Why Entrepreneurs Starting at 50+ Have a High Success Rate

It may seem like starting young is the best way to build a successful business, today more than ever. After all, when you're young you have nothing to lose and a lot of energy to spend, and since your whole life is ahead of you, you can afford to make mistakes and learn from them. But starting older isn't bad either. In fact, it turns out that for many people, starting at 50+ years is even better than starting young. Yep, you read that correctly.

A Few Illustrious Examples

Some of the world's best-known and most profitable businesses were started by entrepreneurs past 50. Raymond Kroc was 52 and driving around the US selling milkshake machines when he started McDonald's. Pharmacist and physician John Pemberton was 55 when, in an effort to create an alternative to morphine, removed the "French Wine" from his French Wine Coca recipe and founded the famous Cola company. Colonel Harland David Sanders was 65 when he opened a small service station and started working with franchises, establishing what would later become one of the world's best-known brands: KFC.

You could say "that was then, but things have changed." To some extent things have changed, in that it's now easier than ever for anyone to become an entrepreneur and start a business, which is why so many entrepreneurs are starting young. But here are some present-day facts that can inspire anyone past 50 to start a business.

Entrepreneurs over 55 are almost twice as likely to build successful businesses than entrepreneurs aged 20 to 34. This is true even for the highly competitive tech industry, where young entrepreneurs are thought to have a head start because they grew up with the Internet and 21st century technology.

The highest rate of entrepreneurial activity in the United States in the last 10 years was dominated by entrepreneurs aged 55 to 64. There are many reasons for this, including a new approach to retirement that technology and modern life makes possible, strong professional connections, and the ease with each almost anyone can start a business.

Startups that survive are more likely to be led by owners over 45 years of age, according to a 2004 to 2008 study based on 5,000 startups carried out by the Kauffman Ewing Institute. No less than 64% of the surviving startups were headed by older entrepreneurs.

People over 50 years of age have a greater potential to create innovative companies, products, and solutions. This may sound a bit surprising, but innovators do get better with age. Whether you want to create a startup in an industry you've worked in before or start afresh pursuing a passion in a new industry, the experience that comes with being 50+ can be a big advantage.

People over 55 years are more likely to launch a high-growth startup than those under 35. What's more, this doesn't seem to be localized to specific industries, but can be noticed across the board. Older entrepreneurs have the experience, skills, and insight necessary for them to guide their venture to success. They can better manage fears and expectations and have the balance and determinate to persist in spite of obstacles.

When 50 Is Just Right

Put together all these interesting findings and the message is simple: age is not only not an obstacle to becoming an entrepreneur, but being 50 or older increases your chances of meeting with success. While this insight won't make the creation of your startup any less easy, nor will it eliminate challenges, it can be a wonderful incentive for you to finally create the business you always wanted to have.

Pamela Wigglesworth CSP, is an International Speaker, entrepreneurship & marketing consultant and Managing Director of Experiential Hands-on Learning. She is the author of The 50-60 Something Start-up Entrepreneur: How to Quickly Start and Run a Successful Small Business.

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Generate More Traffic Via Social Media Influencing

Word-of-mouth represents 20-50% of all purchasing decisions. Customers are more likely to respond to endorsements from a person they respect than to advertisements. In the world of digital relationships, word of mouth extends beyond friends and family, and into the realm of influencer marketing.

Twitter has shown that...

49% of buyers will seek advice from social media influencers,
20% of users said that Tweets from an influencer motivated them to share their own product endorsements, and,
40% of users claimed they made a purchase as a direct result of an influencer's Tweet
Who Is a Social Media Influencer?
A Social Media Influencer is a user of social media who can show a level of authority in a specific industry. They have access to large audiences through their knowledge and scope of impact.

What is Social Media Influencer Marketing?

Influencer Marketing is the practice of creating relationships with people who can then build additional relationships for you in return. Whether the audience is small or large, an influencer can touch consumers via social networks and blogs, in ways traditional branding may not be able to reach.

Celebrity endorsements were the original form of influencer marketing. We've all see T.V. commercials where a well-known person takes 30 seconds to tell you how great a product is.

Now, with online media, regular people have become online "celebrities" with highly engaging social media followings. A survey last year found that YouTube creators took eight of the ten top spots in a survey of influencers, outranking traditional celebrities.

Increase Your Traffic by Becoming a Social Media Influencer

Social Media Influencing has become very popular with blog enthusiasts to make passive income through affiliate marketing and utilizing these Influencers have become standard practice among many of the top companies selling on the market today.

But why stop there? Why not generate even more leads and traffic to your Brand by becoming one of the Influencers yourself. There are a number of recommended actions out there to become a social media influencer. Here we've gleaned together 4 steps to help you to get started...

Choose 2-4 social media channels you'll use to cover your subject, taking into consideration what you excel at. Are you good at writing engaging posts on Facebook and Twitter, or are you better at photography or creating and editing your own videos?

The type of content you want to publish should showcase your best skills. If you've decided to be a platform-specific influencer, clearly, you'll want to use that as your primary social network then utilize the others for greater exposure.

Create a strategy for your content. What are your information preferences? Try to imagine why people will be enthusiastic to follow you, then plan accordingly. Try to plan for at least 3 months in advance, prepare the strategy, and then start posting.The purpose of your content is to attract people. To accomplish this, you must be publishing consistently. You know what message you want to convey so stick to it, but also make sure you are keeping a lookout for new info.

Promote yourself by guiding your audience to your content. Share it everywhere it might seem interesting to other followers. Build your community by going to forums, fan pages, and inviting new people to engage with them as well.

Contact other people and brands in your industry. Chat, comment on other posts, exchange likes and ideas. One of the fastest ways to gain status is to contribute your unique content to other blogs and publications. Guest postings can improve your merit among peers and increase traffic to your own blog. Show that you notice other people and you'll start to be noticed too.

Over time your efforts will start to pay off. You'll begin to cultivate an audience that will listen to and follow you. The more people who join your audience, the more seriously your views will be taken and the level of influence you create over others will increase.
Publish on LinkedIn

People generally believe LinkedIn posts are from the most influential leaders in a particular subject. So, in addition to your own blog, create posts using LinkedIn's publishing platform. You can accomplish this most easily by cutting and pasting your previously published blog posts and add a headline with keywords and an image to draw the eye. Consequently, when people in your network also see your articles on LinkedIn, they will start to view you as an authority too.

Finally, keep your content and sources organized for easy access. This way if someone asks a question about a particular post, you can easily answer the question or elaborate. This will also assist you in giving the appearance of having a good knowledge base of your subject. There is no reason to hold anything back. Sharing your expertise is how you can truly be a good influencer.

So, make sure you interact and build meaningful relationships with your audience as well as your peers. This way you can present yourself to brands as having a strong following in your subject.

For additional info on becoming a Social Media Influencer, check out this post at https://marketingland.com/step-step-guide-becoming-influencer-industry-142696

Confused on how or where to start marketing online?



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Characteristics Of A Successful Selling Method

Offer data relating to the products and the services.

The 1st feature of an effective selling technique is a site that gives details on the subject of the goods and the service they are offering. The benefit of that is we may sell those items and solutions online. Selling is a skill to be grown. It needs a lot of comprehension to find what the client is trying to find and then satisfying his/her needs.

Obtain the total particular attention of the reader.

It is highly essential to obtain the total focus of your audience. The content of the concept should be help to make the reader think. This can certainly be achieved by applying power words, and also color and visuals. Now that the interest is grabbed, it needs to be maintained till the end of the message. The client should be motivated to take a few action and their participation should be wanted. They can easily be made to register for newsletters or may be designed to take the survey by viewing the company's website.

