One of the most powerful traffic generation methods which is often overlooked is becoming a guest writer by submitting your content to other websites.
Now, many marketers submit content to article directories, which might have some benefit but is not quite as powerful as guest blogging.
The idea behind becoming a guest writer is simple -- you contact the owners of blogs and websites within your niche and offer original content in exchange for a link to your website. This has tremendous benefits for search engine optimization because other websites within your market are going to be linking to your website, often with the anchor text of your choice!
This isn't just about improving your search engine rankings, however, since submitting guest posts can bring lots of direct traffic as well. How do you go about doing this?
The simplest approach is the direct approach, meaning that you would contact webmasters within your niche by looking for the top ranking websites for many different keywords in your market. This can certainly be time-consuming, especially if you're trying to build a list of many different websites to contact, but you could easily outsource this part of the task.
Not everyone will agree to accept the content, of course, but that doesn't matter as long as you get a certain percentage to say yes.
As you can imagine, it is important to focus on high-quality content as this will improve your chances of syndication. The more successful the website is, the more traffic you will be able to generate to your own website, but this in turn requires you to provide very high quality articles in order to succeed.
This is really another form of article marketing, but you're actually going directly to important websites instead of just hoping that publishers will come to the article directory and
pick up your articles.
With millions of web sites on the internet (and every one of them competing for the almighty visitor), we are literally being pulled in 50 thousand different directions by web masters all wanting us to visit their web site with hopes that once there, we'll buy what ever it is they're selling.
But what happens when you receive all this traffic and no one buys? If only we knew what all those visitors really wanted. It seems to me that many of us webmasters and web business owners are at a loss as to understanding some of the finer details when it comes to marketing online. Before I go on, let me say this. We who do business on the internet are, in some ways, at a real advantage to those who are only focusing on the brick and mortar model.
You see, when someone leaves a retail outlet there's really no way of knowing what that potential customer really wanted, unless you ask them of course. But for us web business owners we can know. How? you ask, well, there's hidden secrets right under our noses and many of us don't even know it. I want to share a true story with you about a successful web site owner who knew enough to find these hidden secrets and turned his business into one of the most popular sites on the web.
About four years ago, Marc McDonald had a hobby where he ran an awards site. After a while he started listing everything by category. Shortly after that, he discovered that his freebie page was receiving more traffic than all his other pages put together. Now, what happened next, was a crucial point in Marc's progress and literally changed his life.
Realizing that his freebies page was the most popular to those visiting his site, he wisely changed his focus from an awards site to a freebie site. The results were astounding. Today Marc's web site receives over 1.5 million visitors a month and has a subscriber base of over 132,000 for his freebie newsletter. How many of us would like these kind of statistics to brag about. Marc has now quit his job and works full time on the web doing what he loves.
Did Marc just luck out ? NO, he discovered hidden secrets that are available to all of us. What were these secrets and where did he find them?, in his log files. That's right, hidden away in his log files were secrets that told him exactly what his visitors wanted. Sure, they were interested in sites that were worthy of an award, but they were more interested in all the freebies that the web offered.
Now this is just one example of how to use little known secrets to expand or perhaps even, change your focus to your online business. If you discover that you have pages on your site that get more traffic than others, why not give your visitors more of what they want. Expand on those pages, maybe even let people opt in to your list so they can be kept up to date with the most current changes or offerings. What pages on your site are the most popular? Hey, your visitors might be trying to tell you something.
This article presents 10 smartest and most effective strategies you can use to promote your blog and instantly attract visitors who are genuinely interested in your niche.
1. Stop Tweaking / Modifying Your Blog
Are you spending too much time tweaking your blog to give it the right feel? Let me tell you, the overall design does not matter to your audience as much as your content does. Instead of tweaking your blog every now and then, focus on creating content that is fresh, engaging and informative for your readers and make them come back for more. 2. Creating Pillar Content
Producing quality content is one of the biggest challenges for bloggers because creating high-quality content on a regular basis isn't easy. Good content makes a powerful impact on your audience, which is why it is important that you take the time to create the high-quality pillar content that can solidify your blog's reputation. Pillar content refers to a series of posts that represents your blog's best content. It includes all the great posts that you will refer new visitors to for their usefulness.
Great content serves as a go-to source for good and informative message for your audience within your particular industry. Pillar posts provide major support to your blog and are considered a very important component or staple of your blog. When you start promoting your blog, pillar content will serve as your bait to attract more traffic.
Once you have set up your blog, the very first strategy you should implement is to create relevant posts and populate your blog with some really new, yet interactive information. 3. Don't Focus On Monetizing Your Blog Too Much
Many new bloggers create blogs to earn money. Although there is no harm in earning money, putting too many banner ads on your blog can become too distracting for your audience. If there are too many, they can make your blog look really ugly and they can actually take your visitors away from your blog. Do you still think this could be a great way to promote your blog? I bet you don't. In fact, you should focus on building your email list and a targeted pixel list. Both of them will help you get what you're desperately looking for, more visitors and more money by re-targeting your visitors through paid ads. 4. Research Your Niche and Find Out Who and What Matters
A very important step you should take before starting your blog is to thoroughly research your niche. You should need to spend know all the ins and outs of your niche and know who matters, for instance, who are the influencers, big players and small players contributing to the niche in their own capacities. You should make a list of all the competing sites, channels, podcasts, influencers, communities and groups that are working within your particular niche. It's very easy with SE Ranking competitor research.
By doing so, you will have a major reference file of all your competitors within your niche. You will be able to see what they are doing and talking about and also all the items they are putting for sale and products that are popular among your audience. 5. Reach Out To Your Audience
Once you have your blog nicely set up and great content to pull your audience in, start promoting your blog. Take out the detailed list of all the influencers, big players and small players you're made prior to starting your blog. Keep a close eye on the small players, because you need them for blog promotion. You can start by offering them testimonials, case studies or even a blog post they would be interested in publishing. It is important for you to start a one-on-one relationship with the big and small players. By contribute on other people's' sites through commenting and sharing their work on your blog, they will start to recognize you and connect with you.
6. Become An Expert In Your Niche
Whether your niche is SEO, Digital Marketing, Content Marketing or any other, you should not only attain extensive knowledge about your niche but also present it in an interactive and engaging way through your blog. Your future audience is waiting to read content that addresses them and their needs. It is the power of your writing and expert analysis that will help you attract your audience.
7. Post Comments
Commenting on blog posts and participating in various forums and social groups is often seen as a way to get backlinks. But if it's done right, no such issue will arise. Always post comments on blog posts only when you have something meaningful and informative to add. Make sure to use your own name to do it, and not your brand. Participate in niche groups and influential communities on social media. Present yourself as an authority in your niche and genuinely help people. Don't just drop links.
