Ever felt that your website is not getting enough amount of traffic? Or you have visitors but they are not actually turning into paying customers. It is because you have only made an upright website but haven't worked enough on the UX and UI elements for making the visitors turned to buyers.
Experts in the web development realm have been consistently providing great conversion tips to assure website's success for the companies and here we are discussing the same for PHP websites. Well, there are innumerable ways you can boost the performance of your website but need to bring to play only those techniques that will deliver results in the shortest time.
Read on to know few of them which is appropriate and simple for every website irrespective of what it deals in or what type of visitors it targets.
Improvement in the Site's design along with Navigation
While website development is not only about appearance, good looking sites do attract visitors in the first instance. So, you need to work on its overall appearance by putting great background graphics, motion UI elements, vivid colors. Further to provide smooth navigation use clear menus, minimise scroll down options and reduce distractions through too many links. Place up-to-date and engaging content
The notion that "content is the king' applies for all websites of all sizes, scales, and businesses. It is one of the biggest critical factors playing its part in search engine optimisation. Thus, you need to put precise, relevant and updated content that is well convincing for the visitors to avail your services.
Put enticing headings and clear CALL-TO-ACTIONS
To keep every single page attractive to the visitors, put alluring headlines and headings for the content and keep prominent Call-to-Actions to push visitors to the main page or checkout phase.
Create Buyers Personas to target the right audience
Figure out who are your targeted customers are and what type of information might interest them. Placing such type of content that pique their interests will help them relate to you and your site.
Go for A/B testing
To ascertain a good rate of conversion in your site, it's about testing! A/B testing is one of the effective testing ways to enhance conversions of a web page. It splits up the audience into two equal parts and redirects them to two alternate versions of a page. The page getting maximum sales will help you know which version is apt for your site.
Use responsive or mobile-friendly design
According to the latest studies on the market scenario, a hefty percentage of population use only their phones to access websites either to seek information or any service. To go with this radical change and prevent your website from being lagged back, make sure your website responds to phones of different screen sizes and resolutions and works seamlessly in the mobile user interface.
Nonetheless, if you want your website to be swamped with a great number of visitors every day, you need to work on its design as well as performance. These tips focus on both. So, to every website owner out there who are trying to good business with their websites, make sure its core aspects are optimised and tweaked in to serve only and only the interests of the targeted audience.
Rob Stephen is one of the senior professed Laravel developers in Sydney who is associated with PHPProgrammers for more than 6 years and have handled over a hundred PHP web development projects with his expertise. PHPProgrammers in one of the visionary companies delivering avant-garde web solutions for businesses in all areas.
Recent years have revealed some of the most stunning website designs since the dawn of the internet. Be it non-traditional navigation or mind-blowing imagery, we've come a long way. But as the landscape evolves, popular trends change in web design... like in all creative arenas. Indeed, much has changed and will continue to change. So what will be the web design trends for 2018?
Website design concepts in the coming year will offer interactive animations, chatbots, intuitive assistance and more rich experiences. Technologies like virtual reality, machine learning, and voice recognition are now advanced enough to be mainstream. You can expect streamlined, clean, and no-frills. Simplistic designs that don't overload the senses, and leave room for those new technologies to entice the online visitor.
Priority On Mobile Browsing
In 2018, design concepts and engineering for mobile devices will take precedence over desktops, notebooks, and other gear. While this won't make headlines, cell phones and tablets have recently taken over as the choice equipment for online browsing. A fundamental in the coming year will be Mobile Performance (or digital experience optimization), so 2018 will see innovations to the functionality on cells and tablets. Things we've never seen before, on any medium.
A Sleeker, Cleaner Layout
In recent times, designers started creating sleeker, cleaner website concepts for better browsing performance. Image-heavy pages are slow to load and frustrate visitors. Simplicity will be elevated to a whole other level in 2018, making smarter use of Negative Space. White space is nothing new, but among the web design trends for 2018, developers will find better uses for it. Particularly on mobile, speedy light-weight downloads will be essential.
