Using Images To Increase Website Traffic

Get more traffic using images

It can seem difficult to find quality, relevant images for your site posts without purchasing them and that can get very expensive for a website with many pages. If we can add relevant imagery to all of our pages and posts we're going to see a lot more success in terms of the percentage of people who read our content and spend some time on our websites.

We are visual by nature. We grow up from a young age reading books that are "visual" and we never really lose our desire for this as we get older.

If you are creating pages that are an ocean of words, then you are most likely not going to attract the broad audience that's out there. You will also get less engagement from those that do read the pages as people will not immerse themselves in the content on your website.

It's best to find the free-to-use images whenever possible. After all, you can always purchase images whenever you want or need to for certain situations, but not for each page. You might be using 3-5 images per page and if you purchase each image the cost can quickly add up, so let's look at a few of the free options:

Find Royalty Free and Free To Use Images

Pexels.com
Unsplash.com
Pixabay.com
Go to scx.hu.com and search?
Go to Wikimedia Commons and use the search bar
Amazon Associates, Free to join and use product photos
Images, likely one of the most confusing and scary aspects of building a website for many. To be honest, with a little understanding, there is no reason to feel like this. I'll show you some of the most popular sources of "royalty-free" images for your website and I'll offer you two strategies for creating your very own images, within most, if not all niches.

There are some other free stock photo sites as well, which means the images are fully public domain and you can use the images however you like. Something to keep in mind is that some authors might want you to give them credit for the photo while others will give you "full purpose" access on an image to image basis.

Screen Captures

Sometimes it's best to take a screen capture, or screenshot, to show content to your viewers. Enter "print screen key, or print screen Dell, Mac, Windows 10, Apple, etc", and learn how to take and save your files for use. On my Dell laptop, I simply press the "Windows" and "PrtScr" keys at the same time and the screen dims for a moment and the screenshot is saved in my file pictures.

You can also see if your pc has a Snipping Tool which will allow you to box off an area of a page or even the entire page and then save the snipped image to your file pictures for use on your website or elsewhere.

If needed you can use the following software:

Snagit - has a 30-day free trial
Droplr - is completely free
Print Screen (on PC) or Apple + Shift + 4 (on Mac)
Use Your Smartphone Camera

One thing to keep in mind is that you can take your own photos in many cases. A couple of examples would be if you were in the "dog training niche", or cats, there are plenty of opportunities to take photos at home or at the local dog park or grooming salon, etc.

If you are in an electronics niche go to the local stores and take some product photos that you can use. Another example could be food items. Make your own scene and take photos or go to a local market and get images locally to put on your website.

When you take your own photos, the image ownership and rights are yours only. So take as many of your own pictures as possible and always consider this option when adding images to your articles.

You Can Use Paid Images

Sometimes I'll search the paid image sites if I need to find a certain photo type that I can't seem to find in my free options. The images are usually $1 or less per photo and you get a better price if you subscribe. High-quality images are important for your website, especially the main article image.

Some of the most popular social media sites like Pinterest and Instagram are successful just because they are completely visual.

Just keep in mind that with the content you get from "royalty free" sites, you will need to check the permissions for each image as one might have different rules for use than another.

How to add images to your WordPress website

Go to your WordPress website Editor.
Find the page to edit.
Find where on the page to place the image and click there.
Click the Add Media button.
Upload the picture from your files.
Fill in the Attachment Details - Title and Alt text settings - Use the keyword in the Title and Alt text boxes.
Display settings - choose the page location for the image, left, center, or right.
You can Add a link to another page or an offer page if desired.
Choose the image size, thumbnail, medium, or large.
Click "Insert Into Post" - That's it.
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Importance of Responsive Web Design in 2018

A website with responsive web design is a site that is able to adjust to the screen it is being utilized on, regardless of what device it is. The website consequently reformats to give the user a superior experience that is appropriate to their device and can give your site various advantages & in addition be in accordance with Google recommendations.

Increase in mobile usage

Over the last five years, mobile browsing has increased very rapidly, and more recently, with the launch of 4G, it's become almost as speedy as desktop browsing. Over that, the price of data plans has routinely dropped over the last few years, which means an ever-increasing number of individuals can comfortably spend hours tooling around and browsing on their phone, with no financial repercussions.

It is important that to have a responsive web design which works better on a smartphone or other mobile device screens, due to a large number of people who could be using your website through a smartphone or tablet.

Benefits of responsive web design

With a responsive site, all content and pages are adaptable to all screen resolutions and devices. Whether you're seeing a site on your cell phone or a laptop, it will be bound together and easy to navigate despite the varying screen sizes. Providing an ideal experience for the client no matter how you look at it, responsive web design means your user can read and navigate the web page with least resizing and scrolling.

Responsive web design can enhance user experience which will convert into a positive impression of brand and business. If the client can access site easily on all platforms, will probably come back to the same site for more business in the future and it more than likely means a higher conversion rate for the website. In reality, as we know it where so much traffic comes from mobile devices, it's essential that you're accommodating this factor through your website.