8. Create An Interactive Conversation Flow And Acknowledge Your Readers
When creating content, make sure it is engaging enough to get the audience talking. Your posts should pose questions from your audience and encourage them to respond or share their own similar experiences. Your audience can talk to you via blog comments or email, make sure to acknowledge them and reply to them. This will encourage facilitate interaction. 9. Monetize Your Site
When it comes to earning money from your blog, take a proactive approach, because it can bring organic traffic. When you offer a product or service on your site you can attract your target audience. By creating a profit funnel, you cannot only generate more leads but also generate a lot of revenue in the next few months.
10. Use Paid or Sponsored Media
Utilizing paid or sponsored media is a viable option and an effective strategy for blog promotion. It includes blog promotion through Facebook ads, Google ads, promoted tweets, YouTube pre-roll ads, and much more. These social networks can bring an incredible amount of traffic, as well as, hundreds of leads to your site.
When you follow the strategies discussed above for promoting your site you will not only be able to boost traffic to your site but also generate revenue from it. Remember, promoting a site or blog is not a difficult task. It just takes a little time and understanding of what works. Implement one strategy at a time and see the difference.
You can be part of the revolution that's been taking place in the U.S for some years now, the first wave of Americans that are changing careers after their 50th birthday. In the previous generations, for centuries, people would work at the same job or within the same profession right up to the end of their working careers.
But that mold has been broken and now more and more people are starting second, or encore careers that can continue until they no longer desire to work. These new career adventures can be exciting, challenging and rewarding and can be managed as long as the person desires, even well into their 70's and 80's.
These new online careers can also be passed on to family members and can become quite lucrative. One study that I've read about shows that 40 percent of those working at the age of 62 had started their second careers since they turned 55.
When someone has a passion or a purpose and they set their mind and follow a well laid out plan anything is possible and new careers can take off at any age. Some can become financial gold mines while others supplement Social Security and pension checks while paying off more in satisfaction and peace of mind.
Many have always had to go through the routines of getting up early in the morning and getting ready for work, driving off into the rush hour traffic, working all day and then driving home again risking life and limb on the freeways and streets of any city. That gets less and less appealing as we get older and working from home sounds like a great idea, it did for me. A question that I asked myself many times over a period of a couple of years was "what is your encore career".
Well, it's entirely possible for anyone to make that career change at any age and stay in the comfort of your own home and make money online. After all there are well over 2 billion people searching the internet for everything and that number grows every day. Once you decide on a new career choice that you can do online, you can set your own work schedule around your life instead of having it the other way around.
Changing your career at any age can be challenging and will force your mind to grow. Of course it will take lots of time and focused energy to become a professional at anything and there needs to be that investment on the sowing end prior to doing any reaping. It's an exciting time because you're creating something new, your career and future lifestyle. You are building a career and source of income and maybe even wealth and riches.
When someone mixes their energy with motivation to follow a well laid out plan the goal is sure to be met with constant forward progress toward the goal. Once you answer the question "what is your encore career" and step toward your choice it's just a matter of time before you become an expert in your new career field. It's only a matter of time before you become an expert, earning an online income and reaching for the potential in your new career.
You are in a great position if you already know just what it is that you want to do and can jump right in with the right skills and get started with lots of enthusiasm, focus, and positive energy. If you're in the "searching for new careers" stage the process will take a little longer according to how long it takes to decide on the right course to take, and gaining the skills needed to excel in your new chosen career.
If you're in this stage of development know that there are a number of career test websites, that can give a good idea of what strengths and weaknesses a person has and can help with the decision on the best path to take. It would also be a good idea to ease into your new career while still hanging onto the "old" one as it may take a while to generate a steady income.
It's also a great idea to take whatever time is necessary to discover what it is that you really want to do. This new career, especially an over age 50, second or encore career will be a long-lasting work-at-home enjoyable experience. It's important to settle on a specific plan to accomplish some pre-set goals and take an organized and monitored approach and as you reach each goal, make a new one.
To find out what your talents are you can make two well-thought-out lists, 1- things that you're good at, and 2- what you enjoy doing. Notice just what your talents and interests are as you take your time and neatly write down on the two lists. Think of the things done in the past and what you can comfortably do now taking into consideration age, disabilities, and work environment. Is the work-from-home situation the best one for you as it is for so many others?
Make a list of 3-4 possible career choices, then decide on one of those choices and focus on that one only and forget about the others. Be sure to choose something that you will enjoy well into your retirement years. There are many work-at-home opportunities, and not just for the over 50 crowd but for anyone that will give their full effort to the growth process of their career idea, according to their plan.
My name is Pete. If you would like to learn about making money in your own online business, making your own websites, increasing site traffic, writing content-rich articles, it would be a great idea to take advantage of an absolutely FREE opportunity 10 FREE Certification Course Lessons and get 2 FREE WordPress websites to create, step by step, your own sites. There is No Card Required - Nothing To Lose. Come see for yourself and Sign Up at the bottom of every page: http://www.newcareerat40.com
It is possible to make money online, running your business from home. But to be able to do this, you have to have a web site. Most people starting up a home based business will try and build their own, that's fine if you know what you are doing but can reflect very badly if you don't. Home based business web sites, need to be professional looking but not overly flashy!
1) Pay someone to build your web site for you. Look around you, web sites can be purchased at low cost these days.
2) Use a Free template or paid for template. Web designers work from home too and are happy to work for low fees to get their own online/home-based business off the ground.
Make sure your web site is consistent.
Your customers will want to see a consistent web layout. Most users will make an impression of your site in seconds. The difference between a good looking site and a bad looking site is a potential lost sale.
If you run an e-commerce business from home, don't try and build the shopping cart yourself. Use a third party product like PayPal, particularly good for selling a few products and well respected. Payment processors like PayPal take care of your Data Protection requirements and leave you to get on with promoting your internet business.
Third party software
With a small investment, you can purchase a complete shopping cart or if you are on a tight budget, you could use an open source e-commerce product. Either way if your home based business sells a lot of products, why try and re-invent the wheel!
Paid host or free host?
Don't make me laugh! A years internet hosting with your own domain name costs less that taking someone out for dinner. If you don't make this one investment, then why bother starting a business at home? Owning a domain adds professionalism to your business. How many www. mysite.myinternetserviceprovidername.com web sites have you seen, that are successful online businesses?
How much does it all cost?
Hosting your new web site and fitting it out with e-commerce might cost you less than a $100 per year. This depends how many products you sell and how much of the work you are prepared to do your self. But be realistic know your limitations and know when to ask for help!
Influence is subtle yet powerful and this quote by TemitOpe Ibrahim does make us understand the potential of it: "Influence is when you are not the one talking and yet your words fill the room; when you are absent and yet your presence is felt everywhere." Well, business does not work on strategies alone, in fact, business runs on the science of marketing and advertising too.
