Many online businesses start out on a limited spending budget and think they can't manage to pay for advertising. The good news is that there are now many more options to start online advertising than even just a few years ago. Even better, there isn't a sharp learning curve to be able to use them and get a good return on your investment.
Paid ads do cost money, but they're scalable, so when you produce an effective ad, you can increase your spending to show your ads even more, for more traffic and profits.
PPC Networks
PPC stands for Pay Per Click. As the name implies, you only pay if someone clicks on your ad. There main two PPC networks. Google AdWords
This is the most well-known network. It shows ads on its own search engine results pages and on a range of other sites. Some of the sites are owned by ordinary people who want to make money from their website, so they join the Google AdSense program.The system is challenging to use, however. It's so full-featured, there are courses online to teach you how to use the system.
Bing
Bing, by Microsoft, amalgamated with Yahoo PPC ads a number of years ago in an attempt to compete with Google. Although you might not get as much traffic from Bing as you do from Google, the Bing ad program tends to be less expensive and simpler to use.
Social Media
There are a number of social media sites you can use for online advertising as. Their ad programs are highly targeted, and they're easier to use than Google. The ads are driven more by matching your ads with the interest people have stated or shown through their likes and content they engage with.
Facebook
Facebook ads offer some hard rivalry to Google AdWords because their online advertising rates are less expensive, the system is much easier to use, and the website traffic can be much more highly targeted. You can get the same amount of traffic for pennies on the dollar in comparison with Google once you learn their fairly straightforward system. You need to have a Facebook business page to run ads. And all your ads will have to have an image.
Ad Marketplaces
There are also ad areas like BuySellAds or Chitika where you can connect with various sites who take advertising. The objective here would be to find a substantial website that matches the niche or industry you are working in so you can get "qualified traffic," that is, people most likely to be interested in what you have to sell.
Facebook wants you to succeed using their advertising platform. This just makes sense. If you achieve your business goals while spending money on Facebook advertising, you're likely to use that marketing practice again in the future. To learn how to make your Facebook advertising successful and profitable, download my Free Checklist, Successful Facebook Ads at https://jonallo.com/FBads
Social media was once considered to be only for teenagers or for those looking for romance and relationships but that has changed dramatically in recent years. Facebook has evolved as one of the most valuable assets to advertisers who are striving to reach a particular niche audience.
Facebook is the largest and most visited social network on the web today is.
Not only is it a popular location for social interactions but also it is becoming a fiercely competitive marketing tool. Many entrepreneurs are beginning to tap into this advantageous method of generating leads and sales for their businesses. Research is showing that the average Facebook user spends just over 6 hours a month on Facebook which is double the amount of time of its closest competitor, Google. Over 50% of these users are perusing Facebook from a mobile device which means that there are more than 543 mobile users searching for goods and services while on-the-go. Every day there are more than 3.2 billion items that are liked or commented about on Facebook pages and that translates into a very powerful mode of advertising for any business.
Advertising campaigns on Facebook are providing up to a 5 fold return on any investment because of the strategic targeting of the right audience. Consumers are becoming more aware of brands and are recalling what they are seeing more than other online advertising averages. Facebook advertising is the catalyst for more positive conversations about businesses as well. More importantly, the 47% trust rate for advertising on Facebook commands a respect and awareness of this tool that can effectively be used to expand the bottom line.
When considering the most efficient way to invest advertising dollars, you should include Facebook advertising in your plan. You can connect to this exploding power to target new business, to generate high quality leads, and to piggyback additional advertising strategies, like word-of-mouth advertising, to more effectively stretch your advertising monies. An entirely new world of possibilities will be opened up to you with Facebook advertising.
Facebook advertisers are permitted to geo-target an audience by country which allows the advertiser the ability to limit or expand the message of their ad based on settings that are selected. Most of the countries in the world are now Facebook friendly which expands boundaries that once limited the sale of products to smaller areas and locations.
One of the features of advertising with Facebook is the advantage of keyword interest targeting. When a user signs up for Facebook, they create a profile page that is based on their interests, likes, and activities. When you create your ad for Facebook, you have the option of searching and selecting keywords that are of interest to a specific user. This will better target an audience that is already interested in your ad before they even see it. As an example, let's say that you as an advertiser are trying to reach people who are doing home remodeling projects. When you type in the word home remodeling, a list of keywords will be pulled up for you that are related to the profiles of users who listed home remodeling as one of their interests. You can then choose any of these keywords in your ad to reach those people who have these keywords in their profiles. You are targeting an audience who is interested in your information and who will respond to your ad.
Before you begin your advertising campaign, it's important to clearly know who you want to target. Customize your Facebook advertising to the target market so that this tool work better for you and your company. Try to vary your approach so you can attract different groups. 20 year olds will view your ad differently than a 40 years old will even if they have the same need for your product. Appeal to your potential client in a positive and attention-getting way. Be clear, concise, and brief.
There are several ways to advertise on Facebook; you can use these cost-effective ways to increase the traffic to your website and generate more business and profits for you. The first way to advertise on Facebook is to create a business profile so you can interact with your list of "fans" whom you will persuade to become clients. You can send out updates, news articles, special offers and promotions, and discount information to the entire list; Facebook affords you the ability to communicate instantly with a list of people who have already indicated that they are interested in your products.
Another way that you can advertise powerfully on Facebook is to buy an ad that is targeted toward a segment of the user base. Each one of these users has an enormous amount of information stored in their profiles. This information can be used to target them based on a selected keyword or filter. Using this method will assure you of reaching potential customers who are most likely to buy your product.
Word-of-mouth advertising has been brought into the digital age with Facebook's beacon tool. News feeds let users access each other's personal profiles and postings or comments. Facebook allows businesses the ability to report a user's actions with the business website and company to the user's friends. If a Facebook customer buys a product from you or engages in discussion regarding their satisfaction with your company, their interaction with you will be posted in the news feed which will automatically create a referral system for your business. It's word-of-mouth in cyberspace.
The first thing to consider as you plan your Facebook ad strategy is your goal. Are you going to advertise your product, expand the number of people who like your business page, inform the Facebook community of your business and what you do, or are you simply getting the attention of potential customers. As your goals become clearer, begin to decide on the type of ad you will create; there are three types from which you can choose.
Crafted ads target Facebook users by filtering demographic information such as age, location, and gender. These ads will be featured in the right hand column of Facebook pages. You can create sponsored stories which interact with a Facebook fan's page with the specific story. The ad will show up in the right hand column once the fan likes your particular post. You can also select promoted posts which are more visible in the posts on friends' pages and on their contacts' pages as well. One of the most powerful aspects of Facebook advertising is the customer loyalty that you will build. Create your own business Facebook page that will allow you to directly interact with your clients. This will give a more personal touch to your business and also will allow you to use word-of-mouth advertising that you generate from your Facebook ads to spread the word in a cost-effective way. Client satisfaction, customer service, and buyer protection are all tenets of a marketing strategy that will work nicely for you and your Facebook advertising campaign.
You can offer special promotions, new products, or the latest trends with your product with your Facebook ads to reach clients that are strategically targeted and already interested in your product or service. This will provide up-dated information to your clients and keep them better informed in a time-efficient way. Today's consumers on are the go with busy schedules and demanding deadlines. These ads will connect with them and solve their issues and concerns in a timely fashion.
