Half a Dozen Digital Marketing Tips for Marketers in 2020

On the off chance that you are searching for some advanced promoting tips, you are on the correct page. In this article, we will examine 6 of the best internet advertising tips and deceives. With these tips, you are destined to appreciate incredible outcomes.

1. Advance your site for Voice Search

As per forecasts, half of the pursuits will be founded on voice search include in 2020. Hence, we recommend that you center around this part of your web based promoting systems. At the end of the day, your business must be voice search steady. For example, you can have the "close to me" include, which will discuss the best neighborhood results if the clients utilize the term to make a voice search.

2. Advantage from Influencer Marketing

As of now, the quickest developing computerized showcasing is influencer advertising. Indeed individuals will in general buy items suggested by their preferred VIPs. These are known as online life influencers.

Today, online networking influencers are likewise very reliable according to their supporters. Along these lines, you can recruit them for your influencer advertising efforts. Interestingly, you don't need to go through a gigantic whole of cash for these battles.

3. Revaluate your Paid Advertising Campaigns

With time, publicizing is experiencing a great deal of changes. What's more, this has changed the necessities of organizations too. Today, the promoting pattern is to concentrate on what an item or administration can accomplish for the clients.

What you have to do is customize the promotions by including the highlights of the items that the clients may have a profound enthusiasm for. Beside this, the advertisements must be clear and brief.

4. Think about Personalization

As per insights, in any event 70% clients that purchase online have a preference for personalization on sites and locales. For example, if a purchaser purchases something from you, you may send them an email with their name in the email. Interestingly, personalization is certifiably not an expensive or confounded procedure. The entire reason for personalization is to cause the purchasers to understand that you esteem them.

5. Consider the Visual Search Feature

As per measurements, visual hunt is likewise very viable nowadays. In basic words, if a client clicks an item photograph of their decision, sites, for example, Pinterest and Google show the purchasing alternatives directly under the image of that item. Along these lines, the purchasers have the freedom to purchase the item by tapping the photograph.

6. Post Video Content

Video content is very mainstream via web-based networking media stages, for example, Facebook. In the event that you take a gander at insights, you will realize that 52% of purchasers feel more sure when purchasing items in the wake of viewing a video. To the extent discovering more about an item, at any rate 68% of purchasers like to observe short recordings as opposed to perusing long articles, manuals or infographics.

The Takeaway

In spite of the fact that the universe of computerized promoting appears to be very testing, you can make these crusades a lot simpler to run on the off chance that you recruit the administrations of a decent online advertiser. Along these lines, it's smarter to search for a decent expert specialist organization.

Basic Online Marketing 2020

In case you're new to the web and you need to begin a site to achieve whatever task that you need to do, at that point you're going to need to know some fundamental internet promoting techniques that will assist you with achieving your objective. Web based promoting is simple, yet you can invest a great deal of energy meandering around on the off chance that you don't have the foggiest idea what you're doing. Fortunately I'm here to help.

Fundamental internet showcasing for certain individuals implies that you set up a site, submit it to the web crawlers, and that is it. Thoroughly WRONG. The familiar adage "In the event that you fabricate it they will come" doesn't make a difference to the web. You need to really do some showcasing. Also, you never need to do web based promoting in a manner that doesn't bring you focused on traffic, and for a great many people - pay.

Most importantly essential web based promoting systems are on the whole that you have to use to have accomplishment with your web business. These are methodologies, for example, site improvement (SEO), pay per click publicizing (PPC), flag or show promoting on sites, web journals, and gatherings on the web, video showcasing, article advertising and syndication, and significantly more. Presently I'm certain you've known about these things previously, yet do you realize how to really do an arrangement to utilize these techniques adequately?

You know, a few people like to "alternate route" their approach to wealth. To them, when you start an online business, you should bring in cash IMMEDIATELY. So what do these individuals do? They utilize purported "fundamental web based advertising" methods, for example,

- Solo promotions

- Blasting their site to 1,000,000 individuals utilizing a help

- Buying email records

- Using grouped promotion submitters

- Using submitter programming that professes to present their site to 100's of web crawlers

- And more awful procedures

I've seen individuals lose ALOT of cash utilizing the method of solo advertisements. For the vast majority, most independent promotions are tricks. Not all are tricks, however as I would like to think and from what I've seen and tried myself... about 98% of them are tricks. Nonetheless on the off chance that you hide around Facebook bunches about independent promotions, you may will in general suspect something.

Why would that be? All things considered, you will see celebrated tributes from individuals saying that they made $5,000 to a performance advertisement mailing to just 200 individuals. Furthermore, and so on. Generally it's hogwash, and the performance advertisement merchants play a perilous game beguiling individuals with counterfeit leads and results. A portion of these merchants will even purchase your modest item to make you believe that your having achievement, when in truth they despite everything benefit while you lose - and more than likely - you will come back to buy a performance promotion from this vender once more.

Furthermore, when they get your cash, they will do something very similar - again and again. It's tragic, yet numerous amateurs imagine this is essential internet promoting. Truth be told a few people base their whole promoting cash and web based showcasing effort on this strategy. Much to their dismay that they're being defrauded and burglarized directly before their appearances.

Fundamental internet promoting necessities to begin with math. You have to know the numbers in your business. You have to comprehend what you're selling, the amount you're selling it for, what you cost per lead is, the thing that your expense per deal is, the thing that your earn back the original investment number is, the thing that you will likely get more cash-flow from your clients, how to amplify the general complete income from your clients, how you will incorporate a congruity program into your business, and that's only the tip of the iceberg.

These are the BASICS. On the off chance that you don't have these nuts and bolts all set, how on the planet do you plan on making benefits? Sure you may get "deals", however what great are deals in case you're not bringing in cash? It might look great to loved ones, however in case you're 40 years of age you're despite everything working a vocation for $8/hour... individuals are going to begin to question you and your cases. What's more, God restrict that any of your clients or rivalry gets some answers concerning it. The two of them can pulverize your business since you would lie them.

See, fundamental web based promoting strategies that I've referenced before are basic to your development on the web. You need an arrangement, and you have to thoroughly consider everything ahead of time before you spend a dime on promoting. Actually, you have to thoroughly consider everything ahead of time before you register an area name and purchase a site. Try not to be dumbfounded like a great many people and spend the following 5-10 years losing cash.

