For GOD's Sake, Just Try Something New!

I really admire successful people. And over the years, I've studied many of them, read their biographies and books and tried to emulate their strategies.

These books have helped me, but it wasn't their strategies that gave me the most valuable insights.

I discovered the one thing all successful people have in common, a trait that all of them have practiced without exception:

They try new things. Risky things. Innovative things.

Their progress and success is based on breaking the mold, and doing the things very few people are willing to do.

And I'm stating it so simply because it is that simple and that difficult.

Sure, we all try things in our business:

We read articles and books

We put together a website

We try new software and online tools

We participate in social media

We ask for referrals from existing clients

We get out there and network

But with most of these, we're just going through the motions. We're doing what everyone else does to just survive in business.

Most of these activities are safe and don't challenge us, let alone lead to breakthroughs in performance and results.

This article is an attempt to help you understand what it takes to successfully try new things.

Why do we settle for doing the safe things that everyone else is doing? Why do we hold back and play small more often than not?

It's very simple, really.

Trying new things is scary!

If it wasn't, we'd all be outrageously successful at everything we attempted to accomplish.

And clearly, we're not.

Instead of trying new things we delay and procrastinate. We get stuck in perfectionism. We judge and second-guess ourselves. We are paralyzed by analysis. Or we hope things will change.

The first thing we tend to do is make a whole lot of excuses. We convince ourselves that we're not ready yet.

We don't try new things because we believe...

we don't have good enough ideas

we're not smart enough

we don't have enough information

we are lazy

we're not committed

we don't know the right people

we don't have enough time

we are disorganized

we don't have the right resources

we don't have the experience

we are not creative

we are inherently weak

we don't know where to start

we have bad habits

we can't get a break

All of these are just delay tactics. And none of them is legitimate.

The one and only reason we don't try new things is:

FEAR.

Many people, much wiser than me, have a few words to say on the subject:

"Fear is the mind-killer. Fear is the little-death that brings total obliteration." - Frank Herbert
"There is only one thing that makes a dream impossible to achieve: the fear of failure." - Paul Coelho

"When we are afraid, we pull back from life." - John Lennon.

"Fear cuts deeper than swords." - George R.R. Martin.

"We can easily forgive a child who is afraid of the dark; the real tragedy of life is when men are afraid of the light." - Plato

"Men go to far greater lengths to avoid what they fear than to obtain what they desire." - Dan Brown

"I must say a word about fear. It is life's only true opponent. Only fear can defeat life. - Yann Martel

"Fear kills everything, your mind, your heart, your imagination." - Corenlius Funke

"Fear defeats more people than any other one thing in the world." - Ralph Waldo Emerson

"One is never afraid of the unknown; one is afraid of the known coming to an end." - Krishnamurti

Yes, the only thing that stops us from trying new things, from success, from living our dreams, is fear.

Therefore the only way to succeed is to face our fears and try something new anyway.

And this is a lifelong process, an everyday process.

Thankfully, many wise people have even more to say about going beyond your fears.

"Fear is inevitable, I have to accept that, but I cannot allow it to paralyze me." - Isabel Allende

"I believe that every single event in life happens as an opportunity to choose love over fear."- Oprah Winfrey

"We meet fear. We greet the unexpected visitor and listen to what he has to tell us. When fear arrives, something is about to happen." - Leigh Bardugo

"Find out what you're afraid of and go live there." - Chuck Palahniuk

"I have learned over the years that when one's mind is made up, this diminishes fear; knowing what must be done does away with fear." - Rosa Parks

"There's no shame in fear, my father told me, what matters is how we face it." - George R.R. Martin

"It's better to die laughing than to live each moment in fear - Michael Crichton

"Don't fear failure. Not failure, but low aim, is the crime. In great attempts it is glorious even to fail." - Bruce Lee

"Nothing in life is to be feared, it is only to be understood. Now is the time to understand more, so that we may fear less." - Marie Curie

"He who has overcome his fears will truly be free." - Aristotle

"Courage is feeling fear, not getting rid of fear, and taking action in the face of fear. - Roy T. Bennett

Face your fears. Find your inner courage. Take action.

This is really the only strategy we need to remember and come back to over and over again, no matter what we want in life.

Don't be distracted by a million strategies that everyone tells you are the answer to success:

- Develop a perfect 10-step morning routine

- Read one book every week

- Exercise 30 minutes every day

- Write down your goals and look at them daily

- Meditate before you take on a big challenge

- Write a step-by-step action plan before you start

- Make sure your goals are aligned with your purpose

- Keep lists of every task and project important to you

- Write down all the things you're grateful for

- Pursue excellence in everything you do

Forget about all that stuff. It only clutters your mind.

