Driving Targeted Traffic: Unleashing Strategies for Explosive Online Growth
In today's competitive digital landscape, capturing the attention of the right audience is paramount for achieving online success. This article uncovers the secrets to effectively driving targeted traffic and fueling explosive growth in your online presence.
1.Understanding Your Audience: The foundation of targeted traffic lies in understanding your audience deeply. Dive into market research to identify their needs, preferences, and pain points. This knowledge will enable you to tailor your content and marketing efforts to attract an audience genuinely interested in what you have to offer.
2.Creating Compelling Content: Content remains king when it comes to attracting targeted traffic. Craft a content strategy that resonates with your audience's interests and addresses their challenges. Regularly produce valuable blog posts, videos, or podcasts that showcase your expertise. By consistently delivering quality content, you will establish credibility and attract a loyal following.
3.Optimizing Search Engine Visibility: Maximize your search engine visibility through search engine optimization (SEO). Conduct keyword research to target relevant terms in your niche. Optimize your website's meta tags, headers, and content to improve search engine rankings. Building authoritative backlinks will also enhance your online visibility and drive organic traffic.
4.Social Media Amplification: Leverage the power of social media to expand your targeted reach. Identify the platforms where your audience is most active and engage with them. Create a social media strategy that includes regular content sharing, audience interactions, and promoting your website. Encourage social sharing to increase your online visibility and attract more targeted traffic.
5.Influencer Collaborations: Collaborating with influencers in your industry can give your targeted traffic a significant boost. Find influencers aligning with your target audience's interests and collaborate on sponsored content, guest appearances, or endorsements. By tapping into their devoted following, you can drive a stream of interested visitors to your website.
6.Email Campaigns: Build and nurture your email list by offering valuable incentives. Engage with your subscribers through personalized and targeted email campaigns. Share exclusive content, discounts, and relevant updates to direct them to your website. Segment your email lists based on user preferences, ensuring your messages are highly targeted and effective.
7.Analyze, Optimize, and Scale: Regularly analyze your traffic data, user behavior, and conversion rates. Utilize analytics tools to gain insights into what strategies are working and where improvements can be made. Optimize your tactics based on these findings, scaling up what works and testing new approaches to continually drive targeted traffic.
Driving targeted traffic is a crucial element of online success. By understanding your audience, creating valuable content, optimizing for search engines, harnessing social media, collaborating with influencers, leveraging email campaigns, and consistently analyzing and optimizing your efforts, you can unlock explosive growth and achieve remarkable results in your online presence. Embrace these strategies, adapt to the ever-evolving digital landscape, and watch your targeted traffic soar.
Creating a traffic machine involves implementing various strategies to drive targeted traffic to a specific URL. Here are a few steps you can take to build an effective traffic machine:
Identify your target audience: Understand the demographic and interests of your target audience to create tailored strategies that will attract them to your URL.
Search Engine Optimization (SEO): Optimize your website's content, meta tags, and keywords to improve its ranking on search engine results pages. This will help drive organic traffic from search engines to your URL.
Content marketing: Develop high-quality, informative, and engaging content related to your URL's topic. Publish regular blog posts, articles, or videos both on your own website and on relevant external platforms. This will help establish your credibility and attract organic traffic.
Social media marketing: Identify the social media platforms where your target audience is most active. Create engaging posts, share content, and engage with your audience to build a strong presence. Utilize targeted advertising options on platforms like Facebook, Instagram, and Twitter to drive traffic to your URL.
Email marketing: Build an email list by offering valuable incentives such as newsletters, e-books, or exclusive content. Regularly send emails to your subscribers with relevant updates, promotions, or links to your URL, encouraging them to visit and share it.
Influencer marketing: Collaborate with influencers or bloggers in your industry to reach their established audience. They can promote your URL through sponsored content, reviews, or endorsements, driving targeted traffic from their followers.
Pay-Per-Click (PPC) advertising: Utilize platforms like Google Ads or Bing Ads to bid on relevant keywords and create targeted ads. When users search for these keywords, your ads appear at the top of search engine results, increasing the chances of driving targeted traffic to your URL.
Guest blogging: Identify authoritative websites or blogs within your industry and offer to write guest posts for them. Include a relevant link to your URL in the article, attracting traffic from their readership.
Online communities and forums: Participate in relevant online communities and forums such as Quora or Reddit. Provide valuable insights, answer questions, and include a link to your URL if it provides additional relevant information.
Analyze and optimize: Continuously monitor and analyze your traffic sources, engagement metrics, and conversion rates. Identify which strategies are driving the most targeted traffic and optimize your efforts accordingly.