On the off chance that you need to get familiar with some fundamental web based promoting aptitudes, continue perusing and proceeding with your training about web showcasing. Routinely visit gatherings, online journals, and sites that show you the essentials - and afterward begin doing some little analyses. At the point when individuals ask me what's the most ideal approach to figure out how to maintain an online business, I instruct them to proceed to sell on eBay. I figure you should attempt this likewise, just to get a vibe of how to maintain a business on the web.

Search in your home or sort through some close to home effects of your's, and sell things that you don't utilize or need/need any longer. At that point go to eBay and show them available to be purchased. You will be shocked how quick they sell. From that point, you will figure out how to bundle and boat out things, how to use the robotization instruments that they host alongside other third get-together administrations, and you will think of innovative thoughts of how to get significantly more cash-flow with eBay.

At that point basically utilize your essential web based advertising abilities that you've gained from looking around the web, and apply it to your eBay selling. And afterward in the long run (in the event that you decide to do so)... you can begin your own site, and sell anything you desire to sell - all while utilizing the equivalent web based promoting strategies that you were utilizing on eBay to drive traffic and get deals.

Try not to make this harder than it must be. Essentially use the center, fundamental web based promoting basics and you will be a great idea to go.

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5 Steps for Building Your Buyers List

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Affiliate marketing is a way for a merchant to partner with independent marketers and pay them commissions for promoting his/her products or services.

When you sign up for an Affiliate Program, normally they cost nothing to join, you will be allocated

a special link (That is your Affiliate Link) for that product or service. This is a link or code that will help you and the merchant track the number of clicks and purchases and of course it tells the merchant who should be paid commissions.

To set up and start an affiliate marketing business you will have to decide what will be suitable for you as a way to promote.

Is it via a website,a blog,social networks or perhaps You Tube?

My recommendation is either a website or blog. On your blog or your site you can write permanent posts and pages that contain affiliate links.

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On your blog or website you will be describing,reviewing,recommending and making clear the advantages of buying the product or services that you are promoting. Whatever you write,somewhere within the text needs to be your affiliate link so that when anybody thinking of making a purchase clicks on that link and buys it is your affiliate details that are provided to the merchant thereby enabling your commission payment.

You now need to get people to read what you have written on your website or blog, you get traffic to the site, attract visitors.

A lot of people when they are first starting do not know what to say to secure an audience.

If you write content in a way that gives useful information to your readers and that describes the products in an appealing way they are more likely to want to buy them. The more specific and reliable content that you are able to produce the more interest you are creating.

Interest builds you a following and that often converts to buyers then before you know it, you're earning money for every visitor that clicks on your affiliate link and buys a product or a service that you promote.

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You will be wise to build yourself an email list so that you use e-mail marketing to further connect with your audience and inform them of your new content and offers.

Building your email list is yet another subject and there are many strategies that need to be explored in detail.

Advice on this can be found all across the internet.

Get started with your Affiliate marketing business today, good luck but remember, never give up!

For in depth teaching go to http://tellmequickandtellmetrue.com there you will find an opportunity to learn from affiliate marketing experts.

Article Source: https://EzineArticles.com/expert/Brian_Potter/112996
Article Source: http://EzineArticles.com/10133130

What's the Hardest Part of Marketing Yourself?

In my Fast Track Marketing System I divide marketing into seven very specific modules:

1. The Game of Marketing

2. The Mindset of Marketing

3. Marketing Messages (Your Value Proposition)

4. Marketing and Selling Conversations

5. Written Marketing Materials

6. Marketing Strategies

7. Marketing Action Plans

All of these have their particular challenges. But in my experience in working with thousands of Independent Professionals, it's #7 that seems to be the hardest for most people.

After all, most of the other 6 modules are all about preparation to market yourself.

You learn the basics of the game of marketing, you work on your marketing mindset, you develop marketing messages, conversations, and written marketing materials, and ultimately choose the marketing strategies to get the word out.

And then the rubber hits the road. You have to actually get out there and connect with potential clients through networking, speaking, an eZine, social media, emails, etc.

For most, the bottom falls out of their marketing at this point. It simply goes nowhere, or more specifically it goes into the infamous "Random Zone" where things are done haphazardly and inconsistently.

If people have worked to develop the whole foundation of their marketing first, know who their target market is, have put together a web site and have practiced their marketing and selling conversations, they are going to have more success.

But even the well-prepared struggle with implementation.

Why is putting action plans into action so hard? Here are three of the most common ones. Are they familiar to you?

1. As soon as you start reaching out, you face possible rejection. What if your message, your talk, your emails fall on deaf ears? What if your potential clients could care less? What if they outright rejected your promotional efforts?

We conjure painful mental images in our mind that stop us cold.

For this one we need to work again on our mindset, on our thinking, realizing that if we reach out and people aren't interested, that it's not personal. They don't hate us; either they are simply not good prospects right now or our message doesn't have the impact it could.

So reach out to new prospects and keep improving your messages.

2. It takes way more time and effort than you ever thought it would. We think of marketing as a few promotional things we do here and there. This should be easy, we think. But it's not.

Time to do a reality check. Any marketing activity takes time, effort and commitment to make it work. Marketing is a bit of an art and nothing works perfectly on the first draft.

You need to make detailed and realistic plans based on strategies that others have used successfully in the past. If you just make it up as you go along, your chances of success are very slim.

3. It's never good enough and although you might even know what you're doing, you put off your marketing launches until everything is perfect... but it never is.

What underlies this are beliefs about perfection, not being good enough and being judged by others. It's not so much rejection you fear, but disapproval. What will others think of you?

Well, if your marketing campaign isn't relevant to those you are targeting, it's not a big deal. They'll just ignore it. They won't think much about it at all. But for the ones that are looking for what you offer, they'll not only be interested, they'll respond.

Your prospects are not looking for perfection from you; they're looking for assistance and value. If you've got that, perfection is virtually irrelevant.

I've done a whole lot of marketing action plans that were rejected by most people, took me a long time to implement, and were far from perfect. And most of them have made me hundreds of thousands of dollars!

Marketing success is about know-how, value, commitment, and persistence. Everything else is just a distraction.

The Fearless Marketer Bottom Line: There could be a lot of other things stopping you from following through with your marketing plan as well. The question is, where are you going to focus - on your fears and worries about rejection, time, and perfection - or are you going to focus on the value and difference you make and give your marketing plans a real chance?

Action Plan Marketing helps self-employed people attract more clients through action-oriented marketing strategies that get you in front of prospective clients. Get our free report on how you can attract more of your ideal clients at this link: http://actionplan.club/free-stuff.

