Although many are drawn to the idea of having their own small internet business, many budding entrepreneurs do not know how to start a small business online.
Have a Solid Business Model
The first rule of how to start a small business online is to have a solid business model. There is no secret 'push-button' model to generating income online. There are many hyped-up schemes on the internet that promise that you will make millions of dollars for doing very little work by just pushing a few buttons. But these are just not reality. Having a small online business is just like any other business.
However, a small internet business is scalable and enjoys higher margins and lower set up costs than a traditional 'offline' business. A solid business model for an online business has the prefect mixture of recurring income, affiliate income and high ticket income.
Take Action
You have to be willing to actually get started. The internet is a great resource and there a many articles, forums and websites that all provide information on how start a small business online. It is important to do research on the best business that suits you, but you have to commit and get started building a list of potential customers. This list of potential customers will become a valuable asset as you start to build a relationship with them. You need to provide valuable and relevant information to them to build their trust so that they will be willing to buy from you.
Provide Value
As mentioned above, one of the keys of how to start a small business online is to provide value. In the business world of the internet, if you give, you will receive. If you provide valuable information to your potential customers for free, they will be grateful for it and want more and will be willing to buy it. If you provide rubbish, they will think that you product is rubbish too.
Generate Traffic
A business online without traffic is like a shop in the back street of a old run-down town with no passers-by and nobody knows that it is there. If you really want to know how to start a small business online, you need practical skills to generate traffic to your website pages. Website traffic can either be free or paid for and they both have their advantages and disadvantages. But, with a skilled combination of both, you can have a long term stream of potential customers coming to your online business.
Invest In Education
As with any business, if you want to know how to start a small business online the most important skill you can learn, is marketing. There are many online business entrepreneurs who have gone before you. If they have had success with a business model that interests you, you can learn from their efforts. It is vital to have access to a community and mentors because learning from someone who's already successful online will make a big difference to your results.
The internet and the new digital economy has made it possible for many people to discover how to start a small business online. An online business does not require a bricks and mortar premises, staff, stock or large financial investment in inventory to make it a success. If you have a computer and access to the internet you can start straight away. You do not have to buy stock or worry about how to supply it to your customers and your online business can work for you whilst you are sleeping!
Multiple income streams are possible with internet marketing because it is presents so many opportunities. But first, let's define what a stream of income is and why it would behoove someone to have more than one. An income stream is a source of spendable cash. If you are like most people, your job likely provides almost all, if not all, of the spendable income you have.
A major health problem can curtail the flow of that income if you are unable to go to work. Being laid off is another reason why that source of income could stop flowing. Or, your employer could go out of business. All of these reasons, plus countless others, happen to people in every walk of life each and every day.
The loss of a steady stream of income is very often an immediate problem because most people have very little money salted away for that proverbial rainy day.
One way would be to get a second job. However, that would mean working so many more hours each week that you wouldn't have time to enjoy life. It could also put you under so much more stress that your health could deteriorate. Now, if you got sick, you would interrupt both streams of income. So, a second job probably isn't a good long-term solution.
A better solution would be creating a stream of income that continues even if you can't work, or if you do get laid off. That's where the internet can be a great resource for you. You can pick almost limitless topics there that are of interest to thousands upon thousands of people. Having a huge audience is a must if you want to generate an income stream on the internet. There are people today who have websites where they sell products, books, articles, ideas, services, hobby items, etc.
You get the idea, I'm sure. Each and every one of these websites can be set up in such a way that people can go to them to purchase whatever the site offers. And, best of all, the site's owner doesn't even have to be awake to make money. It's not only a stream of income, but much of the time it is a passive stream of income. That means that the owner isn't even involved in taking a person's order, sending the product, or collecting the payment for whatever has been purchased.
Now, imagine having several of these websites at work for you 24/7 while you go to your regular job. Now, you have multiple streams of income and they won't be interrupted by sickness, a lay-off, or the doors being closed. You might want to investigate this idea further to see if you could do something similar to protect yourself and your loved ones from a disastrous interruption in your normal flow of income. It might even become a whole new full-time job for you. Think about it.
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Do you have a website or blog you publish content to every day but still not able to get enough visitors?
Have you just created your very first blog and are keen to try out all the ways to promote it?
This article presents 10 smartest and most effective strategies you can use to promote your blog and instantly attract visitors who are genuinely interested in your niche.
1. Stop Tweaking / Modifying Your Blog
Are you spending too much time tweaking your blog to give it the right feel? Let me tell you, the overall design does not matter to your audience as much as your content does. Instead of tweaking your blog every now and then, focus on creating content that is fresh, engaging and informative for your readers and make them come back for more.
2. Creating Pillar Content
Producing quality content is one of the biggest challenges for bloggers because creating high-quality content on a regular basis isn't easy. Good content makes a powerful impact on your audience, which is why it is important that you take the time to create the high-quality pillar content that can solidify your blog's reputation. Pillar content refers to a series of posts that represents your blog's best content. It includes all the great posts that you will refer new visitors to for their usefulness.
Great content serves as a go-to source for good and informative message for your audience within your particular industry. Pillar posts provide major support to your blog and are considered a very important component or staple of your blog. When you start promoting your blog, pillar content will serve as your bait to attract more traffic.
Once you have set up your blog, the very first strategy you should implement is to create relevant posts and populate your blog with some really new, yet interactive information.
3. Don't Focus On Monetizing Your Blog Too Much
Many new bloggers create blogs to earn money. Although there is no harm in earning money, putting too many banner ads on your blog can become too distracting for your audience. If there are too many, they can make your blog look really ugly and they can actually take your visitors away from your blog. Do you still think this could be a great way to promote your blog? I bet you don't. In fact, you should focus on building your email list and a targeted pixel list. Both of them will help you get what you're desperately looking for, more visitors and more money by re-targeting your visitors through paid ads.
4. Research Your Niche and Find Out Who and What Matters
A very important step you should take before starting your blog is to thoroughly research your niche. You should need to spend know all the ins and outs of your niche and know who matters, for instance, who are the influencers, big players and small players contributing to the niche in their own capacities. You should make a list of all the competing sites, channels, podcasts, influencers, communities and groups that are working within your particular niche. It's very easy with SE Ranking competitor research.
By doing so, you will have a major reference file of all your competitors within your niche. You will be able to see what they are doing and talking about and also all the items they are putting for sale and products that are popular among your audience.
5. Reach Out To Your Audience
Once you have your blog nicely set up and great content to pull your audience in, start promoting your blog. Take out the detailed list of all the influencers, big players and small players you're made prior to starting your blog. Keep a close eye on the small players, because you need them for blog promotion. You can start by offering them testimonials, case studies or even a blog post they would be interested in publishing. It is important for you to start a one-on-one relationship with the big and small players. By contribute on other people's' sites through commenting and sharing their work on your blog, they will start to recognize you and connect with you.
