3 Steps to Help You Create This Essential Part of Your Business Brand Identity
Creating your brand identity involves many different facets including the logo, taglines, website colours and brand voice.
Every brand has a voice. Your brand is unique, so your brand voice should be too. Your branding voice is the constant personality you use when communicating your message to the world.
From digital advertisements to social media posts to product packaging, it's important to have one consistent and unique branding voice across all your marketing materials. Otherwise, you'll end up with a muddled message that won't resonate with your customers on any level.
Here are some brand voice examples from well-known brands:
• Quirky, casual and fun.
• Friendly, optimistic and joyful.
• Inspiring, powerful and positive.
• Helpful, encouraging and funny.
No matter what you're selling, you need to create an engaging branding voice that's authentic to your values.
Here are 3 ways to make defining your marketing easier:
1. Make your brand voice relevant.
Think about who uses your product or service. You want to define your efforts to speak to your target audience and create an emotional connection to what you're offering.
If your audience is millennials who love yoga, your voice is going to be different than if you're targeting 40+ women shopping for clothing.
Some good questions to ask are:
1. How do your customers (or how do you want them to) define your brand identity?
2. What's the greatest benefit your product or service provides to people?
3. How do you want people using your product or service to feel?
4. How does your product or service stand out from the competition?
Once you've answered questions like these, you can...
2. Start with three words.
What three words do you want to reflect the personality of your brand? Three is the number commonly used by organizations to define this voice. Choosing more will just duplicate what you already have or water down your core characteristics.
Here are some examples of words to describe brand voice:
• Enthusiastic
• Confident
• Helpful
• Innovative
• Inspiring
• Fun
• Authoritative
Next, choose limitations for each word. For example, confident but not cocky. Funny but not silly. This will help you further define your brand identity and write targeted brand copy (or give your writers a guide when they're writing your copy).
3. Implement your brand voice everywhere.
If you're going to keep your brand consistent, you need to ensure every piece of writing reflects your brand's personality.
This means looking at your website, emails, social media accounts, and print materials such as business cards. You may have to rewrite older copy to reflect your voice or create totally new content, but don't skip this important detail.
Imagine getting an email with no defined plan or a totally different brand voice than the one you get on a company's website - it's jarring, confusing and doesn't evoke a feeling of trust.
These three steps will help you define your business as part of your bigger brand identity. Once you've defined your brand's identity, you can start speaking to your customers in an authentic and compelling way.
Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.
If you are new to Social Media and online marketing or find it overwhelming and confusing, my monthly group coaching program, AMPLIFY! Business Academy http://amplifybusinessacademy.com/ is a perfect way for you to incrementally learn the best strategies and tactics to help you grow your business online.
Social media was once considered to be only for teenagers or for those looking for romance and relationships but that has changed dramatically in recent years. Facebook has evolved as one of the most valuable assets to advertisers who are striving to reach a particular niche audience.
Facebook is the largest and most visited social network on the web today is.
Not only is it a popular location for social interactions but also it is becoming a fiercely competitive marketing tool. Many entrepreneurs are beginning to tap into this advantageous method of generating leads and sales for their businesses. Research is showing that the average Facebook user spends just over 6 hours a month on Facebook which is double the amount of time of its closest competitor, Google. Over 50% of these users are perusing Facebook from a mobile device which means that there are more than 543 mobile users searching for goods and services while on-the-go. Every day there are more than 3.2 billion items that are liked or commented about on Facebook pages and that translates into a very powerful mode of advertising for any business.
Advertising campaigns on Facebook are providing up to a 5 fold return on any investment because of the strategic targeting of the right audience. Consumers are becoming more aware of brands and are recalling what they are seeing more than other online advertising averages. Facebook advertising is the catalyst for more positive conversations about businesses as well. More importantly, the 47% trust rate for advertising on Facebook commands a respect and awareness of this tool that can effectively be used to expand the bottom line.
When considering the most efficient way to invest advertising dollars, you should include Facebook advertising in your plan. You can connect to this exploding power to target new business, to generate high quality leads, and to piggyback additional advertising strategies, like word-of-mouth advertising, to more effectively stretch your advertising monies. An entirely new world of possibilities will be opened up to you with Facebook advertising.
Facebook advertisers are permitted to geo-target an audience by country which allows the advertiser the ability to limit or expand the message of their ad based on settings that are selected. Most of the countries in the world are now Facebook friendly which expands boundaries that once limited the sale of products to smaller areas and locations.
One of the features of advertising with Facebook is the advantage of keyword interest targeting. When a user signs up for Facebook, they create a profile page that is based on their interests, likes, and activities. When you create your ad for Facebook, you have the option of searching and selecting keywords that are of interest to a specific user. This will better target an audience that is already interested in your ad before they even see it. As an example, let's say that you as an advertiser are trying to reach people who are doing home remodeling projects. When you type in the word home remodeling, a list of keywords will be pulled up for you that are related to the profiles of users who listed home remodeling as one of their interests. You can then choose any of these keywords in your ad to reach those people who have these keywords in their profiles. You are targeting an audience who is interested in your information and who will respond to your ad.
Before you begin your advertising campaign, it's important to clearly know who you want to target. Customize your Facebook advertising to the target market so that this tool work better for you and your company. Try to vary your approach so you can attract different groups. 20 year olds will view your ad differently than a 40 years old will even if they have the same need for your product. Appeal to your potential client in a positive and attention-getting way. Be clear, concise, and brief.
There are several ways to advertise on Facebook; you can use these cost-effective ways to increase the traffic to your website and generate more business and profits for you. The first way to advertise on Facebook is to create a business profile so you can interact with your list of "fans" whom you will persuade to become clients. You can send out updates, news articles, special offers and promotions, and discount information to the entire list; Facebook affords you the ability to communicate instantly with a list of people who have already indicated that they are interested in your products.
Another way that you can advertise powerfully on Facebook is to buy an ad that is targeted toward a segment of the user base. Each one of these users has an enormous amount of information stored in their profiles. This information can be used to target them based on a selected keyword or filter. Using this method will assure you of reaching potential customers who are most likely to buy your product.
Word-of-mouth advertising has been brought into the digital age with Facebook's beacon tool. News feeds let users access each other's personal profiles and postings or comments. Facebook allows businesses the ability to report a user's actions with the business website and company to the user's friends. If a Facebook customer buys a product from you or engages in discussion regarding their satisfaction with your company, their interaction with you will be posted in the news feed which will automatically create a referral system for your business. It's word-of-mouth in cyberspace.
The first thing to consider as you plan your Facebook ad strategy is your goal. Are you going to advertise your product, expand the number of people who like your business page, inform the Facebook community of your business and what you do, or are you simply getting the attention of potential customers. As your goals become clearer, begin to decide on the type of ad you will create; there are three types from which you can choose.
Crafted ads target Facebook users by filtering demographic information such as age, location, and gender. These ads will be featured in the right hand column of Facebook pages. You can create sponsored stories which interact with a Facebook fan's page with the specific story. The ad will show up in the right hand column once the fan likes your particular post. You can also select promoted posts which are more visible in the posts on friends' pages and on their contacts' pages as well. One of the most powerful aspects of Facebook advertising is the customer loyalty that you will build. Create your own business Facebook page that will allow you to directly interact with your clients. This will give a more personal touch to your business and also will allow you to use word-of-mouth advertising that you generate from your Facebook ads to spread the word in a cost-effective way. Client satisfaction, customer service, and buyer protection are all tenets of a marketing strategy that will work nicely for you and your Facebook advertising campaign.
