lead-generation efforts for you. They allow you to schedule new updates and republish your most popular content for dates and times in the future. This means a once a week you could spend an hour or so creating and scheduling your Twitter content delivery, and then the following software suites and applications take care of the process for you on autopilot.
CoSchedule - This marketing calendar does more than just allow you to schedule your updates on Twitter and other social media sites. Their editorial calendar gives you the ability to plan your social updates for immediate delivery or schedule them for later. Also, you can publish at those times which have proven to provide maximum interaction, and you can upload large amounts of updates and previous tweets to be republished on a regular schedule.
Buffer - This is one of the most popular social media management applications. You can handle your Facebook, Google+, Instagram, Pinterest, LinkedIn and Twitter accounts from one dashboard. With this app, it is easy to plan the delivery of your updates for a later time, including videos and images.
Social Oomph - Put simply, this is an effective social media scheduling tool. It works with Twitter and other popular social media networks, allowing you to monitor and track mentions, retweets, keywords, hashtags and other data. It has a built-in linkshortener, so you have more room in your tweet for your message, rather than a link.
PostPlanner - You can tell from the name exactly what this application does. Instead of just planning and scheduling your content for you, which is evident from the name, you can additionally use this app to find out what keywords and hashtags are generating the most interest. One of many nice features is that PostPlanner knows the best time to post, and it will automatically share and retweet great content.
Author: Syed Mubashir For more information like this, visit: http://www.c99.mn/
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1.) It aids marketers make more money, generate more sales & pull in unexpected customers
• This one sentence sums it up for me as if a marketing strategy does not help you make profit; Small businesses depend on large sales, and content Marketing.
2.) It helps you build valuable relationships and it is cheaper than other forms of marketing
• It helps marketers create valuable relationships with their audiences and make sales.
• It can help build deals and relationship to boost sales by meeting prospects wherever they are at in the purchasing process and cajoling them forward by giving the knowledge they need to make their next stride. If you do this in a right way, you can convert them to walk them down on your path and increase ROI.
3.) It enhances your Brand Image and helps you make a Personal Connection
• Businesses of various kinds can enhance their brand image by creating different types of brandings and sharing quality content. Subsequently, building up a content marketing plan can be a power-full game changer for your business' online growth.
• It is very powerful in establishing a personal relationship with users. Content that has your own personal touch helps you have chance to increase followers in the marketplace. By exposure of high-quality content consistently, you can develop the trust of your audience that will help you establish your name as a brand and nowadays people only like brands. It will help you to enhance your Digital Marketing Company brand image as well.
4.) It enhances Customer Engagement & helps you beat your Competitors
• Content marketing lets marketers see execution through live on Facebook platform it will increase more traffic on your page and chance to make better relationship with users. This is the very personalized tool nowadays to make content effective. It is so, because your audiences love it; it is low cost-effective; it engages your customers, produces more popularity and helps you beat your competitors in a sustainable way.
• Value of content marketing is as if you have two platforms with similar Performa will prefer engaging with the one that includes content in their online marketing strategy like Facebook, LinkedIn and Google+. This sustainable effort will makes your company unique, which helps you enjoy superiority in your industry in more powerful manner.
5.) Content marketing can work with any Industry, can let Non-Profits make Profits & can Attract People with Real Interest in Your Brand
• The power of content marketing in 2017 is people will follow anything that they don't know and it will be knowledgeable. It will be time consuming people will connect through the world with the help of content and internet.
• It is very important that you build strong relationship and well-targeted and customized content marketing strategy with the help of digital marketing company.
6.) It is very powerful in Improving your Customer Experience & growing Long-term Audiences
• Importance of Content Marketing includes in its ability of improving customer experiences and ensuring long-term facilities of audiences. Great content material gives brands something highlighted to talk about with their clients beyond complaints and difficulties, compliments, or inquiries. Each interaction you have with a prospect or customer can give you knowledge and increase the inquiries/issues they have.
