7 Fatal Sins of Online Marketing... Plus Secrets to Boost Website Traffic, Sales Conversion and ROI

If set up well, online marketing can help you generate a consistent passive income. There are many stories of how first-time entrepreneurs have made lots of money selling their products and services through online marketing. But there are hundreds if not thousands of times more stories of how folks failed bad. Investing their money and losing it or recovering little.

In its simplistic model, online marketing has three phases. In phase one, you get traffic to opt-in to your system. In phase two, you convert your opt-in leads into customers. Then in phase three, you retain these customers by getting them to buy from you again.



Yet each of these stages have inherent risks. And if you were to commit just one sin of online marketing, it could kill your entire business.

Here are 7 fatal sins of online marketing. Why you should avoid them. Plus, what you should do instead to be more successful.

Fatal Marketing Sin #1: Sending Traffic to Your Homepage

The money you invest in traffic is a sunk cost. The only way to get a return on your investment is by selling products and services. So if you were to get someone to click on your advertisement, you would want the best opportunity to sell them.

Yet 92 percent of consumers that visit a brand's website for the first time are NOT there to buy. And only 32 percent of those who visited the site with the intention to buy rarely or never make the purchase. This per a study of 1,112 consumers in the United States by Episerver.

That's why it's vital you first get your prospect to opt-in and give you permission to send them email messages. Then you can establish a relationship with them. Plus, nurture them with educational information to establish trust and credibility. All which can lead to sales conversion.

The best place to send traffic is to a landing page solely focused on getting visitors to opt-in. But a homepage is the wrong place to send traffic. That's because most home pages have a menu and too much information to distract visitors from opting in, even if you include an opt-in form.

Fatal Marketing Sin #2: Sending Cold Traffic to Your Sales Page 

Sending cold traffic to your sales page before they opt in can be worse than sending them to your home page. Less than one-third of prospects who otherwise would buy from you, buy on their first visit.

By sending traffic to your sales page, you risk losing them forever by revealing your price, without first establishing a relationship with them. If they leave without buying, you have no way to follow-up. So you waste your advertising investment.

Fatal Marketing Sin #3: Investing in Traffic Before Investing in Your Sales Funnel 

Why spend on website traffic you cannot convert into sales. Don't put the cart before the horse, because you may not get where you want to go.

The key to making sales is to have a good sales funnel. So you can generate sales conversion. A good sales funnel includes a series of email letters with links to content to establish trust and credibility. Plus one or more landing pages with persuasive content and strong offer. And an order page confirming the offer with a fast and easy way for buyers to complete and submit it.

Fatal Marketing Sin #4: Not Knowing Your Target Market 

All too often marketers make the sin of having too broad of a target audience. Yet targeting a broad audience will not only cost you more, it will also lead to lower sales conversion.

The best first step before you invest in traffic, is to conduct market research. An in-depth survey to help you find the demographic, psychographic and buying behavior characteristics of your true target market. The results can help you identify the most appropriate marketing messaging.

Fatal Marketing Sin #5: Not Segmenting Your Contacts 

The era of one message fits all is dead. The advantage of online marketing is you can segment your contacts and give each a personalized experience.

Two common ways to segment your contacts is through custom fields and tags. Then you can group your contacts according to those who have a certain tag or custom field data. And you can personalize the marketing message based on this criterion. That can lead to both increased sales conversion and greater customer satisfaction.

Fatal Marketing Sin #6: Not Split Testing Your Campaigns 

Split testing enables you to compare results between 2 and 4 versions of your landing pages. So you can improve your results. For either higher opt-in rates. Or greater sales conversion.

The key to split testing is to focus on just one variable at a time. This variable can be to compare headlines, pricing, offer, or even design of the landing page. You simply designate the current version as the control and send a certain percent of contacts in your funnel to the "test page(s)". When one "test page" results beat out the control, then it becomes the new control.

Fatal Marketing Sin #7: Not Investing in a Downsell Campaign 

As much as 67% or more may abandon their shopping cart. Yet you can recapture over one-fourth of these lost sales with a downsell campaign.

A downsell campaign involves a series of messages to contacts who abandon the shopping cart. Each message contains a persuasive message with a link to a dedicated landing page with a special offer. What once was sales-lost, now becomes increased sales conversion.

In summary, executing any one of the above online marketing sins can kill your business. But when instead, you execute the strategies suggested, you can help your business grow. To help you achieve higher opt-in rates, increased sales conversion and greater ROI.

Marketing services by Jeff Traister can help you increase your sales conversion through automation and persuasive copywriting. He is a certified Internet marketing automation consultant and direct response copywriter.

To learn more and get tips on how you can increase your sales conversion of leads and get customers to buy more from you, go to Your Digital-Marketing-Automation-Superhero

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Why You Need to Capture Leads, Not Sales

If your goal is to generate passive income, then you might well be hoping to accomplish that by selling a product. This could be a product you've made, or it might be a product that you are promoting as an affiliate marketer. Either way, you'll likely have set up a sales page, creating an ad campaign to send visitors there and then hopefully begun to rake in the profits!

The problem is that it can be tough trying to convince people who visit your page to buy. Your success in this endeavor comes down almost entirely to your conversions and the percentage of visitors that end up buying from you.

And to this end, many marketers will jump straight in with the hard sell. That means that they'll heavily push all the positives of their product and try to get the visitor to click buy as soon as they get there.

This doesn't tend to work. Although you probably want to make your sales process as simple and automated as possible, it's absolutely essential that you don't try to go straight in for the kill. Far more effective is to try to capture leads first instead. Here's why.

Why Cold Sales Don't Work

Just because you're making money passively, that does not mean that you should be impatient about how you are collecting your sales.

If you try to convert your visitors as soon as they land on your page, then this is the equivalent of walking up to someone you like in a bar and asking them for their number, without saying hello or even introducing themselves first. Or it's a little like walking up to someone in the street and offering to sell them a watch for $500. Would you be receptive to that sales technique?

Of course not! And the reason is that you know nothing about the person selling, you know nothing about the product and you have no reason to trust that what they're offering is as good as they say it is.

If someone lands on your page and you try to sell to them right away, then they'll think your site is essentially spam and they'll be frustrated at the lack of value. Chances are they'll leave.

How to Convert

So instead, talk to them about how they can get free information by signing up to your mailing list, or provide them with an article and then offer to share more through your Facebook.

Now you have the opportunity to build that relationship and to build trust and eventually, you'll find that this puts you in a position where they are more likely to want to buy from you!



You might be wondering how this model is still passive. In fact, though, it still can be: there's no reason you can't use automated emails for example through an auto-responder. Or you can write a ton of blog posts and then schedule them to post over time.

You can still make your model passive. Just don't go straight in for the kill!

Download FREE Passive Income Guide
http://TalkingFalcon.com

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How To Set Yourself Free Using The Digital Economy

The digital economy is booming, and there's never been a better time to learn how to shift your income from trading time for money, to automating sales online to generate an income.

Many people simply aren't aware that this opportunity exists. Then there's the question of "how is this done?", and of course "can I do this?"

Some of the main resistances to change are mental in nature and overcoming scepticism is one of the main difficulties many face when presented with this idea.

