What’s you MOST valuable asset in your Online Business?
Well for me it’s my TIME, it takes time to structure, create, build and update everything, and of course you need your ‘quality free time’ to unwind.
So when I saw this AWESOME wordpress plugin that takes just TEN SECONDS to monetize every single page on your site on ANY keyword, to ANY link I jumped at it!
It REALLY does take literally SECONDS to monetize your complete site, it also takes just SECONDS if I need to update things later… AWESOME!
Many online businesses start out on a limited spending budget and think they can't manage to pay for advertising. The good news is that there are now many more options to start online advertising than even just a few years ago. Even better, there isn't a sharp learning curve to be able to use them and get a good return on your investment.
Paid ads do cost money, but they're scalable, so when you produce an effective ad, you can increase your spending to show your ads even more, for more traffic and profits.
PPC Networks
PPC stands for Pay Per Click. As the name implies, you only pay if someone clicks on your ad. There main two PPC networks. Google AdWords
This is the most well-known network. It shows ads on its own search engine results pages and on a range of other sites. Some of the sites are owned by ordinary people who want to make money from their website, so they join the Google AdSense program.The system is challenging to use, however. It's so full-featured, there are courses online to teach you how to use the system.
Bing
Bing, by Microsoft, amalgamated with Yahoo PPC ads a number of years ago in an attempt to compete with Google. Although you might not get as much traffic from Bing as you do from Google, the Bing ad program tends to be less expensive and simpler to use.
Social Media
There are a number of social media sites you can use for online advertising as. Their ad programs are highly targeted, and they're easier to use than Google. The ads are driven more by matching your ads with the interest people have stated or shown through their likes and content they engage with.
Facebook
Facebook ads offer some hard rivalry to Google AdWords because their online advertising rates are less expensive, the system is much easier to use, and the website traffic can be much more highly targeted. You can get the same amount of traffic for pennies on the dollar in comparison with Google once you learn their fairly straightforward system. You need to have a Facebook business page to run ads. And all your ads will have to have an image.
Ad Marketplaces
There are also ad areas like BuySellAds or Chitika where you can connect with various sites who take advertising. The objective here would be to find a substantial website that matches the niche or industry you are working in so you can get "qualified traffic," that is, people most likely to be interested in what you have to sell.
Facebook wants you to succeed using their advertising platform. This just makes sense. If you achieve your business goals while spending money on Facebook advertising, you're likely to use that marketing practice again in the future. To learn how to make your Facebook advertising successful and profitable, download my Free Checklist, Successful Facebook Ads at https://jonallo.com/FBads
3 Steps to Help You Create This Essential Part of Your Business Brand Identity
Creating your brand identity involves many different facets including the logo, taglines, website colours and brand voice.
Every brand has a voice. Your brand is unique, so your brand voice should be too. Your branding voice is the constant personality you use when communicating your message to the world.
From digital advertisements to social media posts to product packaging, it's important to have one consistent and unique branding voice across all your marketing materials. Otherwise, you'll end up with a muddled message that won't resonate with your customers on any level.
Here are some brand voice examples from well-known brands:
• Quirky, casual and fun.
• Friendly, optimistic and joyful.
• Inspiring, powerful and positive.
• Helpful, encouraging and funny.
No matter what you're selling, you need to create an engaging branding voice that's authentic to your values.
Here are 3 ways to make defining your marketing easier:
1. Make your brand voice relevant.
Think about who uses your product or service. You want to define your efforts to speak to your target audience and create an emotional connection to what you're offering.
If your audience is millennials who love yoga, your voice is going to be different than if you're targeting 40+ women shopping for clothing.
Some good questions to ask are:
1. How do your customers (or how do you want them to) define your brand identity?
2. What's the greatest benefit your product or service provides to people?
3. How do you want people using your product or service to feel?
4. How does your product or service stand out from the competition?
Once you've answered questions like these, you can...
2. Start with three words.
What three words do you want to reflect the personality of your brand? Three is the number commonly used by organizations to define this voice. Choosing more will just duplicate what you already have or water down your core characteristics.
Here are some examples of words to describe brand voice:
• Enthusiastic
• Confident
• Helpful
• Innovative
• Inspiring
• Fun
• Authoritative
Next, choose limitations for each word. For example, confident but not cocky. Funny but not silly. This will help you further define your brand identity and write targeted brand copy (or give your writers a guide when they're writing your copy).
3. Implement your brand voice everywhere.
If you're going to keep your brand consistent, you need to ensure every piece of writing reflects your brand's personality.
This means looking at your website, emails, social media accounts, and print materials such as business cards. You may have to rewrite older copy to reflect your voice or create totally new content, but don't skip this important detail.
Imagine getting an email with no defined plan or a totally different brand voice than the one you get on a company's website - it's jarring, confusing and doesn't evoke a feeling of trust.
These three steps will help you define your business as part of your bigger brand identity. Once you've defined your brand's identity, you can start speaking to your customers in an authentic and compelling way.
Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.
If you are new to Social Media and online marketing or find it overwhelming and confusing, my monthly group coaching program, AMPLIFY! Business Academy http://amplifybusinessacademy.com/ is a perfect way for you to incrementally learn the best strategies and tactics to help you grow your business online.
