5 SEO Ranking Factors

Your search engine ranking is affected by hundreds of different things, but relevancy is the most important.

Being more relevant to a search means your page will rank higher, it seems obvious that it doesn't help. Instead you should focus on the top 5 search ranking factors.

1. Article title/keywords

2. Word count

3. Internal links

4. Reading length

5. Bounce rate

There are two categories of SEO ranking factors: user behaviour and article content.

It's easy to focus on the second and often people ignore the first, dismissing it as being out of control.

Writing engaging content will keep readers sticking around longer, boosting your search rank. But that takes practice and data on your readers. Instead, focus on the article content. By using the top 5 ranking factors you can start to make the Google algorithm work for you.

1 Using keywords and titles to rank higher on Google

Think of keywords as what you'd type into Google, though remember they won't be one word, but phrases.

Once you have found your topic, research how people search for that in Google. Use these phrases in your title, making sure it's grammatical and interesting. You'll see this strategy in post titles around the web.

2. How long should your blog posts be?

Longer is better. A 2,000-word article will rank higher than a 500-word article. But the doesn't mean you should bloat out your post with fluff.

A basic structure that will help add length to your post without being fluffy is:

1. Fulfil the promise of the article right at the beginning

2. Explain what led you to the answer

3. Expand on the answer; give details

4. Justify your answer

5. Answer any follow up questions people might have

Not only will this make your article longer, it will be better and more informative.

3. Use internal links

Link between different posts on your blog. If you touch on something you've previously written about link your readers to that page.

Identify your favourite or best posts. Link to them constantly. This tells Google to pay attention to these more.

4. Reading duration is important

The previous ranking factors were under your control. Not so for this one.

If people stay on your post longer it says to Google this is a good answer to their search.

When you post an article, monitor the traffic and see if the reading duration makes sense for the post length. Edit it if it doesn't.

5. Bounce rates

Bounce rate measures how many people left your site without going to a new page on it. If reading length shows how interesting one post is, bounce rate measures it for your site.

High bounce rates might be down to posts not delivering on their promise or no other relevant posts on your site.

Fix the keywords and title if you've got a high bounce rate because of the first. For the second, see what related topics are being searched for and write a post. Like with reading length, measure bounce rate and tinker.

6. Loading speed

How fast your site loads is an important search rank factor. Use this tool to measure loading speed and identify issues to fix.

How long does it take?

Getting to the first page of Google doesn't happen overnight. You'll have to be consistent and patient but follow these steps and within six months and dozens of posts you should be flying high.

How to get more traffic and turn that traffic into money: https://fromclicktosale.com/blog

Article Source: https://EzineArticles.com/expert/James_R._Pierce/1235372
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The Importance of Knowing and Following All YouTube Rules

As it was formerly pointed out, if you are preparing on submitting videos to YouTube and sharing them with other web users, you are more likely to discover a bigger number of guidelines to follow. YouTube motivates you to utilise care when making your videos, as you never ever truly understand who will be seeing them. Not just do you have to stress about online predators seeing your YouTube videos, however you likewise have to fret about law enforcement doing the exact same thing.

In connection with your YouTube video material, you likewise require to make sure that your video material is in fact yours. In current times, there have actually been numerous circumstances where YouTube made it on the news for having a big number of copyright products on their site. You will desire to make sure that videos you publish online were really made by you.

If you are, you will require signing up for a complimentary YouTube subscription account. In a matter of minutes, you can be on your method to ranking or evaluating the YouTube videos you enjoy or even submitting your own videos!

In a matter of minutes, you can be on your method to ranking or evaluating the YouTube videos you enjoy or even publishing your own videos! YouTube is a lot of enjoyable, whether you are just interested in seeing videos or if you desire to publish your own, YouTube, like all other online sites, have a number of limitations and guidelines. Must you forget your YouTube login info; you must be able to follow YouTube's guidelines to obtain your YouTube indication in name, as well as your password.

Another guideline that lots of video watchers have to follow issues leaving remarks on YouTube video pages or getting involved in the YouTube online forums. In connection with your YouTube video material, you likewise require to make sure that your video material is really yours.

If you are just interested in enjoying YouTube videos, not always submitting your own, you will discover that there are fewer guidelines and constraints for you. Need to you forget your YouTube login info, you ought to be able to follow YouTube's guidelines to obtain your YouTube indication in name, as well as your password.

The above discussed guidelines are simply a few of the lots of that you might be anticipated to follow when utilising YouTube. If you sent a video that went versus YouTube's standards, your video might be gotten rid of.

Another guideline is that numerous YouTube video watchers have to follow issues leaving remarks on YouTube video pages or taking part in the YouTube online forums. Whenever you leave remarks for a YouTube video submitter, you are encouraged to utilize your finest judgment.

YouTube is a lot of enjoyable, whether you are just interested in seeing videos or if you desire to publish your own, YouTube, like all other online sites, have a number of limitations and guidelines. It is not just essential that you understand those guidelines, however that you follow them, as there are a variety of repercussions for not.

Simply a few of the guidelines imposed on YouTube are detailed listed below.

1. You should only have one email address linked with your account.
2. You should certainly not post duplicate content.
3. You should always make your videos applicable to its title & keywords.
4. You should not ever purchase views.
5. You should certainly not ever use software to add ratings, comments, or friends automatically.
6. You should not use irrelevant keywords
7. With YouTube's new insight feature, they are following the attention people are giving to each video. YouTube can understand this and then easily assume that your title is very relevant to the information on the video if people are watching your entire video.

8. The Google search ranking rules of providing good, decent and, accurate content that generate public attention are exactly the same rules that You Tube is using as well so bear that in mind when choosing the title.

So these are all some common stipulations you should keep in mind before publishing any video in YouTube.

Article Source: http://EzineArticles.com/expert/Kiran_S/2560118
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Skyrocketing Website Traffic the Quickest Way

All business goals are geared towards attracting the customers into their trade. That is probably the ultimate target of every entrepreneur. Business requires websites, the influx of visitors into one's site as gauged by Analytics demands unique strategies to boost site traffic. More website visitors mean more customers, more sales and therefore more revenue! Increase in traffic requires a more aggressive approach though your campaign should be more organic in nature.

• Building your brand by coming out with a well-designed, efficiently developed, highly optimized website; 
• Second is to get social by engaging your customers through social media marketing which of course should be consistent. Daily postings are necessary of course but it should contain catchy and relevant insights while actively participating in the community; 
• Third is to include a blog in your business website where your team can publish high-quality, compelling and original topics. It is where you can speak your mind about significant topics related to the nature of your trade, a way to invite visitors who are in the same niche; 
• Fourth is to focus on your On-Page and Off-Page SEO by optimizing your business site and its content so it can easily crawl on Search Engines such as Google, Bing, Yahoo and the like; 
• Fifth and final is to ensure that your website is responsive and fast. This is precisely a must in the development of websites as most customers now use mobile devices to access the web.

Websites should be accessible and viewable in varied devices even on the smallest smartphones. Your webpage should load fast as well or you probably will push your prospective customer onto some other sites. That is why website developers should guarantee that your website is technically optimized and made highly responsive to load better and faster.This will definitely attract more customers as your website is found on the first page of a search engine results page (SERP).

Engaging your customers to explore on your webpages means entrusting the task only to the best website designers and developers.We cannot risk our resources on fly by night agencies which does not possess the expertise of the real developers who have spent years in the creation of e-commerce sites, blogs, travel sites and the like. Choosing the authorities in the field of web design and development entails checking on their credibility and reliability. Hence it is a must to seek for the assistance of premium web developers who will work hard for your business marketing but will offer only the most affordable business site because your resources are not finite so return of investment should be assured.

