Short Introduction to SEO and Its Best Practices

What is SEO

Search Engine Optimization (SEO) is an Internet marketing strategy that increases the traffic generated into websites by increasing the visibility of the websites in search engines such as Bing and Google. If you can fully utilize search engines in your business, you would experience a growth rate and increase in traffic like never before.

The higher the ranks in SEO, the higher the website ranks in Search Engine Results Page (SERP) and the more traffic is generated to the website. Below are a few research facts to prove how important SEO is:

1. 93% of all traffic to a website comes from a search engine;
2. 67k searches are performed on Google every second;
3. Having the first position on Google has over 34% of click through rate;
4. Almost 75% of users do not scroll past the first page in Google;
5. Nearly 80% of users ignore paid ads in search results;
6. 58% of all searches come from mobile devices.
7. Those are among a few proven facts and statistics when it comes with SEO. Remember, this industry is always changing so you and your business would need to evolve with it as much as possible. Below are the basic SEO strategies you would need to increase your website rankings:
8. Keyword optimization

SEO keywords are keywords or phrases in your web content which make it possible for your website to be found through the search engines. You use them according to the niche you're writing on, and anyone who searches certain keywords involving that niche can easily find your website. This way, they help you to direct targeted audience to your website and increase your traffic.

Title tags

Each web content you produce should be tagged in the title. That is, the title, header and sub headers should have at least one keyword related to the niche you're talking about. This makes Google easily locate your article among others when certain keywords are searched. It all starts from the title.

And don't forget to make your title informative and intriguing enough to attract targeted audience.

Meta descriptions

The meta description is an excerpt that summarizes a web pages' content. Meta descriptions are shown when there are keywords related to the site searched for in search engines. This is crucial for on-page SEO and encourages targeted audiences to click through your website.

Engaging content

This is by far the most important thing of them all. What is the point of doing all of the above if the content itself is not interesting? After inviting so many people inside your website, what would they do if the content itself is the problem? Is your call to action strong in its own right? Are your blog posts just random information that does not concern your niche? Are you writing just for the sake of it? Or worse, do you not write at all?

People won't read something if it was unrelated to what they're searching for in the first place. This would just increase your website's bounce rates and reduce your website rankings on Google - which translates into a reduction of your traffic. Make sure that you do adequate research on anything you are going to write on your website, and add the references if necessary. Because if the content itself is lacking, all the work would have been for nothing.

And, if you do not have the time to write, get yourself a content writer to do it for you.

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5 SEO Ranking Factors

Your search engine ranking is affected by hundreds of different things, but relevancy is the most important.

Being more relevant to a search means your page will rank higher, it seems obvious that it doesn't help. Instead you should focus on the top 5 search ranking factors.

1. Article title/keywords

2. Word count

3. Internal links

4. Reading length

5. Bounce rate

There are two categories of SEO ranking factors: user behaviour and article content.

It's easy to focus on the second and often people ignore the first, dismissing it as being out of control.

Writing engaging content will keep readers sticking around longer, boosting your search rank. But that takes practice and data on your readers. Instead, focus on the article content. By using the top 5 ranking factors you can start to make the Google algorithm work for you.

1 Using keywords and titles to rank higher on Google

Think of keywords as what you'd type into Google, though remember they won't be one word, but phrases.

Once you have found your topic, research how people search for that in Google. Use these phrases in your title, making sure it's grammatical and interesting. You'll see this strategy in post titles around the web.

2. How long should your blog posts be?

Longer is better. A 2,000-word article will rank higher than a 500-word article. But the doesn't mean you should bloat out your post with fluff.

A basic structure that will help add length to your post without being fluffy is:

1. Fulfil the promise of the article right at the beginning

2. Explain what led you to the answer

3. Expand on the answer; give details

4. Justify your answer

5. Answer any follow up questions people might have

Not only will this make your article longer, it will be better and more informative.

3. Use internal links

Link between different posts on your blog. If you touch on something you've previously written about link your readers to that page.

Identify your favourite or best posts. Link to them constantly. This tells Google to pay attention to these more.

4. Reading duration is important

The previous ranking factors were under your control. Not so for this one.

If people stay on your post longer it says to Google this is a good answer to their search.

When you post an article, monitor the traffic and see if the reading duration makes sense for the post length. Edit it if it doesn't.

5. Bounce rates

Bounce rate measures how many people left your site without going to a new page on it. If reading length shows how interesting one post is, bounce rate measures it for your site.

High bounce rates might be down to posts not delivering on their promise or no other relevant posts on your site.

Fix the keywords and title if you've got a high bounce rate because of the first. For the second, see what related topics are being searched for and write a post. Like with reading length, measure bounce rate and tinker.

6. Loading speed

How fast your site loads is an important search rank factor. Use this tool to measure loading speed and identify issues to fix.

How long does it take?

Getting to the first page of Google doesn't happen overnight. You'll have to be consistent and patient but follow these steps and within six months and dozens of posts you should be flying high.

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How To Increase Organic Traffic On Your Website In 2019

One of the more commonly asked questions with the aid of internet entrepreneurs, website house owners and bloggers alike is tips on how to get internet visitors to their web pages and blogs. Understandably so, being that getting extra internet site visitors to their web sites gives them a so much bigger opportunity to get their messages, products, presents and offerings obvious, evaluated, and bought by means of folks from all over the place the sector.