It's far easier to shut down the possibility, than to have to make changes in your lifestyle and belief system in order to make it happen. But all belief systems and habits aside, how does anyone make a living on the internet, and over what timescale are we talking about?

A business model known as affiliate marketing lets anyone promote someone's product and earn a commission from it. You don't need to own a product yourself, talk to any customers or even handle any products. That's all done for you. All affiliates do is send website traffic to products and services they recommend.

Imagine you recommend a nice restaurant to a friend. Well, affiliate marketing is the same thing, only if your friend visits the restaurant and buys a meal, you'll receive a commission. The concept itself is fairly simple, it's the 'how' which is a little more tricky.

Putting that aside for a moment, just imagine how many people are on the internet looking for a particular product or service. There are millions! Just a small slice of those purchases is enough to get you out of a difficult working environment and working for yourself, from your laptop, from anywhere.

What's great about affiliate marketing is that you can compound your efforts over time. You can get adverts or content 'working for you' running 24 hours a day, 7 days a week. What's even better is the power of scalability. Once you've found a strategy which works, you can scale up to a global audience. With digital products, postage and storage isn't an issue. And you can earn up to 40% commission on digital products.

Let's back up a little and look again at the title of this article "How to set yourself free in the digital economy". What is freedom semantics aside, for many, it's the ability to create income without a boss, job or employer. It's the ability to earn money without feeling miserable or trapped.

Being free can mean many things. For the purposes of this article, it means being financially free and freedom to choose who you spend time with and how you spend your time. That's real freedom for many. It's often the opposite of working in a job you don't enjoy for the sake of financial gain, or, worse still, just to keep your head above the water.

But what does it take to build a life of freedom? Can you do it too? Not everyone can achieve this kind of freedom. The reason for most is a crippling belief system which keeps them chained to a 9 to 5 job, in a situation which doesn't serve them, because it meets some other needs. Security, ambition, status, duty or simply meeting your immediate needs are some reasons people don't venture out of what they believe is possible.

Of course an internet business can be built alongside a normal job too. That's one of it's most appealing benefits for many. But it's often someone's beliefs which stops them from even attempting to change their situation and circumstances.

So, an internet business is a means to set yourself free using the digital economy. By setting up small 'trickles' of income, by promoting and selling affiliate products, anyone can, over time, build an income which is completely independent of their time. Most people are trapped in the equation of trading their time for money. Affiliate marketing is a means to escape this trap and 'leverage' the internet to make sales, even while you sleep.

This doesn't happen overnight of course. It's a business like any other. However, an internet business can offer the ability to use automation and digital products to earn commissions. This has a two-fold benefit. Automation means your business can run without you. Digital products can be sold globally without needing postage or handling. Owners of affiliate products can afford therefore to pay affiliates more for the selling of these products.

Put all that together and you've got a huge robotic income machine - potentially. Once it's up and running, you simply need to 'tweak' it and scale it up. There's a lot involved in this process too. It's not easy and most people don't have a strong enough reason to make it happen.

But if your life is not working for you, you feel trapped or unfulfilled, an internet business can allow dramatic changes to happen in your life. Providing you work hard on your business, an on yourself.

Tim Halloran is a stuntman, martial artist and online entrepreneur. To learn how to build your own online business see his site here: tim-halloran.com

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5 Digital Marketing Basics You Should Know in 2019

Digital marketing consists of a lot of strategies. In fact, it's a holistic approach to do different types of marketing activities across different online platforms. These methods get upgraded on a regular basis as new technologies emerge across the globe. Therefore, digital marketing has grown significantly over the past few years. If you are new to this field, you may want to read the basics of digital marketing explained below.

1. Invest in machine Learning and Artificial intelligence (AI)

First of all, the artificial intelligence (AI) will be quite popular in the coming years. Machine learning is another important part of digital marketing.

In the near future, social media bots will play a great role as far as connecting with potential customers is concerned. So, you may want to give more importance to social media if you want to communicate with your customers in an effective manner. According to experts, about 85% of customers will interact with bots to get the information they need.

2. Share your videos on Social Media

In 2019, make sure you share your business videos across different social media platforms. Unlike the images or written content, a good video is more effective as far as grabbing the eyes of the visitors is concerned. This is really important if you are going to market on the leading platforms, such as Twitter, YouTube, Instagram, or Facebook.

According to the latest research, 80% of people like to watch videos on the internet. They don't want to read articles or blog posts that much.

3. Optimize your sites for Mobile Devices

In 2019, your marketing strategies should be focused on mobile technology as well. According to the latest Google algorithm, your site should be optimized for mobile phones or you may get a penalty from Google.

Nowadays, mobile phones are one of the most popular devices across the globe. The new year will grow the mobile video consumption by up to 30%. On the other hand, the demand for desktop computers and laptops will continue to decline.

4. Consider Mobile apps

In the world of digital marketing, mobile technology is the latest innovation. As a matter of fact, it's one of the most effective digital marketing tools in the here and now.

With the help of this cellular technology, you can compete with your competitors to stay ahead in the field. Without any doubt, if you have a mobile responsive website, you can grow your business to a large extent.

So, you may want to tap into the mobile apps as well. One such app is Whatsapp business. According to a source, mobile apps have generated $88 billion, give or take, in recent years.

5. Focus on the Customer Experience

For your business, customers play the same role your blood plays in your body. Therefore, it's important that you work on the consumer experience. This will help you increase your sales over time.

If your customers are satisfied with your products or service, they will keep coming back for more.

So, these are the tips that you may want to consider to improve your digital marketing campaigns in 2019.

DSDM is an ideal resource if you are interested in digital marketing training in West Delhi. You can check out their courses on DSDM.in.

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How Can I Do Online Advertising?

Many online businesses start out on a limited spending budget and think they can't manage to pay for advertising. The good news is that there are now many more options to start online advertising than even just a few years ago. Even better, there isn't a sharp learning curve to be able to use them and get a good return on your investment.

Paid ads do cost money, but they're scalable, so when you produce an effective ad, you can increase your spending to show your ads even more, for more traffic and profits.

PPC Networks

PPC stands for Pay Per Click. As the name implies, you only pay if someone clicks on your ad. There main two PPC networks.

Google AdWords

This is the most well-known network. It shows ads on its own search engine results pages and on a range of other sites. Some of the sites are owned by ordinary people who want to make money from their website, so they join the Google AdSense program.The system is challenging to use, however. It's so full-featured, there are courses online to teach you how to use the system.

Bing

Bing, by Microsoft, amalgamated with Yahoo PPC ads a number of years ago in an attempt to compete with Google. Although you might not get as much traffic from Bing as you do from Google, the Bing ad program tends to be less expensive and simpler to use.

Social Media

There are a number of social media sites you can use for online advertising as. Their ad programs are highly targeted, and they're easier to use than Google. The ads are driven more by matching your ads with the interest people have stated or shown through their likes and content they engage with.

Facebook

Facebook ads offer some hard rivalry to Google AdWords because their online advertising rates are less expensive, the system is much easier to use, and the website traffic can be much more highly targeted. You can get the same amount of traffic for pennies on the dollar in comparison with Google once you learn their fairly straightforward system. You need to have a Facebook business page to run ads. And all your ads will have to have an image.