6. Become An Expert In Your Niche
Whether your niche is SEO, Digital Marketing, Content Marketing or any other, you should not only attain extensive knowledge about your niche but also present it in an interactive and engaging way through your blog. Your future audience is waiting to read content that addresses them and their needs. It is the power of your writing and expert analysis that will help you attract your audience.
7. Post Comments
Commenting on blog posts and participating in various forums and social groups is often seen as a way to get backlinks. But if it's done right, no such issue will arise. Always post comments on blog posts only when you have something meaningful and informative to add. Make sure to use your own name to do it, and not your brand. Participate in niche groups and influential communities on social media. Present yourself as an authority in your niche and genuinely help people. Don't just drop links.
8. Create An Interactive Conversation Flow And Acknowledge Your Readers
When creating content, make sure it is engaging enough to get the audience talking. Your posts should pose questions from your audience and encourage them to respond or share their own similar experiences. Your audience can talk to you via blog comments or email, make sure to acknowledge them and reply to them. This will encourage facilitate interaction.
9. Monetize Your Site
When it comes to earning money from your blog, take a proactive approach, because it can bring organic traffic. When you offer a product or service on your site you can attract your target audience. By creating a profit funnel, you cannot only generate more leads but also generate a lot of revenue in the next few months.
10. Use Paid or Sponsored Media
Utilizing paid or sponsored media is a viable option and an effective strategy for blog promotion. It includes blog promotion through Facebook ads, Google ads, promoted tweets, YouTube pre-roll ads, and much more. These social networks can bring an incredible amount of traffic, as well as, hundreds of leads to your site.
When you follow the strategies discussed above for promoting your site you will not only be able to boost traffic to your site but also generate revenue from it. Remember, promoting a site or blog is not a difficult task. It just takes a little time and understanding of what works. Implement one strategy at a time and see the difference.
If your marketing efforts are failing over and over again, check to see if you have too many projects in mid-air with none of them paying your bills.
Never attempt to build a lot of AdSense websites, e-books, software, member sites... at the same time!
The only approach to get the desired income accomplished and become successful in your 'on-line' life will be to concentrate on one area, a single niche and one particular method before switching to the next 'opportunity'.
Whatever your ultimate goal is, you are not going to have much (if any) progress when you are juggling five or ten different projects!
'You absolutely must concentrate on one particular thing'!
Quit thinking like this: 'This project is actually 95% finished... now I can also work on this different idea and come back and finish up the remaining 5%!
The truth is, when you find yourself totally into the next project, it will take you forever to get back to completing the earlier one.
You need to concentrate on accomplishing one thing and doing it to the best of your ability, then automate that project before you proceed to the next idea when the initially project is actually 100% complete!
Creating a checklist will help you concentrate on some level, but you may well still become seriously unfocused.
Why won't the checklist work?
Simply because the record you have created will normally have a mixture of numerous projects, ideas and therefore it does not work.
Whenever you are considering the purchase of a cool new product, program, e-book, etc.
Or maybe considering the beginning of a new venture, simply ask yourself,
'Does this move me nearer to things I want or perhaps away from it'?
The answer to that question will tell you what you need to know!
Then you will make the right decision on a purchase or change of focus.
When you have reached a decision as to what you should be doing to 'Improve Your Online Marketing Success', you will become more focused, and you will be able to find a lot of the tasks you have been postponing completed, which will help you to stay motivated.
Joyce is a freelance writer, who writes for several quality web sites on an array of subjects.
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It is 2017 and the world has become digital. Video marketing has slowly but surely turned out to be the go-to medium for promoting a brand. Social networking platforms are dominating the market as far as video-sharing is concerned. Consumers are becoming more and more keen to educate themselves about a product before purchasing it or learning about a service. A well-crafted video goes a long way in giving potential customers the specifics they require before they take the next step.
There are several trends observed in video marketing that can surely help in shaping the future.
DIY (Do It Yourself) Videos
Of late, YouTube has become the go-to place to promote how-to videos. People love to learn a new skill or become independent. An interesting make-up tutorial or a carpentry workshop will go long way in making folks self-reliant. A great marketing video developed by a Product Video Company for a particular brand can also double up as a training content.
Welcome to the World of VR
Virtual reality (VR) as a concept is already a big thing in the gaming universe. This technology requires a virtual reality headset and produces visuals, sounds as well as other sensations that artificially reproduce a user's actual presence in the imaginary setting. It is only a matter of time when VR will be used as a marketing platform to promote a brand.
Innovative Techniques
When it comes to developing quality videos, it is important to consider all options. Some of the creative ones like drones or time-lapse videos have slowly become popular techniques in video production. If you wish to stand out from the crowd and attempt to impress the audience then using unconventional methods can do the trick.
Live Video
This trend is already emerging as a winner in several social media platforms especially Facebook Live. With live streaming videos, users can be part of the action as it happens. The brand engagement is immediate and viewers can give their feedback immediately via comments.
Strong Storytelling
An emotionally powerful story can always tug at your heartstrings. So a marketing video that has strong storytelling with a crisp video & audio can work wonders. An appealing background music can help viewers connect with the video. A good Explainer Video Production Company should be able to develop an engaging video that leaves a lasting impression in the minds of viewers. An impactful video ought to evoke the right emotions or stir your senses in the correct way. All of this can lead to the video being in your minds all the time, thus increasing brand awareness and ultimately growth in sales.
All businesses, big, medium or small, have started the realize the significance of video marketing and how it can help organizations greatly. This marketing platform has shown that it is an effective tool to craft brand awareness, create a positive brand image and ultimately increase sales for your product/service. With technology developing at a lightning speed, the future of video marketing looks bright.
Amit Thaker is not only the Founder of Buzz Creatix but also a vivid writer. Leading his creative agency which also has a reputation of being one of the leading corporate video productions in Mumbai, he has varied expertise spanning across domains. Gaining a Bachelor of Arts in Film-making at London College of Communications, he has accrued a wealth of experience in corporate and explainer video making catering to several top corporate across industries.
Video marketing is going beyond just a fad that some people do and is quickly becoming an essential aspect of digital marketing strategies. Since more businesses are using video, the expectation of quality, and the need to create a piece that will capture the attention of viewers, for the right reasons, is more important than ever before. The competition for your attention is fierce - marketers know that they have only seconds to get you and keep you on their video, with most reports indicating that the average is 10 seconds.
That's it. 10 seconds is all you get for a viewer to decide whether they want to spend more time on your video or keep scrolling. Not a lot of time is it?