There's nothing wrong with any of these, except that we think they hold the key to our success.

Instead, they just distract us from taking action now on that new idea or project that's important to us.

We don't need to be perfect or make things perfect and organized before we take action.

Nothing, absolutely nothing, trumps trying something new that we fear. And then simply doing our best.

Everything in our lives neatly falls into place when we make that our primary success habit.

All the ideas, strategies, tips, people, and resources that we need will come to us naturally and easily when we face our fears and take action.

If you don't believe me, believe these people:

"Do one thing every day that scares you." - Eleanor Roosevelt

"Everything you want waits on the other side of fear."

- Lisa Wingate

"On the other side of fear is your breakthrough." - Jeanette Coron

"Feel the fear and do it anyway." - Susan Jeffers

Cheers, Robert

P.S. You'll find some wonderful quotes (more than 6,000 of them) about overcoming your fears on Goodreads.

Action Plan Marketing helps self-employed people attract more clients through action-oriented marketing strategies that get you in front of prospective clients. Get our free report on how you can attract more of your ideal clients at this link: http://actionplan.club/free-stuff.

Article Source: https://EzineArticles.com/expert/Robert_Middleton/374949
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What's the Hardest Part of Marketing Yourself?

In my Fast Track Marketing System I divide marketing into seven very specific modules:

1. The Game of Marketing

2. The Mindset of Marketing

3. Marketing Messages (Your Value Proposition)

4. Marketing and Selling Conversations

5. Written Marketing Materials

6. Marketing Strategies

7. Marketing Action Plans

All of these have their particular challenges. But in my experience in working with thousands of Independent Professionals, it's #7 that seems to be the hardest for most people.

After all, most of the other 6 modules are all about preparation to market yourself.

You learn the basics of the game of marketing, you work on your marketing mindset, you develop marketing messages, conversations, and written marketing materials, and ultimately choose the marketing strategies to get the word out.

And then the rubber hits the road. You have to actually get out there and connect with potential clients through networking, speaking, an eZine, social media, emails, etc.

For most, the bottom falls out of their marketing at this point. It simply goes nowhere, or more specifically it goes into the infamous "Random Zone" where things are done haphazardly and inconsistently.

If people have worked to develop the whole foundation of their marketing first, know who their target market is, have put together a web site and have practiced their marketing and selling conversations, they are going to have more success.

But even the well-prepared struggle with implementation.

Why is putting action plans into action so hard? Here are three of the most common ones. Are they familiar to you?

1. As soon as you start reaching out, you face possible rejection. What if your message, your talk, your emails fall on deaf ears? What if your potential clients could care less? What if they outright rejected your promotional efforts?

We conjure painful mental images in our mind that stop us cold.

For this one we need to work again on our mindset, on our thinking, realizing that if we reach out and people aren't interested, that it's not personal. They don't hate us; either they are simply not good prospects right now or our message doesn't have the impact it could.

So reach out to new prospects and keep improving your messages.

2. It takes way more time and effort than you ever thought it would. We think of marketing as a few promotional things we do here and there. This should be easy, we think. But it's not.

Time to do a reality check. Any marketing activity takes time, effort and commitment to make it work. Marketing is a bit of an art and nothing works perfectly on the first draft.

You need to make detailed and realistic plans based on strategies that others have used successfully in the past. If you just make it up as you go along, your chances of success are very slim.

3. It's never good enough and although you might even know what you're doing, you put off your marketing launches until everything is perfect... but it never is.

What underlies this are beliefs about perfection, not being good enough and being judged by others. It's not so much rejection you fear, but disapproval. What will others think of you?

Well, if your marketing campaign isn't relevant to those you are targeting, it's not a big deal. They'll just ignore it. They won't think much about it at all. But for the ones that are looking for what you offer, they'll not only be interested, they'll respond.

Your prospects are not looking for perfection from you; they're looking for assistance and value. If you've got that, perfection is virtually irrelevant.

I've done a whole lot of marketing action plans that were rejected by most people, took me a long time to implement, and were far from perfect. And most of them have made me hundreds of thousands of dollars!

Marketing success is about know-how, value, commitment, and persistence. Everything else is just a distraction.

The Fearless Marketer Bottom Line: There could be a lot of other things stopping you from following through with your marketing plan as well. The question is, where are you going to focus - on your fears and worries about rejection, time, and perfection - or are you going to focus on the value and difference you make and give your marketing plans a real chance?