You can offer special promotions, new products, or the latest trends with your product with your Facebook ads to reach clients that are strategically targeted and already interested in your product or service. This will provide up-dated information to your clients and keep them better informed in a time-efficient way. Today's consumers on are the go with busy schedules and demanding deadlines. These ads will connect with them and solve their issues and concerns in a timely fashion.
Facebook ads are much more flexible than other internet locations. You will be offered additional character length for any ad descriptions that you might have. You can also improve your flexibility with image-based ads that attract the visual buyer. If someone participates in the Facebook community, then they are already proven to be a visually stimulated consumer. Use images and photos of high quality and that convey your message with the power of a thousand words. Your Facebook ads will be more visible to an audience who is there to engage in obtaining information as well as to create it themselves.
With the Facebook site itself generating such a high rate of traffic on a daily basis, your ad has a much better chance of being seen and having a positive effect. It will be seen a multitude of times by a targeted audience who is already comfortable shopping the online arena. Users visit the site many, many times a day and your ad will be there to greet them as they login and begin to participate.
You are also allowed with your Facebook ad to purchase space on a click-based or impression-based fee structure. Using your budget and personal preferences, you can tailor your ad campaign to meet the needs and goals of your business plan.
Because of the targeted nature of Facebook, advertising on Facebook can be affordable for you company. You can reach your targeted audience with your online campaign for a very reasonable price. The selection of packages that you can select is extensive so that you can reach as many users as your budget will allow you to.
The use of smart-phones has skyrocketed in recent years and your ability to reach this high volume of consumers is phenomenal. Access to these devices happens every second of every day and you can tap into this gold mine of prospects. Your ads won't just be limited to laptop and computer users; you will be expanding your potential client base.
You will be offered a choice between pay-per-click (CPC) or per 1,000 impressions (CPM). Studying your demographic clicks and responses will be an important first step. Begin by starting a campaign that includes everyone and then, after a set number of impressions, see who clicked on your ad and the responses that you received. After some study and careful insights, you can then rewrite the ad to appeal with that demographic audience in mind. You can then reset your campaign as a CPC method. Finely segment your ad to appeal to different age groups, or sexes, or relationship statuses. With this small touch, you will get more bang for your advertising buck. Continually test and modify your presentation to foster higher results with substantially lower costs.
With Facebook targeting, the natural skew is toward a younger than average audience that is female. Sometimes users mislead others by submitting incorrect data on profile pages. This will cause misrepresentation of data and some of your ads will be seen by users who are not interested by their very nature; you can only get a rough estimate of the people who might see your ad. When initially targeting your ad to an audience, you might begin with 10,000 people; 50% of them will log into Facebook and see your ad. By choosing this number, you will keep your costs under control and more efficiently modify it before you launch the ad to a larger audience. Carefully select connections of people you know who trust you and your business. This will give you a base circle of community with which to begin your advertising campaigns.
Another important thing to consider when you are creating your advertising strategy is to include additional languages other than English. Inexpensive translators can be hired on some of the work at home web locations to translate your copy for you. Many advertisers neglect this segment of the population and lose many dollars in profit for this lack of attention to detail. You can open up a new section of loyal clients with just a simple effort of reaching them in a language in which they feel comfortable purchasing.
Another powerful tenet of advertising on Facebook is the low risk involved in using this format. You will have full control of your advertising budget and it will be a good testing ground for your ad. You can learn if your message is effective in communicating to a potential buyer who you are, what you are offering, and how they can purchase your product quickly and safely. You are free to modify your message as needed and promote it to a better target. You can ascertain what works best with a particular demographic and how to reach them with your message. Especially if you have a fledgling business, you might want to use the high power, lost cost approach of a Facebook ad.
If you are striving to target your local audience, Facebook ads have been proved to be very effective. You can inform local and regional clients about your business and have the "friend" network assist you as well. Many local communities enjoy supporting local businesses that give back to civic groups and Facebook can get your ads to them quickly and efficiently. When you have a happy, satisfied customer, they can tell the seven people in their social circle and those seven people will tell seven of their closest friends and so the network will distribute the message about you and your product. Testimonials serve to peak the interest of clients ready to buy but who have just one more question. If someone has purchased your product already, they can attest to its quality and your excellent customer service. Facebook is being used in your area by all of the local people who are just waiting to be approached by your ad. The appeal of Facebook extends to everyday people; you don't have to be a computer genius to take advantage of this advertising power.
By promoting your Facebook business page through the ads you place on Facebook, you are guaranteed that the people you are targeting with your ads already have a Facebook account. You can be assured your ads are reaching the audiences most likely to buy from you and the communication vehicle is at your disposal 24/7.
One of the most powerful reasons of advertising on Facebook is the budget management that is available to you. Thousands of dollars of advertising fees are not required upfront. So, you don't have to have capital outlay at the onset of your advertising campaign. Your budget can be as low as $1 per day if that is the option that you choose to employ. Budgets can be changed daily or at any time and by any amount that you wish. The measure performance tools available on Facebook advertising allow you to see and test ad rotations and explore which are the most effective tools for you. After you run your first ad, try changing a combination of the ad's image, description, and title. You will measure the performance rate of your campaigns by viewing the click-through rate which is the percentage of clicks from the number of times it was viewed on Facebook. You will select the ad which shows the highest click-through rate for you.
In a world of social media, advertising can be an excellent way to reach customers. The users of Facebook are very active; they log on daily sometimes multiple times. It provides a way for you to reach customers with whom you might not have otherwise connected. They are going to find your ad on a social media sight more rapidly than they would your own blog or website.
The exposure you receive is a very lucrative benefit to advertising on Facebook. The more customers who are exposed to your product, the higher your profits can become. Facebook does an excellent job of allowing all advertisers a multitude of targeting options that include age, gender, interests, and relationship status. These targeting filters will strategically develop an audience who is primed and ready to buy. This is possibly the most beneficial tool of Facebook advertising.
In addition to an effective list of potential clients, you will have all of the benefits of instant results. In our fast-paced society of today, speed in purchasing is important. A client will spend approximately 90 seconds looking at your ad before moving on to something else. Quality images and representations of your product along with concise and clear descriptions are dynamic tools to capture the attention of the audience and cause the perusing to develop into purchasing. You can attract many new customers in a single day and the profits can rise along with those viewing your ads.
Before you even begin your advertising campaign, you must set your budget and stick to it. There are expensive options for you with Facebook advertising but you will have to operate within your budget to obtain the success you are seeking. Use a common sense approach with your newly acquired technological advertising to promote your company and profits.
In addition, a Facebook ad will provide you with a more personal platform of advertising. Research shows that consumers are more likely to trust your ad especially if they see a link to a Facebook friend. Your ad is placed in the right hand column and is a bit more engaging than an ad they see randomly on a search engine. Even in the world of internet marketing the handshake and confidence in a deal is important to make. By personalizing your Facebook ad, it's like extending your hand across cyberspace to reach out and seal the deal. This type of business advertisement will foster good business relationships that ensure repeat business.
In effective advertising, everything is a balance. You don't want to spend a lot of time reworking your ads if they aren't accurately targeting the audience you need to be targeting. Spend time tracking your progress and your effectiveness but don't forget to interact and connect with potential and current clients. Follow through with all of your strategies and the components of your plan to generate new customers and increase your profits. A Facebook ad campaign will be an effort that takes time and patience. Keep in mind that Facebook advertising is about developing relationships and connecting with consumers not just selling them a product immediately. This platform of marketing is still developing and using these advertisements effectively will take research, study, and modifications that better hone your ad for consumers to view.
Facebook has become a powerful tool in the advertising world. The expanse of active users coupled with the micro-targeting tools make this method of telling others about your product one that will reap dramatic rewards for your bottom line. You will boost sales and maximize profits at a cost-efficient way for your business. Your business will be given the opportunity to build, improve, and maintain client relationships which is a satisfying aspect of having your own business.