Article Source: https://EzineArticles.com/expert/Robert_Middleton/374949
Article Source: http://EzineArticles.com/10123107

Fighting Truthiness and Hype in Marketing

In 2005, Stephen Colbert, in his TV show, the Colbert Report, coined the word, "truthiness."

Truthiness is the belief or assertion that a particular statement is true based on the intuition or perceptions of some individual or individuals, without regard to evidence, logic, intellectual examination, or facts.

Truthiness can range from ignorant assertions of falsehoods to deliberate duplicity or propaganda intended to sway opinions. - Wikipedia

We know that truthiness is rampant in politics.

But it's also rampant in marketing.

Many of us think that marketing is mostly truthiness, not real truth in any way, shape or form.

We expect hype and exaggeration, if not downright deception, when it comes to promoting products and services.

Because of this, many of us become almost immune to the majority of marketing messages.

We assume that whatever someone says about their business, product, or service must be a form of truthiness, a veiled lie that hides the real facts.

So, as an independent professional wanting to attract more clients, you are faced with a real dilemma.

You are puzzled about how you can persuasively communicate the value of your professional services given that most prospective clients will doubt almost everything you say.

Because of this, I've noticed that many independent professionals shy away from marketing completely.

While others chose to go to the truthiness dark side, hoping an excess of hype will carry the day.

A recent email promotion I received contained a number of over-the-top marketing promises about an online marketing program:

"You will witness a revolutionary new technology being released that will allow you as a small business owner (regardless of skill level or experience level) to... generate as many new clients as you can possibly handle."

Would you believe that? No, it's truthiness and hype incarnate!

And anyone who does believe it is likely a naïve, gullible person looking for miracles with little work on their part.

So how can you eschew truthiness and still market your professional services effectively?

That, as they say, is the million-dollar question!

Well, the opposite of truthiness is honesty.

And yes, it is possible to communicate the value of your services truthfully, honestly, and with integrity.

But to do that you need to watch out for certain things that can become a slippery slope in your marketing.

Truthiness Insight #1

You must realize that what you feel about something is not the same as facts about something.

"I feel that my consulting services dramatically increase my clients' productivity."

OK, that's nice, but by what objective measure are you determining the actual effectiveness of your professional services?

How about doing some measuring instead, such as before and after metrics?

When you have actual proof of what happens before and after, your credibility increases, as does your own confidence in your services.

The best marketing outlines real benefits and advantages based on facts, not hope.

Truthiness Insight #2

It's not unusual to see client testimonials about how great it was to work with someone.

That's nice and it's certainly positive, but it's not as powerful as reports of real changes.

"I lost 20 pounds in four months working with Ralph on both my diet and exercise program. He really supported me during the challenging times and helped me develop positive new habits that have stuck with me for the past year."

This certainly trumps something like: "Ralph is a wonderful health coach who I trust with my life. You should definitely consider working with him."

We often hear about the importance of getting testimonials. However, better to focus on getting solid results for your clients and then getting the testimonials will be easy.

Truthiness Insight #3

When you always speak in superlatives about your services, you again undermine your credibility.

Remember, people are skeptical and understandably so. So many promises made by marketers end in disappointment.

Better to actually talk about some of the drawbacks of your services than paint a completely unrealistic picture of "success without effort."

I make it a point of telling all my prospective clients that if they engage me it will take a lot of work on their part to get out there and attract new clients.

They appreciate that I'm realistic and don't sugarcoat things.

But believe me, in the past I've been less than realistic and it hasn't turned out well for me!

We need to turn off the hype and get real. When we do, we tend to build more trust and confidence with our clients.

Truthiness Insight #4

We live in a sound-bite world.

Sound bites are important, as they are effective at getting attention and interest for our services.

But is there depth beyond the sound-bite? If not, you're going to come across as shallow and insubstantial.

I once attended a public speaking course that stated: "You should know 30 times more than what you say in your presentation."

That's what real professionalism is about: deep knowledge, understanding, and experience in your field.

As they say, "If you can't dazzle them with brilliance, baffle them with bullshit."

This is the motto of the truthiness practitioner and ultimately won't bode well for your long-term success.

Truthiness Insight #5

One of the hallmarks of truthiness and hype is ever-changing marketing messages.

You think, "Heck, if one message isn't working, I'll try another until something sticks." But you pay little attention to the validity and authenticity of the message.

A message that is clever, catchy, or over-the-top may get attention, but undermine your professional image.

Your message needs to be interesting and believable.

It should make people think, not insult their intelligence.

Take some serious time to work on your marketing messages. Run them past your current clients and get their reaction.

Others will notice truthiness and hype before you do.

But you'll know you're on track if they say, "yes, that really hits the nail on the head; that's the reason I decided to work with you."

Start banishing truthiness and hype from your marketing.

Not only will you build trust with your clients, you'll start to attract more of the right clients, clients who are looking for a professional who walks their talk.

Cheers, Robert

Action Plan Marketing helps self-employed people attract more clients through action-oriented marketing strategies that get you in front of prospective clients. Get our free report on how you can attract more of your ideal clients at this link: http://actionplan.club/free-stuff.

Article Source: https://EzineArticles.com/expert/Robert_Middleton/374949
Article Source: http://EzineArticles.com/10121577

Why Nobody Is Reading Your Marketing Content

Almost every week I'm telling a client that there's a big problem with their marketing content.

It's not the subject matter, their writing style, their grammar, or even typos.

The problem is that their content is simply hard to read because of the way it's formatted.

Def: Format: "the way in which something is arranged or set out."

I've seen web pages with wonderful content that is simply unreadable because of poor formatting.

You've taken all that time to write a blog post or service description and nobody is reading it.

You, the writer, probably don't even notice, because you're too close to it; you have no objectivity.

The good news is that fixing readability is easy-peasy.

And once you understand the mistakes you're making, you'll never make them again.

Here are seven formatting mistakes that make it hard for readers to read your content.

I'm going to concentrate on the formatting of content on web pages and blogs as these are where we read most online marketing content.

1. Text that is too small.

This is the number one text formatting error. If someone has to squint to read your text, you're in trouble.

And did you know that more than 50% of people now browse the web on mobile devices? This makes small text even harder to read.

These days, with web pages moving to WordPress, page widths are wider than ever, so small text gets lost in the vast expanse of your screen.

How big should your text be? My recommendation is no smaller than 16px, however 20px is becoming more common. Bigger IS better.

2. Text that is too light.

I blame designers for this. Lighter text looks cool. I don't know why, but it just does.

And even worse is text that's both small and light!

But after you've made that cool impression on your website, can anyone read your text?