Today, the face of marketing has made the world more open to opportunities, however, the latest concept that business runs on is influencer marketing as the archaic methods of marketing are not delivering what they used to deliver earlier in terms of audience attraction and profit maximization. Also, we live in an era where people have more faith on self-help gurus, experts, and buyers who provide genuine feedback that is why people now value advice from third parties and influencers whether micro or macro depending on the dynamism of the business.
Various studies have shown that many business houses, whether startups or multinationals have increased their budget for marketing and are mainly focusing on the power of 'influencer marketing'. Since, ages we have seen cricketers and actors influencing the mass audience by endorsing various brands. Well, this is one perfect example of influencer marketing because as an audience, we tend to buy a product that is recommended to us by someone who is the face of the country and we have seen, otherwise, we know, there is no synergy between a cricketer and a toothpaste brand.
Why Does Your Business Need Influencers?
Any business works well when word-of-mouth is a part of it. In our daily lives also, recommendations play a great deal. Imagine yourself buying a product or a service online by just reading the reviews mentioned by some random people whom you don't even know. Well, mostly, we don't fall for it even if the product and services are great in reality. On the other hand, when the same piece of information comes from a reliable source then our brain automatically tends to believe it and gives a positive feedback if the influence is strong.
Influencers are great traffic generators, if influencers are ensuring to enlighten your brand amongst audiences then you ought to have a landing page as all this traffic will directly land to your website in order to generate good revenue.
However, now the smart customers do not fall for archaic marketing done via commercials or billboards, in fact, people now do all the research themselves and want to hear an honest feedback from someone they know and share a connection with and this is a major reason why various startups and multinationals are doing influencer marketing on various digital platforms.
Why Audience Matter?
Doing marketing on a larger scale has its own pitfalls if distinctions are not made. As a company, you must know what topics, blogs, and hashtags will your targeted audience follow and then play the influencer marketing card.
Every brand needs a different influencer marketing strategy as attracting the audience varies from brand to brand and if the influencer strategies are not distinctive then the end result will not be productive. Triggering the area of interest in the individuals will automatically let them follow you, share, or purchase your product or services.
How Influencer Marketing Works?
Specify Your Audience:
The first step to influencer marketing is identifying the online audience. Once that is done, understand the science behind their decision making, what impacts them the most, and what is the unique buying factor that they consider the most.
Think of An Apt Influencer:
After figuring out what the audiences need and how their decision making power works, implant a human magnet that attracts their needs in the right manner. If the buyers' decision-making power is not what is being targeted then the purpose of influencer marketing is not being fulfilled at all.
Track Influencers and Their Activities:
By tracking your influencers you get to know a lot about the activities they do to attract the audience. Always listen to the advice of your influencers. Watch them carefully; figure out what topics do they focus on, how and what do they share with the targeted audience, and how do they respond to the queries of the targeted mass audience?
Assessing The Result:
If you do not evaluate the outcome of the influencer marketing strategy you use, then it may suffer bottlenecks as and when it grows. Keep a close eye on your relationships. Develop a bond with them and then convert your targeted audience to your clients by providing a positive experience.
If the concept of influencer marketing is foreign to your brand still, then remember the saying; it is better to be late than never!
If e-paper has replaced newspaper in your home then don't feel guilty about it. You are not alone; in some years this will be a norm everywhere. It is primarily because of the penetration of internet services, high-end smartphones in remote corners of the world and cheap accessibility. Most of the action takes place in the online space and this is why it has become a common hunting ground for businesses at large.
Decoding Digital Marketing
Marketing is not merely an attempt to sell products or services but an integrated process aimed at creating a predefined impact. It is a strong influencing force that can transform a business. So, experts stress on the growing importance of digital marketing in shaping a business for maximum gain. There is a swelling number of internet users and this provides ample scope for a business - new as well as existing ones, for market attention and convert it to tangible gains.
Here's Why Digital Marketing Is Not An Option But Compulsory For Every Business
Digital marketing is a staple strategy for every business aiming to make it a noted venture in the respective industry. The process flows through several channels and uses a number of tools to accomplish the desired goal. It is specifically goal-oriented and you can see the results in lesser time than traditional marketing methods. Here are some of the most important reasons for relying on it for a successful business.
Concrete analysis and adaptation: In digital marketing, user activities are monitored to arrive on a concrete data about the targeted group. Real-time data that gets updated from time to time; it enables more accurate analysis. This makes it most effective in predicting market trends and adapting to the changes.
Unhindered communication: There are several barriers of communication, in traditional marketing processes which can hinder the transmission of messages to your target group. However, digital marketing communication does not encounter such hindrances because it is direct and engage customers for undivided attention.
Customized content: Based on the data, communication strategists decide on messages which can be easily understood by consumers, meet their demands or resolve their problems and direct them to purchase the products or services.
Customer tracking: Digital marketing services target individual customers by identifying them through the device they use and their demography. The analytics are used to predict customer preferences, behaviours and predict their actions. It tracks customers from their initial interaction to end sales.
Dynamic approach: It uses real-time data, reaches the maximum possible customer pool, provides an immediate workable solution and aids in easy sales. This dilutes the time-lapse between each procedure and encourages more consumer engagement and sales.
Digital marketing offers you easy and unmatched solutions to overcome some critical marketing challenges. This has become all the more relevant because of intensifying market competition and penetrating use of technology. Digital marketing services are leveraging business like never before.
Shyam Future Tech, being a renowned digital marketing company in Kolkata which offers it's customers best of services with regard to online presence in such a way that it captures the attention of the visitors, hence turn those visitors into prospective customers.
Every sensible business owner today should have a social media marketing strategy. The real secret to success is in being able to earn money from your social media following.
With over two billion users on Facebook every month, this is the best place to start to generate income from your social media following. Your Facebook fan page should mirror who you are and why you're worth doing business with. You should make the most of the special features Facebook offers, including:
The Like button
Contact Us button
Email sign-up tab
Polls
Events
Give obvious calls to action, like, "Click the Like button so you can keep up to date with all of the hottest news" or, "Click the Contact Us button and we will be delighted to answer your questions."
Encourage Engagement
Motivate people to like, comment and share your posts. This will maximize your messages about your business, and more traffic means most likely more money. You can do this on most social media networks, not only Facebook.
Promote Your Account to Get Followers
Facebook makes it possible for you to advertise your profile in order to get more likes and followers. You can do the same on Twitter, Pinterest, LinkedIn and more.
Boost Your Best Posts
Check your Facebook Insights and find the content that is getting the most engagement. Then convert them into an ad by boosting the post. It should have a link they can click to learn more. Focus on the audience carefully so your boosted post will be shown to people interested in your market.