Remember, building a traffic machine takes time and effort. Consistency and providing value to your target audience are key factors in driving sustained, targeted traffic to any URL.
Search Engine Optimization (SEO) is an Internet marketing strategy that increases the traffic generated into websites by increasing the visibility of the websites in search engines such as Bing and Google. If you can fully utilize search engines in your business, you would experience a growth rate and increase in traffic like never before.
The higher the ranks in SEO, the higher the website ranks in Search Engine Results Page (SERP) and the more traffic is generated to the website. Below are a few research facts to prove how important SEO is:
93% of all traffic to a website comes from a search engine;
67k searches are performed on Google every second;
Having the first position on Google has over 34% of click through rate;
Almost 75% of users do not scroll past the first page in Google;
Nearly 80% of users ignore paid ads in search results;
58% of all searches come from mobile devices.
Those are among a few proven facts and statistics when it comes with SEO. Remember, this industry is always changing so you and your business would need to evolve with it as much as possible. Below are the basic SEO strategies you would need to increase your website rankings:
Keyword optimization
SEO keywords are keywords or phrases in your web content which make it possible for your website to be found through the search engines. You use them according to the niche you're writing on, and anyone who searches certain keywords involving that niche can easily find your website. This way, they help you to direct targeted audience to your website and increase your traffic.
Title tags
Each web content you produce should be tagged in the title. That is, the title, header and sub headers should have at least one keyword related to the niche you're talking about. This makes Google easily locate your article among others when certain keywords are searched. It all starts from the title.
And don't forget to make your title informative and intriguing enough to attract targeted audience.
Meta descriptions
The meta description is an excerpt that summarizes a web pages' content. Meta descriptions are shown when there are keywords related to the site searched for in search engines. This is crucial for on-page SEO and encourages targeted audiences to click through your website.
Engaging content
This is by far the most important thing of them all. What is the point of doing all of the above if the content itself is not interesting? After inviting so many people inside your website, what would they do if the content itself is the problem? Is your call to action strong in its own right? Are your blog posts just random information that does not concern your niche? Are you writing just for the sake of it? Or worse, do you not write at all?
People won't read something if it was unrelated to what they're searching for in the first place. This would just increase your website's bounce rates and reduce your website rankings on Google - which translates into a reduction of your traffic. Make sure that you do adequate research on anything you are going to write on your website, and add the references if necessary. Because if the content itself is lacking, all the work would have been for nothing.
And, if you do not have the time to write, get yourself a content writer to do it for you.
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Your search engine ranking is affected by hundreds of different things, but relevancy is the most important.
Being more relevant to a search means your page will rank higher, it seems obvious that it doesn't help. Instead you should focus on the top 5 search ranking factors.
1. Article title/keywords
2. Word count
3. Internal links
4. Reading length
5. Bounce rate
There are two categories of SEO ranking factors: user behaviour and article content.
It's easy to focus on the second and often people ignore the first, dismissing it as being out of control.
Writing engaging content will keep readers sticking around longer, boosting your search rank. But that takes practice and data on your readers. Instead, focus on the article content. By using the top 5 ranking factors you can start to make the Google algorithm work for you.
1 Using keywords and titles to rank higher on Google
Think of keywords as what you'd type into Google, though remember they won't be one word, but phrases.
Once you have found your topic, research how people search for that in Google. Use these phrases in your title, making sure it's grammatical and interesting. You'll see this strategy in post titles around the web.
2. How long should your blog posts be?
Longer is better. A 2,000-word article will rank higher than a 500-word article. But the doesn't mean you should bloat out your post with fluff.
A basic structure that will help add length to your post without being fluffy is:
1. Fulfil the promise of the article right at the beginning
2. Explain what led you to the answer
3. Expand on the answer; give details
4. Justify your answer
5. Answer any follow up questions people might have
Not only will this make your article longer, it will be better and more informative.
3. Use internal links
Link between different posts on your blog. If you touch on something you've previously written about link your readers to that page.
Identify your favourite or best posts. Link to them constantly. This tells Google to pay attention to these more.
4. Reading duration is important
The previous ranking factors were under your control. Not so for this one.
If people stay on your post longer it says to Google this is a good answer to their search.
When you post an article, monitor the traffic and see if the reading duration makes sense for the post length. Edit it if it doesn't.
5. Bounce rates
Bounce rate measures how many people left your site without going to a new page on it. If reading length shows how interesting one post is, bounce rate measures it for your site.
High bounce rates might be down to posts not delivering on their promise or no other relevant posts on your site.
Fix the keywords and title if you've got a high bounce rate because of the first. For the second, see what related topics are being searched for and write a post. Like with reading length, measure bounce rate and tinker.