Facebook ads are much more flexible than other internet locations. You will be offered additional character length for any ad descriptions that you might have. You can also improve your flexibility with image-based ads that attract the visual buyer. If someone participates in the Facebook community, then they are already proven to be a visually stimulated consumer. Use images and photos of high quality and that convey your message with the power of a thousand words. Your Facebook ads will be more visible to an audience who is there to engage in obtaining information as well as to create it themselves.
With the Facebook site itself generating such a high rate of traffic on a daily basis, your ad has a much better chance of being seen and having a positive effect. It will be seen a multitude of times by a targeted audience who is already comfortable shopping the online arena. Users visit the site many, many times a day and your ad will be there to greet them as they login and begin to participate.
You are also allowed with your Facebook ad to purchase space on a click-based or impression-based fee structure. Using your budget and personal preferences, you can tailor your ad campaign to meet the needs and goals of your business plan.
Because of the targeted nature of Facebook, advertising on Facebook can be affordable for you company. You can reach your targeted audience with your online campaign for a very reasonable price. The selection of packages that you can select is extensive so that you can reach as many users as your budget will allow you to.
The use of smart-phones has skyrocketed in recent years and your ability to reach this high volume of consumers is phenomenal. Access to these devices happens every second of every day and you can tap into this gold mine of prospects. Your ads won't just be limited to laptop and computer users; you will be expanding your potential client base.
You will be offered a choice between pay-per-click (CPC) or per 1,000 impressions (CPM). Studying your demographic clicks and responses will be an important first step. Begin by starting a campaign that includes everyone and then, after a set number of impressions, see who clicked on your ad and the responses that you received. After some study and careful insights, you can then rewrite the ad to appeal with that demographic audience in mind. You can then reset your campaign as a CPC method. Finely segment your ad to appeal to different age groups, or sexes, or relationship statuses. With this small touch, you will get more bang for your advertising buck. Continually test and modify your presentation to foster higher results with substantially lower costs.
With Facebook targeting, the natural skew is toward a younger than average audience that is female. Sometimes users mislead others by submitting incorrect data on profile pages. This will cause misrepresentation of data and some of your ads will be seen by users who are not interested by their very nature; you can only get a rough estimate of the people who might see your ad. When initially targeting your ad to an audience, you might begin with 10,000 people; 50% of them will log into Facebook and see your ad. By choosing this number, you will keep your costs under control and more efficiently modify it before you launch the ad to a larger audience. Carefully select connections of people you know who trust you and your business. This will give you a base circle of community with which to begin your advertising campaigns.
Another important thing to consider when you are creating your advertising strategy is to include additional languages other than English. Inexpensive translators can be hired on some of the work at home web locations to translate your copy for you. Many advertisers neglect this segment of the population and lose many dollars in profit for this lack of attention to detail. You can open up a new section of loyal clients with just a simple effort of reaching them in a language in which they feel comfortable purchasing.
Another powerful tenet of advertising on Facebook is the low risk involved in using this format. You will have full control of your advertising budget and it will be a good testing ground for your ad. You can learn if your message is effective in communicating to a potential buyer who you are, what you are offering, and how they can purchase your product quickly and safely. You are free to modify your message as needed and promote it to a better target. You can ascertain what works best with a particular demographic and how to reach them with your message. Especially if you have a fledgling business, you might want to use the high power, lost cost approach of a Facebook ad.
If you are striving to target your local audience, Facebook ads have been proved to be very effective. You can inform local and regional clients about your business and have the "friend" network assist you as well. Many local communities enjoy supporting local businesses that give back to civic groups and Facebook can get your ads to them quickly and efficiently. When you have a happy, satisfied customer, they can tell the seven people in their social circle and those seven people will tell seven of their closest friends and so the network will distribute the message about you and your product. Testimonials serve to peak the interest of clients ready to buy but who have just one more question. If someone has purchased your product already, they can attest to its quality and your excellent customer service. Facebook is being used in your area by all of the local people who are just waiting to be approached by your ad. The appeal of Facebook extends to everyday people; you don't have to be a computer genius to take advantage of this advertising power.
By promoting your Facebook business page through the ads you place on Facebook, you are guaranteed that the people you are targeting with your ads already have a Facebook account. You can be assured your ads are reaching the audiences most likely to buy from you and the communication vehicle is at your disposal 24/7.
One of the most powerful reasons of advertising on Facebook is the budget management that is available to you. Thousands of dollars of advertising fees are not required upfront. So, you don't have to have capital outlay at the onset of your advertising campaign. Your budget can be as low as $1 per day if that is the option that you choose to employ. Budgets can be changed daily or at any time and by any amount that you wish. The measure performance tools available on Facebook advertising allow you to see and test ad rotations and explore which are the most effective tools for you. After you run your first ad, try changing a combination of the ad's image, description, and title. You will measure the performance rate of your campaigns by viewing the click-through rate which is the percentage of clicks from the number of times it was viewed on Facebook. You will select the ad which shows the highest click-through rate for you.
In a world of social media, advertising can be an excellent way to reach customers. The users of Facebook are very active; they log on daily sometimes multiple times. It provides a way for you to reach customers with whom you might not have otherwise connected. They are going to find your ad on a social media sight more rapidly than they would your own blog or website.
The exposure you receive is a very lucrative benefit to advertising on Facebook. The more customers who are exposed to your product, the higher your profits can become. Facebook does an excellent job of allowing all advertisers a multitude of targeting options that include age, gender, interests, and relationship status. These targeting filters will strategically develop an audience who is primed and ready to buy. This is possibly the most beneficial tool of Facebook advertising.
In addition to an effective list of potential clients, you will have all of the benefits of instant results. In our fast-paced society of today, speed in purchasing is important. A client will spend approximately 90 seconds looking at your ad before moving on to something else. Quality images and representations of your product along with concise and clear descriptions are dynamic tools to capture the attention of the audience and cause the perusing to develop into purchasing. You can attract many new customers in a single day and the profits can rise along with those viewing your ads.
Before you even begin your advertising campaign, you must set your budget and stick to it. There are expensive options for you with Facebook advertising but you will have to operate within your budget to obtain the success you are seeking. Use a common sense approach with your newly acquired technological advertising to promote your company and profits.
In addition, a Facebook ad will provide you with a more personal platform of advertising. Research shows that consumers are more likely to trust your ad especially if they see a link to a Facebook friend. Your ad is placed in the right hand column and is a bit more engaging than an ad they see randomly on a search engine. Even in the world of internet marketing the handshake and confidence in a deal is important to make. By personalizing your Facebook ad, it's like extending your hand across cyberspace to reach out and seal the deal. This type of business advertisement will foster good business relationships that ensure repeat business.
In effective advertising, everything is a balance. You don't want to spend a lot of time reworking your ads if they aren't accurately targeting the audience you need to be targeting. Spend time tracking your progress and your effectiveness but don't forget to interact and connect with potential and current clients. Follow through with all of your strategies and the components of your plan to generate new customers and increase your profits. A Facebook ad campaign will be an effort that takes time and patience. Keep in mind that Facebook advertising is about developing relationships and connecting with consumers not just selling them a product immediately. This platform of marketing is still developing and using these advertisements effectively will take research, study, and modifications that better hone your ad for consumers to view.
