In the age of Web 2.0, driving traffic to your website is not all about search engine optimization (SEO).
Part and parcel of an effective Internet marketing strategy is to ensure that your website is also present in the realm of social networks and media sharing.
Visitors do not only arrive at websites only through search results, but also through links that their peers share through these social networks.
What social networking platform could be more important than Facebook, the world's largest?
With over 800 million active users, your website stands to reach a wide variety of audience through Facebook, and sometimes all it takes is one "Like" button in your webpages.
How to generate traffic using a Facebook "Like" button on your site?
A Facebook "Like" button is a stamp of approval that visitors may click when they literally like the content of your blog.
Experience with video-sharing site YouTube indicates that visitors prefer a like-dislike system instead of a rating system when expressing approval or disapproval for content.
Facebook modifies this model and only has "Like" buttons that third-party content may use in their customized pages.
What makes the "Like" button extra special for Internet marketers is its content sharing component.
Visitors who click the "Like" button automatically share the links to their Facebook profiles, which can, in turn, be viewed by people in their respective networks.
If your content is good enough, the Facebook "Like" button serves as a form of endorsement by the people potential visitors trust the most--their personal contacts.
Viral blog posts are created this way.
When putting Facebook "Like" buttons in your website or your blog posts, remember to put it in two positions: the top and the foot of a webpage or a blog post.
All business goals are geared towards attracting the customers into their trade. That is probably the ultimate target of every entrepreneur. Business requires websites, the influx of visitors into one's site as gauged by Analytics demands unique strategies to boost site traffic. More website visitors mean more customers, more sales and therefore more revenue! Increase in traffic requires a more aggressive approach though your campaign should be more organic in nature.
Building your brand by coming out with a well-designed, efficiently developed, highly optimized website;
Second is to get social by engaging your customers through social media marketing which of course should be consistent. Daily postings are necessary of course but it should contain catchy and relevant insights while actively participating in the community;
Third is to include a blog in your business website where your team can publish high-quality, compelling and original topics. It is where you can speak your mind about significant topics related to the nature of your trade, a way to invite visitors who are in the same niche;
Fourth is to focus on your On-Page and Off-Page SEO by optimizing your business site and its content so it can easily crawl on Search Engines such as Google, Bing, Yahoo and the like;
Fifth and final is to ensure that your website is responsive and fast. This is precisely a must in the development of websites as most customers now use mobile devices to access the web.
Websites should be accessible and viewable in varied devices even on the smallest smartphones. Your webpage should load fast as well or you probably will push your prospective customer onto some other sites. That is why website developers should guarantee that your website is technically optimized and made highly responsive to load better and faster.This will definitely attract more customers as your website is found on the first page of a search engine results page (SERP).
Engaging your customers to explore on your webpages means entrusting the task only to the best website designers and developers.We cannot risk our resources on fly by night agencies which does not possess the expertise of the real developers who have spent years in the creation of e-commerce sites, blogs, travel sites and the like. Choosing the authorities in the field of web design and development entails checking on their credibility and reliability. Hence it is a must to seek for the assistance of premium web developers who will work hard for your business marketing but will offer only the most affordable business site because your resources are not finite so return of investment should be assured.
Increase in traffic requires a more aggressive approach. Every business campaign should be more organic in nature. We need to employ the assistance of premium web developers and genuine marketing specialists who will work hard for your business goals. They should offer only the most affordable business site because your resources are not finite so return of investment should be guaranteed for trade security.
As a business owner or marketing strategist, social media is an important tool to increase brand awareness, we can see social media like a cocktail party, where you can have networking and fun. I will explain 10 Must-Haves in your campaign to rock your social media strategy.
1. BE INTERESTING.
According to BBC News the average attention span is less than 12 seconds, thanks to multiple devices and a lot of distractions is really hard to stay focused and maintain the audience entertained. The only way is generating interesting content in relation to your service or product, there are a lot of formats according to each channel like videos, interactive images, and useful information applicable to their needs.
The best example is TED Talks, their content is about generating content through guest speakers of the most trendy and interesting topics in different industries.
2. BE AN EXPERT ON YOUR AUDIENCE INTERESTS.
Rule number 1. The more you know about your target, your strategy perform will better. Who are you talking to? What do they do? Why they buy your product/service? What are they doing? Where are they from? Which type of content are they interested in?
Netflix knows us well, if you are watching comedy movies, they will recommend other ones of the same type, the recommendations are driven by machine learning algorithms analyzing your interests and behaviors.
3. BE PART OF THE INFLUENCER TREND.
The storytelling of influencer marketing is more realistic, and the followers can feel connected and identified with their daily life. Marketers are increasing their budget on influencers thanks to the impact on their audience.
Fiji water did a partnership with the influencer Danielle Bernstein who is a fashion blogger offering workout videos with her personal trainer. The goal was to highlight the importance of hydrating if you want to feel and look good, the campaign name is #weworewhat with #bodyworewhat.
4. BE EMOTIONAL.
We are human beings and even we live in a connected world, we want to feel different emotions on ads and campaigns to take the experience to the next level. The campaigns that get a connection with their audience are the ones who will last for a long time in their minds.
