If you've been following our blog lately, you'll notice that we've been talking a lot about social media and the need for a strategy. Yes, most definitely social media is also about sharing the content of others, and spontaneous posting, but an overall social media marketing strategy is essential.
One of the core concepts in any strategy is planning - and in this case, we're talking about planning your content, so you're never struggling to find a topic to write about, but you're also thinking through what makes sense for you.
Here are our top 10 tips for creating a content calendar for social media:
1.Start with a way to get organized, I personally like Excel for this. If you have a team and are collaborating on the content calendar, you may want to use Google sheets, so you can all see it in real time. You'll want 12 columns for the months, and then you can use the rows for the weeks of the month.
2.The easiest tip is to look at statutory holidays, and time themed blog posts. We strongly recommend that for holidays that are commemorative in nature, that your blog be a resource for giving back, for example prior to Thanksgiving you may want to post resources to give to those who are less fortunate, or volunteer opportunities.
3.Now its time to do a little research - what industry events are coming up that are relevant to your market. These could be conferences that you may or may not be attending, or big releases you are aware of. Mark these down on your calendar - ESPECIALLY if you're going to be there.
4.Schedule a blog before the conference talking about why its relevant, perhaps comparing it to years previous. If you're there, blog the week you're there about it, and of course schedule a wrap up blog to comment about what a success it was!
5.Do the same thing for any thought leaders in your industry - do they have events coming up (in-person or virtual). Dedicate a week to promote them!
For both 2 and 3 above, reach out to the organizers of the event and see when registration opens, ask them if they have content that you can share.
6.And while you're at it, offer them a guest blog spot!
7.Look at your own calendar, do you have a launch this year? You'll want to schedule blogs before your launch, during and after. Remember, you'll also want to blog about your planning, do a slow release (teasers) about the launch. This is your opportunity to build excitement!
8.Now look at your travel schedule - where are you going to be (personally or professionally). Blog about what you're going to be up to. Your followers may reach out when they know you'll be in the area to meet up in person.
9.Plan a regular feature, for example if you're a nutrition coach, start the month with a blog about meal planning for the month, and then for the last week of the month do a check in.
10.For each of the ideas noted above, you'll now want to build out how the message will be delivered across your different digital marketing platforms (LinkedIn, blog, Facebook, Instagram, etc.). How should your message differ depending on the medium its being posted to? How do they all connect back to a lead magnet to collect contact information?
With just these 10 tips, you should find your calendar filling up nicely! You can use current events or a literature review relevant to your industry to fill in the gaps.
You're done!
We'd love to see what you've come up with! Feel like sharing? Send it along, we'd be happy to offer a few more suggestions to fill in any gaps or answer any questions you may have.
Happy planning!
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If you want to make money from home pay close attention. In this article I'm going to give you 5 ways you could be getting paid on the internet in 2018.
Have you noticed that in 2017 the term "side hustle" became very popular?
I recently read an article that said over 50% of the workforce in the United States has some sort of "side hustle" that they use to supplement their income.
With that many people looking to do something on the side, you have to admit that the cost of living is growing faster than the minimum wage.
So let's go over a few of the ways that you could be earning money from home in 2018.
#1: Become a Social Media Manager
Social Media Managers have become really popular since the explosion of social media over the last decade.
A social media manager is exactly that; a manager.
So if you were to become a social media manager your job would entail sending/receiving friend requests, posting multiple times per day, engaging and reading incoming comments, etc.
You'd think that this is something that anyone could do, but there are many successful entrepreneurs and business owners out there that are gladly willing to pay someone to handle these mundane tasks on their behalf.
If you think you are proficient on social media maybe this is just the side gig for you?
#2: Learn How to Trade Forex and Cryptocurrency
It amazes me how few people have even heard of Forex. Forex is an acronym for Foreign Exchange.
With Forex you are buying and selling currencies just like people buy and sell commodities like corn, coffee, and orange juice.
This is an invaluable skill to learn because when you have it, you can write your own paycheck. Just keep in mind that this is considered the same as gambling in the eyes of Uncle Sam, so you will have to pay some hefty capital gains taxes on anything that you pull in.
Cryptocurrencies like Bitcoin are not only something that you buy and hold. You can actually trade cryptocurrencies as well.
