Quite a headline, huh? But it's absolutely true! Long time internet marketer Lee Cornell really has made $400,000 (and counting) using public domain material from a couple of old books from the early 1900's to create an instructional video on how to become a ventriloquist! You know, one of those people who talks to dummies without moving their lips.
As a reminder, public domain works are books, films, audios, maps, documents, images, government publications, etc., that for one reason or another are no longer protected by copyright. You can use this stuff anyway you want to create your own products with no payments, fees, royalties, nothing - to use the original content as your own.
Lee has been a ventriloquist nearly his whole life and picked the niche because it was a passion of his. His original one-page "Ventriloquism 101" website that sold the video has grown into a multi-page resource website for ventriloquists and performers. To date, Lee has made over $400,000 from that initial product! All thanks to public domain.
There is an unlimited supply of public domain materials that can be turned into money making products. Don't think it's possible? Lee will prove otherwise!
Read Lee's fascinating story andcheck out Public Domain Fortune here! And watch a cool video of Lee and his dummy (shhhh...I hear they don't like to be called that) Nick Woodson explain everything.
Looking for a simple to operate ecom business in a RED HOT niche where you never touch a single product?
In fact you;
* NEVER ship anything
* NEED NO website * NEED NO list * NEED NO tech skills
* Have immediate access to ravenous buyers
So what is this product that people LOVE & CRAVE?
Believe it or not this business is about offering novelty designer coffee mugs!
You may have come across this idea before (it is SO lucrative and easy to set up that there are a raft of courses about it out there) – but stay with me here, this is the best course I have seen on the subject AND it doesn't come with a multi hundred $ price tag.
Mugs like these are in HUGE and growing demand, they are snapped up as novelties, gifts and impulse buys for family, friends, work colleagues, neighbours, teachers and more. They make unique, conversation starter gifts for birthdays, anniversaries, mother's/father's days, Valentine's day, new job etc. etc.
Etsy marketing experts Stuart Turnbull and Bart Hennin have pooled their vast iknowledge, skill and experience and have put together a brand new course; “Mad Money Mugs!”. They hold nothing back!
They take you by the hand and step you through the entire business (with nothing left out) – how to find the hottest selling novelty mug designs, how to customize them to make your own unique designs (all simple to do).
Then they show you how to set up your own fully optimized Etsy shop ready to make sales. The final piece of the jigsaw is the gold in this whole model – they show you an Etsy authorized, print on demand company with US and European fulfillment bases that FULLY INTEGRATES with your Etsy shop - RESULT.............Your business runs 100% HANDS FREE!
Stuart and Bart don't stop there, they also include 4 bonus courses that have been exclusively created to complement MAD MONEY MUGS!
There is so much value in this package I urge you to check this out now while it is still available on early bird pricing – it gets my highest commendation – a great idea, professionally presented in an easy to follow, step by step way
We all want websites that are search-engine friendly. But sometimes when you are busy it's easy to publish a new blog post and be off to the next thing on your to do list.
Over time, this can really hurt your SEO efforts. That's why I've put together this short hit list of things you can do to boost your WordPress SEO.
Schedule these tasks in your calendar to make your blog traffic soar!
1) Post New Stuff Regularly
Google has a bias towards fresh content. Part of Google's algorithm looks at how new the content is and gives preference to more recent results. So publishing original content on a regular basis is important.
Also size matters when it comes to content. Generally longer content ranks higher than shorter content. So strive to make your post at least 500 words.
2) Create a Keywords List
If SEO is a priority, then you'll want to develop a keyword list. This is basically a list of keywords and phrases that describes your products and services. These keywords should include words from search terms that are more likely to be used to find your offerings online.
Google has some incredible tools to make keyword research easy including Google Search, Google Suggest, Google Instant and Google Wonder Wheel.
Hint: if you want a really targeted keyword list, hire an SEO expert! 3) Install an SEO Plugin
This will allow you to set keyword-rich custom titles and Meta descriptions for your posts for search engines.
A couple of popular SEO plug-ins to consider are All in One SEO Pack and WordPress SEO by Yoast.
Again, this is something your web designer or an SEO professional can easily install for you.
4) Hand Submit to Search Engines
What good is a site if no one can find it? That's why getting listed in Google and the other popular search engines and directories is one of the most effective ways of getting free targeted traffic to your website.