• Through content marketing, you can answer those questions clearly and early in the process that helps you reduce the amount of complaints and confusions. Each part of content offers a great opportunity to hook new personalities and grow your fan base. As such gathering of audiences grows; you will have a much greater base of individuals willing to share your content that is the huge advantage of digital content marketing.
• Rather than beginning without any preparation as in traditional marketing, you can establish on your own success through content marketing with the way you want to. You can use follow up strategies with the help of digital marketing or email nurturing and social media marketing that help you enjoy steady gains in your users.
7.) It can help marketers increase Email Response Rates & encourage Virality
• Content Marketing company importance includes its ability to increase email response rates and encourage Virality of internet population marketing campaigns. The email trafficking will increase rates it can be effectively increased by keeping professional communication intact through efficient content marketing by understanding site's audience and channelizing custom-fit campaigns.
• All the interactions that you have with a prospect or customer through Facebook, LinkedIn and Google. Whether in person, in phone call, in email, or through other traditional marketing methods, you have to be focused on giving value and truthful substance.
• For effective It, you need to create something that is highly interesting and entertaining like an interesting post on Facebook, Twitter and Google. Then you are ready to see special kind of Virality for your brand that no other marketing channel can provide.
This article has been written by Amit Kumar. This firm is the topmost SEO Company in Delhi helping firms to rank high. Choose this Digital marketing company in Delhi to boost your sales.
As with virtually any business that a lot of people desire to enter in, this well regarded type of Online income from home or anywhere with an internet connection for that matter, has sufficient people entering the market that you can expect many competitors.
Success is determined by how fast you'll be able to leap the various knowledge barriers to be able to access the unlimited earning potential available through the internet.
Sad to say, getting over those barriers could (if you're certainly not careful) significantly slow up the "automated" aspect associated with building an Online Income from home. Surely in the beginning, building your Online Income from home will make for long days (sometimes a lot longer) days compared to standard 8 hour working days.
As soon as you start to realise your online income, chances are you'll still will need to evaluate factors as well as dedicate an hour here or there to maintain your income and keep it operating smoothly and enhance it to keep it making an online income for you.
The actual way of thinking associated with a person who succeeds in building a significant online income from home isn't "get it completed, then relax". You need to think of your online income as an investment.
In the beginning building a substantial online income from home usually begins with a significant investment, for those in the property business it a monetary investment. If you wish to make a large online income from home, dependent on your goals you'll certainly need to invest! In pushing through those barriers and building your online income, you will undoubtedly invest a lot of time.
The task of generating online income from home consists of 3 main choices:
-- Your business plan.
-- Your area of interest.
-- Your target market.
Knowing these 3 things, you can begin to put into action your business idea, test it and modify it until you possess the type of online income you want.
For all and the many articles, e-books and guru's on the web, the method to generating any sort of online income is usually fairly easy and remarkably simple.
1 -- Become an Affiliate!
Becoming an affiliate On the internet you can make you online income from home by prompting and advertising other peoples products and or services. This is by far the top acknowledged strategy to generate a big source of your online income from the internet.
To start with find an affiliate web site such as;
Click Bank
Payment Junction
Above are two of the most popular well known affiliate programs, but there are many, Do your research!
Once you have found your affiliate program(s).
Find a few products and or services preferably in a group that you know a bit about or you have done extensive research on. Preferably a product/service that provides or offers a subscription making it easier for you to generate a consistent online income from home.
Once you have chosen the products and services you wish to promote, the most profitable way of doing this is having your own website or blog.
Ensure the commission per sale is decent, do some keyword research to make sure there is a demand for the product/service. Immediately after understanding precisely what keywords and phrases people are using that relate to your offer, select a few of the keywords you researched that have low to medium competition. Then start to write articles and useful info surrounding the product/service you are promoting. SEO optimize your blog or website using the keywords you have researched to improve the blog, start posting your articles/reports around the internet. Once the targeted traffic quantities begin rising, utilize a number of adverts relating to the product/service you are promoting. after reading your articles/reviews people click the related adverts, and Bazinga! you just received your first pay check.
