5 SEO Ranking Factors

Your search engine ranking is affected by hundreds of different things, but relevancy is the most important.

Being more relevant to a search means your page will rank higher, it seems obvious that it doesn't help. Instead you should focus on the top 5 search ranking factors.

1. Article title/keywords

2. Word count

3. Internal links

4. Reading length

5. Bounce rate

There are two categories of SEO ranking factors: user behaviour and article content.

It's easy to focus on the second and often people ignore the first, dismissing it as being out of control.

Writing engaging content will keep readers sticking around longer, boosting your search rank. But that takes practice and data on your readers. Instead, focus on the article content. By using the top 5 ranking factors you can start to make the Google algorithm work for you.

1 Using keywords and titles to rank higher on Google

Think of keywords as what you'd type into Google, though remember they won't be one word, but phrases.

Once you have found your topic, research how people search for that in Google. Use these phrases in your title, making sure it's grammatical and interesting. You'll see this strategy in post titles around the web.

2. How long should your blog posts be?

Longer is better. A 2,000-word article will rank higher than a 500-word article. But the doesn't mean you should bloat out your post with fluff.

A basic structure that will help add length to your post without being fluffy is:

1. Fulfil the promise of the article right at the beginning

2. Explain what led you to the answer

3. Expand on the answer; give details

4. Justify your answer

5. Answer any follow up questions people might have

Not only will this make your article longer, it will be better and more informative.

3. Use internal links

Link between different posts on your blog. If you touch on something you've previously written about link your readers to that page.

Identify your favourite or best posts. Link to them constantly. This tells Google to pay attention to these more.

4. Reading duration is important

The previous ranking factors were under your control. Not so for this one.

If people stay on your post longer it says to Google this is a good answer to their search.

When you post an article, monitor the traffic and see if the reading duration makes sense for the post length. Edit it if it doesn't.

5. Bounce rates

Bounce rate measures how many people left your site without going to a new page on it. If reading length shows how interesting one post is, bounce rate measures it for your site.

High bounce rates might be down to posts not delivering on their promise or no other relevant posts on your site.

Fix the keywords and title if you've got a high bounce rate because of the first. For the second, see what related topics are being searched for and write a post. Like with reading length, measure bounce rate and tinker.

6. Loading speed

How fast your site loads is an important search rank factor. Use this tool to measure loading speed and identify issues to fix.

How long does it take?

Getting to the first page of Google doesn't happen overnight. You'll have to be consistent and patient but follow these steps and within six months and dozens of posts you should be flying high.

How to get more traffic and turn that traffic into money: https://fromclicktosale.com/blog

Article Source: https://EzineArticles.com/expert/James_R._Pierce/1235372
Article Source: http://EzineArticles.com/10167943

5 SEO Ranking Factors(2019)

Your search engine ranking is affected by hundreds of different things, but relevancy is the most important.

Being more relevant to a search means your page will rank higher, it seems obvious that it doesn't help. Instead you should focus on the top 5 search ranking factors.

1. Article title/keywords

2. Word count

3. Internal links

4. Reading length

5. Bounce rate

There are two categories of SEO ranking factors: user behaviour and article content.

It's easy to focus on the second and often people ignore the first, dismissing it as being out of control.

Writing engaging content will keep readers sticking around longer, boosting your search rank. But that takes practice and data on your readers. Instead, focus on the article content. By using the top 5 ranking factors you can start to make the Google algorithm work for you.

1 Using keywords and titles to rank higher on Google

Think of keywords as what you'd type into Google, though remember they won't be one word, but phrases.

Once you have found your topic, research how people search for that in Google. Use these phrases in your title, making sure it's grammatical and interesting. You'll see this strategy in post titles around the web.

2. How long should your blog posts be?

Longer is better. A 2,000-word article will rank higher than a 500-word article. But the doesn't mean you should bloat out your post with fluff.

A basic structure that will help add length to your post without being fluffy is:

1. Fulfil the promise of the article right at the beginning

2. Explain what led you to the answer

3. Expand on the answer; give details

4. Justify your answer

5. Answer any follow up questions people might have

Not only will this make your article longer, it will be better and more informative.

3. Use internal links

Link between different posts on your blog. If you touch on something you've previously written about link your readers to that page.

Identify your favourite or best posts. Link to them constantly. This tells Google to pay attention to these more.

4. Reading duration is important

The previous ranking factors were under your control. Not so for this one.

If people stay on your post longer it says to Google this is a good answer to their search.

When you post an article, monitor the traffic and see if the reading duration makes sense for the post length. Edit it if it doesn't.

5. Bounce rates

Bounce rate measures how many people left your site without going to a new page on it. If reading length shows how interesting one post is, bounce rate measures it for your site.

High bounce rates might be down to posts not delivering on their promise or no other relevant posts on your site.

Fix the keywords and title if you've got a high bounce rate because of the first. For the second, see what related topics are being searched for and write a post. Like with reading length, measure bounce rate and tinker.

6. Loading speed

How fast your site loads is an important search rank factor. Use this tool to measure loading speed and identify issues to fix.

How long does it take?

Getting to the first page of Google doesn't happen overnight. You'll have to be consistent and patient but follow these steps and within six months and dozens of posts you should be flying high.

How to get more traffic and turn that traffic into money: https://fromclicktosale.com/blog

Article Source: https://EzineArticles.com/expert/James_R._Pierce/1235372
Article Source: http://EzineArticles.com/10167943

How To Increase Organic Traffic On Your Website In 2019

One of the more commonly asked questions with the aid of internet entrepreneurs, website house owners and bloggers alike is tips on how to get internet visitors to their web pages and blogs. Understandably so, being that getting extra internet site visitors to their web sites gives them a so much bigger opportunity to get their messages, products, presents and offerings obvious, evaluated, and bought by means of folks from all over the place the sector.

Yeah that's a just right intent to need to be able to drive a continuous drift of free special traffic to your websites. One of the basic and foremost methods used to do this is SEO. One of the vital problems with this method is with no trouble that many people do not appreciate how to apply it to their web pages or pages. This article will give you some insight concerning methods to began with the aid of discussing one of the crucial basic SEO strategies for getting traffic.

To get web traffic utilizing SEO it's very fundamental in your internet site to get a top role within the search engine rankings on your chosen key words and search phrases. So when reckoning on search engine optimization for site visitors iteration you have to advance a website that's mighty at meeting the net searcher's requirements which factors the quite a lot of search engines like Google to wish to steer extended site visitors to your web site. Your task, because the web page owner or clothier shall be to construct a website which shows the major search engines that your website has worth to those browsing for that targeted search term.

For this reason, you boost the amount of folks touring your website as good as beef up your business's being positive on the net. That is one general key to the best way to get internet site visitors with search engine optimization.

You are going to have to make sure that your internet site makes use of key terms thoroughly and has a high great layout and design; You should now not over use your key words. It is far more predominant to provide excessive first-class content material that is imperative to the hunt phrases and priceless to the visitors. These days the major search engines use exact algorithms that can opt for up on the great and relevancy of the internet sites content after which index them hence.

So under no circumstances stuff key words, it is extremely encouraged just to supply nice content material. What issues the most is how user-friendly and functional your internet site will likely be, so concentrate less on a variety of keyword phrases and more on central and priceless content material of worth.

You must preclude using SEO procedures that abuse the search engine directions. Be trained to use SEO appropriately and conveniently that's tips on how to get web site visitors to your sites. With the aid of abusing this system, it'll best make it more difficult for you to get the ranking and site visitors you need.