We've pulled together some of our top tips to help you get started with video marketing:
1. Start with a script - now we don't mean a script that your read off making your delivery stiff and uncomfortable, we mean have an idea of what you want to talk about and how its going to flow. If you're showing products, make sure they're within reach. Check your lighting and eliminate background noise (I even put a note on my door that alerts everyone that I'm recording).
2. Observe your own viewing habits, what captures your attention? Do a peer review of videos in line with your business - what did you like about the videos, what did they do well? How often do they post? How long are the videos? What could they have done better?
3. The first introduction to your video that your prospect will see is your thumbnail, so make it visually appealing and include text.
4. Even before your thumbnail is how they found you in the first place, so optimize your description and title for SEO and tag your video with relevant keywords.
5. Your video, although short, should have structure, start with create a story as a part of your video to keep your prospects engaged. Think of your video like a funnel, drawing your prospect further in.
6. A pitch is inevitable, but don't make that the intent of the video, give your prospects a tip that they can use right away.
7. Always include a call to action - this can be subtle in your video, but also in your description.
8. Don't make it your goal to go viral, make it your goal to provide informational content.
9. Keep it fun, but not too edgy (unless that's your market), if you are going to go viral, you don't want to go viral for the wrong reasons.
10. Don't be afraid to include subtitles for those who watch without sound. Many people who are at work, or scrolling through their feed without headphones, will typically watch but not listen to videos.
And one bonus tip: Video marketing takes time - more time than you realize! Invest in editing software, and expect that you'll be spending a few hours editing, creating the thumbnail, and perfecting the description.
We'd love the hear your video marketing challenges - have you embraced it? What's holding you back?
Writing great, effective, valuable content is absolutely critical to the success of your brand. However, once you have written that amazing content, you still need to promote it so that other people pay attention to what you are sharing with them and to what you are offering them.
The many purposes of your content
You probably already understand this really well but your content serves many valuable purposes. One of the most important purposes is that it should elevate your brand and enable you to bring your business to the next level. Of course, that will only happen if you promote your content effectively so that other people pay attention to what you are doing, buy into your approach, tell other people about your offerings, and become loyal to you on an enduring basis.
There are several steps that you can take in order to cause your content to get noticed.
Send out Email blasts: The fact is that If you have a person's Email address, they opted in at some point in the past. Otherwise, you wouldn't have the Email address. That is just common sense. So, with that in mind, it makes perfect sense for you to send out a targeted Email blast to your Email recipients. Because you already have an established connection with those recipients, there is a really good likelihood that they will open your Email and (hopefully) read it in its entirety.
Your Email blast is married to whatever content you are posting at the time. You will want to post the content and then send out the Email blast. You don't want to do it the other way around. Without the Email, there is a much smaller chance that your online connections will be aware that you have just posted the content that you want them to read. Don't forget to include a call-to-action (CTA) in your Email. That is the way that your recipients will connect with you (whether that means clicking on a link, Emailing you back, or some other means of communication).
You will want to keep track of the responses to the Email blast so that you can include it in your analytics (to make sure that you identify what is working and what is not). These data are extremely important to your business. After a certain number of days (within a week after you have sent out the first Email blast), resend the Email blast. There may be many people who didn't open your Email the first time around who will open it the next time around. Their not having opened it may have nothing to do with anything more serious than the fact that they were busy and distracted at the time when they received it from you.
Engage your connections as much as possible: The only way to truly secure a solid relationship with the other person is to engage that person as much as possible. If you are not sure how to go about engaging, there is a great deal of information online that can help you with that. Assuming that you are a member of the most effective social networks, you should start there. Each one gives you the opportunity to engage other people. Not only will you be able to do that but you can do it in a really effective, really deep way. That is exactly what social networks are made for.
As far as engaging is concerned, you should just jump right in there. When you are doing the research to determine which groups are the right groups for your business, it is important that you identify groups that are relevant to what you are doing and appropriate. After you have identified those groups, join them and start to become a valued part of the discussion. As thought-provoking questions and comment on what other people are saying. Engaging other people is an extremely important part of your brand and it will help you to bring your business to the next level. There are many opportunities to engage other people and you just need to identify which ones are the best fit for your brand and your business.
Connect with other people through your social media channels: You have golden opportunities to connect with other people online in many different ways. One of those ways is social media channels. Interacting with your fans and followers is a great way to promote your content. Once you have discussed your content, you can expect many of those people to want to read your content. That is certainly effective promotion. If you aren't sure where to find people who you believe would be interested in the topics that you write about, search for groups that are related (or mention) those particular topics.
As you are searching, you should put in the right keywords and/or key phrases. That will help you to identify the right groups and the right people. You can use the keywords and/or key phrases that you have used in your content. Another part of your connecting with other people through social media channels is identifying the influencers with whom you would like to share a connection. Those influencers will help you to bring your business to the next level.
Once you have established those connections with influencers, you can allow the influencers to carry you to the next step by using their name/influence to interest other people in what you are doing. That will be very attractive to your other online connections.
Try to get your content included in many different ways and places: You have something really valuable when it comes to your content and it definitely needs to be shared with other people. In fact, when given the opportunity, the other people would definitely agree with that. You just need to make them aware of what you have to say.
Part of the answer to that is about the exposure of your content. If you are able to post your content in many different places on a regular basis, other people will start to get used to seeing your posts, reading them, interacting with you, and become loyal to your brand. That is exactly how it works.
Conclusion Your content is essential to the success of your business. However, that doesn't only mean that you need to write top-quality content. It also means that you need to promote your content so that other people have the opportunity to benefit from your words of wisdom. You have a lot to offer. Perhaps, you have a lot more than you are even aware of. However, it is very important that you spend your time and energy promoting your content in an efficient, effective way.
Your time is extremely valuable, just as is the time of other people. The bottom line is that your content will be totally ineffective if you don't tell other people about it. After all, you are not in it all by yourself. You need other people to ensure your brand's success.
Michael Cohn is the founder and Chief Technology Officer (CTO) of CompuKol Communications. He has over 25 years of experience in IT and web technologies. Mr. Cohn spent a significant amount of time at a major telecommunications company, where his main focus was on initiating and leading synergy efforts across all business units by dramatically improving efficiency, online collaboration, and the company's Intranet capabilities, which accelerated gains in business productivity. He also reduced company travel and travel costs by introducing and implementing various collaboration technologies.
His expertise includes business analysis; project management; management of global cross-matrix teams; systems engineering and analysis, architecture, prototyping and integration; technology evaluation and assessment; systems development; performance evaluation; and management of off-shore development.