Flamboyant, gimmicky designs are out. Everything is there for one purpose now: to increase conversions. Negative space draws attention directly to the engagement or conversion point, with less distraction.
Eye-Catching Typography
Beautifully crafted typography is known for imparting character, stirring emotion and setting a mood for a page. As visual displays evolve, designers will innovate on typography even further, appealing to users and attracting more visits. Already we're seeing bold, expressive, and artistic fonts taking the place of images, and we should expect to see more unique, hand-rendered typography. Among other web design trends for 2018, expect to see lots of bold headers and text links instead of buttons. This will have a trickle-down effect on SEO techniques and Content Marketing practices, too.
Video Takes On More Importance
All of 2017, we observed the continued rise of short video use on corporate websites. While video isn't new, it remains a multipurpose medium used for marketing, educating, and with a more modern twist than still photography. Indeed, an alternative approach to storytelling for businesses. Yes, video is taking over, and will become an even greater web design trend in 2018. Inspiring greater engagement, we find most online giants are giving more weight to video as time marches on. Facebook, Twitter and Google are among those.
Websites in 2018 will take video to new, thrilling places that seemed like crazy fantastic dreams not that long ago. You'll see websites equipped with 360 vids, 360 modeling, video mapping, and interactive applications.
Subtle Animations
Technology has evolved and web browsers handle animations much more efficiently than they did before. Animations used to be tacky and distracting, but 2018 will welcome a new dawn of subtle, informative animation. Expect to see cinemographs and scroll-triggered animations, among others.
Cinemographs: Achieving balance between a static picture and traditional video, cinemographs will be seen all over web design trends for 2018. Not as slow or data-heavy as a video, these quick clips create dynamic imagery that does just enough.
Scroll-Triggered Animations: while not new, they'll be used differently in 2018. They'll be employed for a purpose: to draw attention to critical locations on the page. Simplistic and tactical, these scroll triggers will be designed to increase engagement and conversions. The animation entices the user to keep scrolling, drawing them down to the conversion-point, while informing them on the product.
Voice User Interfaces
Perhaps the next major breakthrough that will revolutionize web browsing. Voice user interface is otherwise known as Voice Search, Digital Assistant, or Natural Language Processing (NLP). It refers to a person's interaction with a computer (or mobile device) through spoken word. Don't be surprised to encounter websites with their own voice user interfaces among web design trends for 2018. With voice search on the rise, be sure your company's website content is compatible, as people speak another way when using voice commands directed at machines. This will be especially important for open-ended searches, starting from an engine like Google or Bing.
Micro-interactions allow the user to interact with a website without reloading the page. Historically, the internet has been very static. Every new submission meant a page reload. While this appears minor from the outside, it actually creates a hiccup or bottleneck in the user's enjoyment. Some visitors will simply lose patience and abandon ship, and you'll lose consumer data or possible conversions. Micro-interactions help eliminate those hiccup delays, yielding richer interactions for the visitors, who are now more likely to stay and engage with your site.
Progressive Web Apps
Many designers, recognizing the popularity of mobile apps, have begun developing a blend of traditional app behaviors with web page behaviors. This website-app hybrid is called a Progressive Web App.
As progressive web apps become more popular, we'll see the upgrading of functionality of websites to include things like push notifications, splash screens, offline mode, and animated page transitions. We will see greatly refined cognitive capabilities, greater dependency on natural language processing, and more automation. Apps will learn and then react to your personal preferences and style.
The Power Of Facebook
Facebook is becoming equally valuable, if not more valuable, for offering all the content generally found on a business' website. Facebook is fighting to become a destination for content, offering a blog platform, reviews, live chat, and live streaming. This is especially true since the public has discovered how to use hashtags on Facebook. In many cases, clients discover a Facebook page before a business' website and never even click-through; they'll simply call or message online and become an immediate prospect.
In 2018 building your business' experience on Facebook will become more important than ever. It will use Facebook to drive people to your website, instead of the other way around.