Create the proper content For SEO site visitors

Simply how do you create content material that's well suited for search engine optimization? There are countless elements, which play an element in the grade, and excellent of content material you generate. You'll must make use of keywords, nevertheless it's also main to recollect the precise constitution of what you're writing. For instance, for probably the most effectiveness of your content, that you could have the primary paragraphs gift a common chunk of information along with a lead in, then the remainder content provides extra unique know-how and information. This procedure tends to attract the reader further into your writing at the same time imparting your main key phrases within the first paragraph. This makes it less complicated for each the search engines and reader to discover.

How To Increase Organic Traffic On Your Website In 2019. Click Here for more ways to get organic traffic

To help you employ this process readily listed here are beneficial suggestions to maintain in intellect:

• Make exact that your first paragraph explains the information, which is developing. The knowledge right here must no longer be your most important understanding but just a proposal of what the reader must expect.
• Remember to make use of your keywords in the first paragraph however certainly not use too many. This isn't how you can get web visitors and will simplest damage your efforts.
• Use the subsequent paragraph to broaden your subject additional. It's essential so that you can regularly advance the readers interest as they read extra. That is moreover a right time so as to add your key phrase again.
• Proceed to provide additional special knowledge and details, as you get deeper into your content. To hold the readers interest you have to provide something new in every sentence or paragraph. This may increasingly help preserve you from repeating yourself over and reason your vacationer to stop reading.
• Make the last paragraph an extraordinarily brief abstract of your whole content. Your intention is to preserve them studying so that they will see your call to action or what you want them to do subsequent. So do not depart out the directions they will need in order so that you can get an action.
• Utilizing this style of content material constitution, you now not only without problems organize important, useful, excessive best content and understanding in your internet site visitors, You're also optimizing your website for the various search engines by way of including the correct key phrases, in the proper areas, and within the correct quantities. This will obviously enable you to acquire each of your objectives with the aid of proper use of search engine optimization to the all - circular readability and effectiveness of accomplishing all of the viewer's necessities as well as getting the visitors you want.

How one can get internet site visitors with appropriate Use Of keywords within the text

The best way to get web site visitors additionally includes the proper use of your search terms and key terms in the course of your webpages and content material. Even though I've touched on it in short, I want to be a bit extra designated about how and where your keywords must be used for the most mighty results.

The first main factor to recall is to use key words in a natural way. in no way position excessive key terms to your content material, articles or weblog posts it takes away the worth and readability for your visitors and might purpose penalties from the various search engines.

To support you stay clear of that, use your keywords effectively, and without difficulty use the following recommendations:

• Be certain to use your key phrases in the title of your article or publish. This may increasingly positively affect the search engines as good as your readers.
• Make sure your keywords are placed in the first 90 characters of every article, content material or blog entries. Nonetheless simply use one utilizing this procedure.
• Have a keyword within a subheading somewhere on your article or submit.
• Use a keyword in the final paragraph of a web sites content material.
• Place your key words the place they will sound usual in the remaining content material.

Continually keep in mind that key words is also some of the useful keys to getting internet site visitors to your web pages, so long as they're relevant to your area of interest and furnish price in your visitors. Each line and paragraph of your content material will have to add something useful to your reader.

You must also maintain your expertise of excessive pleasant and of value by way of not utilizing replica content material. By means of utilizing all of these search engine optimization approaches and techniques, your web page rank will have to fortify in the various search engines. you are going to additionally finish-up with an extra strong internet site when you consider that that it has a first-rate amount of pleasant content material that holds worth and interest in your website viewers to your niche market looking for more ways to get organic traffic? Check out our site allaboutreviews.net

Article Source: https://EzineArticles.com/expert/Juan_C_Ruiz/406086
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How TO Increase Backlinks Of A Website?

All links are not made equally. The traditional form of link building such as writing bulk of articles and submitting to certain site and getting external link back to your site won't work now in the age of post penguin. A fruitful advice from any SEOs will be to receive high quality backlink straightaway and that is only possible via engaging content writing services.

Backlinks will stay a significant Google ranking factor. However, productive link building is now something coupled with fame and authenticity. In this model, only a high quality backlink will get operated. As per the research and statistics, domain authority and trust signifies nearly 23.87% of Google's ranking algorithm.

Check out the best link building techniques that will boost your rankings.

Become Aware With Google Desires:

The two key factors associated with building a website link to your web page are highly organized content writing and providing productive and relevant information to the other sites. For this, you must have proper navigation on your site. Your information must be relevant and useful with such a base that it attracts other sites to create external links with you.

You must help Google to find and index your productive content. When your content is indexed, you can get real links that increase your rankings. With the help of Alexa, Google can find and index your content. You can put your site on Alexa and it will add new and customized page to the database. When Google crawls the Alexa site for another time, search engines will surely pick your content. Another way of getting content indexed is to utilize social signals like Google+. This way the Google will find how meaningful your content is to other people.

How to rank your link building attempts?

Experts say that 90% attempt should be made for creation of high quality content and 10% for link building. A high quality external link has two chief benefits and they are trust and relevance. It is vital to be familiar with the domain authority of the sites that you have thought for link gaining. If your backlinks come from a site with relevant domain and high trust flow metrics then not only your rankings will boost but also your link gaining will become easier. If you utilize citation flow along with trust flow then you can easily figure out trusted and influential sites.

Research Keywords and aiming:

You can't ignore keyword research as it is the primary tool to read the minds of your targeted audience. Those people who are hunting for long tailed keyword are keener in dealing with a professional who has expertise with social media marketing rather than a newcomer with a boring pattern of writing. Another facet is that people are only concerned in social media tactics with one living in nearby town. In other words, they might desire for a face to face conversation with business dealer. By keyword research, you get to know top sites ranking high on search engine pages. You can try out getting backlinks from these top niche sites for link building.

How to gain editorial links?

Primary need to get editorial links is to create an exciting and engaging content. Gaining editorial links from genuine sites will certainly boost your external link building approach. Still, to gain those links, you have to offer enormous worth to it. You can visit your competitor's site and their blogs and check out which of their posts got more shares and comments. Write a better headline for your post.

Quality content writing services are important if you wish to make permanent backlinks to your website. Thoughtful Minds is even offering, academic writing services for more than 13 years to help students in need of academic help..

Article Source: https://EzineArticles.com/expert/Swadesh_Rohilla/206744
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Do you SUCK at SEO as much as I do?

I have to be brutally honest today..

I suck at SEO lol – there I said it.

Although I understand how POWERFUL it is to get free traffic from Google, I just never had any interest to put it to use for my business..

Especially when it comes to the ONGOING syndication and ‘backlinking’ portion of it.

Check it out here

That’s what REALLY turned me off about it.

Always having to be constantly syndicating my content all over the web for my content to rank on the first page..

If I ever did get into SEO, that’s the FIRST thing I’d get someone to do FOR ME!

That’s why – for the FIRST TIME EVER – I’m kinda EXCITED about SEO 🙂

A couple of genius SEO marketers have created a system that does EXACTLY that.

They’ve SIMPLIFIED the ENTIRE social syndication process so that ANYONE can tap into the  power of Page 1 rankings – EVEN if they SUCK at SEO or are BRAND new to the subject. (LIKE me)

Introducing DFY Suite!

DFY Suite will allow you to Get FREE, Targeted BUYER-Traffic In 48 Hours Or Less By Leveraging The Power Of High-Quality Social Syndication With their NEW, Done-For-YOU System!

Yup, you can now leverage the POWER of Page 1 Rankings Via Social Syndication with:

– NO Software To Install
– No Software Training To Learn
– No previous SEO knowledge or experience
– No Social Account Creation Needed
– No Content Needed Besides their URL
– No Proxies or Captchas Needed
– NONE of that stuff..