Produce Ads from Scratch
Creating a Facebook ad from scratch on Facebook will take a little more time, but give you more control. You'll need:
A good picture
An attention-grabbing headline
An intriguing description
A URL to send them to in order for them to take an action, such as subscribe or buy now
Market on YouTube
YouTube is one of the top five sites in the world and the top video-sharing site. Develop how-to videos and useful content. Include a call to action to subscribe to your list, or to buy a product.
Pinterest
Research has found that Pinterest users are 80% women and that at least half of them buy products they see on the site. Starting a business account on Pinterest instead of a personal account offers a number of benefits. Pinterest provides analytics to the business owner, buy buttons on pins, and other helpful business tools.
Instagram
Instagram is all about images and video. Use hashtags to promote your products. Instagram stories get sent out to all your followers, but are only there for One day and then they disappear. These are a great way to post flash sales and special offers that can help you make money fast.
Facebook is the best place to start with your social media monetization strategies. It's the number one social network for all ages and your target audience are using Facebook. To learn how to make your Facebook marketing successful and profitable, download my Free Checklist, Successful Facebook Ads at https://jonallo.com/FBads
Although many are drawn to the idea of having their own small internet business, many budding entrepreneurs do not know how to start a small business online.
Have a Solid Business Model
The first rule of how to start a small business online is to have a solid business model. There is no secret 'push-button' model to generating income online. There are many hyped-up schemes on the internet that promise that you will make millions of dollars for doing very little work by just pushing a few buttons. But these are just not reality. Having a small online business is just like any other business.
However, a small internet business is scalable and enjoys higher margins and lower set up costs than a traditional 'offline' business. A solid business model for an online business has the prefect mixture of recurring income, affiliate income and high ticket income.
Take Action
You have to be willing to actually get started. The internet is a great resource and there a many articles, forums and websites that all provide information on how start a small business online. It is important to do research on the best business that suits you, but you have to commit and get started building a list of potential customers. This list of potential customers will become a valuable asset as you start to build a relationship with them. You need to provide valuable and relevant information to them to build their trust so that they will be willing to buy from you.
Provide Value
As mentioned above, one of the keys of how to start a small business online is to provide value. In the business world of the internet, if you give, you will receive. If you provide valuable information to your potential customers for free, they will be grateful for it and want more and will be willing to buy it. If you provide rubbish, they will think that you product is rubbish too.
Generate Traffic
A business online without traffic is like a shop in the back street of a old run-down town with no passers-by and nobody knows that it is there. If you really want to know how to start a small business online, you need practical skills to generate traffic to your website pages. Website traffic can either be free or paid for and they both have their advantages and disadvantages. But, with a skilled combination of both, you can have a long term stream of potential customers coming to your online business.
Invest In Education
As with any business, if you want to know how to start a small business online the most important skill you can learn, is marketing. There are many online business entrepreneurs who have gone before you. If they have had success with a business model that interests you, you can learn from their efforts. It is vital to have access to a community and mentors because learning from someone who's already successful online will make a big difference to your results.
The internet and the new digital economy has made it possible for many people to discover how to start a small business online. An online business does not require a bricks and mortar premises, staff, stock or large financial investment in inventory to make it a success. If you have a computer and access to the internet you can start straight away. You do not have to buy stock or worry about how to supply it to your customers and your online business can work for you whilst you are sleeping!
Multiple income streams are possible with internet marketing because it is presents so many opportunities. But first, let's define what a stream of income is and why it would behoove someone to have more than one. An income stream is a source of spendable cash. If you are like most people, your job likely provides almost all, if not all, of the spendable income you have.
A major health problem can curtail the flow of that income if you are unable to go to work. Being laid off is another reason why that source of income could stop flowing. Or, your employer could go out of business. All of these reasons, plus countless others, happen to people in every walk of life each and every day.
The loss of a steady stream of income is very often an immediate problem because most people have very little money salted away for that proverbial rainy day.
One way would be to get a second job. However, that would mean working so many more hours each week that you wouldn't have time to enjoy life. It could also put you under so much more stress that your health could deteriorate. Now, if you got sick, you would interrupt both streams of income. So, a second job probably isn't a good long-term solution.
A better solution would be creating a stream of income that continues even if you can't work, or if you do get laid off. That's where the internet can be a great resource for you. You can pick almost limitless topics there that are of interest to thousands upon thousands of people. Having a huge audience is a must if you want to generate an income stream on the internet. There are people today who have websites where they sell products, books, articles, ideas, services, hobby items, etc.
You get the idea, I'm sure. Each and every one of these websites can be set up in such a way that people can go to them to purchase whatever the site offers. And, best of all, the site's owner doesn't even have to be awake to make money. It's not only a stream of income, but much of the time it is a passive stream of income. That means that the owner isn't even involved in taking a person's order, sending the product, or collecting the payment for whatever has been purchased.
Now, imagine having several of these websites at work for you 24/7 while you go to your regular job. Now, you have multiple streams of income and they won't be interrupted by sickness, a lay-off, or the doors being closed. You might want to investigate this idea further to see if you could do something similar to protect yourself and your loved ones from a disastrous interruption in your normal flow of income. It might even become a whole new full-time job for you. Think about it.
You are invited to claim your free Internet Marketing Library of seven, that's right free and 7, e-books that will help you get started as a profitable internet marketer, when you go to [http://www.Ted-Hall-Here.com]
Passive income, also known as recurring income, is a popular term right now, and it includes a wide range of income streams from rental properties, membership services, book or eBook sales, and more. The phrase "passive income" can be inaccurate because there's nothing passive about creating a passive income stream.
Recurring income is simply an income stream where you don't trade your time for a specific amount of money. It's not time or project based. It also takes work to maintain a passive income stream so it continues to make you money.
You must proactively build and maintain a passive income stream if you want it to continue to earn money for you for a long period of time. The more work and attention you give to income streams, the more money it will make you.
Membership Website
A membership website is a good way to develop a unique community around the products that you provide. Exclusivity sells, and this is no different with a paid membership area on your website for members to network, get unique content, and exclusive access to you.
Subscriptions
If you're an info-product creator, subscriptions are an excellent way to build passive income streams. You can sell subscriptions to your content where people subscribing gain access to regularly released content for as long as their subscription is available. It is much easier to keep regular customers with a subscription-based business model.
Webinars
Although webinars are not a passive income source, having said that, you can record a webinar and then sell access to it. This can make you money given that the content remains relevant. It can be stand-alone or be part of a course, subscription, or even in a bundle with several of your products.
Courses
There are several ways to develop a course to go alongside another product you have or as a stand-alone product. There are a number of websites out there for course creation, or you can choose to host your course on your own site. You may also prefer to email a course to customers.
