Pick A Problem You Can Solve?

One of the keys to successful digital product creation is picking a problem you can solve. Too often, many new Internet marketers will choose to create a product they like, but that usually doesn't solve a problem that is currently in the marketplace. As a result, there is no real demand for that product.

The common result in this case is that the person will go to a great deal of time and effort to create his/her product, but when no or few sales comes through, the person becomes disillusioned by the prospect of making a profitable living online, calls it "a scam," and often returns to their dreary job, figuring it's the only way to "make it in the world."

To have an in-demand product, you need to create a product that solves a problem. If this problem is widespread throughout the industry, and you develop an effective solution for it, people from all across the industry will want to get their hands on your item, setting you up for some nice profits. Thus, it is critical that you find a problem you can solve, then develop a solution for it, whether it's an e-book with information of an effective solution for the problem, a software program that can alleviate the problem, a membership site with information and resources that can solve the problem, etc.

You may be wondering, "how do I identify a problem I can solve?" Here, you will need to do some observation and some research. Some of the best ways is to go to your favorite search engine, type in the industry or topic you are interested in along with "+ forums." This should bring up a list of online forums that serve the people in that industry or who deal with that topic. You can go to these forums and read about the current topics and issues being dealt with in that industry. You may have to register at these forums first in order to access some sections of them, but this is not the case at all forums.

If an issue or problem continues to be brought up by several members of a forum, chances are that this is a problem you can build a product around in an effort to solve or alleviate it. This is a problem that is demanding a solution, and you have the opportunity to provide that solution and make good profits by doing it, plus build your reputation as a problem solver and solution creator.

You can also read about various topics and information in online newsletters, magazines, and ezines related to your industry to find potential problems that you can build a product around. Oftentimes, there are statistics in publications regarding common problems people in an industry are facing; if the statistics indicate a great deal of people are struggling with that same problem or issue, you have a potential product idea to build around.

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How To Find Product Ideas And Information

Are you one of the many that tried starting an online business but stopped before generating any sales or income? Every new business will have its own opportunities as well as challenges and difficulties. One of the hardest things to decide for many is actually the very first step, choosing a product(s). This is one reason that many quit before they ever really begin.

There are any number of ways to search for good product ideas within a chosen niche and I'll give several good ones here. Keep those listed here in mind when selecting products to promote. Studying the different avenues for finding great product ideas can be beneficial in helping uncover opportunities to promote and sell online.

1. What do You know - your own experience can give you a strong competitive advantage. Many enter into the online marketing world at an older age, as an encore career, with lots of knowledge from their previous career. One can start a website with career knowledge and promote related or relevant products and do quite well.

2. Research the common problems within your chosen niche and have solutions available, for those seeking the answers. It's great to have as many of the problem solutions as possible in order to be an authority within your niche. Recommend and have available a product(s) to promote, an affiliated item or your own, that will help the seeker out.

3. Follow customer passions - people spend a lot of money on their passions and habits. If you are passionate about something, chances are that there are millions of others with the same passion and will purchase relevant products within that niche. Following your own heart and compassion is one of the best ways to make money online.

When you build a business around your own personal passion and sell products within your niche, you'll have the strength and tenacity to overcome all hurdles and problems during occasional difficult time periods. Staying motivated is essential to online business success.

4. Create your own brand - get a really good understanding of who your potential audience and customers are. Also, understand the process of creating your own brand and where to find the best sources of each product to brand as your own.

Many hot-selling items are made in China and can be re-branded with your own product name. These items can be purchased on sites like Alibaba dotcom for less than half of the cost of purchasing in the US, then shipped to Amazon or another storage facility and sold.

5. Trends - taking advantage at the start of a trend allows you to establish the product and your authority early on and you can really capitalize on the trend. Capitalizing early on a new trend will make you one of the first websites being indexed by the search engines and can help you climb to the top of the rankings quickly.

Each opportunity will require its own mindset and strategy to reach the largest audience and peak sales.

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