He'd been "dabbling" in internet marketing for a few months and had managed to make a
few dollars here and there but nothing much.
He saw the big potential in affiliate marketing but didn't have a massive list
and wasn't getting hardly any commissions.
He thought it was the size of his list.
It wasn't.
It was the WAY he was doing affiliate marketing.
It was all wrong.
Naidy invested in the groundbreaking Commission Machine and he started making $1500 to $2500 a day, winning affiliate contests and basically kicking a truckload of proverbial butt online.
Bam.
You're getting your hands on never-before-seen tactics here.
As it was formerly pointed out, if you are preparing on submitting videos to YouTube and sharing them with other web users, you are more likely to discover a bigger number of guidelines to follow. YouTube motivates you to utilise care when making your videos, as you never ever truly understand who will be seeing them. Not just do you have to stress about online predators seeing your YouTube videos, however you likewise have to fret about law enforcement doing the exact same thing.
In connection with your YouTube video material, you likewise require to make sure that your video material is in fact yours. In current times, there have actually been numerous circumstances where YouTube made it on the news for having a big number of copyright products on their site. You will desire to make sure that videos you publish online were really made by you.
If you are, you will require signing up for a complimentary YouTube subscription account. In a matter of minutes, you can be on your method to ranking or evaluating the YouTube videos you enjoy or even submitting your own videos!
In a matter of minutes, you can be on your method to ranking or evaluating the YouTube videos you enjoy or even publishing your own videos! YouTube is a lot of enjoyable, whether you are just interested in seeing videos or if you desire to publish your own, YouTube, like all other online sites, have a number of limitations and guidelines. Must you forget your YouTube login info; you must be able to follow YouTube's guidelines to obtain your YouTube indication in name, as well as your password.
Another guideline that lots of video watchers have to follow issues leaving remarks on YouTube video pages or getting involved in the YouTube online forums. In connection with your YouTube video material, you likewise require to make sure that your video material is really yours.
If you are just interested in enjoying YouTube videos, not always submitting your own, you will discover that there are fewer guidelines and constraints for you. Need to you forget your YouTube login info, you ought to be able to follow YouTube's guidelines to obtain your YouTube indication in name, as well as your password.
The above discussed guidelines are simply a few of the lots of that you might be anticipated to follow when utilising YouTube. If you sent a video that went versus YouTube's standards, your video might be gotten rid of.
Another guideline is that numerous YouTube video watchers have to follow issues leaving remarks on YouTube video pages or taking part in the YouTube online forums. Whenever you leave remarks for a YouTube video submitter, you are encouraged to utilize your finest judgment.
YouTube is a lot of enjoyable, whether you are just interested in seeing videos or if you desire to publish your own, YouTube, like all other online sites, have a number of limitations and guidelines. It is not just essential that you understand those guidelines, however that you follow them, as there are a variety of repercussions for not.
Simply a few of the guidelines imposed on YouTube are detailed listed below.
1. You should only have one email address linked with your account. 2. You should certainly not post duplicate content. 3. You should always make your videos applicable to its title & keywords. 4. You should not ever purchase views. 5. You should certainly not ever use software to add ratings, comments, or friends automatically. 6. You should not use irrelevant keywords 7. With YouTube's new insight feature, they are following the attention people are giving to each video. YouTube can understand this and then easily assume that your title is very relevant to the information on the video if people are watching your entire video.
8. The Google search ranking rules of providing good, decent and, accurate content that generate public attention are exactly the same rules that You Tube is using as well so bear that in mind when choosing the title.
So these are all some common stipulations you should keep in mind before publishing any video in YouTube.
An online business needs traffic to succeed, Traffic is the main bloodstream of an online business. If a website does not get a flow of traffic, it will surely fail to make any sales and the online business will fail. It is therefore, important to take some steps to drive sufficient traffic to online business website.
You can buy customized traffic to your website on any budget, this unique article suggests all the essential ways so that you can drive more effective and targeted traffic to your website.
1. Visitors want always fresh, unique and useful content on a website. Usually visitors visit a website for information and sometimes buy stuffs if they need it. You should have high quality and unique content on your website. When visitors find interesting and useful content on your website, they will surely spend more time on your website, bookmark your website and also buy from your products. Posting lots of valuable information on your website, you will be considered as an expert in your subject, and you will get easily customers on returns.
2. There is no alternative of search engine optimization. If you want to make your site visible in search engines so that, interested visitors may find your site on the top of search engine search results, find and utilize niche keywords and phrases and place on your titles and in the rest of the content on your website. Usually a visitor search with a keywords or a phases and your website will show up and will rank high when search engines find those keywords on your website, and this will drive more traffic to your website.
3. PPC (Pay per Click) advertising is an effective way to drive traffic to your website. If you have enough money to pay for the advertising, you may run an advert on Google AdWords or Yahoo Overture to drive keyword targeted traffic to your website.
4. If you are good on writing than write some useful articles on your subject and submit articles. Now a days, articles submission is a powerful tool for driving traffic to website or blog. Make sure to have a resources box or author's biography on your all articles and put your website's URL. If your articles are interesting and useful, people will read it and may want to visit your website, so write more reliable and valuable articles and submit articles on various articles submission directories and you will more drive to your website. I personally do not like article spinner. Try hard to write grammatical error free articles so that people get benefit from those articles.
5. Forums posting is a powerful tool for driving traffic to your website. Find appropriate forums on net and participate in targeted forums. The forums topics should match with the topics of your website. Do not write your website URL directly on the topics, you may ban from forums because of spam. Such as Warrior forums is very strict. Have your website link in your signature.
6. Today viral marketing is a wonderful and effective way to drive traffic to your website. You may write free e-books or short reports with a link to your website. Build a blog and have a link of your website on it.Put your website URL as signature on your business mail or free email accounts from G-mail or Yahoo. These techniques will surely drive more traffic to your website.