Ad Marketplaces

There are also ad areas like BuySellAds or Chitika where you can connect with various sites who take advertising. The objective here would be to find a substantial website that matches the niche or industry you are working in so you can get "qualified traffic," that is, people most likely to be interested in what you have to sell.

Facebook wants you to succeed using their advertising platform. This just makes sense. If you achieve your business goals while spending money on Facebook advertising, you're likely to use that marketing practice again in the future. To learn how to make your Facebook advertising successful and profitable, download my Free Checklist, Successful Facebook Ads at https://jonallo.com/FBads

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How to Define Your Brand Voice

3 Steps to Help You Create This Essential Part of Your Business Brand Identity

Creating your brand identity involves many different facets including the logo, taglines, website colours and brand voice.

Every brand has a voice. Your brand is unique, so your brand voice should be too. Your branding voice is the constant personality you use when communicating your message to the world.

From digital advertisements to social media posts to product packaging, it's important to have one consistent and unique branding voice across all your marketing materials. Otherwise, you'll end up with a muddled message that won't resonate with your customers on any level.

Here are some brand voice examples from well-known brands:

• Quirky, casual and fun.

• Friendly, optimistic and joyful.

• Inspiring, powerful and positive.

• Helpful, encouraging and funny.

No matter what you're selling, you need to create an engaging branding voice that's authentic to your values.

Here are 3 ways to make defining your marketing easier:

1. Make your brand voice relevant.

Think about who uses your product or service. You want to define your efforts to speak to your target audience and create an emotional connection to what you're offering.

If your audience is millennials who love yoga, your voice is going to be different than if you're targeting 40+ women shopping for clothing.

Some good questions to ask are:

1. How do your customers (or how do you want them to) define your brand identity?

2. What's the greatest benefit your product or service provides to people?

3. How do you want people using your product or service to feel?

4. How does your product or service stand out from the competition?

Once you've answered questions like these, you can...

2. Start with three words.

What three words do you want to reflect the personality of your brand? Three is the number commonly used by organizations to define this voice. Choosing more will just duplicate what you already have or water down your core characteristics.

Here are some examples of words to describe brand voice:

• Enthusiastic

• Confident

• Helpful

• Innovative

• Inspiring

• Fun

• Authoritative

Next, choose limitations for each word. For example, confident but not cocky. Funny but not silly. This will help you further define your brand identity and write targeted brand copy (or give your writers a guide when they're writing your copy).

3. Implement your brand voice everywhere.

If you're going to keep your brand consistent, you need to ensure every piece of writing reflects your brand's personality.

This means looking at your website, emails, social media accounts, and print materials such as business cards. You may have to rewrite older copy to reflect your voice or create totally new content, but don't skip this important detail.

Imagine getting an email with no defined plan or a totally different brand voice than the one you get on a company's website - it's jarring, confusing and doesn't evoke a feeling of trust.

These three steps will help you define your business as part of your bigger brand identity. Once you've defined your brand's identity, you can start speaking to your customers in an authentic and compelling way.

Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

If you are new to Social Media and online marketing or find it overwhelming and confusing, my monthly group coaching program, AMPLIFY! Business Academy http://amplifybusinessacademy.com/ is a perfect way for you to incrementally learn the best strategies and tactics to help you grow your business online.

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How to Make Money Streaming - 6 Ways to Monetize Your Video

How to make money streaming - 6 ways to go live and get paid

In this article, we are going to see how you can make money by video streaming or in other words monetize your live video stream.

1. Run ads

Running ads is one sure method of monetizing your live video stream. There are two types of video ads - In-Stream (Linear video ads) and In-Display (non-linear video ads). The ads that are displayed before the video are called linear video ads while the non-linear ads are the ones that the viewers see concurrently while watching the video.

Ads are a great way to monetize your video content, but it's tricky. You need to play the ad, get the viewer to click on it, and at the same time ensure that the viewer doesn't get bored and leave your live stream. Plus, major platforms like Facebook and YouTube have different regulations for video streaming and running ads.

When to run the ads - the best time would be when the creator or the person doing the live streaming wants to take a break. Time the ad correctly - don't leave the viewer hanging in the middle of a sentence!

When you're running a live stream on YouTube, you can play the ad at any point of time in your live video. However, do try to keep your audience informed that a break would be coming up.

On Facebook, not every video streamer will have the option of taking a break. If your Facebook page displaying the live stream has more than 50,000 followers and more than 300 concurrent viewers in the last live video, you can take a break after 4 minutes.

If you want to maximize the earnings from your live video stream, you need to build traffic to your website or your Facebook page. When you have higher number of visitors, the number of concurrent viewers increase, so the chances of ads converting are higher, which translates to increased revenue.

2. Subscriptions/Pay per view

The other way to make money from your videos is to get your audience to subscribe or pay for your video. You could release a teaser, giving the audience a taste of what is to come. If the viewers want to watch more, they need to subscribe to your page or pay for the video. Streaming platforms such as Vimeo Live and IBM Cloud have in-built subscription features.

3. Donations and Crowdfunding

A recent study by Deloitte Global found that "Donations are also an emerging element of the business model for other live-streaming platforms, including platforms used for streaming video game play." Many live streams are asking their fans for donations and in return giving them virtual gifts.

Crowdfunding is another method to monetize your video stream. Indiegogo, Kickstarter and Patreon are a few of the popular crowd-funding platforms. You need to create an account on these platforms, build your project, specify your goals, and then promote your project on other platforms, so people visit your project page and contribute to it.

4. Affiliates

Setting up an affiliate program is a sure way of monetizing your video stream. It could however take time to establish and give you the returns you expect. The best part is that once you have set it up, you can passively earn money as your video gets more popular.

You need to first link up with affiliate platforms like Amazon and Flipkart. You can create videos about products sold on the platforms. If you have a video stream that focusses on technology, then you can choose such products. For example, a mobile phone - you can create a video about the features of the mobile phone, trouble shooting tips, best ways to customize the cell phone, and lot's more. At the end of the video, direct the viewer to go to the product page on the affiliate platform. Every time a viewer clicks on your video and goes to the affiliate site, you earn a commission.

5. Sponsorships

If your live stream channel is popular, then you can confidently approach the larger players in the market for deals and sponsorships. Brands don't come forward to sponsor your video stream, you need to take the first step and approach the right people. However, when you're doing that make sure you stay within your niche. The theme of your video should be in accord with the brand that is sponsoring you.

6. Sell your products

Live videos are a great opportunity for subconscious selling. For ages, marketers have been using this technique to sell products and services to their audience. However, you should remember that subconscious selling only happens when you have already built the trust in your viewers. Market research shows that a person is more likely to buy a product when someone in his/her social group has already purchased it. That's why influencers play a huge role in promotions. However, you don't have to directly sell your product when you're streaming the live video. Use the product and then casually talk about its features and where one can buy it and then go back to your video's main theme. This could subconsciously encourage viewers to check out the product and buy it.

