The 4 Rules That Developers Follow for a Great Website

In the present times, websites have become the face of most business around the globe. The reason being the digital world that people have started living in. On an average, 98% of adults owning a smart phone spends a considerable amount of time online and whenever there is a need to search for a business type or probably any information, the smartphone or the computer comes to the rescue.

Taking advantage of such a situation, businesses are known to create websites that represents them in the digital platform while ensuring that all possible information is conveyed to the visitors and accordingly can the sales be retrieved.

When it comes to creating a website, there is the need for a good development team who would come up with a complete package right from creating trendy designs to making it a user-friendly website. While bringing along more traffic and increased sales is the motto behind a good website, here is what the developers are known to follow that gives great results.

Analyzing the trends

Website developers are not just updated on the technical aspect of creating a website but also the market trends that makes any website a success. They are known to follow leading websites and how things function. They analyse the reasons behind such a success and how they can imply the same for creating websites for their clients. They know what would be right when it comes to putting inputs for the website and that is when they come up with the perfect plan.

They customize the website

While they follow modern trends in website making, they wouldn't imply the exact methods in the websites they create. It is something that is against the rules. By taking inspiration from them and customizing it according to your needs, website developers would ensure that you have a website that is made solely to suit your company and its products and services. This would give a sense of uniqueness while personalizing things the way you intend to portray your business to the audience.

They follow the needs of viewers

This is where artificial intelligence plays an active role where data science is known to help developers acquire information based on user data as well as the type of browsing that the masses undertake. This helps in know what the viewers look out for and that is what helps in coming up with the right type of website. Following old trends is no more the 'in' things to stay out of the league. Everyone follows modern trends and that is what all developers do.

Simple coding procedures

Complex coding is something that not everyone would understand. There is the need to make online browsing really simple as the masses lack patience. They do not have the time to browse through multiple pages and layers of a website and unless they find the exact thing that they are looking for, they would move on to the next relevant website. This would create trouble for the website traffic and thus isn't a good idea to follow.

While these are the things that website developers pay attention to, you are to select someone who has the right expertise to help you with a great website.

The author Nina Unger has had close association with a web development company in Bangalore and writes this article to help people know of what professionals for Magento development in Bangalore follow.

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8 SEO Facts That All Digital Marketers Should Know

Search Engine Optimization is a very crucial part of digital marketing. Here are some Search Engine Facts which a digital marketer must know. These SEO Facts 2018 can really help them to plan for different marketing strategy.

1. Most of the users click on top 5 search results:- According to the latest researches, 75% of the users click on the first 5 search results shown by the search engine. To be more precise, 32% users click on the topmost result compared to 18% users going for the second result. This stat very clearly shows that the higher your website will rank, the more visits it will get.

2. Users don't usually scroll past page 1:- Only a mere 20% of the users are persistent enough to scroll to page 2 of search results. So if your website is on page 2 then you must work on your digital marketing and SEO strategies.

3. Mobile Friendly Keywords are the need of the hour:- Around 50% of users start their searches on a mobile device. When people use their phone for a search, they tend to use different keywords. Also, when it comes to looking for local business, 88%of the searches are initiated on a mobile device.

4. Mobile SEO and Local Business:- As we mentioned before, users tend to search for local business on their smartphones. The number of smartphone users is increasing year after year, hence, it is very important to plan your keywords according to the rise in mobile searches.

5. Websites with more pages are likely to attract more traffic:- The number of pages on a website plays a direct role in determining the amounts of traffic it generates. It simply reflects the importance of relevant keywords.

6. Around half of the search queries are 4 words or longer:- It is a clear fact that short keywords will help you to show up higher in the search results. But at the same time, it is very difficult to ranks those keywords as short keywords are very competitive. So, instead of going for short competitive keywords, you should just use longer ones effectively.

7. Organic Search still trumps over Social Media Traffic:- Although social media traffic is increasing day by day, organic searches are still the way to go. Organic searches account for 41% of the total search which is 3 times the social media traffic. Hence, moving completely to social media platforms to generate traffic is not wise.

8. Quality Content:- Google adores rich and definite substance which gives per users esteem and answers questions. Whenever you're attempting to get a site on the first page of Google, ensure you incorporate a lot of substance.