Responsive Design
If you haven't heard of responsive web design before, it's a method of building a website using CSS media queries and flexible layouts to design one single, dynamic experience. It then adjusts the display of content, according to the type of device it's showing on. There will be a large increase in the number of companies who leverage this among their web design trends for 2018. Businesses will be utilizing responsive design to achieve the search rankings they desire; keeping consumers happy and informed during their online visit.
Security
Security Will Gain In Importance
In 2017, malicious hacking became an even bigger issue than before. Malware was bad enough, but the Ransomware outbreak was much worse. As you think about your web design trends for 2018, be sure to consider the security of your customer's information. Make sure your security certificate is always updated, and on all pages.
Trust will always be a major concern of users from now on. Your downloads? Your contact form? Their personal information? Will your website infect their desktop or other device? People will only interact with your website, download, and share their info if they trust your technology.
As there are thousands of innovations and patterns that quickly emerge every year in the world of web design, it is hard to predict the future. One thing is certain, the online landscape will continue to change, and change quickly. The important thing in business is not to get left behind... in 2018 or beyond.
More and more people are starting to run a home based business for a wide range of reasons. A major positive of this type of work environment is the ability to avoid the cost of rent for a separate office space or having to spend several hours at the start and end of the day commuting to and from a traditional office. However, there are many different things that need to be considered before starting up a home based business.
Let's take a look at five of the major points related to starting your home based business:
Compliance
A basic requirement is to conduct a little research to learn the laws, rules and regulations that apply to setting up the home based business. The regulations will differ with the different industries and certain to be stricter for a business involved in food preparation compared to web design or similar office based activities. The standard requirements include issues related to safety, licensing and registration. It is essential to check the rules specific to your business industry to avoid any problems with the authorities in the future.
Scope
Many businesses will begin as a small venture and slowly expand over time when they start to see increased brand exposure, more clients, and more money to invest. When first planning the home based business, it is worth putting together a detailed business plan that outlines the future growth of the business, and details how to expand your venture and the time-frame for the different stages of growth. Also, the particular service or product offered is certain to have a major influence on the future scope and success of a business.
Finances
The type of home based business will determine the amount of capital needed to get up and running. This type of business does have the advantage of cutting out the cost of renting or leasing a property because you intend to use your home. However, it is still necessary to have sufficient funds to cover all other business expenses. Related costs may include professional services like accountants, office equipment, production supplies, inventory, licensing and marketing.
Storage space
Any home based business involved in selling physical products is certain to need a decent amount of storage space for not only holding the actual inventory, but also space to prepare and pack the items before shipping.
Marketing
A well planned marketing strategy is essential to see a business succeed. With no physical presence, such as a storefront to bring in the customers, you must look at the most effective options to market your brand and business. There are plenty of marketing techniques that can be used. It is simply a case of finding the most effective ones for your business, and using those that are affordable.
Knowing what a lead or sales funnel is and how sales funnels work is essential for you to succeed in Facebook Ads. Otherwise, you're leaving money on the table because you're not optimizing ads for every stage of the sales process.
For simplicity's sake, we're going to define a sales funnel as having three stages: the top, middle, and bottom. To get higher conversion rates, you need to create separate types of ads for each stage of the funnel.
For instance, at the top of the sales funnel, people wouldn't know your brand, and what you do, so you need to introduce yourself to them. For this purpose, Brand Awareness and Reach ads are great objectives to use for your Facebook advert. You don't want to sell on them aggressively as it could turn them off your brand. Instead, try to offer something of value. When they engage with your ad, you can retarget them later on with another ad using the retargeting tool (Facebook Pixel) which we spoke about in another article
At the middle of your funnel, your audience will be at the stage where they will be more likely to consider your business as the solution to their pain point. Since this is your second point of contact with your audience, they'd be more likely to engage with your advert. You can use different campaign objectives depending on what you want to achieve. For instance, you can choose from Traffic, Engagement, App Installs, Video Views, Lead Generation, and Messages objectives on Facebook ads. Maybe a few people in your audience will be willing to buy something from you now, but most of them will need some more prodding. So we go into the next stage of the funnel.