Action Plan Marketing helps self-employed people attract more clients through action-oriented marketing strategies that get you in front of prospective clients. Get our free report on how you can attract more of your ideal clients at this link: http://actionplan.club/free-stuff.

Article Source: https://EzineArticles.com/expert/Robert_Middleton/374949
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Fighting Truthiness and Hype in Marketing

In 2005, Stephen Colbert, in his TV show, the Colbert Report, coined the word, "truthiness."

Truthiness is the belief or assertion that a particular statement is true based on the intuition or perceptions of some individual or individuals, without regard to evidence, logic, intellectual examination, or facts.

Truthiness can range from ignorant assertions of falsehoods to deliberate duplicity or propaganda intended to sway opinions. - Wikipedia

We know that truthiness is rampant in politics.

But it's also rampant in marketing.

Many of us think that marketing is mostly truthiness, not real truth in any way, shape or form.

We expect hype and exaggeration, if not downright deception, when it comes to promoting products and services.

Because of this, many of us become almost immune to the majority of marketing messages.

We assume that whatever someone says about their business, product, or service must be a form of truthiness, a veiled lie that hides the real facts.

So, as an independent professional wanting to attract more clients, you are faced with a real dilemma.

You are puzzled about how you can persuasively communicate the value of your professional services given that most prospective clients will doubt almost everything you say.

Because of this, I've noticed that many independent professionals shy away from marketing completely.

While others chose to go to the truthiness dark side, hoping an excess of hype will carry the day.

A recent email promotion I received contained a number of over-the-top marketing promises about an online marketing program:

"You will witness a revolutionary new technology being released that will allow you as a small business owner (regardless of skill level or experience level) to... generate as many new clients as you can possibly handle."

Would you believe that? No, it's truthiness and hype incarnate!

And anyone who does believe it is likely a naïve, gullible person looking for miracles with little work on their part.

So how can you eschew truthiness and still market your professional services effectively?

That, as they say, is the million-dollar question!

Well, the opposite of truthiness is honesty.

And yes, it is possible to communicate the value of your services truthfully, honestly, and with integrity.

But to do that you need to watch out for certain things that can become a slippery slope in your marketing.

Truthiness Insight #1

You must realize that what you feel about something is not the same as facts about something.

"I feel that my consulting services dramatically increase my clients' productivity."

OK, that's nice, but by what objective measure are you determining the actual effectiveness of your professional services?

How about doing some measuring instead, such as before and after metrics?

When you have actual proof of what happens before and after, your credibility increases, as does your own confidence in your services.

The best marketing outlines real benefits and advantages based on facts, not hope.

Truthiness Insight #2

It's not unusual to see client testimonials about how great it was to work with someone.

That's nice and it's certainly positive, but it's not as powerful as reports of real changes.

"I lost 20 pounds in four months working with Ralph on both my diet and exercise program. He really supported me during the challenging times and helped me develop positive new habits that have stuck with me for the past year."

This certainly trumps something like: "Ralph is a wonderful health coach who I trust with my life. You should definitely consider working with him."

We often hear about the importance of getting testimonials. However, better to focus on getting solid results for your clients and then getting the testimonials will be easy.

Truthiness Insight #3

When you always speak in superlatives about your services, you again undermine your credibility.

Remember, people are skeptical and understandably so. So many promises made by marketers end in disappointment.

Better to actually talk about some of the drawbacks of your services than paint a completely unrealistic picture of "success without effort."

I make it a point of telling all my prospective clients that if they engage me it will take a lot of work on their part to get out there and attract new clients.

They appreciate that I'm realistic and don't sugarcoat things.

But believe me, in the past I've been less than realistic and it hasn't turned out well for me!

We need to turn off the hype and get real. When we do, we tend to build more trust and confidence with our clients.

Truthiness Insight #4

We live in a sound-bite world.

Sound bites are important, as they are effective at getting attention and interest for our services.

But is there depth beyond the sound-bite? If not, you're going to come across as shallow and insubstantial.

I once attended a public speaking course that stated: "You should know 30 times more than what you say in your presentation."

That's what real professionalism is about: deep knowledge, understanding, and experience in your field.

As they say, "If you can't dazzle them with brilliance, baffle them with bullshit."

This is the motto of the truthiness practitioner and ultimately won't bode well for your long-term success.

Truthiness Insight #5

One of the hallmarks of truthiness and hype is ever-changing marketing messages.

You think, "Heck, if one message isn't working, I'll try another until something sticks." But you pay little attention to the validity and authenticity of the message.

A message that is clever, catchy, or over-the-top may get attention, but undermine your professional image.