Hey, you don’t even need to KNOW what social syndication IS lol

All you need to do is:

1. Login to the web-based portal
2. Submit your Keywords and URL you want traffic for
3. Hit “Submit”

Yup, That’s IT!

From There their System Will Get To Work And Build You HUNDREDS of High-Quality Syndication Links To Your Content to skyrocket it to page 1 of Google!

PLUS, if you’re 100% NEW to SEO, they’re also including a quick CRASH course on Keyword Research AND Content optimization that should take you no more than 20-30 minutes to go through.

With DFY Suite PLUS the Keyword Research and Content Optimization crash course, you’ll be
able to start getting traffic from Google without EVER having to spend HOURS upon HOURS
doing the HEAVY-LIFTING yourself.

Check out DFY Suite Here

P.S. I probably STILL won’t invest TOO much time into SEO, which is the GREAT part about DFY Suite.

It allows you to tap into SEO on a “part-time”basis but still reap ALL the rewards of getting page 1 rankings..

It’s the PERFECT solution for those of us who don’t want to invest much time into “doing” SEO.

Check it out here

With DFY Suite You’ll be able to:

– rank your videos on page 1
– rank your niche sites on page 1
– rank your e-commerce sites on page 1
– rank your Amazon listings
– rank your CLIENT’s sites
– rank ANY URL you’d like to get traffic for..

It’s really the PERFECT solution for us “lazy”seo marketers hahah

The Very Absolute Need of SEO Services in Every Business

Ask a mid-sized business or question a massive conglomerate and they will unequivocally answer that SEO is vital for their brand. It is especially so for all digital properties. It has become a universal truth in the world of commerce and trade that be it Social Media Marketing or search engine optimisation, the demand is vital.

When SEO is implemented, it improves the visibility of a website and betters the searchability. This is the primary offering of SEO. But is that all? Do companies and firms know that there is much, much more to it? We offer clarity on the real value of search engine optimisation by explaining five reasons. Irrespective of the size of a trade, SEO can take a business to the next level. Here are the benefits you amass by optimisation a brand.

A trusted source in the eyes of Google

Facts state that any person who has access to the internet will go on Google at the least once per day. When the majority of internet users are on Google, it automatically means that a brand that is considered trustworthy by Google will see increased traffic on the website. This benefit is not just limited to Google but other search engines too.
Good quality search engine optimisations, top-notch website design, and organic searches turn a company into a trusted source by Google. The more your site is regarded as a trusted resource by the giant search engine, the more visible it becomes which leads to greater conversions rates.

Builds a foundation of credibility

The second reason why a trade should invest in SEO is the credibility it produces. When the trust and reliability of a brand are up, thanks to SEO, it grows more discoverable to users. How does a brand establish authority in any search engine? The apparent answer is on-page optimisation of content and elements. But there are a few more factors that accrue expertise:

• Positive user behaviour
• Machine-learning signals
• Quality backlink profiles

Becoming an established authority boosts the ranking of a business more than anything else. But influence cannot be created in one night. It is something that is earned slowly and steadily. Using digital optimisation, offering superior product and providing reliable service are three pillars to building customers trust in a brand and thus authority in a sector.

Create a greater user experience

Every business owner wants the most perceptibility of their website and the best organic ranking possible. What they fail to accept is that the two can be gained by improving the user experience. Google can now identify between good user engagement and lousy experience. Therefore, a positive website browsing experience is pivotal to success. If the user cannot find what they need, in the time they want, the performance of a site will suffer.

An ideal example of excellent user experience affecting the value of a brand is SERP. Search engine results pages are Google's way of giving answers to a user's questions directly on their page. A company that incorporates great SEO will have excellent user experience and thus more likely to be ranked high.

Better traffic and engagement through local SEO

The web world is dominated by mobile traffic. Searches have become more localised. A small to mid-volume company can leverage this to their success. By utilising local SEO practices that are targeted towards people and client near your business, firms can increase conversions rates. The goal is to focus in your town, city or region and raise awareness at that level.

To do so, the website content has to be optimised with local citation and backlinks. Listings that mark the business' location and sector are critical, registering at Google My Business is vital and building social media marketing profiles essential to promotion. All these help people find your business efficiently and swiftly which takes you one step closer to profitability.

Understanding SEO makes business adaptable

The very reason a business survives and thrives is adaptability. A company that cannot change with time will not last for long. Today's markets need to succeed in the real world and the virtual one. Understanding SEO and applying it helps you stay on top of challenges.

The reason being the World Wide Web is a continually altering environment. When a firm takes the pain of keeping up with SEO practices, they remain in the loop of any significant deviations that take place in this world. When you know the Web, you can employ strategies that keep the business ahead of the competition and thus profitable.

It is not costly; it is an investment!

The best things in the world come with a hefty price point. The good news with SEO is that it is exceptionally low-priced when compared to other marketing tactics. Furthermore, as is apparent from all the benefits explained above the return on investment is incredible. When done right, search engine optimisation can hold water for a long time. The more an industry invests in it, the better the results it gets.

The best SEO services are those that show an impact and quantifiable results in the very first year of action. Digital SEO is the one prominent digital marketing company in Chennai that can deliver on this promise and more. When we take on the job of optimising your website and content, we take actions that show successful outcomes for years.

As the market evolves, our SEO policies evolve. Our experts follow the latest trends and implement the corresponding changes to your website to deliver the greatest user experience.

Swing by our site to know how we make you a better contender in your market. Alternatively, you can call us to understand how we save businesses time, effort and money through SEO.

Article Source: http://EzineArticles.com/expert/Uma_Nathan/1246323
Article Source: http://EzineArticles.com/10065182

What Is Thin Content As Per Google and Why It Is Not Good for SEO?

"Content is the king" in SEO has always been emphasized ever since the technique has come into being and practice. Considering the same, it is easy to conclude that it is a far-fetched idea to conceive to gain better rankings of your business if you do not or cannot write quality, comprehensible and original content based on the keyword(s) that is/are relevant to your website. In this article, we are going to discuss why the need for a quality, original and relevant content is a must to drive a growing mass of target visitors/audience to your website and ensure improved visibility with a better sales lead. Also, the discussion will revolve around the formidable consequences of using thin or low-quality content with respect to SEO and what you can do about it.

What is Thin Content?

So without beating about the bush, let us focus on what thin content exactly is. Thin content fundamentally is, low-quality or substandard content that is not helpful to users anyway. Google has sorted out a few exclusive web pages such as doorway pages, substandard affiliate pages, or standard pages that feature too little or no content, which are thin content pages according to this search engine. However, the caveat to bear in mind importantly and additionally is that efforts should not be made to create a mass of similar content: plagiarized pages or pages with duplicate content are also the cardinal part of thin content pages as well. Furthermore, Google does not give any significance to pages stuffed with keywords either. After all, this directs to the fact that the search engine has become smarter over time and is able to distinguish between high-quality and low-quality content, specifically since the release of Google Panda.

What Google Gives Preference to?

Google has the policy to provide its users with the most favorable and finest results that fit the search criteria of the user. So if you have a business and wish to fly it higher, you have to bring around Google that you give an answer to the question of the target users. Your visions for a website will maybe never turn into a reality if you are reluctant to write enormously on the theme you want it to rank for. Thin content is not the thing for Google when it comes to ensuring the most fruitful results. So the maximum focus should be on creating engaging, quality and informative copy, to make Google as well as your target users happy to their heart's content.

How to get the best results in Google's SERPs?

It is highly recommended to create comprehensible and elegant copy about the keywords that you guess would be instrumental in giving a rank to your website in Google. If you are interested in profiling your favorite hobby on your weblog, this is not a hassle for you. Right? If you profile something you have a penchant for and possess copious knowledge about it, then it is very simple for you to convince Google that your pages feature the expert answer they are searching for!

