Basic Guidelines for a Friendly Search Engine Website

Tips for Creating an Effective & Efficient Website Homepage

1. The top categories of your website should be visible. Make sure that they stand out.

2. Include sub categories, which are relevant to the top categories on your website.

3. Your message and/or motto should be informative, engaging and memorable.

4. Users should know what your website is about on the Homepage.

5. Create content, which is unique & contains valuable information.

"My rule of thumb is build a site for a user, not a spider."
Dave Naylor.

Important Elements that you Should Consider While Planning your Website:

Your website is your gateway to reaching customers and gaining a loyal audience. There are two really important elements, which should be checked before the development and designing of a website. For starters, your website should be user friendly. Visitors and users should be able to navigate throughout your website with ease. Secondly, always keep in mind that your website will be essential in the way people will find your services and/or products.

The most important page on a website is the Homepage, as this will be the first page that visitors and users usually stumble upon during searches on different search engines. If your website's Homepage is designed in a user friendly fashion - it is more than likely that users and/or visitors will navigate through other pages of your website.

Navigation layout and/or design is paramount to the success of your website, as users are often put off by web pages that aren't user friendly. Arrange categories in a way, that will make it simple for users and for customers to browse through. Also, make sure that your website loads promptly, as slow loading website can be detrimental to your website.

Use Friendly SEO Urls:

On websites, create pages that are clear and that describe each topic, product or service. SEO friendly websites go hand in hand with the development and design of the website. Be sure to utilize SEO friendly urls.

• An unfriendly URL is a URL with irrelevant characters. Avoid using characters that do not pertain to the page's topic. An example of an unfriendly and irrelevant URL would contain characters that do not include the brand name or subject of the web page. Unfriendly urls, can also, contain characters such as:!,#,% and other symbols and/or letters, that do not pertain to your web page. Do not use these formats.

• An SEO friendly URL, typically has the topic or name of the page within the URL.

Keep these tips in mind when creating the different pages of your website. Friendly urls will attract more visitors and users, as these pages won't appear suspicious.

The Importance of Website Pages' Titles:

The title used for each page on a website is of utter importance for your website's success. Keeping it simple and clear usually is the best route to go. Titles on different pages of a website should contain a keyword, which you know users are searching for on different search engines.

The titles of pages on a website will appear on the website URL, as well, as in search engines. Titles should describe the content of the page. It is recommended for each document to contain a title tag.

Content for Websites - Use Unique and Relevant Keywords:

Before creating and adding content to your website, be certain that you've done thorough research on what your targeted audience and customers are looking for. For instance, you can utilize Buzzsumo to analyze the content that's being used on an array of topics and/or competitors. Find out about the latest trends and about topics that are being shared - this way you can stay ahead of your competition.

The Importance of Heading Tags:

Use H1, H2 and up to H6 headings for heading tags on content. Such will show Google, which texts are more important and what the topic is about. The heading tags will help rank your website.

Why Internal and External Links are Important for SEO:

INTERNAL LINKS -

Internal links are links that are found within your website. Internal links will help your users and visitors to navigate through relevant pages and topics faster. Adding hyperlinks to the content on your website will re-direct users to other pages on your website. Google follows such links to be able to track the associations of links to and from the website content.

EXTERNAL LINKS -

External links are links, which are found on other websites that will re-direct users back to your website and website pages. External links can also, be found on your website, which re-direct users and visitors to other websites. Google will follow these links, as these links can have an immense impact on your domain's rank.

For example, a link from Forbes magazine that links back to your website, can generate a significant amount of traffic, which will increase your page's visibility and authority. However, stay away from unethical SEO practices and shortcuts - such as - suspicious link building. Google will penalize your website if you are caught utilizing unethical SEO practices.

It is advised for you to use Ahrefs to analyze back links on blogs and competitors. Ahrefs will identify the amount of back links that website content has generated, social shares, organic keywords, organic traffic and lists of paid keywords.

Clear Calls to Action:

Call to actions are buttons or links that inform and persuade users and visitors to click on these buttons and/or links to do something else. Some examples of call to actions include:

• Contact Us
• Call Us
• Subscribe to My Email
• Buy Now
• View Details

All the above calls to actions will persuade users to take the next step.