6. Loading speed
How fast your site loads is an important search rank factor. Use this tool to measure loading speed and identify issues to fix.
How long does it take?
Getting to the first page of Google doesn't happen overnight. You'll have to be consistent and patient but follow these steps and within six months and dozens of posts you should be flying high.
How to get more traffic and turn that traffic into money: https://fromclicktosale.com/blog Article Source: https://EzineArticles.com/expert/James_R._Pierce/1235372 Article Source: http://EzineArticles.com/10167943
One of the more commonly asked questions with the aid of internet entrepreneurs, website house owners and bloggers alike is tips on how to get internet visitors to their web pages and blogs. Understandably so, being that getting extra internet site visitors to their web sites gives them a so much bigger opportunity to get their messages, products, presents and offerings obvious, evaluated, and bought by means of folks from all over the place the sector.
Yeah that's a just right intent to need to be able to drive a continuous drift of free special traffic to your websites. One of the basic and foremost methods used to do this is SEO. One of the vital problems with this method is with no trouble that many people do not appreciate how to apply it to their web pages or pages. This article will give you some insight concerning methods to began with the aid of discussing one of the crucial basic SEO strategies for getting traffic.
To get web traffic utilizing SEO it's very fundamental in your internet site to get a top role within the search engine rankings on your chosen key words and search phrases. So when reckoning on search engine optimization for site visitors iteration you have to advance a website that's mighty at meeting the net searcher's requirements which factors the quite a lot of search engines like Google to wish to steer extended site visitors to your web site.
Your task, because the web page owner or clothier shall be to construct a website which shows the major search engines that your website has worth to those browsing for that targeted search term. For this reason, you boost the amount of folks touring your website as good as beef up your business's being positive on the net. That is one general key to the best way to get internet site visitors with search engine optimization.
You are going to have to make sure that your internet site makes use of key terms thoroughly and has a high great layout and design; You should now not over use your key words. It is far more predominant to provide excessive first-class content material that is imperative to the hunt phrases and priceless to the visitors.
These days the major search engines use exact algorithms that can opt for up on the great and relevancy of the internet sites content after which index them hence. So under no circumstances stuff key words, it is extremely encouraged just to supply nice content material. What issues the most is how user-friendly and functional your internet site will likely be, so concentrate less on a variety of keyword phrases and more on central and priceless content material of worth.
You must preclude using SEO procedures that abuse the search engine directions. Be trained to use SEO appropriately and conveniently that's tips on how to get web site visitors to your sites. With the aid of abusing this system, it'll best make it more difficult for you to get the ranking and site visitors you need.
Create the proper content For SEO site visitors
Simply how do you create content material that's well suited for search engine optimization?
There are countless elements, which play an element in the grade, and excellent of content material you generate. You'll must make use of keywords, nevertheless it's also main to recollect the precise constitution of what you're writing.
For instance, for probably the most effectiveness of your content, that you could have the primary paragraphs gift a common chunk of information along with a lead in, then the remainder content provides extra unique know-how and information.
This procedure tends to attract the reader further into your writing at the same time imparting your main key phrases within the first paragraph. This makes it less complicated for each the search engines and reader to discover.
How To Increase Organic Traffic On Your Website In 2019. Click Here for more ways to get organic traffic.
To help you employ this process readily listed here are beneficial suggestions to maintain in intellect:
Make exact that your first paragraph explains the information, which is developing. The knowledge right here must no longer be your most important understanding but just a proposal of what the reader must expect.
Remember to make use of your keywords in the first paragraph however certainly not use too many. This isn't how you can get web visitors and will simplest damage your efforts.
Use the subsequent paragraph to broaden your subject additional. It's essential so that you can regularly advance the readers interest as they read extra. That is moreover a right time so as to add your key phrase again.
Proceed to provide additional special knowledge and details, as you get deeper into your content. To hold the readers interest you have to provide something new in every sentence or paragraph. This may increasingly help preserve you from repeating yourself over and reason your vacationer to stop reading.
Make the last paragraph an extraordinarily brief abstract of your whole content. Your intention is to preserve them studying so that they will see your call to action or what you want them to do subsequent. So do not depart out the directions they will need in order so that you can get an action.
Utilizing this style of content material constitution, you now not only without problems organize important, useful, excessive best content and understanding in your internet site visitors, You're also optimizing your website for the various search engines by way of including the correct key phrases, in the proper areas, and within the correct quantities.
This will obviously enable you to acquire each of your objectives with the aid of proper use of search engine optimization to the all - circular readability and effectiveness of accomplishing all of the viewer's necessities as well as getting the visitors you want.