The author of this article is Prashant Bhatia who has been associated with Praadis Consulting Inc., which deals in IT, ICT, Smart City Solutions Smart Learning Services etc. for a long time. Praadis Consulting Inc. has been dedicated to delivering tangible value for data-intensive business processes that help enterprises all over the world deal with their business challenges.

Article Source: http://EzineArticles.com/expert/Prashant_Bhatia/2582918
Article Source: http://EzineArticles.com/10012373

"Spin Rewriter will take any old article you have lying around, and generate THOUSANDS of perfectly readable unique versions of that article. Then you can blast these unique articles to THOUSANDS of relevant websites and build a ton of backlinks. This way you get practically unlimited FREE traffic from search engines."

How Can I Generate More Traffic To My Website?

It's the question asked by every new online entrepreneur and every seasoned online entrepreneur, "How can I generate more traffic to my website?". But you don't just want traffic. You want to get more web traffic that is targeted and wants more than your free stuff. You want to catch the attention of people who really want what you're offering and will buy what you're offering.

Plan the Right Content

Check to see what content is most popular on your website. The create more of that type of content. If you don't have much content so far, study the content material that your audience looks at from your competition and create similar content. Don't copy, but do deliver to your audience the type of content that they want.

Learn Search Engine Optimization

Search engine optimization (SEO) is important to learn when it comes to getting more traffic to your website. It enables potential customers to find your website by using the search engines. For instance, using keywords in headings, anchor text, titles, subject lines, meta descriptions and alt text for images that are related to your content, you'll move further up the search engine results.

Advertise Your Content

Just like you would advertise one of your most valuable products or services, you need to promote your content. The good news is, using paid traffic to your website does not have to be costly. As an example, Facebook Ads make it possible to directly target your audience in a very cost effective way.

Create Targeted Freebies

Create freebies that are targeted toward a need that your audience has. If you can solve one problem for them, create that freebie. Then offer that freebie in exchange for a prospect's email address. When you have their email address you can message them with links to your website whenever you want.

Use Different Types Of Content

Don't just use written text for on your website. Search engines like a mixture of content. Mix it up and use text, illustrations or photos, online video and audio to make the ways you provide information to your audience complete.

Facebook Groups

A Facebook group is essentially a community where people with similar interests can interact with you and each other. Facebook groups bring in more website traffic because once you gain trust, make friends, and gain followers, you can promote your business effectively in these groups.

Study Your Analytics

The analytics you can gather from your website are very important, because it can tell you what content is getting traffic to your website so that you know what to create more of.

Everybody likes 'free'. If you're a website owner, you probably want more free, targeted traffic from Google and other search engines, rather than having to pay for it. For more free website traffic methods that will lower your reliance on potentially costly paid traffic sources download my Free Website Traffic Checklist at https://jonallo.com/freetrafficchecklist

Article Source: http://EzineArticles.com/expert/Jon_Allo/1079948
Article Source: http://EzineArticles.com/9899849

When You Should Change Your Digital Marketing Strategy

Digital Marketing is continually evolving and this may seem unsettling at times. Strategies that were working in past, might not be effective in the present. Do you know why many businesses fail to get ahead of their competitors?

It's simply because they are not willing to adapt to the ever-changing world of digital media. But, the great thing about a digital marketing strategy is that you can change them on the fly in response to real-time results and analytics data. While this may seem tricky as if you change things too quickly, you may not be able to find if your strategy worked for long-term. But if you wait for a long time, you are likely to waste your two valuable resources: time and money.

With that said, how do you know when its the right time to change your Digital Marketing strategy? To help you keep up with the fast-paced industry, I've created this post to help you know when to change your digital marketing strategy.

Below are the 5 signs to help you decide when to quit your existing strategy.

1. Focusing on low-value metrics

If you're concentrating on low-value metrics like impressions and clicks, you may be missing out because impressions and clicks only let you know about your marketing visibility. And not the real accuracy of your strategies.

2. Only focusing on your brand not on audience needs

Every marketer wants to spread their brand name but you should not overdo by pasting your brand name all over everything. In fact, make your content educational that focus on your audience problems and needs. This would really help you in targeting buyers in initial stages of the buyer's journey.

3. Over usage of keywords

Although, it's required to place keywords in your content, Google's priority always lies in providing reach user experience and relevancy of content. Google has nothing to do with how many times your site shows the keyword like "Digital Marketing Strategy."

4. Don't rely on your instinct

Your prior experience is certainly precious. But your decision-making process should not be only based on what worked in the past. It's a really bad idea as what worked tomorrow may be completely irrelevant today. Therefore guiding your marketing strategy through objective data will only get you better results.

5. Not integrated

Whether it's about veteran digital marketer, sitting in IT or a start-up company, it's too common for digital marketing strategies to be finished in silos. It is an easier way but of course, it's not effective. It's true that digital approach works best when it's integrated with traditional channels.

Now you know that if you need to change your digital marketing strategy or not, here is a complete guide to help you build a new, powerful marketing strategy to achieve your online goals.


What are the essential steps for creating an effective digital marketing strategy?

When creating a marketing strategy for your business, always keep your audience first. Set goals, plan your strategy, implement it, and finally measure your success.

• Research on your target market and competitors
• Know your audience because if you don't them, how can you help them
• Integrate different marketing strategies and use only the correct tools
• If you don't have the required skills set, don't hesitate to purchase special services
• Identify your online value proposition and apply it across all digital marketing channels
• Last but definitely not the least, prepare yourself

But before you do something ask yourself few questions. Asking yourself right questions and having their answers in place will certainly help you make the right decisions. I've given some Q's & A's below to help you out.

Which digital channels are most effective for you and why?

With so many digital channels around, it gets difficult to choose the best one. So you can identify it with these simple basics:

• Identify the channel where most of your potential customers like to hang out
• Analyze your target audience behavior
• Build awareness with Twitter
• Attend industry events and conferences
• Social media and newsletters to reach out to your potential customers
• SEO or combination of SEO and PPC to help you attract more visitors

How to evaluate your digital marketing activities?

Unfortunately, some companies don't know how to answer this question correctly. If you're also one of them, don't feel embarrassed! Just hop on and find out how can you determine the right metrics and evaluate your current digital marketing activities.

• Identify your target KPI (Key Performance Indicator) to help you understand what's working
• Monitor your website traffic and sales to know the necessary statistics about your customers
• Track and measure your metrics through Google Analytics
• Survey your site visitors to find if they're satisfied with your solutions
• Track ROI, conversions, market share, and sales

How to make your business stand out from the crowd?

In today's competitive digital market it's really difficult to make your business stand out from your competitors. But an effective strategy can help you stay ahead of them. Let's see how.

• Effectively communicate and educate your customers
• Stay honest and transparent to build customer's loyalty
• Talk less, listen more
• Be authoritative and helpful in what you do
• Know your competitors and learn from them
• Be creative, open-minded, and try new technologies
• Speak in your audience language
• Use proof points and testimonials to show you're the best

Final Thoughts

As the world of online landscape changes, so should your digital marketing strategy. So it's essential to stay aware of the changing market and the new advancements in technology to help you grow furthermore.

I am Ajay Arora, I am a renown Digital Marketing Expert in Chandigarh India. I write custom Digital Marketing strategy for different businesses to boost their brand penetration resulting in more sales. If you want to boost your sales or want to build your brand through digital marketing then consult me!