Dove is the brand taking the beauty perception as its core strategy, they don't sell soaps, they sell beauty to women empower them to gain esteem.
5. BE FUN.
To engage your audience, you need to be unique and enjoy this job. Choose a game, a funny quote, a meme, depending on your service or product to get your audience attention.
Test, measure and repeat, you never know how your campaign is going in comparison with other campaigns, just make experiments and make them run to see what happens.
6. BE AWARE OF YOUR DATA.
Imagine if you just do campaigns and don't measure their performance, you maybe will get the results you want but, you don't know what exactly is causing a conversion or working with your audience. With your data, you can optimize your campaign and bidding.
A great example is Amazon, do you imagine this revolutionary business without data? Data gives the information and the information gives the power.
7. BE INBOUND.
Inbound marketing is a whole strategy to increase the traffic to your website and create conversions to get new customers. Content marketing is one part of that strategy, the first step is identifying the pain points of the brand and competitor's analysis. Then, create a persona (with the information you have on point 2), create content offering value to your audience and make it with a CTA (Call to Action) where you can redirect them into a landing page and you can proceed with a sales strategy.
Chipotle captured gaming fans, chipotle fans with a successful inbound strategy about "Chipotle Taste Invaders" with a laser tag shooting burrito, fighting against additives and educating the customer about the burrito ingredients.
8. BE CREATIVE.
Remember you need to captivate your audience with your campaign and it's not necessary just explaining the products and services. One of the best campaigns is Metro Trains with "Dumb ways to die" with catchy music and cartoon characters getting in the top 10 on iTunes in 24 hours.
9. BE HONEST.
And this is a little related of why influencer marketing is so successful now, the truth is that you will obtain your customer's loyalty and retain them with honesty and transparency; if they trust you, you are a winner. Put yourself in a scenario where you are really hungry and there is a new restaurant that someone told you about it, but you're not 100% sure of how healthy it is, then, you realized they cook your meal in front of you; that will make you feel confident about how they prepare the food, what type of ingredients and if it's fresh. The same happens with your company, the more transparent your product or service is, the better your audience will accept it.
One company with a lot of negative comments about their quality food is McDonald's. To attack this, the company creates a transparent marketing campaign called "Our Food. Your Questions" Where McDonald's answer all your concerns about their food.
10. BE A FRIEND.
This is my favorite part, to see the importance of these channels. Back in the days, we wouldn't think about Facebook to a way of communication of resolving inquiries or issues with a brand. Today you can take Customer Service to a whole experience making it so personal like you're in the store, providing that, you are saving time, energy and effort to the customer having a satisfied customer or just changing their perception if they had an inconvenience.
The best example is a lovely response from Lego, who could just reply with a "standard message" but it was so personalized and unexpected that went viral to all channels.
Check out your current campaign strategy and think about the above information and try to implement it to your own business.
Knowing what a lead or sales funnel is and how sales funnels work is essential for you to succeed in Facebook Ads. Otherwise, you're leaving money on the table because you're not optimizing ads for every stage of the sales process.
For simplicity's sake, we're going to define a sales funnel as having three stages: the top, middle, and bottom. To get higher conversion rates, you need to create separate types of ads for each stage of the funnel.
For instance, at the top of the sales funnel, people wouldn't know your brand, and what you do, so you need to introduce yourself to them. For this purpose, Brand Awareness and Reach ads are great objectives to use for your Facebook advert. You don't want to sell on them aggressively as it could turn them off your brand. Instead, try to offer something of value. When they engage with your ad, you can retarget them later on with another ad using the retargeting tool (Facebook Pixel) which we spoke about in another article
At the middle of your funnel, your audience will be at the stage where they will be more likely to consider your business as the solution to their pain point. Since this is your second point of contact with your audience, they'd be more likely to engage with your advert. You can use different campaign objectives depending on what you want to achieve. For instance, you can choose from Traffic, Engagement, App Installs, Video Views, Lead Generation, and Messages objectives on Facebook ads. Maybe a few people in your audience will be willing to buy something from you now, but most of them will need some more prodding. So we go into the next stage of the funnel.
At the bottom of the funnel, this is where you ask people to buy your stuff. You've already made some contact with them, you've provided massive value so far, they've engaged with your past adverts, they've visited your site, signed up to your mailing list, downloaded your app, and more. They should be ready to buy now. You can create a Facebook ad with any of the following objectives: Conversions, Catalog Sales, and Store Visits. When you create the perfect advert, one that will resonate with your bottom of the funnel audience, then you've got them in the bag. You can also do a few split tests so you can find the winning advert which you can scale later on.
And of course, you can always use Facebook Pixels to retarget your existing customers (who already bought from you) for an upsell of the same product, to offer them a brand new product you've just created or simply to run a survey and ask them what do they expect you to create for them next to solve a current new problem that they are facing.
Your Bro.
Jalal Zaitouni
For more content like this and to master Facebook ads and reach more of your clients for less advertising cost on Facebook, download the free guide "7 Techniques to Minimize Your Facebook Ads Costs Instantly" here: http://jalalzaitouni.com/FBAD-Free-Guide/