The customer should be persuaded to get the product.

All the highlights of the organization should be given, with the more important ones on the top. They ought to be described realistically throughout these points how the merchandise will satisfy their requirements or resolve their complications. It does just by convincing the consumer regarding this will encourage them to pay for the solution. They should be made to appreciate what amazing things the product can certainly do to him. Solid emotional words must be included in the sentence. The client should possibly fear the loss of the product if he doesn't acquire it in time or he should be provided the greed of the positive aspects the product can easily offer. These factors will produce a psychological instinct and will make them think that they have no other choice to buy it. They will have a reasonable cause to help to make the purchase. The feelings of the buyer needs to be manipulated with words.

Produce a sense of urgency.

A thing like 'limited edition' or 'limited period offer' will produce a feeling of emergency. The buyer believes that he/she needs this merchandise in some way. It's wonderful to have sales frequently, especially to clean out old inventory in the name of a few offers. The products which usually have an apparent damage should be sold out at an unique cost. Nonetheless the harm should be stated to the consumer. If it's not described, the first time the client will be fooled into buying a thing, but he will certainly loose trust and won't come back once again.

Usually maintain seasonal sales and offers.

Since all the rivals will be offering diverse offers to entice buyers, it's a great point to have one, too. Nevertheless it should be appreciated to not to replicate any person. Just an exclusive give will certainly make the consumers not really go to the competitors. Occasionally present free shipping, this works in your benefit. A condition just like if a client consumes special quantity of cash, all products will be delivered for 100 % free. This is an additional appealing deal which usually will certainly tempt the buyer to buy. Thanks to search engines and on the web stores anything at all may be bought from the comfort and ease of the home. Hand out no cost sample to the clients or maintain a pre-sale price for preliminary products. The buyers won't think double to spend a little cash to try anything new.

The closing of the sales concept.

The ending of the sales concept is where virtually all persons mess it up. The total attempts will be lost if the consumer gets a second thought. He should be persuaded, by great terms, to acquire the product until the incredibly end. The content ought to be organized with treatment. The essential is to inform the client what to do precisely soon after he finishes studying the subject, like 'Grab the golden chance now' or 'get the phone and then dial the number right now', etc. Do not integrate links or short ad of additional products or services. This will change the concentration of the reader and he may have a second thought. A list of the existing consumers should be managed and from time to time unique offers ought to be mailed to them. So essentially the complete idea is to impact the mind of the buyer till he buys a product.

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How to Get More Traffic Today

Web analytics software should tell you where people are clicking from to get to you. Are there ads you should do more of? Website traffic is essential no matter what your online goals are. For this reason it is very important to learn the best, and highest-yield tactics for getting traffic.

Webmasters would in days of old pile keywords at the top of their web page and some even tried to mask them at the bottom. Search engines have since gotten clever and they can spot keyword spamming a mile off. However professional Webmasters get unlimited, targeted search engine traffic free of charge by playing by the rules and implementing white hat and ethical traffic tactics!

Social marketing is the current new wave added to most webmasters traffic tactics arsenal and is a fantastic resource if it is done properly.Posting in Guestbooks on lenses is a privilege if you abuse that privilege (by posting self-promotional links, spamming the guestbook, being rude, or posting otherwise irrelevant or offensive stuff), then the lensmasters have the ability to flag your actions. Post good quality articles at sites that are related to your blog content or to the sites that simply need someone to post articles to them. Try searching them in Google then Post a free classified ad on Flugpo about your blog.By Giving a teaser from your post as the headline to your classified ad you should see a result based obviously on quality of post.If you are lucky enough to have produced some great content that people love then the page will get voted up and up and up and could eventually send you hundreds of thousands of visitors.

Link to those posts from your blog that's right, link to them! Links are one thing, but straight links are a dime a dozen, they're just not worth what they used to be. Sure, you can get some page rank but when it comes down to it, the power of return visitors is invaluable.

Start with the problem, add actions to resolve the problem, and conclude with results. Finally you need a biography box to seal the article. Start a blog for your business and update it on a regular basis as a business blog is an excellent tool to toot your own horn, let the world know about your new products, and tell your target customers why they should do business with you, rather than your competitor.Start article marketing today, and your results will grow quickly over time. Imagine what you could do if you combined this approach with some other traffic generating techniques? Also pay careful consideration to what your content is about as Traffic matters a lot on what content you are selecting to write on.

Google (like the other search engines) favour content that is new (therefore deemed more relevant) so if you update the website infrequently then you can expect to see fluctuations in your Google traffic. Writing new content on a regular basis ensures that they index your website on a regular basis (Seopher.com has new posts indexed within hours of posting). Google XML Sitemaps this plugin automatically generates and updates a sitemaps.org compliant sitemap for your blog. Search engines like Google, Yahoo and Ask.com use that sitemap format to aid their spidering robots' efforts to index sites more completely.Search engines absolutely LOVE keyword rich domains and will usually index them far faster. Google also says the best way to ensure that pages in your site are indexed is to build links to them.

Choosing a keyword rich domain name will also improve your chances of ranking higher in search engine listing thus increasing the number of visitors to your site.Search engines actually pay closer attention to what is included on a home page than what might be included elsewhere on a website.An important point to understand is that Searchers are looking for information they don't want to be sold to. Search engines want searchers to have a good experience when they search and that means finding good information easily.

Submit sites about feeds only as Submitting your site to directories does not only give you more hits, it also increases your link popularity.Ultimately the number of web pages linking to your site is considered an important factor by many search engines to achieve a high ranking.

Article submission is generally free, though software is available to speed up the process but can be expensive. Whilst there is free software available, the range of directories the free submission services submit to is very small, and does not generally cover the best sites.However I can assure you that Article writing is no where near as hard as it seems, it is a skill that you can learn, and once you learn the basics just keep writing and you will get better.

Sending traffic to other sites is fun to do especially when someone usually only gets 20 visitors on the average day, and a casual mention might send them hundreds or thousands. Everybody's always asking me how to get more traffic to their site. Send out an all-points bulletin to your affiliates recognize their efforts in a big way and you will find that more of your affiliates will start to come up with great ideas of their own.



Targeted traffic helps you achieve your goal and that goal could be anything selling a product or a service, generating ad revenue or encouraging people to subscribe to your newsletter or RSS feeds.So my advice to you in closing is if you look after your traffic then your traffic will look after you.If you do as i suggest then you will be well on your way to Starting your Internet empire and the final leg of your journey to total financial freedom.

To Your Success As Always

Douglas Stuart

Author: Douglas Stuart of: [http://douglas-stuart.com]

Douglas Stuart is an active internet marketeer.

Who provides "Practical Advice" and "instruction"

On Internet and Affiliate Marketing.

Find out how "You" can "Quickly" expand your horizons

And achieve real "Success" on the Internet

At [http://www.douglas-stuart.com]

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Innovative Promotional Tools You Probably Haven't Considered

Blogging has become one of the most popular ways for people to share ideas, engage in dialogue, and interact with others who share a common interest. They usually are short essays published online according to a regular schedule, such as daily or weekly, revolving around a particular subject, such as food, sports, raising children or any other topic.

Currently, there are an estimated 450 million blogs being published on the internet. Blogs are free to create on blog hosting sites such as WordPress and Blogger, most of which also provide easy-to-use free tools and pre-made "themes" to make your blog look professional.

Blogs can include photos, videos, audio recordings, slideshows and many other forms of rich text. Bloggers sometimes make their blogs more interactive and entertaining by including polls and contests, and by encouraging their readers to leave comments and interact with them online.

