Unless you are an incredibly well-connected Solopreneur who is making a killing and maybe even turning business away, social media will play a role in your branding and marketing strategies. Each platform has its cohort of devoted users and will be a good fit for some businesses, but maybe less so for others.
The platforms are free of charge, aside from the time it costs to keep your content up-to-date. No matter how responsive to social media marketing your venture is, time will not allow most Solopreneurs and business owners to maintain a presence on all platforms, unless social media management is outsourced. If the ROI positively impacts sales revenues, then the investment will be worthwhile. Let's take a look at Facebook, Instagram and LinkedIn. Facebook
The most popular social media platform has 2.19 billion users (Statista, 1Q 2018) around the world. There are somewhat more female users than male and the bulk of the age demographic is 18-44 years. Forbes Magazine data indicates that 47% of Americans report that Facebook is their primary influencer when it comes to making purchases.
Facebook often delivers excellent ROI for B2C enterprises (somewhat less for B2B). In-store events and promotions, speaking engagements, your workshops and other events can be announced to Facebook Friends. Content provided in text, photos, or video can be uploaded. You can create groups and build communities, or post a customer survey. Share behind-the-scenes information about your business and what it takes to do what you do and in the process, you'll engage customers, strengthen your brand and build relationships.
Does that sound like too much work and too much sharing? Then create a Fan Page and limit your presence to basic info and a good call to action. Be aware that your presentation of text, photos and other content should be relaxed and welcoming, to create a personal feel (but remember that business is the context).
Instagram
You'll find 1 billion users (Statista, June 2018) from around the world and 80% are outside of the U.S. 95 million posts are shared daily, with many accessed on a mobile device. Approximately 59% of U.S. users are 18-29 years. As of 1Q 2018, there are 300 million daily Instagram Stories users and 30% of users have purchased a product.
Visual storytelling, behind-the-scenes photo montages, social selling, brand awareness, engaging with customers and creating relationships are good uses of Instagram. If you are in public relations or special event/conference planning, then you will find worthwhile B2B use, otherwise it's B2C as far as I can tell.
Photo sharing, brief video trailers and concise text postings that include a hashtag # to better distribute your content are ideal content. Add a link to your profile bio. Decide if you want a public or members-only account. Links cannot be shared.
LinkedIn
Considered the gold standard B2B social media platform, LinkedIn has 500 million members globally (Statista, January 2018). Business ventures large and small, Solopreneurs, corporate and nonprofit leaders, physicians and dentists, any employee who harbors professional aspirations and most college students maintain a profile page. Recruiters use LinkedIn to identify potential candidates for job openings. LinkedIn ProFinder helps Solpreneurs find project work.
LinkedIn is an excellent platform on which to build a community of professional colleagues through your connections and share with them your professional story, successes, highlights and other updates that support your personal brand. My B2B blog posts to my LinkedIn page and my connections receive notice of its arrival. Your connections will also share their stories and there is great opportunity to be in touch and nurture relationships.
Professional portfolios, videos, white papers, newsletters, blogs, infographics, SlideShare presentations and podcasts can be featured on your profile page to add depth to your brand story. Links to articles or studies that might interest your connections can be posted. Recommendations and endorsements let others verify your professional bona fides and you can return the favor.
In the Groups section, you'll engage with colleagues within your industry, or with alumni of your school. Topics of interest are explored through posted questions and group members can respond and in the process get to know one another and possibly, forge relationships that lead to doing business.
Thanks for reading,
Kim
Kim L. Clark is an external strategy and marketing consultant who brings agile skills to the for-profit and not-for-profit organization leaders with whom she works. Ensure that your organization is positioned to achieve mission-critical goals when you contact Kim http://polishedprofessionalsboston.com.
In the present times, websites have become the face of most business around the globe. The reason being the digital world that people have started living in. On an average, 98% of adults owning a smart phone spends a considerable amount of time online and whenever there is a need to search for a business type or probably any information, the smartphone or the computer comes to the rescue.
Taking advantage of such a situation, businesses are known to create websites that represents them in the digital platform while ensuring that all possible information is conveyed to the visitors and accordingly can the sales be retrieved.
When it comes to creating a website, there is the need for a good development team who would come up with a complete package right from creating trendy designs to making it a user-friendly website. While bringing along more traffic and increased sales is the motto behind a good website, here is what the developers are known to follow that gives great results.