Live video streaming gives you plenty of scope to explore your passion, share your views with your fans, and still get to earn money. To make the maximum earnings from your live video streams, you can use a mix of the above 6 ways. Competition on the internet is very high, so you need to continually work to keep your fans' attentions so that they keep coming back to you. To keep your fans interested, your video content needs to be interesting, useful, and clear. Create great videos and build a loyal fan following - you can surely see returns on your investment.

Article Source: http://EzineArticles.com/expert/Hemalatha_Gangadharan/905950
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How To Start Affiliate Marketing With Amazon And ClickBank

Affiliate marketing is a great way to start an online business for very minimal investment. It's ideal for those who don't want to create products and for those who don't have much start up money for their online business.

You can promote a substantial variety of products and services with the affiliate marketing business model. Your job is to promote products created by other companies. When somebody buys from you, the product owner will pay you a commission.

Two of the most popular places to find products to sell as an affiliate marketer are Amazon and ClickBank.

How To Start Affiliate Marketing With Amazon

Amazon is the world's largest retailer, selling both physical and digital products. Their primary marketing method is affiliate marketing. In other words, they get other people, called Amazon Affiliates, to sell their products and services for them.

It's free to become an Amazon affiliate, and you can sell anything on the Amazon website. You start off with a 4% commission rate, which gets more substantial when you sell more products.

4 Stars And Up

As you probably know, Amazon sells a wide range of products. So how do you choose what to sell as an affiliate? As an Amazon affiliate, you can use their search feature to surf the products that you want to promote. Choose your niche, for example, 'dog training'.

Type that search term into the Amazon search engine. On the left-hand side of your search click on the '4 stars & up' filter. Amazon's top rating system score is 5. If a product receives a score of 4 or higher, you can be sure that the customers who purchased those products and left those reviews are very happy. These are the types of products you want to be promoting.

How To Start Affiliate Marketing With ClickBank

ClickBank is a well-known online marketplace where the vast majority of its products are digital information products. As soon as the customer buys a digital product, they can immediately download it to their computer.

ClickBank is free to join and is a widely known, highly regarded company in the online business world. Its online marketplace contains many thousands of affiliate products to promote so you're sure to always find offers that will appeal to your audience. You can earn commissions of 25%, 50% and even 75%.

Gravity Scoring

ClickBank products have what's known as a gravity scoring. This shows the popularity of the product. A gravity rating for the product that you want to promote should be at least 10 or more. If it's more than 100, it means that there are a lot of other affiliates selling the same product.

When you have identified the product that you want to promote, ClickBank will give you a unique URL called a'hoplink'. This is the link that you want your prospects to click and how sales are tracked to you.


Companies are happy to pay commissions to people just like you, in return for selling their products and services. You have the potential to make a great income when you choose the right niche, stay committed, and understand your audience. For a no-nonsense, kick-start guide to getting started, download my free checklist, Affiliate Marketing For Beginners at https://jonallo.com/affiliatechecklist

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Simple Ways to Build Your Email List

Building an email list is important for many reasons. One reason is that your marketing database tends to degrade over time, and the rate of degradation is 22.5%, according to experts. A person may change their email address once they get hired by another company. Some may opt out or stop using their AOL address. So, it's important that you keep building your email list. For this, you can use the tips given below.

Put together quality email content

If you don't want your subscribers to opt out, make sure you put together high quality newsletters. This will also encourage them to forward your emails to others.

Spur on your subscribers to share

If you include social media buttons in your emails in order to encourage your subscribers to share your content. This will help you get access to more people who may choose to sign up as well.

Hold a contest

You can also hold a contest on the internet, such as a free giveaway. This will encourage others to sign up with their email addresses.

Offer several types of email subscriptions

It's better to create different types of subscription types based on the segments of market you are targeting. Email recipients tend to click on customized emails. So, if you want to increase click through rate, we suggest that you have different subscription types.

Have an opt-in campaign

You can rejuvenate your email list by running an opt-in campaign. For instance, if you have an old list, you can create an interesting opt-in message for these subscribers. In this message, you should clearly state that you would remove the contacts who won't respond.

Adding links to the signatures of your employees

You may want to add a link to the signatures of your employees. It should take people to a home page so that they could sign up for a mailing list.

Put together a fresh lead generation offer

For instance, you can offer a free of charge whitepaper or eBook, thus requiring visitors to offer their email address if they want to download it.

Offer a free tool or resource

You can offer a free tool or resource provided the users choose to sign up on your site. This can be a marketing or keyword research tool for instance.

Promote your offers on social media

You can promote your lead generation offers on social media platforms, such as Twitter. All you need to do is run a Twitter campaign in order to promote your offer like an eBook or a tool. However, make sure you offer the tool only when the visitors sign up with their email address.

Make use of your Facebook page

You can also make use of your Facebook page for promoting an offer. You can do the promotion on your Timeline. On your landing pages, don't forget to place the social media buttons. This will make it easier for your visitors to share your content on social media websites.

Long story short, these are a few methods that you can use in order to build your email list.

Do you need an email verifier for email verification? If so, Never Bounce can be a great tool to verify email addresses for you so you can build a valid email list.

Article Source: http://EzineArticles.com/expert/Shalini_Madhav/2396631



Article Source: http://EzineArticles.com/9927862

Bad Email Marketing Practices to Avoid

Recently, Australian clothing brand YP Threads sent an email that seemed like they were blackmailing customers. In it, they "threatened" to expose incriminating photos of them to the public if they didn't buy from their brand. The email ended with the lines, "We know where you live. Time starts now."

The tactic proved to be a bad judgment call, ending with YP Threads apologizing for the email. Some may argue the strategy raised publicity for YP Threads. In the end, their approach still served as an example of bad marketing practices.

Coming up with an effective strategy can be difficult. Firms specializing in email marketing campaign services would gladly tell you. Marketers sometimes forget what might work isn't always what might be best. It's time to review which email practices you should avoid.

1. Having an extensive list with people who have never heard of your company

Nobody cares about how many people you have on your email list. The point is that you get your message across to the people whom you want to sell to. Having an email list longer than the Great Wall of China doesn't assure you email opens or conversions. It's all about reaching the people who are most likely to care about your business.

Think about it. How many times have you received an email from a company whose services you had no interest in? Maybe it was an email about car repairs, and you don't even have a car.

Trimming down your email list to a fewer number may make you think twice, but it actually guarantees better results. Try it.

2. Making it hard for subscribers to opt-out

They're called "opt out" for a reason. Give your subscribers the choice to refuse being sent future emails, and don't give them a hard time about it! Sometimes email marketers do it to retain subscribers, but that just means you're more likely to be identified as an annoying brand.

It's not personal-it's marketing. While there are people who don't want to hear from you, there are people who still do. Either way, respect people enough to give them the option to unsubscribe.

3. Incorporating spammy content in your emails

Emails that only contain words like "free" or "buy now" aren't exactly timeless. Sure, it works for your CTAs, but when people receive emails, they want to be engaged. Emails are an outlet for you to get creative with content to drive your customers' attention. Your customers are in the 21st century as you are and they're smart enough to get tired of the same word usage.