How one can get internet site visitors with appropriate Use Of keywords within the text
The best way to get web site visitors additionally includes the proper use of your search terms and key terms in the course of your webpages and content material. Even though I've touched on it in short, I want to be a bit extra designated about how and where your keywords must be used for the most mighty results.
The first main factor to recall is to use key words in a natural way. in no way position excessive key terms to your content material, articles or weblog posts it takes away the worth and readability for your visitors and might purpose penalties from the various search engines.
To support you stay clear of that, use your keywords effectively, and without difficulty use the following recommendations:
Be certain to use your key phrases in the title of your article or publish. This may increasingly positively affect the search engines as good as your readers.
Make sure your keywords are placed in the first 90 characters of every article, content material or blog entries. Nonetheless simply use one utilizing this procedure.
Have a keyword within a subheading somewhere on your article or submit.
Use a keyword in the final paragraph of a web sites content material.
Place your key words the place they will sound usual in the remaining content material.
Continually keep in mind that key words is also some of the useful keys to getting internet site visitors to your web pages, so long as they're relevant to your area of interest and furnish price in your visitors.
Each line and paragraph of your content material will have to add something useful to your reader. You must also maintain your expertise of excessive pleasant and of value by way of not utilizing replica content material.
By means of utilizing all of these search engine optimization approaches and techniques, your web page rank will have to fortify in the various search engines. you are going to additionally finish-up with an extra strong internet site when you consider that that it has a first-rate amount of pleasant content material that holds worth and interest in your website viewers to your niche market looking for more ways to get organic traffic?
Check out our site allaboutreviews.net Article Source: https://EzineArticles.com/expert/Juan_C_Ruiz/406086 Article Source: http://EzineArticles.com/10160256
Your search engine ranking is affected by hundreds of different things, but relevancy is the most important.
Being more relevant to a search means your page will rank higher, it seems obvious that it doesn't help. Instead you should focus on the top 5 search ranking factors.
1. Article title/keywords
2. Word count
3. Internal links
4. Reading length
5. Bounce rate
There are two categories of SEO ranking factors: user behaviour and article content.
It's easy to focus on the second and often people ignore the first, dismissing it as being out of control.
Writing engaging content will keep readers sticking around longer, boosting your search rank. But that takes practice and data on your readers. Instead, focus on the article content. By using the top 5 ranking factors you can start to make the Google algorithm work for you.
1 Using keywords and titles to rank higher on Google
Think of keywords as what you'd type into Google, though remember they won't be one word, but phrases.
Once you have found your topic, research how people search for that in Google. Use these phrases in your title, making sure it's grammatical and interesting. You'll see this strategy in post titles around the web.
2. How long should your blog posts be?
Longer is better. A 2,000-word article will rank higher than a 500-word article. But the doesn't mean you should bloat out your post with fluff.
A basic structure that will help add length to your post without being fluffy is:
1. Fulfil the promise of the article right at the beginning
2. Explain what led you to the answer
3. Expand on the answer; give details
4. Justify your answer
5. Answer any follow up questions people might have
Not only will this make your article longer, it will be better and more informative.
3. Use internal links
Link between different posts on your blog. If you touch on something you've previously written about link your readers to that page.
Identify your favourite or best posts. Link to them constantly. This tells Google to pay attention to these more.
4. Reading duration is important
The previous ranking factors were under your control. Not so for this one.
If people stay on your post longer it says to Google this is a good answer to their search.
When you post an article, monitor the traffic and see if the reading duration makes sense for the post length. Edit it if it doesn't.
5. Bounce rates
Bounce rate measures how many people left your site without going to a new page on it. If reading length shows how interesting one post is, bounce rate measures it for your site.
High bounce rates might be down to posts not delivering on their promise or no other relevant posts on your site.
Fix the keywords and title if you've got a high bounce rate because of the first. For the second, see what related topics are being searched for and write a post. Like with reading length, measure bounce rate and tinker.
6. Loading speed
How fast your site loads is an important search rank factor. Use this tool to measure loading speed and identify issues to fix.
How long does it take?
Getting to the first page of Google doesn't happen overnight. You'll have to be consistent and patient but follow these steps and within six months and dozens of posts you should be flying high.
How to get more traffic and turn that traffic into money: https://fromclicktosale.com/blog Article Source: https://EzineArticles.com/expert/James_R._Pierce/1235372 Article Source: http://EzineArticles.com/10167943
One of the more commonly asked questions with the aid of internet entrepreneurs, website house owners and bloggers alike is tips on how to get internet visitors to their web pages and blogs. Understandably so, being that getting extra internet site visitors to their web sites gives them a so much bigger opportunity to get their messages, products, presents and offerings obvious, evaluated, and bought by means of folks from all over the place the sector.