Free and Effective Way to Connect with Passion Markets

Creating your own blog can be an effective way to promote your webpage because it's an easy way to attract people who already are interested in your topic niche. By providing them with valuable information and rich content in your blog, you can build a relationship with your readers, ultimately directing them back to your website.
Plus, blogging is fun and interesting and you can quickly become immersed in a community of people who are friendly and knowledgeable about your niche subject

Growing Power of Audio

Podcasting is a form of digital media consisting of a series of audio or video files usually all devoted to a certain topic. They can be created for free using the audio and video tools that are included with most newer computers, laptops, tablets and even smartphones and can be distributed for free on iTunes, YouTube and other free distribution networks.

You can also send your podcast to a list of subscribers or post links to your podcasts on your web page or blog.

Like blogs, podcasts are an effective way to target people who share your passion for your niche subject, and can therefore be a great way to promote your website. Although some podcasts feature elaborate production - including professional-quality editing, musical scores and other production values - most are simply people talking into a microphone or video camera about a topic that interests them.

Unlike blogs, podcasts give you the opportunity to speak directly to your listeners or viewers. This can make it easier to engage them emotionally and show your personality, which can be an effective way of branding your website. Podcasts usually are played back later by users on iPods or portable viewing devices.

Video Blogging

During the early years of the internet, audio podcasts were the podcasting method of choice, but now with the near universality of video playback capabilities, video podcasts are becoming more popular.

Join Online Communities

Join the Party

Creating a reputation for your online business is no different than building a brand for a brick and mortar business. As the business owner, you need to get out into your community and meet people. Look for organizations that are relevant to your business' niche and become involved in their online communities.

Introduce yourself to as many people as necessary and be prepared to "sell" your website to them in a few short sentences. One of the best ways to make friends online - or in the real world, for that matter - is to offer to help the other person, instead of asking for something all the time.

If you offer to write a testimonial for their website, for example, or to provide a free sample of some of your products, they probably will be open to the idea of helping you in return.

Be Nice, Get Paid

It's also important to always be friendly and helpful to everybody that you encounter online because you never know who is going to be a potential customer. In most cases, the only point of contact people will have with you will be your online persona, so make sure you are consistently outgoing and always offer to assist people in whatever way you can.

Once you join online communities, find out what you need to do to get into positions of leadership. Not only will this help build your reputation and add to your resume, but it will put you in a position to make policy decisions that can be beneficial to your website and business in the future.

Blog: http://www.evergreendollar.org

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Video Marketing For Targeted Traffic

Video marketing is one of the most effective ways to generate targeted traffic. Once you create the right video you can submit to YouTube, Vimeo, Dailymotion, Viddler and other places that allow video submissions. By listing your website information in the description section, most people tend to follow-up with the video presentation if it is compelling enough. Remember that people preferred videos over reading and you should take advantage of this.

This is because it is much easier to watch videos and it is simpler to convey your points when you do so using images and someone speaking directly to them. In fact, in a recent survey from Vimeo, respondents explained that they were three times more likely to want to watch a video instead of reading a blog post.

One of the recent trends in video marketing for targeted traffic is a video called a Vine. These short videos that are around five or 6 seconds and tap into the emotion, understanding of trends and focus into a single expression that can captivate thousands even millions of viewers. This new style of video marketing has also been linked to products and services that can be promoted quickly and in an entertaining and interesting fashion that deals with the short attention span that most potential customers and clients have.

Another powerful form of video marketing is when you take the time to teach and/or instruct people in a hot topic and then follow-up with them by demonstrating that you can provide additional information that they need to be successful.

For example, there are many videos online teaching about the basics of internet marketing; but in order to get the full story you will need to subscribe to the marketers e-mail list and then follow-up for additional lessons, usually at a service fee or membership fee rate. These how-to videos generate huge amounts of targeted traffic and almost anybody can create them. Remember to focus on solving problems and you will have plenty of traffic from these videos.

Another great way to generate traffic using videos is to focus on high targeted videos that are receiving millions of views and then approaching the owner and asking them if you can pay them some money for them to post your URL in their description section. Since most people are not marketers and see this as an opportunity to make a few dollars each month, a majority of people will be happy to do this and you will also receive lots of targeted traffic when you do this.

Discover an endless supply of targeted website traffic that you can get for little or no money involved. Learn how to get "No Cost" targeted web traffic to all of your money sites in my Traffic Tips 101 training guide today! You have nothing to lose and a ton of "FREE" targeted website visitors to gain.

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Excellent Advice on How to Make Your Online Posts Even More Interesting

The Big issue with the big volume of the content published online.

There's one huge issue with the large sum of the content on the internet at this time. And that's that it's not really interesting. Regrettably, an enormous percentage of the social media posts, blog posts, content articles and actually videos that are on the internet are just dull or boring. They inform us common points we currently know, they do it in a trend that's not interesting and they also have boring, descriptive titles.

Post some thing innovative.

Give thought to just how many articles you've browse in your life time with titles just like: "How to Obtain Wonderful Abs" Or "The top 10 SEO Mistakes". Most likely hundreds right? And right now that sort of thing is simply aged, tired and uninteresting. If you need to be noticeable and be heard therefore you ought to ensure that what you're putting out is interesting, diverse and exclusive. Here's just how you do that. Develop Some thing Fresh. If you take a look at a flock of sheep then simply which usually one usually shines? The black sheep right? You have to be that black sheep in the event that it involves the chorus of content on Facebook and also on Twitter. You can't merely post the exact content articles and matters that absolutely everyone else is publishing or you'll simply blend into the crowd. Rather, you will need to offer a thing that persons can't get everywhere else and that is totally exclusive.

Provide your own personalized view a favorite subject.

You may ask yourself how do you do that? One solution is to develop anything completely brand-new by merging diverse topics, or by providing your own special take on a famous subject. An additional alternative is to only discover the most recent and unique stories you can. That may imply studying scientific reports or even checking press releases. It requires even more work nonetheless the effect is some thing that's far better!

Tell Stories.

Now you possess the topic, the subsequent point to consider is the delivery. And one approach that by no means gets old is to tell stories. If you could very well report on the comparable point as almost everyone else nevertheless give your version a narrative hook, a starting, middle and as well, end with a protagonist, then simply it will probably be even more persuasive and a lot more pleasant to read. Take into consideration the moment you've examine a great book, occasionally it seems nearly as though you're coming out of a fantasy experience once you stop. Or how about observing a movie and totally losing track of time? By way of a wonderful story, you can certainly have the precise equal effect on your visitors. And in that case they'll be connected.

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Let's Play The Marketing Game

Marketers, like most professionals, find their work a mental challenge - not unlike playing chess or other games of strategy and tactics. A favorite mental game that marketers play is called "How would I do it?" Want to play?

The rules are simple. Just observe how others are marketing and ask yourself, "How would I do it better?" Okay, ready to play?

On your way home from work this evening, I'll bet that you need to stop at the grocery, the drug store, or the cleaners. As you approach, start playing the Marketing Game by judging the store's appearance and the images you see. Observe as you zoom through the aisles; is the entrance inviting, clean, and well organized? Are you welcomed or ignored by staff? Is the signage clear? How's the housekeeping? Ask yourself how your customer experience could be improved.

Open your mail; look at the catalogs and brochures. Judge what catches your eye and what specifically captures your attention - graphics, message, or offer? Consider what would help make both your eye and your thought process linger, leaving you to ponder and perhaps make a purchase.

At lunch, read the menu critically - how do they attempt to entice you with mouth-watering extras like appetizers and that crave-able piece of "Mom's Famous Apple Pie" with a scoop of ice cream?