Increase in traffic requires a more aggressive approach. Every business campaign should be more organic in nature. We need to employ the assistance of premium web developers and genuine marketing specialists who will work hard for your business goals. They should offer only the most affordable business site because your resources are not finite so return of investment should be guaranteed for trade security.

Article Source: http://EzineArticles.com/expert/Paul_Castle_Jackson/2506195
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How to Choose the Right Traffic Source

If you knew that articles were where you were going to be able to get all of your traction... Or guest blogging was where you were going to get all your traction... Or Google+, or Facebook was where you were going to get all of your traction... Then you could take what I just shared with you and you could say, "Okay, I'll just go out and I will become an expert at that one source of traffic."

However, there's a preliminary stage that has to happen. You've got to figure out which one of these is going to work better for you. In the process of figuring out which one is better for you, you might try multiple sources of traffic.

You'll notice I talked about this second, not first. That's because I wanted you to hear what I just said about specialization first, before I talked about trying out the different traffic sources. Because, if you're not careful you'll come away from what I'm getting ready to say, and say "Okay, well they said go out and try 10 different traffic sources."

Then they don't hear the part where I say "for a limited time period."

They try 10 different traffic sources, 10 years later they're still wallowing in 10 different traffic sources, and they've never become an expert. So they're not generating very much traffic.

What I recommend that you do is: choose any, some, or all of these traffic sources that you wish. And you set up a tracking page for every one of these.

For example, if you write an article that goes to EzineArticles, you send them to a unique squeeze page, that has a unique webform code on it, so you know exactly how many subscribers are being generated every single month from those articles.

You know exactly how many subscribers are generated every month from guest blogging.

You know exactly how many subscribers are generated from LinkedIn, from Facebook, from your affiliate program, from anywhere else.

Then you'll combine that with a time sheet. Call it a traffic time sheet. Every time you sit down to work on traffic, you log into your traffic time sheet. You can do this in an Excel spreadsheet. You can do this with pencil and paper.

Here's how to use it:

If you work on articles for 15 minutes you write down "Articles - 15 minutes."

Let's say, for example, that it's April, so you have an April spreadsheet. And it says, "Articles - 15 minutes. LinkedIn - 30 minutes." Then you spend another 20 minutes in Articles, so you need to update Articles to 35 minutes.

At the end of the month you'll be able to see at a glance that you spent 200 minutes on articles. You spent 100 minutes on guest blogging. You spent 75 minutes in LinkedIn. You spent 95 minutes in Facebook. So on, and so on.

Next you're going to look at how many subscribers you generated from each one of those traffic sources. Do the math! For example:

You spent 75 minutes on Facebook and you got 4 subscribers. That's 1 subscriber every 18.5 minutes or so. For articles you get 10 subscribers for 200 minutes of work, that's 1 subscriber per 20 minutes of work. And at the end of the month, you'll be able to say "Okay, from one traffic source I get a subscriber for every 10 minutes of work. From one traffic source I get a subscriber from 20 minutes of work. From another traffic source it takes me 30 minutes of work."

What does this mean?

It means if you're going to continue to do the work in the future, you probably want to get subscribers that are coming in from sources that don't take you as long to get. Or, what it means is, if you hire somebody to do your work for you, you know what to have them do to be the most cost-effective. Let's say you hire somebody for 10 hours a week to do work for you. If you're going to pay them for 10 hours of work a week, you want them on the traffic source that will allow them to generate the most number of subscribers for you as fast as possible.

The only way you will know is with your spreadsheet.

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Article Source: http://EzineArticles.com/expert/Sean_Mize/28298
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Building a Web Site for Your Home Based Business

It is possible to make money online, running your business from home. But to be able to do this, you have to have a web site. Most people starting up a home based business will try and build their own, that's fine if you know what you are doing but can reflect very badly if you don't. Home based business web sites, need to be professional looking but not overly flashy!

Some work-from-home opportunities include a web site when you sign up but if starting up a business, consider either one of two options.

1) Pay someone to build your web site for you. Look around you, web sites can be purchased at low cost these days.

2) Use a Free template or paid for template. Web designers work from home too and are happy to work for low fees to get their own online/home-based business off the ground.

Make sure your web site is consistent.

Your customers will want to see a consistent web layout. Most users will make an impression of your site in seconds. The difference between a good looking site and a bad looking site is a potential lost sale.

If you run an e-commerce business from home, don't try and build the shopping cart yourself. Use a third party product like PayPal, particularly good for selling a few products and well respected. Payment processors like PayPal take care of your Data Protection requirements and leave you to get on with promoting your internet business.

Third party software

With a small investment, you can purchase a complete shopping cart or if you are on a tight budget, you could use an open source e-commerce product. Either way if your home based business sells a lot of products, why try and re-invent the wheel!

Paid host or free host?

Don't make me laugh! A years internet hosting with your own domain name costs less that taking someone out for dinner. If you don't make this one investment, then why bother starting a business at home? Owning a domain adds professionalism to your business. How many www. mysite.myinternetserviceprovidername.com web sites have you seen, that are successful online businesses?

How much does it all cost?

Hosting your new web site and fitting it out with e-commerce might cost you less than a $100 per year. This depends how many products you sell and how much of the work you are prepared to do your self. But be realistic know your limitations and know when to ask for help!

Good luck working from home.

Visit our site for more valuable information on Online Business Success

https://easysave.us/.

Article Source: http://EzineArticles.com/expert/Silas_Tingem/2551207
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Learning the Art of Digital Marketing From Your Competitors

An all-encompassing content marketing strategy, white hat organic SEO practices, consistent link building efforts and solid social media marketing, well, this sure makes for a killer digital marketing strategy.

But hey, too much of it all, and you're only doing what the rest of the world is doing. Today, let's try and look through the things a little differently.

Let's deal with a few questions first.

Do you remember when exactly was the last time you ran a competitive analysis? Don't mind me asking it, but have you ever done it at all? If your answer is a big, naive no, then perhaps you don't have any idea how your digital marketing strategy stands compared to your competitors.

Let me tell you a secret, peeping over your competitors can be an unexpectedly wonderful can massively help you find your own shortcomings and in the process, help you get better at the game. I'm sure you've heard this saying countless times before - keep your friends close, and your enemies, even closer. And in the realm of online marketing, this is one quote you need to live by.

See, every business that exists on this planet has at least a competitor who's aiming for the bigger portion of the pie. So doesn't it make sense to know how your competitors are sailing more smoothly than you when both of you are dealing in the same products or services. If you look at it closely, it's quite a creative way to get a better understanding of your target audience. Once you're familiar with the tactics, you can formulate some really killer strategies.

So here are some of the things your business competitors can teach you about digital marketing.

Target audience and traffic: I'm sure that you think that you have a fair idea of who your customers are and where they come from. But a simple analysis can determine whether any of your competitors is attracting more traffic than you or not. It they actually are, it would be a wise idea to go for the strategies they're going for.

Content that matters: It's a misconception that anything that's original, it sells. Within an industry, there is only a limited type of content that gets shared. It could be anything - blog posts or weekly quizzes and surveys or Q&As. Perhaps your competitors know it better than you do.

You also get to know what doesn't work: The best way to progress is actually to learn through others' mistakes, don't you think? Your competitors can also go wrong. So it's a good idea to constantly monitor their marketing campaigns and learn what catches the eye and what just doesn't work with the masses.

The key here is to learn from those who are better at this game. And once you've figured out the key players, you make their good moves better and avoid their failures.

And yes, always remember that there's no substitute to originality.


If you're not comfortable managing your digital marketing, it's best to hire an agency. Would love to learn more about it, schedule a call +91-9999-30-3344 with Brands Martini's digital marketing experts today.