Mr. Cohn earned a Master's degree in project management from George Washington University in Washington, DC; and a Master's degree in computer science and a Bachelor of Science degree in electrical engineering from Fairleigh Dickinson University in Teaneck, NJ.
Mr. Cohn is a member of the Institute of Electrical and Electronics Engineers (IEEE).
There are several proven ways to get media exposure for your Website or Blog. From Social Networking to YouTube Videos and it does not have to cost you anything. Except you internet connection that is. Turning a Blog post into a video is among many exposure tactics used by Super Successful Marketers. But it always is and always will be the quality of your content to get media exposure for your website or blog.
To turn a blog post into a video use a Free Tool called "Lumen 5". You can easily search your browser and access this valuable tool. Please take your time and learn your way around Lumen 5, it's a great way to get media exposure.
With video ranking, the SEO is pretty much the same as with a website or blog. To get media exposure for your website or blog you need to be extremely descriptive and precise. Tell YouTube what your video is about. And always place your Target Keyword as the first word in your video title. In fact, try having around 3 target keywords in the video title. But be sure the keywords are used within context of the title.
Now the same target keywords must be present within the first sentence of the video description. But they must also populate the content of the description, and again. Always within context. Just cramming a bunch of keywords together that makes no sense will get your video nowhere.
The video description is your opportunity to convince the viewer that this is what they have been looking for.
Create a Facebook Page related to your website or blog niche. Then you install a plugin called "Hello Bar" and follow the simple guidance to link your blog to that Facebook page. The Hello Bar displays as "Like Us On Facebook". But we're not done with the Plugins yet.
Another plugin I personally use is called "Tweedis" which is equally simple to understand. This allows you to use Highlight Text that is shared by your blog readers. Place one share option in the beginning of your Blog Post. And also one in the centre and at the end of the post.
In conclusion to plugins you want to use a plugin called "Digg Digg". That's the floating share button you see on so many professional websites and blogs.
These are all great tools and have proven themselves successful many times over. But without Unique and Compelling content any exposure tool may end up appearing pretty useless. Time is the most important ingredient to your online success. And to get media exposure to your website or blog will take time. Because you must build reputation and inspire your audience with content.
Remember, you're building an Empire and not a Shelter. Building an Empire takes time, and if it was easy then everyone would've been DotCom Millionaires by now. Just a thought.
What Social Media Engagement Achieves For Business
Social media in essence is in relation to engagement through sharing, which for business means targeting your product range, your articles, or your services at engaging a potential customer or client base. Collectively, products, services and articles are known as content, and it is through offering quality content that success through your channels can be achieved.
Social marketing has around 900 million users globally, and covers every topic range you can think of. As well as engaging a potential customer and client base or readership, social media is also relevant to search engine optimization.
Social media is a unique format as it helps you promote your content on to your audience, and in turn it generates traffic via people sharing your content with others, and through SEO. Perhaps more importantly than this, however, social media with its online reviews helps a business build trust, and nearly every brand you can think of uses social media for this reason.
Think of this as: you come across two companies offering the same services; one has 250 Facebook likes, the other 43 - which one would you opt for? So regardless of whether you're an online retailer, an affiliate marketer, offer a service such as tuition, or run a news site, social media can assist you build your business online. Google estimates that by 2015, UK consumers will have purchased £40bn of products and services online.
Popular Social Media Sites And Their Uses
Getting to get grips with the nuances of social media's role in promoting your business can cause more than its fair share connected with headaches. Here is a list of the most popular social media sites and their uses:
Facebook is predominately for sharing. This can be products, articles, or services. In a nutshell, it's for sharing your content with as many people as possible.
Twitter is about sharing news on any subject. Don't let the word news make you feel it not apply for products. New product launches, new stock ready to be sold - Twitter is good for all of this.
Google+ is in part a combination of the two and has become important for search engine optimization if nothing else.
Blogging is a great way to impart news and expertise on your readership, customer and client base, or followers. It offers a good way to attract visitors on your site via search engines.
YouTube is about showcasing videos to a wide audience. It is being utilized by businesses all the time to sell products and services. As YouTube is owned by The search engines, videos tend to feature prominently on search engine results. You can also utilize the YouTube ads to make a secondary income stream.
Pinter est and other bookmarking sites are very good at showcasing visual products. If your business is selling something online, albeit a product or service, ensure you are posting on Pinter est and as many bookmarking sites you could find. Social Media And Search Engine Optimization (SEO)
Good positioning on search engines is about unique quality content that is well shared and well linked to from other websites. By sharing your content on social sites, the more chance there is of people liking it on Facebook, re tweeting with Twitter, or sharing the pin on Pinter est. Links are important for good SEO and posting your content on social sites provides a link from the social site to yours, and in every case this can be targeted to a specific web page.
By web page I mean a specific solution, service, or article. This also ensures Google indexes the web page. That is to say, it adds it to its database, ensuring it can be found on search engines.
Finding The Best Social Media Sites For Your Business
To find the best social sites suited to your business, think as to what your business is trying to do. If your business sells products or services, then use social sites that showcase pictures and videos to sell the product. YouTube, Pinter est, Delicious and Instagram are all really good for showcasing products.
If you're in the selling game, make videos of your products, take good professional photos and find them on these sites, and ensure you link the pictures and videos directly to the content on your site. If you sell on eBay or an affiliate seller, try to link directly to the product page where a potential customer can buy it. Also, put the products on your Facebook or my space page, Google+ page, and Twitter. For service providers, a slightly different spin on social media promotion is needed as, more often than not, a service provider will sit in the middle of visual social media, and text-based social sites.
This also applies to affiliate marketers. If you can, represent your services that has a picture or icon, and publish the picture or icon on the visual sites. Use videos to showcase your services - if you can get testimonials from clients, well, that's gold dust. Publish regularly on your blog and tweet the articles, together with insights into the industry. This engagement will help build trust with all your existing clients, showcase your skills, and help you to be found by people wishing to become new clients.
Social Media Advertising
If you have the budget for it, Facebook offers advertising on a click-through basis like Google Ad Sense, or it can be used to earn likes. It is often in instances of experimentation. For affiliate marketing revenue streams, click-through will expose the user to your revenue stream, while a like will ensure every time an article or new product is published they'll be informed. It's trial and error and seems to work well for some businesses, but others have lost faith from it.
Saving Time
By now, you have probably guessed that updating social sites, especially if you publish a lot of daily content, is hard work. Larger businesses employ people to keep on top of it, something many start-up business don't have the budget or the time for. It is possible to help automate your social accounts updating using automatic syndication sites.
A Social Media Strategy
Step 1: Create a Facebook Page, Twitter account and Google+ Page For Business
These have their uses regardless of the type of business, and all help considerably with SEO. Ensure you create business pages on Facebook in addition to Google+. This keeps your personal details and indeed social media life hidden from your customers or clients, and it offers better options to promote a business.