Analyzing the trends
Website developers are not just updated on the technical aspect of creating a website but also the market trends that makes any website a success. They are known to follow leading websites and how things function. They analyse the reasons behind such a success and how they can imply the same for creating websites for their clients. They know what would be right when it comes to putting inputs for the website and that is when they come up with the perfect plan.
They customize the website
While they follow modern trends in website making, they wouldn't imply the exact methods in the websites they create. It is something that is against the rules. By taking inspiration from them and customizing it according to your needs, website developers would ensure that you have a website that is made solely to suit your company and its products and services. This would give a sense of uniqueness while personalizing things the way you intend to portray your business to the audience.
They follow the needs of viewers
This is where artificial intelligence plays an active role where data science is known to help developers acquire information based on user data as well as the type of browsing that the masses undertake. This helps in know what the viewers look out for and that is what helps in coming up with the right type of website. Following old trends is no more the 'in' things to stay out of the league. Everyone follows modern trends and that is what all developers do.
Simple coding procedures
Complex coding is something that not everyone would understand. There is the need to make online browsing really simple as the masses lack patience. They do not have the time to browse through multiple pages and layers of a website and unless they find the exact thing that they are looking for, they would move on to the next relevant website. This would create trouble for the website traffic and thus isn't a good idea to follow.
While these are the things that website developers pay attention to, you are to select someone who has the right expertise to help you with a great website.
The author Nina Unger has had close association with a web development company in Bangalore and writes this article to help people know of what professionals for Magento development in Bangalore follow.
All business goals are geared towards attracting the customers into their trade. That is probably the ultimate target of every entrepreneur. Business requires websites, the influx of visitors into one's site as gauged by Analytics demands unique strategies to boost site traffic. More website visitors mean more customers, more sales and therefore more revenue! Increase in traffic requires a more aggressive approach though your campaign should be more organic in nature.
Building your brand by coming out with a well-designed, efficiently developed, highly optimized website;
Second is to get social by engaging your customers through social media marketing which of course should be consistent. Daily postings are necessary of course but it should contain catchy and relevant insights while actively participating in the community;
Third is to include a blog in your business website where your team can publish high-quality, compelling and original topics. It is where you can speak your mind about significant topics related to the nature of your trade, a way to invite visitors who are in the same niche;
Fourth is to focus on your On-Page and Off-Page SEO by optimizing your business site and its content so it can easily crawl on Search Engines such as Google, Bing, Yahoo and the like;
Fifth and final is to ensure that your website is responsive and fast. This is precisely a must in the development of websites as most customers now use mobile devices to access the web.
Websites should be accessible and viewable in varied devices even on the smallest smartphones. Your webpage should load fast as well or you probably will push your prospective customer onto some other sites. That is why website developers should guarantee that your website is technically optimized and made highly responsive to load better and faster.This will definitely attract more customers as your website is found on the first page of a search engine results page (SERP).
Engaging your customers to explore on your webpages means entrusting the task only to the best website designers and developers.We cannot risk our resources on fly by night agencies which does not possess the expertise of the real developers who have spent years in the creation of e-commerce sites, blogs, travel sites and the like. Choosing the authorities in the field of web design and development entails checking on their credibility and reliability. Hence it is a must to seek for the assistance of premium web developers who will work hard for your business marketing but will offer only the most affordable business site because your resources are not finite so return of investment should be assured.
Increase in traffic requires a more aggressive approach. Every business campaign should be more organic in nature. We need to employ the assistance of premium web developers and genuine marketing specialists who will work hard for your business goals. They should offer only the most affordable business site because your resources are not finite so return of investment should be guaranteed for trade security.
Nowadays there is huge competition prevailing in the online marketplaces. Thus, it has become very important to improve your online sales process and provide a better user-friendly experience. However, you will need effective tips to connect with your potential customers on your social media channels. By using the right plan, you can improve the experience of your visitors and create more sales.
1. Use messaging services to offer excellent sales support
You must focus on providing sales support by using native chatting within every social network. By using conversational e-commerce you can use the messaging services that will help you to personalize, automate and customize your communication. These messaging apps have become great go-to-choices for many customers. It helps them to directly interact with companies as these apps have increased engagement and retention rates.