The clients with whom you connect will provide you with feedback, encouragement, and testimonials that can help you reach your goals and dreams as a successful entrepreneur. By using the proper demographic, copy, and image, you will see your Facebook ad come to life. Don't be afraid to try this new and unique method of advertising. It's a fun and interesting way to reach an enormous audience with a few simple guidelines that anyone can perform.
It's not rocket science but it can provide you with an astronomical income that makes your business the success you knew it could be.
Understanding the tiny facts about the Forex market is mostly what it takes to be a successful trader. Many people from a standoff-ish point of view see Forex trading as so much hard work meant only for professionals with long years of experience in the finance industry - but there is more to it. What many do not know is that just about anyone can make a huge fortune from the Forex market with the right idea and the right practice.
It is true that there is need for hard work and experience, but that is just the secondary aspect of what one needs to succeed as a Forex trader. People readily skip the primary facts that form the foundation of a successful trader, thinking they are negligible when they are not. A stable psychological state of mind is one of the primary factors that have so far proven immensely important in trading successfully. The weird thing about it is that anyone, new or seasoned professional traders, can fall prey of the damage that comes from not having a sound mind towards trading Forex. It takes constant efforts, irrespective of past records, to keep one's head above water in the world of currency exchange.
TAKE A LOOK AT THE FOLLOWING SCENARIO
Mr. A is experienced in the finance industry as a professional analyst and trader. He has worked with so many finance organizations, learnt a lot in the process, and even developed some awesome theories that earned him a noble price. Obviously, he is highly sought after at all times, and there is a long waiting list of huge finance firms asking for his consultation and partnership. Mr. A finally agrees to work with one of the big companies as the team leader of a group of exceptional high end professionals like himself, and the whole world's eyes were on them to see how they will fare. Definitely, Mr. A and his team are expected to change the story of the organization for good; everyone expected that. The question now is how good will the outcome be? You can imagine the surprise when Mr. A and his team lead the company to its demise. Yes, the company closed down as a result of wrong calculations amplified by leverage.
What went wrong with Mr. A and his team? The only logical explanation to that is that they were too proud of their achievements, and as such were psychologically damaged to the point that they thought they knew it all. They felt they could control the Forex market since they are an excellent group of analysts working together, probably the best group of analysts in the whole wide world. That right there is psychological instability, and it does not go well with Forex trading.
HOW TO MASTER THE PSYCHOLOGICAL ASPECT OF Forex TRADING
Meanwhile, this story is real. It happened to LTCM funding company, and there is so much the finance world can learn from that when it comes to mastering of emotions while trading the Forex market. Here are some points to help:
1. ALWAYS WORK WITH MODERATION:
Do not put all of your eggs in one basket; never. There will always be better opportunities in future, so it makes no sense to feel like "it is now or never". Greed is at the top of the list of the problems encountered by Forex traders. It is important to always seek profit and attach importance to financial success, but it should not be the driving force of the traders.
To make sure greed does not prevail, ensure strict adherence to discipline. Traders should always learn to stick to their trading strategies at all times. Every anticipated move should be based on principles established by the diligent study of the market.
2. WHAT IS THE WORSE THAT CAN HAPPEN?
In the career life of every Forex trader comes a time of indecision. No one can control the Forex market, and that is more than enough reason for many to fear. There are times a trader may be on a failing streak, and it looks like the strategy is not what it should be. Well, it is the Forex market; no one has control over it. The best any trader can do is to stick to the plan, and keep a bit of an open mind towards the opinion of others based on proper research. Indecision should be highly avoided, even at the point of fear.
To avoid the implications of trading fears, traders should learn to stick to the strategy of course, and avoid random decisions. Also, traders should avoid leveraging their accounts unreasonably, thereby risking too much. Always have it in mind to stake just as much as you are willing to lose.
3. DON'T GET HIGH:
The thing about getting high is that your state of mind is elevated in an unrealistic manner. A trader that gets high on Forex trading is tempted to believe that Forex will give him unlimited wealth no matter the approach he takes. Even traders that may not have ever experienced failure in trades should not get high or euphoric on that. In most cases, people that are in a euphoric state of mind while trading Forex end up frustrated because they allowed their feelings of might to blind their reasoning. If you have been on a winning streak for a while, be careful not to think that you have mastered Forex trading so much that you can trade without your strategy and still get good results. Anyone that dares to do that is simply high; and is doomed to fail at a point.
Always have it in mind that all strategies have flaws, no matter how long it has worked perfectly well in trades. The market changes, therefore strategies need to be altered to suit the change as required. A trade can only be successful if the trader has put in time to study the market and applied profitable principles of trading, not the other way round. The case of LTCM is a very good instance of this case.
4. IT GETS BETTER:
Again, a trade can only be successful if the trader put in time to study the market and applied profitable principles of trading. It is possible to lose several trade one after the other; it happens even to the best of Forex traders, which can lead to panic. However, this is not enough reason to quit as many may be tempted to, rather, the trader should put in the required time to study the market and apply the right principles.
Note that periods of market volatility causes panic more than any other factor. Volatility can make a sound strategy seem like it is useless, which is true. Strategies for trading a volatile market environment are not exactly the same with non volatile market conditions. Some traders prefer to use a different strategy entirely, or stay away from trading the Forex market in such times.
CONCLUSION:
No one masters anything overnight. It takes time, persistence, and constant practice; but in the long run, it all pays off profitably. The Forex market is the biggest market in the world, there is always room for anyone to trade and make good profit when the right principles are applied.
Hi, I am UC Ann Nwancho, and I am a professional freelance writer for hire. You can catch me @ucannwrites, or visit my business site http://www.writematics.com. I look forward to hearing from you. Article Source: http://EzineArticles.com/expert/Uchechi_Ann_Nwancho/2533184 Article Source: http://EzineArticles.com/9933781
Email marketing is becoming one of the best effective and affordable tools for online marketing.
As the Net has grown, e-mail marketing is becoming one of the best effective and affordable tools for online marketing. E-mail marketing significantly impacts businesses if they are B2B or B2C (business to business/business to consumer).
Marketing throughout e-mail raises your brand devotion and raises your customer service throughout the eyes of your buyers. When ever permission based e-mail marketing is carried out correct it can easily be even more good than any sort of other kind of web marketing technique. The point to bear in mind is that no one single element of website marketing may stand on its own.
For example, an e-mail newsletter must have a tremendous site to support it and also curiosity in your business to build your e-mail list in the first place. The quantity one activity on the web is e-mail. This is the reason e-mail can certainly be utilized as a superb internet marketing tool. Various Internet end users say that they would rather get marketing messages in their e-mail than be bothered by sales phone calls at home Permission Based E-mail.
One essential key element to a powerful e-mail marketing technique is to just concentrate on permission based mail. This involves that consumers have to select to get mail from you. This is known as "opt in". You should certainly by no means rent or purchase an e-mail list since this is regarded as to be spam.
No matter what precisely the person of the e-mail list will tell you, the absolute majority of the addresses on the list did not opt in to get e-mail or to have their exclusive info sold to you. Once you send e-mail to customers who don't desire it you're sending spam. Spam will grant your company image a cheap appearance and eliminates virtually any trust that clients have in you.
You need prospects that are top quality and not amount and this results in building up your personal e-mail list. You'll discover that the final effects will be huge to you and your business.
Not really an add-on of support services.