Yeah that's a just right intent to need to be able to drive a continuous drift of free special traffic to your websites. One of the basic and foremost methods used to do this is SEO. One of the vital problems with this method is with no trouble that many people do not appreciate how to apply it to their web pages or pages. This article will give you some insight concerning methods to began with the aid of discussing one of the crucial basic SEO strategies for getting traffic.
To get web traffic utilizing SEO it's very fundamental in your internet site to get a top role within the search engine rankings on your chosen key words and search phrases. So when reckoning on search engine optimization for site visitors iteration you have to advance a website that's mighty at meeting the net searcher's requirements which factors the quite a lot of search engines like Google to wish to steer extended site visitors to your web site. Your task, because the web page owner or clothier shall be to construct a website which shows the major search engines that your website has worth to those browsing for that targeted search term.
For this reason, you boost the amount of folks touring your website as good as beef up your business's being positive on the net. That is one general key to the best way to get internet site visitors with search engine optimization.
You are going to have to make sure that your internet site makes use of key terms thoroughly and has a high great layout and design; You should now not over use your key words. It is far more predominant to provide excessive first-class content material that is imperative to the hunt phrases and priceless to the visitors. These days the major search engines use exact algorithms that can opt for up on the great and relevancy of the internet sites content after which index them hence.
So under no circumstances stuff key words, it is extremely encouraged just to supply nice content material. What issues the most is how user-friendly and functional your internet site will likely be, so concentrate less on a variety of keyword phrases and more on central and priceless content material of worth.
You must preclude using SEO procedures that abuse the search engine directions. Be trained to use SEO appropriately and conveniently that's tips on how to get web site visitors to your sites. With the aid of abusing this system, it'll best make it more difficult for you to get the ranking and site visitors you need.
Create the proper content For SEO site visitors
Simply how do you create content material that's well suited for search engine optimization? There are countless elements, which play an element in the grade, and excellent of content material you generate. You'll must make use of keywords, nevertheless it's also main to recollect the precise constitution of what you're writing. For instance, for probably the most effectiveness of your content, that you could have the primary paragraphs gift a common chunk of information along with a lead in, then the remainder content provides extra unique know-how and information. This procedure tends to attract the reader further into your writing at the same time imparting your main key phrases within the first paragraph. This makes it less complicated for each the search engines and reader to discover.
How To Increase Organic Traffic On Your Website In 2019. Click Here for more ways to get organic traffic
To help you employ this process readily listed here are beneficial suggestions to maintain in intellect:
Make exact that your first paragraph explains the information, which is developing. The knowledge right here must no longer be your most important understanding but just a proposal of what the reader must expect.
Remember to make use of your keywords in the first paragraph however certainly not use too many. This isn't how you can get web visitors and will simplest damage your efforts.
Use the subsequent paragraph to broaden your subject additional. It's essential so that you can regularly advance the readers interest as they read extra. That is moreover a right time so as to add your key phrase again.
Proceed to provide additional special knowledge and details, as you get deeper into your content. To hold the readers interest you have to provide something new in every sentence or paragraph. This may increasingly help preserve you from repeating yourself over and reason your vacationer to stop reading.
Make the last paragraph an extraordinarily brief abstract of your whole content. Your intention is to preserve them studying so that they will see your call to action or what you want them to do subsequent. So do not depart out the directions they will need in order so that you can get an action.
Utilizing this style of content material constitution, you now not only without problems organize important, useful, excessive best content and understanding in your internet site visitors, You're also optimizing your website for the various search engines by way of including the correct key phrases, in the proper areas, and within the correct quantities. This will obviously enable you to acquire each of your objectives with the aid of proper use of search engine optimization to the all - circular readability and effectiveness of accomplishing all of the viewer's necessities as well as getting the visitors you want.
How one can get internet site visitors with appropriate Use Of keywords within the text
The best way to get web site visitors additionally includes the proper use of your search terms and key terms in the course of your webpages and content material. Even though I've touched on it in short, I want to be a bit extra designated about how and where your keywords must be used for the most mighty results.
The first main factor to recall is to use key words in a natural way. in no way position excessive key terms to your content material, articles or weblog posts it takes away the worth and readability for your visitors and might purpose penalties from the various search engines.
To support you stay clear of that, use your keywords effectively, and without difficulty use the following recommendations:
Be certain to use your key phrases in the title of your article or publish. This may increasingly positively affect the search engines as good as your readers.
Make sure your keywords are placed in the first 90 characters of every article, content material or blog entries. Nonetheless simply use one utilizing this procedure.
Have a keyword within a subheading somewhere on your article or submit.
Use a keyword in the final paragraph of a web sites content material.