Look at the ads in the newspaper, those that pop up in your cell phone, and the ones you see on TV. Read the messages and look at the graphics. Each time, attempt to understand their strategy, check if their message is communicated effectively, and ask yourself, "How would I do it better?"

Play the game every chance you get. Think through the marketing challenges for each. How would you improve the strategy? What do you think the message should be? How could you improve the word usage, graphics, attitude, or media usage?

Of course, it's very easy to play the Marketing Game at a business you are not involved in because you don't need to deal with the constraints of time, money, and projects competing for your attention and effort. You are just being the critic.

As you continue to play the game, transfer the thought process to your business. Think about your overall strategy and ask the same questions about message, media, attitude, words, graphics, etc. The longer you play the game, the more you think like a marketer. Over time, you will become better at it. Better marketers win!

Larry Galler coaches and consults with high-performance executives, professionals, and small businesses since 1993. He is the writer of the long-running (every Sunday since November 2001) business column, "Front Lines with Larry Galler". For a free coaching session, email Larry for an appointment - Larry@larrygaller.com. Sign up for his free newsletter at http://www.larrygaller.com.

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A Guide to Going Viral

Reaching customers and creating awareness is something that determines the success of any business. The access to customers has become significantly easier over the years thanks to the development of social media platforms. These platforms have given businesses a way to reach out to their customers in an effective and efficient manner. This is the reason why it has become significantly important for businesses to come up with campaign ideas for their viral marketing efforts and implement these ideas by teams that have been specifically designed to take care of viral marketing efforts of the business.

All of the famous brands worldwide have successfully built a strong viral presence and that is exactly what you need to do in order to succeed and take your business forward. In this article, we discuss tips that will enable you to design and implement a strong viral marketing campaign thus creating awareness for your business and making a place for it on The Virality Map.

Step 1: Identify Your Target Audience

The first step of making a strong viral presence is doing the background work that will help you understand your marketing goals. This includes identifying and understanding your target audience. As well all know anything that goes viral catches the attention of millions of people. However, you need to specify the audience that your campaign intends to target to guarantee success. Do a detailed analysis of your target audience including the demographics, psychographics,and other behavioral factors.

Once you have identified your target audience, it is necessary to understand the kind of material they are likely to share and be interested in. Find out more about your target audience in order to come up with a campaign that is sure to grab their attention.

Step 2: Pick the Right Platforms

After identifying and understanding your target audience you have to decide on the kind of platform you will be using for your marketing efforts. There are a number of options that are available to marketers in terms of social media platforms. However, the kind of platform you choose will depend on the kind of marketing technique you will be using to move your message across.

Instagram will, for example, give you an option of choosing a picture story whereas LinkedIn can be used if you have written content that you wish to use for your campaign, Facebook can be used for video messages as well as other strategies. While choosing the right platform also keep in mind the interests of your target audience in order to guarantee success. You can seek help from consultants who can help your determine the right strategy to be used when dealing with the different platforms available.

Step 3: Create Engaging Content

Most of the social media platforms suggest content to their users based on their interests and behaviors. This is done by using an algorithm that gives ranking to different content going viral according to the needs and interests of the user. So, in order to reach the target audience, it is necessary for you to create the kind of content that will be surely enjoyed by your target customer. It is also important to keep the content interesting and exciting for the target audience. This can be done by using catchy headlines or using content that will make the audience feel emotionally connected. You can also use the services of different independent creative consultants to help you create the perfect content for your needs.

Step 4: Post at the Right Time

Timing is extremely important in determining the success of your viral marketing campaign. In order to make your viral efforts successful, you need to keep yourself updated about the latest trends and news based on the interests of your target audience. If there is a hot trending topic that seems relevant and beneficial for your post you can plan the posting in such a way that it coincides with the trending topics.

Do not forget to use those hashtags! However, if there is no such trend, you can plan your posting accordingly. Just make sure not to post it at a time of tragedy. Nobody wants their business to be associated with a negative event.

Step 5: Use Ads To Create Visibility

Another way of creating awareness for your business/brand could be by spending some money on paid ads that will help you gain some visibility. This can help your content becoming viral however it will require some amount of investment from your side.

Step 6: Engage Influencers

Using an influencer in order to gain visibility and awareness for your brand is an effective and time-saving strategy. With the advent of social media, there has been an increasing trend of influencers creating awareness of different brands to their target audience. You can use the help of a social media influencer who can help you introduce the brand to the target audience. However, it is extremely important to choose the right social media influencer. This can be done by going back to your research done in Step

Step 7: Track And Measure

It is also imperative to keep track of your viral marketing efforts to ensure effectiveness. Once the viral marketing campaign has started you need to use different analytics tools in order to determine the success. Do not expect yourself to reach your goals with the first campaign. If you find something to be unsuccessful in a particular campaign that does not produce desired results, you should immediately make changes accordingly in the strategy. For this, you will have to keep tracking and measuring the performance of your ongoing viral marketing campaign.

Step 8: Add Calls To Action

Do not leave your audience hanging after grabbing their attention. Make sure you add a call to action factor in your viral marketing campaign that will motivate the audience to take a step. This can be done by offering discounts on their first purchase, offering them free membership or a free trial.

Step 9: Attract More Attention

Once your viral marketing campaign has reached a considerable number of views, you can then move on to attracting more attention for your campaign by contacting different news organizations and bringing their attention to the success of your marketing campaign. However, before contacting any news organization, it is a good idea to work on developing a press release that is sure to get attention and does not lack content and authenticity.

Step 10: Use Content To Create Originality

Nothing great comes from plagiarizing and copying the efforts of others. Similarly, it will not be beneficial for you if you use content for your viral marketing effort that uses the ideas of others. A campaign that lacks originality will not be welcomed by the audience and will have a difficult time becoming etched in their minds. Hence, make sure your campaign uses new ideas and thoughts. If you require ideas and innovation in your campaign you can use the services of creative consultants who are known for creating and designing successful viral marketing campaigns. li

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In the end, it can be established that the use of viral media marketing in developing awareness for the business cannot be undermined. So plan your campaign with the help of creative consultants such as Matta Baggiani http://www.mattiabaggiani.com and witness the success of your business.

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Affiliate Marketing With Over 100 Million Google Visitors

We all know that website or blog traffic is the only key to generating life changing kind of money online. And one of the preferred methods among super successful affiliate marketers is commenting because you can reach millions of visitors, you just need to look in the right places.

You will have access to 5 sites within the online marketing niche later in this article. Combined, they have over 150 MILLION Visitors per Month! But you also need to know how to do your own research because that will enable you to reach these kind of sites in Any Niche.

You need to know whether the particular site is in fact indexed in Google. You need to know the page rank and both the quantity and quality of visitors to that site. Visitor origin is extremely important, next to a product in demand (On Your Blog).

In another Blog Post I demonstrate a certain research method that will show you just How to "Look In the Right Places". You need to research the sites you wish to comment on, and by using the simple tools as demonstrated above, I was able to come across sites with as much as 85.3 MILLION visitors per month.

But get this, they all allow comments and most even allow you to share your website and blog URL. Be careful though because the more professional the site, the less tolerance they will have to unprofessional conduct. This includes desperate sales pitches and a flood of random affiliate links, you only EVER share a URL to your own blog or website in any comments you make.

Most professional sites will provide you with one of 2 most used commenting options;

An On-Site Contact Form - That will allow you to share your URL by providing an option to do so, these forms normally require your name, email, URL and of course your comment.