Article Source: http://EzineArticles.com/expert/Shabana_Gandhi/2034274
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Best Google Website Tools in 2018

Google Analytics

In this digital age, the importance of data to a business/website should never be underestimated. In fact, without proper tracking of website traffic, a business is literally lost, especially when it comes to how to optimize the website and make full use of it.

Whether your website is run in the form of a personal blog, news portal, business or corporate page, ecommerce store, Google Analytics is considered an essential tool for every website. The more you use this highly powerful Google tool, the bigger advantage you have.

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. You can create goals and conversion tracking to get the most of your analytics information and use it to improve your website's content, user experience and optimization for better online sales.

Out of so many features in Google Analytics, I think the ability to identify the Source / Medium to your website is one of the best website tools. Based on the data shown, you can find out if your marketing efforts have been paid off or not. This can provide a solid reference for your next decision making in enhancing your website performance.

Google Data Studio

Trust me, for beginners, you might be overwhelmed by all the amount of data shown in Google Analytics. To be frank, sometimes you just need a simple report with chart, graph or pie to summarize the performance of your website.

Here is a free tool from Google called Google Data Studio, which gives you everything you need to turn your analytics data into informative, easy-to-understand reports through data visualization.

Analytics has always been a challenge for digital marketing, however, Google Data Studio allows you to create customizable data visualization and report. Besides, you can even share with your clients - a huge plus especially if you are working in a big group.

Quick tip: You can check out Google Data Studio Gallery to duplicate their samples and modify to your website use. After that you will be able to change and edit the metric according to your needs. Quite amazing, right?

Google Search Console

Previously known as Google Webmaster Tools, now rebranded to Google Search Console, this free web service is designed for webmasters. It allows you to check the indexing status and optimize the visibility of your websites.

This free tool is a MUST for Search Engine Optimization (SEO). The power to track your site's search performance is the most precious data to understand what the audiences want for your site.

Once the website is tracked by Google, you'll be able to view your organic search results right alongside the performance statistics for the organic search queries. This information helps you better understand how paid text ads and organic search results work together. If you analyse deeply enough, you will find many opportunities like identify relevant search queries that have low organic traffic volume and target these keywords in Google AdWords. This will increase your overall traffic, tailored to the objective of your website.

Google My Business

Are you operating a brick and mortar business? If you are, this free tools from Google is one of the most local SEO strategies to strengthen your website. Google My Business is a powerful tool for businesses and organizations to manage their online presence across Google, like Google Search and Google Maps.

As smartphone penetration in Malaysia approaching 100% by 2018, the majority of Malaysians are using smartphones for navigation, searching for instant answers or browsing social media platforms. Your business and brand need to be found online with the correct information.

Make sure all the listed information is correct, up-to-date and reflect your business. Remember, those info will appear when people search for your office or physical store via Waze or Google Map. We often see some of the business hasn't updated their address, phone number and business hours to the latest. Wish to gain my traffic to your website?

You should try the new the features from Google My Business called "Posts". The published content will display your image and short description with call-to-action link to your intended URL. For example, blog post "Should I hide or even remove client inquiry on my Facebook?" will appear at the bottom of our business info.

Google Keyword Planner

Building a website without keyword research is exhausting and time wasting in long-term. In order to reach the right customers with the right keywords, you should use Google Keyword Planner to discover relevant keywords. Inserting those keywords into your website will ensure your content remains relevant.

*To access Keyword Planner, you need to sign in to your Google AdWords account at http://adwords.google.com/KeywordPlanner. Create the account is free of charge and fast.

Yes, it's completely free, you can find new keyword ideas that are relevant to your product, service and target customers. Keyword planner will show you the search volume data in historical statistics which is one of the most important key factors for your website.

Furthermore, the data from keywords ideas is a useful tool for SEO to your website. Analyse the information and turn it to your next content marketing strategy. Based on the search terms data, you should have plenty of ideas what should can be inserted to your text to make it more relevant to your audience.

Google Tag Manager

This free tool helps you update tags and code snippets on your website and mobile app quickly and easily. You can insert JavaScript and HTML tags used for tracking and analytics on websites in Tag Manager without touching the back end of the website.

Many websites do not deploy tracking function or have unreliable data collection because of messy codes injection. To solve this, we highly recommend using Google Tag Manager to consolidate and manage all your tracking codes or scripts.

The best example of using this tool is to use Facebook Ads. While more and more businesses are spending on Facebook Ads, most of them do not install Facebook Pixel into their website for conversion tracking, optimization and remarketing purposes.

Facebook Ads is already integrated with Google Tag Manager for smooth and easy installation. All you need to do just click and follow the instructions given without any need for complicated coding.

Test My Site from Think With Google

In order to rank well in mobile Google Search, your website should have fast loading speed and a mobile-optimized website. Use the Test My Site tool from Think with Google to check your website score on mobile performance. After a few minutes, you will receive recommendations on improving website performance across all devices.

Nobody wants to wait for slow websites or browse non-mobile friendly websites. The suggested time is 3 seconds from Google, which means if your site doesn't load completely within 3 seconds, most people will most probably go elsewhere.

Just insert your email address and you will obtain the detailed analysis about your website. The content of the report is simple, but provides valuable insight into how Google ranks your website speed.

The report will become a crucial reference to your webmaster or web developer to further optimize the website. If you need even more in depth report about how Google renders and indexes your website, you should use the PageSpeed Insight tool.

Google PageSpeed Insight

If you have web developers or web designers that really want to understand the factors to increase your website speed, give PageSpeed Insights Tool a try and check your score on your website's speed and optimization.

The latest version now shows the data from your First Contentful Point (FCP), the measurement when a user sees a visual response from the page. DOM Content Loaded (DCL), as well as the measurement when HTML document has been loaded and parsed.

PageSpeed Insights is handy in providing insight on how Google indexes your website differently for desktop and mobile versions.

Here are some website speed optimization tips from PageSpeed:

Avoid landing page redirects
Eliminate render-blocking JavaScript and CSS in above-the-fold contents
Enable compression
Leverage browser caching
Minify CSS
Minify HTML
MInify JavaScript
Optimize images
Prioritize visible content
Reduce server response time
Google Trend

Wish to see the latest trends and data from Google? You can search anything via Google Trends and even narrow down to specific country or category. This tool is useful to identify latest trends or viral news in your location.

Ideally, once you identified a trend, you can craft new blog posts, new promotions or ideas that reflect the said trend.

Don't forget that you also can view the interest traffic of search terms using Google Trends.

With this, you can spot the best time to launch specific campaign. This is helpful for seasonal campaign or annual promotion because you can discover the best timing for your ad hoc digital marketing campaigns.

Google Alert

If you want to be aware of a particular topic and all the related information that bubbles up in the news, you can have them all automatically delivered to you with Google Alert and get notified every time when your keywords or phrases have new updates.

Google Alert is good for simple keyword monitoring, with updated on every mention of those keywords being sent to your email inbox for almost real time notification. Of course, you can choose the frequency at which you'll receive them - once per day, once per week or even get them as they just happen.

A useful tip when creating the Google Alert is to avoid using generic keywords but create alerts that are more unique to your website. The more precise the keywords, the more relevant are your alerts. For that, you should utilize the search filters wherever possible, such as languages, region or sources.

Summary

So, that's it, above are the 10 must-have free Google tools to improve the performance of your website. Make full use of all tools from analysis, research or monitoring to achieve the objective of your site.

What are your favourite tools from Google? Do you know any other Google tools that we should cover? Let us know in the comments below!

Original post if from https://www.exabytes.digital/blog/10-must-free-google-tools-websites-2018. Feel free to contact me anytime. Hope you learn something new from my list to improve your website.