7. Make a nice video about your website or products and post it on YouTube, Dailymotion etc. Today many webmaster use video marketing to drive traffic to website. Post your website link on that video description, interested people who has viewed your video may become interested to visit your website. When I built my website on photography, I made a video and posted it on YouTube. I have got a good number of visitors from YouTube.
Finally, just do not read the 7 points above, utilize those techniques on your website. I hope you will get much traffic in the very short-time.
One of the most powerful traffic generation methods which is often overlooked is becoming a guest writer by submitting your content to other websites.
Now, many marketers submit content to article directories, which might have some benefit but is not quite as powerful as guest blogging.
The idea behind becoming a guest writer is simple -- you contact the owners of blogs and websites within your niche and offer original content in exchange for a link to your website. This has tremendous benefits for search engine optimization because other websites within your market are going to be linking to your website, often with the anchor text of your choice!
This isn't just about improving your search engine rankings, however, since submitting guest posts can bring lots of direct traffic as well. How do you go about doing this?
The simplest approach is the direct approach, meaning that you would contact webmasters within your niche by looking for the top ranking websites for many different keywords in your market. This can certainly be time-consuming, especially if you're trying to build a list of many different websites to contact, but you could easily outsource this part of the task.
Not everyone will agree to accept the content, of course, but that doesn't matter as long as you get a certain percentage to say yes.
As you can imagine, it is important to focus on high-quality content as this will improve your chances of syndication. The more successful the website is, the more traffic you will be able to generate to your own website, but this in turn requires you to provide very high quality articles in order to succeed.
This is really another form of article marketing, but you're actually going directly to important websites instead of just hoping that publishers will come to the article directory and
pick up your articles.
With millions of web sites on the internet (and every one of them competing for the almighty visitor), we are literally being pulled in 50 thousand different directions by web masters all wanting us to visit their web site with hopes that once there, we'll buy what ever it is they're selling.
But what happens when you receive all this traffic and no one buys? If only we knew what all those visitors really wanted. It seems to me that many of us webmasters and web business owners are at a loss as to understanding some of the finer details when it comes to marketing online. Before I go on, let me say this. We who do business on the internet are, in some ways, at a real advantage to those who are only focusing on the brick and mortar model.
You see, when someone leaves a retail outlet there's really no way of knowing what that potential customer really wanted, unless you ask them of course. But for us web business owners we can know. How? you ask, well, there's hidden secrets right under our noses and many of us don't even know it. I want to share a true story with you about a successful web site owner who knew enough to find these hidden secrets and turned his business into one of the most popular sites on the web.
About four years ago, Marc McDonald had a hobby where he ran an awards site. After a while he started listing everything by category. Shortly after that, he discovered that his freebie page was receiving more traffic than all his other pages put together. Now, what happened next, was a crucial point in Marc's progress and literally changed his life.
Realizing that his freebies page was the most popular to those visiting his site, he wisely changed his focus from an awards site to a freebie site. The results were astounding. Today Marc's web site receives over 1.5 million visitors a month and has a subscriber base of over 132,000 for his freebie newsletter. How many of us would like these kind of statistics to brag about. Marc has now quit his job and works full time on the web doing what he loves.
Did Marc just luck out ? NO, he discovered hidden secrets that are available to all of us. What were these secrets and where did he find them?, in his log files. That's right, hidden away in his log files were secrets that told him exactly what his visitors wanted. Sure, they were interested in sites that were worthy of an award, but they were more interested in all the freebies that the web offered.
Now this is just one example of how to use little known secrets to expand or perhaps even, change your focus to your online business. If you discover that you have pages on your site that get more traffic than others, why not give your visitors more of what they want. Expand on those pages, maybe even let people opt in to your list so they can be kept up to date with the most current changes or offerings. What pages on your site are the most popular? Hey, your visitors might be trying to tell you something.
It is possible to make money online, running your business from home. But to be able to do this, you have to have a web site. Most people starting up a home based business will try and build their own, that's fine if you know what you are doing but can reflect very badly if you don't. Home based business web sites, need to be professional looking but not overly flashy!
1) Pay someone to build your web site for you. Look around you, web sites can be purchased at low cost these days.
2) Use a Free template or paid for template. Web designers work from home too and are happy to work for low fees to get their own online/home-based business off the ground.
Make sure your web site is consistent.
Your customers will want to see a consistent web layout. Most users will make an impression of your site in seconds. The difference between a good looking site and a bad looking site is a potential lost sale.
If you run an e-commerce business from home, don't try and build the shopping cart yourself. Use a third party product like PayPal, particularly good for selling a few products and well respected. Payment processors like PayPal take care of your Data Protection requirements and leave you to get on with promoting your internet business.
Third party software
With a small investment, you can purchase a complete shopping cart or if you are on a tight budget, you could use an open source e-commerce product. Either way if your home based business sells a lot of products, why try and re-invent the wheel!
Paid host or free host?
Don't make me laugh! A years internet hosting with your own domain name costs less that taking someone out for dinner. If you don't make this one investment, then why bother starting a business at home? Owning a domain adds professionalism to your business. How many www. mysite.myinternetserviceprovidername.com web sites have you seen, that are successful online businesses?
How much does it all cost?
Hosting your new web site and fitting it out with e-commerce might cost you less than a $100 per year. This depends how many products you sell and how much of the work you are prepared to do your self. But be realistic know your limitations and know when to ask for help!
If e-paper has replaced newspaper in your home then don't feel guilty about it. You are not alone; in some years this will be a norm everywhere. It is primarily because of the penetration of internet services, high-end smartphones in remote corners of the world and cheap accessibility. Most of the action takes place in the online space and this is why it has become a common hunting ground for businesses at large.
Decoding Digital Marketing
Marketing is not merely an attempt to sell products or services but an integrated process aimed at creating a predefined impact. It is a strong influencing force that can transform a business. So, experts stress on the growing importance of digital marketing in shaping a business for maximum gain. There is a swelling number of internet users and this provides ample scope for a business - new as well as existing ones, for market attention and convert it to tangible gains.