Facebook has become a powerful tool in the advertising world. The expanse of active users coupled with the micro-targeting tools make this method of telling others about your product one that will reap dramatic rewards for your bottom line. You will boost sales and maximize profits at a cost-efficient way for your business. Your business will be given the opportunity to build, improve, and maintain client relationships which is a satisfying aspect of having your own business.
The clients with whom you connect will provide you with feedback, encouragement, and testimonials that can help you reach your goals and dreams as a successful entrepreneur. By using the proper demographic, copy, and image, you will see your Facebook ad come to life. Don't be afraid to try this new and unique method of advertising. It's a fun and interesting way to reach an enormous audience with a few simple guidelines that anyone can perform.
It's not rocket science but it can provide you with an astronomical income that makes your business the success you knew it could be.
Digital Marketing is not a new concept now. Still, a lot of companies and experts lack the actual understanding of the subject. There are still many dark areas to explore for many. Actually, every blogger also needs it. So, here are my 6 tips for bloggers to leverage digital marketing. It is easy if you apply common sense and go for it with a proper strategy. In fact, it doesn't require you to pay to somebody else for it. If you just acquire some basic understanding, you can do it yourself. So, let us try to take a deep dive into the subject to understand it better. The Internet has been a revolution in everybody's life. In fact, technology gets a new meaning with it. Similarly, marketing has become easier and faster. Definitely, for businesses and entrepreneurs, it might become important to hire an agency or an expert.
The reason for that is businesses can't afford to lose their sales because of lack of their knowledge in the field. That is why they can even think of outsourcing their marketing to an agency. But bloggers can't do that. Contrarily, they also need to market their posts appropriately. So, here are a few tips for bloggers to leverage digital marketing.
#1. Manage Your Online Presence
Every blogger needs to know how your readers perceive your blog and posts. If you look at blogging arena, it is no less than an ocean. Every day new bloggers are born at an exponential rate. So, just imagine why someone would like to spend the time to read your 300/500/700/1500 words post. While your blog is obviously your home ground, but you also need to play on various social media platforms that are not basically your home ground. How do you make your presence on various social media platforms? What is the frequency? How do ensure every new post you write that is worth mentioning through various platforms reaches your followers well in time. Mind it that it is not only your followers that would get to know about your new post. There are people who keep a track on new posts on the basis of keywords or hashtags.
If you are a blogger do go through these tips for bloggers to leverage digital marketing. Understanding your niche is quite important. For instance, if you review products, do you post reviews on other review sites? Do you visit relevant forums and participate in topics of your interest? How is your post performing in Google Search? What more can you do to improve its rank?
#2. Your Time Is Your Marketing Budget
Now, since you are not spending money on outsourcing an expert, you have to invest something substantial at your end. That is your time. You need to spend the time to research well and understand well the crux of the matter. Otherwise, the benefit of these tips for bloggers to leverage digital marketing will not be that fruitful. At times, you might feel that you are in a tunnel with no end and light visible. But the situation will not remain same for long. You will become expert swimmer only if you practice on daily basis. Merely standing at the pool will not bring that expertise. Similarly, you need to have that urge to dive deeper to draw out more.
#3. Your Blog Post Sharing Is As Good As Your Marketing Campaign
When you share your new post on social media platforms does it fetch some interest? Do you get organic reshares, likes, and comments? If not, there is something wrong with your marketing strategy. Either your post is having juicy content or you have not been able to present it well on social media. Learn about the concept of relevant hashtags, keywords, and context to attract more people. Use some tools to find out which social media brings more traffic to your blog. What is the reason that another platform is not fetching that much response? Try to post in some engaging manner. It has to be a perfect mix of the right post with the right pitch.
#4. Gain Knowledge Of Marketing Trends
I covered it in the point above. I hope these tips for bloggers to leverage digital marketing will benefit you in some way.
#5. Test Your Posts
Keep an eye on your posts. Some posts will always do better than others. Definitely, there was something in those that could attract more visitors. Similarly, if comments are not something happening regularly on your posts, some posts attracting comments means there is a reason behind it. Try to analyze. Spend time on these posts to understand what was better that is lacking in other posts.
#6. Make Marketing Your Top Priority
Remember that your blog and posts are yours. If you are not convinced, you will never be able to convince anybody else. Spend time daily on this exercise. Take these tips for bloggers to leverage digital marketing as starting points. Once you are on the right track, you will find your own ways to excel further.
In the end, I would like to request something. When you find out some more ideas that work well for you, don't forget to come back and share them in the comment section so that others can get help and I will have some fresh tips for bloggers to leverage digital marketing. After all, it is all about your passion that needs some polishing so that others feel the glitter.
You can read this and various other posts on my blog http://pebbleinthestillwaters.com
There are numerous ways to increase your website traffic and attract new visitors to your website. It is important that you understand that this is not an overnight success story and will require you spend numerous hours of work and dedication to push your business forward and reach that first page of search results in order to achieve the goal you are looking to achieve.
So where do you start? The first place to start is to carry out a speed test of your website. The speed of your site and the time it takes pages to load is essential to ensure your potential clients have the best user experience and also to help you improve your ranking. Many people don't realise how much search engine optimization has changed over the years and the speed in which your site pages take to pen play an important role in your SEO success.
The top SEO companies will also tell you never ignore pay per click (PPC) advertising. You may think its a money making racket and why should you pay for advertising when you can go onto social media and type your status and share with clients for free. PPC advertising is an affordable marketing method for online, you only pay when a client clicks on the link provided to find out more, this means that they are real customers wanting to find out more so that they can buy or order your services.
Ensure any SEO carried out by top SEO companies on your behalf only offer white hat and ethical search engine optimization techniques. You want to be seen in a positive light and therefore you can't afford negativity. They should use techniques which are above board and effective to push you forward and help you achieve your goals.
Links have become one of the best ways to attract visitors to your website and any of the top SEO companies will agree. It is essential that you only take advantage of manual link building services and never automatic links. While automatic links appear the easiest solution, they can result in you being penalised by the top search engines. Rather ensure the top SEO company you choose to employ does all the link biding themselves in house to achieve the best end result.
Everyone these days has a social media account. Social media has become the most visited sites on the internet from Facebook to Twitter and LinkedIn to Instagram, Pinterest and so many more. You have thousands of potential clients just visiting these social media sites daily which is why its essential that all companies embrace this and open an account with each site, to ensure that they reach their entire audience in the long run.
"Content is king," a phrase used by all in the SEO industry. You want to always ensure that all the content that you publish online is of the finest quality. It should be relevant to your industry, it should be written to the highest of quality providing interesting and valuable information that potential clients want to know about and that will make them want to know more about your company. This should be whether they re visiting your website, reading your blog or reading an article you published online.
Finally, you can consider email marketing to ensure your company name is seen and remembered in a positive light. Email marketing can ensure that clients are aware of your website and have the address on hand to visit as and when they want to.
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Do you have a website or blog you publish content to every day but still not able to get enough visitors?
Have you just created your very first blog and are keen to try out all the ways to promote it?