#3: Join a Network Marketing Company
Although network marketing companies tend to get a bad rap, most people are oblivious to the fact that network marketing is a 100+ billion dollar per year industry.
More money per year is generated from network marketing than from all of the professional sports in the United States each year, combined!
A network marketing company gives you the chance to become the CEO of your own organization from day number one.
In Corporate America you typically start off at the bottom of the ladder and are forced to work your way up. In Network Marketing, you start of at the top of your organization, but you're responsible for building and training a team of independent sales representatives who have common goals.
#4: Get Started With e-Commerce
You can also get involved with e-Commerce. You know, things like eBay, Amazon, and even Shopify.
This is where you have yourself a virtual business. You can sell virtually anything that you can muster up from your imagination.
Dropshipping is also a big part of successful e-Commerce selling. Otherwise you'll need your own products to sell and most people don't have that.
e-Commerce is a great way to make money working from home if you're not really a people person and you're not cut out for the sales life.
#5: Get Involved in Affiliate Marketing
Affiliate Marketing is all about selling other people's products/services.
Virtually every company known to man has an affiliate program of some sort these days. For example, if you refer someone to Time Warner, they will pay you.
By simply sharing products and services that you use every day you can earn a percentage each and every time someone makes a purchase from your individual affiliate link.
Which One Of These Methods Are Best?
While all of the above methods are great, there really isn't one that's "best" per se. However, if you plan on making money from home on your computer you're going to need to receive the proper training. Otherwise it could realistically take years for you to learn and become a master of online marketing.
How would you like to receive training from an 8 figure earner on all 5 of the strategies listed in this article? To learn more about how to make money from home in 2018 visit my blog and read my LifePreneur Review
There is a very common question that anyone who has a website or a blog has and this has to do with getting more leads and even traffic. There are many options that are being offered today to get rock solid traffic, and sometimes you can even make money while you are at it.
Creating more value for the prospective target
This is a great question that you should ask yourself. Value can be defined as a resource. This could be an article, a video or even a blog that is aimed at solving problems. The prospects are people who are more likely to work with the business and even sell the products as well. You need to make the offers more attractive to the prospective customers to encourage them to buy.
If you have some capital
If you can, you should invest in the business. You could hire a coach who has the kind of success that you may have always desired. This can have a great impact on your lifestyle and your life too.
You also need to learn more about the per click kind of advertising. You can use social media and use the available online courses that can help you apply this successfully to your blog or website.
You should also take time to invest in some long-term decisions. Take your time to strategize. It may not pick as quickly as you would like but the time taken to build your business will be very worthwhile in the end.
If you do not have any capital
You can try making money from the people that you want to emulate. You can achieve this through network marketing or use affiliate sales and programs. There are up lines that can offer some free coaching if you prove to be serious.
You need to create content every day. This should always be value driven by the target prospects. This will keep them interested and fully engaged at all times.
You also need to reach out to the market and to people in the social media platforms as well as on the offline meetings. If you are not conversant about prospecting, there are available resources that can prove helpful online. When you follow the plans well and diligently, you will be able to get waves of rock-solid traffic eventually. You will notice that your sales and leads will grow quite a lot as you follow the steps.
The best thing about using solid traffic is the fact that this is usually real people who are hyperactive responsive and they can show interest in hearing more about what you offer. When you have the best traffic source, you can access a large inventory that guarantees consistency and quality. With the best providers, you simply place the order and then let them take care of the conversions and the traffic. Optimization is very important in such a case. Having a great traffic source can work really well for you and your business.
Solo Ads have often been advertised as the best way to get leads and conversions to your site or blog. However, there is much more to learn about this. Best traffic source is backed by traffic and media buying experts, who have a lot of experience in the marketing industry. An igneous system allows them source traffic from different channels offering you great success.
Twitter rolled out a lead-generation advertising service in 2013. When they did, Internet marketers and brick-and-mortar businesses with a social media presence were ecstatic. They finally had a vehicle on the second-largest social network that gave them a wealth of information about Twitter users who responded to these lead-gen ads.
Then, in December of 2016, Twitter began phasing out the lead-generation ad format. The previous system allowed you to request people's names, email addresses and Twitter handles if your advertisement showed up in their news feeds. Twitter launched this type of transparent demographic advertising system as a way to compete with Facebook ads.