Article Source: http://EzineArticles.com/expert/Martin_Tang/2468331
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Google Tools For Enhancing Digital Marketing in 2018

Pretty much all the major businesses, regardless of industry or status, use Google to fulfill some kind of requirement. Be it Google Drive, Google Docs or ever familiar Gmail, it seems as if everyone depends on at least one of Google's Services to support their daily life work routine. That being said, there are a few hidden gems in Google's Toolbox which at times do not get exposure and consequently remain underutilized.

Although, it is true that Google has innumerable apps, however there are some which can have a serious positive impact on digital marketing initiatives for businesses and those seem to be on the low a bit. Moreover, Google's products generally have "freemium" models, which offer an invaluable opportunity to improvise with a variety of unique techniques and dive in on what suits the niche brand most.

Everyone is testing out the latest and most effective tools from the world's most gigantic Internet powerhouse. So it is advised to give a few of these seemingly under- recognized tools or products a try for better results.

Powerful Google Tools For Digital Marketing

Google Trends

If you are looking to boost up your SEO strategy, Google Trends is a tool that should not be neglected. It allows you to see how frequently a Keyword is searched so you can get a measure of its popularity.

Google Trends instantly creates a graph of the search volume categorized by language, country, region etc. revealing how the key phrase has evolved over a specific period of time. It also predicts how these phrases will trend in the near future, thus helping you in making more precise and prepared decisions.

Most importantly, Google Trends makes it relatively very easy to stay up-to-date with a certain product's or service's marketing language so that one can jump into interactive conversations about topics which are relevant to his/her niche.

Think With Google

Think With Google is more like a creative brain-faith we can depend on when searching for inspiration and improvisations for our digital marketing strategies. The resource contains valuable insights on industry trends, analytical research and statistics, tips on marketing techniques and unique outlets to give us new ways to venture for further success.

When devising your online SEO marketing strategy, especially if you have an E-Commerce Website and you are investing on a quarterly and yearly plan basis, do not skip out Think With Google. This tool also helps when a marketer is suffering from a writer's block too.

Go-Mo

According to experts' reports, almost 66 percent of people say that a mobile-responsive website makes them more likely to buy a product, use a service or engage into reading in the case of blogs.

So it is very important to tap into the mobile revolution or one's business may soon be left behind due to lack of innovation.

Go-Mo uses Artificial Intelligence and helps in making this transition to the digital world, a very comfortable experience. It is free for the first year.

It instantly generates a mobile-friendly version of one's website. So you are no longer restricting your targeted on the go customers with a website that is almost impossible to navigate through.

Google Analytics

Studies show that Google Analytics is an overlooked tool among small and medium scale business enterprises. Without Google Analytics, executing website marketing strategies is like walking blindly in the dark.

Website analytics reveal critical data and results on how existing and potential customers interact with marketers online. When evaluated efficiently, the analytics insights offer plenty of opportunities for customer engagement enhancement and higher conversions as well.

So it is a must use tool for digital marketers who want to evolve and succeed gradually.

Lastly, as the horizons of technological advancements are widening day-by-day, one can expect a tech giant like Google to introduce more such effective and helpful tools for improving the digital marketing platform. However, it is not only the responsibility of technology leaders, but of users too to take the platform to a more evolved, matured and efficient level.

With the help of these effective Google Tools, you can take your industry's digital marketing outcomes to a whole new dimension. The tools help any digital marketer to strategize and implement each and every technique as efficiently as possible.

Article Source: http://EzineArticles.com/expert/Archan_Mitter/2538476
Article Source: http://EzineArticles.com/9924181

How Video Marketing Can Help Your Business

Reaching the target audience and encouraging engagement are challenging for businesses today with all the updates and changes. Out of all forms of media circulating on the internet, video is the one that's on top. Why is it the top and rising trend today?

Think of a topic and there's probably a video about it. For many people, videos are fun and easy to consume. It's no wonder why it's effective at marketing your products or services. Want to know other benefits of video marketing?

Improves SEO

To get more visibility, businesses also put effort into search engine optimization. The good thing about videos is that it can boost your website's traffic. Videos increase a visitor's time on your page if you get them hooked enough to finish or watch a good chunk of it. You can also share it on platforms such as YouTube, Facebook, Twitter, Instagram, and many more.

Works for Many Types of Audiences

Making a fun and creative video is hard, but watching one is not. Your target audience can view it anywhere and anytime--from their sofa, on the commute, at the office, before they go to bed. The possibilities are endless. People go on the internet to relax and unwind. Most times they won't be inclined to read through your explanation about your product.

It doesn't mean that they are completely shut off from buying. It just has to be less work and more entertaining. How do we do that? Show it with a short entertaining clip, an effective script and attractive graphics.

Highly Shareable Across Platforms

You've seen how many videos go viral on social media in a matter of hours. It doesn't have to be boosted. All you need is to be innovative enough to catch the interests of your target audience. Aside from that, social media platforms now prioritize video content more than images and text posts. They also increase your posts' reach when you can gain more personal engagements such as reactions, shares, and comments. And there's no content more capable of doing that other than video.

More Effective for Ads

Compared to banner and sidebar ads, video ads are not immediately skippable. Within the short time frame, you have the opportunity to capture your viewers' attention so that they continue watching. There's definitely more you can accomplish, given the right copy, so don't forget to include a call to action.

Don't be afraid to experiment with video marketing if you have not tried it yet. Videos have no limit, you can make use of imagery, sound, and message. It's all up to your imagination to craft an effective video that will compel your customers to patronize your brand and buy your product or service.

That's the challenging part of it all. A dedicate content team from a trusted digital marketing company can take those worries off your shoulders.

Article Source: https://EzineArticles.com/expert/Donald_Smithon/2139064
Article Source: http://EzineArticles.com/9957572

How to Get Media Exposure For Your Website Or Blog

There are several proven ways to get media exposure for your Website or Blog. From Social Networking to YouTube Videos and it does not have to cost you anything. Except you internet connection that is. Turning a Blog post into a video is among many exposure tactics used by Super Successful Marketers. But it always is and always will be the quality of your content to get media exposure for your website or blog.

To turn a blog post into a video use a Free Tool called "Lumen 5". You can easily search your browser and access this valuable tool. Please take your time and learn your way around Lumen 5, it's a great way to get media exposure.

With video ranking, the SEO is pretty much the same as with a website or blog. To get media exposure for your website or blog you need to be extremely descriptive and precise. Tell YouTube what your video is about. And always place your Target Keyword as the first word in your video title. In fact, try having around 3 target keywords in the video title. But be sure the keywords are used within context of the title.

Now the same target keywords must be present within the first sentence of the video description. But they must also populate the content of the description, and again. Always within context. Just cramming a bunch of keywords together that makes no sense will get your video nowhere.

The video description is your opportunity to convince the viewer that this is what they have been looking for.

Next we will look at another way to get media exposure for your website or blog. And it is something you most probably use every day. You guessed it... Facebook!

Create a Facebook Page related to your website or blog niche. Then you install a plugin called "Hello Bar" and follow the simple guidance to link your blog to that Facebook page. The Hello Bar displays as "Like Us On Facebook". But we're not done with the Plugins yet.

Another plugin I personally use is called "Tweedis" which is equally simple to understand. This allows you to use Highlight Text that is shared by your blog readers. Place one share option in the beginning of your Blog Post. And also one in the centre and at the end of the post.

In conclusion to plugins you want to use a plugin called "Digg Digg". That's the floating share button you see on so many professional websites and blogs.

These are all great tools and have proven themselves successful many times over. But without Unique and Compelling content any exposure tool may end up appearing pretty useless. Time is the most important ingredient to your online success. And to get media exposure to your website or blog will take time. Because you must build reputation and inspire your audience with content.

Remember, you're building an Empire and not a Shelter. Building an Empire takes time, and if it was easy then everyone would've been DotCom Millionaires by now. Just a thought.