Affiliate marketing is a great way to start an online business for very minimal investment. It's ideal for those who don't want to create products and for those who don't have much start up money for their online business.
You can promote a substantial variety of products and services with the affiliate marketing business model. Your job is to promote products created by other companies. When somebody buys from you, the product owner will pay you a commission.
Two of the most popular places to find products to sell as an affiliate marketer are Amazon and ClickBank.
How To Start Affiliate Marketing With Amazon
Amazon is the world's largest retailer, selling both physical and digital products. Their primary marketing method is affiliate marketing. In other words, they get other people, called Amazon Affiliates, to sell their products and services for them.
It's free to become an Amazon affiliate, and you can sell anything on the Amazon website. You start off with a 4% commission rate, which gets more substantial when you sell more products.
4 Stars And Up
As you probably know, Amazon sells a wide range of products. So how do you choose what to sell as an affiliate? As an Amazon affiliate, you can use their search feature to surf the products that you want to promote. Choose your niche, for example, 'dog training'.
Type that search term into the Amazon search engine. On the left-hand side of your search click on the '4 stars & up' filter. Amazon's top rating system score is 5. If a product receives a score of 4 or higher, you can be sure that the customers who purchased those products and left those reviews are very happy. These are the types of products you want to be promoting.
How To Start Affiliate Marketing With ClickBank
ClickBank is a well-known online marketplace where the vast majority of its products are digital information products. As soon as the customer buys a digital product, they can immediately download it to their computer.
ClickBank is free to join and is a widely known, highly regarded company in the online business world. Its online marketplace contains many thousands of affiliate products to promote so you're sure to always find offers that will appeal to your audience. You can earn commissions of 25%, 50% and even 75%.
Gravity Scoring
ClickBank products have what's known as a gravity scoring. This shows the popularity of the product. A gravity rating for the product that you want to promote should be at least 10 or more. If it's more than 100, it means that there are a lot of other affiliates selling the same product.
When you have identified the product that you want to promote, ClickBank will give you a unique URL called a'hoplink'. This is the link that you want your prospects to click and how sales are tracked to you.
Companies are happy to pay commissions to people just like you, in return for selling their products and services. You have the potential to make a great income when you choose the right niche, stay committed, and understand your audience. For a no-nonsense, kick-start guide to getting started, download my free checklist, Affiliate Marketing For Beginners at https://jonallo.com/affiliatechecklist
When it comes to marketing online for any business be it online or offline, the key is to drive as many eyes to your sites or in your stores doors as possible. You need to expose your business and build a brand for yourself that presents trust, great customer support and over delivers.
This is what makes social media so important now with new advancements on the internet social is all the rave. It's a great way to answer and address customers questions fast and to build a reliable and trust worth brand.
Word of mouth used to be the best way to make money with your business. Consider social media word of mouth on steroids. A simple like, comment or tweet could spark a huge flood of traffic your way. Below are a few key ideas to building your brand and spreading the word about what you have to offer quickly.
If your store has products which people can buy consider adding a few of your popular or really unique items to your Pinterest account and ask a few of your friends to repin it. It could take off and have people flooding your store and placing orders for this unique item.
It's important to keep in touch with your customers and some will leave comments on your fan page or just start tweeting. Be proactive and any time you see something come up where a customer might have an issue or maybe even give you praise be sure to get in contact with that person as soon as possible and help them out or thank you. A simple thank you can go a very long way.
One last method might be communication on your Facebook fan page. By interacting with customers with polls and other such tools you can gain a good amount of insight on what your customers are looking forward to and want. This is a great way to research and build your next products.
But overall you need to start somewhere with getting traffic and the best way to do that is via free website traffic sources. These types of traffic sources are the building blocks when you first get started and often times produce just as well or even better then paid traffic methods.
There are literally thousands of ways to get traffic to your sites below I will go over a few of the main ones that will get you results.
Consider swapping ads with other companies such as those that are not in direct competition with you. For example Amazon being promoted on UPS and UPS being promoted on amazon its a mutually beneficial trade in advertising as both companies support each others growth and do not take away from it.
Social media plays right into this as well as we disused above. Being proactive in it will yield you amazing results and cost you nothing but a few hours of your time or a few of an employees.
If your looking to learn how to build more traffic streams I created a free to download ebook at - Free website traffic ebook
All business goals are geared towards attracting the customers into their trade. That is probably the ultimate target of every entrepreneur. Business requires websites, the influx of visitors into one's site as gauged by Analytics demands unique strategies to boost site traffic. More website visitors mean more customers, more sales and therefore more revenue! Increase in traffic requires a more aggressive approach though your campaign should be more organic in nature.
DO NOT MISS MESSAGE AT END!
Building your brand by coming out with a well-designed, efficiently developed, highly optimized website;
Second is to get social by engaging your customers through social media marketing which of course should be consistent. Daily postings are necessary of course but it should contain catchy and relevant insights while actively participating in the community;
Third is to include a blog in your business website where your team can publish high-quality, compelling and original topics. It is where you can speak your mind about significant topics related to the nature of your trade, a way to invite visitors who are in the same niche;
Fourth is to focus on your On-Page and Off-Page SEO by optimizing your business site and its content so it can easily crawl on Search Engines such as Google, Bing, Yahoo and the like;
Fifth and final is to ensure that your website is responsive and fast. This is precisely a must in the development of websites as most customers now use mobile devices to access the web.