Here's Why Digital Marketing Is Not An Option But Compulsory For Every Business
Digital marketing is a staple strategy for every business aiming to make it a noted venture in the respective industry. The process flows through several channels and uses a number of tools to accomplish the desired goal. It is specifically goal-oriented and you can see the results in lesser time than traditional marketing methods. Here are some of the most important reasons for relying on it for a successful business.
Concrete analysis and adaptation: In digital marketing, user activities are monitored to arrive on a concrete data about the targeted group. Real-time data that gets updated from time to time; it enables more accurate analysis. This makes it most effective in predicting market trends and adapting to the changes.
Unhindered communication: There are several barriers of communication, in traditional marketing processes which can hinder the transmission of messages to your target group. However, digital marketing communication does not encounter such hindrances because it is direct and engage customers for undivided attention.
Customized content: Based on the data, communication strategists decide on messages which can be easily understood by consumers, meet their demands or resolve their problems and direct them to purchase the products or services.
Customer tracking: Digital marketing services target individual customers by identifying them through the device they use and their demography. The analytics are used to predict customer preferences, behaviours and predict their actions. It tracks customers from their initial interaction to end sales.
Dynamic approach: It uses real-time data, reaches the maximum possible customer pool, provides an immediate workable solution and aids in easy sales. This dilutes the time-lapse between each procedure and encourages more consumer engagement and sales.
Digital marketing offers you easy and unmatched solutions to overcome some critical marketing challenges. This has become all the more relevant because of intensifying market competition and penetrating use of technology. Digital marketing services are leveraging business like never before.
Shyam Future Tech, being a renowned digital marketing company in Kolkata which offers it's customers best of services with regard to online presence in such a way that it captures the attention of the visitors, hence turn those visitors into prospective customers.
Every sensible business owner today should have a social media marketing strategy. The real secret to success is in being able to earn money from your social media following.
With over two billion users on Facebook every month, this is the best place to start to generate income from your social media following. Your Facebook fan page should mirror who you are and why you're worth doing business with. You should make the most of the special features Facebook offers, including:
The Like button
Contact Us button
Email sign-up tab
Polls
Events
Give obvious calls to action, like, "Click the Like button so you can keep up to date with all of the hottest news" or, "Click the Contact Us button and we will be delighted to answer your questions."
Encourage Engagement
Motivate people to like, comment and share your posts. This will maximize your messages about your business, and more traffic means most likely more money. You can do this on most social media networks, not only Facebook.
Promote Your Account to Get Followers
Facebook makes it possible for you to advertise your profile in order to get more likes and followers. You can do the same on Twitter, Pinterest, LinkedIn and more.
Boost Your Best Posts
Check your Facebook Insights and find the content that is getting the most engagement. Then convert them into an ad by boosting the post. It should have a link they can click to learn more. Focus on the audience carefully so your boosted post will be shown to people interested in your market.
Produce Ads from Scratch
Creating a Facebook ad from scratch on Facebook will take a little more time, but give you more control. You'll need:
A good picture
An attention-grabbing headline
An intriguing description
A URL to send them to in order for them to take an action, such as subscribe or buy now
Market on YouTube
YouTube is one of the top five sites in the world and the top video-sharing site. Develop how-to videos and useful content. Include a call to action to subscribe to your list, or to buy a product.
Pinterest
Research has found that Pinterest users are 80% women and that at least half of them buy products they see on the site. Starting a business account on Pinterest instead of a personal account offers a number of benefits. Pinterest provides analytics to the business owner, buy buttons on pins, and other helpful business tools.
Instagram
Instagram is all about images and video. Use hashtags to promote your products. Instagram stories get sent out to all your followers, but are only there for One day and then they disappear. These are a great way to post flash sales and special offers that can help you make money fast.
Facebook is the best place to start with your social media monetization strategies. It's the number one social network for all ages and your target audience are using Facebook. To learn how to make your Facebook marketing successful and profitable, download my Free Checklist, Successful Facebook Ads at https://jonallo.com/FBads
Multiple income streams are possible with internet marketing because it is presents so many opportunities. But first, let's define what a stream of income is and why it would behoove someone to have more than one. An income stream is a source of spendable cash. If you are like most people, your job likely provides almost all, if not all, of the spendable income you have.
A major health problem can curtail the flow of that income if you are unable to go to work. Being laid off is another reason why that source of income could stop flowing. Or, your employer could go out of business. All of these reasons, plus countless others, happen to people in every walk of life each and every day.
The loss of a steady stream of income is very often an immediate problem because most people have very little money salted away for that proverbial rainy day.
One way would be to get a second job. However, that would mean working so many more hours each week that you wouldn't have time to enjoy life. It could also put you under so much more stress that your health could deteriorate. Now, if you got sick, you would interrupt both streams of income. So, a second job probably isn't a good long-term solution.
A better solution would be creating a stream of income that continues even if you can't work, or if you do get laid off. That's where the internet can be a great resource for you. You can pick almost limitless topics there that are of interest to thousands upon thousands of people. Having a huge audience is a must if you want to generate an income stream on the internet. There are people today who have websites where they sell products, books, articles, ideas, services, hobby items, etc.
You get the idea, I'm sure. Each and every one of these websites can be set up in such a way that people can go to them to purchase whatever the site offers. And, best of all, the site's owner doesn't even have to be awake to make money. It's not only a stream of income, but much of the time it is a passive stream of income. That means that the owner isn't even involved in taking a person's order, sending the product, or collecting the payment for whatever has been purchased.
Now, imagine having several of these websites at work for you 24/7 while you go to your regular job. Now, you have multiple streams of income and they won't be interrupted by sickness, a lay-off, or the doors being closed. You might want to investigate this idea further to see if you could do something similar to protect yourself and your loved ones from a disastrous interruption in your normal flow of income. It might even become a whole new full-time job for you. Think about it.