At the bottom of the funnel, this is where you ask people to buy your stuff. You've already made some contact with them, you've provided massive value so far, they've engaged with your past adverts, they've visited your site, signed up to your mailing list, downloaded your app, and more. They should be ready to buy now. You can create a Facebook ad with any of the following objectives: Conversions, Catalog Sales, and Store Visits. When you create the perfect advert, one that will resonate with your bottom of the funnel audience, then you've got them in the bag. You can also do a few split tests so you can find the winning advert which you can scale later on.
And of course, you can always use Facebook Pixels to retarget your existing customers (who already bought from you) for an upsell of the same product, to offer them a brand new product you've just created or simply to run a survey and ask them what do they expect you to create for them next to solve a current new problem that they are facing.
Your Bro.
Jalal Zaitouni
For more content like this and to master Facebook ads and reach more of your clients for less advertising cost on Facebook, download the free guide "7 Techniques to Minimize Your Facebook Ads Costs Instantly" here: http://jalalzaitouni.com/FBAD-Free-Guide/
In a world of bogus online job chances, it's good to understand there are a few genuine internet side hustles you can deal with to generate a healthy side salary. One particular such hustle is website testing. In the event that you've by no means tried it, after that now is a great time to find out what it is, how much you can possibly make, and who also will pay you to begin.
What precisely Is Website Testing?
Website testing is a fairly simple idea in which people who have no immediate ties to a brand dedicate time using, accessing, and examining the brand's website as a way of offering opinions on the features and appeal of the internet site. Website testing is priceless in today's market place, exactly where websites perform an integral role in both equally small and large brands' capability to reach, participate, and convert online clients. It's not enough to possess a website, the site needs to be enhanced in a way that it fosters great brand associations and eventually drives lucrative conversions.
When you take a look at the amount of time and dollars brands invest into web design and development, it turns into obvious why they take testing so significantly. Whilst every scenario is diverse, here a few average costs meant for developing a custom-made website:
Small business site: $2,000 to $8,000 Dollars
Medium-sized business web page: $10,000 to $25,000 Dollars
E-commerce internet site: $5,000 to $40,000 Dollars
Large business site: $25,000 to $40,000 Dollars
And so all those are simply the costs to get up and working. Once you throw in extra expenses incorporating domain name, SSL certificate, web page hosting, content management system, constant web design, advertising, and optimization, the regular costs can be thousands of dollars per month. Obviously, in the event that a business will invest in a site, they want to ensure it functions. They have diverse methods for identifying how well an internet site works, but nothing at all beats the raw, unfiltered nature of user testing.
How Much May You Help to make Testing Websites?
Let's be very clear about one point in advance, you are not really going to get rich testing websites at least in this capability. For the overpowering majority of persons, website testing isn't designed to be your full-time work and won't change your whole profits. It can, however, complement your cash flow and provide you a modest extra spending funds for the weekend, that following a holiday, or for a great buy without draining all your savings.
Generally speaking, virtually all website testing businesses are going to pay you $10 per internet site that you test. Sometimes you'll get $15 to $25, yet these are uncommon exceptions and are frequently merely provided to those with experience. A site testing session ordinarily lasts for 15 to 30 minutes, although there are an only a few that can be finished in right around 10 minutes.
In many cases, website testing possibilities are sent to end users via email-or inside an online platform-and you have to "claim" the test in order to earn access. Based on the quantity of users contending for options, it can certainly be harder to obtain tests with a few companies than others. If you get sent five offers to test websites every day, you'll most likely simply effectively claim one or two-and you'll have to act promptly. Having said that, an extra $10 daily can easily add up. If you test five websites each week at that rate, you can easily fairly expect to produce an extra $200 each month.
Learn How to Make Money Online right now! Take my Free Make Money Online Email Course. Also make sure you visit my Make Money Online Blog to read more similar articles of this topic.