No, they can't!

Your poor readers! They can't read what you've written.

How dark should your text be? I recommend no lighter than 85% black. This will make your text a tad lighter, and less stark (hence, more cool) than 100% black.

3. Text that is too wide on the page

Now that you have a big, wide page to write on, why not format your text from edge-to-edge!

Please don't.

Adding wide text blocks to already small, light text and you have a major reading catastrophe.

Instead, you want some white space to narrow the text blocks on the page.

On a site such as Medium.com (which gets millions of readers) the font size is 21px and the margins of each side of the text take up about 50% of the screen real estate.

Another way to narrow your text block is to have a narrower left or right margin and then on the opposite side have a wider margin with graphic content or side-menus.

You'll see this on my blog pages.

I recommend that your main text block take no more than 60% of your screen's width.

4. Paragraphs that are too long

Long paragraphs are just as problematic as small, light or wide text. Huge paragraphs are simply hard to read online.

A web page is not read like a book. And the same paragraph rules don't apply.

It's OK to have short paragraphs.

Even one-sentence paragraphs.

Get it?

I recommend that paragraphs be no deeper than five lines. If you put just one key idea into each paragraph, readership will soar.

5. Poor font choice

This one is trickier as there are a zillion fonts available these days.

I generally suggest a very readable serif font such a "Georgia" or a sans-serif font such as "Open Sans."

But be careful about mixing fonts. You don't want your website to look like a ransom note.

It's common to use a bold serif or sans-serif font for headings, and then the opposite for body content.

This is where a designer can come in handy and help give a unified, professional look to your web pages.

6. Failure to use bolding

This is my secret weapon to increase readability. You don't see this enough online.

If your text is all black/gray text with no variation, there is no focal point to draw the eye.

Here's what happens:

A reader comes to your page and sees nothing but monochromatic text. Nothing attracts the eye.

The subconscious mind says, "Where's the good stuff? Do I have to wade through all of that text to find it? Shoot, that's too hard, let me go someplace else!"

But if you bold first sentences (sometimes initial clauses), the eye is attracted and there's an immediate payoff.

The reader is focused and understands what you're content is about in an instant and is encouraged to keep reading.

If you have lots of bolding throughout your text, then the reader can quickly scan for meaning. And even if they don't read your whole page, they'll get the general gist.

One mistake to avoid with bolding: You should almost never bold words or sentences in the middle of a paragraph. That just makes it harder to read.

If you want to add emphasis in the middle of a paragraph, use italics instead.

7. Not using sub-heads

Another great way to increase readability is to break up pages with sub-heads.

This is simply text in a larger font, often colored and/or bold text, as I've done in this article.

Subheads serve to organize the most important sections of your content.

Again, all of this increases readability which is what you want when a visitor comes to your website, right?

Cheers, Robert

P.S. To check the type of font and font size on any web page you can get a free Google Extension called WhatFont.

Action Plan Marketing helps self-employed people attract more clients through action-oriented marketing strategies that get you in front of prospective clients. Get our free report on how you can attract more of your ideal clients at this link: http://actionplan.club/free-stuff.

Article Source: https://EzineArticles.com/expert/Robert_Middleton/374949
Article Source: http://EzineArticles.com/10119933

Nine Ways to Make Your Business Visible

My Fourth Law of Attracting Clients states that you must be visible.

Imagine that you woke up one morning and discovered you were completely invisible. And nobody could hear you either. If you sent an email, nobody would even see it.

Not such a great circumstance if you wanted to attract clients to your business!

But as absurd as this situation might seem, it's pretty close to reality for many independent professionals. They are rarely seen or noticed by their prospective clients.

If your business is not growing and you need to attract more clients, the very first thing you need to do is gain more visibility.

In my business, my efforts to become visible followed this progression: networking - speaking - keep-in-touch marketing - publishing.

I joined my local Chamber of Commerce, professional groups, and networking clubs and I started to meet a lot of new people, many prospective clients.

Then I contacted organizations and started to give talks on marketing for professionals. I met even more people and added them to my mailing list.

I then mailed a newsletter every other month to those on this list, and I sent postcard mailings inviting people to various introductory marketing events.

In 1997, I transitioned to an email list that reached 50,000 people at its peak. These people received this eZine once a week and I also promoted various

products and services to those on the list. Twenty years later the eZine still goes out weekly.

Finally, I published my InfoGuru Marketing Manual that developed more credibility and led to more clients and participants in my marketing groups.

I may be a lot of things, but one is not being invisible!

The hard truth you have to face is that very few people wake up in the morning with your name on their lips. You cannot remain relatively invisible and expect your business to grow magically.

You need to remedy this with a "Visibility Plan." Here are nine ways to do it:

1. Start slow, with patience. You can't get in front of 50,000 people overnight. Get clear on who your ideal clients are and where you can connect with them.

2. Focus on as many in-person meetings as possible through professional organizations. Really get to know people and their needs.

3. Reach out to make connections with those you've met who could be possible clients or refer you to clients. Real connections are more powerful than virtual connections.

4. With permission, add people to your e-list and send some valuable information at least monthly. This kind of keep-in-touch marketing is essential to stay visible.

5. Set up your website to get opt-ins in return for a report or article. Make it a practice to give away lots of value and demonstrate your expertise.

6. Establish a presence on social media such as Facebook and Linked In. But don't make this your primary visibility method, as it can be hard to stand out in this crowded arena.

7. Submit articles to online publications that your ideal clients visit and read. This is a great way to build credibility to a very targeted audience.

8. Seek out opportunities to give presentations - everything from speaking at professional groups to giving a TED talk. Nothing is more powerful than highlighting your expertise on stage.

9. Publish a book or e-book that establishes your expertise. A book is a powerful door-opener that provides a platform for the services and programs you offer.

I've done all of these things to one degree or another and I've also helped my clients do them as well, with great success.

These are all opportunities to communicate the value of your business and build credibility and trust over the long haul.

Remember, nobody is going to do business with someone who is invisible!

Cheers, Robert

Action Plan Marketing helps self-employed people attract more clients through action-oriented marketing strategies that get you in front of prospective clients. Get our free report on how you can attract more of your ideal clients at this link: http://actionplan.club/free-stuff.