Give your users quality content. That way, they'll enjoy opening your emails and even look forward to receiving more. US-based makeup brand Glossier sends their customers updates, promos, and even random content that's aligned with their brand personality, such as wallpapers for customers and a photo of a baby goat smiling.

4. Writing misleading subject lines

You could get in trouble for your subject lines. Sometimes, marketers want a quick way to get customers to open their emails, and a way to do that is to engage them through the subject lines.

When marketers have a chance to do this, sometimes they cause panic for their customers. One furniture store emailed their customers a "receipt from the future" with the subject line "Thanks for your order!" as part of their April Fools ' Day campaign. Some of their customers ended up panicking over a false order before realizing it was a marketing ploy.

The last thing you want to do is strip off the trust your customers have with your brand. After all, gaining trust is more important than grabbing their attention. Find other creative ways to engage them with your email campaign.

Sometimes people get caught up in their marketing that they don't realize their methods carry consequences. So whether you're setting up your own strategies or hiring email marketing campaign services, take note of these practices and avoid them.

Article Source: http://EzineArticles.com/expert/Donald_Smithon/2139064
Article Source: http://EzineArticles.com/9930457

The Reason Why Email Marketing Is Still The Best

Digital marketing is great hype today. New methods and techniques to conduct the marketing are being devised every day. Amidst all this, it is easy to assume that email marketing is an obsolete process.

We may consider it as it is no longer being used or isn't fetching desirable results.

However, you couldn't be more wrong.

Email marketing is still widespread today. It is, in fact, becoming more successful with time. But what makes it such an appealing marketing technique, despite being so old?

Well, let's find out.

Here are the reasons why people are still in love with email marketing:

1. Low Cost

The biggest reasons why emailing continues to remain one of the favorites is the cost factor. It has a very low cost involved. All you require is an operational email ID, and you are ready to start working on the email marketing tactics.

Sometimes, people start buying bulk email addresses. However, it is quite rare. Mostly they send emails only to people who genuinely subscribe to the site themselves.

An emerging practice is to use software for automating the generation and sending of emails. However, this cost is often less compared to other modes of marketing.

There are neither any print charges involved, nor do you need to pay fees for the advertisements space like space on television and newspapers. Overall, email marketing remains one of the cheapest modes of marketing.

2. Only for the customers

Most marketing techniques involve users who may have never interacted with the brand. Some types of digital marketing tactics target users who have shown similar interests in their actions, as seen on Facebook and Google.

However, email marketing is the only marketing mode where the users themselves ask to be part of the company's subscribers.

Companies get email addresses of the users either when they subscribe to the newsletters or when they register to their website.

Taking advance approval from customers ensures that emailing effort is more visible and effective compared to other marketing methods.

3. Target your audience

One of the big merits of the email marketing is that it allows you to target a particular segment of your audience.

Since companies usually obtain email addresses by subscription or registration, they also capture their basic information about the customer like name, gender, age, location etc.

This information could be utilized in creating targeting emails.

For instance, if your company has a great offer for students, you can send emails to users who are less than 24 years of age. And, if your company is offering discounted prices on women apparels, then you may consider targeting females instead of men.

Users can also notice the pattern that they receive only those emails that are relevant to them. Thus, apart from saving a lot of resources, the company is also able to create a trust factor between the customer and the brand.

4. Ask them to make a move

One-way marketing despite having a broader reach suffers from a very critical drawback, i.e., lack of interaction. Even if you pitch the best of your marketing ideas, yet the user is free to ignore them.

In simpler words, you just cannot compel users to make an effort for paying heed to your offer. However, small efforts can definitely pay off.

Email marketing allows you to put in those efforts. By introducing a simple "call-to-action", you can ask the users to visit your website and see what you have to offer.

Having call-to-action also saves you from the trouble of giving too much information in the mail itself. Thus, in the email body, you can simply include the most-appealing content.

5. Saves you the effort

Apart from being cost-effective, it is one of the simplest marketing methods around. One does not require any high-end software, no huge team or a separate department.

All you need is the required hardware and a few professionals who know the job.

There is always a scope for better software and tools to be used in email marketing.

However, people mostly prefer the simple format, since it is majorly the content that decides the effectiveness of an email. The lack of complexity allows you to focus completely on creating an appealing email content.

6. See your score

A salient feature that makes the email marketing technique a desirable one is the metrics. Most traditional marketing methods have no or poor metrics, like radio, television, and newspapers.

However, in email marketing, despite being decades old, you can get all the measurements you need.

Also note, to identify the performance metrics, you would require appropriate email software.

A right software will tell you everything correctly, right from the number of emails that were actually opened to the ones that redirected the user to your website.

These results could give you insights into what is and isn't working for your campaign.

7. See instant results

One great benefits of using email marketing is that it allows you to perceive instant results. As soon as you send an email, the user would either receive it or be notified about it. Most people check their emails within 24 hours.

Thus, whether or not the user decides to take your offer, you get to see the real results the next day.

Most other marketing methods require some days or even weeks to bear results. But email marketing can get you the results before the date changes.

Some people argue that such hasty marketing is counterproductive, but that is utterly false.

8. No boundaries

Email marketing being a prominent part of the internet marketing, it does not have any boundaries set by geography.

While this is true for any digital marketing method, the email marketing is the true alternative to the traditional marketing methods like print and television.

The difference is you can target customers globally belonging to various countries, genders, age groups, professions etc.

The more range of customers you choose, the bigger will your potential customer base would be.

Conclusion

Email marketing, despite the negative stereotype, is both alive and productive even today. As discussed above, there are loads of speculations that make people fall in love with it.

Though there are other marketing methods may beat the email method in one or two ways, overall, it is still one of the most effective and accessible marketing methods across the globe.

Nisha Garg is an affiliate marketer cum blogger. She believes each day as a learning day and presently exploring facts about email marketing. To know more about her visit: http://nishagarg.com/

Article Source: http://EzineArticles.com/expert/Nisha_Garg/2398824
Article Source: http://EzineArticles.com/9841282

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6 Ways To Make Email Marketing More Effective

In this article, I'm going to share with you 6 ways to make email marketing more effective so that you can use it to increase your sales and at the same time increase your customer base.

B2B (business to business) and B2C (business to consumers) are way different writing styles when it comes to emails.

In this article, we will focus on B2C since that's what I do.

Here are 6 ways you need to consider focusing on if you want to create a more effective email marketing campaign.

1. You need to know what kind of a campaign you are going to be sending

This could be a promotion or it could be just a content series. Whatever you choose will depend on what you have going on in your business at the time.

Just remember a rule of thumb is to make sure you are not just sending out promotion after promotion day after day. Make sure you throw in some valuable content at least once or twice a week to break up the promotions and to provide value to your list.

2. Use curiosity subject lines

If you want to get more opens on your emails then you need to play it smart. Write subject lines that get attention and make them want to read more. If you tell them what the email is in the subject line do you think they will open it? Use just enough curiosity to make them take action to see what it's all about.

3. Be friendly to build relationships faster

Remember to write as if you are writing to a good friend, be friendly and casual. The friendlier you sound the faster you will build a relationship with your subscriber.