Call to actions alert users in taking actions quicker. Furthermore, call to actions - also, helps with user-engagement and conversion rates.

What you can expect when you implement the above tips:

Implement all the tips that we have mentioned when developing or revising your website and surely, your website will be successful and fruitful. Cater and engage with your audience in all possible ways and you will notice an increase on the traffic of your website.

Implement the tips mentioned above when developing your website. If you do - surely, your website will be successful! Cater & engage with your targeted audience in all ways possible. You will see an increase on the traffic of your website before you know it!

Learn more about Digital Marketing when you visit: http://www.mysticwebdesigns.com's blog page, which has continuous updates on marketing trends.

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10 Tips to Optimize the On Page SEO

Here are our top 10 tips to optimize the on page SEO of your Website

1. Create high-quality content

What is important in optimizing and improving the on-page SEO of the blog is to produce the best possible content. Quality content that interests your audience. Content that solves the nagging problems of your audience while offering them what they are in search of.

2. Optimize titles

The headline may be the initial thing your readers see therefore it must seduce them. It's also the section that is first Google takes into account to rank a typical page. To enhance the on page SEO of your website, you need creative titles but in addition optimized and also the main keyword has to arise in the titles.

Use the 70 characters Google displays in search results and make use of the main keyword. The greater at the beginning of the title the greater.

3. Optimize URLs

Although some CMS like WordPress or Blogger create URLS automatically, if you want to enhance the SEO that is on-page of website, always personalize them. The URL of one's blog post has got to be short but abundant with content and relevant. Eliminate empty spaces by using hyphens between words.

4. Create links that are internal

Each time you write an article that is new the blog, create links in content that result in other articles on your blog as long as they truly are related, needless to say. Why?

1. You give Google ways to navigate your website and may rank it better because the links assist to transfer authority from 1 page to some other and reinforce the thematic relevance.

2. You give your readers valuable information as you enrich your content with other useful information. Have a look at point 6 and you'll see what we're talking about.

5. Connect to external pages

Linking external websites offers great value to your visitor as it gives them more info by what you're talking about, of course, you really need to link to pages related to your content within the anchor text.

6. Optimize your images

Optimise the weight and size of the images before uploading them to the article.

Add the "alt" tag to any or all images, using the main keyword.

Fill out the "Title" label descriptively and making use of the keyword that is main.

Add a description towards the image.

Use an image compressing plugin like Smushit for WordPress.

7. Publish regularly

Google likes websites that are updated often. So create an editorial calendar and follow it. You don't need to post every day but do it more often than once a month. And stay regular. On the same day and at the same time if you decide to publish once a week, always do it. Your readers will appreciate it.

8. Optimize content

The body of this article is where you need to work the hardest as it's exactly what your visitors will read. We now have said it before but we repeat: the content is offering great value to your audience and get of great quality. Focus on solving problems for the readers and provide them what they are looking for.

Having said that, to boost the on-page SEO of your website, your primary keyword needs to can be found in your body but additionally variant words associated with the keyword that is main other related keywords and synonyms. Why?

Because Google doesn't rank a page using only a keyword that is single it analyses most of the content (on-page SEO ) and external factors (off page SEO) to see in the event that content is applicable.

9. Optimize meta descriptions

The description that is meta of page or blog is exactly what appears when you look at the search engine results underneath the title and URL.

Aside from being among the factors that Google uses to rank a web site, it's one of the best methods to invite visitors to click on your own article and not another.

The meta description should be seductive and suggestive for a person to click on your post.

10. Optimize the loading speed

Another very factor that is important enhance the on-page SEO of one's website is the loading time. The reduced it is, the better, because Google likes pages that load fast. You'll want to ensure that it stays under 0.5 seconds. The person who clicked on your link might get bored and click the back button in addition, if it takes ages to load. You can check your page speed utilizing the page speed insights tool.

You think there are other approaches to improve the on-page SEO of your blog? Is it possible to inform us your secrets? Leave comment below and discuss everything you do in order to optimize your site.

Ragini Gautam,

SEO Specialist in Trifid Research,

More Updates visit:- http://www.marketquery.co.in

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