Your message needs to be interesting and believable.

It should make people think, not insult their intelligence.

Take some serious time to work on your marketing messages. Run them past your current clients and get their reaction.

Others will notice truthiness and hype before you do.

But you'll know you're on track if they say, "yes, that really hits the nail on the head; that's the reason I decided to work with you."

Start banishing truthiness and hype from your marketing.

Not only will you build trust with your clients, you'll start to attract more of the right clients, clients who are looking for a professional who walks their talk.

Cheers, Robert

Action Plan Marketing helps self-employed people attract more clients through action-oriented marketing strategies that get you in front of prospective clients. Get our free report on how you can attract more of your ideal clients at this link: http://actionplan.club/free-stuff.

Article Source: https://EzineArticles.com/expert/Robert_Middleton/374949
Article Source: http://EzineArticles.com/10121577

Why Nobody Is Reading Your Marketing Content

Almost every week I'm telling a client that there's a big problem with their marketing content.

It's not the subject matter, their writing style, their grammar, or even typos.

The problem is that their content is simply hard to read because of the way it's formatted.

Def: Format: "the way in which something is arranged or set out."

I've seen web pages with wonderful content that is simply unreadable because of poor formatting.

You've taken all that time to write a blog post or service description and nobody is reading it.

You, the writer, probably don't even notice, because you're too close to it; you have no objectivity.

The good news is that fixing readability is easy-peasy.

And once you understand the mistakes you're making, you'll never make them again.

Here are seven formatting mistakes that make it hard for readers to read your content.

I'm going to concentrate on the formatting of content on web pages and blogs as these are where we read most online marketing content.

1. Text that is too small.

This is the number one text formatting error. If someone has to squint to read your text, you're in trouble.

And did you know that more than 50% of people now browse the web on mobile devices? This makes small text even harder to read.

These days, with web pages moving to WordPress, page widths are wider than ever, so small text gets lost in the vast expanse of your screen.

How big should your text be? My recommendation is no smaller than 16px, however 20px is becoming more common. Bigger IS better.

2. Text that is too light.

I blame designers for this. Lighter text looks cool. I don't know why, but it just does.

And even worse is text that's both small and light!

But after you've made that cool impression on your website, can anyone read your text?

No, they can't!

Your poor readers! They can't read what you've written.

How dark should your text be? I recommend no lighter than 85% black. This will make your text a tad lighter, and less stark (hence, more cool) than 100% black.

3. Text that is too wide on the page

Now that you have a big, wide page to write on, why not format your text from edge-to-edge!

Please don't.

Adding wide text blocks to already small, light text and you have a major reading catastrophe.

Instead, you want some white space to narrow the text blocks on the page.

On a site such as Medium.com (which gets millions of readers) the font size is 21px and the margins of each side of the text take up about 50% of the screen real estate.

Another way to narrow your text block is to have a narrower left or right margin and then on the opposite side have a wider margin with graphic content or side-menus.

You'll see this on my blog pages.

I recommend that your main text block take no more than 60% of your screen's width.

4. Paragraphs that are too long

Long paragraphs are just as problematic as small, light or wide text. Huge paragraphs are simply hard to read online.

A web page is not read like a book. And the same paragraph rules don't apply.

It's OK to have short paragraphs.

Even one-sentence paragraphs.

Get it?

I recommend that paragraphs be no deeper than five lines. If you put just one key idea into each paragraph, readership will soar.

5. Poor font choice

This one is trickier as there are a zillion fonts available these days.

I generally suggest a very readable serif font such a "Georgia" or a sans-serif font such as "Open Sans."

But be careful about mixing fonts. You don't want your website to look like a ransom note.

It's common to use a bold serif or sans-serif font for headings, and then the opposite for body content.

This is where a designer can come in handy and help give a unified, professional look to your web pages.

6. Failure to use bolding

This is my secret weapon to increase readability. You don't see this enough online.

If your text is all black/gray text with no variation, there is no focal point to draw the eye.

Here's what happens:

A reader comes to your page and sees nothing but monochromatic text. Nothing attracts the eye.

The subconscious mind says, "Where's the good stuff? Do I have to wade through all of that text to find it? Shoot, that's too hard, let me go someplace else!"

But if you bold first sentences (sometimes initial clauses), the eye is attracted and there's an immediate payoff.

The reader is focused and understands what you're content is about in an instant and is encouraged to keep reading.

If you have lots of bolding throughout your text, then the reader can quickly scan for meaning. And even if they don't read your whole page, they'll get the general gist.

One mistake to avoid with bolding: You should almost never bold words or sentences in the middle of a paragraph. That just makes it harder to read.