Responsive website design is now also important as a ranking factor. Websites that are responsive will generally load faster which is probably going to support the website ranking and decrease the bounce rate. Responsive web design can also make social sharing easier, helps to grow a bigger audience for the brand.

SEO campaigns and website support are also a much smoother process with a mobile-friendly website. Responsive web design implies you just have 1 website to take care of; it's also quicker and more affordable than making a stand-alone mobile application in addition to your desktop website.

Responsive Web Design is Especially Crucial for E-Commerce Sites

Do you know what one of the most serious issues for online stores is? Abandoned shopping carts. People getting bored or getting cold feet midway through the registration procedure, and essentially taking off. Billions of potential sales disappearing.

You must inquire as to ask why individuals are abandoning their purchases, and past the conspicuous doubts component, you have the way that a considerable measure of online stores still has long and challenging registration forms, an issue aggravated by poor responsiveness

The less demanding you make for customers to make buys on your site, the more deals you will appreciate. By incorporating responsive design, you're gaining an edge on the competition, and giving your customers an uncontrollably smoother experience.

SEO and Digital Marketing

It's long been confirmed that mobile speed and responsive web design is an effective ranking factor used by search engines to decide as websites rank, so ensuring that mobile-friendly design is a priority that improves your website performance in more ways than one.

Another shelter is that mobiles are hugely more social media friendly, with clients considerably more liable to exchange over to a websites social media links on mobile than on laptop or PC. And we as a whole know how significant social media marketing can be to any business.

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Google Secrets to Make Money With Affiliate Marketing

Now that you have seen the Keyword Research Tool, we can discuss the importance and role of keywords to the level of your achievement. It is also important to decide on a niche, so you know which direction to take. Direction is so much more important than speed because 97% of affiliate marketers are going nowhere fast. The only difference is that the 3% built their Online Empire with Keywords as the foundation. You are looking for keywords with a high search volume and a low competition within your niche.

There are three kinds of Primary Keyword Research Steps known as;

Short Tail Keywords - Are single keywords and often referred to as Primary Keywords. These are the keywords that you want present in your domain name, but be objective and precise. Let's use the Dieting Niche for demonstration. Good Short tail keywords will then be Health, Diet and Weight. These three particular keywords get searched around 982,000 times on Google Per Month. That's almost a Million Searches, can you see where this keyword thing is going?

Long Tail Keywords - These are normally no more than Three Keywords making up a Keyword Phrase. Within the Niche we're using for demonstration, lose weight, losing weight, lose weight fast, and fast weight loss are excellent Long Tail Keywords. They are searched around 564,100 times on Google Per Month. But you will have to research the keywords relevant to your niche, which means your results will be different. Long Tail Keywords are being used in your Site, and Posts Title. It works really well if the Long and Short tail Keywords are combined.

Anchor Text - These are Longer Keyword Phrases and refer to the phrase someone will type into their browser to search a specific interest. The kind of search someone would enter when they are much more likely to buy. For this demonstration, how to lose weight, how to lose weight fast, and want to lose weight are great examples. Anchor text is what must be present on your site's home page, the Google Spider love seeing this and it helps with ranking. These anchor texts are searched 852,300 times on Google Per Month. Now combine the results of the three tests we've just done.

Yes, 2,398, 400 Searches on Google Per Month for the three search categories combined. By now you must realize the potential of proper keyword research, and why the 3% get to make those disgusting amounts of money online! This article will Simplify the Basics of SEO, what to include in Headers with Titles and even Categories, Tag Lines and Single tags. There is also the Site Map within Google Search Console.

Identifying the H1 Heading - May sometimes also be a Post or Blog Page Title but this usually refer to the Blog, Site or Video Title. The H1 Heading is where you include the Primary Search Phrases you wish your Site or Video to Rank for in Google within 15 - 65 Characters. It is important to preferably keep the H1 Heading within 60 Characters, because the H1 Heading will appear at the top in Google Search Result pages. Make the H1 Heading both Easy to Read and to Remember.

Identifying the H2 Heading - This is usually the Blog Post Title and once again the desired Search Phrases and Keywords need to populate this Heading. Numbers play a huge role with H2 Headings, and strangely enough uneven numbers have a more striking effect, combine this with a "Reason Why" kind of suggestion and you have a winner H2 Heading.

Identifying the H3 Header - Post Titles often also make up the H3 Header, along with Widget Descriptions within the Blog Side Bar. When you use the Text Widget to load HTML code, then the "Alt=" Attribute usually appear as an H3 Header.

A Blog post Title also appears as an H3 Header when you use an SEO Plugin like "All in One SEO Tools" and your Blog Post Title appears after the forward slash (/) to the Primary Domain. Using an SEO Plugin will allow you to submit all your individual pages, posts, tags and categories as individual site maps.