Now repeat the above and duplicate your success! before you know it you have 10 or maybe something like 20 information sites, or perhaps 100s if you wish to make a considerable online income from home.
2 -- Build a email list!
Building a list of potential buyer's to market your products to is another way to earn a considerable online income from home just by finding products to promote and sending the info to your list, when anyone on your list opens the email and buys the product or visits the site your promoting, you get paid. Knowing what type of market place you want to catch the attention of, assemble a totally free product or even just a relevant useful report people can download for free when they signup to your email list. Now just drive targeted traffic to a "landing page" that requires this visitors' email. You can also install plug-ins presently known as squeeze pages that pop up with an e-mail join box, when people check out your current page. This is a great way to build up a targeted client list to promote future products and offers to.
Make use of a great auto-responder such as aWeber (Paid for) or GetResponse (Free) to be able to email your current clients the link to be able to download the product or service or maybe high quality info you have to offer, as well as follow-up with a series of (automatically sent) e-mail. By offering top products and services and quality free info and advice over weeks and months, You can build some rapport with your subscribers and then sell them on numerous products or affiliate offers. Make sure you break it up though, it is advisable to offer something of value and free just about every 3-4 mail outs or so.
Imagine you build a list of 500 subscribers, offer them a product via a link in their email, and every person you refer that buys the product earns you £20 and only half your list (250) click through and buy the product you just made £5000 sending an email, and you can do this 1-2 a week! hell you could do this everyday but I advise against it remember nobody likes spam! I suggest 1-2 regular emails per week with occasional time based offers in between.
This is a fantastic method to put into action along side your affiliate plans and take you online income from home to the next level! Now imagine those earnings based on a list of 10,000+ subscribers! = Profit!!!
3 -- Sell products directly online
As we move further and further into the digital age, customers are buying more and more goods on the internet at a substantial pace. Because of this there are a lot of customers looking for just what YOU can supply them with.
Checkout these online store providers
Shopify.com (Paid)
FreeWebstore (Free/Paid upgrades)
and of course eBay (Various Fees)
They can supply you with all the tools, services and support you need to start generating your online income. You can source wholesalers and manufactures for the product you need directly on the internet BUT do your research first, and make sure you are dealing with reputable, reliable and responsive company before placing any big orders. If you are unsure of the company try a few small orders first to test their service once you are happy with the companies service and product quality go ahead and make a bulk order.
Numerous people have verified that Shopify.com is a wonderful platform to promote goods on the web. Open up a digital shop and promote it. People buy your products. The product or service is sent to them, while you kick back and think about how to spend your new found online income as it rolls in.
In the event Shopify is just not your current cup of tea, then you can try out eBay. As the saying goes, "One man's trash is usually an another man's treasure", and so have a look through your current cabinets as well as outdoor storage sheds don't forget the attic! and market off some of your current unwanted excess gifts.
Some people love to travel and find bargains and if your one of those people you can make a lot of money on eBay by finding and visiting garage sales, car boots even charity shops for well under priced products you can instantly turnaround and sell for a profit on eBay, I know several people who do this that come to mind, going out buying stuff, tidying it up and selling it online from home. Another is my auntie who I love dearly but she is a real horder, who sells occasionally just to fund her holidays.
4 -- Sell your own individual info product
Earn Online Income from home by selling your own product. Passionate about a specific subject or topic? Write an e-book, publish it and sell it online. Your information product may also come in the form of a DVD, software package, audio guide or maybe online video.
Selling your own information product unlike other peoples products, allows you to control a large percent of the earnings. You have greater flexibility with upsells as well as landing pages compared with selling other peoples products, this is a very lucrative business route to follow and depending on your product and marketing methods can generate a ridiculous online income from home at an alarming rate.