You have probably seen lots of automated submission services where you pay a small fee for them to submit your site to hundreds of search engines. These services not only won't help - they can actually hurt you.
Almost all of these free directories never send an actual visitor to your website and getting links from them can hurt your ability to rank in the real search engines like Google and Bing.
The best practice is to manually submit your site to search engines yourself. WordPress makes this easy once you set up an account in Google, Bing and Yandex Webmaster Tools.
If unsure, just ask your webmaster or SEO Specialist to set up these accounts. 5) Add Tags to your Posts
WordPress, straight out of the box, comes ready to embrace search engines. The tags features is one of those SEO friendly features you should take advantage of.
Be sure to add relevant keyword-rich tags to every post you publish.
6) Leave Comments on Other Blogs
Start linking more to other people's posts on their blogs and encourage them to link back to you.
One search engine factor that Google considers is backlinking. A website that has more backlinks is considered more of an authority site and gets higher rankings.
7) Block Spam Comments
When people leave comments on your blog, it counts as content to Google. So if you have a website about DIY crafts and someone leaves 5 comments about "cheap enhancement pills' that ruins your keyword relevancy and hurts your rankings.
So blocking spam comments from posting to your blog will improve your SEO - as well as make your real blog readers happy. 8) Internal Linking
One easy way to get more traffic is to add internal links to your blog posts.
For example if you have an article on Overcoming Your Resistance to Blog Writing, then at the bottom of that article you can post links to "Other Related Articles You May Enjoy": 4 Content Marketing Trends for Business Owners in 2017 and other related articles. WordPress SEO by Yoast does this automatically for you as you can see at the bottom of this post.
9) Use Image Alt Tags
For each image you use in your post, ensure you add the Alt tag to help them rank better in image searches. This is another excellent place to put relevant keywords.
Google has an image search function that works in pretty much the exact same way as the webpage search with keywords and relevance. So adding Alt tags helps Google find and include your images when someone does an image search. 10) Tweak Blog Post Titles
If you quickly wrote titles to your blog posts before, take time to review them first before publishing.
Your blog post titles are vitally important to your SEO rankings so compare the keywords used to your keyword list and make your blog titles more keyword rich.
11) Add Social Media Sharing Buttons
When Google sees a blog article is getting a lot of posts and shares on social media, it boosts the ranking of that blog post.
So making it easy for readers to share your posts helps others Tweet and share your great content!
12) Update Your Theme
Not all WordPress themes are SEO Friendly and the free WordPress themes may be hurting your search engine rankings because of this.
Having a premium WordPress theme ensures your content will be indexed by the search engines, since the developers have taken special time to optimize every aspect in terms of both security and SEO.
It's smart to make sure your theme programming isn't bloated with inefficient code that slows down page load times. We find this a lot with purchased themes and that's why we only provide custom designed and built WordPress themes for our clients.
Susan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.
Visit http://www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".
Necessity rules the world. People rarely act, unless compelled to.
Most people are so subjective, that nothing really interests them but themselves.
Which is why inviting a person (even if financially and mentally qualified) who hasn't been pushed outside their comfort zone to join your business opportunity is a waste of your time.
They might listen.
But their mind is off wondering about the latest Game of Thrones episode.
Your pitch simply falls on deaf ears.No matter what you do. No matter how good your offer is. No matter how "professional" your landing page is.
Solution?
Focus all your marketing on "uncomfortable" prospects who've been pushed outside their comfort zone. This is when they're most receptive. This is when they're desperate for solutions.
This is when money isn't an issue.
And this is when you're least likely to appear a "salesman," because you bring good news in a form of a solution to their problem. Which they desperately need right now.
You're no longer an enemy. You're a guest... an ally... a brother (sister)!
Makes sense?
Great! Next up...
Where do these "uncomfortable" prospects hang out and how to best get to them without killing yourself in the process?
After selling over 20,000 copies, my friend Naidy Phoon has decided to re-open the doors to his flagship traffic generation program Ultimate Traffic Monster.
3 Ways to Help Better Position Your Business for Market Success
Finding your business niche is the first step of defining your brand. If you don't understand how to position your business in the market place or know what you're selling and why, then you won't be able to effectively market your business.
It's important to find your business niche so you can:
• Differentiate yourself from your competitors;
• Optimize your website for the right keywords;
• Have a clear message on all marketing materials;
• Develop new ideas or products that appeal to your target market.