Websites should be accessible and viewable in varied devices even on the smallest smartphones. Your webpage should load fast as well or you probably will push your prospective customer onto some other sites. That is why website developers should guarantee that your website is technically optimized and made highly responsive to load better and faster.
This will definitely attract more customers as your website is found on the first page of a search engine results page (SERP). Engaging your customers to explore on your webpages means entrusting the task only to the best website designers and developers.We cannot risk our resources on fly by night agencies which does not possess the expertise of the real developers who have spent years in the creation of e-commerce sites, blogs, travel sites and the like.
DO NOT MISS MESSAGE AT END!
Choosing the authorities in the field of web design and development entails checking on their credibility and reliability. Hence it is a must to seek for the assistance of premium web developers who will work hard for your business marketing but will offer only the most affordable business site because your resources are not finite so return of investment should be assured.
Increase in traffic requires a more aggressive approach. Every business campaign should be more organic in nature. We need to employ the assistance of premium web developers and genuine marketing specialists who will work hard for your business goals. They should offer only the most affordable business site because your resources are not finite so return of investment should be guaranteed for trade security.
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Digital Marketing is not a new concept now. Still, a lot of companies and experts lack the actual understanding of the subject. There are still many dark areas to explore for many. Actually, every blogger also needs it. So, here are my 6 tips for bloggers to leverage digital marketing. It is easy if you apply common sense and go for it with a proper strategy. In fact, it doesn't require you to pay to somebody else for it. If you just acquire some basic understanding, you can do it yourself. So, let us try to take a deep dive into the subject to understand it better. The Internet has been a revolution in everybody's life. In fact, technology gets a new meaning with it. Similarly, marketing has become easier and faster. Definitely, for businesses and entrepreneurs, it might become important to hire an agency or an expert.
The reason for that is businesses can't afford to lose their sales because of lack of their knowledge in the field. That is why they can even think of outsourcing their marketing to an agency. But bloggers can't do that. Contrarily, they also need to market their posts appropriately. So, here are a few tips for bloggers to leverage digital marketing.
#1. Manage Your Online Presence
Every blogger needs to know how your readers perceive your blog and posts. If you look at blogging arena, it is no less than an ocean. Every day new bloggers are born at an exponential rate. So, just imagine why someone would like to spend the time to read your 300/500/700/1500 words post. While your blog is obviously your home ground, but you also need to play on various social media platforms that are not basically your home ground. How do you make your presence on various social media platforms? What is the frequency? How do ensure every new post you write that is worth mentioning through various platforms reaches your followers well in time. Mind it that it is not only your followers that would get to know about your new post. There are people who keep a track on new posts on the basis of keywords or hashtags.
If you are a blogger do go through these tips for bloggers to leverage digital marketing. Understanding your niche is quite important. For instance, if you review products, do you post reviews on other review sites? Do you visit relevant forums and participate in topics of your interest? How is your post performing in Google Search? What more can you do to improve its rank?
#2. Your Time Is Your Marketing Budget
Now, since you are not spending money on outsourcing an expert, you have to invest something substantial at your end. That is your time. You need to spend the time to research well and understand well the crux of the matter. Otherwise, the benefit of these tips for bloggers to leverage digital marketing will not be that fruitful. At times, you might feel that you are in a tunnel with no end and light visible. But the situation will not remain same for long. You will become expert swimmer only if you practice on daily basis. Merely standing at the pool will not bring that expertise. Similarly, you need to have that urge to dive deeper to draw out more.
#3. Your Blog Post Sharing Is As Good As Your Marketing Campaign
When you share your new post on social media platforms does it fetch some interest? Do you get organic reshares, likes, and comments? If not, there is something wrong with your marketing strategy. Either your post is having juicy content or you have not been able to present it well on social media. Learn about the concept of relevant hashtags, keywords, and context to attract more people. Use some tools to find out which social media brings more traffic to your blog. What is the reason that another platform is not fetching that much response? Try to post in some engaging manner. It has to be a perfect mix of the right post with the right pitch.
#4. Gain Knowledge Of Marketing Trends
I covered it in the point above. I hope these tips for bloggers to leverage digital marketing will benefit you in some way.
#5. Test Your Posts
Keep an eye on your posts. Some posts will always do better than others. Definitely, there was something in those that could attract more visitors. Similarly, if comments are not something happening regularly on your posts, some posts attracting comments means there is a reason behind it. Try to analyze. Spend time on these posts to understand what was better that is lacking in other posts.
#6. Make Marketing Your Top Priority
Remember that your blog and posts are yours. If you are not convinced, you will never be able to convince anybody else. Spend time daily on this exercise. Take these tips for bloggers to leverage digital marketing as starting points. Once you are on the right track, you will find your own ways to excel further.
In the end, I would like to request something. When you find out some more ideas that work well for you, don't forget to come back and share them in the comment section so that others can get help and I will have some fresh tips for bloggers to leverage digital marketing. After all, it is all about your passion that needs some polishing so that others feel the glitter.