If you want to add emphasis in the middle of a paragraph, use italics instead.

7. Not using sub-heads

Another great way to increase readability is to break up pages with sub-heads.

This is simply text in a larger font, often colored and/or bold text, as I've done in this article.

Subheads serve to organize the most important sections of your content.

Again, all of this increases readability which is what you want when a visitor comes to your website, right?

Cheers, Robert

P.S. To check the type of font and font size on any web page you can get a free Google Extension called WhatFont.

Action Plan Marketing helps self-employed people attract more clients through action-oriented marketing strategies that get you in front of prospective clients. Get our free report on how you can attract more of your ideal clients at this link: http://actionplan.club/free-stuff.

Article Source: https://EzineArticles.com/expert/Robert_Middleton/374949
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Nine Ways to Make Your Business Visible

My Fourth Law of Attracting Clients states that you must be visible.

Imagine that you woke up one morning and discovered you were completely invisible. And nobody could hear you either. If you sent an email, nobody would even see it.

Not such a great circumstance if you wanted to attract clients to your business!

But as absurd as this situation might seem, it's pretty close to reality for many independent professionals. They are rarely seen or noticed by their prospective clients.

If your business is not growing and you need to attract more clients, the very first thing you need to do is gain more visibility.

In my business, my efforts to become visible followed this progression: networking - speaking - keep-in-touch marketing - publishing.

I joined my local Chamber of Commerce, professional groups, and networking clubs and I started to meet a lot of new people, many prospective clients.

Then I contacted organizations and started to give talks on marketing for professionals. I met even more people and added them to my mailing list.

I then mailed a newsletter every other month to those on this list, and I sent postcard mailings inviting people to various introductory marketing events.

In 1997, I transitioned to an email list that reached 50,000 people at its peak. These people received this eZine once a week and I also promoted various

products and services to those on the list. Twenty years later the eZine still goes out weekly.

Finally, I published my InfoGuru Marketing Manual that developed more credibility and led to more clients and participants in my marketing groups.

I may be a lot of things, but one is not being invisible!

The hard truth you have to face is that very few people wake up in the morning with your name on their lips. You cannot remain relatively invisible and expect your business to grow magically.

You need to remedy this with a "Visibility Plan." Here are nine ways to do it:

1. Start slow, with patience. You can't get in front of 50,000 people overnight. Get clear on who your ideal clients are and where you can connect with them.

2. Focus on as many in-person meetings as possible through professional organizations. Really get to know people and their needs.

3. Reach out to make connections with those you've met who could be possible clients or refer you to clients. Real connections are more powerful than virtual connections.

4. With permission, add people to your e-list and send some valuable information at least monthly. This kind of keep-in-touch marketing is essential to stay visible.

5. Set up your website to get opt-ins in return for a report or article. Make it a practice to give away lots of value and demonstrate your expertise.

6. Establish a presence on social media such as Facebook and Linked In. But don't make this your primary visibility method, as it can be hard to stand out in this crowded arena.

7. Submit articles to online publications that your ideal clients visit and read. This is a great way to build credibility to a very targeted audience.

8. Seek out opportunities to give presentations - everything from speaking at professional groups to giving a TED talk. Nothing is more powerful than highlighting your expertise on stage.

9. Publish a book or e-book that establishes your expertise. A book is a powerful door-opener that provides a platform for the services and programs you offer.

I've done all of these things to one degree or another and I've also helped my clients do them as well, with great success.

These are all opportunities to communicate the value of your business and build credibility and trust over the long haul.

Remember, nobody is going to do business with someone who is invisible!

Cheers, Robert

Action Plan Marketing helps self-employed people attract more clients through action-oriented marketing strategies that get you in front of prospective clients. Get our free report on how you can attract more of your ideal clients at this link: http://actionplan.club/free-stuff.

Article Source: https://EzineArticles.com/expert/Robert_Middleton/374949
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4 Reasons Why Digital Marketing Is Important for Small Businesses

83% of SMBs (small businesses) believe digital marketing (DM) is crucial for their businesses. Can you beat that? A simple "No". The modern world is increasingly driven by digital media. We are constantly hooked to the Internet for something or the other. Such a digitally-influenced space makes a digital presence more than compulsory for every business to reach the customers. Boosting sales figures is the prime goal for SMEs taking to DM today. Added to it, SMEs are also counting on online marketing for enhancing brand awareness, lead conversion, and improvement of website traffic.

The post below shares 4 significant benefits of digital marketing for small businesses.