Step 2: Identify Social Media Sites That Are The Most Important To Your Business
If your site sells products, make a list of all the online bookmarking and video sites you could find and create accounts. Ensure you use Pinter est and YouTube. If your business is for services, information, or is for an affiliate marketing revenue stream, you want to spread the word in as many ways as possible. Use blogging sites such as Tumble, Blogger and WordPress. org to syndicate your sites and services, and try to create news content if you provide services to show your expertise in your field.
Step 3: Use Social Media Tools Such As 'If This Then That'
'If this then that' or ifttt.com automatically updates your social accounts. This is easy to establish and works by syndicating the information across a host of social sites automatically as soon as one site is updated. This, as you can imagine, saves a lot of time. Be cautions, however, and ensure social sites suited to the business, such as bookmarking sites for online retailers, appear just as you want them to be found.
Automatic syndication has limitations and often links and pictures do not appear as you would like them to. Nonetheless, and especially for syndicating blog posts via an RSS feed, it is a very good time-saver for promoting your business via social media. Not all social media can be syndicated in this way, but the sites that committer syndicates to are well worth creating accounts on to promote your business. The more social media sites you post on, the better.
Step 4: Use #hashtags
Whenever you post your content, ensure you use appropriate #hashtags. This will help users find your content when they search for it. So if I'm selling tyres on eBay, #tyres, #cartyres, #car, #treys is good, and for sports news, #sports news, #football #cricket, and so on is good.
Step 5: Once It Starts
Once your content starts hitting the web 2. 0 world, monitor your accounts for feedback. Concentrate on the sites you've identified as important to your business and respond to questions and comments. When responding, try to be helpful and non-abusive, even if the commentator is not pleasant. Professionalism goes along way.
Step 6: Participation
Twitter and Google+ show trending topics and these include popular subjects people are discussing. It is worth performing the odd Twitter search to see what people are talking about in relation to your business, and making a contribution to the discussion. This is a good way to make connections and hopefully achieve more success.
Step 7: Monitoring Success
Monitoring success has confirmed to be quite difficult for social media. Unlike SEO results, which can be measured on click-through and content engagement, it is not so simple on social sites for a variety of reasons. You may feel if you provide news that 10 comments on one story is a good sign of success, while 100 likes of a product video on YouTube with no obvious link to sales most likely are not immediately obvious as positive.
It is worth remembering, however, that though people may not directly access your main site via social sites, it may prompt them to return later. Always keep in mind that social media is for sharing content, so any like, comment or re tweet is positive.
The entire landscape of marketing has changed with the inception of Social media. Social Networking sites are one of the fastest growing websites in the world. The motive behind SMM marketing is to build a brand in the market and increase its visibility by engaging with potential customers. Due to the continuous development of Internet Marketing Industry, there are many social networking sites, each of which has unique characteristics and purpose.
The people on social networking websites has been increasing day by day not only for personal use but also for business use. But, some people still dig in their heels and say- how SMO marketing is beneficial to me? Does my business need it? Yes, your business needs it, and many companies are providing Social Media Marketing Services, you can hire them to build your business presence. Here are some of the most compelling reasons why it is essential for every business:
Helps in Driving Traffic
Marketing your business on Social Media can bring the other users than usual customers. The people who already know about your business are likely to search for the same keywords for which your business already ranks for. Not making use of Social media may lead to difficulty in getting more loyal customers outside your circle. Every piece of quality content you post on any Social Media site is a big opportunity to acquire a new customer.
Boosts SEO and Improves Search Engine Rankings
Now Social networking sites are themselves becoming search engines. If you put efforts on the social networking sites, in your SEO strategies, you will definitely get positive results. It may be possible that Google and other search engines calculate the rankings by taking into account the social media presence. Though, it is not enough to regularly update the blog, Meta descriptions, titles etc. on your website; it has also become imperative to update or communicate on Social networking sites. It means to rank higher on SERP's for a given set of keywords, having a strong presence on social media is essential.
Less Marketing Cost
It is enough to spend 1 to 2 hours every day in social media rather than spending 6 hours every day to generate increased traffic. Just spending 1 hour in developing your content and syndicating it is more than enough to see the results of your efforts. Paid advertising on Facebook to boost your post is not costly; you can try it with less amount without any worry and increase it once you get to know that you are getting results as per your expectations. You can increase your budget and consequently conversions.
Increases Conversions
Any content, image or any post that you put on Social Network platforms is a big opportunity for customers to convert. It provides you with access to new customers as well as old customer, which allows you to interact with them. Every piece of content on social media is a chance for someone to respond or react and each response or reaction can lead to website visit, consequently a conversion.
Social Networking sites are the latest channels for your business voice and content. They make it easier for you as they help to interact with your existing as well as a new customer. For instance, a regular user of Twitter may come to know about your business for the first time or an already acquired customer may feel better and attain more trust on your brand after seeing your presence on various networks.
Vineet Kumar Singh used Orkut as his first Social Media Website. Till Now, he has used various social media platforms and actively share his thoughts there. He is currently associated with a Social Media Marketing Agency in Delhi
Search Engine Optimization is a very crucial part of digital marketing. Here are some Search Engine Facts which a digital marketer must know. These SEO Facts 2018 can really help them to plan for different marketing strategy.
1. Most of the users click on top 5 search results:- According to the latest researches, 75% of the users click on the first 5 search results shown by the search engine. To be more precise, 32% users click on the topmost result compared to 18% users going for the second result. This stat very clearly shows that the higher your website will rank, the more visits it will get.
2. Users don't usually scroll past page 1:- Only a mere 20% of the users are persistent enough to scroll to page 2 of search results. So if your website is on page 2 then you must work on your digital marketing and SEO strategies.
3. Mobile Friendly Keywords are the need of the hour:- Around 50% of users start their searches on a mobile device. When people use their phone for a search, they tend to use different keywords. Also, when it comes to looking for local business, 88%of the searches are initiated on a mobile device.
4. Mobile SEO and Local Business:- As we mentioned before, users tend to search for local business on their smartphones. The number of smartphone users is increasing year after year, hence, it is very important to plan your keywords according to the rise in mobile searches.
5. Websites with more pages are likely to attract more traffic:- The number of pages on a website plays a direct role in determining the amounts of traffic it generates. It simply reflects the importance of relevant keywords.
6. Around half of the search queries are 4 words or longer:- It is a clear fact that short keywords will help you to show up higher in the search results. But at the same time, it is very difficult to ranks those keywords as short keywords are very competitive. So, instead of going for short competitive keywords, you should just use longer ones effectively.