If promoted and produced successfully this can easily become #1 when it comes to online incomes from home, especially when you merge this with #2 and use your product to build and promote your list.
That Concludes my top four online income methods from home, I started with #1 I chose to promote a company called SFI as it was free and offered a multitude of different training marketing methods and support, but it wasn't until I branched out into methods #2 #3 and #4, that I really had the online income from home I wanted, these days I rarely work from home. With my new found income I suddenly found my friends an family pool increased accordingly too. So I maintain my online income from anywhere I can jump on Wi-Fi connection with my laptop or smartphone.
We all learn things at our own pace and style usually, inside the very first couple of months you will be generating around £10 - £20 daily (That a tank of gas, internet or phone bill covered at least), If you continue to duplicate these business models as well as create completely new content material for each of your niche's, your currently targeted traffic can only grow and grow therefore so will your online income from home, there is no reason at all why you couldn't be earning £100 a day online, that's the latest pair of shoes, clothes, gadgets on a daily basis or perhaps a weekend away with your partner, family and friends.
Wishing you the best of success on the internet and life in general!
Regards,
Markus EA
No matter which of the four methods you start with, all involve bringing traffic to your site. Research with detail the method you want to use to build your online income from home to see if it is right for you, Or partner with a company that has been going for over 16 years and never fails to get your commissions to you on time, with step by step training, live support and active community of new and old members alike with a Proven Home Business [http://www.homebusiness-income.com] and join me at Strong Future International, success is better when shared!
Article Written and published by Markus Cassell (Markus EA) on 28/07/2014
A website content strategy is a plan of how you are going to use content material to develop and market your online business. Content isn't just limited to written text. It can involve videos, polls, graphics, images and many other things which make your website more interesting for your readers.
There are two fundamental components of a website content strategy:
The content material you actually publish onto your website. This includes, how frequently you publish, what you write about, how far in advance you plan and produce the content, etc.
The content you use to promote and market your website, such as social media posts and emails to your subscriber list.
Why Is A Content Strategy Important?
Having a strategy means you can plan ahead. Instead of simply publishing a new post on any random subject, you can plan subjects strategically based on special offers, the time of the year etc. Planning ahead also helps you post on a regular, steady schedule. This is important for keeping readers interested and the search engines happy, as they like new content.
Creating An Online Content Strategy
Regardless of how valuable your content is, if you publish a huge chunk of text that looks boring, you won't get many readers. The eye isn't drawn to large sections of text. This is why it's so important to have different types of content on your website when promoting your online business.
Video
Videos are one of the top ways to bring in more traffic and keep people on your website for longer. There are numerous ways to make videos and it doesn't mean you have to stand in front of a camera. You can create videos using just text, images and a voice-over.
Interactive Content
Polls and surveys are a great form of interactive content. People enjoy interacting online. It makes it more interesting for them and encourages them to stay on your website for longer. This drives up your income and boosts the reputation of your business, thus causing it to rank higher in the search engines.
Social Media
Having a live feed of opinions people are making about your content can encourage people to visit your website. Posting testimonials that people have given about your business will also make good quality content that people will want to read. You could even invite some of your regular readers to be interviewed for your next blog post.
No matter how much you enjoy being an online entrepreneur, some days you stare at a blank screen and struggle for content creation ideas. To discover the best practices used by the most successful bloggers and online entrepreneurs, download my Free Checklist, Creating A Content Management Strategy at https://jonallo.com/contentplan
Content marketing is about creating engaging, useful and value-adding content to the readers, often forming the foundation for a strong digital marketing project.
Content is increasingly important as Google and other search engines are placing heavy greater emphasis on value-adding their users, as well as on-site user experience. These are easily traceable and measurable from Google's range of software, from Google Analytics to Google webmaster tool.
