Best Google Website Tools in 2018

Google Analytics

In this digital age, the importance of data to a business/website should never be underestimated. In fact, without proper tracking of website traffic, a business is literally lost, especially when it comes to how to optimize the website and make full use of it.

Whether your website is run in the form of a personal blog, news portal, business or corporate page, ecommerce store, Google Analytics is considered an essential tool for every website. The more you use this highly powerful Google tool, the bigger advantage you have.

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. You can create goals and conversion tracking to get the most of your analytics information and use it to improve your website's content, user experience and optimization for better online sales.

Out of so many features in Google Analytics, I think the ability to identify the Source / Medium to your website is one of the best website tools. Based on the data shown, you can find out if your marketing efforts have been paid off or not. This can provide a solid reference for your next decision making in enhancing your website performance.

Google Data Studio

Trust me, for beginners, you might be overwhelmed by all the amount of data shown in Google Analytics. To be frank, sometimes you just need a simple report with chart, graph or pie to summarize the performance of your website.

Here is a free tool from Google called Google Data Studio, which gives you everything you need to turn your analytics data into informative, easy-to-understand reports through data visualization.

Analytics has always been a challenge for digital marketing, however, Google Data Studio allows you to create customizable data visualization and report. Besides, you can even share with your clients - a huge plus especially if you are working in a big group.

Quick tip: You can check out Google Data Studio Gallery to duplicate their samples and modify to your website use. After that you will be able to change and edit the metric according to your needs. Quite amazing, right?

Google Search Console

Previously known as Google Webmaster Tools, now rebranded to Google Search Console, this free web service is designed for webmasters. It allows you to check the indexing status and optimize the visibility of your websites.

This free tool is a MUST for Search Engine Optimization (SEO). The power to track your site's search performance is the most precious data to understand what the audiences want for your site.

Once the website is tracked by Google, you'll be able to view your organic search results right alongside the performance statistics for the organic search queries. This information helps you better understand how paid text ads and organic search results work together. If you analyse deeply enough, you will find many opportunities like identify relevant search queries that have low organic traffic volume and target these keywords in Google AdWords. This will increase your overall traffic, tailored to the objective of your website.

Google My Business

Are you operating a brick and mortar business? If you are, this free tools from Google is one of the most local SEO strategies to strengthen your website. Google My Business is a powerful tool for businesses and organizations to manage their online presence across Google, like Google Search and Google Maps.

As smartphone penetration in Malaysia approaching 100% by 2018, the majority of Malaysians are using smartphones for navigation, searching for instant answers or browsing social media platforms. Your business and brand need to be found online with the correct information.

Make sure all the listed information is correct, up-to-date and reflect your business. Remember, those info will appear when people search for your office or physical store via Waze or Google Map. We often see some of the business hasn't updated their address, phone number and business hours to the latest. Wish to gain my traffic to your website?

You should try the new the features from Google My Business called "Posts". The published content will display your image and short description with call-to-action link to your intended URL. For example, blog post "Should I hide or even remove client inquiry on my Facebook?" will appear at the bottom of our business info.

Google Keyword Planner

Building a website without keyword research is exhausting and time wasting in long-term. In order to reach the right customers with the right keywords, you should use Google Keyword Planner to discover relevant keywords. Inserting those keywords into your website will ensure your content remains relevant.

*To access Keyword Planner, you need to sign in to your Google AdWords account at http://adwords.google.com/KeywordPlanner. Create the account is free of charge and fast.

Yes, it's completely free, you can find new keyword ideas that are relevant to your product, service and target customers. Keyword planner will show you the search volume data in historical statistics which is one of the most important key factors for your website.

Furthermore, the data from keywords ideas is a useful tool for SEO to your website. Analyse the information and turn it to your next content marketing strategy. Based on the search terms data, you should have plenty of ideas what should can be inserted to your text to make it more relevant to your audience.

Google Tag Manager

This free tool helps you update tags and code snippets on your website and mobile app quickly and easily. You can insert JavaScript and HTML tags used for tracking and analytics on websites in Tag Manager without touching the back end of the website.

Many websites do not deploy tracking function or have unreliable data collection because of messy codes injection. To solve this, we highly recommend using Google Tag Manager to consolidate and manage all your tracking codes or scripts.

The best example of using this tool is to use Facebook Ads. While more and more businesses are spending on Facebook Ads, most of them do not install Facebook Pixel into their website for conversion tracking, optimization and remarketing purposes.

