Media companies, entertainment firms, and IT organizations to some extent, are literally getting more and more distraught in the modern era. It is because of the Digital Transformation factor, which they are being forced to consider. More specifically, the Information, Media and Entertainment (IME) channels are totally watchful of the current situation and are playing a safe game.
Generating quality content is not just enough. Remember that it requires a lot of efforts to produce top-notch content after a lot of research. Why not take financial advantage of the situation by publishing the content generated and earning revenue from it through the best available subscription plans.
Multidimensional content that is ultra-rich in quality besides being effective and informative with a faster reach will have maximum impact. Creating the initial impressions in the minds of the readers ahead of the rest gives your company the competitive advantage that is quintessential. The below-mentioned tools are ideal and helpful in this regard.
Every customer will have a definitive objective as far as their content requirement is considered. Leveraging the content and matching it with the operational aspects of the corresponding businesses will be highly effective. The focus should be on creating different content strategies fitting in a single framework yields best results.
A centralized editorial system is your platform for creating content. However, you cannot go on producing content in a context where reusability plays a huge role. A single piece of content could be considered across platforms helping you to gain more traffic.
Maximize Your Technology
Going digital is not an easy task to manage as it requires to consider multiple domains with respect to technology. It is possible to drive increased user engagement as bots take care of a majority of your requirements resulting in a comprehensive automated experience.
Revamp Your Market
Reconsidering a business decision from a new perspective will play a huge role in your future growth. It should not be forgotten that business trends constantly impact current market situation. Hence, it is a must for business processes to scale up and obtain maximum savings.
If you have any questions about the different marketing services or just don't know where exactly to start, reach out to Aptiva Corp for a consultation.
If you want to build a passive income online, you're going to need to use automation. Passive income is revenue that you earn today (and tomorrow) through the efforts you put in yesterday and today. Of course, earning passive income does involve work up front but if you build your automation systems correctly, you'll be able to take breaks and do less work while your income continues to rise on autopilot.
Your Blog
There are plenty of blogging activities that you can set to automate your online business so you can focus on more important parts of running your business. Schedule posts to go live on your blog in advance. If you can work your business a quarter ahead, you'll find that you will make a lot more money due to being prepared.
Autoresponders
These are great email marketing automation tools. You can set up an automated series for all your products or services, whether paid or free, that will automatically go to the people who sign up to your email list.
Email automation allows you to do a lot of your email marketing hands-off. You don't have to manually do everything. You can schedule autoresponder emails to go out and set up a sales funnel that works for you night and day.
Publish an eBook
When you write your own eBook, it's a great way to do work up front and then use it to get more customers and clients by telling people about it. Writing an eBook is not as challenging as you may think. It takes nothing but time to write an eBook. Just write every time you have 10 or 15 minutes of free time. Plenty of successful authors, of both eBooks and physical books, do it this way.
Sign Up As An Affiliate
An affiliate earns a proportion of sales that are made through their link. Even if you have your own products, locate good quality affiliate products to promote to your audience too. Work with companies that provide life-long cookies to help build your passive income.
Use Akismet For Comment Moderation
Reading, approving and replying to your comments takes time. This is one of the tasks many bloggers know is necessary, but can quickly become irritating and disheartening. Use the WordPress plug-in Akismet to do much of the work for you. There are filters and settings you put in place to take care of the vast majority of comment approvals for you.
Starting an online venture these days is super easy. There are many inexpensive or free open source platforms for eCommerce store development.And, with the right development team, you are just one step away from getting your own website. Starting a home-based shop to trade your handicraft items, or other locally sourced products is a great idea as a startup. Starting an online business is trouble-free with ample of flexible open source and inexpensive eCommerce platforms available. The only secret of success is not to stop halfway but go on expanding product categories and store's features to convert from a small startup to a leading online business.
While we know that for any individual who is not much aware of the functioning of the eCommerce world and how things go live overnight, selecting a platform rightly to set their own online shop is a backbreaking job. So, here's a list of most powerful and easy-to-use platforms which can help owners to successfully transform their startup idea into a vibrant reality.
#1 Magento
Acclaimed as the leading and fastest evolving platform, Magento is the benchmark platform. It supports all trades and can accommodate up to 500,000 products and 80,000 orders an hour. With a number of advanced features, easy integration, SEO oriented and versatile content management, it stands to the best solution available within the budget.
Further, it is modular and customisable, means you can gradually expand your store and add new features over time.
#2 OpenCart
If there is one simple platform for startups, then it is OpenCart! This is the reason it is exceptionally popular amongst small retailers or the home-based ventures. Easy backend functionality, extensive feature plugins, unlimited products capacity and less server load are few of the perks bestowed by OpenCart.
#3 Shopify
It comes as a befitting platform for eCommerce stores that simultaneously wants focus on mobile shopping and also social shopping. Easy integrations, lightning-fast loading speed, versatile payment gateway integrations, SEO features, direct social selling are the key features Shopify offers.
#4 WooCommerce
Those who are at ease with WordPress, then WooCommerce is the right platform for them. Based on the WordPress, it is easy to install and start and hence developers will charge you less. Further, there's a large number of additional plugins or templates and themes of WooCommerce, which will help owners to deck up their stores as per the business category.