Article Source: http://EzineArticles.com/expert/Ajay_Arora/2466924
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Learning the Art of Digital Marketing From Your Competitors

An all-encompassing content marketing strategy, white hat organic SEO practices, consistent link building efforts and solid social media marketing, well, this sure makes for a killer digital marketing strategy.

But hey, too much of it all, and you're only doing what the rest of the world is doing. Today, let's try and look through the things a little differently.

Let's deal with a few questions first.

Do you remember when exactly was the last time you ran a competitive analysis? Don't mind me asking it, but have you ever done it at all? If your answer is a big, naive no, then perhaps you don't have any idea how your digital marketing strategy stands compared to your competitors.

Let me tell you a secret, peeping over your competitors can be an unexpectedly wonderful can massively help you find your own shortcomings and in the process, help you get better at the game. I'm sure you've heard this saying countless times before - keep your friends close, and your enemies, even closer. And in the realm of online marketing, this is one quote you need to live by.

See, every business that exists on this planet has at least a competitor who's aiming for the bigger portion of the pie. So doesn't it make sense to know how your competitors are sailing more smoothly than you when both of you are dealing in the same products or services. If you look at it closely, it's quite a creative way to get a better understanding of your target audience. Once you're familiar with the tactics, you can formulate some really killer strategies.

So here are some of the things your business competitors can teach you about digital marketing.

Target audience and traffic: I'm sure that you think that you have a fair idea of who your customers are and where they come from. But a simple analysis can determine whether any of your competitors is attracting more traffic than you or not. It they actually are, it would be a wise idea to go for the strategies they're going for.

Content that matters: It's a misconception that anything that's original, it sells. Within an industry, there is only a limited type of content that gets shared. It could be anything - blog posts or weekly quizzes and surveys or Q&As. Perhaps your competitors know it better than you do.

You also get to know what doesn't work: The best way to progress is actually to learn through others' mistakes, don't you think? Your competitors can also go wrong. So it's a good idea to constantly monitor their marketing campaigns and learn what catches the eye and what just doesn't work with the masses.

The key here is to learn from those who are better at this game. And once you've figured out the key players, you make their good moves better and avoid their failures.

And yes, always remember that there's no substitute to originality.


If you're not comfortable managing your digital marketing, it's best to hire an agency. Would love to learn more about it, schedule a call +91-9999-30-3344 with Brands Martini's digital marketing experts today.

Article Source: http://EzineArticles.com/expert/Shabana_Gandhi/2034274
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Social Bookmarking Tips For Pros

If you are past the beginner stages for social bookmarking strategies, these tips are going to help you take your game to the next level. In this article, we are going to talk about strategies you can use to get your website noticed through the use of social bookmarking.

Syndication

If you have multiple profiles on social bookmarking sites, you may find it is difficult to get your website on all of them because you do not have the time to do this. One of the easiest ways you can fix this is by using a service like Only Wire that will send your bookmark to all of the sites you have entered your login information for. If you have sites you do not want to share certain bookmarks to, you can unclick those sites and only send them to the ones you desire.

Influencer Marketing

Having influencers with a lot of followers share your bookmarks is a great way to get attention to your website. When you are sharing with influencers, you want to make sure they have an audience that is similar to yours. If an influencer shares to an audience that is not interested in what you have to offer, you are going to be wasting your advertising dollars.

Social Bookmarking Conclusion

As you are looking through your marketing strategies, make sure you pay close attention to what is working for you. If bookmarking on social sites or using influencers that are doing it for you is working, put more money towards it. If it isn't, try another strategy and see if you get better results.

Want to learn more about how to get more traffic to your website? Visit this link: http://jessicalaurenvine.com/how-to-get-more-traffic-to-your-website-11-expert-tips/ for more.

Article Source: http://EzineArticles.com/expert/Jessica_Lauren_Vine/1402989
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8 SEO Facts That All Digital Marketers Should Know

Search Engine Optimization is a very crucial part of digital marketing. Here are some Search Engine Facts which a digital marketer must know. These SEO Facts 2018 can really help them to plan for different marketing strategy.

1. Most of the users click on top 5 search results:- According to the latest researches, 75% of the users click on the first 5 search results shown by the search engine. To be more precise, 32% users click on the topmost result compared to 18% users going for the second result. This stat very clearly shows that the higher your website will rank, the more visits it will get.

2. Users don't usually scroll past page 1:- Only a mere 20% of the users are persistent enough to scroll to page 2 of search results. So if your website is on page 2 then you must work on your digital marketing and SEO strategies.

3. Mobile Friendly Keywords are the need of the hour:- Around 50% of users start their searches on a mobile device. When people use their phone for a search, they tend to use different keywords. Also, when it comes to looking for local business, 88%of the searches are initiated on a mobile device.

4. Mobile SEO and Local Business:- As we mentioned before, users tend to search for local business on their smartphones. The number of smartphone users is increasing year after year, hence, it is very important to plan your keywords according to the rise in mobile searches.

5. Websites with more pages are likely to attract more traffic:- The number of pages on a website plays a direct role in determining the amounts of traffic it generates. It simply reflects the importance of relevant keywords.

6. Around half of the search queries are 4 words or longer:- It is a clear fact that short keywords will help you to show up higher in the search results. But at the same time, it is very difficult to ranks those keywords as short keywords are very competitive. So, instead of going for short competitive keywords, you should just use longer ones effectively.

7. Organic Search still trumps over Social Media Traffic:- Although social media traffic is increasing day by day, organic searches are still the way to go. Organic searches account for 41% of the total search which is 3 times the social media traffic. Hence, moving completely to social media platforms to generate traffic is not wise.

8. Quality Content:- Google adores rich and definite substance which gives per users esteem and answers questions. Whenever you're attempting to get a site on the first page of Google, ensure you incorporate a lot of substance.

Brands Martini is the leading Seo Company In Delhi providing all types digital marketing services like brand management, lead generation, social media campaigns, ppc marketing, Facebook advertising for a great digital presence & better roi.

Article Source: http://EzineArticles.com/expert/Vandana_Verma/2509852
Article Source: http://EzineArticles.com/9949417

4 Tips to Help You Rank First in Google

Ranking first in Google will allow you to get a substantial amount of organic traffic and can be the difference between a successful site and an unsuccessful one. Whether you are running a blog or an e-commerce site you should strive for that first Google spot. However this is easier said than done and with the number of updates that the search engine has been rolling out over the years, it has become increasingly difficult to reach this first place. So how do you achieve that in 2018? In this article, we will be sharing 4 tips that will allow you to rank first in Google.

Content

Quality content is a must. Gone are the days where you could escape with some spun content and rank high in Google. The search engine has become increasingly good at detecting poor quality content and will reward only those that are authoritative and well-written.

Make sure that the content is useful and add value to your audience. Very often authors just write articles and include all kind of filler contents in order to reach a certain number of words. This is not really useful for the audience and might be penalized by Google.

So, if you want to reach the first spot in Google pay attention to your content and make sure that they are of the highest quality and add value to your audience.

On-site optimization

It is important that your site adheres to good SEO practice when it comes to on-site optimization. For instance, you need to have your primary keywords and secondary keywords scattered around your site. Do not overdo it though as Google will penalize you for too many keywords.

Always make sure that your articles are written for a human audience and only place the keywords naturally in there.

Backlinks

Links are a fundamental part of any ranking strategy. It is important that you have a number of links pointing to your site if you want to rank first in Google. At the same time, you need to make sure that these links are coming from authority sites.

Getting links from link farms should be avoided at all cost. Make sure that the links come from sites that have real traffic and that they are not selling links.

Google knows how to discover Private Blog Networks nowadays and getting links from this kind of network can be quite risky.