This article presents 10 smartest and most effective strategies you can use to promote your blog and instantly attract visitors who are genuinely interested in your niche.
1. Stop Tweaking / Modifying Your Blog
Are you spending too much time tweaking your blog to give it the right feel? Let me tell you, the overall design does not matter to your audience as much as your content does. Instead of tweaking your blog every now and then, focus on creating content that is fresh, engaging and informative for your readers and make them come back for more.
2. Creating Pillar Content
Producing quality content is one of the biggest challenges for bloggers because creating high-quality content on a regular basis isn't easy. Good content makes a powerful impact on your audience, which is why it is important that you take the time to create the high-quality pillar content that can solidify your blog's reputation. Pillar content refers to a series of posts that represents your blog's best content. It includes all the great posts that you will refer new visitors to for their usefulness.
Great content serves as a go-to source for good and informative message for your audience within your particular industry. Pillar posts provide major support to your blog and are considered a very important component or staple of your blog. When you start promoting your blog, pillar content will serve as your bait to attract more traffic.
Once you have set up your blog, the very first strategy you should implement is to create relevant posts and populate your blog with some really new, yet interactive information.
3. Don't Focus On Monetizing Your Blog Too Much
Many new bloggers create blogs to earn money. Although there is no harm in earning money, putting too many banner ads on your blog can become too distracting for your audience. If there are too many, they can make your blog look really ugly and they can actually take your visitors away from your blog. Do you still think this could be a great way to promote your blog? I bet you don't. In fact, you should focus on building your email list and a targeted pixel list. Both of them will help you get what you're desperately looking for, more visitors and more money by re-targeting your visitors through paid ads.
4. Research Your Niche and Find Out Who and What Matters
A very important step you should take before starting your blog is to thoroughly research your niche. You should need to spend know all the ins and outs of your niche and know who matters, for instance, who are the influencers, big players and small players contributing to the niche in their own capacities. You should make a list of all the competing sites, channels, podcasts, influencers, communities and groups that are working within your particular niche. It's very easy with SE Ranking competitor research.
By doing so, you will have a major reference file of all your competitors within your niche. You will be able to see what they are doing and talking about and also all the items they are putting for sale and products that are popular among your audience.
5. Reach Out To Your Audience
Once you have your blog nicely set up and great content to pull your audience in, start promoting your blog. Take out the detailed list of all the influencers, big players and small players you're made prior to starting your blog. Keep a close eye on the small players, because you need them for blog promotion. You can start by offering them testimonials, case studies or even a blog post they would be interested in publishing. It is important for you to start a one-on-one relationship with the big and small players. By contribute on other people's' sites through commenting and sharing their work on your blog, they will start to recognize you and connect with you.
6. Become An Expert In Your Niche
Whether your niche is SEO, Digital Marketing, Content Marketing or any other, you should not only attain extensive knowledge about your niche but also present it in an interactive and engaging way through your blog. Your future audience is waiting to read content that addresses them and their needs. It is the power of your writing and expert analysis that will help you attract your audience.
7. Post Comments
Commenting on blog posts and participating in various forums and social groups is often seen as a way to get backlinks. But if it's done right, no such issue will arise. Always post comments on blog posts only when you have something meaningful and informative to add. Make sure to use your own name to do it, and not your brand. Participate in niche groups and influential communities on social media. Present yourself as an authority in your niche and genuinely help people. Don't just drop links.
8. Create An Interactive Conversation Flow And Acknowledge Your Readers
When creating content, make sure it is engaging enough to get the audience talking. Your posts should pose questions from your audience and encourage them to respond or share their own similar experiences. Your audience can talk to you via blog comments or email, make sure to acknowledge them and reply to them. This will encourage facilitate interaction.
9. Monetize Your Site
When it comes to earning money from your blog, take a proactive approach, because it can bring organic traffic. When you offer a product or service on your site you can attract your target audience. By creating a profit funnel, you cannot only generate more leads but also generate a lot of revenue in the next few months.
10. Use Paid or Sponsored Media
Utilizing paid or sponsored media is a viable option and an effective strategy for blog promotion. It includes blog promotion through Facebook ads, Google ads, promoted tweets, YouTube pre-roll ads, and much more. These social networks can bring an incredible amount of traffic, as well as, hundreds of leads to your site.
When you follow the strategies discussed above for promoting your site you will not only be able to boost traffic to your site but also generate revenue from it. Remember, promoting a site or blog is not a difficult task. It just takes a little time and understanding of what works. Implement one strategy at a time and see the difference.
The importance of List Building for online businesses can never be overemphasized!
List building defined:
List building is a marketing process that involves strategic gathering of limitless volume of followers for the sole reason to deliver vital news, messages, products info or events, etc. This ever-growing mailing list is created and developed by end-users who freely opt-in via subscription into an online business marketer's autoresponder facility. Whatever business you do online, you can compel your audience, prospects and clients to be part of your list for several reasons, such as: receiving newsletters, updates, discounts, etc. When you consider list building for your online business, it can be very lucrative and highly effective.
Below are some benefits of building and using a mailing list to help promote your online business:
For Pitching New Products/Services
When you choose to build a list for your business, it is actually people who trust in your products or services that will opt-in. A mailing list offers you the opportunity to market new products or services to potential customers. Whatever it is that you sell online, whether it is new software or some popular electronics, sales are almost guaranteed with your subscribers since they actually willingly opted into your mailing list. Once you are able to deliver effective sales pitch to your subscribers, making good profit becomes forthcoming and certain.
For Offering Exclusive Deals/Offers
When you are in the process of launching special offers, your mailing list will be most convenient to reach out to prospects that will quickly engage with the business. For example, if you sell a service or product at a list-price of $200 on your website you can sell the same service/product at $100 (providing special discount deal purchase link) to people who are subscribed to your mailing list. This can help you make loads of profit - especially if you have a large mailing list of subscribers.
For General Business Updates
When you need to inform your customers of very important product/service update your list will come in handy. Let's assume that your business social networking channel experiences a sudden technical disruption. You can quickly forward an email to your list informing them about the problem at hand.
Also, if you plan on having a live webinar or any event, subscribers on your mailing list would usually be among the first people to find out. With your list, you will be able to send emails at intervals inviting people to attend your live webinar or event.
With so many advantages of building a mailing list for your online business as mentioned above, it is clear that the Key to a successful online business is in the list. Start building your list today!
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If you want to make your business more successful than it is now, you may want to look into personalization techniques. You will find such techniques from places like McDonald's, Burger King, IHOP and Starbucks. Learning personality to add your business is not a bad thing because most people nowadays will not pay attention to generic brands. This doesn't mean you have to be edgy and bold but it can mean you could be gentle and passionate through the words and placement of your content. Read on to learn more about personalization techniques and tactics for your business.
when you are building your network marketing business you can do it the easy way or the hard way. The hard way is figuring out who you are and why you do what you do. This can take decades or longer if you choose to focus on the cash flow instead of focusing on attraction and Authority. If you ever went to the store and bought chips or cookies or even a health food item, there's always a catchy slogan somewhere on there. The best examples are Nikes old motto "just do it." This is only icing on the cake though. You have to dig down and show your personality through your specific actions and words in everything you produce.