Customers are online

80% of potential consumers take to online media for information. When we come across a new business or company, the immediate reflex is to search for digital marketing in the web world. Gone are the days when we used to visit a store physically or call it up to know about it. Thus, it's extremely crucial for a small business to have a strong presence online and digital marketing is the tool for it. Put simply, if your potential customer can't find you online, she will immediately go to your competitor.

To connect to the modern "smart" world

Mobile phones are no longer used for mere calling or texting. In fact, smartphones are one of the most important tools to browse the web world today. 91% American adults are in constant touch with their smartphones. When it comes to searching for a product or service, they will naturally prefer to make queries from their smartphone only. If your business is not present online, just imagine the huge chunk of potential leads you are going to lose!

More economical

Capital crisis is a major problem for most of the small businesses. And this is where digital marketing comes as a savior. Online marketing is any day cheaper compared to traditional marketing. In fact, some of the channels are even free of cost. For example, it costs you nothing to make your business page on social media and stay connected to your customers online.

Digital marketing also helps you to save money. There are many online marketing tools that are available for free like free website builder, free email marketing management tools and so on.

Better ROI

On one hand, DM helps you to reach your customers while keeping the costs low. On another hand, it helps you to save money for your business. The end result is better ROI for your business over time.

When are you going digital? If you need to learn digital marketing, probably can start with digital marketing course first.

Article Source: https://EzineArticles.com/expert/Calvyn_Lee/704543
Article Source: http://EzineArticles.com/10036043

EXTREMELY targeted video traffic in under 24 hours?

How would you like to be able to generate extremely targeted video traffic in under
24 hours?

What if you didn’t have to pay a DIME for that traffic?

What if you DIDN’T even have to make a video to start getting this targeted traffic?

AND what if you can redirect this traffic IMMEDIATELY to ANY offer you’d like to
start generating sales right away?

You’d probably think it’s too good to be true and I’m losing my mind, right?

Well, a couple of genius marketers have figured out EXACTLY how to do that AND
have automated the ENTIRE process..

They’ve developed a powerful web-app that allows you to find EXPIRED domains that are
STILL posted on popular YouTube videos that are getting TONS of traffic and views!

And the best part is…

Once you have these domains, you can literally redirect the traffic ANYWHERE
you want..

OR use those domains to send MASSIVE authority and link juice to ANY niche
site or video that you want to rank.

Can you imagine that?

Securing an expired domain that’s STILL posted under a video that’s getting
hundreds of even THOUSANDS of views EVERY SINGLE WEEK?

This new web-app finds these kind of domains and delivers them to you on
a silver platter!

– ZERO video creation required
– ZERO website creation required

1. Just let the software find these broken domains
2. snatch them up for 10 bucks
3. redirect that traffic ANYWHERE you’d like

Check out the demo video here

the web-app is called MyTrafficJacker and it allows you to:

– leverage the MASSIVE authority of Wikipedia and YouTube for FAST traffic and rankings
– find expired domains on YouTube
– find expired domains on Wikipedia
– buy these domains for under 10 bucks with ONE-CLICK of your mouse
– set reminders for domains that are about to expire so you can be first in line to pick them up
– and much much more…

This is a FIRST TIME anyone has been able to TRULY leverage the authority of WikiPedia
to get massive traffic AND authority for ANY website or video.

Make sure you watch the demo video here

P.S. Some of you may be thinking:

“Won’t this strategy get saturated quicklyand all the domains will get snatched up?”

GREAT question.

However, think about that for a second..

Both Wikipedia AND YT have B.ILLIONS of B.ILLIONS of existing pages as it is.

Even searching through ALL those pages would take multiple LIFETIMES..

PLUS domains expire EVERY SINGLE DAY!

So if you REALLY think we’d be able to even make a SMALL dent in the amount of
expired domains that are posted on these two giant sites, then you should probably
just ignore this post lol

If not, check out the demo video now.

Three Mistakes Entrepreneurs Make At The Outset

Many entrepreneurs make three crucial mistakes at the outset. They do not pay sufficient attention to customers' preferences; they ignore their competition because their product thrill them, and third, they neglect to follow their business strategy. Indeed, some have no strategy. Typically, they make these three errors because they succumb to the pressure to make a quick return on borrowed funds.



In the January 2014 issue of Harvard Business Review (HBR) Roger Martin identifies rules to prevent common mistakes when developing a strategy. He states in this article, The Big Lie of Strategic Planning, that the first rule is "keep the strategy statement simple." Instead of a long, often vague document, the company or entrepreneur's strategy should summarize the chosen target customers and the value proposition in one page.