Keywords

It is important that you choose your keywords well before starting to write your articles. There are various tools that will allow you to choose the best keyword. Make sure that you go for something that you can rank easily and that is not too competitive. Make a thorough analysis of your competitor's keywords to ensure that you can compete against them.

Ranking first in Google has become quite tough nowadays. You will need to work a lot and also be patient if you want your site to rank first in Google.

There are plenty of other tips that can help you rank first on Google. Check out our site for more information.

Article Source: http://EzineArticles.com/expert/Elijah_Bitson/150635
Article Source: http://EzineArticles.com/9942577

Everything You Need to Know About Mobile SEO

Smartphone addiction is real and it is a global phenomenon. For a majority of people, checking their phone first thing in the morning is a ritual. Needless to say, mobile devices have changed lives dramatically and also the way people use the web, leading to changing SEO. If you have not optimised your website for mobile SEO, there is a high chance that you are not reaching out to your target audience or satisfying the needs of your customers. Keep reading to know how you can deliver the ideal mobile experience to your audience.

What is the Importance of Mobile SEO?

Mobile SEO is critical because it enables you to reach your target audience at the right time and in the right place. Every day, people are discovering more and more advantages of smartphones, which is leading to mobile traffic surpassing desktop traffic. In order to connect with millions of mobile phone users, you need an effective mobile SEO strategy. As per reports, smartphone users have a much higher intent of buying than desktop users. So, you need to be there when potential buyers are looking for your products or services.

Google's Mobile-first Index Raised the Importance of Mobile SEO

Making websites mobile-friendly was a concern amongst most online businesses thanks to the rising number of smartphone users all over the world. But, Google's mobile-first index made it mandatory for online businesses to have a mobile version of their website. As per the mobile-first index, the search giant announced that it would be giving more preference to website's that has a mobile version when it comes to ranking. The mobile websites will be crawled by Googlebot to determine their content, performance and user experience. This announcement means that online businesses must take action if they do not want to lose their customers to their competitors.

Websites with Responsive Design Fares Well on Search Engines

When developing your mobile website, you are going to have 3 options - responsive design, a separate site on a subdomain or dynamic serving. Amongst the three options, Google prefers responsive design because that way, you will only have one website adapting to the devices that it is being used on. You would not have to build different websites for different mobile devices and screen sizes.

Having a responsive website is less of a hassle, as well. Such websites have only one code base, making maintenance extremely easy. Also, responsive design is going to make your website readily eligible for Google's mobile-first index.

Important Considerations for Mobile SEO

Page speed: You cannot afford to have a mobile website that loads extremely slow. Mobile users are even more impatient than desktop users, and they might not wait for 5 to 7 seconds for your website to load. You need to periodically analyse the performance of your mobile website and make the necessary changes. Some suggestions for improving page speed would be optimising the images, upgrading to HTTPS, use a CDN and so on. Professionals offering SEO optimization services can give you more inputs.

User experience: Besides being found easily, your mobile website should offer an outstanding user experience. You need to be vigilant about the common tasks performed by your customers and their search intent. Make sure to do away with any kind of obstacle that might hinder your users from reaching their goals fast.

Optimise for local: Smartphones become particularly useful when users are out and about. About 76% of mobile users search for things are nearby to where they are. This means that to truly achieve SEO success, you need to optimise your mobile website for local search.

The digital and mobile landscape undergoes rapid changes. So, even once you have a foolproof mobile SEO strategy, significantly invest in upgrading it.

Nhance Digital is a leading provider of SEO optimization services in the UK. Anchored with an expert and experienced team of SEO experts, they have a proven track record of helping their clients achieve huge visibility and success online. They offer bespoke SEO strategies and can also help with website design & development, social media campaigns, PPC campaigns, content development & marketing requirements and more.

Article Source: http://EzineArticles.com/expert/Chris_Walker/2440560
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The Important Role of Content in SEO

When one hears "SEO," it's almost automatic to start thinking of technical matters such as links, website indexing, and so forth. One crucial element that people tend to overlook but has quite the impact is content and producing quality content that assists SEO.

But what exactly does content have to do with search engine optimization?

Keywords

Keywords are the most crucial factor in getting your page noticed by search engines. Given the process of users inputting queries when searching online, making sure your content matches their queries via the right keywords is the trick to appearing on the results of potential customers.

Targeting Your Audience

Whether you're aiming for local customers or an international audience, including the necessary keywords in your article or blog post should be done with as naturally as possible. For example, if you're a baked goods store in Toronto looking for a better presence among your local customers, you can't just place "bakeshop in Toronto" randomly within each paragraph.

It's not just a matter of not appearing spamm-y (and avoiding penalization), it's also about actually providing content that audiences will stop and pay attention to. Even if your ultimate goal is to advertise to users, quality should remain top priority.

Different Kinds of Content

SEO marketers and writers typically come up with different kinds of content to place the necessary keywords in. These are some of the most used types, and each one helps to contribute to a level of variety in terms of website content.

Articles

Almost every website is bound to contain a whole bunch of articles. Articles can literally be about anything - from informative pieces to features on an event. Also, they're typically lengthy and leave a lot of room for elaboration.

Similar to what you'd read in a magazine or newspaper, while they're not completely formal in tone, they're not to be overly friendly, either. Articles typically keep a sensible tone that helps introduce important keywords and even establish an air of authority as well.

Blog Posts

Another very popular type of web content is blog posts. These are typically a bigger hit with younger audiences because of the playful tone used as well as the shorter length of the posts.

If your branding allows for it, blog posts can be great for when you want to appear more casual and personal to your audience. They also make it easier to "naturally" incorporate keywords into the text.

Infographics

With infographics, meanwhile, you get to really start diversifying your content since images are now involved.

From serious statistics to quirky (but still educational, of course) comics, infographics allow you to present matters such as product information to your audience in a way that's easier to absorb thanks to the assisting images and introductory and concluding paragraphs containing the keywords.

Videos

Videos are the ultimate content diversifier - you move from just making the audience just look at/read something to creating a more dynamic experience thanks to moving images and even sound.

Videos don't have to be published as often, but when they are, they should come with a paragraph or two of explanatory/introductory/concluding points where you can casually slip in keywords.

Making Sure Your Customer Gets Something Out of It

Apart from providing your customers your pitch, it's important that you're actually giving them something to take away from your posts as well.

Remember, these are people and you're asking for their time. Respecting that, providing content that will be worth their while should be part of any effective site as it shows customers that you acknowledge them as humans and not as mere cash factories.

Helps You Build Domain Authority

Domain authority is the top factor in dictating the ranking of a website. You can go to sponsored content (aka PPC ads) all you want, but that's all temporary. If you want a good ranking that actually sticks around, you'll have to work on your domain authority.

Links

The best way to boost your domain authority is with links that lead back to your site, and such clicks that lead back to your site are made possible by your content being placed on popular sites. These inbound links are best achieved with engrossing content that's well-written just for your audience and in accordance to their interests.

When your content is interesting and presents accurate information useful to your audience, you're well on your way to becoming a go-to site for users, and with a better volume of regular traffic with little bounce rate, your website's ranking is bound for better visibility.

Content is definitely more than just a website filler - it plays quite the significant role in getting you that increase in traffic.

This is why getting an SEO services agency with well-coordinated technical and content production teams is key in ensuring that your online campaign is geared toward a single goal, and that is building a presence for your site and better brand awareness for your company.

Article Source: http://EzineArticles.com/expert/Donald_Smithon/2139064
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8 SEO Facts That All Digital Marketers Should Know

Search Engine Optimization is a very crucial part of digital marketing. Here are some Search Engine Facts which a digital marketer must know. These SEO Facts 2018 can really help them to plan for different marketing strategy.