Success Means Going From Failure To Failure Without The Loss Of Enthusiasm - https://easyinternetmoneyandjobs.com

Article Source: http://EzineArticles.com/expert/Deon_Christie/2244072
Article Source: http://EzineArticles.com/9943099

8 SEO Facts That All Digital Marketers Should Know

Search Engine Optimization is a very crucial part of digital marketing. Here are some Search Engine Facts which a digital marketer must know. These SEO Facts 2018 can really help them to plan for different marketing strategy.

1. Most of the users click on top 5 search results:- According to the latest researches, 75% of the users click on the first 5 search results shown by the search engine. To be more precise, 32% users click on the topmost result compared to 18% users going for the second result. This stat very clearly shows that the higher your website will rank, the more visits it will get.

2. Users don't usually scroll past page 1:- Only a mere 20% of the users are persistent enough to scroll to page 2 of search results. So if your website is on page 2 then you must work on your digital marketing and SEO strategies.

3. Mobile Friendly Keywords are the need of the hour:- Around 50% of users start their searches on a mobile device. When people use their phone for a search, they tend to use different keywords. Also, when it comes to looking for local business, 88%of the searches are initiated on a mobile device.

4. Mobile SEO and Local Business:- As we mentioned before, users tend to search for local business on their smartphones. The number of smartphone users is increasing year after year, hence, it is very important to plan your keywords according to the rise in mobile searches.

5. Websites with more pages are likely to attract more traffic:- The number of pages on a website plays a direct role in determining the amounts of traffic it generates. It simply reflects the importance of relevant keywords.

6. Around half of the search queries are 4 words or longer:- It is a clear fact that short keywords will help you to show up higher in the search results. But at the same time, it is very difficult to ranks those keywords as short keywords are very competitive. So, instead of going for short competitive keywords, you should just use longer ones effectively.

7. Organic Search still trumps over Social Media Traffic:- Although social media traffic is increasing day by day, organic searches are still the way to go. Organic searches account for 41% of the total search which is 3 times the social media traffic. Hence, moving completely to social media platforms to generate traffic is not wise.

8. Quality Content:- Google adores rich and definite substance which gives per users esteem and answers questions. Whenever you're attempting to get a site on the first page of Google, ensure you incorporate a lot of substance.

Brands Martini is the leading Seo Company In Delhi providing all types digital marketing services like brand management, lead generation, social media campaigns, ppc marketing, Facebook advertising for a great digital presence & better roi.

Article Source: http://EzineArticles.com/expert/Vandana_Verma/2509852
Article Source: http://EzineArticles.com/9949417

Everything You Need to Know About Mobile SEO

Smartphone addiction is real and it is a global phenomenon. For a majority of people, checking their phone first thing in the morning is a ritual. Needless to say, mobile devices have changed lives dramatically and also the way people use the web, leading to changing SEO. If you have not optimised your website for mobile SEO, there is a high chance that you are not reaching out to your target audience or satisfying the needs of your customers. Keep reading to know how you can deliver the ideal mobile experience to your audience.

What is the Importance of Mobile SEO?

Mobile SEO is critical because it enables you to reach your target audience at the right time and in the right place. Every day, people are discovering more and more advantages of smartphones, which is leading to mobile traffic surpassing desktop traffic. In order to connect with millions of mobile phone users, you need an effective mobile SEO strategy. As per reports, smartphone users have a much higher intent of buying than desktop users. So, you need to be there when potential buyers are looking for your products or services.

Google's Mobile-first Index Raised the Importance of Mobile SEO

Making websites mobile-friendly was a concern amongst most online businesses thanks to the rising number of smartphone users all over the world. But, Google's mobile-first index made it mandatory for online businesses to have a mobile version of their website. As per the mobile-first index, the search giant announced that it would be giving more preference to website's that has a mobile version when it comes to ranking. The mobile websites will be crawled by Googlebot to determine their content, performance and user experience. This announcement means that online businesses must take action if they do not want to lose their customers to their competitors.

Websites with Responsive Design Fares Well on Search Engines

When developing your mobile website, you are going to have 3 options - responsive design, a separate site on a subdomain or dynamic serving. Amongst the three options, Google prefers responsive design because that way, you will only have one website adapting to the devices that it is being used on. You would not have to build different websites for different mobile devices and screen sizes.

Having a responsive website is less of a hassle, as well. Such websites have only one code base, making maintenance extremely easy. Also, responsive design is going to make your website readily eligible for Google's mobile-first index.

Important Considerations for Mobile SEO

Page speed: You cannot afford to have a mobile website that loads extremely slow. Mobile users are even more impatient than desktop users, and they might not wait for 5 to 7 seconds for your website to load. You need to periodically analyse the performance of your mobile website and make the necessary changes. Some suggestions for improving page speed would be optimising the images, upgrading to HTTPS, use a CDN and so on. Professionals offering SEO optimization services can give you more inputs.

User experience: Besides being found easily, your mobile website should offer an outstanding user experience. You need to be vigilant about the common tasks performed by your customers and their search intent. Make sure to do away with any kind of obstacle that might hinder your users from reaching their goals fast.

Optimise for local: Smartphones become particularly useful when users are out and about. About 76% of mobile users search for things are nearby to where they are. This means that to truly achieve SEO success, you need to optimise your mobile website for local search.

The digital and mobile landscape undergoes rapid changes. So, even once you have a foolproof mobile SEO strategy, significantly invest in upgrading it.

Nhance Digital is a leading provider of SEO optimization services in the UK. Anchored with an expert and experienced team of SEO experts, they have a proven track record of helping their clients achieve huge visibility and success online. They offer bespoke SEO strategies and can also help with website design & development, social media campaigns, PPC campaigns, content development & marketing requirements and more.

Article Source: http://EzineArticles.com/expert/Chris_Walker/2440560
Article Source: http://EzineArticles.com/9931216

8 SEO Facts That All Digital Marketers Should Know

Search Engine Optimization is a very crucial part of digital marketing. Here are some Search Engine Facts which a digital marketer must know. These SEO Facts 2018 can really help them to plan for different marketing strategy.

1. Most of the users click on top 5 search results:- According to the latest researches, 75% of the users click on the first 5 search results shown by the search engine. To be more precise, 32% users click on the topmost result compared to 18% users going for the second result. This stat very clearly shows that the higher your website will rank, the more visits it will get.

2. Users don't usually scroll past page 1:- Only a mere 20% of the users are persistent enough to scroll to page 2 of search results. So if your website is on page 2 then you must work on your digital marketing and SEO strategies.

3. Mobile Friendly Keywords are the need of the hour:- Around 50% of users start their searches on a mobile device. When people use their phone for a search, they tend to use different keywords. Also, when it comes to looking for local business, 88%of the searches are initiated on a mobile device.

4. Mobile SEO and Local Business:- As we mentioned before, users tend to search for local business on their smartphones. The number of smartphone users is increasing year after year, hence, it is very important to plan your keywords according to the rise in mobile searches.

5. Websites with more pages are likely to attract more traffic:- The number of pages on a website plays a direct role in determining the amounts of traffic it generates. It simply reflects the importance of relevant keywords.

6. Around half of the search queries are 4 words or longer:- It is a clear fact that short keywords will help you to show up higher in the search results. But at the same time, it is very difficult to ranks those keywords as short keywords are very competitive. So, instead of going for short competitive keywords, you should just use longer ones effectively.

7. Organic Search still trumps over Social Media Traffic:- Although social media traffic is increasing day by day, organic searches are still the way to go. Organic searches account for 41% of the total search which is 3 times the social media traffic. Hence, moving completely to social media platforms to generate traffic is not wise.