We have talked about how having a good Search Engine Optimisation (SEO) can help you in your digital marketing campaign, as well as go through the step-by-step process on how to improve SEO. We have also talked about local SEO, where a new local website can have advantage over matured sites with thousands of ads dollars to rank well on Google.
How does Content Marketing fit in Digital Marketing?
Content marketing is used to sustain the readers' attention through many different ways.
One easy use could be to improve the number of page views per visitor in Google. Another could be to increase the average time your visitors stay on site. Another one could be to decrease the bounce rates.
Content marketing is not only done on your website - it could be used with email marketing, social media marketing, advertising, press releases and many more other channels.
Content marketing Agencies is future foundation of all of your online marketing strategies.
What do you need to create a good content?
Through many projects and experimentations, we found that a good content should aim to achieve the following pointers:
The content needs to be engaging
The article has to be credible
The content should be authoritative
The content should be educational and teaches something to the readers
Engaging
First of all a genuine successful content marketing is one that disarms readers of their first encounter and engaged the readers on a one-to-one basis.
Good content should directly be relevant to your targeted consumers.
One way is to write in a conversional form as readers prefer to read an article that address directly to them.
Credible
Content must be credible as it directly addresses the company's image.
Effectively using this strategy helps a company become a trusted and reliable source for the readers and potential clients.
Authoritative
Showing more authoritative as compared to other competitors in the same field or specialisation will give your business an edge over them. There will be more trust build between you and your potential consumers naturally.
Educational
The main focus of marketing content is to build the company's branding, not to advertise your products.
Ultimately, a good content is to provide values and educational purposes - a new perspective, insightful information.
When we talk about educational content, it should be content that will value-add the readers' lives, be it helping them know more about how your products can ease the problems they face in their lives or just purely information that can benefit them.
Don't forget to make your content share-worthy to their family and friends.
How to create engaging content for my content marketing strategy?
How do we start? Here is an easy template which you can immediately use for your own content marketing strategy:
First we can identify keywords with potential to let us reach out to our potential clients and readers
We can also write content about solving a problem that your potential customers and readers face
Lastly, we can talk about current event and news
What are the various resources we can tap on to create engaging content?
Google Trends
One of the way is Google trends, which we can start as a research tool. You can find out what keywords are in your niche right now and what keywords are on the rise.
(Pictures on usage)
Trends.Google.com
Competitors' Sites
Look at articles and content with the most:
Views
Comments
Social shares
Niche Forums
This is about researching on forums in your niche and finding out what are the most popular topics within your niche. Question and answer sites are a good start, but generally you want to target forums where your potential clients are using.
Our Content Marketing Companies can easily explain to create content based on these topics and share them on forums, make them as valuable and informational as possible so it can benefit readers the most.
Xhin Wang working as a content writer and content marketing expert in The Leading Solution; Leading Solution was created to remove your pain from marketing. They integrate powerful, proven marketing strategies specifically tailored to your company. The main reason why many businesses falter and fail is due to the lack of marketing, branding, and differentiation - and Leading Solution solves these problems. We work tirelessly to provide the highest quality marketing strategies for your company.
Are you 50 and trying to start a new career so you can have more financial freedom? Is it time in your life to be able to be your own boss and make your own business decisions? This may be the perfect time to start an online work-at-home business. I spent over 40 years getting up bright and early in the morning and traveling to work 5 sometimes 7 days a week. Since I retired I've been working from home and I love it!
There are five satisfaction factors that I feel you should look at before you begin any work-at-home business venture. These factors can increase your satisfaction of working online at home.
1. Rhythm - Are you a morning person or do you get more energetic in the afternoons? Some of us are total night owls, it's quiet and there are no distractions. I myself after all of the years of getting up early am now sometimes working until 5am because it's just become a productive time for me. So plan your work schedule so that you can work when you are most likely to be at your best.