Crafting the strategy needs time and thought, so the owner must be patient and learn to filter the many unsolicited voices telling her how she can make money quickly. I cannot state enough how crucial it is to develop a simple strategy for the startup. This simple strategy will be the guide to carrying out the owner's mission or purpose for doing business.

Harvard professor and author Michael Porter, says strategy must be unique. He goes on to mention that strategy:

• by consensus is bad strategy
• is not compromise; it's clarity
• is about choices
• needs a set of uniqueness to help to differentiate you from the competition
• Porter then adds that less than 25% of companies have a clear strategy.

Strategy doesn't have to be embedded in many pages, it can and should be plain and simple.

In his 1985 book, Innovation and Entrepreneurship, the late management guru Peter Drucker (1909-2005) said entrepreneurs create something new, something different and have unique characteristics. He said McDonald's exemplified entrepreneurship; "they didn't invent anything any decent American restaurant hadn't produced hamburgers for years." Drucker continued, McDonald's asked:


What is value to the customer?" Then they standardized the product, designed processes, and tools, drastically upgraded yields, and created a new market and a new customer.
Drucker said McDonald's carried out entrepreneurship. Whether the entrepreneur is an existing large institution, or an individual starting her business single-handedly, the same entrepreneurship's principles apply. "The rules are pretty much the same, the things that work and those that don't are pretty much the same, and so are the kinds of innovation and where to look for them."

The start-up owner often does not spend enough time finding out the value to the customer of her product or service. Neither does she spend adequate time developing and testing her strategy. Instead, she focuses on making a fast buck. That's why it's crucial the owner does the following:

• Spends time understanding who are the customers
• Identifies needs and wants, real and perceived, and target markets
• Decides how to fulfill those needs consistently and at a high standard
• Be patient and focus on the long-term. Research shows that family owned businesses are more successful than non family owned businesses because the former take a long view when making decisions.

Other things owners are doing wrong include:

• Listening to too many people with divergent views about the business
• Trying to "save" money by not getting needed resources to produce consistently high-quality goods and services
• Not taking enough time to raise adequate funds in the "proper" form. Often, they take loans from family and friends without stating clearly risks involved and repayment terms.
• Starting a business is risky but rewarding, and needs patience and courage. However, heeding the above advice will increase the probability of success significantly.

Michel A. Bell is an author of six books, speaker, founder and president of Managing God's Money, adjunct professor of business administration at Briercrest College and Seminary, and former senior business executive. For information on living a debt free lifestyle, visit https://managinggodsmoney.com

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The Very Absolute Need of SEO Services in Every Business

Ask a mid-sized business or question a massive conglomerate and they will unequivocally answer that SEO is vital for their brand. It is especially so for all digital properties. It has become a universal truth in the world of commerce and trade that be it Social Media Marketing or search engine optimisation, the demand is vital.

When SEO is implemented, it improves the visibility of a website and betters the searchability. This is the primary offering of SEO. But is that all? Do companies and firms know that there is much, much more to it? We offer clarity on the real value of search engine optimisation by explaining five reasons. Irrespective of the size of a trade, SEO can take a business to the next level. Here are the benefits you amass by optimisation a brand.

A trusted source in the eyes of Google

Facts state that any person who has access to the internet will go on Google at the least once per day. When the majority of internet users are on Google, it automatically means that a brand that is considered trustworthy by Google will see increased traffic on the website. This benefit is not just limited to Google but other search engines too.
Good quality search engine optimisations, top-notch website design, and organic searches turn a company into a trusted source by Google. The more your site is regarded as a trusted resource by the giant search engine, the more visible it becomes which leads to greater conversions rates.

Builds a foundation of credibility

The second reason why a trade should invest in SEO is the credibility it produces. When the trust and reliability of a brand are up, thanks to SEO, it grows more discoverable to users. How does a brand establish authority in any search engine? The apparent answer is on-page optimisation of content and elements. But there are a few more factors that accrue expertise:

• Positive user behaviour
• Machine-learning signals
• Quality backlink profiles

Becoming an established authority boosts the ranking of a business more than anything else. But influence cannot be created in one night. It is something that is earned slowly and steadily. Using digital optimisation, offering superior product and providing reliable service are three pillars to building customers trust in a brand and thus authority in a sector.

Create a greater user experience

Every business owner wants the most perceptibility of their website and the best organic ranking possible. What they fail to accept is that the two can be gained by improving the user experience. Google can now identify between good user engagement and lousy experience. Therefore, a positive website browsing experience is pivotal to success. If the user cannot find what they need, in the time they want, the performance of a site will suffer.