You can read this and various other posts on my blog http://pebbleinthestillwaters.com
What Social Media Engagement Achieves For Business
Social media in essence is in relation to engagement through sharing, which for business means targeting your product range, your articles, or your services at engaging a potential customer or client base. Collectively, products, services and articles are known as content, and it is through offering quality content that success through your channels can be achieved. Social marketing has around 900 million users globally, and covers every topic range you can think of. As well as engaging a potential customer and client base or readership, social media is also relevant to search engine optimization.
Social media is a unique format as it helps you promote your content on to your audience, and in turn it generates traffic via people sharing your content with others, and through SEO. Perhaps more importantly than this, however, social media with its online reviews helps a business build trust, and nearly every brand you can think of uses social media for this reason. Think of this as: you come across two companies offering the same services; one has 250 Facebook likes, the other 43 - which one would you opt for? So regardless of whether you're an online retailer, an affiliate marketer, offer a service such as tuition, or run a news site, social media can assist you build your business online. Google estimates that by 2015, UK consumers will have purchased £40bn of products and services online.
Popular Social Media Sites And Their Uses
Getting to get grips with the nuances of social media's role in promoting your business can cause more than its fair share connected with headaches. Here is a list of the most popular social media sites and their uses:
Facebook is predominately for sharing. This can be products, articles, or services. In a nutshell, it's for sharing your content with as many people as possible.
Twitter is about sharing news on any subject. Don't let the word news make you feel it not apply for products. New product launches, new stock ready to be sold - Twitter is good for all of this.
Google+ is in part a combination of the two and has become important for search engine optimization if nothing else.
Blogging is a great way to impart news and expertise on your readership, customer and client base, or followers. It offers a good way to attract visitors on your site via search engines.
YouTube is about showcasing videos to a wide audience. It is being utilized by businesses all the time to sell products and services. As YouTube is owned by The search engines, videos tend to feature prominently on search engine results. You can also utilize the YouTube ads to make a secondary income stream.
Pinterest and other bookmarking sites are very good at showcasing visual products. If your business is selling something online, albeit a product or service, ensure you are posting on Pinter est and as many bookmarking sites you could find.
Social Media And Search Engine Optimization (SEO)
Good positioning on search engines is about unique quality content that is well shared and well linked to from other websites. By sharing your content on social sites, the more chance there is of people liking it on Facebook, re tweeting with Twitter, or sharing the pin on Pinter est. Links are important for good SEO and posting your content on social sites provides a link from the social site to yours, and in every case this can be targeted to a specific web page. By web page I mean a specific solution, service, or article. This also ensures Google indexes the web page. That is to say, it adds it to its database, ensuring it can be found on search engines.
Finding The Best Social Media Sites For Your Business
To find the best social sites suited to your business, think as to what your business is trying to do. If your business sells products or services, then use social sites that showcase pictures and videos to sell the product. YouTube, Pinter est, Delicious and Instagram are all really good for showcasing products. If you're in the selling game, make videos of your products, take good professional photos and find them on these sites, and ensure you link the pictures and videos directly to the content on your site. If you sell on eBay or an affiliate seller, try to link directly to the product page where a potential customer can buy it. Also, put the products on your Facebook or my space page, Google+ page, and Twitter. For service providers, a slightly different spin on social media promotion is needed as, more often than not, a service provider will sit in the middle of visual social media, and text-based social sites. This also applies to affiliate marketers. If you can, represent your services that has a picture or icon, and publish the picture or icon on the visual sites. Use videos to showcase your services - if you can get testimonials from clients, well, that's gold dust. Publish regularly on your blog and tweet the articles, together with insights into the industry. This engagement will help build trust with all your existing clients, showcase your skills, and help you to be found by people wishing to become new clients. Social Media Advertising
If you have the budget for it, Facebook offers advertising on a click-through basis like Google Ad Sense, or it can be used to earn likes. It is often in instances of experimentation. For affiliate marketing revenue streams, click-through will expose the user to your revenue stream, while a like will ensure every time an article or new product is published they'll be informed. It's trial and error and seems to work well for some businesses, but others have lost faith from it.
Saving Time
By now, you have probably guessed that updating social sites, especially if you publish a lot of daily content, is hard work. Larger businesses employ people to keep on top of it, something many start-up business don't have the budget or the time for. It is possible to help automate your social accounts updating using automatic syndication sites.
A Social Media Strategy Step 1: Create a Facebook Page, Twitter account and Google+ Page For Business
These have their uses regardless of the type of business, and all help considerably with SEO. Ensure you create business pages on Facebook in addition to Google+. This keeps your personal details and indeed social media life hidden from your customers or clients, and it offers better options to promote a business.