So, if you aren't using messaging apps to automate confirmations and for selling, you're losing a big social e-commerce opportunity. However, make sure to be careful while using automated chat apps such as Facebook Messenger Bots.
2. Analyse conversations about your brand and services
When it comes to participating in conversations with your customer's social media is the most effective tool. However, the continuous attack by customers make it difficult to determine the useful information. Thus, keeping an eye on your users online activities will help you to understand the confusing situations. You will be able to generate more leads and create effective marketing strategies.
Brand listening is the skills of developing important insights by analysing your clients' conversations about your services, brand, and competitors. However, you will need to need to focus on more than simply monitoring your official social media accounts.
3. Encourage your users to share their personal experience
There is no doubt that the success of every social media is not based how much they talk about themselves. Instead, it depends on how much their customers talk about their services and brand. Thus, you must provide your customers an option to share their experience before, during and after making a purchase.
A recent evidence has shown that 1 out of 3 Facebook user has first shared, liked and commented the product prior to purchasing it.
4. Provide easy and quick buying options on your social channels
These days we can see a great expansion in retail sales that are driven by social channels. In these channels buying buttons play a major role in generating more sales. With the help of the buy buttons your clients can make smooth and secure purchases from within the social networks. This reduces the need to follow a multi-step process and limit it to a single click sale process.
5. Feature User-generated content (UGC)
The content that is created and shared by your customers, followers and fans on social channels also generate content - User-generated content (UGC). They either create it instinctively or through other options like giveaways or contests. Curating UGC's work effectively for e-commerce businesses. Usually, people who see UGC are 97% more likely to buy your services, according to Business Insider.
The content generated in the form of images by the customers also work effectively. In fact, 77% of online shoppers choose Instagram pictures when they were to make a choice between UGC (like images posted on Instagram's) and professional images (given on the pages of product description). When you use authentic pictures it works as a social proof, enhance your ad performance, attract high-intent visitors from Instagram to product pages and improve on-site conversion rates.
6. Develop seasonal and business-related content
Almost all eCommerce businesses create effective business-related according to the seasonal calendar. They perform very well in generating sales, creating special offers, incentives and emails. They also outdo at stocking their social channels with announcements about all related seasonal e-commerce activities.
Nearly all businesses using social streams are hard pressed to create social-friendly content. As users are more knowledgeable and they avoid generic stock images. According to a Chute Digi day Study over 70% of users find it at least two times more effective to use pictures than only written content alone.
However, the problem arises when a web owner is not able to hire a professional designer. In that case, you can consider using Buffer's Pablo, which offers more than 600,000 royalty-free photos to choose from. On the other hand, if you need pictures for graphics and infographics, using Venn gage will be a great option. It offers hundreds of design templates to generate detailed images quickly. These templates are usually are categorized into Beginner, Intermediate, and Advanced. So, you can choose pictures according to your level of expertise.
In this digital age, the importance of data to a business/website should never be underestimated. In fact, without proper tracking of website traffic, a business is literally lost, especially when it comes to how to optimize the website and make full use of it.
Whether your website is run in the form of a personal blog, news portal, business or corporate page, ecommerce store, Google Analytics is considered an essential tool for every website. The more you use this highly powerful Google tool, the bigger advantage you have.
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. You can create goals and conversion tracking to get the most of your analytics information and use it to improve your website's content, user experience and optimization for better online sales.
Out of so many features in Google Analytics, I think the ability to identify the Source / Medium to your website is one of the best website tools. Based on the data shown, you can find out if your marketing efforts have been paid off or not. This can provide a solid reference for your next decision making in enhancing your website performance.
Google Data Studio
Trust me, for beginners, you might be overwhelmed by all the amount of data shown in Google Analytics. To be frank, sometimes you just need a simple report with chart, graph or pie to summarize the performance of your website.
Here is a free tool from Google called Google Data Studio, which gives you everything you need to turn your analytics data into informative, easy-to-understand reports through data visualization.
Analytics has always been a challenge for digital marketing, however, Google Data Studio allows you to create customizable data visualization and report. Besides, you can even share with your clients - a huge plus especially if you are working in a big group.
Quick tip: You can check out Google Data Studio Gallery to duplicate their samples and modify to your website use. After that you will be able to change and edit the metric according to your needs. Quite amazing, right?