You are invited to claim your free Internet Marketing Library of seven, that's right free and 7, e-books that will help you get started as a profitable internet marketer, when you go to [http://www.Ted-Hall-Here.com]
Do you have a website or blog you publish content to every day but still not able to get enough visitors?
Have you just created your very first blog and are keen to try out all the ways to promote it?
This article presents 10 smartest and most effective strategies you can use to promote your blog and instantly attract visitors who are genuinely interested in your niche.
1. Stop Tweaking / Modifying Your Blog
Are you spending too much time tweaking your blog to give it the right feel? Let me tell you, the overall design does not matter to your audience as much as your content does. Instead of tweaking your blog every now and then, focus on creating content that is fresh, engaging and informative for your readers and make them come back for more.
2. Creating Pillar Content
Producing quality content is one of the biggest challenges for bloggers because creating high-quality content on a regular basis isn't easy. Good content makes a powerful impact on your audience, which is why it is important that you take the time to create the high-quality pillar content that can solidify your blog's reputation. Pillar content refers to a series of posts that represents your blog's best content. It includes all the great posts that you will refer new visitors to for their usefulness.
Great content serves as a go-to source for good and informative message for your audience within your particular industry. Pillar posts provide major support to your blog and are considered a very important component or staple of your blog. When you start promoting your blog, pillar content will serve as your bait to attract more traffic.
Once you have set up your blog, the very first strategy you should implement is to create relevant posts and populate your blog with some really new, yet interactive information.
3. Don't Focus On Monetizing Your Blog Too Much
Many new bloggers create blogs to earn money. Although there is no harm in earning money, putting too many banner ads on your blog can become too distracting for your audience. If there are too many, they can make your blog look really ugly and they can actually take your visitors away from your blog. Do you still think this could be a great way to promote your blog? I bet you don't. In fact, you should focus on building your email list and a targeted pixel list. Both of them will help you get what you're desperately looking for, more visitors and more money by re-targeting your visitors through paid ads.
4. Research Your Niche and Find Out Who and What Matters
A very important step you should take before starting your blog is to thoroughly research your niche. You should need to spend know all the ins and outs of your niche and know who matters, for instance, who are the influencers, big players and small players contributing to the niche in their own capacities. You should make a list of all the competing sites, channels, podcasts, influencers, communities and groups that are working within your particular niche. It's very easy with SE Ranking competitor research.
By doing so, you will have a major reference file of all your competitors within your niche. You will be able to see what they are doing and talking about and also all the items they are putting for sale and products that are popular among your audience.
5. Reach Out To Your Audience
Once you have your blog nicely set up and great content to pull your audience in, start promoting your blog. Take out the detailed list of all the influencers, big players and small players you're made prior to starting your blog. Keep a close eye on the small players, because you need them for blog promotion. You can start by offering them testimonials, case studies or even a blog post they would be interested in publishing. It is important for you to start a one-on-one relationship with the big and small players. By contribute on other people's' sites through commenting and sharing their work on your blog, they will start to recognize you and connect with you.
6. Become An Expert In Your Niche
Whether your niche is SEO, Digital Marketing, Content Marketing or any other, you should not only attain extensive knowledge about your niche but also present it in an interactive and engaging way through your blog. Your future audience is waiting to read content that addresses them and their needs. It is the power of your writing and expert analysis that will help you attract your audience.
7. Post Comments
Commenting on blog posts and participating in various forums and social groups is often seen as a way to get backlinks. But if it's done right, no such issue will arise. Always post comments on blog posts only when you have something meaningful and informative to add. Make sure to use your own name to do it, and not your brand. Participate in niche groups and influential communities on social media. Present yourself as an authority in your niche and genuinely help people. Don't just drop links.
8. Create An Interactive Conversation Flow And Acknowledge Your Readers
When creating content, make sure it is engaging enough to get the audience talking. Your posts should pose questions from your audience and encourage them to respond or share their own similar experiences. Your audience can talk to you via blog comments or email, make sure to acknowledge them and reply to them. This will encourage facilitate interaction.
9. Monetize Your Site
When it comes to earning money from your blog, take a proactive approach, because it can bring organic traffic. When you offer a product or service on your site you can attract your target audience. By creating a profit funnel, you cannot only generate more leads but also generate a lot of revenue in the next few months.
10. Use Paid or Sponsored Media
Utilizing paid or sponsored media is a viable option and an effective strategy for blog promotion. It includes blog promotion through Facebook ads, Google ads, promoted tweets, YouTube pre-roll ads, and much more. These social networks can bring an incredible amount of traffic, as well as, hundreds of leads to your site.
When you follow the strategies discussed above for promoting your site you will not only be able to boost traffic to your site but also generate revenue from it. Remember, promoting a site or blog is not a difficult task. It just takes a little time and understanding of what works. Implement one strategy at a time and see the difference.
As the year 2018 has started it makes sense that in this new year what could be the biggest social media changes that can be expected.
Typically, the world of social media has witnessed a continuous growth in technology and innovation. Every day some new innovations are seen, or new announcements are heard.
So, let's discuss the prospective trends that can follow in this year and ways in which the social media managers can plan for these changes.
1.Continuous growth in the Live video content.
Recently Facebook announced some changes to its News Feed algorithm that will change itself based on the type of content users that shifting from the user's friends and families to the type of content or pages which the user's followers. This further implies that it is going to initiate an intensive discussion among the users as they share a content in their own private network.
2. Messaging apps will be an important mode of communication.
Today there are various messaging apps like WhatsApp, Facebook Messenger, WeChat etc. Almost 4 billion people use these kinds of messaging Apps to communicate with the each other. These kinds of Apps provide a much faster and easier way to contact people. In fact, using messaging for customer service is more far more scale and lesser to cost especially for businesses and customer services.