E-mail marketing will need to be viewed as a complement of the customer service that you offer. You want to be capable to connect with your buyers at every single point in the sales procedure. The moment you provide your consumers what they request, with out mistreating any authorization, you set up the foundation for a bond that is founded on value and leads to long-term customer devotion.
Learn Internet Marketing and start making money right now! Take my Free Internet Marketing Email Mini Course. Also make sure you visit my Internet Marketing Blog [http://blog.onlinemarketingcore.com] to read more similar articles of this topic.
We are in a digital world where almost everything is integrated into a single system of the world wide web. We are in an era where we don't have to have a shop to sell our products, an era where we don't have to meet to communicate, an era where we don't necessarily need to follow the traditional door to door method to advertise our products but rather an era where everything is done in a simple and faster way.
With the high rising level of graduate unemployment in Nigeria, I began to think of the way out as I will soon be graduating from the University. Then I recalled listening to speaker at the World leadership forum emphasizing the statement "You don't need capital, what you need is an idea". I began to brainstorm about the statement for the fact that I am scared to be an unemployed graduate like the millions who are yet to secured a job.
However with time, I began to understand that the leading world entrepreneurs never started with a capital but rather an idea. Bill gate the richest man in the world never did start the Microsoft with an a huge capital but rather his idea, Mark Zuckerberg the Facebook CEO who is also the fifth richest man never start the Facebook with capital but rather an idea, Steve Jobs who is also a Co-founder of Apple start the company to revolutionalize the smartphone industry with just an idea, Jobberman was created out of an idea, Linda Ikejis blog was created out of an idea and in fact every good business that developed into a multimillion dollars was created out of an idea.
To look further into it, I discovered that capital is easier to get but no matter how huge a capital is, without a good idea the capital is a waste or can be lost whereas a good idea is difficult to find and never can it be lost. so the question remains how do you discover a multimillion dollars idea. How do you break from the chain of unemployment in Nigeria. Below is a five tips to discover that business idea that will change your life forever.
5 TIPS TO DISCOVER A GOOD BUSINESS IDEA
1. OBSERVATION: To discover a good business idea, one has to observe things and circumstances around him. As you wander in the land of observations you need to be able to identify what people do often, what challenges they face on a daily basis, what they need, how they want their needs to be met, when and where. As you observe an ask yourself all this questions you must be able to identify the way out.
Steve Jobs will often go to the park to observe how people listen to music, Mark Zuckerberg possibly observed what if he and his friends don't necessarily have to meet on a daily basis but rather connect online to gist and share pictures, JOBBERMAN knew people submit their CV and application letter directly but what if they can do it on their behalf.
So the most important aspect in discovering an idea is to observe the market you are interested in, how do they go about doing their businesses, is they anything that needs to be readjusted and many more things. 2. IDENTIFY A PROBLEM
Your observations will be futile and unnecessary if you are yet to identify a problem in the way people conduct their business. Idea can only be realised out of the desire to offer solution and better services to people. JUMIA and KONGA discovered a problem in marketing, so they create an online market where you make purchases and get it delivered to your door steps, if you are yet to discover any problem that needed o be resolved then you are far from identifying a multimillion dollars idea. 3. OFFER A SOLUTION
Now that you have discovered the problem in the way people conduct their business as an entrepreneur, you must offer a solution that fills that gap or void of unsatisfaction in the customers of such market. This can come by reading books and materials related to that niche of business. 4. MAKE A FEASIBILITY STUDY
Have you discovered that idea you think might fetch you millions, you shouldn't just ventured fully into it but rather make a feasibility study to ascertain if that solution you are to offer is viable. This entails possibly preparing a survey or a questionnaire to hear the views of your potential customers about the service you are about to offer and how they feel about it. You must however delink your emotions from the answers you received. 5. IMPLEMENT YOUR IDEAS
This aspect has to do with the financial aspect to your idea. Don't panic, they are a lot of people who will be willing to sponsor your idea if they found it fantastic and viable. You can obtain loan from the financial institutions here (Guaranty trust bank, Access bank, Diamond Bank etc) here in Nigeria at a minimal interest rate, but all you need is a good business plan.
In conclusion, do you have a superb idea that will fetch you money, you don't have to wait, the time is now. Forget the fact that you need to school and come out with a good class of degree, what is important is the fact that you move out of your financial bondage and experience a world of financial freedom and independence. Remember Bill gate, Steve Jobs, Mark Zuckerberg and many more business tycoons were dropouts at a point in time but today the world has written their names in gold, you can also achieve same. Good luck.
Affiliate marketing is a type of performance-based marketing in which a business rewards its affiliates for each customer brought by the affiliate's own marketing efforts. It is not overly cost-intensive because affiliates do not need to acquire their own products. Some affiliatesmarketers opt to pursue cost intensive promotional campaigns to earn commissions, while others go through the organic route. Both strategies could be effective but for people starting out in this business, the organic route is the sustainable sensible option. This option involves the following five fundamental steps:
• Finding a gap in the market within a niche of interest
• Choosing a communication platform
• Creating valuable content
• Monetizing traffic
• Scaling up and sustaining your business
Finding A Gap In The Market Within A Niche Of Interest
There are two parts to this process. The first task is to find a gap in the marketplace that you want to fill. This is the research phase of the process and getting this right would set you on a solid ground. The second part of the process is finding this gap within a niche of interest to you.
The reason behind this is simple but very important. When you love what you do, it is no longer a chore. You will be required to create content around this subject for a long time, so it would be easier if you found the niche interesting. Choosing a niche requires a balancing act. While a niche of interest is key. Your chosen niche should be profitable. There are several ways to determine a profitable niche. You should explore the products and services within the niche and its content potential.
Choosing A Communication Platform
The second step is having a medium to communicate and share your insights with your audience. This would involve creating a website and creating content. Your website and publications would be your vehicle for communication. You do not need to be an internet whiz to create a website. All that is required is domain provider, web host and knowledge of WordPress. If you prefer building on the front end using drag and drop tools. You would find platforms such as Wix.com, Web.com or Weebly.com etc. very helpful. If you have the proper guidance, setting up a website or blog can be done quickly enabling you to create content over time. There are platforms out there where you could learn how to set up a website for free. Read on for my top recommendation. Creating Valuable Content
Content is king is a phrase to remember. To achieve success, you need traffic and that comes through creating valuable content. Delivering value to your target audience is very crucial to achieve success. Think about the gap you identified within the first step and how you are going to bridge it.
What is the solution to the problem? Are there several solutions available? What are the options? What information is required for your audience, to make an informed decision? If you offer value to your audience, they will stick around. There are several techniques and resources that will help you achieve traffic, but this will dissipate if your content is not considered to be valuable. There are several resources eg keyword tools such that will enable you to target specific keywords, although most will be paid resource. If you are just starting out, there are free platforms that you could leverage the same resources. Read on for my top recommendation.
Monetizing Traffic
Monetizing your traffic is what affiliate marketing is all about. You drive commissions through affiliate promotions and advertising. For instance, if you are recommending a product or service. Your audience will reward you for the value provided by following your recommendation. It is important to understand that your earnings grow as your following grows. Google AdSense is also a way to monetize your traffic. This is a program run by Google that allows publishers in the Google Network of content sites to serve automatic text, image, video, or interactive media advertisements, that are targeted to site content and audience.
Scaling Up and Sustaining Your Business
After establishing traffic and monetizing it. It is now time to scale up your operation. Naturally, If you took care of steps 3 and 4 correctly, you should be able to generate repeat business. Scaling up your operations sometimes requires doing things such as outsourcing or bringing in more resources. This would enable you to grow your business. To sustain your business when scaling up. You must ensure that those values that have brought you success in the first place are not compromised. If you maintain that and evolve correctly, you will be able to sustain and grow successfully. Scaling up your business with sustainability in mind ensures that you are on solid ground.