Step 2: Identify Social Media Sites That Are The Most Important To Your Business
If your site sells products, make a list of all the online bookmarking and video sites you could find and create accounts. Ensure you use Pinter est and YouTube. If your business is for services, information, or is for an affiliate marketing revenue stream, you want to spread the word in as many ways as possible. Use blogging sites such as Tumble, Blogger and WordPress. org to syndicate your sites and services, and try to create news content if you provide services to show your expertise in your field. Step 3: Use Social Media Tools Such As 'If This Then That'
'If this then that' or ifttt.com automatically updates your social accounts. This is easy to establish and works by syndicating the information across a host of social sites automatically as soon as one site is updated. This, as you can imagine, saves a lot of time. Be cautions, however, and ensure social sites suited to the business, such as bookmarking sites for online retailers, appear just as you want them to be found. Automatic syndication has limitations and often links and pictures do not appear as you would like them to. Nonetheless, and especially for syndicating blog posts via an RSS feed, it is a very good time-saver for promoting your business via social media. Not all social media can be syndicated in this way, but the sites that committer syndicates to are well worth creating accounts on to promote your business. The more social media sites you post on, the better. Step 4: Use #hashtags
Whenever you post your content, ensure you use appropriate #hashtags. This will help users find your content when they search for it. So if I'm selling tyres on eBay, #tyres, #cartyres, #car, #treys is good, and for sports news, #sports news, #football #cricket, and so on is good.
Step 5: Once It Starts
Once your content starts hitting the web 2. 0 world, monitor your accounts for feedback. Concentrate on the sites you've identified as important to your business and respond to questions and comments. When responding, try to be helpful and non-abusive, even if the commentator is not pleasant. Professionalism goes along way. Step 6: Participation
Twitter and Google+ show trending topics and these include popular subjects people are discussing. It is worth performing the odd Twitter search to see what people are talking about in relation to your business, and making a contribution to the discussion. This is a good way to make connections and hopefully achieve more success.
Step 7: Monitoring Success
Monitoring success has confirmed to be quite difficult for social media. Unlike SEO results, which can be measured on click-through and content engagement, it is not so simple on social sites for a variety of reasons. You may feel if you provide news that 10 comments on one story is a good sign of success, while 100 likes of a product video on YouTube with no obvious link to sales most likely are not immediately obvious as positive. It is worth remembering, however, that though people may not directly access your main site via social sites, it may prompt them to return later. Always keep in mind that social media is for sharing content, so any like, comment or re tweet is positive.
Content curation is a quick way to produce helpful content for your target audience. It's a shortcut to adding valuable content to your blog or website because you're not producing it from scratch. But you are offering value by writing comments on why it's useful, beneficial or relevant to your audience.
It's the process of locating, arranging, placing comments on and spreading online the best and most relevant content about the niche you are working in.
Determine a Strategy
How much curated content do you want on your blog? A good blend could be 70% original content, 30% curated.
Where Will You Get The Content?
Make a checklist of the most important websites and blogs you visit on a regular basis. Read the headlines to find the content you find helpful and think your target audience will appreciate.
Your Tone of Voice
Some people really like to report the facts. Others enjoy stirring up controversy and be as contentious as possible.
Give An Opinion on the Curated Content
Many entrepreneurs who curate content just put up the subject material without saying why it's important or what the context is. Talk about the issues, why the content shows a development about the specific issue, and so on. Make connections for the reader so they can see the value of the content and the value of the thought and work you are putting into your curation.
What Are Your Target Audience's Pain Points
What are the most widespread problems that your audience have and what can help them fix those problems? Yes, you want to sell your own products, but don't avoid referring to your competitors entirely or it will seem unnatural and spammy.
Answer Their Common Questions
Frequently asked questions need an answer. If you don't have time to answer them all, use curated content to assist you. Remark on the content, such as why the strategy is good, bad, or could be better in some way. This will carry on demonstrating your knowledge and that you are worth paying attention to.
Pick Out the Best Content from the Best Sources
Think of yourself as the professional editor of a popular magazine. Only let the top content reach your pages.
Know How To Curate Content Legally
Make sure that you credit all your resources so you're not accused of robbing content. Give the Website URL of the original work and the name of the author or publication, the date, and any other relevant information. If you're uncertain about using the content material, get in touch with the website owner and ask. Generally, they'll be happy to give approval, provided you're not slating their work as a load of garbage.
Are you are ready to be a better blogger? Discover 21 different one-a-day tasks and activities for getting more traffic, more prospects, more customers and more sales. Download my free checklist, 21 Days To A Better Blog, at https://jonallo.com/better-blog
How To Generate Traffic Using An Email Newsletter begins with a list of email subscribers.
This list can be made up of customers or prospective customers.
Both of these lists should be kept separate, but combined for the purpose of a newsletter.
An email newsletter can generate the highest quality traffic that any website can experience.
This is true because those people who have subscribed to your email have opted in by making a purchase from your site, or through some other means, have opted in because they are interested in your websites’ products and content.
Whether through an advertisement, or simply signing up for a newsletter after visiting your site, these people are the best candidates to buy from your website.
The first group of people are your customer base and are the lifeblood of any business.
Repeat customers are an important percentage of sales and they should be given special treatment.
The second group of people are also important as they are prospective customers and may be making a purchase in the future.
These are the customers who will replace older customers that drop off over time.
They are also the future of your businesses expansion.
Once these people have opted into a newsletter, it is an opportunity to entice them into making their first purchase with specials such as sales and coupon codes or perhaps a free giveaway.
The people who read your email newsletter and go to your website represent the traffic that will have the highest percentage of conversion into sales.
Your list will be the most important part of your business and over time you will come to understand
that the list is everything for online sales.
Getting quality names for your newsletter is the ultimate goal because it will result in expanding
your customer base and creating a successful online business.