8. Quality Content:- Google adores rich and definite substance which gives per users esteem and answers questions. Whenever you're attempting to get a site on the first page of Google, ensure you incorporate a lot of substance.

Brands Martini is the leading Seo Company In Delhi providing all types digital marketing services like brand management, lead generation, social media campaigns, ppc marketing, Facebook advertising for a great digital presence & better roi.

Article Source: http://EzineArticles.com/expert/Vandana_Verma/2509852
Article Source: http://EzineArticles.com/9949417

Basic Guidelines for a Friendly Search Engine Website

Tips for Creating an Effective & Efficient Website Homepage

1. The top categories of your website should be visible. Make sure that they stand out.

2. Include sub categories, which are relevant to the top categories on your website.

3. Your message and/or motto should be informative, engaging and memorable.

4. Users should know what your website is about on the Homepage.

5. Create content, which is unique & contains valuable information.

"My rule of thumb is build a site for a user, not a spider."
Dave Naylor.

Important Elements that you Should Consider While Planning your Website:

Your website is your gateway to reaching customers and gaining a loyal audience. There are two really important elements, which should be checked before the development and designing of a website. For starters, your website should be user friendly. Visitors and users should be able to navigate throughout your website with ease. Secondly, always keep in mind that your website will be essential in the way people will find your services and/or products.

The most important page on a website is the Homepage, as this will be the first page that visitors and users usually stumble upon during searches on different search engines. If your website's Homepage is designed in a user friendly fashion - it is more than likely that users and/or visitors will navigate through other pages of your website.

Navigation layout and/or design is paramount to the success of your website, as users are often put off by web pages that aren't user friendly. Arrange categories in a way, that will make it simple for users and for customers to browse through. Also, make sure that your website loads promptly, as slow loading website can be detrimental to your website.

Use Friendly SEO Urls:

On websites, create pages that are clear and that describe each topic, product or service. SEO friendly websites go hand in hand with the development and design of the website. Be sure to utilize SEO friendly urls.

• An unfriendly URL is a URL with irrelevant characters. Avoid using characters that do not pertain to the page's topic. An example of an unfriendly and irrelevant URL would contain characters that do not include the brand name or subject of the web page. Unfriendly urls, can also, contain characters such as:!,#,% and other symbols and/or letters, that do not pertain to your web page. Do not use these formats.

• An SEO friendly URL, typically has the topic or name of the page within the URL.

Keep these tips in mind when creating the different pages of your website. Friendly urls will attract more visitors and users, as these pages won't appear suspicious.

The Importance of Website Pages' Titles:

The title used for each page on a website is of utter importance for your website's success. Keeping it simple and clear usually is the best route to go. Titles on different pages of a website should contain a keyword, which you know users are searching for on different search engines.

The titles of pages on a website will appear on the website URL, as well, as in search engines. Titles should describe the content of the page. It is recommended for each document to contain a title tag.

Content for Websites - Use Unique and Relevant Keywords:

Before creating and adding content to your website, be certain that you've done thorough research on what your targeted audience and customers are looking for. For instance, you can utilize Buzzsumo to analyze the content that's being used on an array of topics and/or competitors. Find out about the latest trends and about topics that are being shared - this way you can stay ahead of your competition.

The Importance of Heading Tags:

Use H1, H2 and up to H6 headings for heading tags on content. Such will show Google, which texts are more important and what the topic is about. The heading tags will help rank your website.

Why Internal and External Links are Important for SEO:

INTERNAL LINKS -

Internal links are links that are found within your website. Internal links will help your users and visitors to navigate through relevant pages and topics faster. Adding hyperlinks to the content on your website will re-direct users to other pages on your website. Google follows such links to be able to track the associations of links to and from the website content.

EXTERNAL LINKS -

External links are links, which are found on other websites that will re-direct users back to your website and website pages. External links can also, be found on your website, which re-direct users and visitors to other websites. Google will follow these links, as these links can have an immense impact on your domain's rank.

For example, a link from Forbes magazine that links back to your website, can generate a significant amount of traffic, which will increase your page's visibility and authority. However, stay away from unethical SEO practices and shortcuts - such as - suspicious link building. Google will penalize your website if you are caught utilizing unethical SEO practices.

It is advised for you to use Ahrefs to analyze back links on blogs and competitors. Ahrefs will identify the amount of back links that website content has generated, social shares, organic keywords, organic traffic and lists of paid keywords.

Clear Calls to Action:

Call to actions are buttons or links that inform and persuade users and visitors to click on these buttons and/or links to do something else. Some examples of call to actions include:

• Contact Us
• Call Us
• Subscribe to My Email
• Buy Now
• View Details

All the above calls to actions will persuade users to take the next step.

Call to actions alert users in taking actions quicker. Furthermore, call to actions - also, helps with user-engagement and conversion rates.

What you can expect when you implement the above tips:

Implement all the tips that we have mentioned when developing or revising your website and surely, your website will be successful and fruitful. Cater and engage with your audience in all possible ways and you will notice an increase on the traffic of your website.

Implement the tips mentioned above when developing your website. If you do - surely, your website will be successful! Cater & engage with your targeted audience in all ways possible. You will see an increase on the traffic of your website before you know it!

Learn more about Digital Marketing when you visit: http://www.mysticwebdesigns.com's blog page, which has continuous updates on marketing trends.

Article Source: http://EzineArticles.com/expert/Priya_Navani/2493109
Article Source: http://EzineArticles.com/9889687

How to Get More Traffic Today

Web analytics software should tell you where people are clicking from to get to you. Are there ads you should do more of? Website traffic is essential no matter what your online goals are. For this reason it is very important to learn the best, and highest-yield tactics for getting traffic.

Webmasters would in days of old pile keywords at the top of their web page and some even tried to mask them at the bottom. Search engines have since gotten clever and they can spot keyword spamming a mile off. However professional Webmasters get unlimited, targeted search engine traffic free of charge by playing by the rules and implementing white hat and ethical traffic tactics!

Social marketing is the current new wave added to most webmasters traffic tactics arsenal and is a fantastic resource if it is done properly.Posting in Guestbooks on lenses is a privilege if you abuse that privilege (by posting self-promotional links, spamming the guestbook, being rude, or posting otherwise irrelevant or offensive stuff), then the lensmasters have the ability to flag your actions. Post good quality articles at sites that are related to your blog content or to the sites that simply need someone to post articles to them. Try searching them in Google then Post a free classified ad on Flugpo about your blog.By Giving a teaser from your post as the headline to your classified ad you should see a result based obviously on quality of post.If you are lucky enough to have produced some great content that people love then the page will get voted up and up and up and could eventually send you hundreds of thousands of visitors.

Link to those posts from your blog that's right, link to them! Links are one thing, but straight links are a dime a dozen, they're just not worth what they used to be. Sure, you can get some page rank but when it comes down to it, the power of return visitors is invaluable.

Start with the problem, add actions to resolve the problem, and conclude with results. Finally you need a biography box to seal the article. Start a blog for your business and update it on a regular basis as a business blog is an excellent tool to toot your own horn, let the world know about your new products, and tell your target customers why they should do business with you, rather than your competitor.Start article marketing today, and your results will grow quickly over time. Imagine what you could do if you combined this approach with some other traffic generating techniques? Also pay careful consideration to what your content is about as Traffic matters a lot on what content you are selecting to write on.

Google (like the other search engines) favour content that is new (therefore deemed more relevant) so if you update the website infrequently then you can expect to see fluctuations in your Google traffic. Writing new content on a regular basis ensures that they index your website on a regular basis (Seopher.com has new posts indexed within hours of posting). Google XML Sitemaps this plugin automatically generates and updates a sitemaps.org compliant sitemap for your blog. Search engines like Google, Yahoo and Ask.com use that sitemap format to aid their spidering robots' efforts to index sites more completely.Search engines absolutely LOVE keyword rich domains and will usually index them far faster. Google also says the best way to ensure that pages in your site are indexed is to build links to them.