Tell them stories about what you are doing that day or something you might do later after you finish writing them the email. Give them valuable advice of something that happened to you that they can benefit from.

4. Leave a clear call to action

Believe it or not your subscribers want you to tell them what to do so don't beat around the bush. Say what you need to say and tell them what you want them to do such as:

Click here to do this, or Click here to watch this video.

Remember that they got on your list because they were interested in something that you are good at. And they are looking up to you for guidance and advice, so don't let them down.

5. Keep them engaged

When sending out your campaigns be sure to segment your list so that they get on the right list. This will help make better sales and get better conversion rates from your products.

If you are sending the right promotions to the right list of people you can see how your business will benefit.

To do this simply create a new list for each type of product you promote. Let's say for instance list building. When you send out your warming email series for your new list building product you want to have a list set up with an opt-in page (squeeze page) where you are giving something away about list building.

That way all the subs from your regular list will not be put on your "list building" list and when you're ready to sell that product you will have a hungry list of people ready to buy it. Make sense?

6. Track your results

A lot of email marketer that are just starting out make the big mistake of not tracking their open rates, click through rates, and they don't keep their list clean.

Most autoresponders these days have all the tracking you need, all you have to do is go in the "statistics" section and see how many opens you got and how many clicks.

I'm not going to tell you how to manage your list, but my rule of thumb is if no one opens any of my emails in 60 days, I delete them. Because chances are if they didn't click or open anything for that many days they never will.

Now you can also send out a win back campaign before you delete them just to see if they finally open something from you, but I'll leave that for another article.

If you would like more cool info on email marketing, here is 10 email marketing hacks I put together: http://ronnierokksmith.com/email-marketing-hacks-7-special/

Article Source: http://EzineArticles.com/expert/Ronnie_Rokk_Smith/2521981
Article Source: http://EzineArticles.com/9896401

Email Marketing is One of The Most Important Digital Marketing Techniques

Email marketing is becoming one of the best effective and affordable tools for online marketing.

As the Net has grown, e-mail marketing is becoming one of the best effective and affordable tools for online marketing. E-mail marketing significantly impacts businesses if they are B2B or B2C (business to business/business to consumer).

Marketing throughout e-mail raises your brand devotion and raises your customer service throughout the eyes of your buyers. When ever permission based e-mail marketing is carried out correct it can easily be even more good than any sort of other kind of web marketing technique. The point to bear in mind is that no one single element of website marketing may stand on its own.

For example, an e-mail newsletter must have a tremendous site to support it and also curiosity in your business to build your e-mail list in the first place. The quantity one activity on the web is e-mail. This is the reason e-mail can certainly be utilized as a superb internet marketing tool. Various Internet end users say that they would rather get marketing messages in their e-mail than be bothered by sales phone calls at home

Permission Based E-mail.

One essential key element to a powerful e-mail marketing technique is to just concentrate on permission based mail. This involves that consumers have to select to get mail from you. This is known as "opt in". You should certainly by no means rent or purchase an e-mail list since this is regarded as to be spam.

No matter what precisely the person of the e-mail list will tell you, the absolute majority of the addresses on the list did not opt in to get e-mail or to have their exclusive info sold to you. Once you send e-mail to customers who don't desire it you're sending spam. Spam will grant your company image a cheap appearance and eliminates virtually any trust that clients have in you.

You need prospects that are top quality and not amount and this results in building up your personal e-mail list. You'll discover that the final effects will be huge to you and your business.

Not really an add-on of support services.

E-mail marketing will need to be viewed as a complement of the customer service that you offer. You want to be capable to connect with your buyers at every single point in the sales procedure. The moment you provide your consumers what they request, with out mistreating any authorization, you set up the foundation for a bond that is founded on value and leads to long-term customer devotion.

Learn Internet Marketing and start making money right now! Take my Free Internet Marketing Email Mini Course. Also make sure you visit my Internet Marketing Blog [http://blog.onlinemarketingcore.com] to read more similar articles of this topic.

Article Source: http://EzineArticles.com/expert/Ramon_Tarruella/2067899
Article Source: http://EzineArticles.com/9899363

3 Simple and Effective Forex Strategies

Using simple but effective Forex strategies need not be difficult. There are three popular styles when it comes to actually trading currency. Ideally, you should try to apply aspects of each of these styles to maximize your success.

Here we will discuss them so that you can begin to implement in your Forex investment plan:

Technical Information Analysis

This is when you take advantage of all information available on the currency pair. This is especially useful because you can have constant updates and keep a very close eye on the best possible time to affect your buyout or trade.

This will allow you to leave trade options open until a currency or currency pair will achieve the price that you're looking for and keep a constant eye on happenings.

Sentiment Trades

This is a different aspect from technical trading because it involves market shifts that move based on feeling rather than specific fundamental facts. Market sentiment can often require you to react on a very visceral or gut driven basis and what you think the market will also react to.

It assumes that you have an understanding and intuitive feel for the market and currency trades based on prior experience. One huge advantage of this kind of trading is that it allows you to anticipate a market based on prior experience and outperform the herd consistently.

Specific Forex Strategies

There are literally dozens of books written on Forex trading strategies. Each specific strategy builds upon prior knowledge bases and allows you the opportunity to take advantage of proven methods when it comes to currency exchanges.

For example, the London Jammer trade takes example of specific volatility and indecision that has characterized many of the European markets. Tactics like this work best with certain kinds of reoccurring events happening in the market.

It becomes the responsibility of the trader to recognize events, trends and specific day trading sessions that will trigger the ability to choose the correct Forex strategy. When patterns are identified, you would then invoke the strategy that you would use to counter or take advantage of the events in the markets.

In the end, all investment strategies involve risk, sufficient information, a feel for the market and the ability to make decisions on the fly. Effective Forex strategies take advantage of all of these events and combine together for the right opportunity for you and your future investments.

If you want to be a successful Forex trader then discover how to use Forex by signing up for my "NO COST" Forex online training course, learn valuable Forex trading tips and get advice on how to be successful with easy to implement Forex trading tips go to: Answers About Forex and you will discover the secrets to being successful with Forex!

Article Source: http://EzineArticles.com/expert/Joel_Gray/137609
Article Source: http://EzineArticles.com/9964514

6 Tips For Bloggers To Leverage Digital Marketing

Digital Marketing is not a new concept now. Still, a lot of companies and experts lack the actual understanding of the subject. There are still many dark areas to explore for many. Actually, every blogger also needs it. So, here are my 6 tips for bloggers to leverage digital marketing. It is easy if you apply common sense and go for it with a proper strategy. In fact, it doesn't require you to pay to somebody else for it. If you just acquire some basic understanding, you can do it yourself. So, let us try to take a deep dive into the subject to understand it better. The Internet has been a revolution in everybody's life. In fact, technology gets a new meaning with it. Similarly, marketing has become easier and faster. Definitely, for businesses and entrepreneurs, it might become important to hire an agency or an expert.

The reason for that is businesses can't afford to lose their sales because of lack of their knowledge in the field. That is why they can even think of outsourcing their marketing to an agency. But bloggers can't do that. Contrarily, they also need to market their posts appropriately. So, here are a few tips for bloggers to leverage digital marketing.