Place your key words the place they will sound usual in the remaining content material.
Continually keep in mind that key words is also some of the useful keys to getting internet site visitors to your web pages, so long as they're relevant to your area of interest and furnish price in your visitors. Each line and paragraph of your content material will have to add something useful to your reader.
You must also maintain your expertise of excessive pleasant and of value by way of not utilizing replica content material. By means of utilizing all of these search engine optimization approaches and techniques, your web page rank will have to fortify in the various search engines. you are going to additionally finish-up with an extra strong internet site when you consider that that it has a first-rate amount of pleasant content material that holds worth and interest in your website viewers to your niche market looking for more ways to get organic traffic? Check out our site allaboutreviews.net
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Imagine being able to get REAL backlinks for your sites and videos from Wikipedia..
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If set up well, online marketing can help you generate a consistent passive income. There are many stories of how first-time entrepreneurs have made lots of money selling their products and services through online marketing. But there are hundreds if not thousands of times more stories of how folks failed bad. Investing their money and losing it or recovering little.
In its simplistic model, online marketing has three phases. In phase one, you get traffic to opt-in to your system. In phase two, you convert your opt-in leads into customers. Then in phase three, you retain these customers by getting them to buy from you again.
Yet each of these stages have inherent risks. And if you were to commit just one sin of online marketing, it could kill your entire business.
Here are 7 fatal sins of online marketing. Why you should avoid them. Plus, what you should do instead to be more successful.
Fatal Marketing Sin #1: Sending Traffic to Your Homepage
The money you invest in traffic is a sunk cost. The only way to get a return on your investment is by selling products and services. So if you were to get someone to click on your advertisement, you would want the best opportunity to sell them.
Yet 92 percent of consumers that visit a brand's website for the first time are NOT there to buy. And only 32 percent of those who visited the site with the intention to buy rarely or never make the purchase. This per a study of 1,112 consumers in the United States by Episerver.
That's why it's vital you first get your prospect to opt-in and give you permission to send them email messages. Then you can establish a relationship with them. Plus, nurture them with educational information to establish trust and credibility. All which can lead to sales conversion.
The best place to send traffic is to a landing page solely focused on getting visitors to opt-in. But a homepage is the wrong place to send traffic. That's because most home pages have a menu and too much information to distract visitors from opting in, even if you include an opt-in form. Fatal Marketing Sin #2: Sending Cold Traffic to Your Sales Page
Sending cold traffic to your sales page before they opt in can be worse than sending them to your home page. Less than one-third of prospects who otherwise would buy from you, buy on their first visit.
By sending traffic to your sales page, you risk losing them forever by revealing your price, without first establishing a relationship with them. If they leave without buying, you have no way to follow-up. So you waste your advertising investment.
Fatal Marketing Sin #3: Investing in Traffic Before Investing in Your Sales Funnel
Why spend on website traffic you cannot convert into sales. Don't put the cart before the horse, because you may not get where you want to go.
The key to making sales is to have a good sales funnel. So you can generate sales conversion. A good sales funnel includes a series of email letters with links to content to establish trust and credibility. Plus one or more landing pages with persuasive content and strong offer. And an order page confirming the offer with a fast and easy way for buyers to complete and submit it.
Fatal Marketing Sin #4: Not Knowing Your Target Market
All too often marketers make the sin of having too broad of a target audience. Yet targeting a broad audience will not only cost you more, it will also lead to lower sales conversion.
The best first step before you invest in traffic, is to conduct market research. An in-depth survey to help you find the demographic, psychographic and buying behavior characteristics of your true target market. The results can help you identify the most appropriate marketing messaging.
Fatal Marketing Sin #5: Not Segmenting Your Contacts
The era of one message fits all is dead. The advantage of online marketing is you can segment your contacts and give each a personalized experience.
Two common ways to segment your contacts is through custom fields and tags. Then you can group your contacts according to those who have a certain tag or custom field data. And you can personalize the marketing message based on this criterion. That can lead to both increased sales conversion and greater customer satisfaction.
Fatal Marketing Sin #6: Not Split Testing Your Campaigns
Split testing enables you to compare results between 2 and 4 versions of your landing pages. So you can improve your results. For either higher opt-in rates. Or greater sales conversion.
The key to split testing is to focus on just one variable at a time. This variable can be to compare headlines, pricing, offer, or even design of the landing page. You simply designate the current version as the control and send a certain percent of contacts in your funnel to the "test page(s)". When one "test page" results beat out the control, then it becomes the new control.
Fatal Marketing Sin #7: Not Investing in a Downsell Campaign
As much as 67% or more may abandon their shopping cart. Yet you can recapture over one-fourth of these lost sales with a downsell campaign.