3. Virtual reality on the rise of better marketing experiences.
In the era of Artificial Intelligence Virtual Reality is making the headlines. With its unique features, it creates a memorable experience unlike other mediums in the field of marketing. In fact, due to this brand are instantly acknowledging its value.
As the development continues the voice-powered devices which are quick in responding to the verbal commands are heavily dependent on Artificial Intelligence. As we can see in the market that some voice controlled for personal help are being built into a few devices that we use such as smart speakers, TVs etc.
The other innovation where Artificial Intelligence plays an important role is in autonomous vehicle technology continues to progress. Based on this technology, it is apparent that voice activation will be certainly used for the self-driving cars too. As these kinds of vehicles will be equipped with voice-powered capabilities that will allow the drivers to execute other functions like making phone calls without taking your hands away from the steering.
5. A boom in Live Streaming
There will be an outgrowth of Live streaming and we are going to see a lot more to it. The presence of Live Streaming will increase as it works. For instance, through this technology, we get an upgrade in the phones every day.
6. Online Hangouts will be the order of the Day
The online hangouts are trending fast with the Generation Z which believes in more of socializing and partying. In fact, Online Hangouts goes hand in hand with the VR.
7. Influencer Marketing will be at the Focal point in the Social Media Engagement
The influence of marketing is a Big business with a billion-dollar riding on it. In fact, there are many people mint money up to 6 figures through influencer marketing.
It has a huge impact on the millennials in making their career choices and kind of choices they make in everyday life such as the kinds of products they want to buy.
8. Making stories with Instagram
From a marketing standpoint, the Instagram stories will have a lot of relevance as compared to another marketing platform. There is a flood of Instagram stories which accounts for almost 10,000 followers.
There are endless ways you can reach your audience, there is no secret formula as such. Applying the 80-20 rule should always be an integral part of your social media marketing strategy. In short it means 80% of your content should be engagement oriented which gives something valuable to read to your viewers and engage them in conversations or participation and only 20% should be dedicated for your business promotion.
It is necessary to establish the fact that people come to social media platforms for social interactions and not to read your sales pitch! Social media marketing is more inclined to building relationships, trust and authority online rather than annoying your audience with repeated sales pitch.
80% Content - informative & interactive:
This part of the marketing strategy mainly aims at sharing good content related to your business. Simply put, look over for the content that interests your audience and share the same across various social networking platforms. Think about re-tweets, re-sharing posts, links to reviews, inspirational quotes, greetings, polls, trivia & contests and other such engagement oriented ideas. If confused how to come up with such posts, do as listed below:
Follow top influencers in your industry, watch their posts, tweets and design your own or probably re-share them as a good piece of information.
Share your own interesting facts, content amongst your own page followers and get them engaging.
Make your content reach out to your influencers and try to connect them.
Organize trivia, competition and award the winners which compels the audience to engage in the activity and gain confidence in your brand.
20% self promotion:
While working on this section, include information which "benefits" your audience by providing discounts, special offers with a call to action button leading to your website which will enable them to learn more about your services/products. Publish your products/services advantages, reviews, testimonials, specifications and all other information you need to keep your reputation.
The bottom line:
If a brand focuses too much on its sales and irritates the audience on social network with non stop sales pitch is sure to drive away visitors and referrals. Audience will simply jump in and out of your social media page without even landing on your website (traffic to your website is the sole motive of any marketing strategy). Give your audience what they want to read at regular intervals and you shall see a spike in your brand's followers and authority and maintain a consistent social media presence.
Media companies, entertainment firms, and IT organizations to some extent, are literally getting more and more distraught in the modern era. It is because of the Digital Transformation factor, which they are being forced to consider. More specifically, the Information, Media and Entertainment (IME) channels are totally watchful of the current situation and are playing a safe game.
Generating quality content is not just enough. Remember that it requires a lot of efforts to produce top-notch content after a lot of research. Why not take financial advantage of the situation by publishing the content generated and earning revenue from it through the best available subscription plans.
Multidimensional content that is ultra-rich in quality besides being effective and informative with a faster reach will have maximum impact. Creating the initial impressions in the minds of the readers ahead of the rest gives your company the competitive advantage that is quintessential. The below-mentioned tools are ideal and helpful in this regard.
Every customer will have a definitive objective as far as their content requirement is considered. Leveraging the content and matching it with the operational aspects of the corresponding businesses will be highly effective. The focus should be on creating different content strategies fitting in a single framework yields best results.
A centralized editorial system is your platform for creating content. However, you cannot go on producing content in a context where reusability plays a huge role. A single piece of content could be considered across platforms helping you to gain more traffic.
Maximize Your Technology
Going digital is not an easy task to manage as it requires to consider multiple domains with respect to technology. It is possible to drive increased user engagement as bots take care of a majority of your requirements resulting in a comprehensive automated experience.
Revamp Your Market
Reconsidering a business decision from a new perspective will play a huge role in your future growth. It should not be forgotten that business trends constantly impact current market situation. Hence, it is a must for business processes to scale up and obtain maximum savings.
If you have any questions about the different marketing services or just don't know where exactly to start, reach out to Aptiva Corp for a consultation.
Whether you're running a large or small business, one of the things that can effects your success is getting your brand and voice right. If you're in a sector that's very competitive, it's vital that you know how to make your brand stand out and what you can do in order to get the most from your advertising and marketing, consumers and business in general.
Appeal To People's Feelings
People like it when they feel they can relate to somebody or something. This means showing the human side of your brand. If you're a one-person business then that might mean showing your personality. If you're a bigger organization, you can still add emotion and character to what you do.
Tell An Interesting Story
To make your customers more interested and engaged in your business, tell them an interesting story. It could be something to which people can easily relate, or you might want to tell a story that really pulls at the heartstrings and makes your brand and voice memorable. Despite the fact that people might not think of you as the most successful company in the world, they'll be able to remember you, and that can often be much more important
What Are The Strengths of Your Business?