Google Search Console
Previously known as Google Webmaster Tools, now rebranded to Google Search Console, this free web service is designed for webmasters. It allows you to check the indexing status and optimize the visibility of your websites.
This free tool is a MUST for Search Engine Optimization (SEO). The power to track your site's search performance is the most precious data to understand what the audiences want for your site.
Once the website is tracked by Google, you'll be able to view your organic search results right alongside the performance statistics for the organic search queries. This information helps you better understand how paid text ads and organic search results work together. If you analyse deeply enough, you will find many opportunities like identify relevant search queries that have low organic traffic volume and target these keywords in Google AdWords. This will increase your overall traffic, tailored to the objective of your website.
Google My Business
Are you operating a brick and mortar business? If you are, this free tools from Google is one of the most local SEO strategies to strengthen your website. Google My Business is a powerful tool for businesses and organizations to manage their online presence across Google, like Google Search and Google Maps.
As smartphone penetration in Malaysia approaching 100% by 2018, the majority of Malaysians are using smartphones for navigation, searching for instant answers or browsing social media platforms. Your business and brand need to be found online with the correct information.
Make sure all the listed information is correct, up-to-date and reflect your business. Remember, those info will appear when people search for your office or physical store via Waze or Google Map. We often see some of the business hasn't updated their address, phone number and business hours to the latest. Wish to gain my traffic to your website?
You should try the new the features from Google My Business called "Posts". The published content will display your image and short description with call-to-action link to your intended URL. For example, blog post "Should I hide or even remove client inquiry on my Facebook?" will appear at the bottom of our business info.
Google Keyword Planner
Building a website without keyword research is exhausting and time wasting in long-term. In order to reach the right customers with the right keywords, you should use Google Keyword Planner to discover relevant keywords. Inserting those keywords into your website will ensure your content remains relevant.
*To access Keyword Planner, you need to sign in to your Google AdWords account at http://adwords.google.com/KeywordPlanner. Create the account is free of charge and fast.
Yes, it's completely free, you can find new keyword ideas that are relevant to your product, service and target customers. Keyword planner will show you the search volume data in historical statistics which is one of the most important key factors for your website.
Furthermore, the data from keywords ideas is a useful tool for SEO to your website. Analyse the information and turn it to your next content marketing strategy. Based on the search terms data, you should have plenty of ideas what should can be inserted to your text to make it more relevant to your audience.
Google Tag Manager
This free tool helps you update tags and code snippets on your website and mobile app quickly and easily. You can insert JavaScript and HTML tags used for tracking and analytics on websites in Tag Manager without touching the back end of the website.
Many websites do not deploy tracking function or have unreliable data collection because of messy codes injection. To solve this, we highly recommend using Google Tag Manager to consolidate and manage all your tracking codes or scripts.
The best example of using this tool is to use Facebook Ads. While more and more businesses are spending on Facebook Ads, most of them do not install Facebook Pixel into their website for conversion tracking, optimization and remarketing purposes.
Facebook Ads is already integrated with Google Tag Manager for smooth and easy installation. All you need to do just click and follow the instructions given without any need for complicated coding.
Test My Site from Think With Google
In order to rank well in mobile Google Search, your website should have fast loading speed and a mobile-optimized website. Use the Test My Site tool from Think with Google to check your website score on mobile performance. After a few minutes, you will receive recommendations on improving website performance across all devices.
Nobody wants to wait for slow websites or browse non-mobile friendly websites. The suggested time is 3 seconds from Google, which means if your site doesn't load completely within 3 seconds, most people will most probably go elsewhere.
Just insert your email address and you will obtain the detailed analysis about your website. The content of the report is simple, but provides valuable insight into how Google ranks your website speed.
The report will become a crucial reference to your webmaster or web developer to further optimize the website. If you need even more in depth report about how Google renders and indexes your website, you should use the PageSpeed Insight tool.
Google PageSpeed Insight
If you have web developers or web designers that really want to understand the factors to increase your website speed, give PageSpeed Insights Tool a try and check your score on your website's speed and optimization.
The latest version now shows the data from your First Contentful Point (FCP), the measurement when a user sees a visual response from the page. DOM Content Loaded (DCL), as well as the measurement when HTML document has been loaded and parsed.