Here are 3 ways to make finding your business niche easier:
1. Narrow your focus.
You've heard the saying "Go big or go home?" Not in this case. To stand out from the competition and attract more visitors to your website, you need to be very specific about what you offer.
For example, business may offer a variety of marketing services. However, they wouldn't get very far if we only used the keyword "marketing services" on their website or put that term on their business cards.
Instead, they promote a number of different services on their website, marketing materials and in the real world such as Brand & Marketing Consulting, Website Development and SEO.
Get focused and you'll find your business niche or niches.
2. Define your target market.
You'll hear this again and again in marketing advice: finding the right audience to target is crucial.
Many business owners make the mistake of trying to be everything to everybody, or launch a website filled with content that doesn't speak clearly to the people they want to reach.
Think about who wants what you're selling. Is it entrepreneurs? HR professionals? Stay at home dads? Tech-savvy millennials?
Once you're come up with your target audience, you can narrow down and define your business niche even more. Plus, you'll be able to craft search engine-optimized content that will engage and inform exactly who you want to be buying your products or services.
3. Know the competition.
It's essential to know what kind of competition you're up against when you're defining your business niche. Start with Google.
Search the keywords people might use to find your business. If you see pages and pages of results and a lot of PPC ads (those are the paid ads that appear to the right and sometimes above the organic results), competition is high for that keyword or keywords.
You'll probably want to narrow down your niche even further, or find another niche to target. For example, if your niche is corporate fitness training but there's a lot of competition, brainstorm some other keywords to optimize your site for - maybe in-office corporate training, executive fitness training and corporate weight training.
The trick is to find the balance between low-competition keywords that have a decent search volume. If you're the only one using a specific keyword but nobody is searching for it, you're not going to get the results you want.
Once you have defined your business niche, you'll be able to market your products or services more effectively.
You'll know your focus, target market and competition, which will make differentiating your brand and defining your unique selling proposition (USP) much simpler.
A good brand strategy takes time, and ideally some professional help to ensure you've got everything you need for a clear, concise and compelling brand message.
Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.
If you are new to Social Media and online marketing or find it overwhelming and confusing, my monthly group coaching program, AMPLIFY! Business Academy http://amplifybusinessacademy.com/ is a perfect way for you to incrementally learn the best strategies and tactics to help you grow your business online.
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Many online businesses start out on a limited spending budget and think they can't manage to pay for advertising. The good news is that there are now many more options to start online advertising than even just a few years ago. Even better, there isn't a sharp learning curve to be able to use them and get a good return on your investment.
Paid ads do cost money, but they're scalable, so when you produce an effective ad, you can increase your spending to show your ads even more, for more traffic and profits.
PPC Networks
PPC stands for Pay Per Click. As the name implies, you only pay if someone clicks on your ad. There main two PPC networks. Google AdWords
This is the most well-known network. It shows ads on its own search engine results pages and on a range of other sites. Some of the sites are owned by ordinary people who want to make money from their website, so they join the Google AdSense program.The system is challenging to use, however. It's so full-featured, there are courses online to teach you how to use the system.
Bing
Bing, by Microsoft, amalgamated with Yahoo PPC ads a number of years ago in an attempt to compete with Google. Although you might not get as much traffic from Bing as you do from Google, the Bing ad program tends to be less expensive and simpler to use.
Social Media
There are a number of social media sites you can use for online advertising as. Their ad programs are highly targeted, and they're easier to use than Google. The ads are driven more by matching your ads with the interest people have stated or shown through their likes and content they engage with.
Facebook
Facebook ads offer some hard rivalry to Google AdWords because their online advertising rates are less expensive, the system is much easier to use, and the website traffic can be much more highly targeted. You can get the same amount of traffic for pennies on the dollar in comparison with Google once you learn their fairly straightforward system. You need to have a Facebook business page to run ads. And all your ads will have to have an image.
Ad Marketplaces
There are also ad areas like BuySellAds or Chitika where you can connect with various sites who take advertising. The objective here would be to find a substantial website that matches the niche or industry you are working in so you can get "qualified traffic," that is, people most likely to be interested in what you have to sell.
Facebook wants you to succeed using their advertising platform. This just makes sense. If you achieve your business goals while spending money on Facebook advertising, you're likely to use that marketing practice again in the future. To learn how to make your Facebook advertising successful and profitable, download my Free Checklist, Successful Facebook Ads at https://jonallo.com/FBads