Comments Feed Plugin - This is when you leave a comment by having to log into a particular social profile or Gravatar account to do so. And as these commenting options do not allow a special window for your URL, you DO NOT share any URL in these comments.

Within context however, you may want to suggest a certain idea and have other people respond to your comment. Should that discussion lead to an increased interest and request to view your site, then you share the link to your personal blog or website.

When You Comment - You always stay on topic, and blend with the discussion at hand. That can only be done by actually reading the particular post you wish to comment on. Don't just barge in with a desperate sales pitch or offer, it mirrors desperation. Keep your comments as professional as possible, and you will never have to write another sales pitch.

Professional commenting (And Actually Getting results) is a time consuming exercise and must never be done hastily. Apart from researching the sites you wish to comment and even guest post on, you also want to read other comments. Find what a particular audience is looking for so that you may be able to offer a suitable and obvious solution (That Actually Works). And make sure this offer is available On Your Blog, preferably with a proper discussion because you want to inspire your visitor to want to Know More.

The purpose of your comment must be to get the visitor to your own blog or website, you then need to ensure your content is interesting and useful enough to keep your visitor there. A great way to check this is to pay attention to your visitor/view ratio. Your visitors should be less than the views because it indicates that you're on the right path, it means you have returning visitors.

Now I did promise to provide access to my personal 5 commenting favourites, but I strongly advise you master that research method we discussed earlier.

Moz- This site offer an On Site Comment window that allows you to share your URL as a Hyper Link. Do not enter a raw URL (And Especially an Affiliate Offer URL) anywhere, because this is also a great way to get Moz to recognize your Blog or Website. Share the link to your personal site by means of the Hyper Link option provided.

Once signed up and inside your membership, you need to visit the Moz Blog to be able to comment and share your thoughts. You will also be able to answer questions because this is a site that offers great engagement, I can tell you that.

The Penny Hoarder - This site uses a Facebook comment plugin. You will need to login with your Facebook credentials to comment here, so be sure your profile is as complete and professional as possible. You will not have to register an account with the Penny Hoarder, only Facebook login to comment. And remember to only share the link to your blog or website when asked to do so.

Pro Blogger - And this is a perfect example of the on-site comments window where you have the option of sharing your blog URL. Once your comment is approved, your site will be accessible to reader when they click on your name in the comment. Pro Blogger, like Penny Hoarder requires no registration.

Money Talks News- Another high value site that does not require any registration. Like The Penny Hoarder, Money Talks too uses the Facebook comments plugin so the same rules apply. Only share the URL to your blog when asked to do so.

Always remember that content is the King of sales conversion, and unique content is what will have your site stand out. Content is the single most important part of actually generating money online, and endless research is the only way to be able to provide your audience with the relevant content. You must do the research, so your reader does not have to.

And that is how you can now leverage commenting to your profitable advantage.

Success Means Going From Failure To Failure Without The Loss Of Enthusiasm - http://easyinternetmoneyandjobs.com

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Google Traffic Research Tactics in Affiliate Marketing

We all know that commenting, and especially the writing of eBooks and Articles are among the absolute favourites among successful affiliate marketers with no exception to Blogging. Driving visitors is one thing, but getting those visitors to actually convert is quite another exercise all together.

Problem is that many newbies are commenting and publishing on sites and with publishers that aren't even indexed in Google yet. This completely defeats the purpose in its entirety, simply because the chances of actually getting visitors from such efforts is exceptionally little to none at best.

Now the best part is that Google already provide you with all the tools you need at absolutely no cost, in fact most tools used by professionals are free tools. You simply have to look in the right places, but that is also the reason most newbies find it difficult. It is not the tactics behind the method of making money online that is all that difficult, but more the time consuming factor that renders it an exercise less sought after.

The Page Rank Checking Tool - This is where you use the Google Page Rank Checker to ensure that sites are in fact indexed and even ranking in Google. But you need to apply a few simple rules.

When you enter a Domain into the page rank checker, you want to focus on the Primary Domain only and disregard anything after that. Now a Primary Domain will end in (.com) (.info) (.org) (.net) (.co.za) to name but a few examples, but you should pick up on the simplicity. Anything with a forward slash (/) after the primary domain must not be entered into the Google Page rank Checker, and preferably no Non S.E.O Friendly characters like (?_!*%&). S.E.O Friendly characters are only numbers, letters and any character entered without the use of the Shift button on your keyboard.

You may also notice that some URLs will start with (https) as opposed to the normal (http), and in such cases I would strongly advise in removing the (S). Failing to do so will result in an inaccurate search result and you may just be losing out on a high ranking site.

Even a 0/10 result from a possible 10 is clear indication that the site is indexed in Google. Now, do not make the mistake of underestimating sites with a 0/10 result, as I have come across some of these sites that has Millions of monthly visitors per month.

We will take a look at how to establish that with the second tool later in the article. You will have various kinds of results and after opening the Google Page Rank Checking Tool. Now, simply enter the URL you wish to analyse into the window provided and click on search. Next you will simply fill out the caption and proceed to search the URL of your choice. When you have the search result returning with a score indicating (N/A) that is a clear indication that the site is in fact Not Indexed in Google. These are the kind of sites that may just result in you wasting your time commenting on and publishing with.

You may also end up with a result page indicating the (N/A) result as discussed above, but with a big red colored block along with the result. You want to steer clear of these kind of sites especially, because back-links from such sites will do much more harm than good to your own site's Google Rating. These kind of back-links may even result in your site being flagged as unsafe by Google, and that means Months of Hard Work down the drain.

How To Know How Much Traffic A Site Gets - This too is done by using a free tool called Similar Web, where you also enter the URL you wish to check. Only with this tool you need not concern with the (https) and (http) sections of the URL, but do still focus on only the Primary Domain URL.

Similar Web Tool. Now simply enter the URL and click on "Start", and the Similar Web Tool will do the rest. You will have ranking results and category ranking analytics but may find in some cases that there are no results available for a particular site yet.

But don't just disregard such sites, it only means that the site is fairly new and not necessarily a danger as a back-link to your own site. You must however ensure that the site is in fact indexed in Google with the first tool presented and discussed in this article.

Two simple, but exceptionally effective tools to leverage more appropriate visitors which will result in better conversion and even sales. Now the "Trick" to getting those converting visitors, apart from using these two tools is to ensure your targeting is done right. Target the right audience by means of your keyword research. Keyword Research can be done with another free tool Google gives you to work with called the Google Keyword Planner.

Keyword Planner Tool allows you to search the three most important keyword categories namely;

Short tail Keywords - These are normally single words, and are also the kind of keywords you want present in places like your site Domain Name and Site Title. This makes it easier for Google to know what your site is about and it helps with your ranking within a specific Niche.

Long Tail Keywords - These are normally no more than 2 - 3 keywords combined in a phrase. Short tail keywords may be something like "Internet", "Online" and "Marketing" where the Long Tail Keyword can be something like "Online Marketing". Long Tail Keywords are the ones you may want to include in things like a site H1 and/or H2 heading, and especially in Blog Post Titles.

Anchor Text - Now to best illustrate anchor text, it's the kind of phrase someone within your niche may enter into their browser for a specific search. As illustration, let's go with something like "How to Work from Home". This means the person searching is looking for something specific, they are interested in working from home. This is also what professionals call, buyer traffic. When such a search result lead that visitor to your site, and you have a proven program that will interest them they will be most likely to purchase from you. Anchor Text are the kind of search phrase you want to use in populating the content of your Article and/or Blog Post.

That brings us to the conclusion of some great tools to use in actually making money online. But, do spend time and learn how to use these tools correctly, because they are tools. It's a proven fact that any tool only works as good as the person using it, so invest the extra effort and research properly.