7. Organic Search still trumps over Social Media Traffic:- Although social media traffic is increasing day by day, organic searches are still the way to go. Organic searches account for 41% of the total search which is 3 times the social media traffic. Hence, moving completely to social media platforms to generate traffic is not wise.
8. Quality Content:- Google adores rich and definite substance which gives per users esteem and answers questions. Whenever you're attempting to get a site on the first page of Google, ensure you incorporate a lot of substance.
Ranking first in Google will allow you to get a substantial amount of organic traffic and can be the difference between a successful site and an unsuccessful one. Whether you are running a blog or an e-commerce site you should strive for that first Google spot. However this is easier said than done and with the number of updates that the search engine has been rolling out over the years, it has become increasingly difficult to reach this first place. So how do you achieve that in 2018? In this article, we will be sharing 4 tips that will allow you to rank first in Google.
Content
Quality content is a must. Gone are the days where you could escape with some spun content and rank high in Google. The search engine has become increasingly good at detecting poor quality content and will reward only those that are authoritative and well-written.
Make sure that the content is useful and add value to your audience. Very often authors just write articles and include all kind of filler contents in order to reach a certain number of words. This is not really useful for the audience and might be penalized by Google.
So, if you want to reach the first spot in Google pay attention to your content and make sure that they are of the highest quality and add value to your audience.
On-site optimization
It is important that your site adheres to good SEO practice when it comes to on-site optimization. For instance, you need to have your primary keywords and secondary keywords scattered around your site. Do not overdo it though as Google will penalize you for too many keywords.
Always make sure that your articles are written for a human audience and only place the keywords naturally in there.
Backlinks
Links are a fundamental part of any ranking strategy. It is important that you have a number of links pointing to your site if you want to rank first in Google. At the same time, you need to make sure that these links are coming from authority sites.
Getting links from link farms should be avoided at all cost. Make sure that the links come from sites that have real traffic and that they are not selling links.
Google knows how to discover Private Blog Networks nowadays and getting links from this kind of network can be quite risky.
Keywords
It is important that you choose your keywords well before starting to write your articles. There are various tools that will allow you to choose the best keyword. Make sure that you go for something that you can rank easily and that is not too competitive. Make a thorough analysis of your competitor's keywords to ensure that you can compete against them.
Smartphone addiction is real and it is a global phenomenon. For a majority of people, checking their phone first thing in the morning is a ritual. Needless to say, mobile devices have changed lives dramatically and also the way people use the web, leading to changing SEO. If you have not optimised your website for mobile SEO, there is a high chance that you are not reaching out to your target audience or satisfying the needs of your customers. Keep reading to know how you can deliver the ideal mobile experience to your audience.
What is the Importance of Mobile SEO?
Mobile SEO is critical because it enables you to reach your target audience at the right time and in the right place. Every day, people are discovering more and more advantages of smartphones, which is leading to mobile traffic surpassing desktop traffic. In order to connect with millions of mobile phone users, you need an effective mobile SEO strategy. As per reports, smartphone users have a much higher intent of buying than desktop users. So, you need to be there when potential buyers are looking for your products or services.
Google's Mobile-first Index Raised the Importance of Mobile SEO
Making websites mobile-friendly was a concern amongst most online businesses thanks to the rising number of smartphone users all over the world. But, Google's mobile-first index made it mandatory for online businesses to have a mobile version of their website. As per the mobile-first index, the search giant announced that it would be giving more preference to website's that has a mobile version when it comes to ranking. The mobile websites will be crawled by Googlebot to determine their content, performance and user experience. This announcement means that online businesses must take action if they do not want to lose their customers to their competitors.
Websites with Responsive Design Fares Well on Search Engines
When developing your mobile website, you are going to have 3 options - responsive design, a separate site on a subdomain or dynamic serving. Amongst the three options, Google prefers responsive design because that way, you will only have one website adapting to the devices that it is being used on. You would not have to build different websites for different mobile devices and screen sizes.
Having a responsive website is less of a hassle, as well. Such websites have only one code base, making maintenance extremely easy. Also, responsive design is going to make your website readily eligible for Google's mobile-first index.
Important Considerations for Mobile SEO
Page speed: You cannot afford to have a mobile website that loads extremely slow. Mobile users are even more impatient than desktop users, and they might not wait for 5 to 7 seconds for your website to load. You need to periodically analyse the performance of your mobile website and make the necessary changes. Some suggestions for improving page speed would be optimising the images, upgrading to HTTPS, use a CDN and so on. Professionals offering SEO optimization services can give you more inputs.
User experience: Besides being found easily, your mobile website should offer an outstanding user experience. You need to be vigilant about the common tasks performed by your customers and their search intent. Make sure to do away with any kind of obstacle that might hinder your users from reaching their goals fast.
Optimise for local: Smartphones become particularly useful when users are out and about. About 76% of mobile users search for things are nearby to where they are. This means that to truly achieve SEO success, you need to optimise your mobile website for local search.
Nhance Digital is a leading provider of SEO optimization services in the UK. Anchored with an expert and experienced team of SEO experts, they have a proven track record of helping their clients achieve huge visibility and success online. They offer bespoke SEO strategies and can also help with website design & development, social media campaigns, PPC campaigns, content development & marketing requirements and more.
When one hears "SEO," it's almost automatic to start thinking of technical matters such as links, website indexing, and so forth. One crucial element that people tend to overlook but has quite the impact is content and producing quality content that assists SEO.
Keywords are the most crucial factor in getting your page noticed by search engines. Given the process of users inputting queries when searching online, making sure your content matches their queries via the right keywords is the trick to appearing on the results of potential customers.
Targeting Your Audience
Whether you're aiming for local customers or an international audience, including the necessary keywords in your article or blog post should be done with as naturally as possible. For example, if you're a baked goods store in Toronto looking for a better presence among your local customers, you can't just place "bakeshop in Toronto" randomly within each paragraph.
It's not just a matter of not appearing spamm-y (and avoiding penalization), it's also about actually providing content that audiences will stop and pay attention to. Even if your ultimate goal is to advertise to users, quality should remain top priority.
Different Kinds of Content
SEO marketers and writers typically come up with different kinds of content to place the necessary keywords in. These are some of the most used types, and each one helps to contribute to a level of variety in terms of website content.
Articles
Almost every website is bound to contain a whole bunch of articles. Articles can literally be about anything - from informative pieces to features on an event. Also, they're typically lengthy and leave a lot of room for elaboration.
Similar to what you'd read in a magazine or newspaper, while they're not completely formal in tone, they're not to be overly friendly, either. Articles typically keep a sensible tone that helps introduce important keywords and even establish an air of authority as well.