Choosing a keyword rich domain name will also improve your chances of ranking higher in search engine listing thus increasing the number of visitors to your site.Search engines actually pay closer attention to what is included on a home page than what might be included elsewhere on a website.An important point to understand is that Searchers are looking for information they don't want to be sold to. Search engines want searchers to have a good experience when they search and that means finding good information easily.

Submit sites about feeds only as Submitting your site to directories does not only give you more hits, it also increases your link popularity.Ultimately the number of web pages linking to your site is considered an important factor by many search engines to achieve a high ranking.

Article submission is generally free, though software is available to speed up the process but can be expensive. Whilst there is free software available, the range of directories the free submission services submit to is very small, and does not generally cover the best sites.However I can assure you that Article writing is no where near as hard as it seems, it is a skill that you can learn, and once you learn the basics just keep writing and you will get better.

Sending traffic to other sites is fun to do especially when someone usually only gets 20 visitors on the average day, and a casual mention might send them hundreds or thousands. Everybody's always asking me how to get more traffic to their site. Send out an all-points bulletin to your affiliates recognize their efforts in a big way and you will find that more of your affiliates will start to come up with great ideas of their own.



Targeted traffic helps you achieve your goal and that goal could be anything selling a product or a service, generating ad revenue or encouraging people to subscribe to your newsletter or RSS feeds.So my advice to you in closing is if you look after your traffic then your traffic will look after you.If you do as i suggest then you will be well on your way to Starting your Internet empire and the final leg of your journey to total financial freedom.

To Your Success As Always

Douglas Stuart

Author: Douglas Stuart of: [http://douglas-stuart.com]

Douglas Stuart is an active internet marketeer.

Who provides "Practical Advice" and "instruction"

On Internet and Affiliate Marketing.

Find out how "You" can "Quickly" expand your horizons

And achieve real "Success" on the Internet

At [http://www.douglas-stuart.com]

Article Source: http://EzineArticles.com/expert/Douglas_Stuart/234133
Article Source: http://EzineArticles.com/1347493

How to Grow Your Blog Into a Business

Most of the time, businesses start blogging as a way to build an audience. However, the reverse seems to be happening. More and more people with blogs are starting to monetize their traffic. It makes sense because one of the hardest things to do as a business owner is grow your traffic. If you grow your blog first, you already have a solid following to support your business idea.

Starting a blog is easy, but if you want to make money later, you need to think about your strategy and set yourself up for success. It's important to know what you need to grow your blog and grow your traffic.

What is a Blog?

A blog is a weblog of content updated regularly. It's an online publication written in a personal tone, meant to share opinions, teach others, develop a personal brand, or sell products or services. Blogging is fulfilling, but it also requires commitment.

It's important to be consistent, no matter how often you publish. Your audience grows to expect your posts, so keep at it, and don't disappoint them.

How to Start a Blog

Finding the time to flush out your ideas and do it consistently is the hardest part of blogging. Once you find the time, starting a blog is straightforward. Consider your opportunities to monetize your blog, determine your audience, and plan a publishing strategy.

You need to think like an entrepreneur to make this venture profitable in the future, so map out the groundwork for your distribution and monetization now.

Ways to Make Money

Most people think of running ads on their blogs as a way to make money, but there are other ways. Building a loyal audience is more important than building a big one, and you won't earn the trust of your followers by spamming them with ads all the time.

Instead, think of ways you can sell physical or digital products that align with your audience. Sell your services as a writer or designer. Publish a book. Create subscription-based packages with platforms like Patreon. Do paid reviews or become an affiliate for other brands.

You have to enjoy blogging for it to succeed. Dedicate yourself to serving your audience as best you can.

Pick a Niche

With all of the information on the internet, it's hard to stand out. Try to choose a topic that's hard to find elsewhere. It's also critical to choose a niche audience. There are so many internet users that it's impossible to appeal to all of them.

You can focus on a specific location, present your content in a different style, or focus on a smaller segment of a bigger market. For instance, writing about steakhouses in Kansas City that serve steaks larger than forty-two ounces allows you to focus more deeply on your topic that choosing to write about steakhouses in general.

Choosing a Platform

When it comes to hosting your blog, you have two choices. You can host it yourself or host it on a paid platform. If you host it yourself, you have more customization options. You still have to pay a fee, but it's less than a paid platform, and you have more flexibility in design.

Using a service to host your blog is the best option for those who don't know a lot about design or HTML. Some options include Blogger and WordPress. Think about how you want to monetize your blog because not every platform gives you what you need.

You can also use free platforms like Medium or Tumblr. They have built-in audiences, making it easier for you to get started, but they provide less customization, and your blog design ends up looking like everyone else's on the platform.

Picking a Name

This is a great time to think about what you want to name your blog. Unless you plan to build a personal brand or portfolio, don't use your name. Think of something catchy, fun, and descriptive of your brand. This name should reflect your blog's identity, add personality, and be easy to remember and type.

Groundwork for Growth

Thinking about how to grow your blog and having a solid plan in place helps you to build momentum quickly once you get started. If you don't have a plan, you may end up struggling with distribution because you don't have a strategy. Publishing is nerve-wracking, but having a plan can alleviate some of that.

Planning for growth involves collecting emails as soon as possible. Use a service like MailChimp to store your subscriber list and make distribution easy. It's free for up to two thousand subscribers. You can also use MailChimp for signup forms, which is a critical piece of capturing this information.

Embed your signup forms directly into your content with a call to action to subscribe, so the experience is seamless for your audience and easy to manage for you.

Blogging can be stressful, but it's also a blast. Use these tips to think about how you can grow your blog to make money later. The great thing about starting a blog is that you don't have to quit your day job until you start making money. If done right, once you start making money, you'll grow quickly.


For more instruction on blogging for profit, click SmallBizCourses to choose a course that's right for you.

To your success,

Gail

Whether you're a newbie entrepreneur wondering how to get leads, or still trying to figure out what kind of business to start, click https://SmallBizCourses.com today to see which course is right for you... and don't forget to get your FREE report while you're there!

Article Source: http://EzineArticles.com/expert/Gail_Coleman/188609
Article Source: http://EzineArticles.com/9880579

A Brief Guide To SEO Marketing

Using SEO is one of the best ways to make sure that your website turns up in search engine results because if someone's looking for a site like yours, you want to make sure they find it.

But it's no good turning up in search engine results if you're listed on the 100th page, or worse, the 500th page because no one looks at these pages.

At most, people only look at the first 2 or 3 pages.

So how can you make sure that your web pages turn up in these first few pages of results?

It would be easy to think that you need to find the most popular keywords with the highest amount of searches each month.

Wrong.

Doing that would make it almost impossible for you to succeed because there are already thousands of other marketers using them and because their web pages have been up longer than yours, they are already generating a lot of traffic and so their popularity is already m loving them up to the top results spots.

So if you want to get your web pages showing up on the first pages of search results took here is what you need to do.

Find Long-Tail Keywords. These are words that are more specific to what you're selling and it's usually a phrase of 3 or 4 words. For instance, if you're trying to sell a sofa, there'll be a lot of competition for that word. So instead you could use a more exact phrase like "Queen Ann Antique Sofa." While such exact phrasing will yield you fewer searches, they will be more target specific and tailored to people who are probably more likely to make a purchase.

Aim For Moderate to Small Competition. In addition to using long-tail keywords, also look for phrases that have little or even no competition. This will help to make sure that your web page turns up at or near the top of search engine results. For example, if there are only 8 other marketers using your exact phrase and the search engines show 10 results per page, then your page should be on the first page of results.