A downsell campaign involves a series of messages to contacts who abandon the shopping cart. Each message contains a persuasive message with a link to a dedicated landing page with a special offer. What once was sales-lost, now becomes increased sales conversion.
In summary, executing any one of the above online marketing sins can kill your business. But when instead, you execute the strategies suggested, you can help your business grow. To help you achieve higher opt-in rates, increased sales conversion and greater ROI.
Marketing services by Jeff Traister can help you increase your sales conversion through automation and persuasive copywriting. He is a certified Internet marketing automation consultant and direct response copywriter.
To learn more and get tips on how you can increase your sales conversion of leads and get customers to buy more from you, go to Your Digital-Marketing-Automation-Superhero
Ask a mid-sized business or question a massive conglomerate and they will unequivocally answer that SEO is vital for their brand. It is especially so for all digital properties. It has become a universal truth in the world of commerce and trade that be it Social Media Marketing or search engine optimisation, the demand is vital.
When SEO is implemented, it improves the visibility of a website and betters the searchability. This is the primary offering of SEO. But is that all? Do companies and firms know that there is much, much more to it? We offer clarity on the real value of search engine optimisation by explaining five reasons. Irrespective of the size of a trade, SEO can take a business to the next level. Here are the benefits you amass by optimisation a brand. A trusted source in the eyes of Google
Facts state that any person who has access to the internet will go on Google at the least once per day. When the majority of internet users are on Google, it automatically means that a brand that is considered trustworthy by Google will see increased traffic on the website. This benefit is not just limited to Google but other search engines too.
Good quality search engine optimisations, top-notch website design, and organic searches turn a company into a trusted source by Google. The more your site is regarded as a trusted resource by the giant search engine, the more visible it becomes which leads to greater conversions rates. Builds a foundation of credibility
The second reason why a trade should invest in SEO is the credibility it produces. When the trust and reliability of a brand are up, thanks to SEO, it grows more discoverable to users. How does a brand establish authority in any search engine? The apparent answer is on-page optimisation of content and elements. But there are a few more factors that accrue expertise:
Positive user behaviour
Machine-learning signals
Quality backlink profiles
Becoming an established authority boosts the ranking of a business more than anything else. But influence cannot be created in one night. It is something that is earned slowly and steadily. Using digital optimisation, offering superior product and providing reliable service are three pillars to building customers trust in a brand and thus authority in a sector. Create a greater user experience
Every business owner wants the most perceptibility of their website and the best organic ranking possible. What they fail to accept is that the two can be gained by improving the user experience. Google can now identify between good user engagement and lousy experience. Therefore, a positive website browsing experience is pivotal to success. If the user cannot find what they need, in the time they want, the performance of a site will suffer.
An ideal example of excellent user experience affecting the value of a brand is SERP. Search engine results pages are Google's way of giving answers to a user's questions directly on their page. A company that incorporates great SEO will have excellent user experience and thus more likely to be ranked high. Better traffic and engagement through local SEO
The web world is dominated by mobile traffic. Searches have become more localised. A small to mid-volume company can leverage this to their success. By utilising local SEO practices that are targeted towards people and client near your business, firms can increase conversions rates. The goal is to focus in your town, city or region and raise awareness at that level.
To do so, the website content has to be optimised with local citation and backlinks. Listings that mark the business' location and sector are critical, registering at Google My Business is vital and building social media marketing profiles essential to promotion. All these help people find your business efficiently and swiftly which takes you one step closer to profitability.
Understanding SEO makes business adaptable
The very reason a business survives and thrives is adaptability. A company that cannot change with time will not last for long. Today's markets need to succeed in the real world and the virtual one. Understanding SEO and applying it helps you stay on top of challenges.
The reason being the World Wide Web is a continually altering environment. When a firm takes the pain of keeping up with SEO practices, they remain in the loop of any significant deviations that take place in this world. When you know the Web, you can employ strategies that keep the business ahead of the competition and thus profitable.
It is not costly; it is an investment!
The best things in the world come with a hefty price point. The good news with SEO is that it is exceptionally low-priced when compared to other marketing tactics. Furthermore, as is apparent from all the benefits explained above the return on investment is incredible. When done right, search engine optimisation can hold water for a long time. The more an industry invests in it, the better the results it gets.
The best SEO services are those that show an impact and quantifiable results in the very first year of action. Digital SEO is the one prominent digital marketing company in Chennai that can deliver on this promise and more. When we take on the job of optimising your website and content, we take actions that show successful outcomes for years.
As the market evolves, our SEO policies evolve. Our experts follow the latest trends and implement the corresponding changes to your website to deliver the greatest user experience.