PageSpeed Insights is handy in providing insight on how Google indexes your website differently for desktop and mobile versions.
Here are some website speed optimization tips from PageSpeed:
Avoid landing page redirects
Eliminate render-blocking JavaScript and CSS in above-the-fold contents
Enable compression
Leverage browser caching
Minify CSS
Minify HTML
MInify JavaScript
Optimize images
Prioritize visible content
Reduce server response time
Google Trend
Wish to see the latest trends and data from Google? You can search anything via Google Trends and even narrow down to specific country or category. This tool is useful to identify latest trends or viral news in your location.
Ideally, once you identified a trend, you can craft new blog posts, new promotions or ideas that reflect the said trend.
Don't forget that you also can view the interest traffic of search terms using Google Trends.
With this, you can spot the best time to launch specific campaign. This is helpful for seasonal campaign or annual promotion because you can discover the best timing for your ad hoc digital marketing campaigns.
Google Alert
If you want to be aware of a particular topic and all the related information that bubbles up in the news, you can have them all automatically delivered to you with Google Alert and get notified every time when your keywords or phrases have new updates.
Google Alert is good for simple keyword monitoring, with updated on every mention of those keywords being sent to your email inbox for almost real time notification. Of course, you can choose the frequency at which you'll receive them - once per day, once per week or even get them as they just happen.
A useful tip when creating the Google Alert is to avoid using generic keywords but create alerts that are more unique to your website. The more precise the keywords, the more relevant are your alerts. For that, you should utilize the search filters wherever possible, such as languages, region or sources.
Summary
So, that's it, above are the 10 must-have free Google tools to improve the performance of your website. Make full use of all tools from analysis, research or monitoring to achieve the objective of your site.
What are your favourite tools from Google? Do you know any other Google tools that we should cover? Let us know in the comments below!
Original post if from https://www.exabytes.digital/blog/10-must-free-google-tools-websites-2018. Feel free to contact me anytime. Hope you learn something new from my list to improve your website.
It may seem like starting young is the best way to build a successful business, today more than ever. After all, when you're young you have nothing to lose and a lot of energy to spend, and since your whole life is ahead of you, you can afford to make mistakes and learn from them. But starting older isn't bad either. In fact, it turns out that for many people, starting at 50+ years is even better than starting young. Yep, you read that correctly.
A Few Illustrious Examples
Some of the world's best-known and most profitable businesses were started by entrepreneurs past 50. Raymond Kroc was 52 and driving around the US selling milkshake machines when he started McDonald's. Pharmacist and physician John Pemberton was 55 when, in an effort to create an alternative to morphine, removed the "French Wine" from his French Wine Coca recipe and founded the famous Cola company. Colonel Harland David Sanders was 65 when he opened a small service station and started working with franchises, establishing what would later become one of the world's best-known brands: KFC.
You could say "that was then, but things have changed." To some extent things have changed, in that it's now easier than ever for anyone to become an entrepreneur and start a business, which is why so many entrepreneurs are starting young. But here are some present-day facts that can inspire anyone past 50 to start a business.
Entrepreneurs over 55 are almost twice as likely to build successful businesses than entrepreneurs aged 20 to 34. This is true even for the highly competitive tech industry, where young entrepreneurs are thought to have a head start because they grew up with the Internet and 21st century technology.
The highest rate of entrepreneurial activity in the United States in the last 10 years was dominated by entrepreneurs aged 55 to 64. There are many reasons for this, including a new approach to retirement that technology and modern life makes possible, strong professional connections, and the ease with each almost anyone can start a business.
Startups that survive are more likely to be led by owners over 45 years of age, according to a 2004 to 2008 study based on 5,000 startups carried out by the Kauffman Ewing Institute. No less than 64% of the surviving startups were headed by older entrepreneurs.
People over 50 years of age have a greater potential to create innovative companies, products, and solutions. This may sound a bit surprising, but innovators do get better with age. Whether you want to create a startup in an industry you've worked in before or start afresh pursuing a passion in a new industry, the experience that comes with being 50+ can be a big advantage.