Conclusion
Mastering these fundamental costs effective steps would set you on the right path towards success within any online business. You will be able to grow your business organically and be sustainable in the long run. Mastering them requires proper guidance and training. To be a doctor you would have to attend medical school and to practice law, you would have to go to law school. It is not rocket science to figure out that the same applies to become successful online. Do your due diligence and choose a training resource platform to help guide your path.
Thank you for stopping by. If you ever need a hand or have any questions, feel free to contact me through my blog post
http://designwealthonline.com
I will be more than happy to help you out. I wish you all the best
If you want to make your business more successful than it is now, you may want to look into personalization techniques. You will find such techniques from places like McDonald's, Burger King, IHOP and Starbucks. Learning personality to add your business is not a bad thing because most people nowadays will not pay attention to generic brands. This doesn't mean you have to be edgy and bold but it can mean you could be gentle and passionate through the words and placement of your content. Read on to learn more about personalization techniques and tactics for your business.
when you are building your network marketing business you can do it the easy way or the hard way. The hard way is figuring out who you are and why you do what you do. This can take decades or longer if you choose to focus on the cash flow instead of focusing on attraction and Authority. If you ever went to the store and bought chips or cookies or even a health food item, there's always a catchy slogan somewhere on there. The best examples are Nikes old motto "just do it." This is only icing on the cake though. You have to dig down and show your personality through your specific actions and words in everything you produce.
This could be called branding for your network marketing business. It is preferred to think of it as personalization. This includes color choices, graphic choices, targeting and many other factors. If you choose to leave a signature or motto that also will help brand or personify your business. You may have seen a lot of cartoons and videos online from certain businesses to help reinforce this personal branding by sharing a particular cartoon character. This will also help as well because it sticks in the in the viewers mind. And viewers will remember and relate to this character later on as they surf your website.
The do's and don'ts of personalization for network marketing
Brought up quickly and efficiently, there are only a couple of do's and don'ts for network marketing personalization. Don't make it forced, be natural and allow your personality to show through. Be creative in all areas of it and work with it until you're happy with the results from your marketing effort. Keep your text font readable and large enough for all types of audiences. Do a test run with your project before going completely with it. Run it with a small test group and get feedback and make changes from it. Don't overly spend on advertising cost for it you will lose more than you will gain. Be original and don't steal ideas and have fun with it.
About The Author
David L. Feinstein, noted business coach and home business entrepreneur, is the author of various articles and books that help to empower individuals. To get the real innovative marketing knowledge and training, so you can be at the cutting edge of using technology to build your internet network marketing business correctly, visit; http://www.DavidLFeinstein.com
You can make a fortune by affiliating with brands and business to build their brand awareness and patronage for pay of various magnitudes. Affiliate marketing usually entails signing up for an affiliate program, and then disseminating your special affiliate code in order to get people to act on the message contained in the affiliate code. And anytime a sale is generated from a visitor who visits the link contained in the code, you get a commission on the sale. There are a plethora of effective techniques for engaging affiliate marketing, ranging from running a website or blog to social media marketing. Another effective strategy for Affiliate marketing is liaising with other affiliate marketers to exchange ideas and to go into joint ventures with.
2. Google AdSense:
Google AdSense has been around for ages, and is still helping a lot of average folks to make insane amounts of money today. Nearly every ad you come across when browsing websites is effectuated by the auspices of Google AdSense. The program becomes even more lucrative for a site owner the higher the amount of traffic converging on the site where Google AdSense ads are displayed.
The hook here is that even though the program has the potential of generating thousands of dollars per month for a blog or website owner, you can sign up for and set up a Google AdSense account completely for free, and you can monetize your blog or website through the program without investing a red cent on anything, as long as you're able to channel a substantial amount of traffic to your site. Google generates a code for you to paste in your site with which Google monitors your site's matrices, including page views and number of visitors, with respect to the program.
3. Lead Sales:
By setting up a website, driving traffic to the site and collecting personal information of visitors which can be sold to lead buyers, you can generate a steady stream of income through the internet. You can collect such leads and then sell them to people or business who have something to offer the leads similar to the idea or product that got the leads to give out their personal information on your site. There are virtually a ton of businesses and services that can make use of leads generated with this strategy in various legitimate ways. You also get to set the amount you charge for every lead.
4. Forex Trading:
Forex trade is another highly lucrative online business. Although it is associated with a lot of risks, it can generate tremendous amounts of money for you once you're able to gain mastery over it.
One decisive factor in Forex trade is the trading tools. The good news is that it's not challenging to find the right tools and guides for Forex trade. Simply look for those with great reviews from people who've already used them. You can visit Forex trading forums to garner good suggestions concerning online tutorials that you can use to hone your analytical skills.
You also need to choose the right trading platform and tap into the potentials of that platform using the right host. You also need a VPS in order to cater to the high-speed requirements for Forex transactions.
5. Selling Books:
As the use of digital files and documents in the workplace and at homes continue to rise, there's a greater opening now to make money from publishing and selling books online. These days, you can create and publish a book from scratch to finish using free online resources. There's also the Kindle Direct Publishing program (KDP), run by Amazon, that allows you to self-publish your books on Amazon's Kindle platform. All you need is a strategy for coming up with great ideas for books in order to make the most of this free self-publishing scheme. There are also many websites like Create Space which allows you to bypass publishing houses to get printed copies of your eBook up the stands and bookshelves of on-ground bookshops.
6. Online consultations:
You can share your expert knowledge online for worthwhile compensations. You need not underestimate your potentials when it comes to offering your expert knowledge to people and businesses online. With the right tools and right guidance, you get yourself right up the alley of people and businesses looking to make consultations pertaining to your field.
You can start out by signing up for consultation sites such as Clarity.fm. Such sites allow you to set up appealing profiles which people soliciting for expert advice can easily turn to.
7. Podcasting:
An online podcast is another no-brainer avenue for generating a stable income stream online. Sponsors and advertisers looking for a well-run podcast will pay up handsome rewards to book for ad slots in the podcast. You simply need to find a profitable niche to run a podcast in, and then grow your audience base progressively, and then you'll find it easy to connect with sponsors in order to monetize your podcast. 8. Serving Up Expert Knowledge Through Subscription:
You may have come across wildly successful subscription box services like Birchbox, and may have had the impression that it's untenable for small businesses or an average Joe to run a successful subscription box service. However, there are a number of websites that have been created to actually make subscription box services more tenable and worthwhile for anyone looking to offer expert knowledge for pay. Sites like SubHub allow you to set up a worthwhile subscription service with monthly membership for just about any form of knowledge distribution ranging from academic courses to workout plans.
9. Remote ESL Tutorship:
There are uncounted numbers of people from various nationalities looking to learn English via the internet. You can earn a decent income teaching English to these people on a very flexible schedule, even if you don't have any form of certification for teaching English. You can sign up for sites like SayABC to set up a profile and schedule English lessons for decent pay. 10. Transcription Services:
The demand for online transcription services has been on the rise for years now. Today, there are ways of crowdsourcing sites that allow businesses to get transcription services from a pool of fast and efficient transcribers at alluring rates. Without any experience with transcription, you can sign up for these sites and get in line for transcription tasks that are worthwhile. And you stand a good chance of increasing your rates once you're able to gain a significant breadth of experience in transcribing.
Conclusion:
With persistence and due diligence, you can convert any of these money making schemes into source of tremendous income streams. You need to find what works best for you, and once you begin to gain a profitable momentum in the business, you can then venture to scale it and make it even more profitable.