Think about the strong points lie within your business. For instance, you might not sell the lowest priced type of your product or service when compared to your competitors, but perhaps you offer the best support to your customers. Or maybe you really shine in explaining things in a simple and easy-to-understand way. No matter what your strengths are, use them in your branding.
Product Differentiation
A strong brand can quickly be seen as distinctive from its competition. Know where to be competitive, whether or not it's on cost, support, or some other key elements. Be very clear on precisely what advantages your business provides over other businesses and communicate these elements in your marketing messages.
Be Consistent
You want your audience to see to your brand across multiple channels. Your brand needs to deliver them with the same basic message and experience. If your brand is different on social media than it is in your email messages, the end result is confusion. Confusion drives people away. That's not your objective. Consistency builds brands.
Show Your Passion
The joy and focus that your passion brings your product and service will support your business during both bad and good times. Your passion will also enable you and your team to provide top-notch customer care and continued product and service development.
Pretty much all the major businesses, regardless of industry or status, use Google to fulfill some kind of requirement. Be it Google Drive, Google Docs or ever familiar Gmail, it seems as if everyone depends on at least one of Google's Services to support their daily life work routine. That being said, there are a few hidden gems in Google's Toolbox which at times do not get exposure and consequently remain underutilized.
Although, it is true that Google has innumerable apps, however there are some which can have a serious positive impact on digital marketing initiatives for businesses and those seem to be on the low a bit. Moreover, Google's products generally have "freemium" models, which offer an invaluable opportunity to improvise with a variety of unique techniques and dive in on what suits the niche brand most.
Everyone is testing out the latest and most effective tools from the world's most gigantic Internet powerhouse. So it is advised to give a few of these seemingly under- recognized tools or products a try for better results.
Powerful Google Tools For Digital Marketing
Google Trends
If you are looking to boost up your SEO strategy, Google Trends is a tool that should not be neglected. It allows you to see how frequently a Keyword is searched so you can get a measure of its popularity.
Google Trends instantly creates a graph of the search volume categorized by language, country, region etc. revealing how the key phrase has evolved over a specific period of time. It also predicts how these phrases will trend in the near future, thus helping you in making more precise and prepared decisions.
Most importantly, Google Trends makes it relatively very easy to stay up-to-date with a certain product's or service's marketing language so that one can jump into interactive conversations about topics which are relevant to his/her niche.
Think With Google
Think With Google is more like a creative brain-faith we can depend on when searching for inspiration and improvisations for our digital marketing strategies. The resource contains valuable insights on industry trends, analytical research and statistics, tips on marketing techniques and unique outlets to give us new ways to venture for further success.
When devising your online SEO marketing strategy, especially if you have an E-Commerce Website and you are investing on a quarterly and yearly plan basis, do not skip out Think With Google. This tool also helps when a marketer is suffering from a writer's block too.
Go-Mo
According to experts' reports, almost 66 percent of people say that a mobile-responsive website makes them more likely to buy a product, use a service or engage into reading in the case of blogs.
So it is very important to tap into the mobile revolution or one's business may soon be left behind due to lack of innovation.
It instantly generates a mobile-friendly version of one's website. So you are no longer restricting your targeted on the go customers with a website that is almost impossible to navigate through.
Google Analytics
Studies show that Google Analytics is an overlooked tool among small and medium scale business enterprises. Without Google Analytics, executing website marketing strategies is like walking blindly in the dark.
Website analytics reveal critical data and results on how existing and potential customers interact with marketers online. When evaluated efficiently, the analytics insights offer plenty of opportunities for customer engagement enhancement and higher conversions as well.
Lastly, as the horizons of technological advancements are widening day-by-day, one can expect a tech giant like Google to introduce more such effective and helpful tools for improving the digital marketing platform. However, it is not only the responsibility of technology leaders, but of users too to take the platform to a more evolved, matured and efficient level.
It is 2017 and the world has become digital. Video marketing has slowly but surely turned out to be the go-to medium for promoting a brand. Social networking platforms are dominating the market as far as video-sharing is concerned. Consumers are becoming more and more keen to educate themselves about a product before purchasing it or learning about a service. A well-crafted video goes a long way in giving potential customers the specifics they require before they take the next step.
There are several trends observed in video marketing that can surely help in shaping the future.
DIY (Do It Yourself) Videos
Of late, YouTube has become the go-to place to promote how-to videos. People love to learn a new skill or become independent. An interesting make-up tutorial or a carpentry workshop will go long way in making folks self-reliant. A great marketing video developed by a Product Video Company for a particular brand can also double up as a training content.
Welcome to the World of VR
Virtual reality (VR) as a concept is already a big thing in the gaming universe. This technology requires a virtual reality headset and produces visuals, sounds as well as other sensations that artificially reproduce a user's actual presence in the imaginary setting. It is only a matter of time when VR will be used as a marketing platform to promote a brand.
Innovative Techniques
When it comes to developing quality videos, it is important to consider all options. Some of the creative ones like drones or time-lapse videos have slowly become popular techniques in video production. If you wish to stand out from the crowd and attempt to impress the audience then using unconventional methods can do the trick.
Live Video
This trend is already emerging as a winner in several social media platforms especially Facebook Live. With live streaming videos, users can be part of the action as it happens. The brand engagement is immediate and viewers can give their feedback immediately via comments.
Strong Storytelling
An emotionally powerful story can always tug at your heartstrings. So a marketing video that has strong storytelling with a crisp video & audio can work wonders. An appealing background music can help viewers connect with the video. A good Explainer Video Production Company should be able to develop an engaging video that leaves a lasting impression in the minds of viewers. An impactful video ought to evoke the right emotions or stir your senses in the correct way. All of this can lead to the video being in your minds all the time, thus increasing brand awareness and ultimately growth in sales.