Yeah that's a just right intent to need to be able to drive a continuous drift of free special traffic to your websites. One of the basic and foremost methods used to do this is SEO. One of the vital problems with this method is with no trouble that many people do not appreciate how to apply it to their web pages or pages. This article will give you some insight concerning methods to began with the aid of discussing one of the crucial basic SEO strategies for getting traffic.

To get web traffic utilizing SEO it's very fundamental in your internet site to get a top role within the search engine rankings on your chosen key words and search phrases. So when reckoning on search engine optimization for site visitors iteration you have to advance a website that's mighty at meeting the net searcher's requirements which factors the quite a lot of search engines like Google to wish to steer extended site visitors to your web site.

Your task, because the web page owner or clothier shall be to construct a website which shows the major search engines that your website has worth to those browsing for that targeted search term. For this reason, you boost the amount of folks touring your website as good as beef up your business's being positive on the net. That is one general key to the best way to get internet site visitors with search engine optimization.

You are going to have to make sure that your internet site makes use of key terms thoroughly and has a high great layout and design; You should now not over use your key words. It is far more predominant to provide excessive first-class content material that is imperative to the hunt phrases and priceless to the visitors.

These days the major search engines use exact algorithms that can opt for up on the great and relevancy of the internet sites content after which index them hence. So under no circumstances stuff key words, it is extremely encouraged just to supply nice content material. What issues the most is how user-friendly and functional your internet site will likely be, so concentrate less on a variety of keyword phrases and more on central and priceless content material of worth.

You must preclude using SEO procedures that abuse the search engine directions. Be trained to use SEO appropriately and conveniently that's tips on how to get web site visitors to your sites. With the aid of abusing this system, it'll best make it more difficult for you to get the ranking and site visitors you need.

Create the proper content For SEO site visitors

Simply how do you create content material that's well suited for search engine optimization?

There are countless elements, which play an element in the grade, and excellent of content material you generate. You'll must make use of keywords, nevertheless it's also main to recollect the precise constitution of what you're writing.

For instance, for probably the most effectiveness of your content, that you could have the primary paragraphs gift a common chunk of information along with a lead in, then the remainder content provides extra unique know-how and information.

This procedure tends to attract the reader further into your writing at the same time imparting your main key phrases within the first paragraph. This makes it less complicated for each the search engines and reader to discover.

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To help you employ this process readily listed here are beneficial suggestions to maintain in intellect:

• Make exact that your first paragraph explains the information, which is developing. The knowledge right here must no longer be your most important understanding but just a proposal of what the reader must expect.

• Remember to make use of your keywords in the first paragraph however certainly not use too many. This isn't how you can get web visitors and will simplest damage your efforts.

• Use the subsequent paragraph to broaden your subject additional. It's essential so that you can regularly advance the readers interest as they read extra. That is moreover a right time so as to add your key phrase again.

• Proceed to provide additional special knowledge and details, as you get deeper into your content. To hold the readers interest you have to provide something new in every sentence or paragraph. This may increasingly help preserve you from repeating yourself over and reason your vacationer to stop reading.

• Make the last paragraph an extraordinarily brief abstract of your whole content. Your intention is to preserve them studying so that they will see your call to action or what you want them to do subsequent. So do not depart out the directions they will need in order so that you can get an action.

Utilizing this style of content material constitution, you now not only without problems organize important, useful, excessive best content and understanding in your internet site visitors, You're also optimizing your website for the various search engines by way of including the correct key phrases, in the proper areas, and within the correct quantities.

This will obviously enable you to acquire each of your objectives with the aid of proper use of search engine optimization to the all - circular readability and effectiveness of accomplishing all of the viewer's necessities as well as getting the visitors you want.

How one can get internet site visitors with appropriate Use Of keywords within the text

The best way to get web site visitors additionally includes the proper use of your search terms and key terms in the course of your webpages and content material. Even though I've touched on it in short, I want to be a bit extra designated about how and where your keywords must be used for the most mighty results.

The first main factor to recall is to use key words in a natural way. in no way position excessive key terms to your content material, articles or weblog posts it takes away the worth and readability for your visitors and might purpose penalties from the various search engines.

To support you stay clear of that, use your keywords effectively, and without difficulty use the following recommendations:

• Be certain to use your key phrases in the title of your article or publish. This may increasingly positively affect the search engines as good as your readers.
• Make sure your keywords are placed in the first 90 characters of every article, content material or blog entries. Nonetheless simply use one utilizing this procedure.
• Have a keyword within a subheading somewhere on your article or submit.
• Use a keyword in the final paragraph of a web sites content material.
• Place your key words the place they will sound usual in the remaining content material.

Continually keep in mind that key words is also some of the useful keys to getting internet site visitors to your web pages, so long as they're relevant to your area of interest and furnish price in your visitors.

Each line and paragraph of your content material will have to add something useful to your reader. You must also maintain your expertise of excessive pleasant and of value by way of not utilizing replica content material.

By means of utilizing all of these search engine optimization approaches and techniques, your web page rank will have to fortify in the various search engines. you are going to additionally finish-up with an extra strong internet site when you consider that that it has a first-rate amount of pleasant content material that holds worth and interest in your website viewers to your niche market looking for more ways to get organic traffic?


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