Sponsorships and Ads
Sponsorships and ads are often overlooked examples of passive income streams. You can sell advertising spots on your website in set spaces either on your main page or in the sidebars. Also, you can sell sponsorships for individual posts or categories on your blog. If you have a podcast, you can have sponsors for each episode of your podcast.
Creating a membership website is a great way to set up recurring, passive income. You build the website and create the content once, and you receive recurring weekly, monthly or quarterly payments. For an easy to follow guide, download my free checklist, How To Start A Membership Website, at https://jonallo.com/membership
Digital Marketing is continually evolving and this may seem unsettling at times. Strategies that were working in past, might not be effective in the present. Do you know why many businesses fail to get ahead of their competitors?
It's simply because they are not willing to adapt to the ever-changing world of digital media. But, the great thing about a digital marketing strategy is that you can change them on the fly in response to real-time results and analytics data. While this may seem tricky as if you change things too quickly, you may not be able to find if your strategy worked for long-term. But if you wait for a long time, you are likely to waste your two valuable resources: time and money.
With that said, how do you know when its the right time to change your Digital Marketing strategy? To help you keep up with the fast-paced industry, I've created this post to help you know when to change your digital marketing strategy.
Below are the 5 signs to help you decide when to quit your existing strategy.
1. Focusing on low-value metrics
If you're concentrating on low-value metrics like impressions and clicks, you may be missing out because impressions and clicks only let you know about your marketing visibility. And not the real accuracy of your strategies.
2. Only focusing on your brand not on audience needs
Every marketer wants to spread their brand name but you should not overdo by pasting your brand name all over everything. In fact, make your content educational that focus on your audience problems and needs. This would really help you in targeting buyers in initial stages of the buyer's journey.
3. Over usage of keywords
Although, it's required to place keywords in your content, Google's priority always lies in providing reach user experience and relevancy of content. Google has nothing to do with how many times your site shows the keyword like "Digital Marketing Strategy."
4. Don't rely on your instinct
Your prior experience is certainly precious. But your decision-making process should not be only based on what worked in the past. It's a really bad idea as what worked tomorrow may be completely irrelevant today. Therefore guiding your marketing strategy through objective data will only get you better results.
5. Not integrated
Whether it's about veteran digital marketer, sitting in IT or a start-up company, it's too common for digital marketing strategies to be finished in silos. It is an easier way but of course, it's not effective. It's true that digital approach works best when it's integrated with traditional channels.
Integrate different marketing strategies and use only the correct tools
If you don't have the required skills set, don't hesitate to purchase special services
Identify your online value proposition and apply it across all digital marketing channels
Last but definitely not the least, prepare yourself
But before you do something ask yourself few questions. Asking yourself right questions and having their answers in place will certainly help you make the right decisions. I've given some Q's & A's below to help you out.
Which digital channels are most effective for you and why?
With so many digital channels around, it gets difficult to choose the best one. So you can identify it with these simple basics:
Identify the channel where most of your potential customers like to hang out
Analyze your target audience behavior
Build awareness with Twitter
Attend industry events and conferences
Social media and newsletters to reach out to your potential customers
SEO or combination of SEO and PPC to help you attract more visitors
How to evaluate your digital marketing activities?
Unfortunately, some companies don't know how to answer this question correctly. If you're also one of them, don't feel embarrassed! Just hop on and find out how can you determine the right metrics and evaluate your current digital marketing activities.
Identify your target KPI (Key Performance Indicator) to help you understand what's working
Monitor your website traffic and sales to know the necessary statistics about your customers
Track and measure your metrics through Google Analytics
Survey your site visitors to find if they're satisfied with your solutions
Track ROI, conversions, market share, and sales
How to make your business stand out from the crowd?
In today's competitive digital market it's really difficult to make your business stand out from your competitors. But an effective strategy can help you stay ahead of them. Let's see how.
Effectively communicate and educate your customers
Stay honest and transparent to build customer's loyalty
Talk less, listen more
Be authoritative and helpful in what you do
Know your competitors and learn from them
Be creative, open-minded, and try new technologies
Speak in your audience language
Use proof points and testimonials to show you're the best
Final Thoughts
As the world of online landscape changes, so should your digital marketing strategy. So it's essential to stay aware of the changing market and the new advancements in technology to help you grow furthermore.
I am Ajay Arora, I am a renown Digital Marketing Expert in Chandigarh India. I write custom Digital Marketing strategy for different businesses to boost their brand penetration resulting in more sales. If you want to boost your sales or want to build your brand through digital marketing then consult me!
An all-encompassing content marketing strategy, white hat organic SEO practices, consistent link building efforts and solid social media marketing, well, this sure makes for a killer digital marketing strategy.
But hey, too much of it all, and you're only doing what the rest of the world is doing. Today, let's try and look through the things a little differently.
Let's deal with a few questions first.
Do you remember when exactly was the last time you ran a competitive analysis? Don't mind me asking it, but have you ever done it at all? If your answer is a big, naive no, then perhaps you don't have any idea how your digital marketing strategy stands compared to your competitors.
Let me tell you a secret, peeping over your competitors can be an unexpectedly wonderful can massively help you find your own shortcomings and in the process, help you get better at the game. I'm sure you've heard this saying countless times before - keep your friends close, and your enemies, even closer. And in the realm of online marketing, this is one quote you need to live by.
See, every business that exists on this planet has at least a competitor who's aiming for the bigger portion of the pie. So doesn't it make sense to know how your competitors are sailing more smoothly than you when both of you are dealing in the same products or services. If you look at it closely, it's quite a creative way to get a better understanding of your target audience. Once you're familiar with the tactics, you can formulate some really killer strategies.
So here are some of the things your business competitors can teach you about digital marketing.
Target audience and traffic: I'm sure that you think that you have a fair idea of who your customers are and where they come from. But a simple analysis can determine whether any of your competitors is attracting more traffic than you or not. It they actually are, it would be a wise idea to go for the strategies they're going for.
Content that matters: It's a misconception that anything that's original, it sells. Within an industry, there is only a limited type of content that gets shared. It could be anything - blog posts or weekly quizzes and surveys or Q&As. Perhaps your competitors know it better than you do.
You also get to know what doesn't work: The best way to progress is actually to learn through others' mistakes, don't you think? Your competitors can also go wrong. So it's a good idea to constantly monitor their marketing campaigns and learn what catches the eye and what just doesn't work with the masses.
And yes, always remember that there's no substitute to originality.
If you're not comfortable managing your digital marketing, it's best to hire an agency. Would love to learn more about it, schedule a call +91-9999-30-3344 with Brands Martini's digital marketing experts today.