Dr. Olusola Coker is a webmaster General, SEO Expert, Web Designer and Web Developer. He is the chairman of Leonard Babs and Co, an Hosting company with servers in USA. UK. Australia, Europe and Canada. His website is https://www.hostleonard.com
2: Give it your best - fill the article with valuable content.
If you struggle with writing 400 words in an article at this point, you might ask:
"How in the world will I ever arrive at 600 words? Or more?"
Crazy, right?
You'll be surprised how easy it is, though, when you start out with a different aim - giving the best quality, you can.
If your goal was to produce articles, which would make your readers click at the link in your resource box and buy the product, you were promoting, yes, then it's hard to write small 400 word articles.
With a different point of view, you'll be amazed to find yourself plotting out long, content rich articles in no time.
At this moment, you might be wondering:
"Why? Why should I write longer articles and give away valuable content?"
To understand the answer, you have to go back to the basic definition of an article directory.
Article directories are here - not just to show your article and make money themselves through ads - but to be a middleman between writers and ezine owners.
In other words: Your goal with your articles should be to get them syndicated.
If ONE big list owner picks up your article, you can look forward to thousands of incoming readers.
Believe me, this is much better than earning a click now and then, directly from the article directory.
The really successful article marketers all agree on this one:
The best way to generate traffic using article marketing is to write with the sole goal of getting your article picked up and syndicated.
Are you fed up, tired, or bored with your current job or career? Do you hate having to get up each morning to go to a job or career that you really don't like? You know there must be something better out there but can't seem to take the action necessary to make any changes. Instead, it's easy to keep the same old boring routine and just get used to it, as the months and years roll on by.
Did you know that we only have so much time in our working careers and shouldn't waste them being miserable each day with our job or career? Isn't life far too short to be unfulfilled year after year?
Hopefully, you're not stuck in a rut and can't get out of it. If so, there is definitely hope for you as you learn and follow a few steps. For any changes to take place it's essential to take action every day in every way that you can. One thing that holds many back is that they don't want to be out of their comfort zones but probably need to be if there's a career change taking place.
Here are 8 steps for you about starting that new career or job and breaking out of that rut:
1. Attitude is very important. Mental preparation to change is needed to be committed to starting that new and best situation for you. See yourself as a valuable asset to anybody or company and worthy of consideration for whatever you're seeking after.
Also, understand that changing careers will take some time. There is probably a learning curve that can take a few weeks or 6 months, or longer. Mentally preparing and starting out with a goal in focus, a plan, and a take action attitude are critical for success.
Feel confident and good about yourself and do things like helping others, perhaps volunteering, that make you feel good. Upgrading your "style" in dress, vehicle, or another way can make someone feel good about themselves. Now that you're looking and feeling good you're ready for:
2.Re-evaluate your strengths, weaknesses, and limitations. There are also many free Career Aptitude Tests online that anyone can take to help them decide on their best career choice. Take your time here and sleep on it. Then you're ready for the next step:
3. Education - If you're drastically changing careers then there would be a need to learn new things, take a class, get certified, or licensed. This will take some time but be well worth it. This training will look great on your resume as you move into your new career job. If you're using a resume, remake and update it or better yet have it professionally written up for you.
The resume is a tool to represent the person and open up doors of opportunity for them. Make sure that it draws a nice picture of your work history and qualifications. Most people will stretch the truth, or exaggerate a bit so that their resume will make them look as favorably and qualified as possible. A word of caution, don't lie as it's wrong and you certainly wouldn't want to be caught in a lie.
4. Start Networking online on social media like LinkedIn and Facebook. Update your profiles to reflect your purpose and attract what it is that you're looking for. Ask family and friends that you know and respect their suggestions or advice, however always consider the advice and make your own decisions after sleeping on them.
5. Personal Grooming - Next step is to get yourself ready for action, consider how you look and dress, are there some positive changes that can be made to help the cause, like a haircut, hairdo, shave, grow a beard, etc. How about clothing, can your wardrobe be updated to improve your image? Throw out or give away some old clothing and replace with some new shoes, pants, dresses or shirts and whatever else will give a polished and professional look.
6. Confidence, persistence, and patience need to be exercised daily as you enter and find your way into the new career choice. Always have a positive vibration and an attitude of expecting something good to occur, which puts the law of attraction into action. Remember that you are a valuable commodity and a great benefit to everyone that does business with or hires you. Act as if and walk the walk of the new and improved you with a new purpose in mind, forgetting any past failures and reach forward to the things which are ahead as you build a new career and attract success through your persistence, patience, and daily efforts.
7. Always have a list of things to do and keep an eye on that list, crossing off things as they are accomplished. This is very important and will get you into the habit of completing tasks and moving forward toward whatever goal(s) that you've set up for yourself.
8. Always have a goal written down and in mind, and be constantly and methodically moving toward it. Take a look at exactly where you are and exactly what the goal is and continually move toward that goal persistently and don't stop until your goals are met.
It's normal to alter the plan a little as you go but keep focused on the desired end result and the day's tasks to meet that goal. You can meet every goal one by one and build up a very successful career for yourself.
Multiple Sources Of Income
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Starting and maintaining a home business enterprise is a bold move. Home businesses can be immensely successful if you know how to maintain your businesses affairs in the right way. This article will cover some of the essentials you need to consider, to ensure the growth, success and profitability of your online business.
If you have a home based business, don't miss out on the home office tax credit. You can claim this space even if you don't devote an entire room to your business. If you have an area which is only or primarily used for business purposes, you can claim it based on square footage, and calculate the portion of your home that is taken up by your office space.
Once you've decided on a product to sell, do your homework and check out your competition. Look at their prices and study the quality of the goods that they are selling. Make sure not to price yourself out of the market, and figure out how to deliver the best value to your customers.
Set up a Post Office box for all your business mail. It's best to do this, rather than put your family at risk by using your physical address. This is especially important if you are doing most of your business online. Don't ever post your home address online, for any reason.
To reduce distractions keep your office off limits to children. Have set work hours that enable you to run your business and still have time for your family. Older children should understand not to disturb you while you are working. For your business to succeed your family needs to be supportive and respectful of your work schedule.
Take all of the home-business tax deductions that are legally allowed. For example, you can deduct the cost of a second telephone line or a mobile phone if you use it exclusively for your business, but be sure to keep sufficient records to prove your deductions. Taking all permissible write-offs helps you keep more of what you earn.
Although you may be used to working eight hours a day and then being off, you have to realize that in order for a home business to thrive more of a time commitment may be needed. Once everything is in place you will be able to relax a little.
Maintain a professional attitude as you begin your home based business. Keep your personal life and your professional life separate. Just because you are working from home, does not mean that you should engage in any family responsibilities during the time that you are supposed to be working. You will not be successful if you do not put the time into running your business efficiently.
Don't walk into a home business enterprise blind! There are many online discussion forums designed for small business owners to discuss the unique obstacles in this field. Look locally for other small business and home business organizations that meet in person. Either way you go, networking with other business owners gives you an excellent support system.
Having a business license for your home business often allows you to purchase things wholesale. This is excellent news for people who make their product, since you can search on product search engines for bulk orders of raw materials. This minimizes trips to the store, and frees up your wallet for other expenditures.
In the end, for most, having a online business allows for a level of control and creativity that the mainstream approach lacks. However, after reading this article, you may realize that you cannot necessarily go about maintaining a successful home business in the same way that you would maintain a traditional business. By utilizing these tips and advice, you will set your business up for a lucrative and stable future.