Brands Martini is the leading Seo Company In Delhi providing all types digital marketing services like brand management, lead generation, social media campaigns, ppc marketing, Facebook advertising for a great digital presence & better roi.

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Importance of Responsive Web Design in 2018

A website with responsive web design is a site that is able to adjust to the screen it is being utilized on, regardless of what device it is. The website consequently reformats to give the user a superior experience that is appropriate to their device and can give your site various advantages & in addition be in accordance with Google recommendations.

Increase in mobile usage

Over the last five years, mobile browsing has increased very rapidly, and more recently, with the launch of 4G, it's become almost as speedy as desktop browsing. Over that, the price of data plans has routinely dropped over the last few years, which means an ever-increasing number of individuals can comfortably spend hours tooling around and browsing on their phone, with no financial repercussions.

It is important that to have a responsive web design which works better on a smartphone or other mobile device screens, due to a large number of people who could be using your website through a smartphone or tablet.

Benefits of responsive web design

With a responsive site, all content and pages are adaptable to all screen resolutions and devices. Whether you're seeing a site on your cell phone or a laptop, it will be bound together and easy to navigate despite the varying screen sizes. Providing an ideal experience for the client no matter how you look at it, responsive web design means your user can read and navigate the web page with least resizing and scrolling.

Responsive web design can enhance user experience which will convert into a positive impression of brand and business. If the client can access site easily on all platforms, will probably come back to the same site for more business in the future and it more than likely means a higher conversion rate for the website. In reality, as we know it where so much traffic comes from mobile devices, it's essential that you're accommodating this factor through your website.

Responsive website design is now also important as a ranking factor. Websites that are responsive will generally load faster which is probably going to support the website ranking and decrease the bounce rate. Responsive web design can also make social sharing easier, helps to grow a bigger audience for the brand.

SEO campaigns and website support are also a much smoother process with a mobile-friendly website. Responsive web design implies you just have 1 website to take care of; it's also quicker and more affordable than making a stand-alone mobile application in addition to your desktop website.

Responsive Web Design is Especially Crucial for E-Commerce Sites

Do you know what one of the most serious issues for online stores is? Abandoned shopping carts. People getting bored or getting cold feet midway through the registration procedure, and essentially taking off. Billions of potential sales disappearing.

You must inquire as to ask why individuals are abandoning their purchases, and past the conspicuous doubts component, you have the way that a considerable measure of online stores still has long and challenging registration forms, an issue aggravated by poor responsiveness

The less demanding you make for customers to make buys on your site, the more deals you will appreciate. By incorporating responsive design, you're gaining an edge on the competition, and giving your customers an uncontrollably smoother experience.

SEO and Digital Marketing

It's long been confirmed that mobile speed and responsive web design is an effective ranking factor used by search engines to decide as websites rank, so ensuring that mobile-friendly design is a priority that improves your website performance in more ways than one.

Another shelter is that mobiles are hugely more social media friendly, with clients considerably more liable to exchange over to a websites social media links on mobile than on laptop or PC. And we as a whole know how significant social media marketing can be to any business.

About Montek Learning Solutions

Montek Learning Solutions is also offering Web Designing Course and Graphic Design Courses in Pune which covers extensive points required to become a specialist. Read more: http://monteklearningsolutions.com/web-and-graphics-design-training

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Taking Control of Your Online Reputation 1 - What Is Reputation Management?

Online reputation is all about perception. What do people think of you? How do they view your business? Are they sharing positive experiences or negative ones?

If you can find out what your customers think BEFORE they decide to post online you can limit bad reviews and ratings and increase your percentage of good reviews.

We all have a good idea of what the word reputation means: what people think of us, how they view our business, what people are saying about us.

Here is a definition from the Merriam-Website dictionary:

1a: overall quality or character as seen or judged by people in general

1b: recognition by other people of some characteristic or ability

Jane has the reputation of being clever

2: a place in public esteem or regard: good name

Joe is trying to protect his reputation

To manage one's online reputation means to be aware of and control the things people are saying about you online.


It's always been important to know what people think of your business. Do patients or customers like you? Do they think you're doing a good job? Is there some employee who is rude who's turning people away?

It used to take surveys and extensive market research programs to find out what people thought about your business. Consumer research groups would gather consumers together and chat about products or businesses. This was one way of obtaining more data.

And if one customer was unhappy that usually affected on that one person and perhaps several of their closest friends. But... no more.