This could be called branding for your network marketing business. It is preferred to think of it as personalization. This includes color choices, graphic choices, targeting and many other factors. If you choose to leave a signature or motto that also will help brand or personify your business. You may have seen a lot of cartoons and videos online from certain businesses to help reinforce this personal branding by sharing a particular cartoon character. This will also help as well because it sticks in the in the viewers mind. And viewers will remember and relate to this character later on as they surf your website.
The do's and don'ts of personalization for network marketing
Brought up quickly and efficiently, there are only a couple of do's and don'ts for network marketing personalization. Don't make it forced, be natural and allow your personality to show through. Be creative in all areas of it and work with it until you're happy with the results from your marketing effort. Keep your text font readable and large enough for all types of audiences. Do a test run with your project before going completely with it. Run it with a small test group and get feedback and make changes from it. Don't overly spend on advertising cost for it you will lose more than you will gain. Be original and don't steal ideas and have fun with it.
About The Author
David L. Feinstein, noted business coach and home business entrepreneur, is the author of various articles and books that help to empower individuals. To get the real innovative marketing knowledge and training, so you can be at the cutting edge of using technology to build your internet network marketing business correctly, visit; http://www.DavidLFeinstein.com
2: Give it your best - fill the article with valuable content.
If you struggle with writing 400 words in an article at this point, you might ask:
"How in the world will I ever arrive at 600 words? Or more?"
Crazy, right?
You'll be surprised how easy it is, though, when you start out with a different aim - giving the best quality, you can.
If your goal was to produce articles, which would make your readers click at the link in your resource box and buy the product, you were promoting, yes, then it's hard to write small 400 word articles.
With a different point of view, you'll be amazed to find yourself plotting out long, content rich articles in no time.
At this moment, you might be wondering:
"Why? Why should I write longer articles and give away valuable content?"
To understand the answer, you have to go back to the basic definition of an article directory.
Article directories are here - not just to show your article and make money themselves through ads - but to be a middleman between writers and ezine owners.
In other words: Your goal with your articles should be to get them syndicated.
If ONE big list owner picks up your article, you can look forward to thousands of incoming readers.
Believe me, this is much better than earning a click now and then, directly from the article directory.
The really successful article marketers all agree on this one:
The best way to generate traffic using article marketing is to write with the sole goal of getting your article picked up and syndicated.
How To Generate Traffic Using An Email Newsletter begins with a list of email subscribers.
This list can be made up of customers or prospective customers.
Both of these lists should be kept separate, but combined for the purpose of a newsletter.
An email newsletter can generate the highest quality traffic that any website can experience.
This is true because those people who have subscribed to your email have opted in by making a purchase from your site, or through some other means, have opted in because they are interested in your websites’ products and content.
Whether through an advertisement, or simply signing up for a newsletter after visiting your site, these people are the best candidates to buy from your website.
The first group of people are your customer base and are the lifeblood of any business.
Repeat customers are an important percentage of sales and they should be given special treatment.
The second group of people are also important as they are prospective customers and may be making a purchase in the future.
These are the customers who will replace older customers that drop off over time.
They are also the future of your businesses expansion.
Once these people have opted into a newsletter, it is an opportunity to entice them into making their first purchase with specials such as sales and coupon codes or perhaps a free giveaway.
The people who read your email newsletter and go to your website represent the traffic that will have the highest percentage of conversion into sales.
Your list will be the most important part of your business and over time you will come to understand
that the list is everything for online sales.
Getting quality names for your newsletter is the ultimate goal because it will result in expanding
your customer base and creating a successful online business.
An excellent and often overlooked way of getting traffic is establishing your own affiliate program.
If you've been involved with Internet marketing for any length of time, you probably are already familiar with the concept of affiliate marketing and have probably already made some commissions for yourself.
In this case, however, we’re talking about joining the other side of the equation -- in other words,
you're going to have affiliates promoting your products!
Many people are interested in making extra money (and possibly a full-time income) through affiliate marketing because they don't want to deal with selling their own inventory, processing credit card
payments through a merchant account, or shipping products from their home or office.
With so many people looking to get started with Internet marketing by becoming affiliates, this is
an excellent opportunity for you to generate more traffic and revenue for your online business!
You see, those affiliates can take care of much of the groundwork and generate traffic for you by
sending people to your website through their affiliate link in exchange for commissions.
Of course, you probably already have other traffic sources, but an affiliate program can simply make
you even more successful by expanding and diversifying your traffic generation methods.
An easy way to start an affiliate program is to simply join one of the popular networks that handle
all of the annoying tasks like tracking and commission payments for you.
Clickbank is very popular and user-friendly when it comes to digital information products, but some
Internet marketers prefer to use other affiliate networks in order to avoid commissions theft.
A few of the other affiliate networks include LinkShare, ejunkie, and Paydotcom.
You can, of course, establish your own private affiliate program if you're confident in your abilities and for some reason want to avoid the popular affiliate networks.
In the age of Web 2.0, driving traffic to your website is not all about search engine optimization (SEO).
Part and parcel of an effective Internet marketing strategy is to ensure that your website is also present in the realm of social networks and media sharing.
Visitors do not only arrive at websites only through search results, but also through links that their peers share through these social networks.
What social networking platform could be more important than Facebook, the world's largest?
With over 800 million active users, your website stands to reach a wide variety of audience through Facebook, and sometimes all it takes is one "Like" button in your webpages.
How to generate traffic using a Facebook "Like" button on your site?
A Facebook "Like" button is a stamp of approval that visitors may click when they literally like the content of your blog.
Experience with video-sharing site YouTube indicates that visitors prefer a like-dislike system instead of a rating system when expressing approval or disapproval for content.
Facebook modifies this model and only has "Like" buttons that third-party content may use in their customized pages.
What makes the "Like" button extra special for Internet marketers is its content sharing component.
Visitors who click the "Like" button automatically share the links to their Facebook profiles, which can, in turn, be viewed by people in their respective networks.
If your content is good enough, the Facebook "Like" button serves as a form of endorsement by the people potential visitors trust the most--their personal contacts.
Viral blog posts are created this way.
When putting Facebook "Like" buttons in your website or your blog posts, remember to put it in two positions: the top and the foot of a webpage or a blog post.
This article presents 10 smartest and most effective strategies you can use to promote your blog and instantly attract visitors who are genuinely interested in your niche.
1. Stop Tweaking / Modifying Your Blog
Are you spending too much time tweaking your blog to give it the right feel? Let me tell you, the overall design does not matter to your audience as much as your content does. Instead of tweaking your blog every now and then, focus on creating content that is fresh, engaging and informative for your readers and make them come back for more. 2. Creating Pillar Content
Producing quality content is one of the biggest challenges for bloggers because creating high-quality content on a regular basis isn't easy. Good content makes a powerful impact on your audience, which is why it is important that you take the time to create the high-quality pillar content that can solidify your blog's reputation. Pillar content refers to a series of posts that represents your blog's best content. It includes all the great posts that you will refer new visitors to for their usefulness.
Great content serves as a go-to source for good and informative message for your audience within your particular industry. Pillar posts provide major support to your blog and are considered a very important component or staple of your blog. When you start promoting your blog, pillar content will serve as your bait to attract more traffic.