Article Source: https://EzineArticles.com/expert/Robert_Middleton/374949
Article Source: http://EzineArticles.com/10128675

4 Reasons Why Digital Marketing Is Important for Small Businesses

83% of SMBs (small businesses) believe digital marketing (DM) is crucial for their businesses. Can you beat that? A simple "No". The modern world is increasingly driven by digital media. We are constantly hooked to the Internet for something or the other. Such a digitally-influenced space makes a digital presence more than compulsory for every business to reach the customers. Boosting sales figures is the prime goal for SMEs taking to DM today. Added to it, SMEs are also counting on online marketing for enhancing brand awareness, lead conversion, and improvement of website traffic.

The post below shares 4 significant benefits of digital marketing for small businesses.

Customers are online

80% of potential consumers take to online media for information. When we come across a new business or company, the immediate reflex is to search for digital marketing in the web world. Gone are the days when we used to visit a store physically or call it up to know about it. Thus, it's extremely crucial for a small business to have a strong presence online and digital marketing is the tool for it. Put simply, if your potential customer can't find you online, she will immediately go to your competitor.

To connect to the modern "smart" world

Mobile phones are no longer used for mere calling or texting. In fact, smartphones are one of the most important tools to browse the web world today. 91% American adults are in constant touch with their smartphones. When it comes to searching for a product or service, they will naturally prefer to make queries from their smartphone only. If your business is not present online, just imagine the huge chunk of potential leads you are going to lose!

More economical

Capital crisis is a major problem for most of the small businesses. And this is where digital marketing comes as a savior. Online marketing is any day cheaper compared to traditional marketing. In fact, some of the channels are even free of cost. For example, it costs you nothing to make your business page on social media and stay connected to your customers online.

Digital marketing also helps you to save money. There are many online marketing tools that are available for free like free website builder, free email marketing management tools and so on.

Better ROI

On one hand, DM helps you to reach your customers while keeping the costs low. On another hand, it helps you to save money for your business. The end result is better ROI for your business over time.

When are you going digital? If you need to learn digital marketing, probably can start with digital marketing course first.

Article Source: https://EzineArticles.com/expert/Calvyn_Lee/704543
Article Source: http://EzineArticles.com/10036043

EXTREMELY targeted video traffic in under 24 hours?

How would you like to be able to generate extremely targeted video traffic in under
24 hours?

What if you didn’t have to pay a DIME for that traffic?

What if you DIDN’T even have to make a video to start getting this targeted traffic?

AND what if you can redirect this traffic IMMEDIATELY to ANY offer you’d like to
start generating sales right away?

You’d probably think it’s too good to be true and I’m losing my mind, right?

Well, a couple of genius marketers have figured out EXACTLY how to do that AND
have automated the ENTIRE process..

They’ve developed a powerful web-app that allows you to find EXPIRED domains that are
STILL posted on popular YouTube videos that are getting TONS of traffic and views!

And the best part is…

Once you have these domains, you can literally redirect the traffic ANYWHERE
you want..

OR use those domains to send MASSIVE authority and link juice to ANY niche
site or video that you want to rank.

Can you imagine that?

Securing an expired domain that’s STILL posted under a video that’s getting
hundreds of even THOUSANDS of views EVERY SINGLE WEEK?

This new web-app finds these kind of domains and delivers them to you on
a silver platter!

– ZERO video creation required
– ZERO website creation required

1. Just let the software find these broken domains
2. snatch them up for 10 bucks
3. redirect that traffic ANYWHERE you’d like

Check out the demo video here

the web-app is called MyTrafficJacker and it allows you to:

– leverage the MASSIVE authority of Wikipedia and YouTube for FAST traffic and rankings
– find expired domains on YouTube
– find expired domains on Wikipedia
– buy these domains for under 10 bucks with ONE-CLICK of your mouse
– set reminders for domains that are about to expire so you can be first in line to pick them up
– and much much more…

This is a FIRST TIME anyone has been able to TRULY leverage the authority of WikiPedia
to get massive traffic AND authority for ANY website or video.

Make sure you watch the demo video here

P.S. Some of you may be thinking:

“Won’t this strategy get saturated quicklyand all the domains will get snatched up?”

GREAT question.

However, think about that for a second..

Both Wikipedia AND YT have B.ILLIONS of B.ILLIONS of existing pages as it is.

Even searching through ALL those pages would take multiple LIFETIMES..

PLUS domains expire EVERY SINGLE DAY!

So if you REALLY think we’d be able to even make a SMALL dent in the amount of
expired domains that are posted on these two giant sites, then you should probably
just ignore this post lol

If not, check out the demo video now.

Quit Dreaming About Your Dreams

Hmm, so a couple of years ago when I lived in the Atlanta metro area, I worked with children, adolescents and families that had children with a mental health diagnosis of some degree. The majority of the time I would meet and interact with them in the community, meaning, I would visit the kids at school or in their homes when their parents were present. I remember one particular young man that I had the pleasure of working with. And I remember one conversation that we had that is a very common conversation that I have with a lot of adults presently and they do not have a mental health diagnosis to my knowledge.


The young man and I were talking about some of the dreams that he had for his future; he told me that one of his goals or dreams were to become a professional basketball player and another dream was to be a professional dancer. Sounds like some pretty typical things a young man in high school would have right?

Well, here is the thing; these were truly heartfelt dreams and he was very serious about reaching and achieving his dreams. Our conversation quickly turned south when I asked him some reasonable questions. I asked him how many hours he spends playing basketball? "Not much" he said, okay. Then I asked him how much time does he spend working on his Free Throws? "I don't" he said, okay. Well, are you on the school's basketball team? "No, why would I do that" he said with a very puzzled expression on his face. Ookay!

He doesn't take dancing lessons or even watch YouTube to learn the latest dance moves; he told me that he just dances around the house all day. Now I know that I took some time to set up what I want to address but, I am sure that you can see where I might be headed.

Quit Dreaming about Your Dreams: It's Just a Fantasy

There are so many people that are having the same types of dreams and expectations that my young client had with me some years ago. For the record; his thought processes were not a result of his diagnosis. Many of my clients were given a diagnosis so the school system could remove them from the classroom because of some behavior issues or unfortunately, the guardian was attempting to get disability money from the government. Sad but true- but, that is a different blog post. Now, let's get back to you. The issue is not the dreams that he had and it is not necessarily your drams either. We all tend to have what would appear to be some pretty solid dreams and we are sincere in our desire to accomplish or reach our dreams.

But, just as my young client had dreams that he wanted to reach, he never spent any meaningful amount of time in the preparation of reaching the dreams that meant so much to him. There wasn't anything (no driving force) put in front of his desire to reach his dreams even though he wanted them so bad. No time playing basketball, no time practicing fundamentals, and no time developing the skills that he needed within a structured framework (school team).