Facebook Ads is already integrated with Google Tag Manager for smooth and easy installation. All you need to do just click and follow the instructions given without any need for complicated coding.

Test My Site from Think With Google

In order to rank well in mobile Google Search, your website should have fast loading speed and a mobile-optimized website. Use the Test My Site tool from Think with Google to check your website score on mobile performance. After a few minutes, you will receive recommendations on improving website performance across all devices.

Nobody wants to wait for slow websites or browse non-mobile friendly websites. The suggested time is 3 seconds from Google, which means if your site doesn't load completely within 3 seconds, most people will most probably go elsewhere.

Just insert your email address and you will obtain the detailed analysis about your website. The content of the report is simple, but provides valuable insight into how Google ranks your website speed.

The report will become a crucial reference to your webmaster or web developer to further optimize the website. If you need even more in depth report about how Google renders and indexes your website, you should use the PageSpeed Insight tool.

Google PageSpeed Insight

If you have web developers or web designers that really want to understand the factors to increase your website speed, give PageSpeed Insights Tool a try and check your score on your website's speed and optimization.

The latest version now shows the data from your First Contentful Point (FCP), the measurement when a user sees a visual response from the page. DOM Content Loaded (DCL), as well as the measurement when HTML document has been loaded and parsed.

PageSpeed Insights is handy in providing insight on how Google indexes your website differently for desktop and mobile versions.

Here are some website speed optimization tips from PageSpeed:

Avoid landing page redirects
Eliminate render-blocking JavaScript and CSS in above-the-fold contents
Enable compression
Leverage browser caching
Minify CSS
Minify HTML
MInify JavaScript
Optimize images
Prioritize visible content
Reduce server response time
Google Trend

Wish to see the latest trends and data from Google? You can search anything via Google Trends and even narrow down to specific country or category. This tool is useful to identify latest trends or viral news in your location.

Ideally, once you identified a trend, you can craft new blog posts, new promotions or ideas that reflect the said trend.

Don't forget that you also can view the interest traffic of search terms using Google Trends.

With this, you can spot the best time to launch specific campaign. This is helpful for seasonal campaign or annual promotion because you can discover the best timing for your ad hoc digital marketing campaigns.

Google Alert

If you want to be aware of a particular topic and all the related information that bubbles up in the news, you can have them all automatically delivered to you with Google Alert and get notified every time when your keywords or phrases have new updates.

Google Alert is good for simple keyword monitoring, with updated on every mention of those keywords being sent to your email inbox for almost real time notification. Of course, you can choose the frequency at which you'll receive them - once per day, once per week or even get them as they just happen.

A useful tip when creating the Google Alert is to avoid using generic keywords but create alerts that are more unique to your website. The more precise the keywords, the more relevant are your alerts. For that, you should utilize the search filters wherever possible, such as languages, region or sources.

Summary

So, that's it, above are the 10 must-have free Google tools to improve the performance of your website. Make full use of all tools from analysis, research or monitoring to achieve the objective of your site.

What are your favourite tools from Google? Do you know any other Google tools that we should cover? Let us know in the comments below!

Original post if from https://www.exabytes.digital/blog/10-must-free-google-tools-websites-2018. Feel free to contact me anytime. Hope you learn something new from my list to improve your website.

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4 Tips to Help You Rank First in Google

Ranking first in Google will allow you to get a substantial amount of organic traffic and can be the difference between a successful site and an unsuccessful one. Whether you are running a blog or an e-commerce site you should strive for that first Google spot. However this is easier said than done and with the number of updates that the search engine has been rolling out over the years, it has become increasingly difficult to reach this first place. So how do you achieve that in 2018? In this article, we will be sharing 4 tips that will allow you to rank first in Google.

Content

Quality content is a must. Gone are the days where you could escape with some spun content and rank high in Google. The search engine has become increasingly good at detecting poor quality content and will reward only those that are authoritative and well-written.

Make sure that the content is useful and add value to your audience. Very often authors just write articles and include all kind of filler contents in order to reach a certain number of words. This is not really useful for the audience and might be penalized by Google.

So, if you want to reach the first spot in Google pay attention to your content and make sure that they are of the highest quality and add value to your audience.

On-site optimization

It is important that your site adheres to good SEO practice when it comes to on-site optimization. For instance, you need to have your primary keywords and secondary keywords scattered around your site. Do not overdo it though as Google will penalize you for too many keywords.