Blog Posts
Another very popular type of web content is blog posts. These are typically a bigger hit with younger audiences because of the playful tone used as well as the shorter length of the posts.
If your branding allows for it, blog posts can be great for when you want to appear more casual and personal to your audience. They also make it easier to "naturally" incorporate keywords into the text.
Infographics
With infographics, meanwhile, you get to really start diversifying your content since images are now involved.
From serious statistics to quirky (but still educational, of course) comics, infographics allow you to present matters such as product information to your audience in a way that's easier to absorb thanks to the assisting images and introductory and concluding paragraphs containing the keywords.
Videos
Videos are the ultimate content diversifier - you move from just making the audience just look at/read something to creating a more dynamic experience thanks to moving images and even sound.
Videos don't have to be published as often, but when they are, they should come with a paragraph or two of explanatory/introductory/concluding points where you can casually slip in keywords.
Apart from providing your customers your pitch, it's important that you're actually giving them something to take away from your posts as well.
Remember, these are people and you're asking for their time. Respecting that, providing content that will be worth their while should be part of any effective site as it shows customers that you acknowledge them as humans and not as mere cash factories.
Domain authority is the top factor in dictating the ranking of a website. You can go to sponsored content (aka PPC ads) all you want, but that's all temporary. If you want a good ranking that actually sticks around, you'll have to work on your domain authority.
Links
The best way to boost your domain authority is with links that lead back to your site, and such clicks that lead back to your site are made possible by your content being placed on popular sites. These inbound links are best achieved with engrossing content that's well-written just for your audience and in accordance to their interests.
When your content is interesting and presents accurate information useful to your audience, you're well on your way to becoming a go-to site for users, and with a better volume of regular traffic with little bounce rate, your website's ranking is bound for better visibility.
Content is definitely more than just a website filler - it plays quite the significant role in getting you that increase in traffic.
This is why getting an SEO services agency with well-coordinated technical and content production teams is key in ensuring that your online campaign is geared toward a single goal, and that is building a presence for your site and better brand awareness for your company.
1. Most of the users click on top 5 search results:- According to the latest researches, 75% of the users click on the first 5 search results shown by the search engine. To be more precise, 32% users click on the topmost result compared to 18% users going for the second result. This stat very clearly shows that the higher your website will rank, the more visits it will get.
2. Users don't usually scroll past page 1:- Only a mere 20% of the users are persistent enough to scroll to page 2 of search results. So if your website is on page 2 then you must work on your digital marketing and SEO strategies.
3. Mobile Friendly Keywords are the need of the hour:- Around 50% of users start their searches on a mobile device. When people use their phone for a search, they tend to use different keywords. Also, when it comes to looking for local business, 88%of the searches are initiated on a mobile device.
4. Mobile SEO and Local Business:- As we mentioned before, users tend to search for local business on their smartphones. The number of smartphone users is increasing year after year, hence, it is very important to plan your keywords according to the rise in mobile searches.
5. Websites with more pages are likely to attract more traffic:- The number of pages on a website plays a direct role in determining the amounts of traffic it generates. It simply reflects the importance of relevant keywords.
6. Around half of the search queries are 4 words or longer:- It is a clear fact that short keywords will help you to show up higher in the search results. But at the same time, it is very difficult to ranks those keywords as short keywords are very competitive. So, instead of going for short competitive keywords, you should just use longer ones effectively.
7. Organic Search still trumps over Social Media Traffic:- Although social media traffic is increasing day by day, organic searches are still the way to go. Organic searches account for 41% of the total search which is 3 times the social media traffic. Hence, moving completely to social media platforms to generate traffic is not wise.
8. Quality Content:- Google adores rich and definite substance which gives per users esteem and answers questions. Whenever you're attempting to get a site on the first page of Google, ensure you incorporate a lot of substance.
It can seem difficult to find quality, relevant images for your site posts without purchasing them and that can get very expensive for a website with many pages. If we can add relevant imagery to all of our pages and posts we're going to see a lot more success in terms of the percentage of people who read our content and spend some time on our websites.
We are visual by nature. We grow up from a young age reading books that are "visual" and we never really lose our desire for this as we get older.
If you are creating pages that are an ocean of words, then you are most likely not going to attract the broad audience that's out there. You will also get less engagement from those that do read the pages as people will not immerse themselves in the content on your website.
It's best to find the free-to-use images whenever possible. After all, you can always purchase images whenever you want or need to for certain situations, but not for each page. You might be using 3-5 images per page and if you purchase each image the cost can quickly add up, so let's look at a few of the free options:
Find Royalty Free and Free To Use Images
Pexels.com
Unsplash.com
Pixabay.com
Go to scx.hu.com and search?
Go to Wikimedia Commons and use the search bar
Amazon Associates, Free to join and use product photos
Images, likely one of the most confusing and scary aspects of building a website for many. To be honest, with a little understanding, there is no reason to feel like this. I'll show you some of the most popular sources of "royalty-free" images for your website and I'll offer you two strategies for creating your very own images, within most, if not all niches.
There are some other free stock photo sites as well, which means the images are fully public domain and you can use the images however you like. Something to keep in mind is that some authors might want you to give them credit for the photo while others will give you "full purpose" access on an image to image basis.
Screen Captures
Sometimes it's best to take a screen capture, or screenshot, to show content to your viewers. Enter "print screen key, or print screen Dell, Mac, Windows 10, Apple, etc", and learn how to take and save your files for use. On my Dell laptop, I simply press the "Windows" and "PrtScr" keys at the same time and the screen dims for a moment and the screenshot is saved in my file pictures.
You can also see if your pc has a Snipping Tool which will allow you to box off an area of a page or even the entire page and then save the snipped image to your file pictures for use on your website or elsewhere.
If needed you can use the following software:
Snagit - has a 30-day free trial
Droplr - is completely free
Print Screen (on PC) or Apple + Shift + 4 (on Mac)
Use Your Smartphone Camera
One thing to keep in mind is that you can take your own photos in many cases. A couple of examples would be if you were in the "dog training niche", or cats, there are plenty of opportunities to take photos at home or at the local dog park or grooming salon, etc.
If you are in an electronics niche go to the local stores and take some product photos that you can use. Another example could be food items. Make your own scene and take photos or go to a local market and get images locally to put on your website.
When you take your own photos, the image ownership and rights are yours only. So take as many of your own pictures as possible and always consider this option when adding images to your articles.
You Can Use Paid Images
Sometimes I'll search the paid image sites if I need to find a certain photo type that I can't seem to find in my free options. The images are usually $1 or less per photo and you get a better price if you subscribe. High-quality images are important for your website, especially the main article image.