2. Flexibility - Think before making decisions and without having to wait for the red tape machine to approve them. Be on top of the ball rather than behind it. You will learn to think ahead as this is so important and can earn you, or cost you, a lot of money. You need to be flexible and be able to change course from time to time. If somethings not working for you consider your options and always be patient and ready to consider making a change.
3. Authenticity - Set your own goals and be authentic in creating them. Don't use someone else's "been done" ideas and understand clearly why you decided on them. Authentic goals are ones you can really own yourself and be proud of. When you are happy, your business will benefit.
4. Strengths - Do you know what your strengths are? If not, there is a self-assessment exercise out there that can help you identify what your strengths are. Martin E.P. Seligman, Ph.D., a pioneer in the field of positive psychology, offers a self-assessment exercise to determine your personal strengths from a list of 24 personality traits. You can find the VIA Signature Strengths Questionnaire online at his website, authentichappiness.org. Plan to utilize the strengths you have in your business.
5. Purpose - When creating a mission for your business, embrace the greater purpose in yourself. In considering online work or at-home work, take the time to understand your passion and how you can tie it to a purpose. If you are passionate about the ways in which your business can impact the general public, you will have something you can do for a long time.
One of the advantages of working from home is, well, being home. It's so convenient, yet it also means that you don't cross paths with too many other people during the day. You should consider your network and associations with other people. We do need a certain amount of face to face interaction and not just live inside the computer. Your network is the life's blood of your business. Connect with others, learn and share with them. Your network can create a steady stream of prospects for your at-home business.
Virtual networking is a great way to increase your network and thus, your business prospects. Social media offers many ways to gain traffic to your site. There are thousands of social sites on the web. But most experts advise to limit yourself to three at most, so make it Facebook, Twitter, and LinkedIn.
Facebook - Create a fan page on Facebook then join groups that have a similar mindset as you. If you are trying to gain affiliates for a program you have started or even subscribers to a newsletter, join the groups that are working from home, earning money at home, home based businesses, etc. Be sure when you join them that they have a large membership (10,000 or more). You can then share your ads, posts, etc. with a large number of people and get some hits on your page and website.
Twitter - Twitter is a social networking and micro-blogging service that keeps people connected from their computer or phone. Twitter seems counter-intuitive. How can you network using only 140 characters at a time? One tax preparer added Twitter to his daily tasks and started tweeting about tax issues about once a day. He gained 7000 followers that were interested in his tax postings.
LinkedIn - Over 55 million professionals use LinkedIn.com, often for job hunting. It's also a useful networking platform for home-based business owners. You use this platform to position yourself as an expert in your field. Ask and answer questions, post events, and it will help you become the authority on your subject or niche.
Starting a conversation on a social media platform is somewhat different from starting one in person. You must have engaging content to create a loyal following. Get people interested in what you have to offer and be sure that it is useful to the reader.
Evaluate your business idea. Don't fall so in love with your idea that you skip necessary steps to validate your idea. Do testing on your topic and see if you can generate interest in that topic. A-B email tests are a great way to accomplish this goal. Test two different emails with different ideas and see which generates the most clicks, etc.
There are still many companies that age discriminate even though it's against the law. Sell your age as an advantage. After all, you have experience, are loyal, responsible, and a hard worker. You still have traits that any employer would value - just sell them on you!
Working online and at home can be a very good way to continue to work even though you don't want the downfalls of corporate America. Many older Americans are just tired of the rat race and the long, tiring commute. If all of this is what you are trying to avoid, then a home-based business that you can work online may be just what the doctor ordered.
Working at home allows you the flexibility to work when you feel like it and not when you don't. So, if your health or stamina is a consideration, working at home can be a Godsend for you. Being able to sit in a chair or lay on your bed to do work, not to mention dressing any way you want and if you want, can alleviate health constraints for many workers that are not able to do the commute thing anymore.
