Showing posts with label solopreneur. Show all posts
Showing posts with label solopreneur. Show all posts

Tuesday, 15 May 2018

Transitioning From Employee to Solopreneur


Is your number one Bucket List goal to establish your own entity and become a business owner or Solopreneur consultant? Are you planning to abandon the "safety" of a traditional job to directly market and sell your products or services to customers with the money and motive to do business with you?

Going out on one's own is a thrilling and sometimes frightening prospect. Those who take the plunge eventually discover that many resources that are casually taken for granted while working in an office are not readily available to those who step out on their own. As you weigh your options and prepare to write your business plan, be aware of a few changes and additional expenses to expect should you join the self-employed sector:

No paid days off

There will be no more paid sick days, holidays, vacation days, or personal days when you become the captain of your own enterprise. Neither will there be any pay for days off that result from bad weather. When winter arrives and snow begins to fall, there will be days when harsh weather conditions impact your business and your income. When the governor of your state declares a snow emergency, important meetings will be postponed and businesses may be unable to open and operate.

In particular for those who own a B2B or B2C venture where the business model requires you or your employees to visit the customer's location (e.g., cleaning services), or customers to visit your location (e.g., a laundromat), snow days = no revenue days. Small businesses have been known to go out of business within a year following periods of extreme weather.

Establish business credit

For tax purposes, it will be useful to open a separate business bank account and also apply for a business credit card or two. There will be business expenses to write off and you'll want to make it easy to monitor spending. Do yourself a favor and check your personal credit ASAP and pay off outstanding credit card balances to improve your credit score and correct any errors.

Financial management

Financial management will assume more than one form. As noted above, you'll need to establish credit for the business, so that you can order inventory and supplies without immediately impacting the business cash flow, for example. Those are Accounts Payable items. You will also need to ensure that customers pay you on time, or at all, and that is an Accounts Receivable function.

Maintaining sufficient cash flow is crucial to the business' survival and your own ability to keep a roof over your head, food on the table and your car on the road. You must develop a business budget and plan for the purchase of equipment, licensing costs (if applicable), insurance (if applicable), professional certifications (if applicable), or space rental (if needed).

In addition, you may consult with a business attorney or accountant to discuss the legal structure of your venture: Sole Proprietor, Corporation (chapter S or C), or Limited Liability Company (LLC). The type of business that you're in and your exit strategy will play a role in choosing the business legal entity.

Paying for office supplies

Free scanning and photocopying will be over. When you need to staple a few pieces of paper together, you must buy the stapler and the staples and you'll buy paper clips and envelopes, too.

There will likewise be no meeting space or audiovisual equipment for you to reserve. You'll have to meet at the client's office, or at a coffee shop or other restaurant. Privacy might be an issue and arranging a Power Point or other visual presentation might be awkward as well.

A lap top computer or tablet will be office equipment must-haves. It will be imperative to possess the tools of your trade and to always appear as a competent and prepared professional as you develop your reputation and build your brand. Good luck!

Thanks for reading,
Kim

Kim L. Clark is an external strategy and marketing consultant who brings agile skills to the for-profit and not-for-profit organization leaders with whom she works. Please visit http://polishedprofessionalsboston.com to learn how your organization can achieve mission-critical goals when you work with Kim.

Article Source: http://EzineArticles.com/expert/Kim_L._Clark/647250
Article Source: http://EzineArticles.com/9826413

Monday, 14 May 2018

Multiple Revenue Streams Keep A Solopreneur Solvent


To build a successful career as a Solopreneur consultant requires courage, resilience, possession of marketable skills and relationships with people who are willing and able to refer or endorse you for paid project assignments. Solopreneur consultants must have a talent for selling, the discipline to create and pursue business goals, a knack for big picture thinking and implementing strategies and an understanding of human nature and motivation. The ability to attract good luck and dodge bad luck helps, too.

Precious few Solopreneurs are able to just "go to the office" everyday and delve into the usual work. In order to generate the preferred amount of business revenue, we understand that creating multiple revenue streams may be necessary and to make that possible, we must recognize the marketability of our skill sets, in aggregate and in segments. As well, we must learn to package, promote and sell our skills and value to prospective clients.

Consider my revenue streams, for example. When asked, in my short form elevator pitch I say that I'm a self-employed external consultant who provides business strategy and marketing solutions to mid-size for-profit and not-for-profit organizations. What that means in reality is that I've facilitated strategic planning meetings at not-for-profit organizations; edited a 100 page nonfiction book and also served as its photo editor and project manager; developed curriculum for a series of 90 minute sales skills training workshops; and periodically I teach business plan writing.

I've been fortunate enough to regularly win business strategy development or marketing campaign assignments, but the fact is that there are often gaps and in response, I've learned to branch out and offer segments of my skill set to clients or employers as a way to maintain my required cash-flow and, whenever possible, also enhance my brand. In my experience, it's the ability to leverage one's perhaps infrequently promoted competencies that help Solopreneurs to create and sustain a profitable business venture.

My friend Adela is a busy educational consultant who works with college bound high school juniors and their parents to identify suitable colleges for the student and navigate the application process. Adela's business appears to be thriving, yet she nevertheless teaches Spanish at a local university (she was born and raised in Mexico and came to the U.S. to attend Notre Dame University).

Jackie, a friend of many years, is the founder and manager of a small, full-service fitness center that became very successful in that highly competitive market, yet she teaches a fitness class at another gym a few miles away. Why? Because she gets to observe another style of fitness center management from the inside, she receives training in new fitness techniques that she can evaluate for inclusion in her own gym and she earns a few extra dollars each week, something that a mother of four can always use. Sometimes you can get paid to research the competition!

My friend Carole toggles between freelance marketing gigs at technology companies and corporate positions in that sector. She's a Lotus alumna who's also worked for tech giant EMC, distinctions that command respect and open doors in the tech industry. In between corporate gigs, Carole goes out on her own to develop marketing strategies for tech start-ups. A couple of years ago, she was offered a position as director of marketing at one of those start-ups, but when the inevitable reorganization occurs, she'll re-enter Solopreneur life.

So, Solopreneur friend, I invite you to put on your thinking cap and brainstorm how you can create additional revenue streams by exploring how certain segments of your skill set can be packaged and promoted to current and prospective clients!

Thanks for reading,
Kim

Kim L. Clark is an external strategy and marketing consultant who brings agile skills to the for-profit and not-for-profit organization leaders with whom she works. You can ensure that mission-critical goals at your organization will be achieved when you contact Kim at http://polishedprofessionalsboston.com.

Article Source: http://EzineArticles.com/expert/Kim_L._Clark/647250
Article Source: http://EzineArticles.com/9912854