Some of the most popular social media sites like Pinterest and Instagram are successful just because they are completely visual.
Just keep in mind that with the content you get from "royalty free" sites, you will need to check the permissions for each image as one might have different rules for use than another.
How to add images to your WordPress website
Go to your WordPress website Editor.
Find the page to edit.
Find where on the page to place the image and click there.
Click the Add Media button.
Upload the picture from your files.
Fill in the Attachment Details - Title and Alt text settings - Use the keyword in the Title and Alt text boxes.
Display settings - choose the page location for the image, left, center, or right.
You can Add a link to another page or an offer page if desired.
Choose the image size, thumbnail, medium, or large.
Click "Insert Into Post" - That's it.
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Blogging your way to wealth and fame will not happen in an instant. Because it requires the most important ingredient of success and it is called time. It is time that will take you all the way to blogging wealth and fame. Along with direction and compelling unique content without which there can be no success. Blogging your way to wealth and fame starts with your profitable niche. And then the target keywords related to that niche.
This is the most important part of blogging which is why it is also referred to as direction. Without direction you will receive visitors that are not even remotely interested in your content. And that will skyrocket your blog bounce rate. Which is an indication to search engines that audiences do not enjoy your blog.
What is your Profitable Niche?
Your profitable niche is the secret when blogging your way to wealth and fame. It is that one thing you love doing most. If you love that activity enough then you will also have quite some knowledge on the subject. Which is why many a hobby have turned surprisingly profitable. Online success is only imminent when you love what you do. Because when you truly love what you do, then it will be impossible to give up.
What are Target Keywords?
Target keywords are the single words that describe your profitable niche best. And with the Google keyword planner you must research keywords with a high search volume and low competition. Choose the one keyword with the highest search volume and lowest competition. Then make that one keyword the first word of your blog title. Also try to include that single more important keyword within your blog domain name.
Domain and Blog Title?
With the above mentioned target keyword research and your profitable niche. Choose a domain that is not too long and also easily remembered. As should your blog title be. The title however must demonstrate direct relevance to what your blog is about. The blog title must not exceed 60 characters while also counting spaces.
Where must I place the Target Keywords?
Your primary target keyword must be present in your blog domain. And also as the first word of the blog title. But that is just the one primary keyword you want your blog to rank for. You should have several target keywords. You can place more than one target keyword in the blog title providing it is within context. Your blog title is also known as the h1 header.
And like a chain reaction the blog title should be the first words starting the blog meta description. See how that primary target keyword remain a constant, as the first word? But why is that?
Because that is how you tell search engine spiders or crawlers exactly what your blog is about. And in doing that you simplify the indexing technicalities and ultimately boost the blog ranking capability.
There is also the h2 header or also known as the blog post title. So the keywords you wish to target with the content must be present in the blog post title. But with the blog post you also want to pay attention to things like writing. The presence of transition words and preferable absence of passive voice writing.
Furthermore there are image alt tags like with featured images. And these alt tags must also contain the keywords. This way even your features images can be indexed and serve as an internal link. Professional SEO requires a lot of attention. Which is why the majority of professional blogging rock stars (so to speak) all use the Yoast SEO plugin (over 7 million users).
How many words must a Blog Post and Page Contain?
Providing the content is populated with the target keywords and search phrases. It is recommended that content be no less than 1000 - 2000 words. And this goes for both blog pages and posts.
But how often should you come up with this much Compelling Useful Content?
In my opinion. Take your time and work on a post or page so compelling and useful that it cannot be ignored. At least one high quality outstanding post per month. This will require a lot of research because compelling content is something that cannot be found elsewhere online. Offer a proven solution to a common identified need within your niche. And do this with every post and page. Because that is how you get recognised as a professional.
But how will I actually Make Money?
Simple. With a high quality blog you will receive a lot of targeted visitors and also gain subscribers for your email list. Having your own blog and email list is where you promote affiliate products. This is easily obtained by creating a free affiliate membership with ClickBank. Which is the one of the largest digital sales platform online with over 300k products to choose from.
But affiliate marketing and ClickBank is an entire discussion on its own. And a rather large discussion because there is a lot of misdirection on this method. Always remember, there is no such thing as instant fame and fortune. Success requires hard work be it online or otherwise.
Success Means Going From Failure To Failure Without The Loss Of Enthusiasm - https://easyinternetmoneyandjobs.com
In the digital/online space, effective content is one that provides relevant and valuable information to individuals along the continuum of Visitors--Leads--Customers. This is what Inbound marketing captures.
What then is Inbound marketing?
According to Hubspot Academy, Inbound marketing is the process of attracting customers through relevant and helpful content which adds value to them. Online content can be in form of video marketing, social media marketing or blogging.
Blogging is one of the commonest methods of online content and can be used for all stages of Inbound marketing.
WHAT ARE THE STAGES OF INBOUND MARKETING?
The stages of inbound marketing are:
· Attract
· Convert
· Close
· Delight
HOW TO IMPLEMENT INBOUND MARKETING USING BLOGGING ATTRACT
Your goal is to use a blog post to attract strangers to your website and transform them into your visitor on getting to your website. Your blog post should contain relevant keywords and information that answers your visitor's questions, meet their needs and provide insights into helping them achieve their goals.
CONVERT
After attracting your website visitors, you convert these visitors into leads using website email forms and chat messaging channels where your prospects can submit their contacts such as email address or phone number. This provides a communication channel to continuously provide relevant information, build rapport and credibility with your prospects.
This is achieved by using automated email sequences to send your prospects messages in order to build credibility and to identify their problems and goals.
Subsequently, you can send them specific information about the benefit of your products and how it will solve their problems. This is called PRESELLING. Preselling increases conversion rate and the odds of making sales.
NB- Prospects buy only from marketers they trust thus do not sell your products to a prospect immediately you get their contact. Build rapport first and get to know them.
DELIGHT
This is when a customer has been thoroughly satisfied with your product/service and becomes a loyal customer. Also, your customers may even go the extra mile to refer friends and families to you.
HOW TO INCREASE BLOG POST ENGAGEMENTS, CONVERSIONS, AND SALES
Identify your buyer's persona
You need to clearly identify your ideal buyer's demographics, interests, needs and goals. This helps you to attract the right customer and increase your conversion rate.
Consider your buyer's journey stage
The content of your blog post should be determined by whether your client has knowledge about what your product/service is or not. If your target reader has no knowledge about your product/service then you have to simplify your information and educate them until they can make a buying a decision.
Organic traffic methods often do not attract visitors/prospects that fit your buyer's persona.
In contrast, paid traffic enables you to target the specific persona of your ideal buyer while setting up the ads campaign. This method increases your conversion rate and online sales when properly implemented.