All businesses, big, medium or small, have started the realize the significance of video marketing and how it can help organizations greatly. This marketing platform has shown that it is an effective tool to craft brand awareness, create a positive brand image and ultimately increase sales for your product/service. With technology developing at a lightning speed, the future of video marketing looks bright.
Amit Thaker is not only the Founder of Buzz Creatix but also a vivid writer. Leading his creative agency which also has a reputation of being one of the leading corporate video productions in Mumbai, he has varied expertise spanning across domains. Gaining a Bachelor of Arts in Film-making at London College of Communications, he has accrued a wealth of experience in corporate and explainer video making catering to several top corporate across industries.
Video marketing is going beyond just a fad that some people do and is quickly becoming an essential aspect of digital marketing strategies. Since more businesses are using video, the expectation of quality, and the need to create a piece that will capture the attention of viewers, for the right reasons, is more important than ever before. The competition for your attention is fierce - marketers know that they have only seconds to get you and keep you on their video, with most reports indicating that the average is 10 seconds.
That's it. 10 seconds is all you get for a viewer to decide whether they want to spend more time on your video or keep scrolling. Not a lot of time is it?
We've pulled together some of our top tips to help you get started with video marketing:
1. Start with a script - now we don't mean a script that your read off making your delivery stiff and uncomfortable, we mean have an idea of what you want to talk about and how its going to flow. If you're showing products, make sure they're within reach. Check your lighting and eliminate background noise (I even put a note on my door that alerts everyone that I'm recording).
2. Observe your own viewing habits, what captures your attention? Do a peer review of videos in line with your business - what did you like about the videos, what did they do well? How often do they post? How long are the videos? What could they have done better?
3. The first introduction to your video that your prospect will see is your thumbnail, so make it visually appealing and include text.
4. Even before your thumbnail is how they found you in the first place, so optimize your description and title for SEO and tag your video with relevant keywords.
5. Your video, although short, should have structure, start with create a story as a part of your video to keep your prospects engaged. Think of your video like a funnel, drawing your prospect further in.
6. A pitch is inevitable, but don't make that the intent of the video, give your prospects a tip that they can use right away.
7. Always include a call to action - this can be subtle in your video, but also in your description.
8. Don't make it your goal to go viral, make it your goal to provide informational content.
9. Keep it fun, but not too edgy (unless that's your market), if you are going to go viral, you don't want to go viral for the wrong reasons.
10. Don't be afraid to include subtitles for those who watch without sound. Many people who are at work, or scrolling through their feed without headphones, will typically watch but not listen to videos.
And one bonus tip: Video marketing takes time - more time than you realize! Invest in editing software, and expect that you'll be spending a few hours editing, creating the thumbnail, and perfecting the description.
We'd love the hear your video marketing challenges - have you embraced it? What's holding you back?
Writing great, effective, valuable content is absolutely critical to the success of your brand. However, once you have written that amazing content, you still need to promote it so that other people pay attention to what you are sharing with them and to what you are offering them.
The many purposes of your content
You probably already understand this really well but your content serves many valuable purposes. One of the most important purposes is that it should elevate your brand and enable you to bring your business to the next level. Of course, that will only happen if you promote your content effectively so that other people pay attention to what you are doing, buy into your approach, tell other people about your offerings, and become loyal to you on an enduring basis.
There are several steps that you can take in order to cause your content to get noticed.
Send out Email blasts: The fact is that If you have a person's Email address, they opted in at some point in the past. Otherwise, you wouldn't have the Email address. That is just common sense. So, with that in mind, it makes perfect sense for you to send out a targeted Email blast to your Email recipients. Because you already have an established connection with those recipients, there is a really good likelihood that they will open your Email and (hopefully) read it in its entirety.
Your Email blast is married to whatever content you are posting at the time. You will want to post the content and then send out the Email blast. You don't want to do it the other way around. Without the Email, there is a much smaller chance that your online connections will be aware that you have just posted the content that you want them to read. Don't forget to include a call-to-action (CTA) in your Email. That is the way that your recipients will connect with you (whether that means clicking on a link, Emailing you back, or some other means of communication).
You will want to keep track of the responses to the Email blast so that you can include it in your analytics (to make sure that you identify what is working and what is not). These data are extremely important to your business. After a certain number of days (within a week after you have sent out the first Email blast), resend the Email blast. There may be many people who didn't open your Email the first time around who will open it the next time around. Their not having opened it may have nothing to do with anything more serious than the fact that they were busy and distracted at the time when they received it from you.
Engage your connections as much as possible: The only way to truly secure a solid relationship with the other person is to engage that person as much as possible. If you are not sure how to go about engaging, there is a great deal of information online that can help you with that. Assuming that you are a member of the most effective social networks, you should start there. Each one gives you the opportunity to engage other people. Not only will you be able to do that but you can do it in a really effective, really deep way. That is exactly what social networks are made for.
As far as engaging is concerned, you should just jump right in there. When you are doing the research to determine which groups are the right groups for your business, it is important that you identify groups that are relevant to what you are doing and appropriate. After you have identified those groups, join them and start to become a valued part of the discussion. As thought-provoking questions and comment on what other people are saying. Engaging other people is an extremely important part of your brand and it will help you to bring your business to the next level. There are many opportunities to engage other people and you just need to identify which ones are the best fit for your brand and your business.
Connect with other people through your social media channels: You have golden opportunities to connect with other people online in many different ways. One of those ways is social media channels. Interacting with your fans and followers is a great way to promote your content. Once you have discussed your content, you can expect many of those people to want to read your content. That is certainly effective promotion. If you aren't sure where to find people who you believe would be interested in the topics that you write about, search for groups that are related (or mention) those particular topics.
As you are searching, you should put in the right keywords and/or key phrases. That will help you to identify the right groups and the right people. You can use the keywords and/or key phrases that you have used in your content. Another part of your connecting with other people through social media channels is identifying the influencers with whom you would like to share a connection. Those influencers will help you to bring your business to the next level.