Identifying the H4 Header - This can be defined as something like the Tagline to you Blog Title Tag or H1 header. A Logo image is also often accepted as an H4 header within certain Plugins which may display a logo icon.

The Site Map Description - Your Blog Site Map is extremely important, and for this you simply install the Plugin "Google XML Site Maps". This Plugin will share an updated your Blog Site Map to the Google Search Console each time you make changes, but the changes may take a while (Normally 2 - 3 Weeks) to show up in Search Results.

It is however important to manually check for the Site Map Acceptance from inside the Google Search Console, even with the Google Site Maps Plugin Activated. There may be times when certain errors occur with your Blog Site Map inside Google, which means Google cannot find your Blog.

You have to then test the site map with the tools provided from within the Google Search Console, fix the errors found from inside your Blog C-Panel and test the Site Map again. When the results return with Zero errors found, you simply delete the old site map and upload the new site map.

Accessing the Google Search Console you will need a Google account, as with all the Free Tools Google gives you and it's a Lot. You simply need to look in the right places and then take your time getting to know how to use the tools. Simple Search your Browser (Preferably Chrome) for the search phrase "Google Search Console" and simply follow the instructions after opening the link on the search result page.

The Blog Site Map is what Search Engine Spiders use to Crawl your Blog so it can be categorized correctly, sending the right visitors your way. This is why the presence of Keywords and Search Phrases are so important throughout all content on your Blog, just the right ones in the right positions.

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10 Tips to Optimize the On Page SEO

Here are our top 10 tips to optimize the on page SEO of your Website

1. Create high-quality content

What is important in optimizing and improving the on-page SEO of the blog is to produce the best possible content. Quality content that interests your audience. Content that solves the nagging problems of your audience while offering them what they are in search of.

2. Optimize titles

The headline may be the initial thing your readers see therefore it must seduce them. It's also the section that is first Google takes into account to rank a typical page. To enhance the on page SEO of your website, you need creative titles but in addition optimized and also the main keyword has to arise in the titles.

Use the 70 characters Google displays in search results and make use of the main keyword. The greater at the beginning of the title the greater.

3. Optimize URLs

Although some CMS like WordPress or Blogger create URLS automatically, if you want to enhance the SEO that is on-page of website, always personalize them. The URL of one's blog post has got to be short but abundant with content and relevant. Eliminate empty spaces by using hyphens between words.

4. Create links that are internal

Each time you write an article that is new the blog, create links in content that result in other articles on your blog as long as they truly are related, needless to say. Why?

1. You give Google ways to navigate your website and may rank it better because the links assist to transfer authority from 1 page to some other and reinforce the thematic relevance.

2. You give your readers valuable information as you enrich your content with other useful information. Have a look at point 6 and you'll see what we're talking about.

5. Connect to external pages

Linking external websites offers great value to your visitor as it gives them more info by what you're talking about, of course, you really need to link to pages related to your content within the anchor text.

6. Optimize your images

Optimise the weight and size of the images before uploading them to the article.

Add the "alt" tag to any or all images, using the main keyword.

Fill out the "Title" label descriptively and making use of the keyword that is main.

Add a description towards the image.

Use an image compressing plugin like Smushit for WordPress.

7. Publish regularly

Google likes websites that are updated often. So create an editorial calendar and follow it. You don't need to post every day but do it more often than once a month. And stay regular. On the same day and at the same time if you decide to publish once a week, always do it. Your readers will appreciate it.

8. Optimize content

The body of this article is where you need to work the hardest as it's exactly what your visitors will read. We now have said it before but we repeat: the content is offering great value to your audience and get of great quality. Focus on solving problems for the readers and provide them what they are looking for.

Having said that, to boost the on-page SEO of your website, your primary keyword needs to can be found in your body but additionally variant words associated with the keyword that is main other related keywords and synonyms. Why?

Because Google doesn't rank a page using only a keyword that is single it analyses most of the content (on-page SEO ) and external factors (off page SEO) to see in the event that content is applicable.

9. Optimize meta descriptions

The description that is meta of page or blog is exactly what appears when you look at the search engine results underneath the title and URL.

Aside from being among the factors that Google uses to rank a web site, it's one of the best methods to invite visitors to click on your own article and not another.

The meta description should be seductive and suggestive for a person to click on your post.

10. Optimize the loading speed

Another very factor that is important enhance the on-page SEO of one's website is the loading time. The reduced it is, the better, because Google likes pages that load fast. You'll want to ensure that it stays under 0.5 seconds. The person who clicked on your link might get bored and click the back button in addition, if it takes ages to load. You can check your page speed utilizing the page speed insights tool.

You think there are other approaches to improve the on-page SEO of your blog? Is it possible to inform us your secrets? Leave comment below and discuss everything you do in order to optimize your site.

Ragini Gautam,

SEO Specialist in Trifid Research,

More Updates visit:- http://www.marketquery.co.in

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