Success Means Going From Failure To Failure Without The Loss Of Enthusiasm - http://easyinternetmoneyandjobs.com

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Time To Make A Blogging Difference To Your Business

Do blogs really matter? A website will market your products and services 24 hours a day, 7 days a week, 365 days a year. But people do business with people they know, like and trust. Blogs are usually less formal in tone than the text on business websites, giving business owners a chance to really connect with their audience.

Blogging is a relationship-building tool. A blog, either on its own or as part of your website, can illustrate that you are a specialist in your niche who really knows what you are speaking about. It can also show that you have the skills and experience to create quality products.

Content Is King

Content is the main driver of effective marketing these days. And a blog provides content and helps your target audience find you. And that means content in all forms. This includes your videos, reports, eBook, infographics, image names, and more.

Free Traffic

In terms of getting a continuous flow of traffic, the more posts to have, the better. As soon as you have published one, you can share links to it on social media and via email. Provided that the quality of the content is good and relevant to your target audience, you should have no trouble driving traffic to your blog.

Your Blog Posts Are Free Samples

If you sell any types of information products, your blog posts will give a clear idea of the quality your customers can expect. Information products include items like eBooks, reports, videos, audio files etc. Your blog reader will see the quality of what you provide for free and will directly relate that with the quality of your paid products.

Your Recognition

Innovative and well-researched blog posts let readers know that you're serious about your business and know what you're doing. This confidence in you will not only make your audience more likely to buy from you, it will also give them a reason to spread the word about your blog and your business.

Search Engine Optimization (SEO)

Due to their ease of navigation and frequency of updates, the search engines and will crawl your blog often, sending new traffic your way. In many instances, these will be people you haven't connected with yet. Studies have shown that shorter posts might rank in the top 20, but longer posts that are considered highly relevant will usually get into the top three slots.


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Taking Advantage Of Gen Z's Insatiable Hunger For Online Content

How often do you update your social media pages and publish new website content that is useful to your followers?

If you wait to get in the mood before working on them, you could be missing out on the opportunity to increase engagement and conversion.

A new study that was conducted by software company Adobe revealed that online consumers are drawn to brands that create authentic and relevant content. This is especially true for Generation Z who spend nearly half of their waking hours online.

The company surveyed 1,000 consumers to study their content consumption habits and found that Gen Z read, watch and share content online for 10.6 hours, while their millennial counterparts spend 8.5 hours doing practically the same thing.

Moreover, mobile turned out to be their favourite tool for consuming information online, spending an average of 5.9 hours every day.

But because of the proliferation of fake news, only a small percentage of young people share content. 58% of the respondents say they would share something posted by a family member or friend, 29% would share content from a YouTube star, and 19% say they would if information comes from a publishing source.

Potential gains from satisfying Gen Z's appetite

Who doesn't appreciate a piece of well-written content or an absorbing subject matter on a YouTube video?

Online content is basically the digital equivalent of sales associates in bricks-and-mortar shops. eCommerce businesses should carefully craft what they roll out on their website and social media pages, making sure that it gives potential customers a wonderful experience.

Such material prompts online consumers to take a positive action; 46% of UK consumers say it would trigger them to make a purchase, 24% say they would share it, while 21% say they would subscribe to the email list of the brand behind it.

However, if there is good content there is also a crappy one that bears the following qualities which, for many customers, are big turn-offs:

• Content that is badly written (49%)
• Irrelevant (44%)
• Poorly designed (35%)
• Paying attention to the devices people use in consuming content is just as important as the information and the manner in which it is presented on the Web.

79% of Adobe's respondents say they would like to use a home entertainment streaming device to consume online content, 63% of them prefer a voice assistant, while 51% aspire for connected home devices.

Technology is really advancing at the speed of light, and hence online businesses have no choice but to keep up. However, don't lose sight of the fact that it's pointless to be available on the latest device if your content is immaterial.

John Watton, senior marketing director at Adobe EMEA, explains it better below:

"Whether it's across social, online, blogs, or email communications, branded content has to be well-designed, optimised for the device, and offer a genuine experience that goes beyond selling products. Brands that succeed will drive customer acquisition and loyalty; those that don't will see customers swipe their screen in search for content that offers them a better experience."

So how are you satisfying the insatiable appetite of Gen Z?

Multichannel marketing is the quickest route to reach your customers, so don't be left behind. Find tutorials on Magento, M2E Pro, Magmi and other eCommerce tools that will help you sell and earn more on Amazon, eBay and your own website at UnderstandingE.

See you there!

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A Brief Guide To SEO Marketing

Using SEO is one of the best ways to make sure that your website turns up in search engine results because if someone's looking for a site like yours, you want to make sure they find it.

But it's no good turning up in search engine results if you're listed on the 100th page, or worse, the 500th page because no one looks at these pages.

At most, people only look at the first 2 or 3 pages.

So how can you make sure that your web pages turn up in these first few pages of results?

It would be easy to think that you need to find the most popular keywords with the highest amount of searches each month.

Wrong.

Doing that would make it almost impossible for you to succeed because there are already thousands of other marketers using them and because their web pages have been up longer than yours, they are already generating a lot of traffic and so their popularity is already m loving them up to the top results spots.

So if you want to get your web pages showing up on the first pages of search results took here is what you need to do.

Find Long-Tail Keywords. These are words that are more specific to what you're selling and it's usually a phrase of 3 or 4 words. For instance, if you're trying to sell a sofa, there'll be a lot of competition for that word. So instead you could use a more exact phrase like "Queen Ann Antique Sofa." While such exact phrasing will yield you fewer searches, they will be more target specific and tailored to people who are probably more likely to make a purchase.

Aim For Moderate to Small Competition. In addition to using long-tail keywords, also look for phrases that have little or even no competition. This will help to make sure that your web page turns up at or near the top of search engine results. For example, if there are only 8 other marketers using your exact phrase and the search engines show 10 results per page, then your page should be on the first page of results.

See What Keywords Your Competition Is Using. It's always a good idea to check out the competition to see what other keywords they're using and the content they're using to attract more customers.

To help you find keywords you can use Google's free Keyword Planner which you can find by going to Google's homepage and clicking on "Advertising." That will take you to opening an AdWords account so that you can use their keyword software.

And although you won't get many visitors to your site by using long-tail keywords, isn't it better to get on the first page in front of a few highly targeted prospects, then to end up on the 100th page of generic web surfers who will never see your website link anyway?


Ruth Barringham is a writer and author from Queensland Australia. Subscribe to her website for blog updates and articles for writers at http://RuthIsWriting.com where you'll find information and inspiration to help you achieve your writing dreams. When you subscribe you'll also instantly receive 5 free writing eBooks to assist you in becoming the wealthy writer you've always dreamed of being.

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Why Every Business Requires Web Promotion

Web promotion is a simple process of increasing the exposure of your website among a target audience so that you can get more visitors on your web pages on a regular manner. The process of increasing the visibility of a website involves a lot of tasks. Some of them may seem complex and some are very easy. No matter whether they are easy or tough, you cannot avoid them when you wish to have a successful website and need to earn profit through the same. Thus, web promotion is important and you need it at every step.

Irrespective of the nature, age or size of the business promotion or advertisement is imperative for getting new clients and keeping the relationship intact with the existing ones.

Creating Brand Awareness

Web promotion is mainly needed for creating brand awareness which is important for the modern enterprises. Modern buyers prefer to believe on the brand name and check the brand reputation. Thus, they look for the top bands of the market when buying some products or services. You can make your brand name popular among your target audiences with the help of a right web promotion technique. This is also important to increase the overall market value of your business.