See What Keywords Your Competition Is Using. It's always a good idea to check out the competition to see what other keywords they're using and the content they're using to attract more customers.

To help you find keywords you can use Google's free Keyword Planner which you can find by going to Google's homepage and clicking on "Advertising." That will take you to opening an AdWords account so that you can use their keyword software.

And although you won't get many visitors to your site by using long-tail keywords, isn't it better to get on the first page in front of a few highly targeted prospects, then to end up on the 100th page of generic web surfers who will never see your website link anyway?


Ruth Barringham is a writer and author from Queensland Australia. Subscribe to her website for blog updates and articles for writers at http://RuthIsWriting.com where you'll find information and inspiration to help you achieve your writing dreams. When you subscribe you'll also instantly receive 5 free writing eBooks to assist you in becoming the wealthy writer you've always dreamed of being.

Article Source: http://EzineArticles.com/expert/Ruth_Barringham/38265
Article Source: http://EzineArticles.com/9893170

Online Store - Small Start, Large Fortune

All of us know about Amazon. This is one of the biggest online stores in the world. Another name in the category of online stores is Alibaba, owned by a Chinese, Jack Ma. Most of the time we see these two names in search results when we look for a consumer product on the internet. Gone are the days when we had to go out for shopping. Now almost all types of consumer products are available online, that too on a global level. People can have their required things while sitting at home or office.

The concept of online stores started from the West and now is a growing trend in Asian countries. Seeing their popularity, many brands, and businesses got online. All big corporate names have an online presence now. Social media has played a great role in it. Brands and individuals own online stores also. Individuals along with their teams or families are also inclined toward opening online stores with a wide range of products. It includes books and magazines, garments, furniture, cosmetics and handbags, herbal products and medicines, construction material, electronic, and jewelry, etc. The sole purpose of opening an online store is to expand the outreach and tap in the maximum number of potential customers. An online store can give us a huge fortune as a long-term business even if it started on a small or medium scale.

Let's have a look at how an online store is different from physical shops and what benefits are there for you that are not available otherwise.

No requirement of physical space: 
Your presence will be web-based so you don't need to worry about hiring or purchasing a physical space, buying bulk/huge consignments of items or goods at once, and their storage. However, you have to pay for a domain name and relevant charges.

No middleman hassles: 
You can pick up the items/goods direct from a factory or manufacturer and transport it to the customer at retail price. Your profit ratio will also be high because of no middleman. A very useful tip for small and medium-sized industries and home-based handicrafts is that they can reach out to potential customers and get orders directly. But for this, they will have to spend reasonably on advertising.

Work according to the capacity and resources: 
Are you to manage the store on your own or is a team or family there to help you? Make a work plan accordingly. If you are the sole manager, you can do it as part-time along with your job. You can expand it according to the available resources and when it begins to give you a reasonable monthly or annual income, you can quit your job or other work.

Manage it while on the go: 
You can manage your online store while travelling with the help of a tab, laptop, or smart phone. No hassle of being bound to sit in a place.

Long-term benefits and safe investment: 
You invest a small or reasonable amount according to the circumstances in an online store at first. So, the investment is safer than other businesses. First, it is slow but with the passage of time, it starts gaining customers and huge benefits. It will fetch long-term benefits if you keep on working 'slow and steady'.

Product-wise distribution of work: 
If a team or family is helping you out in managing and maintaining the online store, you can distribute work product-wise. Like, females can handle cosmetics, handbags, ladies' garments etc., while males can take care of technical and electronic items. This work distribution can make things easy.

Now have a look at a few requirements also for maintaining a great online store and reaping the benefits.

Attention-grabbing and user-friendly design: 
Hire the designers and inventory experts for designing the store who are already experienced in this field. For multiple types of items in the store, you will have to make sections. Links, buttons for easy navigation, ordering and cart, newsletter sign-up, and other necessary things must be there. Keep on reviewing the design every two years or so.

Advertisement and social media presence: 
All of us use social media these days so it is a great way to catch up with the customers and market. Make social media pages/profiles of your online store and available products, and rightly advertise it to the specific audience.

High quality products and customer service: 
Make no compromise on quality and customer service! Sometimes, customers complain that they get a different item from the one they ordered or selected. This puts a bad impression on customers and the repute of online store suffers. Give customers what you claim to give. Only good customer service can earn you a great name. The better the customer service, the more positive the outcome.

On time response and delivery: 
Check out the orders regularly and deliver the items on time. Set a specific period for delivery like 24 hours for local orders and 48 or 72 hours for out of the city and away places. Delay in response and delivery is going to hurt your business and reputation. Arrange for a live chat with customers as well.

Product description and charges clearly specified: 
Specify the charges including product price and shipment fee clearly with each product. There must not a confusion between the price mentioned online and the price demanded at the time of delivery or purchase.

Wise spending: 
Hire a financial consultant who can guide you concerning how to spend money and on which things. Do research and study about the operations and running of online stores. Your financial consultant must be knowledgeable and expert in online store management as well as inventory.

Storage space for expansion: 
If and when you need a new space for storage, you will have to arrange for it as soon as possible. The internet is the greatest source of having knowledge concerning online store management, inventory, and storage. Study the way it works. You may need to do things like that in future for your own store. Keep a keen eye on everything going on and be ready to act according to the new situations.

Hard work for reputation: 
You have to spare a reasonable amount of time for making your online store a success. First, you may not need to give long hours but once your store start running successfully, you will have to give full-time and attention to it.

With dedication and hard work, you will surely get the result of your efforts.

Rizwanaa Shaikh is directly involved in network marketing business. She closely follows network marketing trends and can be contacted for any relevant assistance on Twitter: @Rashwriter.

Article Source: http://EzineArticles.com/expert/Rizwanaa_Shaikh/2482845

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Taking Control of Your Online Reputation 1 - What Is Reputation Management?

Online reputation is all about perception. What do people think of you? How do they view your business? Are they sharing positive experiences or negative ones?

If you can find out what your customers think BEFORE they decide to post online you can limit bad reviews and ratings and increase your percentage of good reviews.

We all have a good idea of what the word reputation means: what people think of us, how they view our business, what people are saying about us.

Here is a definition from the Merriam-Website dictionary:

1a: overall quality or character as seen or judged by people in general

1b: recognition by other people of some characteristic or ability

Jane has the reputation of being clever

2: a place in public esteem or regard: good name

Joe is trying to protect his reputation

To manage one's online reputation means to be aware of and control the things people are saying about you online.


It's always been important to know what people think of your business. Do patients or customers like you? Do they think you're doing a good job? Is there some employee who is rude who's turning people away?

It used to take surveys and extensive market research programs to find out what people thought about your business. Consumer research groups would gather consumers together and chat about products or businesses. This was one way of obtaining more data.

And if one customer was unhappy that usually affected on that one person and perhaps several of their closest friends. But... no more.

However, in the past, word never spread as quickly nor remained as fixed as it does now. And, instead of checking with a couple of friends to get a review or rating, people check online.

Yelp, Amazon, and the various other industry specific sites such as Vitals, TripAdvisor and Restaurant.com are some of the "go-to" places for those seeking advice on what products to buy or services to use.

Unfortunately, the majority of people are inspired to write reviews when they're upset. For every negative rating placed online, there are dozens of happy customers who feel that getting a quality product or great service should be just the norm - so why say anything.

Most reputation management companies think only in terms of how to get more reviews.

While this is important, what you really need to do as a professional or business owner is to CONTROL YOUR REPUTATION.

This is real Reputation Management.

For more information about this subject, give us a call at (323) 254-9976. We'll be happy to explain what we do and how getting and keeping your online reputation under control can help your business thrive.

Article Source: http://EzineArticles.com/expert/Albie_Berk/19800

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