Swing by our site to know how we make you a better contender in your market. Alternatively, you can call us to understand how we save businesses time, effort and money through SEO. Article Source: http://EzineArticles.com/expert/Uma_Nathan/1246323 Article Source: http://EzineArticles.com/10065182
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We all want websites that are search-engine friendly. But sometimes when you are busy it's easy to publish a new blog post and be off to the next thing on your to do list.
Over time, this can really hurt your SEO efforts. That's why I've put together this short hit list of things you can do to boost your WordPress SEO.
Schedule these tasks in your calendar to make your blog traffic soar!
1) Post New Stuff Regularly
Google has a bias towards fresh content. Part of Google's algorithm looks at how new the content is and gives preference to more recent results. So publishing original content on a regular basis is important.
Also size matters when it comes to content. Generally longer content ranks higher than shorter content. So strive to make your post at least 500 words.
2) Create a Keywords List
If SEO is a priority, then you'll want to develop a keyword list. This is basically a list of keywords and phrases that describes your products and services. These keywords should include words from search terms that are more likely to be used to find your offerings online.
Google has some incredible tools to make keyword research easy including Google Search, Google Suggest, Google Instant and Google Wonder Wheel.
Hint: if you want a really targeted keyword list, hire an SEO expert! 3) Install an SEO Plugin
This will allow you to set keyword-rich custom titles and Meta descriptions for your posts for search engines.
A couple of popular SEO plug-ins to consider are All in One SEO Pack and WordPress SEO by Yoast.
Again, this is something your web designer or an SEO professional can easily install for you.
4) Hand Submit to Search Engines
What good is a site if no one can find it? That's why getting listed in Google and the other popular search engines and directories is one of the most effective ways of getting free targeted traffic to your website.
You have probably seen lots of automated submission services where you pay a small fee for them to submit your site to hundreds of search engines. These services not only won't help - they can actually hurt you.
Almost all of these free directories never send an actual visitor to your website and getting links from them can hurt your ability to rank in the real search engines like Google and Bing.
The best practice is to manually submit your site to search engines yourself. WordPress makes this easy once you set up an account in Google, Bing and Yandex Webmaster Tools.
If unsure, just ask your webmaster or SEO Specialist to set up these accounts. 5) Add Tags to your Posts
WordPress, straight out of the box, comes ready to embrace search engines. The tags features is one of those SEO friendly features you should take advantage of.
Be sure to add relevant keyword-rich tags to every post you publish.
6) Leave Comments on Other Blogs
Start linking more to other people's posts on their blogs and encourage them to link back to you.
One search engine factor that Google considers is backlinking. A website that has more backlinks is considered more of an authority site and gets higher rankings.
7) Block Spam Comments
When people leave comments on your blog, it counts as content to Google. So if you have a website about DIY crafts and someone leaves 5 comments about "cheap enhancement pills' that ruins your keyword relevancy and hurts your rankings.
So blocking spam comments from posting to your blog will improve your SEO - as well as make your real blog readers happy. 8) Internal Linking
One easy way to get more traffic is to add internal links to your blog posts.
For example if you have an article on Overcoming Your Resistance to Blog Writing, then at the bottom of that article you can post links to "Other Related Articles You May Enjoy": 4 Content Marketing Trends for Business Owners in 2017 and other related articles. WordPress SEO by Yoast does this automatically for you as you can see at the bottom of this post.
9) Use Image Alt Tags
For each image you use in your post, ensure you add the Alt tag to help them rank better in image searches. This is another excellent place to put relevant keywords.
Google has an image search function that works in pretty much the exact same way as the webpage search with keywords and relevance. So adding Alt tags helps Google find and include your images when someone does an image search. 10) Tweak Blog Post Titles
If you quickly wrote titles to your blog posts before, take time to review them first before publishing.
Your blog post titles are vitally important to your SEO rankings so compare the keywords used to your keyword list and make your blog titles more keyword rich.
11) Add Social Media Sharing Buttons
When Google sees a blog article is getting a lot of posts and shares on social media, it boosts the ranking of that blog post.
So making it easy for readers to share your posts helps others Tweet and share your great content!
12) Update Your Theme
Not all WordPress themes are SEO Friendly and the free WordPress themes may be hurting your search engine rankings because of this.
Having a premium WordPress theme ensures your content will be indexed by the search engines, since the developers have taken special time to optimize every aspect in terms of both security and SEO.
It's smart to make sure your theme programming isn't bloated with inefficient code that slows down page load times. We find this a lot with purchased themes and that's why we only provide custom designed and built WordPress themes for our clients.
Susan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.
Visit http://www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".
