Taking Control of Your Online Reputation 1 - What Is Reputation Management?

Online reputation is all about perception. What do people think of you? How do they view your business? Are they sharing positive experiences or negative ones?

If you can find out what your customers think BEFORE they decide to post online you can limit bad reviews and ratings and increase your percentage of good reviews.

We all have a good idea of what the word reputation means: what people think of us, how they view our business, what people are saying about us.

Here is a definition from the Merriam-Website dictionary:

1a: overall quality or character as seen or judged by people in general

1b: recognition by other people of some characteristic or ability

Jane has the reputation of being clever

2: a place in public esteem or regard: good name

Joe is trying to protect his reputation

To manage one's online reputation means to be aware of and control the things people are saying about you online.


It's always been important to know what people think of your business. Do patients or customers like you? Do they think you're doing a good job? Is there some employee who is rude who's turning people away?

It used to take surveys and extensive market research programs to find out what people thought about your business. Consumer research groups would gather consumers together and chat about products or businesses. This was one way of obtaining more data.

And if one customer was unhappy that usually affected on that one person and perhaps several of their closest friends. But... no more.

However, in the past, word never spread as quickly nor remained as fixed as it does now. And, instead of checking with a couple of friends to get a review or rating, people check online.

Yelp, Amazon, and the various other industry specific sites such as Vitals, TripAdvisor and Restaurant.com are some of the "go-to" places for those seeking advice on what products to buy or services to use.

Unfortunately, the majority of people are inspired to write reviews when they're upset. For every negative rating placed online, there are dozens of happy customers who feel that getting a quality product or great service should be just the norm - so why say anything.

Most reputation management companies think only in terms of how to get more reviews.

While this is important, what you really need to do as a professional or business owner is to CONTROL YOUR REPUTATION.

This is real Reputation Management.

For more information about this subject, give us a call at (323) 254-9976. We'll be happy to explain what we do and how getting and keeping your online reputation under control can help your business thrive.

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Developing New Leads and Prospects With Twitter Ads

Twitter rolled out a lead-generation advertising service in 2013. When they did, Internet marketers and brick-and-mortar businesses with a social media presence were ecstatic. They finally had a vehicle on the second-largest social network that gave them a wealth of information about Twitter users who responded to these lead-gen ads.

Then, in December of 2016, Twitter began phasing out the lead-generation ad format. The previous system allowed you to request people's names, email addresses and Twitter handles if your advertisement showed up in their news feeds. Twitter launched this type of transparent demographic advertising system as a way to compete with Facebook ads.

However, due to pressure from users about privacy concerns, Twitter did the right thing. They gave their constituents what they wanted, less access to sensitive information such as ZIP codes, country of residence, job title and phone numbers. Does this mean that using the current Twitter ad platform to generate leads is now a waste of time? Nothing could be further from the truth.

How to Use the New Twitter Ads to Generate Leads

With the new ad platform, you have 3 different types of ads you can use in one way or another to find new prospects.

Promoted tweets - You pay for your tweets to be displayed to people that are not already following you.
Promoted accounts - Your account is promoted to targeted Twitter users.
Promoted trends - You pay to promote a hashtag.
You can form a Twitter ad campaign that uses any, some, or all of the 3 ad types. The different types of campaigns are as follows.

Tweet engagements - your campaign focuses on building conversations and engagement about your business.
Followers - If you want to build your list of followers, this is the campaign to use.
Awareness - You pay for impressions here, rather than actions.
Video views - This campaign is pretty self-explanatory. It works to improve the number of views your videos get.
Website clicks or conversions - If you have a great landing page to build your email list or prospect pool, this is the campaign you want to focus on. This campaign type includes a Website Card, which lets viewers see a preview of your site inside your tweet, without having to leave Twitter.
App installs or re-engagements - This gets people to download your application, and also reaches out to those who have already downloaded your app, but haven't used it in a while.

As you can see, the many aspects of the new Twitter ad system can be used a number of ways to generate leads. While the lead-generation ad campaign has been removed from Twitter, constructing a campaign focusing on website clicks or conversions can be used instead, to generate leads by sending Twitter users to your opt-in page.

If you focus on increasing the number of views a video gets, use that video to offer a free opt-in bribe or gift in exchange for joining your newsletter. An app install campaign can likewise build your prospect pool, as long as your app provides some value for the end user. Likewise, using a Twitter ad campaign to boost the number of followers you have expands your reach, and the more people you interact with, the more leads you can generate.

Author: Syed Mubashir
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