Once you have set up your blog, the very first strategy you should implement is to create relevant posts and populate your blog with some really new, yet interactive information. 3. Don't Focus On Monetizing Your Blog Too Much
Many new bloggers create blogs to earn money. Although there is no harm in earning money, putting too many banner ads on your blog can become too distracting for your audience. If there are too many, they can make your blog look really ugly and they can actually take your visitors away from your blog. Do you still think this could be a great way to promote your blog? I bet you don't. In fact, you should focus on building your email list and a targeted pixel list. Both of them will help you get what you're desperately looking for, more visitors and more money by re-targeting your visitors through paid ads. 4. Research Your Niche and Find Out Who and What Matters
A very important step you should take before starting your blog is to thoroughly research your niche. You should need to spend know all the ins and outs of your niche and know who matters, for instance, who are the influencers, big players and small players contributing to the niche in their own capacities. You should make a list of all the competing sites, channels, podcasts, influencers, communities and groups that are working within your particular niche. It's very easy with SE Ranking competitor research.
By doing so, you will have a major reference file of all your competitors within your niche. You will be able to see what they are doing and talking about and also all the items they are putting for sale and products that are popular among your audience. 5. Reach Out To Your Audience
Once you have your blog nicely set up and great content to pull your audience in, start promoting your blog. Take out the detailed list of all the influencers, big players and small players you're made prior to starting your blog. Keep a close eye on the small players, because you need them for blog promotion. You can start by offering them testimonials, case studies or even a blog post they would be interested in publishing. It is important for you to start a one-on-one relationship with the big and small players. By contribute on other people's' sites through commenting and sharing their work on your blog, they will start to recognize you and connect with you.
6. Become An Expert In Your Niche
Whether your niche is SEO, Digital Marketing, Content Marketing or any other, you should not only attain extensive knowledge about your niche but also present it in an interactive and engaging way through your blog. Your future audience is waiting to read content that addresses them and their needs. It is the power of your writing and expert analysis that will help you attract your audience.
7. Post Comments
Commenting on blog posts and participating in various forums and social groups is often seen as a way to get backlinks. But if it's done right, no such issue will arise. Always post comments on blog posts only when you have something meaningful and informative to add. Make sure to use your own name to do it, and not your brand. Participate in niche groups and influential communities on social media. Present yourself as an authority in your niche and genuinely help people. Don't just drop links.
8. Create An Interactive Conversation Flow And Acknowledge Your Readers
When creating content, make sure it is engaging enough to get the audience talking. Your posts should pose questions from your audience and encourage them to respond or share their own similar experiences. Your audience can talk to you via blog comments or email, make sure to acknowledge them and reply to them. This will encourage facilitate interaction. 9. Monetize Your Site
When it comes to earning money from your blog, take a proactive approach, because it can bring organic traffic. When you offer a product or service on your site you can attract your target audience. By creating a profit funnel, you cannot only generate more leads but also generate a lot of revenue in the next few months.
10. Use Paid or Sponsored Media
Utilizing paid or sponsored media is a viable option and an effective strategy for blog promotion. It includes blog promotion through Facebook ads, Google ads, promoted tweets, YouTube pre-roll ads, and much more. These social networks can bring an incredible amount of traffic, as well as, hundreds of leads to your site.
When you follow the strategies discussed above for promoting your site you will not only be able to boost traffic to your site but also generate revenue from it. Remember, promoting a site or blog is not a difficult task. It just takes a little time and understanding of what works. Implement one strategy at a time and see the difference.
If e-paper has replaced newspaper in your home then don't feel guilty about it. You are not alone; in some years this will be a norm everywhere. It is primarily because of the penetration of internet services, high-end smartphones in remote corners of the world and cheap accessibility. Most of the action takes place in the online space and this is why it has become a common hunting ground for businesses at large.
Decoding Digital Marketing
Marketing is not merely an attempt to sell products or services but an integrated process aimed at creating a predefined impact. It is a strong influencing force that can transform a business. So, experts stress on the growing importance of digital marketing in shaping a business for maximum gain. There is a swelling number of internet users and this provides ample scope for a business - new as well as existing ones, for market attention and convert it to tangible gains.
Here's Why Digital Marketing Is Not An Option But Compulsory For Every Business
Digital marketing is a staple strategy for every business aiming to make it a noted venture in the respective industry. The process flows through several channels and uses a number of tools to accomplish the desired goal. It is specifically goal-oriented and you can see the results in lesser time than traditional marketing methods. Here are some of the most important reasons for relying on it for a successful business.
Concrete analysis and adaptation: In digital marketing, user activities are monitored to arrive on a concrete data about the targeted group. Real-time data that gets updated from time to time; it enables more accurate analysis. This makes it most effective in predicting market trends and adapting to the changes.
Unhindered communication: There are several barriers of communication, in traditional marketing processes which can hinder the transmission of messages to your target group. However, digital marketing communication does not encounter such hindrances because it is direct and engage customers for undivided attention.
Customized content: Based on the data, communication strategists decide on messages which can be easily understood by consumers, meet their demands or resolve their problems and direct them to purchase the products or services.
Customer tracking: Digital marketing services target individual customers by identifying them through the device they use and their demography. The analytics are used to predict customer preferences, behaviours and predict their actions. It tracks customers from their initial interaction to end sales.
Dynamic approach: It uses real-time data, reaches the maximum possible customer pool, provides an immediate workable solution and aids in easy sales. This dilutes the time-lapse between each procedure and encourages more consumer engagement and sales.
Digital marketing offers you easy and unmatched solutions to overcome some critical marketing challenges. This has become all the more relevant because of intensifying market competition and penetrating use of technology. Digital marketing services are leveraging business like never before.
Shyam Future Tech, being a renowned digital marketing company in Kolkata which offers it's customers best of services with regard to online presence in such a way that it captures the attention of the visitors, hence turn those visitors into prospective customers.
Do you have a website or blog you publish content to every day but still not able to get enough visitors?
Have you just created your very first blog and are keen to try out all the ways to promote it?
This article presents 10 smartest and most effective strategies you can use to promote your blog and instantly attract visitors who are genuinely interested in your niche.
1. Stop Tweaking / Modifying Your Blog
Are you spending too much time tweaking your blog to give it the right feel? Let me tell you, the overall design does not matter to your audience as much as your content does. Instead of tweaking your blog every now and then, focus on creating content that is fresh, engaging and informative for your readers and make them come back for more.
2. Creating Pillar Content
Producing quality content is one of the biggest challenges for bloggers because creating high-quality content on a regular basis isn't easy. Good content makes a powerful impact on your audience, which is why it is important that you take the time to create the high-quality pillar content that can solidify your blog's reputation. Pillar content refers to a series of posts that represents your blog's best content. It includes all the great posts that you will refer new visitors to for their usefulness.
Great content serves as a go-to source for good and informative message for your audience within your particular industry. Pillar posts provide major support to your blog and are considered a very important component or staple of your blog. When you start promoting your blog, pillar content will serve as your bait to attract more traffic.
Once you have set up your blog, the very first strategy you should implement is to create relevant posts and populate your blog with some really new, yet interactive information.