#1. Manage Your Online Presence

Every blogger needs to know how your readers perceive your blog and posts. If you look at blogging arena, it is no less than an ocean. Every day new bloggers are born at an exponential rate. So, just imagine why someone would like to spend the time to read your 300/500/700/1500 words post. While your blog is obviously your home ground, but you also need to play on various social media platforms that are not basically your home ground. How do you make your presence on various social media platforms? What is the frequency? How do ensure every new post you write that is worth mentioning through various platforms reaches your followers well in time. Mind it that it is not only your followers that would get to know about your new post. There are people who keep a track on new posts on the basis of keywords or hashtags.

If you are a blogger do go through these tips for bloggers to leverage digital marketing. Understanding your niche is quite important. For instance, if you review products, do you post reviews on other review sites? Do you visit relevant forums and participate in topics of your interest? How is your post performing in Google Search? What more can you do to improve its rank?

#2. Your Time Is Your Marketing Budget

Now, since you are not spending money on outsourcing an expert, you have to invest something substantial at your end. That is your time. You need to spend the time to research well and understand well the crux of the matter. Otherwise, the benefit of these tips for bloggers to leverage digital marketing will not be that fruitful. At times, you might feel that you are in a tunnel with no end and light visible. But the situation will not remain same for long. You will become expert swimmer only if you practice on daily basis. Merely standing at the pool will not bring that expertise. Similarly, you need to have that urge to dive deeper to draw out more.

#3. Your Blog Post Sharing Is As Good As Your Marketing Campaign

When you share your new post on social media platforms does it fetch some interest? Do you get organic reshares, likes, and comments? If not, there is something wrong with your marketing strategy. Either your post is having juicy content or you have not been able to present it well on social media. Learn about the concept of relevant hashtags, keywords, and context to attract more people. Use some tools to find out which social media brings more traffic to your blog. What is the reason that another platform is not fetching that much response? Try to post in some engaging manner. It has to be a perfect mix of the right post with the right pitch.

#4. Gain Knowledge Of Marketing Trends

I covered it in the point above. I hope these tips for bloggers to leverage digital marketing will benefit you in some way.

#5. Test Your Posts

Keep an eye on your posts. Some posts will always do better than others. Definitely, there was something in those that could attract more visitors. Similarly, if comments are not something happening regularly on your posts, some posts attracting comments means there is a reason behind it. Try to analyze. Spend time on these posts to understand what was better that is lacking in other posts.

#6. Make Marketing Your Top Priority

Remember that your blog and posts are yours. If you are not convinced, you will never be able to convince anybody else. Spend time daily on this exercise. Take these tips for bloggers to leverage digital marketing as starting points. Once you are on the right track, you will find your own ways to excel further.

In the end, I would like to request something. When you find out some more ideas that work well for you, don't forget to come back and share them in the comment section so that others can get help and I will have some fresh tips for bloggers to leverage digital marketing. After all, it is all about your passion that needs some polishing so that others feel the glitter.

You can read this and various other posts on my blog http://pebbleinthestillwaters.com

Article Source: http://EzineArticles.com/expert/Jaideep_Khanduja/2534252
Article Source: http://EzineArticles.com/9960113

Top Digital Marketing Trends in 2019

We are almost on the corner of the year 2018. But, I am sure it's not late talking about next years' biggest digital marketing trends. Somewhere between a robust plan of action for Q1, 2019 and making digital marketing strategies, it's good to know about how the market will shape up in the year 2019.

Below are a few trends which will rule the digital marketing all over the globe.

Video Marketing

One of the most effective digital marketing techniques next year will be video marketing. According to a report, 80% of the online content will transform into a visual representation. It will give an overview of the product and services with a tint of entertainment and humor.

Since the adoption of smartphones and social media platforms video is preferred as one of the best ways of marketing a product. A short video not only communicate a message effectively, but it is also capable of giving your campaign an emotional environment.

AI - The Future of Machines

According to a report from Adobe, soon machines will be decisive enough to make strategic marketing decisions. Isn't it mesmerizing? Imagine all you have to do is to store all your data in a machine server and you will get suggestions for your marketing strategies. It's not over yet; these strategies will be in sync with your customer behavior patterns. AI will change the face of marketing immensely in the near future.

Automated Chatboxes

I am sure you must have encountered a chat box while surfing on the internet. Chat boxes are one of the most widely implemented applications of Artificial Intelligence. Not just they display results at a faster rate, also chat boxes are humorous and offer a personalized experience to the clients. Moreover, in a recent report from IBM, 85% of all the customer service interactions will be done by machines by the end of this year.

Voice Search

You must be hearing about Alexa and Google Home these days. If not, read about it. A research report says, 65% of smart speaker owners say that they don't want to go back to a life without a voice-controlled assistant. Smart speakers will change the ways of data surfing.

Have you tried searching content through voice commands? That's where digital marketing comes into play. All the SEO you do on your website must rely on voice commands as well.

The fall of the Kingdom- Internet vs. TV

In this millennial generation, where a person spends more time using a phone or surfing internet television is merely a device to connect gaming modules. According to study, people will spend approximately 2.5 hours online and 2.7 hours spending their time on tube. This leads to a change in advertising pattern transforming from television channels to internet sites.

Content - The Trustworthy Soldier

We read articles, blogs, newsletters, and what not, on a daily basis. But what if you don't find genuine content which you can trust? Content is not just about facts and figures, it must be easy, clean, and lean. In the year 2019, content will have the same importance which it had earlier. It makes a data set trustworthy and genuine though any media.

If you still seek any information regarding the same, connect to us and let our experts help you with some deep-dive insights on digital marketing trends in 2019.

The author of this article, Mr. Prashant Bhatia is associated with Praadis Consulting Inc., which deals in IT, ICT, Smart City Solutions, and Smart Learning Services for a long time. Praadis Consulting Inc. is dedicated to deliver tangible value for data-intensive business processes that help enterprises across the globe deal with their business challenges.

Article Source: http://EzineArticles.com/expert/Prashant_Bhatia/2582918
Article Source: http://EzineArticles.com/10020512

What Is Thin Content As Per Google and Why It Is Not Good for SEO?

"Content is the king" in SEO has always been emphasized ever since the technique has come into being and practice. Considering the same, it is easy to conclude that it is a far-fetched idea to conceive to gain better rankings of your business if you do not or cannot write quality, comprehensible and original content based on the keyword(s) that is/are relevant to your website. In this article, we are going to discuss why the need for a quality, original and relevant content is a must to drive a growing mass of target visitors/audience to your website and ensure improved visibility with a better sales lead. Also, the discussion will revolve around the formidable consequences of using thin or low-quality content with respect to SEO and what you can do about it.

What is Thin Content?

So without beating about the bush, let us focus on what thin content exactly is. Thin content fundamentally is, low-quality or substandard content that is not helpful to users anyway. Google has sorted out a few exclusive web pages such as doorway pages, substandard affiliate pages, or standard pages that feature too little or no content, which are thin content pages according to this search engine. However, the caveat to bear in mind importantly and additionally is that efforts should not be made to create a mass of similar content: plagiarized pages or pages with duplicate content are also the cardinal part of thin content pages as well. Furthermore, Google does not give any significance to pages stuffed with keywords either. After all, this directs to the fact that the search engine has become smarter over time and is able to distinguish between high-quality and low-quality content, specifically since the release of Google Panda.