People over 55 years are more likely to launch a high-growth startup than those under 35. What's more, this doesn't seem to be localized to specific industries, but can be noticed across the board. Older entrepreneurs have the experience, skills, and insight necessary for them to guide their venture to success. They can better manage fears and expectations and have the balance and determinate to persist in spite of obstacles. When 50 Is Just Right
Put together all these interesting findings and the message is simple: age is not only not an obstacle to becoming an entrepreneur, but being 50 or older increases your chances of meeting with success. While this insight won't make the creation of your startup any less easy, nor will it eliminate challenges, it can be a wonderful incentive for you to finally create the business you always wanted to have.
Pamela Wigglesworth CSP, is an International Speaker, entrepreneurship & marketing consultant and Managing Director of Experiential Hands-on Learning. She is the author of The 50-60 Something Start-up Entrepreneur: How to Quickly Start and Run a Successful Small Business.
Tips for Creating an Effective & Efficient Website Homepage
1. The top categories of your website should be visible. Make sure that they stand out.
2. Include sub categories, which are relevant to the top categories on your website.
3. Your message and/or motto should be informative, engaging and memorable.
4. Users should know what your website is about on the Homepage.
5. Create content, which is unique & contains valuable information.
"My rule of thumb is build a site for a user, not a spider."
Dave Naylor.
Important Elements that you Should Consider While Planning your Website:
Your website is your gateway to reaching customers and gaining a loyal audience. There are two really important elements, which should be checked before the development and designing of a website. For starters, your website should be user friendly. Visitors and users should be able to navigate throughout your website with ease. Secondly, always keep in mind that your website will be essential in the way people will find your services and/or products.
The most important page on a website is the Homepage, as this will be the first page that visitors and users usually stumble upon during searches on different search engines. If your website's Homepage is designed in a user friendly fashion - it is more than likely that users and/or visitors will navigate through other pages of your website.
Navigation layout and/or design is paramount to the success of your website, as users are often put off by web pages that aren't user friendly. Arrange categories in a way, that will make it simple for users and for customers to browse through. Also, make sure that your website loads promptly, as slow loading website can be detrimental to your website.
Use Friendly SEO Urls:
On websites, create pages that are clear and that describe each topic, product or service. SEO friendly websites go hand in hand with the development and design of the website. Be sure to utilize SEO friendly urls.
• An unfriendly URL is a URL with irrelevant characters. Avoid using characters that do not pertain to the page's topic. An example of an unfriendly and irrelevant URL would contain characters that do not include the brand name or subject of the web page. Unfriendly urls, can also, contain characters such as:!,#,% and other symbols and/or letters, that do not pertain to your web page. Do not use these formats.
• An SEO friendly URL, typically has the topic or name of the page within the URL.
Keep these tips in mind when creating the different pages of your website. Friendly urls will attract more visitors and users, as these pages won't appear suspicious.
The Importance of Website Pages' Titles:
The title used for each page on a website is of utter importance for your website's success. Keeping it simple and clear usually is the best route to go. Titles on different pages of a website should contain a keyword, which you know users are searching for on different search engines.
The titles of pages on a website will appear on the website URL, as well, as in search engines. Titles should describe the content of the page. It is recommended for each document to contain a title tag.
Content for Websites - Use Unique and Relevant Keywords:
Before creating and adding content to your website, be certain that you've done thorough research on what your targeted audience and customers are looking for. For instance, you can utilize Buzzsumo to analyze the content that's being used on an array of topics and/or competitors. Find out about the latest trends and about topics that are being shared - this way you can stay ahead of your competition.
The Importance of Heading Tags:
Use H1, H2 and up to H6 headings for heading tags on content. Such will show Google, which texts are more important and what the topic is about. The heading tags will help rank your website.
Why Internal and External Links are Important for SEO:
INTERNAL LINKS -
Internal links are links that are found within your website. Internal links will help your users and visitors to navigate through relevant pages and topics faster. Adding hyperlinks to the content on your website will re-direct users to other pages on your website. Google follows such links to be able to track the associations of links to and from the website content.
EXTERNAL LINKS -
External links are links, which are found on other websites that will re-direct users back to your website and website pages. External links can also, be found on your website, which re-direct users and visitors to other websites. Google will follow these links, as these links can have an immense impact on your domain's rank.
For example, a link from Forbes magazine that links back to your website, can generate a significant amount of traffic, which will increase your page's visibility and authority. However, stay away from unethical SEO practices and shortcuts - such as - suspicious link building. Google will penalize your website if you are caught utilizing unethical SEO practices.
