How to Generate Traffic Using A Facebook "Like" Button On Your Site

In the age of Web 2.0, driving traffic to your website is not all about search engine optimization (SEO).

Part and parcel of an effective Internet marketing strategy is to ensure that your website is also present in the realm of social networks and media sharing.

Visitors do not only arrive at websites only through search results, but also through links that their peers share through these social networks.

What social networking platform could be more important than Facebook, the world's largest?

With over 800 million active users, your website stands to reach a wide variety of audience through Facebook, and sometimes all it takes is one "Like" button in your webpages.

How to generate traffic using a Facebook "Like" button on your site?

A Facebook "Like" button is a stamp of approval that visitors may click when they literally like the content of your blog.

Experience with video-sharing site YouTube indicates that visitors prefer a like-dislike system instead of a rating system when expressing approval or disapproval for content.

Facebook modifies this model and only has "Like" buttons that third-party content may use in their customized pages.

What makes the "Like" button extra special for Internet marketers is its content sharing component.

Visitors who click the "Like" button automatically share the links to their Facebook profiles, which can, in turn, be viewed by people in their respective networks.

If your content is good enough, the Facebook "Like" button serves as a form of endorsement by the people potential visitors trust the most--their personal contacts.

Viral blog posts are created this way.

When putting Facebook "Like" buttons in your website or your blog posts, remember to put it in two positions: the top and the foot of a webpage or a blog post.

Improve Your Online Marketing Success

If your marketing efforts are failing over and over again, check to see if you have too many projects in mid-air with none of them paying your bills.

Never attempt to build a lot of AdSense websites, e-books, software, member sites... at the same time!

The only approach to get the desired income accomplished and become successful in your 'on-line' life will be to concentrate on one area, a single niche and one particular method before switching to the next 'opportunity'.

Whatever your ultimate goal is, you are not going to have much (if any) progress when you are juggling five or ten different projects!

'You absolutely must concentrate on one particular thing'!

Quit thinking like this: 'This project is actually 95% finished... now I can also work on this different idea and come back and finish up the remaining 5%!

The truth is, when you find yourself totally into the next project, it will take you forever to get back to completing the earlier one.

You need to concentrate on accomplishing one thing and doing it to the best of your ability, then automate that project before you proceed to the next idea when the initially project is actually 100% complete!

Creating a checklist will help you concentrate on some level, but you may well still become seriously unfocused.

Why won't the checklist work?

Simply because the record you have created will normally have a mixture of numerous projects, ideas and therefore it does not work.

You need to get rid of your old-fashioned 'to do' checklist, create an itemized checklist for each project and complete them one at a time, finishing each project before you go to the next new venture.



Another thought:

Whenever you are considering the purchase of a cool new product, program, e-book, etc.
Or maybe considering the beginning of a new venture, simply ask yourself,
'Does this move me nearer to things I want or perhaps away from it'?
The answer to that question will tell you what you need to know!

Then you will make the right decision on a purchase or change of focus.

When you have reached a decision as to what you should be doing to 'Improve Your Online Marketing Success', you will become more focused, and you will be able to find a lot of the tasks you have been postponing completed, which will help you to stay motivated.

Joyce is a freelance writer, who writes for several quality web sites on an array of subjects.

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Ready To Give Up Marketing On Facebook?

The recent changes to the Facebook algorithm has set many entrepreneurs who were using Facebook to promote their businesses into a tailspin. In basic terms, Facebook will now prioritize relevant content from friends and family on timelines.

The reason for the change was, to some extent, a reaction to the issue of "fake content" on the social media platform. Facebook now wants to promote "real content" from real people, not international propaganda agencies disguised as people.

This means that posts from businesses will be less visible and is particularly hard on ordinary, honest businesses that are producing genuine content without trying to misinform or damage anyone.

So what does this mean for your business?

Good Content Will Always Be Shared

If you have plenty of engagement in regards to your content, you have a better likelihood of being in the new news feed. But even if you're not, those who genuinely like what you do will generally come to visit your page specifically to see what's new and to interact with your content.

Create a Facebook Group

Your personal Facebook page is for socializing. Your Facebook group is for socializing, and communicating with others that are interested in the topic or market in which you are doing business. When people join a group that you create, on a topic they're interested in, they look at you as a leader in that area. This means that you can promote your business while being in control of the process, something you can't do in someone else's Facebook group, or successfully from your own personal profile page.

Leverage Influencers

Influencers are folks who have grown a significant following on Facebook over time. They often keep to one niche or subject and offer their thoughts, opinions and expertise. Interact with their content, and you will become more noticeable. When people click on your name, they can go to your account, like your page, and start receiving your posts on their data feeds.

Offer A Variety of Content

Don't limit your marketing on Facebook to one kind of content, for example text only. Include things like memes, video, live video, short content, long content, infographics and so on. Videos should be short, sharp, informative and entertaining. Don't forget to ask for comments and shares.

It's not the first time Facebook have made major changes, and at least they informed people about them on this occasion. It's just a case of being more innovative and thorough, and watching how things unfold in the future.

Facebook wants you to succeed using their advertising platform. This just makes sense. If you achieve your business goals while spending money on Facebook advertising, you're likely to use that marketing practice again in the future. To learn how to make your Facebook marketing successful and profitable, download my Free Checklist, Successful Facebook Ads at https://jonallo.com/FBads

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Understanding Your Content Through Facebook's Video Insights

A big number of videos are being viewed on Facebook every day. And now that Facebook's algorithm prioritizes video over other types of posts, you've probably also included video in your Facebook paid advertising strategy.

Like every other piece of content on that site, yours is competing for your target audience's attention. This means that while your videos are getting views, they might not actually keep your audience's interest for long. Worse, it won't lead to your ultimate goal-getting conversions.

Luckily, Facebook has a feature to measure how long your audiences view your videos, and then some. By understanding all these tools, Facebook allows you to work around what your audiences consider interesting. It can help you develop better strategies for video marketing.

Audience Retention

This feature shows your video's retention over time. That includes:

• the average view duration

• the total views for the first 28 days since it was uploaded, and

• the number of users who watched your video to completion or for 30 seconds.

Audience retention is useful for knowing how long people spend watching your videos. For instance, you could find that within ten seconds, your audience views dropped by 40 per cent. With this information in mind, you can create shorter content to keep your audience intrigued by what you offer.

If in the middle of your video you find that there was a large drop in views, try to find what people didn't find engaging, and work on it.

Facebook will be adding new and even more useful features to measure audience retention. They are currently not available yet, but we're rounding up how it can benefit content creating more.

Followers vs. Non-followers

This metric segregates viewers who are followers and non-followers of a page. This can help provide insights as to which people are able to reach your content and the kind of audience you want your page to attract.

Zoom Chart

The Zoom Chart helps you manage your data more accurately by letting you look closer at your stats to see which moments in your video are more engaging than the rest. This can help you create more content that focuses on something your audience considers engaging.

Audience Demographics

This metric helps you measure your audiences' retention by gender. In other words, you'll be able to see whether male or female viewers have longer video retention.

While creating content is not always easy, measuring what your audiences consider interesting can help. In the golden age of videos, it can seem like your advertising campaign could be fighting to stay relevant. By understanding what your customers want, you can come up with more ways to create engaging videos.

Whether you're hiring a company to assist you with your videos for Facebook paid advertising or creating them by yourself, it helps to know how to use these features for measuring your videos' impact on Facebook.

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