1. Most of the users click on top 5 search results:- According to the latest researches, 75% of the users click on the first 5 search results shown by the search engine. To be more precise, 32% users click on the topmost result compared to 18% users going for the second result. This stat very clearly shows that the higher your website will rank, the more visits it will get.

2. Users don't usually scroll past page 1:- Only a mere 20% of the users are persistent enough to scroll to page 2 of search results. So if your website is on page 2 then you must work on your digital marketing and SEO strategies.

3. Mobile Friendly Keywords are the need of the hour:- Around 50% of users start their searches on a mobile device. When people use their phone for a search, they tend to use different keywords. Also, when it comes to looking for local business, 88%of the searches are initiated on a mobile device.

4. Mobile SEO and Local Business:- As we mentioned before, users tend to search for local business on their smartphones. The number of smartphone users is increasing year after year, hence, it is very important to plan your keywords according to the rise in mobile searches.

5. Websites with more pages are likely to attract more traffic:- The number of pages on a website plays a direct role in determining the amounts of traffic it generates. It simply reflects the importance of relevant keywords.

6. Around half of the search queries are 4 words or longer:- It is a clear fact that short keywords will help you to show up higher in the search results. But at the same time, it is very difficult to ranks those keywords as short keywords are very competitive. So, instead of going for short competitive keywords, you should just use longer ones effectively.

7. Organic Search still trumps over Social Media Traffic:- Although social media traffic is increasing day by day, organic searches are still the way to go. Organic searches account for 41% of the total search which is 3 times the social media traffic. Hence, moving completely to social media platforms to generate traffic is not wise.

8. Quality Content:- Google adores rich and definite substance which gives per users esteem and answers questions. Whenever you're attempting to get a site on the first page of Google, ensure you incorporate a lot of substance.

Brands Martini is the leading Seo Company In Delhi providing all types digital marketing services like brand management, lead generation, social media campaigns, ppc marketing, Facebook advertising for a great digital presence & better roi.

Article Source: http://EzineArticles.com/expert/Vandana_Verma/2509852
Article Source: http://EzineArticles.com/9949417

How To Promote Affiliate Programs And Get Sales

Affiliate marketing is a well-known way to make money online. But there are a great deal of people around trying to promote affiliate programs. Hence it's important to how to drive traffic to your affiliate links so that people buy from you and not your competitors.

Blogging

Your own blog is one of the best places to showcase affiliate links. Your blog should be the centre of all your marketing action, so make the most of it with great content. The content you create can help sell products. Articles and posts offer the framework for your link. You can focus on a common problem that your audience has, then offer an affiliate product as a solution.

Social Media

The chances are you already have an account at some of top social media networks, like Facebook or Twitter. But you can't promote affiliate offers too often on social media, simply because you'll start to look like a spammer. The affiliate products you promote could be the solutions they are looking for. Your posts can be chatty, discussing a common pain point and then suggesting an affiliate product that can help. You could also post a review.

Search Engine Optimization (SEO)

The words on your website signal to the search engine, like Google, what it's about. When people perform a search for a specific topic Google delivers search engine results pages (SERPs) with what their formula (or algorithm) determines to be the most relevant pages.

Your website content should contain at least one keyword. Keywords are the kinds of words your prospective customers would use when searching online for the type of content and products you have to offer. The title of your article, review or post should contain at least one keyword.

Review Posts and Videos

Review posts that have a legitimate air of authority and ring of truth to them are the perfect framework for putting an affiliate product link in order to earn commission. You should only write reviews of products you're familiar with, and your reviews should be as sincere as possible. Otherwise, you'll start to get a reputation of being willing to promote any old rubbish, which will damage your status as an expert in your niche.

Email Marketing

One of the main issues when you promote affiliate programs is that you spend a lot of time and effort driving traffic to vendor sites. If they click over to the vendor without ever interacting with you, you'll probably never see these visitors again. But putting them on your email marketing list means you have a chance to build a relationship with them and once they're on your list, you can market to them regularly.

The best way to get them to join your email list is to offer an incentive, like a free eBook, eCourse, or another very useful informational item people in your niche would love.



Companies are happy to pay commissions to people just like you, in return for selling their products and services. You have the potential to make a great income when you choose the right niche, stay committed, and understand your audience. For a no-nonsense, kick-start guide to getting started, download my free checklist, Affiliate Marketing For Beginners at https://jonallo.com/affiliatechecklist

Article Source: http://EzineArticles.com/expert/Jon_Allo/1079948
Article Source: http://EzineArticles.com/9948229

Importance of Responsive Web Design in 2018

A website with responsive web design is a site that is able to adjust to the screen it is being utilized on, regardless of what device it is. The website consequently reformats to give the user a superior experience that is appropriate to their device and can give your site various advantages & in addition be in accordance with Google recommendations.

Increase in mobile usage

Over the last five years, mobile browsing has increased very rapidly, and more recently, with the launch of 4G, it's become almost as speedy as desktop browsing. Over that, the price of data plans has routinely dropped over the last few years, which means an ever-increasing number of individuals can comfortably spend hours tooling around and browsing on their phone, with no financial repercussions.

It is important that to have a responsive web design which works better on a smartphone or other mobile device screens, due to a large number of people who could be using your website through a smartphone or tablet.

Benefits of responsive web design

With a responsive site, all content and pages are adaptable to all screen resolutions and devices. Whether you're seeing a site on your cell phone or a laptop, it will be bound together and easy to navigate despite the varying screen sizes. Providing an ideal experience for the client no matter how you look at it, responsive web design means your user can read and navigate the web page with least resizing and scrolling.

Responsive web design can enhance user experience which will convert into a positive impression of brand and business. If the client can access site easily on all platforms, will probably come back to the same site for more business in the future and it more than likely means a higher conversion rate for the website. In reality, as we know it where so much traffic comes from mobile devices, it's essential that you're accommodating this factor through your website.

Responsive website design is now also important as a ranking factor. Websites that are responsive will generally load faster which is probably going to support the website ranking and decrease the bounce rate. Responsive web design can also make social sharing easier, helps to grow a bigger audience for the brand.

SEO campaigns and website support are also a much smoother process with a mobile-friendly website. Responsive web design implies you just have 1 website to take care of; it's also quicker and more affordable than making a stand-alone mobile application in addition to your desktop website.

Responsive Web Design is Especially Crucial for E-Commerce Sites

Do you know what one of the most serious issues for online stores is? Abandoned shopping carts. People getting bored or getting cold feet midway through the registration procedure, and essentially taking off. Billions of potential sales disappearing.

You must inquire as to ask why individuals are abandoning their purchases, and past the conspicuous doubts component, you have the way that a considerable measure of online stores still has long and challenging registration forms, an issue aggravated by poor responsiveness

The less demanding you make for customers to make buys on your site, the more deals you will appreciate. By incorporating responsive design, you're gaining an edge on the competition, and giving your customers an uncontrollably smoother experience.

SEO and Digital Marketing

It's long been confirmed that mobile speed and responsive web design is an effective ranking factor used by search engines to decide as websites rank, so ensuring that mobile-friendly design is a priority that improves your website performance in more ways than one.

Another shelter is that mobiles are hugely more social media friendly, with clients considerably more liable to exchange over to a websites social media links on mobile than on laptop or PC. And we as a whole know how significant social media marketing can be to any business.

About Montek Learning Solutions

Montek Learning Solutions is also offering Web Designing Course and Graphic Design Courses in Pune which covers extensive points required to become a specialist. Read more: http://monteklearningsolutions.com/web-and-graphics-design-training

Article Source: http://EzineArticles.com/expert/Nupur_Montek/2288352
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6 Reasons A Beginning Marketer Should Start With Affiliate Marketing

In this article, I will give you 6 Reasons A Beginning Marketer Should Start With Affiliate Marketing.