What Google Gives Preference to?

Google has the policy to provide its users with the most favorable and finest results that fit the search criteria of the user. So if you have a business and wish to fly it higher, you have to bring around Google that you give an answer to the question of the target users. Your visions for a website will maybe never turn into a reality if you are reluctant to write enormously on the theme you want it to rank for. Thin content is not the thing for Google when it comes to ensuring the most fruitful results. So the maximum focus should be on creating engaging, quality and informative copy, to make Google as well as your target users happy to their heart's content.

How to get the best results in Google's SERPs?

It is highly recommended to create comprehensible and elegant copy about the keywords that you guess would be instrumental in giving a rank to your website in Google. If you are interested in profiling your favorite hobby on your weblog, this is not a hassle for you. Right? If you profile something you have a penchant for and possess copious knowledge about it, then it is very simple for you to convince Google that your pages feature the expert answer they are searching for!

The author of this article is Prashant Bhatia who has been associated with Praadis Consulting Inc., which deals in IT, ICT, Smart City Solutions Smart Learning Services etc. for a long time. Praadis Consulting Inc. has been dedicated to delivering tangible value for data-intensive business processes that help enterprises all over the world deal with their business challenges.

Article Source: http://EzineArticles.com/expert/Prashant_Bhatia/2582918
Article Source: http://EzineArticles.com/10012373

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Tips to Attracting Visitors and Increasing Website Traffic

There are numerous ways to increase your website traffic and attract new visitors to your website. It is important that you understand that this is not an overnight success story and will require you spend numerous hours of work and dedication to push your business forward and reach that first page of search results in order to achieve the goal you are looking to achieve.

So where do you start? The first place to start is to carry out a speed test of your website. The speed of your site and the time it takes pages to load is essential to ensure your potential clients have the best user experience and also to help you improve your ranking. Many people don't realise how much search engine optimization has changed over the years and the speed in which your site pages take to pen play an important role in your SEO success.

The top SEO companies will also tell you never ignore pay per click (PPC) advertising. You may think its a money making racket and why should you pay for advertising when you can go onto social media and type your status and share with clients for free. PPC advertising is an affordable marketing method for online, you only pay when a client clicks on the link provided to find out more, this means that they are real customers wanting to find out more so that they can buy or order your services.

Ensure any SEO carried out by top SEO companies on your behalf only offer white hat and ethical search engine optimization techniques. You want to be seen in a positive light and therefore you can't afford negativity. They should use techniques which are above board and effective to push you forward and help you achieve your goals.

Links have become one of the best ways to attract visitors to your website and any of the top SEO companies will agree. It is essential that you only take advantage of manual link building services and never automatic links. While automatic links appear the easiest solution, they can result in you being penalised by the top search engines. Rather ensure the top SEO company you choose to employ does all the link biding themselves in house to achieve the best end result.

Everyone these days has a social media account. Social media has become the most visited sites on the internet from Facebook to Twitter and LinkedIn to Instagram, Pinterest and so many more. You have thousands of potential clients just visiting these social media sites daily which is why its essential that all companies embrace this and open an account with each site, to ensure that they reach their entire audience in the long run.

"Content is king," a phrase used by all in the SEO industry. You want to always ensure that all the content that you publish online is of the finest quality. It should be relevant to your industry, it should be written to the highest of quality providing interesting and valuable information that potential clients want to know about and that will make them want to know more about your company. This should be whether they re visiting your website, reading your blog or reading an article you published online.

Finally, you can consider email marketing to ensure your company name is seen and remembered in a positive light. Email marketing can ensure that clients are aware of your website and have the address on hand to visit as and when they want to.

Indazo is a leading internet marketing services provider based in India. This well-established company has built up a solid reputation on a global scale for their high levels of service and proven results. The company focuses on helping their customers drive more traffic to their website with a host of top quality services their customers can rely on and trust. The company offers everything form pay per click advertising to professional SEO services and web development to internet branding and so much more. Indazo has an experienced team of professionals who focus on helping their customers achieve their on line goals, offering years of knowledge and experience combined with proven results that are white hat and ethical. To find out more, visit http://www.indazo.com.

Article Source: http://EzineArticles.com/expert/Anoop_K_Krishnan/1444776
Article Source: http://EzineArticles.com/9881662

[Training] How To Make $1000 A Week Online..

For most people trying to make money online, $1000 a week usually ends up being the first goal.

And why not?

A $1000/week income is definitely enough to make a difference in most people’s lives.

And thanks to the digital world, it’s more possible than ever to get there!

It may take some time to reach that level, depending on how efficiently you work at it.

See, it’s not about how many hours you put into your business, it’s about what you do with those hours. Work smarter, not harder, that’s the key. 

Here are three proven ways that you can get to that $1000 per week mark…

Affiliate Marketing

Instead of selling your own products, you can promote others’ products. Just be sure to “sell what sells”.

Pick products in “evergreen” niches. Those are niches that never go out of season or out of style.

Once you’ve decided on a niche, find its best-selling products on Clickbank and/or JVZoo.

Now, you’re basically going to want to promote those best-selling products via articles, Youtube videos and blog posts.

Your goal is to get as many clicks to your offers as possible. The more clicks you get, the more conversions you will get over time. Your goal is to get more efficient and more sophisticated in getting clicks as you go.

Email marketing

It’s still one of the best ways to make money online. You just have to do it right!

These days, it’s better to sync your email marketing efforts with social media and quality content.

Keep in mind that most consumers now read their emails on their smartphones or tablets. So be sure that your emails are cleanly readable on mobile devices!

Be prepared for the harsh realities about email marketing. Unsubscribe rates tend to be high, even if you’re providing quality content.

But if your unsubscribe rates are over 25% however, you’re probably doing something wrong.

Focus on providing value and quality content first, and making sales SECOND.

That should help keep click/open rates up, and unsubscribe rates down.

Content marketing

Good content brings quality leads, which then become sales. Creating good content, however, is a challenge. Not everyone is a natural-born writer or video producer.

Nonetheless, it’s important to produce quality content, especially in competitive niches.

If you can’t do it on your own, outsource as much as your budget will allow. It will only make you more money down the road.

If blogging or guest-posting, keep in mind that Google ranks content based on quality as well as backlinks. Focus on both elements when posting content to build authority, credibility, and trust.

Remember, it’s all about getting views. From there, you’ll get clicks to your offers or lead forms, where you can sell products or services to clients.

If you run a blog, you can also utilize advertising platforms such as Google Adsense to increase earnings. Always a good idea to build multiple revenue streams with your content.

Consider this: To earn over $1000 a week, you need to get your daily earnings over $142. On an 8-hour workday, 5 days a week, that’s about $25 per hour.

Reach that hourly rate, and boom - you’re earning $1000 a week. It’s all about setting goals, then meeting them!

Want to earn $50,000 or more in your first year? This resource is for you!

Hope you enjoyed this, now get to work! :)