An excellent and often overlooked way of getting traffic is establishing your own affiliate program.
If you've been involved with Internet marketing for any length of time, you probably are already familiar with the concept of affiliate marketing and have probably already made some commissions for yourself.
In this case, however, we’re talking about joining the other side of the equation -- in other words,
you're going to have affiliates promoting your products!
Many people are interested in making extra money (and possibly a full-time income) through affiliate marketing because they don't want to deal with selling their own inventory, processing credit card
payments through a merchant account, or shipping products from their home or office.
With so many people looking to get started with Internet marketing by becoming affiliates, this is
an excellent opportunity for you to generate more traffic and revenue for your online business!
You see, those affiliates can take care of much of the groundwork and generate traffic for you by
sending people to your website through their affiliate link in exchange for commissions.
Of course, you probably already have other traffic sources, but an affiliate program can simply make
you even more successful by expanding and diversifying your traffic generation methods.
An easy way to start an affiliate program is to simply join one of the popular networks that handle
all of the annoying tasks like tracking and commission payments for you.
Clickbank is very popular and user-friendly when it comes to digital information products, but some
Internet marketers prefer to use other affiliate networks in order to avoid commissions theft.
A few of the other affiliate networks include LinkShare, ejunkie, and Paydotcom.
You can, of course, establish your own private affiliate program if you're confident in your abilities and for some reason want to avoid the popular affiliate networks.
I am sure by now you've found out that there are a lot of different things you can do to generate traffic on the internet.
Some are instant. Some are free. Some take a lot of time.
However, one of the best things you can do for your business to generate traffic is to start a blog.
A blog is a great way to get traffic because you can use a variety of different methods to promote it.
You can use SEO for each blog post that will help you build traffic over time.
If you're using something like wordpress for your blog, you'll be able to use a variety of search engine plug-ins that will help you with doing seo.
This takes a lot of the technicality out of getting good rankings for your websites.
Another great thing about a blog is that you can focus solely on creating great content without having to worry about getting top search engine rankings.
If you create useful content, people will start linking to your blog.
You'll start receiving visitors from another trusted website.
When people link to your blog it's like they're giving you a vote of confidence.
They're telling their readers that you have a good website that will provide them with awesome content.
Automatically you already have trust in their eyes. Whereas getting traffic from a search engine you'll have to build the trust.
Blogs are interactive so people love them.
You'll be able to read some of the comments on your blog and be able to respond accordingly which is another great way to build trust.
One of the other positives about blogs is a thing called an "RSS Feed".
This will make it so your content can get syndicated by other websites and this is why it's important that you have interesting headlines for your readers.
The feed will pick up the headlines and the person will decide to read depending on how interested they are in what you're offering.
So if you're looking at starting a blog, you can now see the benefits of doing so.
You'll get traffic. You'll build trust. You'll build relationships.
In the age of Web 2.0, driving traffic to your website is not all about search engine optimization (SEO).
Part and parcel of an effective Internet marketing strategy is to ensure that your website is also present in the realm of social networks and media sharing.
Visitors do not only arrive at websites only through search results, but also through links that their peers share through these social networks.
What social networking platform could be more important than Facebook, the world's largest?
With over 800 million active users, your website stands to reach a wide variety of audience through Facebook, and sometimes all it takes is one "Like" button in your webpages.
How to generate traffic using a Facebook "Like" button on your site?
A Facebook "Like" button is a stamp of approval that visitors may click when they literally like the content of your blog.
Experience with video-sharing site YouTube indicates that visitors prefer a like-dislike system instead of a rating system when expressing approval or disapproval for content.
Facebook modifies this model and only has "Like" buttons that third-party content may use in their customized pages.
What makes the "Like" button extra special for Internet marketers is its content sharing component.
Visitors who click the "Like" button automatically share the links to their Facebook profiles, which can, in turn, be viewed by people in their respective networks.
If your content is good enough, the Facebook "Like" button serves as a form of endorsement by the people potential visitors trust the most--their personal contacts.
Viral blog posts are created this way.
When putting Facebook "Like" buttons in your website or your blog posts, remember to put it in two positions: the top and the foot of a webpage or a blog post.
He'd been "dabbling" in internet marketing for a few months and had managed to make a
few dollars here and there but nothing much.
He saw the big potential in affiliate marketing but didn't have a massive list
and wasn't getting hardly any commissions.
He thought it was the size of his list.
It wasn't.
It was the WAY he was doing affiliate marketing.
It was all wrong.
Naidy invested in the groundbreaking Commission Machine and he started making $1500 to $2500 a day, winning affiliate contests and basically kicking a truckload of proverbial butt online.
Bam.
You're getting your hands on never-before-seen tactics here.
As it was formerly pointed out, if you are preparing on submitting videos to YouTube and sharing them with other web users, you are more likely to discover a bigger number of guidelines to follow. YouTube motivates you to utilise care when making your videos, as you never ever truly understand who will be seeing them. Not just do you have to stress about online predators seeing your YouTube videos, however you likewise have to fret about law enforcement doing the exact same thing.
In connection with your YouTube video material, you likewise require to make sure that your video material is in fact yours. In current times, there have actually been numerous circumstances where YouTube made it on the news for having a big number of copyright products on their site. You will desire to make sure that videos you publish online were really made by you.