However, in the past, word never spread as quickly nor remained as fixed as it does now. And, instead of checking with a couple of friends to get a review or rating, people check online.

Yelp, Amazon, and the various other industry specific sites such as Vitals, TripAdvisor and Restaurant.com are some of the "go-to" places for those seeking advice on what products to buy or services to use.

Unfortunately, the majority of people are inspired to write reviews when they're upset. For every negative rating placed online, there are dozens of happy customers who feel that getting a quality product or great service should be just the norm - so why say anything.

Most reputation management companies think only in terms of how to get more reviews.

While this is important, what you really need to do as a professional or business owner is to CONTROL YOUR REPUTATION.

This is real Reputation Management.

For more information about this subject, give us a call at (323) 254-9976. We'll be happy to explain what we do and how getting and keeping your online reputation under control can help your business thrive.

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10 Tips to Optimize the On Page SEO

Here are our top 10 tips to optimize the on page SEO of your Website

1. Create high-quality content

What is important in optimizing and improving the on-page SEO of the blog is to produce the best possible content. Quality content that interests your audience. Content that solves the nagging problems of your audience while offering them what they are in search of.

2. Optimize titles

The headline may be the initial thing your readers see therefore it must seduce them. It's also the section that is first Google takes into account to rank a typical page. To enhance the on page SEO of your website, you need creative titles but in addition optimized and also the main keyword has to arise in the titles.

Use the 70 characters Google displays in search results and make use of the main keyword. The greater at the beginning of the title the greater.

3. Optimize URLs

Although some CMS like WordPress or Blogger create URLS automatically, if you want to enhance the SEO that is on-page of website, always personalize them. The URL of one's blog post has got to be short but abundant with content and relevant. Eliminate empty spaces by using hyphens between words.

4. Create links that are internal

Each time you write an article that is new the blog, create links in content that result in other articles on your blog as long as they truly are related, needless to say. Why?

1. You give Google ways to navigate your website and may rank it better because the links assist to transfer authority from 1 page to some other and reinforce the thematic relevance.

2. You give your readers valuable information as you enrich your content with other useful information. Have a look at point 6 and you'll see what we're talking about.

5. Connect to external pages

Linking external websites offers great value to your visitor as it gives them more info by what you're talking about, of course, you really need to link to pages related to your content within the anchor text.

6. Optimize your images

Optimise the weight and size of the images before uploading them to the article.

Add the "alt" tag to any or all images, using the main keyword.

Fill out the "Title" label descriptively and making use of the keyword that is main.

Add a description towards the image.

Use an image compressing plugin like Smushit for WordPress.

7. Publish regularly

Google likes websites that are updated often. So create an editorial calendar and follow it. You don't need to post every day but do it more often than once a month. And stay regular. On the same day and at the same time if you decide to publish once a week, always do it. Your readers will appreciate it.

8. Optimize content

The body of this article is where you need to work the hardest as it's exactly what your visitors will read. We now have said it before but we repeat: the content is offering great value to your audience and get of great quality. Focus on solving problems for the readers and provide them what they are looking for.

Having said that, to boost the on-page SEO of your website, your primary keyword needs to can be found in your body but additionally variant words associated with the keyword that is main other related keywords and synonyms. Why?

Because Google doesn't rank a page using only a keyword that is single it analyses most of the content (on-page SEO ) and external factors (off page SEO) to see in the event that content is applicable.

9. Optimize meta descriptions

The description that is meta of page or blog is exactly what appears when you look at the search engine results underneath the title and URL.

Aside from being among the factors that Google uses to rank a web site, it's one of the best methods to invite visitors to click on your own article and not another.

The meta description should be seductive and suggestive for a person to click on your post.

10. Optimize the loading speed

Another very factor that is important enhance the on-page SEO of one's website is the loading time. The reduced it is, the better, because Google likes pages that load fast. You'll want to ensure that it stays under 0.5 seconds. The person who clicked on your link might get bored and click the back button in addition, if it takes ages to load. You can check your page speed utilizing the page speed insights tool.

You think there are other approaches to improve the on-page SEO of your blog? Is it possible to inform us your secrets? Leave comment below and discuss everything you do in order to optimize your site.

Ragini Gautam,

SEO Specialist in Trifid Research,

More Updates visit:- http://www.marketquery.co.in

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