If you are wanting to start an online business but you don't know where to start, I think you should really give affiliate marketing a try. The reason I would start with this technique is that it's by far the easiest to get started with and has just about no upfront cost at all.

So let's take a look at 6 Reasons A Beginning Marketer Should Start With Affiliate Marketing.

1. MANY OUT THERE TO CHOOSE FROM

Just about all the companies out there have affiliate programs you can join. And not just small companies but the really BIG COMPANIES as well. Such as Walmart, Bestbuy, Amazon, JVZoo, Warrior Plus, eBay, and tons of others. All you have to do is do a Google Search with "the company name" and put affiliate program behind it like this (example. Walmart Affiliate Program)

2. FREE TO JOIN

Affiliate programs pay you to promote their products and it's free to join them, so no upfront cost for you. Now depending on the company will depend on how much commission you will make. As an example, Walmart pays 8% commissions. And most vendors on JVZoo will pay a 50%-100% commissions depending on the vendor and product. While Amazon typically pays 4-8.5% depending on your seller rank.

3. NO PRODUCTS TO MAKE

When you do affiliate marketing you don't have to worry about creating a product because you are simply promoting someone else's product. This is a no-brainer and you don't have to have any skills in creating products from scratch. All of the hard work such as building a website, create awesome graphics for a product, paying someone to write the copy for the sales page are all already done for you. All you need to do is drive people to the page.

4. NO PRODUCTS TO SHIP

When you do affiliate marketing you will never have to struggle with having to ship a product because the vendor takes care of all of this. And it doesn't matter if it's a digital product or a physical product. The vendor takes care of all the hard work for you. All you do is get people to have a look at their products and if they buy you get paid and they ship or deliver the digital products.

5. MANY PLACES TO PROMOTE

There are unlimited ways you can promote these affiliate products. You can use email, Facebook, YouTube, Forums (read their rules and regulations before posting), Twitter, Instagram, Pinterest, etc. Even if you are a beginner you can make some good passive income. To me, the easiest way to make affiliate sales though is to use your emails list. If you don't have one, start building one now. Build a good relationship with your list and once they trust you and you send them affiliate promotions and they like the offer they will buy from you.

6. NO CUSTOMER SUPPORT

Another great thing is you don't have to handle customer support. Everything is done for you.

Well, that about wraps up the 6 Reasons A Beginning Marketer Should Start With Affiliate Marketing. I hope now you can see why this is one of the easiest business to start making money online.



If affiliate marketing is something you would like to try for yourself but want more info on the subject, check out my video about affiliate marketing here: http://ronnierokksmith.com

Article Source: http://EzineArticles.com/expert/Ronnie_Rokk_Smith/2521981
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Basic Guidelines for a Friendly Search Engine Website

Tips for Creating an Effective & Efficient Website Homepage

1. The top categories of your website should be visible. Make sure that they stand out.

2. Include sub categories, which are relevant to the top categories on your website.

3. Your message and/or motto should be informative, engaging and memorable.

4. Users should know what your website is about on the Homepage.

5. Create content, which is unique & contains valuable information.

"My rule of thumb is build a site for a user, not a spider."
Dave Naylor.

Important Elements that you Should Consider While Planning your Website:

Your website is your gateway to reaching customers and gaining a loyal audience. There are two really important elements, which should be checked before the development and designing of a website. For starters, your website should be user friendly. Visitors and users should be able to navigate throughout your website with ease. Secondly, always keep in mind that your website will be essential in the way people will find your services and/or products.

The most important page on a website is the Homepage, as this will be the first page that visitors and users usually stumble upon during searches on different search engines. If your website's Homepage is designed in a user friendly fashion - it is more than likely that users and/or visitors will navigate through other pages of your website.

Navigation layout and/or design is paramount to the success of your website, as users are often put off by web pages that aren't user friendly. Arrange categories in a way, that will make it simple for users and for customers to browse through. Also, make sure that your website loads promptly, as slow loading website can be detrimental to your website.

Use Friendly SEO Urls:

On websites, create pages that are clear and that describe each topic, product or service. SEO friendly websites go hand in hand with the development and design of the website. Be sure to utilize SEO friendly urls.

• An unfriendly URL is a URL with irrelevant characters. Avoid using characters that do not pertain to the page's topic. An example of an unfriendly and irrelevant URL would contain characters that do not include the brand name or subject of the web page. Unfriendly urls, can also, contain characters such as:!,#,% and other symbols and/or letters, that do not pertain to your web page. Do not use these formats.

• An SEO friendly URL, typically has the topic or name of the page within the URL.

Keep these tips in mind when creating the different pages of your website. Friendly urls will attract more visitors and users, as these pages won't appear suspicious.

The Importance of Website Pages' Titles:

The title used for each page on a website is of utter importance for your website's success. Keeping it simple and clear usually is the best route to go. Titles on different pages of a website should contain a keyword, which you know users are searching for on different search engines.

The titles of pages on a website will appear on the website URL, as well, as in search engines. Titles should describe the content of the page. It is recommended for each document to contain a title tag.

Content for Websites - Use Unique and Relevant Keywords:

Before creating and adding content to your website, be certain that you've done thorough research on what your targeted audience and customers are looking for. For instance, you can utilize Buzzsumo to analyze the content that's being used on an array of topics and/or competitors. Find out about the latest trends and about topics that are being shared - this way you can stay ahead of your competition.

The Importance of Heading Tags:

Use H1, H2 and up to H6 headings for heading tags on content. Such will show Google, which texts are more important and what the topic is about. The heading tags will help rank your website.

Why Internal and External Links are Important for SEO:

INTERNAL LINKS -

Internal links are links that are found within your website. Internal links will help your users and visitors to navigate through relevant pages and topics faster. Adding hyperlinks to the content on your website will re-direct users to other pages on your website. Google follows such links to be able to track the associations of links to and from the website content.

EXTERNAL LINKS -

External links are links, which are found on other websites that will re-direct users back to your website and website pages. External links can also, be found on your website, which re-direct users and visitors to other websites. Google will follow these links, as these links can have an immense impact on your domain's rank.

For example, a link from Forbes magazine that links back to your website, can generate a significant amount of traffic, which will increase your page's visibility and authority. However, stay away from unethical SEO practices and shortcuts - such as - suspicious link building. Google will penalize your website if you are caught utilizing unethical SEO practices.

It is advised for you to use Ahrefs to analyze back links on blogs and competitors. Ahrefs will identify the amount of back links that website content has generated, social shares, organic keywords, organic traffic and lists of paid keywords.

Clear Calls to Action:

Call to actions are buttons or links that inform and persuade users and visitors to click on these buttons and/or links to do something else. Some examples of call to actions include:

• Contact Us
• Call Us
• Subscribe to My Email
• Buy Now
• View Details

All the above calls to actions will persuade users to take the next step.

Call to actions alert users in taking actions quicker. Furthermore, call to actions - also, helps with user-engagement and conversion rates.

What you can expect when you implement the above tips:

Implement all the tips that we have mentioned when developing or revising your website and surely, your website will be successful and fruitful. Cater and engage with your audience in all possible ways and you will notice an increase on the traffic of your website.

Implement the tips mentioned above when developing your website. If you do - surely, your website will be successful! Cater & engage with your targeted audience in all ways possible. You will see an increase on the traffic of your website before you know it!

Learn more about Digital Marketing when you visit: http://www.mysticwebdesigns.com's blog page, which has continuous updates on marketing trends.

Article Source: http://EzineArticles.com/expert/Priya_Navani/2493109
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