Do you have a website or blog you publish content to every day but still not able to get enough visitors?
Have you just created your very first blog and are keen to try out all the ways to promote it?
This article presents 10 smartest and most effective strategies you can use to promote your blog and instantly attract visitors who are genuinely interested in your niche.
1. Stop Tweaking / Modifying Your Blog
Are you spending too much time tweaking your blog to give it the right feel? Let me tell you, the overall design does not matter to your audience as much as your content does. Instead of tweaking your blog every now and then, focus on creating content that is fresh, engaging and informative for your readers and make them come back for more.
2. Creating Pillar Content
Producing quality content is one of the biggest challenges for bloggers because creating high-quality content on a regular basis isn't easy. Good content makes a powerful impact on your audience, which is why it is important that you take the time to create the high-quality pillar content that can solidify your blog's reputation. Pillar content refers to a series of posts that represents your blog's best content. It includes all the great posts that you will refer new visitors to for their usefulness.
Great content serves as a go-to source for good and informative message for your audience within your particular industry. Pillar posts provide major support to your blog and are considered a very important component or staple of your blog. When you start promoting your blog, pillar content will serve as your bait to attract more traffic.
Once you have set up your blog, the very first strategy you should implement is to create relevant posts and populate your blog with some really new, yet interactive information.
3. Don't Focus On Monetizing Your Blog Too Much
Many new bloggers create blogs to earn money. Although there is no harm in earning money, putting too many banner ads on your blog can become too distracting for your audience. If there are too many, they can make your blog look really ugly and they can actually take your visitors away from your blog. Do you still think this could be a great way to promote your blog? I bet you don't. In fact, you should focus on building your email list and a targeted pixel list. Both of them will help you get what you're desperately looking for, more visitors and more money by re-targeting your visitors through paid ads.
4. Research Your Niche and Find Out Who and What Matters
A very important step you should take before starting your blog is to thoroughly research your niche. You should need to spend know all the ins and outs of your niche and know who matters, for instance, who are the influencers, big players and small players contributing to the niche in their own capacities. You should make a list of all the competing sites, channels, podcasts, influencers, communities and groups that are working within your particular niche. It's very easy with SE Ranking competitor research.
By doing so, you will have a major reference file of all your competitors within your niche. You will be able to see what they are doing and talking about and also all the items they are putting for sale and products that are popular among your audience.
5. Reach Out To Your Audience
Once you have your blog nicely set up and great content to pull your audience in, start promoting your blog. Take out the detailed list of all the influencers, big players and small players you're made prior to starting your blog. Keep a close eye on the small players, because you need them for blog promotion. You can start by offering them testimonials, case studies or even a blog post they would be interested in publishing. It is important for you to start a one-on-one relationship with the big and small players. By contribute on other people's' sites through commenting and sharing their work on your blog, they will start to recognize you and connect with you.
6. Become An Expert In Your Niche
Whether your niche is SEO, Digital Marketing, Content Marketing or any other, you should not only attain extensive knowledge about your niche but also present it in an interactive and engaging way through your blog. Your future audience is waiting to read content that addresses them and their needs. It is the power of your writing and expert analysis that will help you attract your audience.
7. Post Comments
Commenting on blog posts and participating in various forums and social groups is often seen as a way to get backlinks. But if it's done right, no such issue will arise. Always post comments on blog posts only when you have something meaningful and informative to add. Make sure to use your own name to do it, and not your brand. Participate in niche groups and influential communities on social media. Present yourself as an authority in your niche and genuinely help people. Don't just drop links.
8. Create An Interactive Conversation Flow And Acknowledge Your Readers
When creating content, make sure it is engaging enough to get the audience talking. Your posts should pose questions from your audience and encourage them to respond or share their own similar experiences. Your audience can talk to you via blog comments or email, make sure to acknowledge them and reply to them. This will encourage facilitate interaction.
9. Monetize Your Site
When it comes to earning money from your blog, take a proactive approach, because it can bring organic traffic. When you offer a product or service on your site you can attract your target audience. By creating a profit funnel, you cannot only generate more leads but also generate a lot of revenue in the next few months.
10. Use Paid or Sponsored Media
Utilizing paid or sponsored media is a viable option and an effective strategy for blog promotion. It includes blog promotion through Facebook ads, Google ads, promoted tweets, YouTube pre-roll ads, and much more. These social networks can bring an incredible amount of traffic, as well as, hundreds of leads to your site.
When you follow the strategies discussed above for promoting your site you will not only be able to boost traffic to your site but also generate revenue from it. Remember, promoting a site or blog is not a difficult task. It just takes a little time and understanding of what works. Implement one strategy at a time and see the difference.
And you're probably thinking about many things at this moment, but the one thing that's really pressing at the top of your to-do list is securing a way to generate secure income.
If I'm wrong in any way just let me know (wink)... But you're still reading my article - you have a "need" that you want my help with, true?
So let me explain something before we even get onto the part about you "earning" money...
For those of you who know hardship and struggle in life, I understand where you are at present - been there myself.
If you know what it's like to wake each day doing the same-old tired job, for the same old ungrateful boss/manager/director, you now have an opportunity to divorce your old working lifestyle for something more suited to your liking.
But don't be fooled!
I am not offering you another job, I'm not offering you a vacation, I'm not offering you an opportunity to become lazy and to throw your creativity aside - - -
The rich, powerful, and influential people of this world (those who had to work for their wealth) know about residual, or passive income.
If you've never heard of this until now, just know that if you truly desire real, continuous wealth then you need to be in there, earning that passive income.
The best way to understand this kind of income is to know how it differs from a wage that is paid to you for work that you do continually...
Yep. That's it - continuous money, if you have the knack of it.
So, you're now in the know about earning a residual income. Wealthy people know that it is not about working for the man if you truly wish to become rich.
You need to take matters into your own hands for this to happen. And here you're given all that you need to start this life-changing step with no cost to join and get started - imagine that!
No successful person ever allowed a lack of resources to hold them back from getting theirs. Clearly not - instead they fought for their right to be at the top, where they're at now...
Same place you probably want to be right now.
And then you might be one of those people who tend to watch the wealth of others, secretly wishing that it was your own wealth... I call this "watching and wishing." It gets you nowhere fast - nowhere ever, actually.
If you are the lazy kind who wants it all now, and never commits to the challenges that any business brings, then you may as well stop reading...
And so, I'd like to speak with you about stepping outside of your comfort zone...
This is wholly important for those of you who need to earn a living but usually fall short due to procrastination habits that have probably been bleeding you dry for a while now?
Having a "comfort zone" is all fine and well, providing that you know how to disengage from that place of comfort whenever needed.
Can you do that?
If you mean business and are serious about earning a solid residual home income, you'll know that falling shy to work is a sure way to forfeit your opportunity to create the lifestyle you need, and want.