Hate to burst some bubbles but, having a dream and making little to no effort or movement towards reaching those dreams besides just dreaming about them, well, it is just a fantasy. But, there is good news!

Quit Dreaming about Your Dreams: I Call it Sweat Equity

We tend to think that just the mere fact that we have a dream is all that it takes (this is all said in my excited fairytale voice). And as we continue to think about our little dream it will sense that we are dreaming about it. And as we dream about what it will look like when our dream comes true; it will begin to grow big and strong and one day, one day when we're not looking, it will "Blam!" appear and we'll dance holding hands and swing around in circles. Just you and your full grown dream spinning in circles in a field of lovely flowers and... nope!

There are some very practical things that we can do to ensure that we cultivate those gifts and talents that lay dormant inside of us. There are things that are required to take place in order for our dreams to become a reality. Take my client for example; if he had been spending hours on the basketball court honing his skills, perfecting whatever part of his game that was effective enough to give him an advantage over his peers and spent time practicing his free throws and jumpers. It would have afforded him an opportunity to make the school's basketball team and start the extremely difficult journey to the NBA. Sweat equity; plain and simple.

I'm not sure if any of you thought about this but, in my comical, slightly off-center and most of the time completely out in left field mind thought; most people don't read books about people who were born, grew up and went to school then to college. After college they got married, had a job and then died of old age. That is not a good read in my mind and I have already described what my mind looks like to you.

Quit Dreaming about Your Dreams: Is Your Life the Greatest Story Never Told?

When I ran my nonprofit for adjudicated youth, middle and high school students; I would often ask that question. I have made videos and written articles on that subject line. And I know that it's not my original thought or question but, the question still remains. Many of us will sit or live in quiet desperation and frustration because there are so many things inside of you that is fighting to get out and come to life but, we have no idea as to how do we get it out of us.

We are constantly searching to find out how we can be better versions of ourselves, we have become victims of life and all that it brings to the point that some of us have abandoned our dreams and settle for cheap knock offs! Working jobs that we hate and with coworkers that remind us constantly why we had the audacity to dream in the first place. We have fallen in line and we get on and off of the treadmill like hamsters. We try to fill those voids with fake imitations of what we are told is "The Good Life" but, in the back of our minds we know better.

So, is your life the greatest story never told? Are you the person that has the book that we've been waiting for, are the person that has the cure to the disease that is ravishing millions of people, are you the person that's referred to as "the modern Shakespeare"? What do you have inside of you that we so desperately need, what are you withholding from the world? I remember reading somewhere that says the richest place in the earth isn't the oil fields of the Middle East or the diamond mines of Africa. The richest place in the world is the local cemetery because it is full of people who died with all of the books, songs, inventions, medical breakthroughs, etc, who took those things with them to the grave!

So, is your life the greatest story never told? What are you doing to make your dreams come true? I believe that it is very difficult to make changes in our lives if we don't change the way that we think first. I mean, look at where you are now; what has changed about you since you started reading this awesome blog post?

Let's start with just formulating some sort of game plan on how and what we need to do in reaching our dreams. We can research Google for information, we can look into any education needed if applicable, and we can seek out a mentor to help us out along the way. We have to take serious inventory of who we are and who we want to be. As a Life Coach, I am constantly suggesting to my clients to identify what that really means to them. I am of the belief that we should be working towards becoming our authentic self-who we were created to be. The hardest part of your life becoming one of the greatest story lived out is; developing the ability to quiet all of the noise and chatter around you and focus!

Focus on the task at hand and ignore every voice that tells you that you will never make it. You have to become a human Salmon. You will have to train yourself to go against the flow, go upstream against the flow of "this is how everyone does it" and stay focused! If everyone could do it then it wouldn't appear so strange to other people who will never understand "why would you want to do that?" Are you strong enough to do that, are you willing to live a life that someone would want to read about? These are some things to think about as you hopefully begin your journey towards reaching your dreams. Quit dreaming about your dreams and begin to live a life that is the greatest story lived out.

Disappointment, discouragement and distractions can cause us to become stuck in life as we lose sight of our dreams and goals. For more information, please visit http://goo.gl/f3a7uz

Restoring Lives, Renewing Dreams, Imagine the Possibilities!

Article Source: http://EzineArticles.com/expert/David_Alan_White/1491121
Article Source: http://EzineArticles.com/10098519

Using Social Media Creatively to Tell Your Story

When it comes to marketing for your business, telling your story (even if it is one of many) is critical to your success in business. You must always have a story to tell and not only is how you tell the story important but where you tell your story is often just as important when it comes to achieving the desired results.


Why your story is so important 

You may not be sure why telling your story is such a necessity when it comes to writing content and marketing that content for your business. Well, your story is absolutely critical to your brand's and your business' success because it is how you are able to connect with the other person as two human beings and it is also how you demonstrate who you are and the values that you hold dear.

When it comes to sharing your story, your chosen social media channels are a wonderful vehicle to do just that and to do it extremely successfully. Here is how you go about accomplishing that.

Tell your story on Facebook: 

Your Facebook fans enjoy a good story very much. If your story is well written and compelling, your fans will have no problem reading your posts all the way to the end. That all depends on how you present the information. With Facebook, you have the opportunity to tell a really beautiful story and you can tell that story as elaborately or as succinctly as you wish. It just depends on your writing style and on your target audience members. If you feel that you have a lot to share with your fans, you may want to choose to write a longer post. Just remember to keep it compelling and engaging. If you do that, other people will want to read your story and they will want to keep on reading other stories that you share in the future.

Tell your story with images: 

In many cases, a picture is worth a thousand words. Using images to tell your story is a wonderfully creative way to grab the attention of your target audience members. If you have experienced an event that you would like to share with other people online, images will probably work extremely well. You can post the photo album and it can be shared in its entirety subsequently many times and in many places. That will also make it easy for other people to share your story with other people whom they know (if they feel that your story is worth sharing). Your album should encompass the whole experience, including other people who attended who you fee had some significance, as well as any other photos (or other images) that were also worth sharing in your opinion.

Tell your story with a video: 

Videos can be an extremely effective way to tell your story. Just as is the case with the written word, a video can be shorter or it can be longer. Don't be afraid to tell your story at length, if you feel that what you have to say will be of interest to other people. Of course, if you don't have a lot to say, there is no point in just dragging out your video just to take up minutes. Make sure that the amount of time that you take to tell your story is the most appropriate amount of time for what you have to say.