Open New Business Opportunities

Growth is the main thing in any kind of business. When you apply the right web promotion techniques then you can gain more business opportunities that can ensure your rapid growth. You can always enjoy having new scopes of working with other big names of this industry and become a reputed one. Collaboration with different other companies and brands can make your business more successful. But that cannot be possible until you apply an effective web promotion plan and make the other enterprises aware of your business and B2B offerings.

Increased Rate Of Traffic

After all, the main motto of developing a website is to gaining a good flow of traffic every day and transforming them into leads and then obtaining sales from them. All these can happen one after another when you apply an accurate and efficient web promotion strategy. Without this your website cannot achieve a good flow of traffic. That means the conversion rate will be slow and that makes your lead generation as well as sales ineffective. You cannot make people convinced about your services or goods until you bring them on your web pages. The web promotion method will do this job for you.

Increased Amount Of Profit

When your website receives a big amount of traffic every week and increase the lead then you can expect to have a growth in profit as well. You can become the part of an industry which is growing every day. You should know how to hold your position or optimize the same with the help of correct methods. When you start earning more profit then you can automatically beat your competitors in the market and make your business more popular. In business profit is the only thing that measures the success of a company.


Thus, web promotion is required for every kind of business and you can start applying the same any day anytime.

I am Director of Operation at EZ Rankings - SEO Company India, with experience of more than 13 years, I have mentored several leaders in the industry. I love writing about SEO Reseller Program, Social Media and more.

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Work From Home Guide: Choosing Freelancing As a Career

Have you already tried risking your time, money, and effort just to reach your own goal? Probably some of us have done it but still didn't get the result we desired. We all dream that we can travel and enjoy the gift of life that God has given. Isn't it beautiful if we can share more time and have enjoyable moments with our loved ones? Yes, I know what you're thinking right now. The eagerness and determination that someday your dreams will come true at last.

As of now, poverty is still visible in our country. Many families experience hunger because of unemployment. There are graduates who unable to achieve their profession due to a high level of competitiveness. Every day, we suffer in traffic just to get to our offices. These are the situations that we cannot afford to set aside. But we Filipinos are born with a brave heart and wise instincts. So, many strategies were performed just for survival.

Maybe some have tried to search "how to make money fast" or "how to make money online" to the internet. And guess what? That leads you to what they so-called "freelancing." It is also known as work from home job. According to BusinessDictionary, freelance means working on a contract basis for a variety of companies. There are some benefits that you can enjoy as a freelancer.

Benefits of Freelancing

Free from Office Slavery

You can finally go out from the traditional working from the office job. You can work in the comfort of your home. Free from the rules that choke us as an employee.

Self-management

You can manage your time more if you are working from home. You can maintain a balanced life between work and for the family.

Health Control

You're less likely to get sick since you deal with the clients remotely. You don't have to deal with the traffic every day or face the fast-changing weather in our country.

Higher Salary Rate

Most of us consider the work based on salary. With freelancing, you can earn dollars which can benefit you as a person with desired needs as well to your family.

Aren't you infatuated? You can start freelancing as part-time for additional income or make it as a full-time opportunity. But you must consider first is how you prepare yourself for the new chosen career.


Preparation for Freelancing Job

Make an Investment

As what mentioned earlier, you have to risk your money and effort for this job. Computer and reliable internet is a must. It will benefit you in the end, just remember what your goals are.

Enhance English Language Skills

Clients need a person with a good verbal and written English skills. You can buy a dictionary for bigger vocabulary. Try to read books and watch Hollywood movies. Being aware of your grammar is also important, so don't leave it behind.

Make Yourself Ready

Here, you can encounter new things or new knowledge. You must be open-minded and try to explore. Learning is eternal so make yourself ready at all times.

Skills to Must Have

For example, those who work in BPO companies already have the skill for providing customer service. So skills or expertise is essential since you will be working with the clients. Remember, confidence in doing the job build trust and good relationship.

Interested in learning new skills at the lowest cost? Experience the course which can develop you as a professional. Added a Coach who was a top-rated freelancer in Upwork. I was one of the products of the academy. "Don't wait for an opportunity. Create it."

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Selecting A Home Based Business

The very first thing you will have to identify is exactly what you anticipate from a home based business. Do you desire a bit of money to make your cars and truck payment, or do you have to be making adequate earnings to reside on. Normally, the more effort and time you take into business, the more cash you can make. Choose what does it cost? time you can take into business. If you are beginning your organisation on the side, then you do not wish to neglect your routine task. You likewise do not wish to compromise excessive time with your household.

Beginning a home based business can be carried out in just a couple of hours a week or you can put in forty plus hours weekly. Remember, that the more you take into your organisation, the more you'll leave it.

As soon as you have actually discovered your market, and picked your product and services, you will have to establish a site and promote it. Among the most convenient methods to do this is through social networks. You can establish a page on Facebook or a profile on Twitter, and begin developing a following. Simply make sure that you aren't including simply anybody to your list, however include individuals that fit your target audience. Make certain not to spam your fans. Usage social networks to obtain to understand them, and to engage with them. Do not just send out message after message stating "Buy! Purchase! Purchase!" Let them ask concerns, and make sure to address them nicely.

Many individuals nowadays are taking a look at picking a home based business. Depending upon business and the quantity of time that is taken into it, business can either generate a bit of additional money, or it can generate a fortune, and throughout between. Not every home based business is best for everybody, so you will have to pick one that is ideal for you.

Choose who your clients will be. You will have to called much as possible about your possible consumers. Are they primarily males or females? How old are they? Exactly what is their education level? You have to choose who your target audience is, and who you wish to deal with. As soon as you have actually recognized your target audience, then you have to understand exactly what they desire and exactly what they require. When you understand this, you can choose the best ways to finest fill their requirements, and to discover a company design to assist them.

You can offer your clients with either product and services. Most of the times, a service offering an item will take less effort and time than offering a service. If you offer an item, you do not even have to have an item to offer. Oftentimes, you can offer somebody else's item, and make a commission for each sale. If you can produce your very own item, however, your revenue can be greater. If you choose that you have abilities that others require, you can offer them your service. Bear in mind; this can take more of your time than offering an item.

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Online Store - Small Start, Large Fortune

All of us know about Amazon. This is one of the biggest online stores in the world. Another name in the category of online stores is Alibaba, owned by a Chinese, Jack Ma. Most of the time we see these two names in search results when we look for a consumer product on the internet. Gone are the days when we had to go out for shopping. Now almost all types of consumer products are available online, that too on a global level. People can have their required things while sitting at home or office.

The concept of online stores started from the West and now is a growing trend in Asian countries. Seeing their popularity, many brands, and businesses got online. All big corporate names have an online presence now. Social media has played a great role in it. Brands and individuals own online stores also. Individuals along with their teams or families are also inclined toward opening online stores with a wide range of products. It includes books and magazines, garments, furniture, cosmetics and handbags, herbal products and medicines, construction material, electronic, and jewelry, etc. The sole purpose of opening an online store is to expand the outreach and tap in the maximum number of potential customers. An online store can give us a huge fortune as a long-term business even if it started on a small or medium scale.

Let's have a look at how an online store is different from physical shops and what benefits are there for you that are not available otherwise.

No requirement of physical space: 
Your presence will be web-based so you don't need to worry about hiring or purchasing a physical space, buying bulk/huge consignments of items or goods at once, and their storage. However, you have to pay for a domain name and relevant charges.