Kurt Tasche is an internet entrepreneur and home business professional who enjoys sharing his ideas through his Home Business Ideas and Opportunities blog. You can read and subscribe to his blog by going to www.kurttasche.ws
If you knew that articles were where you were going to be able to get all of your traction... Or guest blogging was where you were going to get all your traction... Or Google+, or Facebook was where you were going to get all of your traction... Then you could take what I just shared with you and you could say, "Okay, I'll just go out and I will become an expert at that one source of traffic."
However, there's a preliminary stage that has to happen. You've got to figure out which one of these is going to work better for you. In the process of figuring out which one is better for you, you might try multiple sources of traffic.
You'll notice I talked about this second, not first. That's because I wanted you to hear what I just said about specialization first, before I talked about trying out the different traffic sources. Because, if you're not careful you'll come away from what I'm getting ready to say, and say "Okay, well they said go out and try 10 different traffic sources."
Then they don't hear the part where I say "for a limited time period."
They try 10 different traffic sources, 10 years later they're still wallowing in 10 different traffic sources, and they've never become an expert. So they're not generating very much traffic.
What I recommend that you do is: choose any, some, or all of these traffic sources that you wish. And you set up a tracking page for every one of these.
For example, if you write an article that goes to EzineArticles, you send them to a unique squeeze page, that has a unique webform code on it, so you know exactly how many subscribers are being generated every single month from those articles.
You know exactly how many subscribers are generated every month from guest blogging.
You know exactly how many subscribers are generated from LinkedIn, from Facebook, from your affiliate program, from anywhere else.
Then you'll combine that with a time sheet. Call it a traffic time sheet. Every time you sit down to work on traffic, you log into your traffic time sheet. You can do this in an Excel spreadsheet. You can do this with pencil and paper.
Here's how to use it:
If you work on articles for 15 minutes you write down "Articles - 15 minutes."
Let's say, for example, that it's April, so you have an April spreadsheet. And it says, "Articles - 15 minutes. LinkedIn - 30 minutes." Then you spend another 20 minutes in Articles, so you need to update Articles to 35 minutes.
At the end of the month you'll be able to see at a glance that you spent 200 minutes on articles. You spent 100 minutes on guest blogging. You spent 75 minutes in LinkedIn. You spent 95 minutes in Facebook. So on, and so on.
Next you're going to look at how many subscribers you generated from each one of those traffic sources. Do the math! For example:
You spent 75 minutes on Facebook and you got 4 subscribers. That's 1 subscriber every 18.5 minutes or so. For articles you get 10 subscribers for 200 minutes of work, that's 1 subscriber per 20 minutes of work. And at the end of the month, you'll be able to say "Okay, from one traffic source I get a subscriber for every 10 minutes of work. From one traffic source I get a subscriber from 20 minutes of work. From another traffic source it takes me 30 minutes of work."
What does this mean?
It means if you're going to continue to do the work in the future, you probably want to get subscribers that are coming in from sources that don't take you as long to get. Or, what it means is, if you hire somebody to do your work for you, you know what to have them do to be the most cost-effective. Let's say you hire somebody for 10 hours a week to do work for you. If you're going to pay them for 10 hours of work a week, you want them on the traffic source that will allow them to generate the most number of subscribers for you as fast as possible.
The only way you will know is with your spreadsheet.
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Everyone wants to start their own business and become their own boss, but many do not know how to do it. There are several types of home-based businesses. Service companies, product sales, and web-based home-based businesses, to name a few.
In this article, I will walk you through the process of starting your own online home business. I will try to eliminate some of the mystery of the process. By following this guideline, you'll be up and running in no time without making a huge investment.
First, you need to know what your business is going to do. Will he provide a service? Do you intend to sell products? These are the two general types of home-based online businesses I will discuss in this article.
If you plan to provide a service, what kind of service will you provide? Will it be provided to people who own websites? Will it be a service that everyone can use or will it be confined to your area?
Ask similar questions if you plan to sell a product. Will it be a product that you sell and deliver locally, nationally or internationally? If you choose around the world, do you know anything about shipping your product abroad? The same applies to national delivery. Do you know the costs associated with delivering your product anywhere in the country where you live?
Once you have answered these questions, you will have more of an idea on how your home web business will eventually be shaped.
Then you will need a domain name. Most people think that the name of their business is the best way to get a domain name, however, a generic domain name with keywords associated with your product or service will serve you a lot better. You can also register your company name as a domain name and direct it to your website, but it is not necessary.
The generic domain name can help you with search engine traffic and can be more memorable. This is just one of many factors that will help you with search engine optimization, but it's a step you should take at startup. Example: Cars.com is a better domain name than Ford.com, even though Ford has spent millions advertising and branding itself. Even cheapusedcars.com is better because people will look for that.
You have to find a good domain name registrar, not a cheap domain registrar. Cheap means cheap in the field of domain names. Your domain name is important. Spending $ 25 a year on a registrar who offers more services and quality VS spending $ 10 or less at a cheap registrar is what we are talking about here. If this extra $ 15 a year will make or break your home business, then maybe you should not start one.
Then you will need a web hosting service. Again, cheaper is not better. There are good hosting services for $ 100 a year or even a little less. Anyone who offers you hosting for less than that should trigger a red flag. Choose and pay for at least a year, just as you have registered your domain name. If you are going with a monthly plan, you are probably not fully engaged in your new home business.
Now you have your domain name and hosting your new website, but where is the website and how can I get it? You have several options. You can learn HTML and build your own. You can use a WYSIWYG editor like FrontPage to create your own website. You can hire someone to build your website for you.
First, let's talk about learning HTML to build your own website for your home business. There is a learning curve here. This is the best option of the three that I mentioned above, but it takes time to learn. You will probably not be operational in a few days with this option. In the long run, it will save you a lot of money to learn HTML and build your own websites. The more websites you have in your wallet, the more you will have at least one who will be a big winner. Writing your own code means that you can create a new site as often as you want.
Then build your own home-based business website with a WYSIWYG publisher. (What you see is what you get). These editors are similar to creating a document. Everything is visual and you do not need to
Code a piece.
Then hiring a web designer to build your home business website is another option. A professional website designer knows how to give your website the look and feel you need. However, be careful when choosing a web designer. I will add a few things that you need to be aware of here;
1. If they say they will register the domain name for you, say no. Registering a domain name is not technically difficult. Do it yourself. Many web designers register the domain name at the cheapest place they can find, then charge you $ 100 or more per year for the domain name. Then, many of them record it in their own name! This will cause you huge problems if you decide to stop using their services. The domain name should always be in your name.
2. Ask them which program they use to build your website. If they will be using FrontPage or Dreamweaver or another WYSIWYG publisher, you may as well build your own home business website. If they do not write HTML from scratch, then they should not be in the web design business.
3. If they want to bill you monthly to run your website for you, be careful. Do not sign annual contracts. Their job is to build you a home business website. Let them stick to that. Most designers are just designers. They are not search engine gurus, business leaders, or anything else. Hire a designer to design and others to do what they are good at.
4. Do not let them talk about features you do not need. Just like used car salesmen, they will try to make you add a lot of bells and whistles you do not need.
5. A brochure website is one that is basically designed to just let people know what products or services you are providing and to contact you for more information. Usually it's a main page, a page about, and a contact page. It should not cost you more than $ 500.
6. If you are going to add the ability to purchase your product or service by paying for it through your home-based business website, then it becomes an ecommerce website. Again, pay attention to the bells and whistles that the used website seller is trying to sell you. PayPal is a good option when you are starting out. You can get a PayPal account easily. You can create your own purchase buttons and insert them into your website with the code they provide without being an HTML guru. You can even set the shipping costs and everything else via PayPal for free. They charge small percentages per sale, but the services they provide are worth it. In addition, they have no setup fees or monthly fees like other e-commerce solutions. When your sales volume reaches thousands of dollars a month, you can look for a better solution, but until then, use PayPal.