Tell your story using storyboards:

Another way to share your story is with a combination of words and images. It can be a very effective way to tell your story because it will appeal to many different people. Some people react more positively to the written word and others react more positively to images because they are visual people. The storyboard luckily satisfies both types of people.
Tell your story with a combination of original and curated content: You can take some concepts from curated content and combine those with your own story and experiences. It is a creative and effective way to tell your story and other people will be able to relate to what you are saying.

Conclusion 

Telling your story is essential for your brand and for your business and using your chosen social media channels to tell your story is an intelligent, effective way to do just that. It helps you to establish a solid connection with your readers. The reality is that each and every time that you post content, you are sharing a story with your intended target audience. You are involved with social media on a regular basis for your business anyway so you may as well take full advantage of all that it has to offer you.

Michael Cohn is the founder and Chief Technology Officer (CTO) of CompuKol Communications. He has over 25 years of experience in IT and web technologies. Mr. Cohn spent a significant amount of time at a major telecommunications company, where his main focus was on initiating and leading synergy efforts across all business units by dramatically improving efficiency, online collaboration, and the company's Intranet capabilities, which accelerated gains in business productivity. He also reduced company travel and travel costs by introducing and implementing various collaboration technologies.

His expertise includes business analysis; project management; management of global cross-matrix teams; systems engineering and analysis, architecture, prototyping and integration; technology evaluation and assessment; systems development; performance evaluation; and management of off-shore development.

Mr. Cohn earned a Master's degree in project management from George Washington University in Washington, DC; and a Master's degree in computer science and a Bachelor of Science degree in electrical engineering from Fairleigh Dickinson University in Teaneck, NJ.

Mr. Cohn is a member of the Institute of Electrical and Electronics Engineers (IEEE).

Article Source: http://EzineArticles.com/expert/Michael_Cohn/404898
Article Source: http://EzineArticles.com/10000358

Which Is Better for Building Your Small Business: Pinterest or Instagram?

Discover which platform your ideal users prefer and how to you know if it's right for growing your business


Visual aggregator platforms for social media marketing really boil down to the two majors: Facebook-owned Instagram and Pinterest.

Both have their own way of presenting images and allowing users to compile images they like but they also have limitations that may push your ideal users towards the other option.

Growing your business with Instagram is a great idea but don't count Pinterest out.

The main appeal of Instagram is the images are supposed to be unique and even candid. Overly corporate posts seldom do well, and users don't want to see traditional advertising methods employed.

Pinterest allows users to curate images from anywhere online and on the platform.

The images are often very polished and professional. Traditional advertising methods are also seen a lot more on this platform such as how-tos and DIY posts.

Demographics will play a big role in your decision. Is your product or service more appropriate to women?

If so then Pinterest is for you. The most recent stats show within Pinterest user demographics that women make up over 70% of Pinterest users.

Pinterest also draws in a slightly older, domestic demographic.

What about services that are better promoted through a discussion? Are you a speaker who wants to show off a recent speaking engagement and create a dialogue around your expertise?

These make you an ideal candidate for using Instagram to promote your small business.

Remember this audience is a fair split between men and women and Western vs. International users. They like to see photos and videos of what you do or sell in action and they like to engage the poster if possible through the comments section.

The best business Instagram accounts show off your core brand identity.


Are you hoping to sell items through a post that links back to the page on your site with that product or service?

Instagram only allows one place a user can click through from. With IG you get one link in your profile bio. Whereas with Pinterest, you can link from the actual post like a traditional ad.

The big difference is how you intend to start your customer experience.

If they start with you at a brand level and you intend to use the entire account to create the first step in your conversion, Instagram is great. For anything where the user starts at the actual post level, Pinterest is going to be better for you.

It's something you can plan for if you haven't already.

Look at your ideal client as you defined them and evaluate the demographic information in your analytics. If you deal locally or even nationally to women and you're selling a product, then Pinterest is obviously the best option.

If your online marketing is about building a brand around your expertise and location isn't as important nor gender then you would be better served by Instagram.

If you can't nail down which would serve you better you can always try both!


Having the capacity to create content suitable to both platforms and manage both profiles is great.

If you do elect to use both a good rule of thumb is: Pinterest for images of what you're offering and Instagram for images of you creating those images.

If you make a Top 10 list with a polished image you can use that on Instagram as well but get lots of video and images of you creating the image that goes with that list and post those to Instagram!

Once you see better traction on one you can then focus your efforts on it.

Pinterest is a fantastic tool for many businesses but if your business is your brand and you're building your online reputation, Instagram is going to be a better option.

Vary your content but remember when users do follow you, they do so for a reason so don't stray from your core brand identity.


Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

If you are new to Social Media and online marketing or find it overwhelming and confusing, my monthly group coaching program, AMPLIFY! Business Academy http://amplifybusinessacademy.com/ is a perfect way for you to incrementally learn the best strategies and tactics to help you grow your business online.

Article Source: http://EzineArticles.com/expert/Susan_Friesen/260293
Article Source: http://EzineArticles.com/10008200

How To Set Yourself Free Using The Digital Economy

The digital economy is booming, and there's never been a better time to learn how to shift your income from trading time for money, to automating sales online to generate an income.

Many people simply aren't aware that this opportunity exists. Then there's the question of "how is this done?", and of course "can I do this?"

Some of the main resistances to change are mental in nature and overcoming scepticism is one of the main difficulties many face when presented with this idea.


It's far easier to shut down the possibility, than to have to make changes in your lifestyle and belief system in order to make it happen. But all belief systems and habits aside, how does anyone make a living on the internet, and over what timescale are we talking about?

A business model known as affiliate marketing lets anyone promote someone's product and earn a commission from it. You don't need to own a product yourself, talk to any customers or even handle any products. That's all done for you. All affiliates do is send website traffic to products and services they recommend.

Imagine you recommend a nice restaurant to a friend. Well, affiliate marketing is the same thing, only if your friend visits the restaurant and buys a meal, you'll receive a commission. The concept itself is fairly simple, it's the 'how' which is a little more tricky.

Putting that aside for a moment, just imagine how many people are on the internet looking for a particular product or service. There are millions! Just a small slice of those purchases is enough to get you out of a difficult working environment and working for yourself, from your laptop, from anywhere.

What's great about affiliate marketing is that you can compound your efforts over time. You can get adverts or content 'working for you' running 24 hours a day, 7 days a week. What's even better is the power of scalability. Once you've found a strategy which works, you can scale up to a global audience. With digital products, postage and storage isn't an issue. And you can earn up to 40% commission on digital products.