You should choose when to work, how to work, and even what your business niche is before you get going on the project of your dreams. Choose what to wear, how to wear it, and if you wear it at all. Working at home is fast becoming a leader in the over 50 age group's career choice and may soon be the main way to be gainfully employed over 50.
Did you know that you can quickly and easily learn how to make your own professional looking websites and set up your own online business? You can have your own platform to start and run your business whether it be marketing sales or if you want to reach the world with your message or cause.
Changing careers in your 40s can be scary; you have already put a number of years into the corporate world. However, if you decide that you are ready to make a change, you should not be afraid. You are far from alone in your desire to move to the virtual employment world. There are many options to choose from that put you in control of how you spend your work day.
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Here are our top 10 tips to optimize the on page SEO of your Website
1. Create high-quality content
What is important in optimizing and improving the on-page SEO of the blog is to produce the best possible content. Quality content that interests your audience. Content that solves the nagging problems of your audience while offering them what they are in search of.
2. Optimize titles
The headline may be the initial thing your readers see therefore it must seduce them. It's also the section that is first Google takes into account to rank a typical page. To enhance the on page SEO of your website, you need creative titles but in addition optimized and also the main keyword has to arise in the titles.
Use the 70 characters Google displays in search results and make use of the main keyword. The greater at the beginning of the title the greater.
3. Optimize URLs
Although some CMS like WordPress or Blogger create URLS automatically, if you want to enhance the SEO that is on-page of website, always personalize them. The URL of one's blog post has got to be short but abundant with content and relevant. Eliminate empty spaces by using hyphens between words.
4. Create links that are internal
Each time you write an article that is new the blog, create links in content that result in other articles on your blog as long as they truly are related, needless to say. Why?
1. You give Google ways to navigate your website and may rank it better because the links assist to transfer authority from 1 page to some other and reinforce the thematic relevance.
2. You give your readers valuable information as you enrich your content with other useful information. Have a look at point 6 and you'll see what we're talking about.
5. Connect to external pages
Linking external websites offers great value to your visitor as it gives them more info by what you're talking about, of course, you really need to link to pages related to your content within the anchor text.
6. Optimize your images
Optimise the weight and size of the images before uploading them to the article.
Add the "alt" tag to any or all images, using the main keyword.
Fill out the "Title" label descriptively and making use of the keyword that is main.
Add a description towards the image.
Use an image compressing plugin like Smushit for WordPress.
7. Publish regularly
Google likes websites that are updated often. So create an editorial calendar and follow it. You don't need to post every day but do it more often than once a month. And stay regular. On the same day and at the same time if you decide to publish once a week, always do it. Your readers will appreciate it.
8. Optimize content
The body of this article is where you need to work the hardest as it's exactly what your visitors will read. We now have said it before but we repeat: the content is offering great value to your audience and get of great quality. Focus on solving problems for the readers and provide them what they are looking for.
Having said that, to boost the on-page SEO of your website, your primary keyword needs to can be found in your body but additionally variant words associated with the keyword that is main other related keywords and synonyms. Why?
Because Google doesn't rank a page using only a keyword that is single it analyses most of the content (on-page SEO ) and external factors (off page SEO) to see in the event that content is applicable.
9. Optimize meta descriptions
The description that is meta of page or blog is exactly what appears when you look at the search engine results underneath the title and URL.
Aside from being among the factors that Google uses to rank a web site, it's one of the best methods to invite visitors to click on your own article and not another.
The meta description should be seductive and suggestive for a person to click on your post.
10. Optimize the loading speed
Another very factor that is important enhance the on-page SEO of one's website is the loading time. The reduced it is, the better, because Google likes pages that load fast. You'll want to ensure that it stays under 0.5 seconds. The person who clicked on your link might get bored and click the back button in addition, if it takes ages to load. You can check your page speed utilizing the page speed insights tool.
You think there are other approaches to improve the on-page SEO of your blog? Is it possible to inform us your secrets? Leave comment below and discuss everything you do in order to optimize your site.