Once you have established those connections with influencers, you can allow the influencers to carry you to the next step by using their name/influence to interest other people in what you are doing. That will be very attractive to your other online connections.
Try to get your content included in many different ways and places: You have something really valuable when it comes to your content and it definitely needs to be shared with other people. In fact, when given the opportunity, the other people would definitely agree with that. You just need to make them aware of what you have to say.
Part of the answer to that is about the exposure of your content. If you are able to post your content in many different places on a regular basis, other people will start to get used to seeing your posts, reading them, interacting with you, and become loyal to your brand. That is exactly how it works.
Conclusion Your content is essential to the success of your business. However, that doesn't only mean that you need to write top-quality content. It also means that you need to promote your content so that other people have the opportunity to benefit from your words of wisdom. You have a lot to offer. Perhaps, you have a lot more than you are even aware of. However, it is very important that you spend your time and energy promoting your content in an efficient, effective way.
Your time is extremely valuable, just as is the time of other people. The bottom line is that your content will be totally ineffective if you don't tell other people about it. After all, you are not in it all by yourself. You need other people to ensure your brand's success.
Michael Cohn is the founder and Chief Technology Officer (CTO) of CompuKol Communications. He has over 25 years of experience in IT and web technologies. Mr. Cohn spent a significant amount of time at a major telecommunications company, where his main focus was on initiating and leading synergy efforts across all business units by dramatically improving efficiency, online collaboration, and the company's Intranet capabilities, which accelerated gains in business productivity. He also reduced company travel and travel costs by introducing and implementing various collaboration technologies.
His expertise includes business analysis; project management; management of global cross-matrix teams; systems engineering and analysis, architecture, prototyping and integration; technology evaluation and assessment; systems development; performance evaluation; and management of off-shore development.
Mr. Cohn earned a Master's degree in project management from George Washington University in Washington, DC; and a Master's degree in computer science and a Bachelor of Science degree in electrical engineering from Fairleigh Dickinson University in Teaneck, NJ.
Mr. Cohn is a member of the Institute of Electrical and Electronics Engineers (IEEE).
If you had been searching to earn a living while at home with your kids, here are 3 easy virtual assistant jobs from home for you:
Amazon Virtual Assistant
Duties are wide-ranging requiring you to perform many types of tasks including, data entry, web research, customer service, order processing, sourcing and many other tasks.
By experience, most employers do not require previous experience as an Amazon virtual assistant. Training is provided and the tools you would need are provided as well by the employer. The tasks may feel daunting at first but once you have processed all the information, the tasks are pretty much easy to do as you go on.
Social Media Virtual Assistant
There are employers that are only needing an extra hand to post things that are created into various Facebook pages or groups, Instagram and other social media platform that we already know and use on a daily basis.
Often times, photos and contents are already provided and will only be needed to schedule for posting to that which is incredibly perfect for moms looking for very flexible working hours.
Additional tasks may be added from time to, like interacting and responding to people's comments and queries. This job is the most ideal and very easy virtual assistant job from home for moms.
Research and Content Writer
If you are highly articulate in writing, then this is another easy and ideal job for you. Ideally, most employers would prefer someone with a decent knowledge of SEO or digital marketing. But as with other jobs, there are a lot of employers also willing to consider candidates who are willing to be trained and willing to put in the work and research relevant topics required for the job.
Having been a career woman before becoming a mother, it was a no-brainer choice to become a stay at home mom for our son. However, as it had been nearly 4 years, I could not shake off the feeling of needing to do something that would make me feel more fulfilled as a person. There was always this feeling of wanting to go back to having a career but at the same time, also wanting to be there for my child. After some thorough research, I delved into the world of being a virtual assistant or remote employee.
With nearly a year's experience, I am seeing myself becoming successful in this career as I go along. The only secret is to get started and hone your skills along the way by either learning new skills, whether self-taught or via an extensive paid training. There is a future in this career and definitely, so much potential for earning a good and decent salary.
There are several proven ways to get media exposure for your Website or Blog. From Social Networking to YouTube Videos and it does not have to cost you anything. Except you internet connection that is. Turning a Blog post into a video is among many exposure tactics used by Super Successful Marketers. But it always is and always will be the quality of your content to get media exposure for your website or blog.
To turn a blog post into a video use a Free Tool called "Lumen 5". You can easily search your browser and access this valuable tool. Please take your time and learn your way around Lumen 5, it's a great way to get media exposure.
With video ranking, the SEO is pretty much the same as with a website or blog. To get media exposure for your website or blog you need to be extremely descriptive and precise. Tell YouTube what your video is about. And always place your Target Keyword as the first word in your video title. In fact, try having around 3 target keywords in the video title. But be sure the keywords are used within context of the title.
Now the same target keywords must be present within the first sentence of the video description. But they must also populate the content of the description, and again. Always within context. Just cramming a bunch of keywords together that makes no sense will get your video nowhere.
The video description is your opportunity to convince the viewer that this is what they have been looking for.
Create a Facebook Page related to your website or blog niche. Then you install a plugin called "Hello Bar" and follow the simple guidance to link your blog to that Facebook page. The Hello Bar displays as "Like Us On Facebook". But we're not done with the Plugins yet.
Another plugin I personally use is called "Tweedis" which is equally simple to understand. This allows you to use Highlight Text that is shared by your blog readers. Place one share option in the beginning of your Blog Post. And also one in the centre and at the end of the post.
In conclusion to plugins you want to use a plugin called "Digg Digg". That's the floating share button you see on so many professional websites and blogs.
These are all great tools and have proven themselves successful many times over. But without Unique and Compelling content any exposure tool may end up appearing pretty useless. Time is the most important ingredient to your online success. And to get media exposure to your website or blog will take time. Because you must build reputation and inspire your audience with content.
Remember, you're building an Empire and not a Shelter. Building an Empire takes time, and if it was easy then everyone would've been DotCom Millionaires by now. Just a thought.