3. Don't Focus On Monetizing Your Blog Too Much
Many new bloggers create blogs to earn money. Although there is no harm in earning money, putting too many banner ads on your blog can become too distracting for your audience. If there are too many, they can make your blog look really ugly and they can actually take your visitors away from your blog. Do you still think this could be a great way to promote your blog? I bet you don't. In fact, you should focus on building your email list and a targeted pixel list. Both of them will help you get what you're desperately looking for, more visitors and more money by re-targeting your visitors through paid ads.
4. Research Your Niche and Find Out Who and What Matters
A very important step you should take before starting your blog is to thoroughly research your niche. You should need to spend know all the ins and outs of your niche and know who matters, for instance, who are the influencers, big players and small players contributing to the niche in their own capacities. You should make a list of all the competing sites, channels, podcasts, influencers, communities and groups that are working within your particular niche. It's very easy with SE Ranking competitor research.
By doing so, you will have a major reference file of all your competitors within your niche. You will be able to see what they are doing and talking about and also all the items they are putting for sale and products that are popular among your audience.
5. Reach Out To Your Audience
Once you have your blog nicely set up and great content to pull your audience in, start promoting your blog. Take out the detailed list of all the influencers, big players and small players you're made prior to starting your blog. Keep a close eye on the small players, because you need them for blog promotion. You can start by offering them testimonials, case studies or even a blog post they would be interested in publishing. It is important for you to start a one-on-one relationship with the big and small players. By contribute on other people's' sites through commenting and sharing their work on your blog, they will start to recognize you and connect with you.
6. Become An Expert In Your Niche
Whether your niche is SEO, Digital Marketing, Content Marketing or any other, you should not only attain extensive knowledge about your niche but also present it in an interactive and engaging way through your blog. Your future audience is waiting to read content that addresses them and their needs. It is the power of your writing and expert analysis that will help you attract your audience.
7. Post Comments
Commenting on blog posts and participating in various forums and social groups is often seen as a way to get backlinks. But if it's done right, no such issue will arise. Always post comments on blog posts only when you have something meaningful and informative to add. Make sure to use your own name to do it, and not your brand. Participate in niche groups and influential communities on social media. Present yourself as an authority in your niche and genuinely help people. Don't just drop links.
8. Create An Interactive Conversation Flow And Acknowledge Your Readers
When creating content, make sure it is engaging enough to get the audience talking. Your posts should pose questions from your audience and encourage them to respond or share their own similar experiences. Your audience can talk to you via blog comments or email, make sure to acknowledge them and reply to them. This will encourage facilitate interaction.
9. Monetize Your Site
When it comes to earning money from your blog, take a proactive approach, because it can bring organic traffic. When you offer a product or service on your site you can attract your target audience. By creating a profit funnel, you cannot only generate more leads but also generate a lot of revenue in the next few months.
10. Use Paid or Sponsored Media
Utilizing paid or sponsored media is a viable option and an effective strategy for blog promotion. It includes blog promotion through Facebook ads, Google ads, promoted tweets, YouTube pre-roll ads, and much more. These social networks can bring an incredible amount of traffic, as well as, hundreds of leads to your site.
When you follow the strategies discussed above for promoting your site you will not only be able to boost traffic to your site but also generate revenue from it. Remember, promoting a site or blog is not a difficult task. It just takes a little time and understanding of what works. Implement one strategy at a time and see the difference.
Whether you're running a large or small business, one of the things that can effects your success is getting your brand and voice right. If you're in a sector that's very competitive, it's vital that you know how to make your brand stand out and what you can do in order to get the most from your advertising and marketing, consumers and business in general.
Appeal To People's Feelings
People like it when they feel they can relate to somebody or something. This means showing the human side of your brand. If you're a one-person business then that might mean showing your personality. If you're a bigger organization, you can still add emotion and character to what you do.
Tell An Interesting Story
To make your customers more interested and engaged in your business, tell them an interesting story. It could be something to which people can easily relate, or you might want to tell a story that really pulls at the heartstrings and makes your brand and voice memorable. Despite the fact that people might not think of you as the most successful company in the world, they'll be able to remember you, and that can often be much more important
What Are The Strengths of Your Business?
Think about the strong points lie within your business. For instance, you might not sell the lowest priced type of your product or service when compared to your competitors, but perhaps you offer the best support to your customers. Or maybe you really shine in explaining things in a simple and easy-to-understand way. No matter what your strengths are, use them in your branding.
Product Differentiation
A strong brand can quickly be seen as distinctive from its competition. Know where to be competitive, whether or not it's on cost, support, or some other key elements. Be very clear on precisely what advantages your business provides over other businesses and communicate these elements in your marketing messages.
Be Consistent
You want your audience to see to your brand across multiple channels. Your brand needs to deliver them with the same basic message and experience. If your brand is different on social media than it is in your email messages, the end result is confusion. Confusion drives people away. That's not your objective. Consistency builds brands.
Show Your Passion
The joy and focus that your passion brings your product and service will support your business during both bad and good times. Your passion will also enable you and your team to provide top-notch customer care and continued product and service development.
Ranking first in Google will allow you to get a substantial amount of organic traffic and can be the difference between a successful site and an unsuccessful one. Whether you are running a blog or an e-commerce site you should strive for that first Google spot. However this is easier said than done and with the number of updates that the search engine has been rolling out over the years, it has become increasingly difficult to reach this first place. So how do you achieve that in 2018? In this article, we will be sharing 4 tips that will allow you to rank first in Google.
Content
Quality content is a must. Gone are the days where you could escape with some spun content and rank high in Google. The search engine has become increasingly good at detecting poor quality content and will reward only those that are authoritative and well-written.
Make sure that the content is useful and add value to your audience. Very often authors just write articles and include all kind of filler contents in order to reach a certain number of words. This is not really useful for the audience and might be penalized by Google.
So, if you want to reach the first spot in Google pay attention to your content and make sure that they are of the highest quality and add value to your audience.
On-site optimization
It is important that your site adheres to good SEO practice when it comes to on-site optimization. For instance, you need to have your primary keywords and secondary keywords scattered around your site. Do not overdo it though as Google will penalize you for too many keywords.
Always make sure that your articles are written for a human audience and only place the keywords naturally in there.
Backlinks
Links are a fundamental part of any ranking strategy. It is important that you have a number of links pointing to your site if you want to rank first in Google. At the same time, you need to make sure that these links are coming from authority sites.
Getting links from link farms should be avoided at all cost. Make sure that the links come from sites that have real traffic and that they are not selling links.
Google knows how to discover Private Blog Networks nowadays and getting links from this kind of network can be quite risky.
Keywords
It is important that you choose your keywords well before starting to write your articles. There are various tools that will allow you to choose the best keyword. Make sure that you go for something that you can rank easily and that is not too competitive. Make a thorough analysis of your competitor's keywords to ensure that you can compete against them.
When one hears "SEO," it's almost automatic to start thinking of technical matters such as links, website indexing, and so forth. One crucial element that people tend to overlook but has quite the impact is content and producing quality content that assists SEO.
Keywords are the most crucial factor in getting your page noticed by search engines. Given the process of users inputting queries when searching online, making sure your content matches their queries via the right keywords is the trick to appearing on the results of potential customers.