7. An old adage among those who make money on the web is "You build the first for the show and the rest for the dough". What does this mean? You will probably be very concerned about the appearance of your website at first, but the design is the least important aspect of your home web business. Many will disagree, but who cares? Let me repeat, design is the least important aspect of your home business. A beautiful website without traffic becomes uglier every day. An ugly website with the traffic that makes money becomes more beautiful by the dollar. Create a total budget for your home web business. Do not spend more than 30% of this budget on design. Spend the rest of your website promotion, advertising and other actions that bring you customers. Do not let a designer tell you that his design is more important than the success of your home-based business.
Now that your domain name, hosting and website are up and running, you now need customers. Where do you find them? I have my website, will not they find me now? NO, they will not do it.
There are many things you can do to get traffic. You can buy AdWords from Google, MSN (coming soon), or Yahoo. This sends you traffic from people who are looking for specific keywords. Pay attention to bidding and set your spending limits until you see what keywords will earn you.
I am an Internet infopreuner. If you like my articles, you may leave feed back. For more articles, please visit my website at: http://www.earnmoneyonlinelatestupdates.com/
Have you ever tried to earn an income through part-time work online hoping that you'll be able to do that full-time when you can support yourself from the earnings?
Many of the money-making systems are outdated when purchased, they made money for someone and are now sold even though the system has been replaced with an up to date system which you won't get a chance to see until someone has used it all up and it's outdated and on the selling block once again.
Let me tell you, making money online is no simple task and don't let anyone fool you into thinking that they have some get-rich-quick system. However, once you learn how everything works and can make nice websites, you can generate a great income as an affiliate marketer, in a niche that you love.
When I was searching for a career change and needed to exchange a very active job for something that didn't require so much physical labor. I wanted to choose an encore career that would be challenging and something that I could do from home even well into my retirement years.
Well, I learned how to build a solid online business, expand it and take it to the next level. You can do this too, through part-time work online in the evenings and weekends and when you have time until you get things built up. Then you can choose if you want to go full-time or keep the day job and enjoy the additional income from your part-time efforts.
Your online business should not feel like a day job. Earning money online should be fun, and it is fun. Once the learning curve is complete you will start following a well laid out plan for success. After all of your online efforts start paying off, even with a low-income, you'll want to spend more time with it. You can be a witness of and take part in the growth process of your own successful online business.
There are many ways to make money, even with part-time work online... 1000's of different ways in fact! The problem is that people often get distracted by the "latest and greatest" product or service and they aren't able to stick with one method and build a successful, and revenue generating online business.
There are 3 things that you will need, a nice website, education or knowledge, and some expert help.
Choose a Niche
A niche is a distinct segment of a market, in other words, an "audience". So when choosing a niche that fits you, you should be choosing something that is ideally an interest, a passion, a hobby, a problem, a need or a want.
Almost everything you can think of is a niche and that is why we are going to get you to choose your niche based on things that you are interested in.
This all starts with choosing a niche that you are interested in and will enjoy working with. The more that you enjoy something the less it feels like a job and the more productive you're going to be.
Now that you have chosen your niche you are going to create your very own website.
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This article presents 10 smartest and most effective strategies you can use to promote your blog and instantly attract visitors who are genuinely interested in your niche.
1. Stop Tweaking / Modifying Your Blog
Are you spending too much time tweaking your blog to give it the right feel? Let me tell you, the overall design does not matter to your audience as much as your content does. Instead of tweaking your blog every now and then, focus on creating content that is fresh, engaging and informative for your readers and make them come back for more. 2. Creating Pillar Content
Producing quality content is one of the biggest challenges for bloggers because creating high-quality content on a regular basis isn't easy. Good content makes a powerful impact on your audience, which is why it is important that you take the time to create the high-quality pillar content that can solidify your blog's reputation. Pillar content refers to a series of posts that represents your blog's best content. It includes all the great posts that you will refer new visitors to for their usefulness.
Great content serves as a go-to source for good and informative message for your audience within your particular industry. Pillar posts provide major support to your blog and are considered a very important component or staple of your blog. When you start promoting your blog, pillar content will serve as your bait to attract more traffic.
Once you have set up your blog, the very first strategy you should implement is to create relevant posts and populate your blog with some really new, yet interactive information. 3. Don't Focus On Monetizing Your Blog Too Much
Many new bloggers create blogs to earn money. Although there is no harm in earning money, putting too many banner ads on your blog can become too distracting for your audience. If there are too many, they can make your blog look really ugly and they can actually take your visitors away from your blog. Do you still think this could be a great way to promote your blog? I bet you don't. In fact, you should focus on building your email list and a targeted pixel list. Both of them will help you get what you're desperately looking for, more visitors and more money by re-targeting your visitors through paid ads. 4. Research Your Niche and Find Out Who and What Matters
A very important step you should take before starting your blog is to thoroughly research your niche. You should need to spend know all the ins and outs of your niche and know who matters, for instance, who are the influencers, big players and small players contributing to the niche in their own capacities. You should make a list of all the competing sites, channels, podcasts, influencers, communities and groups that are working within your particular niche. It's very easy with SE Ranking competitor research.
By doing so, you will have a major reference file of all your competitors within your niche. You will be able to see what they are doing and talking about and also all the items they are putting for sale and products that are popular among your audience. 5. Reach Out To Your Audience
Once you have your blog nicely set up and great content to pull your audience in, start promoting your blog. Take out the detailed list of all the influencers, big players and small players you're made prior to starting your blog. Keep a close eye on the small players, because you need them for blog promotion. You can start by offering them testimonials, case studies or even a blog post they would be interested in publishing. It is important for you to start a one-on-one relationship with the big and small players. By contribute on other people's' sites through commenting and sharing their work on your blog, they will start to recognize you and connect with you.
6. Become An Expert In Your Niche
Whether your niche is SEO, Digital Marketing, Content Marketing or any other, you should not only attain extensive knowledge about your niche but also present it in an interactive and engaging way through your blog. Your future audience is waiting to read content that addresses them and their needs. It is the power of your writing and expert analysis that will help you attract your audience.
7. Post Comments
Commenting on blog posts and participating in various forums and social groups is often seen as a way to get backlinks. But if it's done right, no such issue will arise. Always post comments on blog posts only when you have something meaningful and informative to add. Make sure to use your own name to do it, and not your brand. Participate in niche groups and influential communities on social media. Present yourself as an authority in your niche and genuinely help people. Don't just drop links.
8. Create An Interactive Conversation Flow And Acknowledge Your Readers
When creating content, make sure it is engaging enough to get the audience talking. Your posts should pose questions from your audience and encourage them to respond or share their own similar experiences. Your audience can talk to you via blog comments or email, make sure to acknowledge them and reply to them. This will encourage facilitate interaction. 9. Monetize Your Site
When it comes to earning money from your blog, take a proactive approach, because it can bring organic traffic. When you offer a product or service on your site you can attract your target audience. By creating a profit funnel, you cannot only generate more leads but also generate a lot of revenue in the next few months.
10. Use Paid or Sponsored Media
Utilizing paid or sponsored media is a viable option and an effective strategy for blog promotion. It includes blog promotion through Facebook ads, Google ads, promoted tweets, YouTube pre-roll ads, and much more. These social networks can bring an incredible amount of traffic, as well as, hundreds of leads to your site.
When you follow the strategies discussed above for promoting your site you will not only be able to boost traffic to your site but also generate revenue from it. Remember, promoting a site or blog is not a difficult task. It just takes a little time and understanding of what works. Implement one strategy at a time and see the difference.