No middleman hassles: 
You can pick up the items/goods direct from a factory or manufacturer and transport it to the customer at retail price. Your profit ratio will also be high because of no middleman. A very useful tip for small and medium-sized industries and home-based handicrafts is that they can reach out to potential customers and get orders directly. But for this, they will have to spend reasonably on advertising.

Work according to the capacity and resources: 
Are you to manage the store on your own or is a team or family there to help you? Make a work plan accordingly. If you are the sole manager, you can do it as part-time along with your job. You can expand it according to the available resources and when it begins to give you a reasonable monthly or annual income, you can quit your job or other work.

Manage it while on the go: 
You can manage your online store while travelling with the help of a tab, laptop, or smart phone. No hassle of being bound to sit in a place.

Long-term benefits and safe investment: 
You invest a small or reasonable amount according to the circumstances in an online store at first. So, the investment is safer than other businesses. First, it is slow but with the passage of time, it starts gaining customers and huge benefits. It will fetch long-term benefits if you keep on working 'slow and steady'.

Product-wise distribution of work: 
If a team or family is helping you out in managing and maintaining the online store, you can distribute work product-wise. Like, females can handle cosmetics, handbags, ladies' garments etc., while males can take care of technical and electronic items. This work distribution can make things easy.

Now have a look at a few requirements also for maintaining a great online store and reaping the benefits.

Attention-grabbing and user-friendly design: 
Hire the designers and inventory experts for designing the store who are already experienced in this field. For multiple types of items in the store, you will have to make sections. Links, buttons for easy navigation, ordering and cart, newsletter sign-up, and other necessary things must be there. Keep on reviewing the design every two years or so.

Advertisement and social media presence: 
All of us use social media these days so it is a great way to catch up with the customers and market. Make social media pages/profiles of your online store and available products, and rightly advertise it to the specific audience.

High quality products and customer service: 
Make no compromise on quality and customer service! Sometimes, customers complain that they get a different item from the one they ordered or selected. This puts a bad impression on customers and the repute of online store suffers. Give customers what you claim to give. Only good customer service can earn you a great name. The better the customer service, the more positive the outcome.

On time response and delivery: 
Check out the orders regularly and deliver the items on time. Set a specific period for delivery like 24 hours for local orders and 48 or 72 hours for out of the city and away places. Delay in response and delivery is going to hurt your business and reputation. Arrange for a live chat with customers as well.

Product description and charges clearly specified: 
Specify the charges including product price and shipment fee clearly with each product. There must not a confusion between the price mentioned online and the price demanded at the time of delivery or purchase.

Wise spending: 
Hire a financial consultant who can guide you concerning how to spend money and on which things. Do research and study about the operations and running of online stores. Your financial consultant must be knowledgeable and expert in online store management as well as inventory.

Storage space for expansion: 
If and when you need a new space for storage, you will have to arrange for it as soon as possible. The internet is the greatest source of having knowledge concerning online store management, inventory, and storage. Study the way it works. You may need to do things like that in future for your own store. Keep a keen eye on everything going on and be ready to act according to the new situations.

Hard work for reputation: 
You have to spare a reasonable amount of time for making your online store a success. First, you may not need to give long hours but once your store start running successfully, you will have to give full-time and attention to it.

With dedication and hard work, you will surely get the result of your efforts.

Rizwanaa Shaikh is directly involved in network marketing business. She closely follows network marketing trends and can be contacted for any relevant assistance on Twitter: @Rashwriter.

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Principles To Keep In Mind When Developing An Online Marketing Strategy

The Internet has changed the way we do business in both local as well as global platforms. With the increase in the number of online buyers, it becomes necessary for a seller to make themselves available to their customers online. And having a foolproof online marketing strategy is a must for the same. Follow the common principles to hit the goal like a pro.

Discuss Your Objectives With Designer Or Developer: Undoubtedly, having a website is the very first step toward a successful online marketing strategy and in an order to get results from it; you need to discuss your goals with designers or developers. It will help them create an SEO-friendly website for you that further help you attain your goals of making yourself visible on the very first page of the Google.

Don't Underestimate Your Competitors: Always remember that you can't rest on your top position because the company below you isn't resting. They are still improving their efforts to beat you. So, you shouldn't underestimate their efforts and have to think a step forward from them.

Focus On Your Content And Remember The KISS Rule: Content is important to capture the attention and you need to focus on it for better results. In an order to get the positive outcomes, all you need to do is follow the KISS rule (Keep It Simple Stupid!). If it is simple and easy to understand, so, it makes your impression and helps you get a flurry of compliments, also, it increases the chances of customer revisits your website.

Don't Leave Your Audience Behind: Attracting customers toward your brand is your top-most priority and in an order to attain it, put your strokes in the right direction. And for this, you need to start thinking from their perspective and write something that you would love to read if you were in their place.

Don't Leave The Practice: Online marketing is not a one-time shot that you did and it's done. No, you have to make some constant efforts to maintain your position in the market. So, make sure you learn from your every mistake and take it as a challenge to improve all your actions accordingly.

These are some of the common rules that you need to follow for a successful online marketing strategy. Don't let your customer's tire of your website, or else it may ruin your online image in the market. Hire an expert for professional support to take your website to the next higher level.

Web Click India - a Website Designing Company In India well-known in the niche for web designing, development, and SMO/ SEO Services. We put our 100% to create a website and promote it on the very first page of the Google.

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Why A Lead Capture Funnel Is Essential For Facebook Ads Success

Knowing what a lead or sales funnel is and how sales funnels work is essential for you to succeed in Facebook Ads. Otherwise, you're leaving money on the table because you're not optimizing ads for every stage of the sales process.

For simplicity's sake, we're going to define a sales funnel as having three stages: the top, middle, and bottom. To get higher conversion rates, you need to create separate types of ads for each stage of the funnel.

For instance, at the top of the sales funnel, people wouldn't know your brand, and what you do, so you need to introduce yourself to them. For this purpose, Brand Awareness and Reach ads are great objectives to use for your Facebook advert. You don't want to sell on them aggressively as it could turn them off your brand. Instead, try to offer something of value. When they engage with your ad, you can retarget them later on with another ad using the retargeting tool (Facebook Pixel) which we spoke about in another article

At the middle of your funnel, your audience will be at the stage where they will be more likely to consider your business as the solution to their pain point. Since this is your second point of contact with your audience, they'd be more likely to engage with your advert. You can use different campaign objectives depending on what you want to achieve. For instance, you can choose from Traffic, Engagement, App Installs, Video Views, Lead Generation, and Messages objectives on Facebook ads. Maybe a few people in your audience will be willing to buy something from you now, but most of them will need some more prodding. So we go into the next stage of the funnel.

At the bottom of the funnel, this is where you ask people to buy your stuff. You've already made some contact with them, you've provided massive value so far, they've engaged with your past adverts, they've visited your site, signed up to your mailing list, downloaded your app, and more. They should be ready to buy now. You can create a Facebook ad with any of the following objectives: Conversions, Catalog Sales, and Store Visits. When you create the perfect advert, one that will resonate with your bottom of the funnel audience, then you've got them in the bag. You can also do a few split tests so you can find the winning advert which you can scale later on.

And of course, you can always use Facebook Pixels to retarget your existing customers (who already bought from you) for an upsell of the same product, to offer them a brand new product you've just created or simply to run a survey and ask them what do they expect you to create for them next to solve a current new problem that they are facing.

Your Bro.
Jalal Zaitouni

For more content like this and to master Facebook ads and reach more of your clients for less advertising cost on Facebook, download the free guide "7 Techniques to Minimize Your Facebook Ads Costs Instantly" here: http://jalalzaitouni.com/FBAD-Free-Guide/

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