Showing posts with label social media changes. Show all posts
Showing posts with label social media changes. Show all posts

Tuesday, 2 April 2019

Which Is Better for Building Your Small Business: Pinterest or Instagram?

Discover which platform your ideal users prefer and how to you know if it's right for growing your business


Visual aggregator platforms for social media marketing really boil down to the two majors: Facebook-owned Instagram and Pinterest.

Both have their own way of presenting images and allowing users to compile images they like but they also have limitations that may push your ideal users towards the other option.

Growing your business with Instagram is a great idea but don't count Pinterest out.

The main appeal of Instagram is the images are supposed to be unique and even candid. Overly corporate posts seldom do well, and users don't want to see traditional advertising methods employed.

Pinterest allows users to curate images from anywhere online and on the platform.

The images are often very polished and professional. Traditional advertising methods are also seen a lot more on this platform such as how-tos and DIY posts.

Demographics will play a big role in your decision. Is your product or service more appropriate to women?

If so then Pinterest is for you. The most recent stats show within Pinterest user demographics that women make up over 70% of Pinterest users.

Pinterest also draws in a slightly older, domestic demographic.

What about services that are better promoted through a discussion? Are you a speaker who wants to show off a recent speaking engagement and create a dialogue around your expertise?

These make you an ideal candidate for using Instagram to promote your small business.

Remember this audience is a fair split between men and women and Western vs. International users. They like to see photos and videos of what you do or sell in action and they like to engage the poster if possible through the comments section.

The best business Instagram accounts show off your core brand identity.


Are you hoping to sell items through a post that links back to the page on your site with that product or service?

Instagram only allows one place a user can click through from. With IG you get one link in your profile bio. Whereas with Pinterest, you can link from the actual post like a traditional ad.

The big difference is how you intend to start your customer experience.

If they start with you at a brand level and you intend to use the entire account to create the first step in your conversion, Instagram is great. For anything where the user starts at the actual post level, Pinterest is going to be better for you.

It's something you can plan for if you haven't already.

Look at your ideal client as you defined them and evaluate the demographic information in your analytics. If you deal locally or even nationally to women and you're selling a product, then Pinterest is obviously the best option.

If your online marketing is about building a brand around your expertise and location isn't as important nor gender then you would be better served by Instagram.

If you can't nail down which would serve you better you can always try both!


Having the capacity to create content suitable to both platforms and manage both profiles is great.

If you do elect to use both a good rule of thumb is: Pinterest for images of what you're offering and Instagram for images of you creating those images.

If you make a Top 10 list with a polished image you can use that on Instagram as well but get lots of video and images of you creating the image that goes with that list and post those to Instagram!

Once you see better traction on one you can then focus your efforts on it.

Pinterest is a fantastic tool for many businesses but if your business is your brand and you're building your online reputation, Instagram is going to be a better option.

Vary your content but remember when users do follow you, they do so for a reason so don't stray from your core brand identity.


Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

If you are new to Social Media and online marketing or find it overwhelming and confusing, my monthly group coaching program, AMPLIFY! Business Academy http://amplifybusinessacademy.com/ is a perfect way for you to incrementally learn the best strategies and tactics to help you grow your business online.

Article Source: http://EzineArticles.com/expert/Susan_Friesen/260293
Article Source: http://EzineArticles.com/10008200

Thursday, 12 July 2018

The Biggest Social Media Changes in 2018


As the year 2018 has started it makes sense that in this new year what could be the biggest social media changes that can be expected.

Typically, the world of social media has witnessed a continuous growth in technology and innovation. Every day some new innovations are seen, or new announcements are heard.

So, let's discuss the prospective trends that can follow in this year and ways in which the social media managers can plan for these changes.

1.Continuous growth in the Live video content.

Recently Facebook announced some changes to its News Feed algorithm that will change itself based on the type of content users that shifting from the user's friends and families to the type of content or pages which the user's followers. This further implies that it is going to initiate an intensive discussion among the users as they share a content in their own private network.

2. Messaging apps will be an important mode of communication.

Today there are various messaging apps like WhatsApp, Facebook Messenger, WeChat etc. Almost 4 billion people use these kinds of messaging Apps to communicate with the each other. These kinds of Apps provide a much faster and easier way to contact people. In fact, using messaging for customer service is more far more scale and lesser to cost especially for businesses and customer services.

3. Virtual reality on the rise of better marketing experiences.

In the era of Artificial Intelligence Virtual Reality is making the headlines. With its unique features, it creates a memorable experience unlike other mediums in the field of marketing. In fact, due to this brand are instantly acknowledging its value.

4. Voice search and AI will be the game changer

As the development continues the voice-powered devices which are quick in responding to the verbal commands are heavily dependent on Artificial Intelligence. As we can see in the market that some voice controlled for personal help are being built into a few devices that we use such as smart speakers, TVs etc.

The other innovation where Artificial Intelligence plays an important role is in autonomous vehicle technology continues to progress. Based on this technology, it is apparent that voice activation will be certainly used for the self-driving cars too. As these kinds of vehicles will be equipped with voice-powered capabilities that will allow the drivers to execute other functions like making phone calls without taking your hands away from the steering.

5. A boom in Live Streaming

There will be an outgrowth of Live streaming and we are going to see a lot more to it. The presence of Live Streaming will increase as it works. For instance, through this technology, we get an upgrade in the phones every day.

6. Online Hangouts will be the order of the Day

The online hangouts are trending fast with the Generation Z which believes in more of socializing and partying. In fact, Online Hangouts goes hand in hand with the VR.

7. Influencer Marketing will be at the Focal point in the Social Media Engagement

The influence of marketing is a Big business with a billion-dollar riding on it. In fact, there are many people mint money up to 6 figures through influencer marketing.

It has a huge impact on the millennials in making their career choices and kind of choices they make in everyday life such as the kinds of products they want to buy.

8. Making stories with Instagram

From a marketing standpoint, the Instagram stories will have a lot of relevance as compared to another marketing platform. There is a flood of Instagram stories which accounts for almost 10,000 followers.


Article Source: http://EzineArticles.com/expert/Martin_Smith/2502997
Article Source: http://EzineArticles.com/9940867