It is advised for you to use Ahrefs to analyze back links on blogs and competitors. Ahrefs will identify the amount of back links that website content has generated, social shares, organic keywords, organic traffic and lists of paid keywords.
Clear Calls to Action:
Call to actions are buttons or links that inform and persuade users and visitors to click on these buttons and/or links to do something else. Some examples of call to actions include:
• Contact Us
• Call Us
• Subscribe to My Email
• Buy Now
• View Details
All the above calls to actions will persuade users to take the next step.
Call to actions alert users in taking actions quicker. Furthermore, call to actions - also, helps with user-engagement and conversion rates.
What you can expect when you implement the above tips:
Implement all the tips that we have mentioned when developing or revising your website and surely, your website will be successful and fruitful. Cater and engage with your audience in all possible ways and you will notice an increase on the traffic of your website.
Implement the tips mentioned above when developing your website. If you do - surely, your website will be successful! Cater & engage with your targeted audience in all ways possible. You will see an increase on the traffic of your website before you know it!
Learn more about Digital Marketing when you visit: http://www.mysticwebdesigns.com's blog page, which has continuous updates on marketing trends.
Blogging has become one of the most popular ways for people to share ideas, engage in dialogue, and interact with others who share a common interest. They usually are short essays published online according to a regular schedule, such as daily or weekly, revolving around a particular subject, such as food, sports, raising children or any other topic.
Currently, there are an estimated 450 million blogs being published on the internet. Blogs are free to create on blog hosting sites such as WordPress and Blogger, most of which also provide easy-to-use free tools and pre-made "themes" to make your blog look professional.
Blogs can include photos, videos, audio recordings, slideshows and many other forms of rich text. Bloggers sometimes make their blogs more interactive and entertaining by including polls and contests, and by encouraging their readers to leave comments and interact with them online.
Free and Effective Way to Connect with Passion Markets
Creating your own blog can be an effective way to promote your webpage because it's an easy way to attract people who already are interested in your topic niche. By providing them with valuable information and rich content in your blog, you can build a relationship with your readers, ultimately directing them back to your website.
Plus, blogging is fun and interesting and you can quickly become immersed in a community of people who are friendly and knowledgeable about your niche subject
Growing Power of Audio
Podcasting is a form of digital media consisting of a series of audio or video files usually all devoted to a certain topic. They can be created for free using the audio and video tools that are included with most newer computers, laptops, tablets and even smartphones and can be distributed for free on iTunes, YouTube and other free distribution networks.
You can also send your podcast to a list of subscribers or post links to your podcasts on your web page or blog.
Like blogs, podcasts are an effective way to target people who share your passion for your niche subject, and can therefore be a great way to promote your website. Although some podcasts feature elaborate production - including professional-quality editing, musical scores and other production values - most are simply people talking into a microphone or video camera about a topic that interests them.
Unlike blogs, podcasts give you the opportunity to speak directly to your listeners or viewers. This can make it easier to engage them emotionally and show your personality, which can be an effective way of branding your website. Podcasts usually are played back later by users on iPods or portable viewing devices.
Video Blogging
During the early years of the internet, audio podcasts were the podcasting method of choice, but now with the near universality of video playback capabilities, video podcasts are becoming more popular.
Join Online Communities
Join the Party
Creating a reputation for your online business is no different than building a brand for a brick and mortar business. As the business owner, you need to get out into your community and meet people. Look for organizations that are relevant to your business' niche and become involved in their online communities.
Introduce yourself to as many people as necessary and be prepared to "sell" your website to them in a few short sentences. One of the best ways to make friends online - or in the real world, for that matter - is to offer to help the other person, instead of asking for something all the time.
If you offer to write a testimonial for their website, for example, or to provide a free sample of some of your products, they probably will be open to the idea of helping you in return.
Be Nice, Get Paid
It's also important to always be friendly and helpful to everybody that you encounter online because you never know who is going to be a potential customer. In most cases, the only point of contact people will have with you will be your online persona, so make sure you are consistently outgoing and always offer to assist people in whatever way you can.
Once you join online communities, find out what you need to do to get into positions of leadership. Not only will this help build your reputation and add to your resume, but it will put you in a position to make policy decisions that can be beneficial to your website and business in the future.