If you are, you will require signing up for a complimentary YouTube subscription account. In a matter of minutes, you can be on your method to ranking or evaluating the YouTube videos you enjoy or even submitting your own videos!
In a matter of minutes, you can be on your method to ranking or evaluating the YouTube videos you enjoy or even publishing your own videos! YouTube is a lot of enjoyable, whether you are just interested in seeing videos or if you desire to publish your own, YouTube, like all other online sites, have a number of limitations and guidelines. Must you forget your YouTube login info; you must be able to follow YouTube's guidelines to obtain your YouTube indication in name, as well as your password.
Another guideline that lots of video watchers have to follow issues leaving remarks on YouTube video pages or getting involved in the YouTube online forums. In connection with your YouTube video material, you likewise require to make sure that your video material is really yours.
If you are just interested in enjoying YouTube videos, not always submitting your own, you will discover that there are fewer guidelines and constraints for you. Need to you forget your YouTube login info, you ought to be able to follow YouTube's guidelines to obtain your YouTube indication in name, as well as your password.
The above discussed guidelines are simply a few of the lots of that you might be anticipated to follow when utilising YouTube. If you sent a video that went versus YouTube's standards, your video might be gotten rid of.
Another guideline is that numerous YouTube video watchers have to follow issues leaving remarks on YouTube video pages or taking part in the YouTube online forums. Whenever you leave remarks for a YouTube video submitter, you are encouraged to utilize your finest judgment.
YouTube is a lot of enjoyable, whether you are just interested in seeing videos or if you desire to publish your own, YouTube, like all other online sites, have a number of limitations and guidelines. It is not just essential that you understand those guidelines, however that you follow them, as there are a variety of repercussions for not.
Simply a few of the guidelines imposed on YouTube are detailed listed below.
1. You should only have one email address linked with your account. 2. You should certainly not post duplicate content. 3. You should always make your videos applicable to its title & keywords. 4. You should not ever purchase views. 5. You should certainly not ever use software to add ratings, comments, or friends automatically. 6. You should not use irrelevant keywords 7. With YouTube's new insight feature, they are following the attention people are giving to each video. YouTube can understand this and then easily assume that your title is very relevant to the information on the video if people are watching your entire video.
8. The Google search ranking rules of providing good, decent and, accurate content that generate public attention are exactly the same rules that You Tube is using as well so bear that in mind when choosing the title.
So these are all some common stipulations you should keep in mind before publishing any video in YouTube.
All business goals are geared towards attracting the customers into their trade. That is probably the ultimate target of every entrepreneur. Business requires websites, the influx of visitors into one's site as gauged by Analytics demands unique strategies to boost site traffic. More website visitors mean more customers, more sales and therefore more revenue! Increase in traffic requires a more aggressive approach though your campaign should be more organic in nature.
Building your brand by coming out with a well-designed, efficiently developed, highly optimized website;
Second is to get social by engaging your customers through social media marketing which of course should be consistent. Daily postings are necessary of course but it should contain catchy and relevant insights while actively participating in the community;
Third is to include a blog in your business website where your team can publish high-quality, compelling and original topics. It is where you can speak your mind about significant topics related to the nature of your trade, a way to invite visitors who are in the same niche;
Fourth is to focus on your On-Page and Off-Page SEO by optimizing your business site and its content so it can easily crawl on Search Engines such as Google, Bing, Yahoo and the like;
Fifth and final is to ensure that your website is responsive and fast. This is precisely a must in the development of websites as most customers now use mobile devices to access the web.
Websites should be accessible and viewable in varied devices even on the smallest smartphones. Your webpage should load fast as well or you probably will push your prospective customer onto some other sites. That is why website developers should guarantee that your website is technically optimized and made highly responsive to load better and faster.This will definitely attract more customers as your website is found on the first page of a search engine results page (SERP).
Engaging your customers to explore on your webpages means entrusting the task only to the best website designers and developers.We cannot risk our resources on fly by night agencies which does not possess the expertise of the real developers who have spent years in the creation of e-commerce sites, blogs, travel sites and the like. Choosing the authorities in the field of web design and development entails checking on their credibility and reliability. Hence it is a must to seek for the assistance of premium web developers who will work hard for your business marketing but will offer only the most affordable business site because your resources are not finite so return of investment should be assured.
Increase in traffic requires a more aggressive approach. Every business campaign should be more organic in nature. We need to employ the assistance of premium web developers and genuine marketing specialists who will work hard for your business goals. They should offer only the most affordable business site because your resources are not finite so return of investment should be guaranteed for trade security.
One of the most powerful traffic generation methods which is often overlooked is becoming a guest writer by submitting your content to other websites.
Now, many marketers submit content to article directories, which might have some benefit but is not quite as powerful as guest blogging.
The idea behind becoming a guest writer is simple -- you contact the owners of blogs and websites within your niche and offer original content in exchange for a link to your website. This has tremendous benefits for search engine optimization because other websites within your market are going to be linking to your website, often with the anchor text of your choice!
This isn't just about improving your search engine rankings, however, since submitting guest posts can bring lots of direct traffic as well. How do you go about doing this?