There are vast opportunities just waiting for the hungry individual to step up and get busy.
This is the kind of business that gets you motivated to get up in the mornings, instead of wanting to stay in bed all lazy-like, producing nothing.
Have a good think about what it is that you need and want for yourself and your family (if you're providing for a family), once you've determined this then ask yourself WHY.
Becoming wealthy is about knowing the reason for your desires, making them count. Got a dream? Best you understand the nature and the root of that dream.
I started looking into online business models around 20 years ago. Initially I started out with eBay the auction giant. I bought and sold from the site and made a bit of extra money in between jobs.
After a while I decided there had to be a better way to earn money using the internet. I bought an eBook and decided this was probably the best model for selling online. It was a sale which didn't require anyone to personally be there. It was completely automated and because of the digital product it could be sold internationally, with no postage costs.
Although I knew nothing of how to operate a business like this successfully, I had stumbled on the best possible model for selling online. Nothing could stop me learning and despite many failures, I persevered until I found a business model which works.
It's called affiliate marketing and allows anyone to sell someone else's products over the internet. By linking to another product and recommending it, anyone can earn a commission if their link takes a customer to a product and makes a purchase.
Affiliate marketing is a bit like recommending a friend to a nice restaurant. Only, with affiliate marketing, you get to earn a commission if your friend goes to the restaurant which you recommended.
Despite finding this business model shortly after moving on from eBay, it was a while before I found any lasting success with it. I think that's partly because, at the time, there was very little help available on the internet for affiliate marketers. There were many "how to" courses which I bought, and some were more useful than others. Despite all my "failures", I persevered and found a good community to learn from.
This, I believe, is a major key to the success of many online entrepreneurs. They don't do it alone, they have help. I struggled for years because I didn't know who to turn to for help. It is possible to have success with an online business quite quickly, if you know the best possible route to take, and of course if you have the courage to go through on all the action steps.
The ultimate goal of course, with an online business, is financial freedom. Initially though this wasn't my goal. My goal was to be earning enough to survive from the internet without a job. I also wanted to earn in a way which was conducive to my happiness. Many of the jobs I had done had been stressful and lowly paid. The internet offered a means to earn from the comfort of my own home. At the time, just having a purpose and a direction was enough, even if it didn't make money immediately.
As time wore on though, I did wonder whether all this effort was really worth my time. I had made some progress, but there were many times when I thought about throwing it all in. I'm sure this is the same for many others who are out there working away at their various online pursuits.
What kept me going was the simple idea of the eBook I had bought. Someone, somewhere had made a commission from me buying that eBook and downloading it. I was going to do the same thing over and over.
One of my early successes was selling an affiliate marketing "how to" course which I sold using AdWords adverts and a landing page. The automation involved is one of the best things about an online business. It allows you to build a scalable business from anywhere in the world! I ran an advert which sent people straight to a landing page. From there I collected the emails with a piece of software known as an auto-responder.
Emails were automatically delivered to the subscribers and I started selling a few courses. I was just at the point where I could start increasing my budget to make more sales and my advertising platform got shut down. I was inconsolable! It hit me hard and I went through a long period of just having given up. I couldn't reinstate my account whatever I tried!
The internet is very forgiving though. Before long I was purchasing another course and learning something new. I did get stuck in learning mode for a long time. But, I still use the skills I learned years ago even now.
I got onto another course. This one taught a different approach. It was called The Keyword Academy and the course taught how to target specific keywords with articles and rank them on Google. It's a long time ago now and I'm sure the techniques are outdated. Things change quickly on the internet. After a good 6 months to a year I got almost nothing for all my work. I had built several websites but most of them were utterly useless!
I really don't know why I kept going and most (sensible) people would have given up. What kept me going was the idea of a business which ran itself, selling digital products over and over again.
I eventually found the aforementioned community and that's where I am now. If I had only had access to other people back then! A mentor is definitely what you need with an internet business. It's far too hard to go it alone. Get access to a community and learn by watching and modelling people who are already being successful.
Tim Halloran is an online marketer and martial artist. See his.: his website here
"Affiliate" revenue / websites have gone through a number of iterations to keep pace with the rapid evolution of the "web".
What used to be a simple "content" website, now needs to include elements of branding in order to ensure people are able to attribute its underlying value with a SOCIAL following.
In fact, "SOCIAL" has really changed the game when it comes to the Internet. It no longer pays to be an anonymous avatar hiding behind a nondescript username - you really need skin-in-the-game; which essentially means using your own name/face to promote the ideas you put forward with your sites. The relationships garnered through this approach is where the value lies.
Obviously, using your own name opens you up to competitors... but the trick now is to ensure that people have MORE of a reason to use your content/services than anyone else's. This comes from either posting TRULY sublime stuff, or focusing on creating as SCINTILLATING service as humanly possible. The latter (service) is where "price comparison" affiliate sites come in.
Affiliate Marketing = 110% Give, 1% Receive
To fully appreciate how this works, you need to understand that in order to "earn" money, there are TWO things you need:
Audience - group of people who are actively engaged in an activity (HINT: MOST people will gladly "try" something new if it inspires them)
Product - something said people would be willing to BUY (HINT: NEVER worry about the product. The product will "sell" itself if it's good)
The way that "affiliate" marketing works is where you will "recommend" a product to an audience and if any of them purchase it - you'll receive a cut of the profits.
The problem with affiliate marketing is that it has bred a large number of "skim" marketers; who don't really "do" anything except hype up the next FAD product (diet pills/live chat/gambling/betting etc) and do everything they can to get people to sign up.
The issue with this is that whilst it "works", it's NOT sustainable over the long term, and leaves many people HATING the hyperbolic tactics used to trick them into buying things they didn't need.
The level at which you're able to provide insight, solutions or underlying benefits to a particular audience is how much they'll reward you with revenue. The only way to do this is to forget yourself and identify a "service" through which you're able to determine the
Affiliate PRICE COMPARISON Sites
The most important thing to consider regard to how "affiliate" sites work is that there are pretty-much 3 types of site you can create (each varying in difficulty):
Content Sites (pure content sites focused on providing specific articles to solve problems for people who may be searching through Google etc)
Community Sites (blogs etc - typically focused on provision of lifestyle-centric solutions // content, connectivity, etc)
Product Sites (focused either on the reviewing of products, discussion of products or dissection of products/industry news)
Now, the key to all of this is that the effectiveness of each of the above is generally measured by how deep your relationship becomes with the reader/buyer. This is the secret ingredient where "SOCIAL" comes in.
In terms of why this is important - it's vital to appreciate that if you're looking to start earning money online, one of the SIMPLEST ways to go about it is to deal with products which are *ALREADY* selling. This used to be done by creating "review" websites and trying to get them ranked on Google.
