An often overlooked traffic source...Press Releases

Most people are continually trying to figure out the latest and greatest traffic strategies...

...but what works for one person is not always going to work for everyone.

You need to not only figure out what works for you, but also what has continued to work over time.

One such traffic strategy (that has stood the test of time) is press release marketing.

You can use press releases in powerful and effective ways to connect with your target audience and create buzz about your upcoming offers, products, or launches.

Press releases are also quite cost-effective and easy to produce, as well as very easy to distribute.

As a matter of fact, the distribution can be automated by hiring press release distribution and circulation outlets and using them to tweak and submit your press releases to all major blogs, content syndication sites, and media outlets.

Imagine that! Your ideal client reads about your services, then comes to you ready to buy!

You can submit your press releases through both paid and free distribution channels.

Therefore, whatever your budget and time constraints, press releases can be extremely vital in positioning your business to get mass exposure.

So if you need a tried, true, and tested traffic strategy, give press releases a try.

How to Generate Traffic Through Press Releases

Any wise webmaster will learn how to generate traffic using press releases. The reason is press releases are among the best ways to increase your website traffic. Regardless if they never gain the interest of reporters, they can still be beneficial to your site.

Regrettably, most webmasters never use them . They feel nothing is newsworthy about their site or they don't know how to write a press release.

Press releases are easy to write.


You can think of something newsworthy if you try and write a terrific press release with these tips.

Headlines are vital.

They are what makes or breaks a press release.

If the headline doesn't attract attention, no one will read further no matter how wonderful the remainder of the press release is. If you have no ideas , make  a trip down to your local library or newsstand and take a look at the headlines.

Make certain the opening paragraph is interesting by referring to important events without mentioning the product.

Keep the body short and simple with a brief description of your product.

It is an advantage if you include quotes or testimonials from satisfied customers who bought your product or used your service.

Conclude the press release by summarizing benefits again and what services your website offers.

Remember you do not want to come across as an advertisement. 

Though the concept is to promote your website, the copy should read like it was written by an unbiased third party. Put yourself in the place of a reporter who gives the who, what, when,and why behind the business.

Avoid product hype and just give facts.

Next, you will need a press release service.

Many of them are free over the internet like PRWeb.com. It is about the same as submitting article to an article directory.

Now you know how to generate traffic through press releases.