The simplest approach is the direct approach, meaning that you would contact webmasters within your niche by looking for the top ranking websites for many different keywords in your market. This can certainly be time-consuming, especially if you're trying to build a list of many different websites to contact, but you could easily outsource this part of the task.
Not everyone will agree to accept the content, of course, but that doesn't matter as long as you get a certain percentage to say yes.
As you can imagine, it is important to focus on high-quality content as this will improve your chances of syndication. The more successful the website is, the more traffic you will be able to generate to your own website, but this in turn requires you to provide very high quality articles in order to succeed.
This is really another form of article marketing, but you're actually going directly to important websites instead of just hoping that publishers will come to the article directory and
pick up your articles.
With millions of web sites on the internet (and every one of them competing for the almighty visitor), we are literally being pulled in 50 thousand different directions by web masters all wanting us to visit their web site with hopes that once there, we'll buy what ever it is they're selling.
But what happens when you receive all this traffic and no one buys? If only we knew what all those visitors really wanted. It seems to me that many of us webmasters and web business owners are at a loss as to understanding some of the finer details when it comes to marketing online. Before I go on, let me say this. We who do business on the internet are, in some ways, at a real advantage to those who are only focusing on the brick and mortar model.
You see, when someone leaves a retail outlet there's really no way of knowing what that potential customer really wanted, unless you ask them of course. But for us web business owners we can know. How? you ask, well, there's hidden secrets right under our noses and many of us don't even know it. I want to share a true story with you about a successful web site owner who knew enough to find these hidden secrets and turned his business into one of the most popular sites on the web.
About four years ago, Marc McDonald had a hobby where he ran an awards site. After a while he started listing everything by category. Shortly after that, he discovered that his freebie page was receiving more traffic than all his other pages put together. Now, what happened next, was a crucial point in Marc's progress and literally changed his life.
Realizing that his freebies page was the most popular to those visiting his site, he wisely changed his focus from an awards site to a freebie site. The results were astounding. Today Marc's web site receives over 1.5 million visitors a month and has a subscriber base of over 132,000 for his freebie newsletter. How many of us would like these kind of statistics to brag about. Marc has now quit his job and works full time on the web doing what he loves.
Did Marc just luck out ? NO, he discovered hidden secrets that are available to all of us. What were these secrets and where did he find them?, in his log files. That's right, hidden away in his log files were secrets that told him exactly what his visitors wanted. Sure, they were interested in sites that were worthy of an award, but they were more interested in all the freebies that the web offered.
Now this is just one example of how to use little known secrets to expand or perhaps even, change your focus to your online business. If you discover that you have pages on your site that get more traffic than others, why not give your visitors more of what they want. Expand on those pages, maybe even let people opt in to your list so they can be kept up to date with the most current changes or offerings. What pages on your site are the most popular? Hey, your visitors might be trying to tell you something.
If e-paper has replaced newspaper in your home then don't feel guilty about it. You are not alone; in some years this will be a norm everywhere. It is primarily because of the penetration of internet services, high-end smartphones in remote corners of the world and cheap accessibility. Most of the action takes place in the online space and this is why it has become a common hunting ground for businesses at large.
Decoding Digital Marketing
Marketing is not merely an attempt to sell products or services but an integrated process aimed at creating a predefined impact. It is a strong influencing force that can transform a business. So, experts stress on the growing importance of digital marketing in shaping a business for maximum gain. There is a swelling number of internet users and this provides ample scope for a business - new as well as existing ones, for market attention and convert it to tangible gains.
Here's Why Digital Marketing Is Not An Option But Compulsory For Every Business
Digital marketing is a staple strategy for every business aiming to make it a noted venture in the respective industry. The process flows through several channels and uses a number of tools to accomplish the desired goal. It is specifically goal-oriented and you can see the results in lesser time than traditional marketing methods. Here are some of the most important reasons for relying on it for a successful business.
Concrete analysis and adaptation: In digital marketing, user activities are monitored to arrive on a concrete data about the targeted group. Real-time data that gets updated from time to time; it enables more accurate analysis. This makes it most effective in predicting market trends and adapting to the changes.
Unhindered communication: There are several barriers of communication, in traditional marketing processes which can hinder the transmission of messages to your target group. However, digital marketing communication does not encounter such hindrances because it is direct and engage customers for undivided attention.
Customized content: Based on the data, communication strategists decide on messages which can be easily understood by consumers, meet their demands or resolve their problems and direct them to purchase the products or services.
Customer tracking: Digital marketing services target individual customers by identifying them through the device they use and their demography. The analytics are used to predict customer preferences, behaviours and predict their actions. It tracks customers from their initial interaction to end sales.
Dynamic approach: It uses real-time data, reaches the maximum possible customer pool, provides an immediate workable solution and aids in easy sales. This dilutes the time-lapse between each procedure and encourages more consumer engagement and sales.
Digital marketing offers you easy and unmatched solutions to overcome some critical marketing challenges. This has become all the more relevant because of intensifying market competition and penetrating use of technology. Digital marketing services are leveraging business like never before.
Shyam Future Tech, being a renowned digital marketing company in Kolkata which offers it's customers best of services with regard to online presence in such a way that it captures the attention of the visitors, hence turn those visitors into prospective customers.