Always make sure that your articles are written for a human audience and only place the keywords naturally in there.

Backlinks

Links are a fundamental part of any ranking strategy. It is important that you have a number of links pointing to your site if you want to rank first in Google. At the same time, you need to make sure that these links are coming from authority sites.

Getting links from link farms should be avoided at all cost. Make sure that the links come from sites that have real traffic and that they are not selling links.

Google knows how to discover Private Blog Networks nowadays and getting links from this kind of network can be quite risky.

Keywords

It is important that you choose your keywords well before starting to write your articles. There are various tools that will allow you to choose the best keyword. Make sure that you go for something that you can rank easily and that is not too competitive. Make a thorough analysis of your competitor's keywords to ensure that you can compete against them.

Ranking first in Google has become quite tough nowadays. You will need to work a lot and also be patient if you want your site to rank first in Google.

There are plenty of other tips that can help you rank first on Google. Check out our site for more information.

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How to Get More Traffic Today

Web analytics software should tell you where people are clicking from to get to you. Are there ads you should do more of? Website traffic is essential no matter what your online goals are. For this reason it is very important to learn the best, and highest-yield tactics for getting traffic.

Webmasters would in days of old pile keywords at the top of their web page and some even tried to mask them at the bottom. Search engines have since gotten clever and they can spot keyword spamming a mile off. However professional Webmasters get unlimited, targeted search engine traffic free of charge by playing by the rules and implementing white hat and ethical traffic tactics!

Social marketing is the current new wave added to most webmasters traffic tactics arsenal and is a fantastic resource if it is done properly.Posting in Guestbooks on lenses is a privilege if you abuse that privilege (by posting self-promotional links, spamming the guestbook, being rude, or posting otherwise irrelevant or offensive stuff), then the lensmasters have the ability to flag your actions. Post good quality articles at sites that are related to your blog content or to the sites that simply need someone to post articles to them. Try searching them in Google then Post a free classified ad on Flugpo about your blog.By Giving a teaser from your post as the headline to your classified ad you should see a result based obviously on quality of post.If you are lucky enough to have produced some great content that people love then the page will get voted up and up and up and could eventually send you hundreds of thousands of visitors.

Link to those posts from your blog that's right, link to them! Links are one thing, but straight links are a dime a dozen, they're just not worth what they used to be. Sure, you can get some page rank but when it comes down to it, the power of return visitors is invaluable.

Start with the problem, add actions to resolve the problem, and conclude with results. Finally you need a biography box to seal the article. Start a blog for your business and update it on a regular basis as a business blog is an excellent tool to toot your own horn, let the world know about your new products, and tell your target customers why they should do business with you, rather than your competitor.Start article marketing today, and your results will grow quickly over time. Imagine what you could do if you combined this approach with some other traffic generating techniques? Also pay careful consideration to what your content is about as Traffic matters a lot on what content you are selecting to write on.

Google (like the other search engines) favour content that is new (therefore deemed more relevant) so if you update the website infrequently then you can expect to see fluctuations in your Google traffic. Writing new content on a regular basis ensures that they index your website on a regular basis (Seopher.com has new posts indexed within hours of posting). Google XML Sitemaps this plugin automatically generates and updates a sitemaps.org compliant sitemap for your blog. Search engines like Google, Yahoo and Ask.com use that sitemap format to aid their spidering robots' efforts to index sites more completely.Search engines absolutely LOVE keyword rich domains and will usually index them far faster. Google also says the best way to ensure that pages in your site are indexed is to build links to them.

Choosing a keyword rich domain name will also improve your chances of ranking higher in search engine listing thus increasing the number of visitors to your site.Search engines actually pay closer attention to what is included on a home page than what might be included elsewhere on a website.An important point to understand is that Searchers are looking for information they don't want to be sold to. Search engines want searchers to have a good experience when they search and that means finding good information easily.

Submit sites about feeds only as Submitting your site to directories does not only give you more hits, it also increases your link popularity.Ultimately the number of web pages linking to your site is considered an important factor by many search engines to achieve a high ranking.

Article submission is generally free, though software is available to speed up the process but can be expensive. Whilst there is free software available, the range of directories the free submission services submit to is very small, and does not generally cover the best sites.However I can assure you that Article writing is no where near as hard as it seems, it is a skill that you can learn, and once you learn the basics just keep writing and you will get better.