#5 ZenCart
The whole reason for putting ZenCart in this list is its user-friendly approach and easy store management. It bears a set of far-reaching tools that offer full-scale customisation options to the owners. Moreover, it focuses on the store security features to safe keep all customers and products information.
For a household person who is new to the eCommerce world with zero technical knowledge, selecting a platform that serves their business interests fully is tough. So, the wisest decision lies in choosing the one that offers best user-experience and inherent SEO features that will help the store outshine on the Google results.
Rob Stephen is one of professed Magento developers in Melbourne, who works at PHPProgrammers, a pioneered company for eCommerce solutions development. It houses a pool of talented eCommerce experts, not only in Magento but other platforms like WooCommerce, Shopify and ZenCart. Follow the Facebook page to have more insights on our services, markets we cover and solutions we offer.
All of us know about Amazon. This is one of the biggest online stores in the world. Another name in the category of online stores is Alibaba, owned by a Chinese, Jack Ma. Most of the time we see these two names in search results when we look for a consumer product on the internet. Gone are the days when we had to go out for shopping. Now almost all types of consumer products are available online, that too on a global level. People can have their required things while sitting at home or office.
The concept of online stores started from the West and now is a growing trend in Asian countries. Seeing their popularity, many brands, and businesses got online. All big corporate names have an online presence now. Social media has played a great role in it. Brands and individuals own online stores also. Individuals along with their teams or families are also inclined toward opening online stores with a wide range of products. It includes books and magazines, garments, furniture, cosmetics and handbags, herbal products and medicines, construction material, electronic, and jewelry, etc. The sole purpose of opening an online store is to expand the outreach and tap in the maximum number of potential customers. An online store can give us a huge fortune as a long-term business even if it started on a small or medium scale.
Let's have a look at how an online store is different from physical shops and what benefits are there for you that are not available otherwise.
No requirement of physical space:
Your presence will be web-based so you don't need to worry about hiring or purchasing a physical space, buying bulk/huge consignments of items or goods at once, and their storage. However, you have to pay for a domain name and relevant charges.
No middleman hassles:
You can pick up the items/goods direct from a factory or manufacturer and transport it to the customer at retail price. Your profit ratio will also be high because of no middleman. A very useful tip for small and medium-sized industries and home-based handicrafts is that they can reach out to potential customers and get orders directly. But for this, they will have to spend reasonably on advertising.
Work according to the capacity and resources:
Are you to manage the store on your own or is a team or family there to help you? Make a work plan accordingly. If you are the sole manager, you can do it as part-time along with your job. You can expand it according to the available resources and when it begins to give you a reasonable monthly or annual income, you can quit your job or other work.
Manage it while on the go:
You can manage your online store while travelling with the help of a tab, laptop, or smart phone. No hassle of being bound to sit in a place.
Long-term benefits and safe investment:
You invest a small or reasonable amount according to the circumstances in an online store at first. So, the investment is safer than other businesses. First, it is slow but with the passage of time, it starts gaining customers and huge benefits. It will fetch long-term benefits if you keep on working 'slow and steady'.
Product-wise distribution of work:
If a team or family is helping you out in managing and maintaining the online store, you can distribute work product-wise. Like, females can handle cosmetics, handbags, ladies' garments etc., while males can take care of technical and electronic items. This work distribution can make things easy.
Now have a look at a few requirements also for maintaining a great online store and reaping the benefits.
Attention-grabbing and user-friendly design:
Hire the designers and inventory experts for designing the store who are already experienced in this field. For multiple types of items in the store, you will have to make sections. Links, buttons for easy navigation, ordering and cart, newsletter sign-up, and other necessary things must be there. Keep on reviewing the design every two years or so.
Advertisement and social media presence:
All of us use social media these days so it is a great way to catch up with the customers and market. Make social media pages/profiles of your online store and available products, and rightly advertise it to the specific audience.
High quality products and customer service:
Make no compromise on quality and customer service! Sometimes, customers complain that they get a different item from the one they ordered or selected. This puts a bad impression on customers and the repute of online store suffers. Give customers what you claim to give. Only good customer service can earn you a great name. The better the customer service, the more positive the outcome.
On time response and delivery:
Check out the orders regularly and deliver the items on time. Set a specific period for delivery like 24 hours for local orders and 48 or 72 hours for out of the city and away places. Delay in response and delivery is going to hurt your business and reputation. Arrange for a live chat with customers as well.
Product description and charges clearly specified:
Specify the charges including product price and shipment fee clearly with each product. There must not a confusion between the price mentioned online and the price demanded at the time of delivery or purchase.
Wise spending:
Hire a financial consultant who can guide you concerning how to spend money and on which things. Do research and study about the operations and running of online stores. Your financial consultant must be knowledgeable and expert in online store management as well as inventory.
Storage space for expansion:
If and when you need a new space for storage, you will have to arrange for it as soon as possible. The internet is the greatest source of having knowledge concerning online store management, inventory, and storage. Study the way it works. You may need to do things like that in future for your own store. Keep a keen eye on everything going on and be ready to act according to the new situations.
Hard work for reputation:
You have to spare a reasonable amount of time for making your online store a success. First, you may not need to give long hours but once your store start running successfully, you will have to give full-time and attention to it.
With dedication and hard work, you will surely get the result of your efforts.
Rizwanaa Shaikh is directly involved in network marketing business. She closely follows network marketing trends and can be contacted for any relevant assistance on Twitter: @Rashwriter.