Targeting Your Audience
Whether you're aiming for local customers or an international audience, including the necessary keywords in your article or blog post should be done with as naturally as possible. For example, if you're a baked goods store in Toronto looking for a better presence among your local customers, you can't just place "bakeshop in Toronto" randomly within each paragraph.
It's not just a matter of not appearing spamm-y (and avoiding penalization), it's also about actually providing content that audiences will stop and pay attention to. Even if your ultimate goal is to advertise to users, quality should remain top priority.
Different Kinds of Content
SEO marketers and writers typically come up with different kinds of content to place the necessary keywords in. These are some of the most used types, and each one helps to contribute to a level of variety in terms of website content.
Articles
Almost every website is bound to contain a whole bunch of articles. Articles can literally be about anything - from informative pieces to features on an event. Also, they're typically lengthy and leave a lot of room for elaboration.
Similar to what you'd read in a magazine or newspaper, while they're not completely formal in tone, they're not to be overly friendly, either. Articles typically keep a sensible tone that helps introduce important keywords and even establish an air of authority as well.
Blog Posts
Another very popular type of web content is blog posts. These are typically a bigger hit with younger audiences because of the playful tone used as well as the shorter length of the posts.
If your branding allows for it, blog posts can be great for when you want to appear more casual and personal to your audience. They also make it easier to "naturally" incorporate keywords into the text.
Infographics
With infographics, meanwhile, you get to really start diversifying your content since images are now involved.
From serious statistics to quirky (but still educational, of course) comics, infographics allow you to present matters such as product information to your audience in a way that's easier to absorb thanks to the assisting images and introductory and concluding paragraphs containing the keywords.
Videos
Videos are the ultimate content diversifier - you move from just making the audience just look at/read something to creating a more dynamic experience thanks to moving images and even sound.
Videos don't have to be published as often, but when they are, they should come with a paragraph or two of explanatory/introductory/concluding points where you can casually slip in keywords.
Apart from providing your customers your pitch, it's important that you're actually giving them something to take away from your posts as well.
Remember, these are people and you're asking for their time. Respecting that, providing content that will be worth their while should be part of any effective site as it shows customers that you acknowledge them as humans and not as mere cash factories.
Domain authority is the top factor in dictating the ranking of a website. You can go to sponsored content (aka PPC ads) all you want, but that's all temporary. If you want a good ranking that actually sticks around, you'll have to work on your domain authority.
Links
The best way to boost your domain authority is with links that lead back to your site, and such clicks that lead back to your site are made possible by your content being placed on popular sites. These inbound links are best achieved with engrossing content that's well-written just for your audience and in accordance to their interests.
When your content is interesting and presents accurate information useful to your audience, you're well on your way to becoming a go-to site for users, and with a better volume of regular traffic with little bounce rate, your website's ranking is bound for better visibility.
Content is definitely more than just a website filler - it plays quite the significant role in getting you that increase in traffic.
This is why getting an SEO services agency with well-coordinated technical and content production teams is key in ensuring that your online campaign is geared toward a single goal, and that is building a presence for your site and better brand awareness for your company.
For years I've been telling you and according to Robert Kiyosaki, author of the best-selling book "Rich Dad Poor Dad" the Number One thing people can do to increase their wealth is to start a Part-Time Business that can be taken to a full-time business, depending on the level of Financial Freedom you desire.
Whether you start a small Home Based Business, an Internet Business or a Network Marketing Business*... Owning Your own Business is The First Step toward Financial Freedom, however...
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Executive and Business Health Consultant, International Best Selling Author - Conceived To Lead: Dismantling The Glass Ceiling Mindset
Board Certified Clinical Hypnosis & Time-Line Practitioner
Board of Directors - Red Paper Clip Center - http://www.redpaperclipcenter.org
Presented here are relevant statistics and observations gleaned from the fourth annual "Freelancing in America" survey, conducted by the Freelancer's Union. According to the organization, "Freelancing in America" is the largest and most comprehensive measure of independent workers conducted in the U.S. The online survey queried 6002 U.S. adults who had engaged in full or part-time freelance work between August 2016 and July 2017. Freelancing was defined as temporary, project-based, or contract work performed at a for-profit or not-for-profit organization or government agency.
Who we are
In 2017, 57.3 million of our fellow citizens, representing 36% of the nation's workforce, participated in the freelance economy and contributed $1.4 trillion to the U.S. economy. The survey found that 63% freelance by choice, rather than by necessity, and enjoy this way of working. Freelancers reported feeling positive about our work and 79% preferred freelancing to traditional employment. We're more likely than traditionally employed workers to feel respected, empowered and engaged in our working environment. The survey designated the following freelance categories:
Independent contractors (35%, 19.1 million) -- Full-time freelance consultants whose only income is derived from client work Diversified workers (28%, 15.2 million)-- Freelancers who regularly do client work, but also perform other part-time work Moonlighters (25%, 13.5 million)-- Those who periodically take on freelance projects in addition to their traditional employment Freelance business owners (7%, 3.6 million)-- Full-time freelancers who assemble ad hoc teams of freelancing specialists to form a consulting firm, so that more complex and lucrative client work can be performed Temporary workers (7%, 3.6 million)
What we like Time and money impact the decision to freelance. Flexibility is considered a significant benefit and is favored by 60% of freelancers. Additionally, more than 50% of workers who left full-time employment to freelance were able to earn more money within the first year of freelancing than was earned in traditional employment. Forty-six percent raised their project fees and hourly rates in 2017 and 54% said they planned to do so in 2018.
Serious challenges
Sill, money is an issue for freelancers. Survey respondents reported that adequate billable hours, negotiating fair project fees or hourly rates and receiving timely payment of invoices (or receiving full payment) could be problematic.
On average, full-time freelancers log 36 billable hours/week. When the billable hourly rate or project fee is considered inadequate, cash-flow is impacted and there can be a struggle to meet financial obligations. Not surprisingly, the survey found that debt is also a worrisome matter.
Access to health insurance and saving for retirement are a challenge. Full-time freelancers rank medical and dental insurance as primary concerns; 20% have no health insurance savings.
Shaping the future
As traditional full-time, middle class paying employment continues to disappear, the ranks of freelance consultants can only increase, making us a fast-growing segment of the American workforce. Sadly, our government leaders are not attentive to the freelance community's unique circumstances or our voting-bloc potential.
Eighty-five percent of survey respondents said they planned to vote in the 2018 mid-term elections. If that statistic is accurate, it would represent nearly 49 million freelancer voters, more than enough to influence congressional and gubernatorial elections. Seventy percent of survey respondents would prefer that candidates and political representatives would address the needs of freelance professionals, because no matter how lovely things may be for the chosen few who command lucrative project fees, we are nevertheless quite vulnerable.
Freelancers receive no paid sick, vacation, or holiday time. We do not receive co-sponsored health insurance or retirement benefits. Billable hours can have feast or famine fluctuations that wreak havoc on our cash-flow and ability to meet important financial obligations. The 57.3 million freelance consulting professionals in the U. S. desperately need political representation, advocates and activism.
Thanks for reading,
Kim
Kim L. Clark is an external strategy and marketing consultant who brings agile skills to the for-profit and not-for-profit organization leaders with whom she works. Ensure that your organization achieves its mission-critical goals when you contact Kim at http://polishedprofessionalsboston.com.