Whilst this worked, the big problem was that 1) the sites themselves were very "THIN" (had no real resonance) 2) relied on a SINGLE source of traffic (mostly Google).
Without the MASSIVE draw of Google, the majority of "review" sites would never receive traffic. People used them because they had no other choice... but with the "social" web (Trustpilot / Yelp / Twitter / FB / YouTube), the majority of people now have a CHOICE as to where to find information about products they may wish to buy - meaning that if you want to "capture" any of this HUGE amount of traffic, you need to offer a compelling reason for people to actually look at what you're producing. This is where "price comparison" affiliate sites come in.
Price comparison sites have been around for a LONG time - if you've ever bought insurance, personal finance, real estate, flights, hotels or various other packages online - you'll have likely used websites which essentially "tailor" the product results to the criteria you submit. THIS (partly) is what price comparison functionality is about -- giving people the opportunity to discern EXACTLY which products, prices and suppliers would be best for them.
This functionality lies at the crucible of what I've been working towards, in regard "affiliate" price comparison sites...
Putting VENDORS & PRODUCTS First
The "new" affiliate price comparison model is actually very simple...
Create a website with a CORE focus on the most EFFECTIVE solutions in an industry... and then track their prices from *ALL* vendors
The way it works is very similar to many of the previous "affiliate" systems we've used in the past (review sites) - except the core point of value is that you give the consumer a complete overview of what the "best" products are for a particular problem / issue / solution.
You cut out the hearsay & speculation (no one wants to hear your life story - they really just care about themselves) - you begin to cultivate a "following" through the likes of social media.
If you don't provide a service, or are looking at doing something to earn money on the side - working with the PROMOTION of PRODUCTS online is one of the most effective things you can do. However, to do it effectively takes MORE than just putting up some one-sided "review" about the features of a product which *may* be effective. You need to appreciate the *depth* that you can imbue into the service. This is what the new "price comparison" model does.
The "new" price comparison sites that I've been working with the past couple of years are centered around the provision of a single SERVICE through which users are able to experience exactly what they want without having to trawl through masses of text to get it.
Simply, you provide users with a central "system" through which they're able to identify the "best" products in a market, and see their historic prices across a large number of vendors. These prices can be gleaned from either native API integrations, or just from "web scraping" (essentially how Google gets all of its data). Whilst this has already been done 1,000's of time before - the problem with *MOST* "price comparison" sites is that is all they offer.
What we found was that when you combine an effective service - the ability to actually delve deeply into someone's desires & resolve them - with the ability to match their requirements against products that actually work - you have a resource that many people end up wanting to use. If you're able to blend this with a decent "social" presence, you'll be able to operate in any "market" with authority and gravitas.
Getting In Front Of The "Right" Traffic
To summarize - the BIGGEST problem for people starting in business is a lack of footfall / traffic / throughput.
Whilst this isn't a problem for the "smart" ones who build a business step-by-step over time, it *is* an issue for those without any real direction (end up jumping from project to project).
The absolute key to making any sort of "business" work (both offline and online) is to get in front of the "right" traffic.
To do this, you basically need to flip the problem on its head and focus on creating "content" which you share on a variety of platforms (Google / Twitter / FB / YouTube etc) through which people are able to come and visit your "site" to gain insight on the further steps they can take to deal with what you have/know.
The way to do this most effectively is to show what you can DO on the "social" web (if you "review" products - actually go out of your way to video the results of how the products work)... after doing that, you need to then create some sort of resource which is so potent that they will actually want to click through and consider what you have to say.
The best way for this to be done is to create a compelling "resource" through which the readers gain access to information they will NEVER get anywhere else. This is done primarily by creating an effective service through which people are able to identify the products and vendors whom they wish to deal with. If you do this effectively, you'll earn revenue by virtue of anyone who buys the products that you recommend on your site.
Want to increase your affiliate earning but don't know how to? Well, you are in the right place as the following tips will boost your affiliate earning to the next level.
Do not be afraid to mention things that you do not like about a given product or service. Rather than lose any points for you, this will make your recommendation more realistic and will tend to increase your credibility.
Furthermore, if your visitors are really interested in what you are offering, they will be more than delighted to learn what is good about the product, what is not so good, and how the product will benefit them.
When you are recommending a certain product, there are some things to remember on how to make it work effectively and for your advantage. Sound like the true and leading expert in your field.
Remember this simple equation: Price resistance diminishes in direct proportion to trust. If your visitors feel and believe that you are an expert in your niche, they are more inclined to making that purchase. On the other hand, if you are not exuding any confidence and self-assurance in endorsing your products, they will probably feel that same way and will go in search of another product or service which is more believable.
How do you establish this aura of expertise? By offering unique and new solutions they would not get anywhere else. Show proof that what you are promoting works as promised. Display prominent testimonials and endorsements from respected and known personalities, in related fields of course.
Avoid hype at all costs. It is better to sound low key and confident, than to scream and seek attention. Besides, you would not want to sound unprofessional and have that thinking stick to your potential customers and clients, now would you? Best to appear cool and self-assured at the same time.
And remember; prospects are not stupid. They are actually turning to experts and may already know the things that you know. If you backup your claims with hard facts and data, they would gladly put down hundreds, or even thousands worth of money to your promotions. But if you don't, they are smart enough to try and look at your competitors and what they are offering.
While recommending a product, it is also important that you give out promotional freebies. People are already familiar with the concept of offering freebies to promoting your own products. But very few people do this to promote affiliate products. Try to offer freebies that can promote or even have some information about your products or services.
Before you add recommendations to you product, it is given that you should try and test the product and support. Do not run the risk of promoting junk products and services. Just think how long it took you to build credibility and trust among your visitors. All that will take to destroy it is one big mistake on your part.
If possible, have recommendations of products that you have 100% confidence in. Test the product support before you begin to ensure that the people you are referring it to would not be left high and dry when a problem suddenly arouse.
One of the more important ways of increasing affiliate marketing bottom line and sale is through the use of product recommendations. Many marketers know that this is one of the most effective ways in promoting a certain product.
If the customers or visitors trust you enough, then they will definitely trust your recommendations. Be very careful in using this approach, though. If you start promoting everything by recommendation, your credibility will actually wear thin. This is seen especially when recommendations are seemingly exaggerated and without much merit.
Have a look at your affiliate market and look at the strategies you are using. You may not be focusing on the recommendations that your products need to have. You plan of action is sometimes not the only thing that is making your program works.
Try product recommendation and be among those few who have proven its worth.
Charlie Alexander is a freelance professional writer for multiple companies and websites. He is an expert on topics like marketing, business, writing, making money, and more.