An ideal example of excellent user experience affecting the value of a brand is SERP. Search engine results pages are Google's way of giving answers to a user's questions directly on their page. A company that incorporates great SEO will have excellent user experience and thus more likely to be ranked high.

Better traffic and engagement through local SEO

The web world is dominated by mobile traffic. Searches have become more localised. A small to mid-volume company can leverage this to their success. By utilising local SEO practices that are targeted towards people and client near your business, firms can increase conversions rates. The goal is to focus in your town, city or region and raise awareness at that level.

To do so, the website content has to be optimised with local citation and backlinks. Listings that mark the business' location and sector are critical, registering at Google My Business is vital and building social media marketing profiles essential to promotion. All these help people find your business efficiently and swiftly which takes you one step closer to profitability.

Understanding SEO makes business adaptable

The very reason a business survives and thrives is adaptability. A company that cannot change with time will not last for long. Today's markets need to succeed in the real world and the virtual one. Understanding SEO and applying it helps you stay on top of challenges.

The reason being the World Wide Web is a continually altering environment. When a firm takes the pain of keeping up with SEO practices, they remain in the loop of any significant deviations that take place in this world. When you know the Web, you can employ strategies that keep the business ahead of the competition and thus profitable.

It is not costly; it is an investment!

The best things in the world come with a hefty price point. The good news with SEO is that it is exceptionally low-priced when compared to other marketing tactics. Furthermore, as is apparent from all the benefits explained above the return on investment is incredible. When done right, search engine optimisation can hold water for a long time. The more an industry invests in it, the better the results it gets.

The best SEO services are those that show an impact and quantifiable results in the very first year of action. Digital SEO is the one prominent digital marketing company in Chennai that can deliver on this promise and more. When we take on the job of optimising your website and content, we take actions that show successful outcomes for years.

As the market evolves, our SEO policies evolve. Our experts follow the latest trends and implement the corresponding changes to your website to deliver the greatest user experience.

Swing by our site to know how we make you a better contender in your market. Alternatively, you can call us to understand how we save businesses time, effort and money through SEO.

Article Source: http://EzineArticles.com/expert/Uma_Nathan/1246323
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5 Digital Marketing Basics You Should Know in 2019

Digital marketing consists of a lot of strategies. In fact, it's a holistic approach to do different types of marketing activities across different online platforms. These methods get upgraded on a regular basis as new technologies emerge across the globe. Therefore, digital marketing has grown significantly over the past few years. If you are new to this field, you may want to read the basics of digital marketing explained below.

1. Invest in machine Learning and Artificial intelligence (AI)

First of all, the artificial intelligence (AI) will be quite popular in the coming years. Machine learning is another important part of digital marketing.

In the near future, social media bots will play a great role as far as connecting with potential customers is concerned. So, you may want to give more importance to social media if you want to communicate with your customers in an effective manner. According to experts, about 85% of customers will interact with bots to get the information they need.

2. Share your videos on Social Media

In 2019, make sure you share your business videos across different social media platforms. Unlike the images or written content, a good video is more effective as far as grabbing the eyes of the visitors is concerned. This is really important if you are going to market on the leading platforms, such as Twitter, YouTube, Instagram, or Facebook.

According to the latest research, 80% of people like to watch videos on the internet. They don't want to read articles or blog posts that much.

3. Optimize your sites for Mobile Devices

In 2019, your marketing strategies should be focused on mobile technology as well. According to the latest Google algorithm, your site should be optimized for mobile phones or you may get a penalty from Google.

Nowadays, mobile phones are one of the most popular devices across the globe. The new year will grow the mobile video consumption by up to 30%. On the other hand, the demand for desktop computers and laptops will continue to decline.

4. Consider Mobile apps

In the world of digital marketing, mobile technology is the latest innovation. As a matter of fact, it's one of the most effective digital marketing tools in the here and now.

With the help of this cellular technology, you can compete with your competitors to stay ahead in the field. Without any doubt, if you have a mobile responsive website, you can grow your business to a large extent.

So, you may want to tap into the mobile apps as well. One such app is Whatsapp business. According to a source, mobile apps have generated $88 billion, give or take, in recent years.

5. Focus on the Customer Experience

For your business, customers play the same role your blood plays in your body. Therefore, it's important that you work on the consumer experience. This will help you increase your sales over time.

If your customers are satisfied with your products or service, they will keep coming back for more.

So, these are the tips that you may want to consider to improve your digital marketing campaigns in 2019.

DSDM is an ideal resource if you are interested in digital marketing training in West Delhi. You can check out their courses on DSDM.in.

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