Let's back up a little and look again at the title of this article "How to set yourself free in the digital economy". What is freedom semantics aside, for many, it's the ability to create income without a boss, job or employer. It's the ability to earn money without feeling miserable or trapped.

Being free can mean many things. For the purposes of this article, it means being financially free and freedom to choose who you spend time with and how you spend your time. That's real freedom for many. It's often the opposite of working in a job you don't enjoy for the sake of financial gain, or, worse still, just to keep your head above the water.

But what does it take to build a life of freedom? Can you do it too? Not everyone can achieve this kind of freedom. The reason for most is a crippling belief system which keeps them chained to a 9 to 5 job, in a situation which doesn't serve them, because it meets some other needs. Security, ambition, status, duty or simply meeting your immediate needs are some reasons people don't venture out of what they believe is possible.

Of course an internet business can be built alongside a normal job too. That's one of it's most appealing benefits for many. But it's often someone's beliefs which stops them from even attempting to change their situation and circumstances.

So, an internet business is a means to set yourself free using the digital economy. By setting up small 'trickles' of income, by promoting and selling affiliate products, anyone can, over time, build an income which is completely independent of their time. Most people are trapped in the equation of trading their time for money. Affiliate marketing is a means to escape this trap and 'leverage' the internet to make sales, even while you sleep.

This doesn't happen overnight of course. It's a business like any other. However, an internet business can offer the ability to use automation and digital products to earn commissions. This has a two-fold benefit. Automation means your business can run without you. Digital products can be sold globally without needing postage or handling. Owners of affiliate products can afford therefore to pay affiliates more for the selling of these products.

Put all that together and you've got a huge robotic income machine - potentially. Once it's up and running, you simply need to 'tweak' it and scale it up. There's a lot involved in this process too. It's not easy and most people don't have a strong enough reason to make it happen.

But if your life is not working for you, you feel trapped or unfulfilled, an internet business can allow dramatic changes to happen in your life. Providing you work hard on your business, an on yourself.

Tim Halloran is a stuntman, martial artist and online entrepreneur. To learn how to build your own online business see his site here: tim-halloran.com

Article Source: http://EzineArticles.com/expert/Tim_Halloran/488644
Article Source: http://EzineArticles.com/10009043

List Building - What's It All About?

List Building - What's It All About?


List building is an integral part of any online business. Just as how brick and mortar businesses keep record of their previous customers, the online entrepreneur has to collect the information of his visitors so that he can contact them again later on.

Therefore, huge focus must be placed on learning how to build a powerful mailing list so that you can continuously provide value to your prospects or customers at the same time monetize from them.

What is a list, exactly? Basically, it’s short for email marketing list or email autoresponder list. These emails are the contact information of visitors who come to your site who are looking for specific information on your niche topic.

In order to build a list, you will need to have an email autoresponder set up. The two most common autoresponders in the market are Aweber and GetResponse.

It is compulsory for anyone who wishes to start an online business to get an autoresponder account. This will be used to manage your subscribers and mass email your list with offers and information of interest.

Fortunately, these autoresponders come in different packages for big and small entrepreneurs, so choose your desired package wisely.

Once you have an autoresponder account set up, you’ll have to set up a business system for collecting leads or subscribers.

Want to build your list but struggle with the technical stuff? Then get everything installed and done for you... https://andreniemand.com/supersystem

Three Mistakes Entrepreneurs Make At The Outset

Many entrepreneurs make three crucial mistakes at the outset. They do not pay sufficient attention to customers' preferences; they ignore their competition because their product thrill them, and third, they neglect to follow their business strategy. Indeed, some have no strategy. Typically, they make these three errors because they succumb to the pressure to make a quick return on borrowed funds.



In the January 2014 issue of Harvard Business Review (HBR) Roger Martin identifies rules to prevent common mistakes when developing a strategy. He states in this article, The Big Lie of Strategic Planning, that the first rule is "keep the strategy statement simple." Instead of a long, often vague document, the company or entrepreneur's strategy should summarize the chosen target customers and the value proposition in one page.

Crafting the strategy needs time and thought, so the owner must be patient and learn to filter the many unsolicited voices telling her how she can make money quickly. I cannot state enough how crucial it is to develop a simple strategy for the startup. This simple strategy will be the guide to carrying out the owner's mission or purpose for doing business.

Harvard professor and author Michael Porter, says strategy must be unique. He goes on to mention that strategy:

• by consensus is bad strategy
• is not compromise; it's clarity
• is about choices
• needs a set of uniqueness to help to differentiate you from the competition
• Porter then adds that less than 25% of companies have a clear strategy.

Strategy doesn't have to be embedded in many pages, it can and should be plain and simple.

In his 1985 book, Innovation and Entrepreneurship, the late management guru Peter Drucker (1909-2005) said entrepreneurs create something new, something different and have unique characteristics. He said McDonald's exemplified entrepreneurship; "they didn't invent anything any decent American restaurant hadn't produced hamburgers for years." Drucker continued, McDonald's asked:


What is value to the customer?" Then they standardized the product, designed processes, and tools, drastically upgraded yields, and created a new market and a new customer.
Drucker said McDonald's carried out entrepreneurship. Whether the entrepreneur is an existing large institution, or an individual starting her business single-handedly, the same entrepreneurship's principles apply. "The rules are pretty much the same, the things that work and those that don't are pretty much the same, and so are the kinds of innovation and where to look for them."

The start-up owner often does not spend enough time finding out the value to the customer of her product or service. Neither does she spend adequate time developing and testing her strategy. Instead, she focuses on making a fast buck. That's why it's crucial the owner does the following:

• Spends time understanding who are the customers
• Identifies needs and wants, real and perceived, and target markets
• Decides how to fulfill those needs consistently and at a high standard
• Be patient and focus on the long-term. Research shows that family owned businesses are more successful than non family owned businesses because the former take a long view when making decisions.

Other things owners are doing wrong include:

• Listening to too many people with divergent views about the business
• Trying to "save" money by not getting needed resources to produce consistently high-quality goods and services
• Not taking enough time to raise adequate funds in the "proper" form. Often, they take loans from family and friends without stating clearly risks involved and repayment terms.
• Starting a business is risky but rewarding, and needs patience and courage. However, heeding the above advice will increase the probability of success significantly.

Michel A. Bell is an author of six books, speaker, founder and president of Managing God's Money, adjunct professor of business administration at Briercrest College and Seminary, and former senior business executive. For information on living a debt free lifestyle, visit https://managinggodsmoney.com

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