Sending traffic to other sites is fun to do especially when someone usually only gets 20 visitors on the average day, and a casual mention might send them hundreds or thousands. Everybody's always asking me how to get more traffic to their site. Send out an all-points bulletin to your affiliates recognize their efforts in a big way and you will find that more of your affiliates will start to come up with great ideas of their own.



Targeted traffic helps you achieve your goal and that goal could be anything selling a product or a service, generating ad revenue or encouraging people to subscribe to your newsletter or RSS feeds.So my advice to you in closing is if you look after your traffic then your traffic will look after you.If you do as i suggest then you will be well on your way to Starting your Internet empire and the final leg of your journey to total financial freedom.

To Your Success As Always

Douglas Stuart

Author: Douglas Stuart of: [http://douglas-stuart.com]

Douglas Stuart is an active internet marketeer.

Who provides "Practical Advice" and "instruction"

On Internet and Affiliate Marketing.

Find out how "You" can "Quickly" expand your horizons

And achieve real "Success" on the Internet

At [http://www.douglas-stuart.com]

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10 Tips to Optimize the On Page SEO

Here are our top 10 tips to optimize the on page SEO of your Website

1. Create high-quality content

What is important in optimizing and improving the on-page SEO of the blog is to produce the best possible content. Quality content that interests your audience. Content that solves the nagging problems of your audience while offering them what they are in search of.

2. Optimize titles

The headline may be the initial thing your readers see therefore it must seduce them. It's also the section that is first Google takes into account to rank a typical page. To enhance the on page SEO of your website, you need creative titles but in addition optimized and also the main keyword has to arise in the titles.

Use the 70 characters Google displays in search results and make use of the main keyword. The greater at the beginning of the title the greater.

3. Optimize URLs

Although some CMS like WordPress or Blogger create URLS automatically, if you want to enhance the SEO that is on-page of website, always personalize them. The URL of one's blog post has got to be short but abundant with content and relevant. Eliminate empty spaces by using hyphens between words.

4. Create links that are internal

Each time you write an article that is new the blog, create links in content that result in other articles on your blog as long as they truly are related, needless to say. Why?

1. You give Google ways to navigate your website and may rank it better because the links assist to transfer authority from 1 page to some other and reinforce the thematic relevance.

2. You give your readers valuable information as you enrich your content with other useful information. Have a look at point 6 and you'll see what we're talking about.

5. Connect to external pages

Linking external websites offers great value to your visitor as it gives them more info by what you're talking about, of course, you really need to link to pages related to your content within the anchor text.

6. Optimize your images

Optimise the weight and size of the images before uploading them to the article.

Add the "alt" tag to any or all images, using the main keyword.

Fill out the "Title" label descriptively and making use of the keyword that is main.

Add a description towards the image.

Use an image compressing plugin like Smushit for WordPress.

7. Publish regularly

Google likes websites that are updated often. So create an editorial calendar and follow it. You don't need to post every day but do it more often than once a month. And stay regular. On the same day and at the same time if you decide to publish once a week, always do it. Your readers will appreciate it.

8. Optimize content

The body of this article is where you need to work the hardest as it's exactly what your visitors will read. We now have said it before but we repeat: the content is offering great value to your audience and get of great quality. Focus on solving problems for the readers and provide them what they are looking for.

Having said that, to boost the on-page SEO of your website, your primary keyword needs to can be found in your body but additionally variant words associated with the keyword that is main other related keywords and synonyms. Why?

Because Google doesn't rank a page using only a keyword that is single it analyses most of the content (on-page SEO ) and external factors (off page SEO) to see in the event that content is applicable.

9. Optimize meta descriptions

The description that is meta of page or blog is exactly what appears when you look at the search engine results underneath the title and URL.

Aside from being among the factors that Google uses to rank a web site, it's one of the best methods to invite visitors to click on your own article and not another.

The meta description should be seductive and suggestive for a person to click on your post.

10. Optimize the loading speed

Another very factor that is important enhance the on-page SEO of one's website is the loading time. The reduced it is, the better, because Google likes pages that load fast. You'll want to ensure that it stays under 0.5 seconds. The person who clicked on your link might get bored and click the back button in addition, if it takes ages to load. You can check your page speed utilizing the page speed insights tool.

You think there are other approaches to improve the on-page SEO of your blog? Is it possible to inform us your secrets? Leave comment below and discuss everything you do in order to optimize your site.

Ragini Gautam,

SEO Specialist in Trifid Research,

More Updates visit:- http://www.marketquery.co.in

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