However, due to pressure from users about privacy concerns, Twitter did the right thing. They gave their constituents what they wanted, less access to sensitive information such as ZIP codes, country of residence, job title and phone numbers. Does this mean that using the current Twitter ad platform to generate leads is now a waste of time? Nothing could be further from the truth.
How to Use the New Twitter Ads to Generate Leads
With the new ad platform, you have 3 different types of ads you can use in one way or another to find new prospects.
Promoted tweets - You pay for your tweets to be displayed to people that are not already following you. Promoted accounts - Your account is promoted to targeted Twitter users. Promoted trends - You pay to promote a hashtag.
You can form a Twitter ad campaign that uses any, some, or all of the 3 ad types. The different types of campaigns are as follows.
Tweet engagements - your campaign focuses on building conversations and engagement about your business. Followers - If you want to build your list of followers, this is the campaign to use. Awareness - You pay for impressions here, rather than actions. Video views - This campaign is pretty self-explanatory. It works to improve the number of views your videos get. Website clicks or conversions - If you have a great landing page to build your email list or prospect pool, this is the campaign you want to focus on. This campaign type includes a Website Card, which lets viewers see a preview of your site inside your tweet, without having to leave Twitter. App installs or re-engagements - This gets people to download your application, and also reaches out to those who have already downloaded your app, but haven't used it in a while.
As you can see, the many aspects of the new Twitter ad system can be used a number of ways to generate leads. While the lead-generation ad campaign has been removed from Twitter, constructing a campaign focusing on website clicks or conversions can be used instead, to generate leads by sending Twitter users to your opt-in page.
If you focus on increasing the number of views a video gets, use that video to offer a free opt-in bribe or gift in exchange for joining your newsletter. An app install campaign can likewise build your prospect pool, as long as your app provides some value for the end user. Likewise, using a Twitter ad campaign to boost the number of followers you have expands your reach, and the more people you interact with, the more leads you can generate.
Author: Syed Mubashir
For more information like this, visit: http://www.c99.mn/
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If you tweet regularly, use image and videos often, and socialize more than you sell, you can generate a lot of leads on Twitter. You should also use plenty of keywords and hashtags you want to be found for in your Twitter bio. You need to generate an engaging cover photo that includes a call to action, and you should be tweeting, retweeting and interacting with your followers and prospects daily.
Those tried-and-true but simple tactics work well to build an email list or prospect pool. When you want to harness the full lead-capture ability of Twitter, you need to use some proven advanced tactics. The following Twitter lead-generation tips and strategies are the ones the pros use every day to maximize their efforts on the world's second-largest social media site.
1 - Approach Lead-Generation Tweets Differently
If you are just tweeting for engagement, you can create some catchy text, a hashtag or two, an image, and you are ready to go. When you attempt to use tweets to create leads, you have to take a little different approach if you want your efforts to succeed.
Lead-gen tweets deliver the best results when they are simple and straightforward. Make them as short as possible, and don't worry about using all your allotted characters. The attention span of web surfers is short and is getting shorter all the time. When your message is to the point, and you have a clear call to action (CTA), like a link to your email opt-in page, you will get better performance than a long update that is ambiguous and unclear.
Use the link-shortening website bit.ly to make your actionable link as short as possible. If your clickable link is awkward and ugly, this can actually lower your click through rate. Don't include multiple mentions or links. Just 1 CTA, clear direction about what to do, a catchy image and a short message combine to make a high-performance lead-gen tweet.
2 - Try Twitter Cards
Twitter has a feature that is custom-made for generating leads. Twitter Lead Generation Cards work so well because they allow you to add people to your email list or prospect pool without them having to leave Twitter. People on social media sites are there to hang out and socialize. They don't always like the idea of being removed from their favorite social media hangout.
Twitter Cards, among other excellent features, have the ability to generate leads without your prospects feeling as if they are being routed through some sales funnel. As Twitter states:
- "With Twitter Cards, you can attach rich photos, videos, and media experience to Tweets that drive traffic to your website. Simply add a few lines of HTML to your web page, and users who Tweet links to your content will have a 'Card' added to the Tweet that's visible to all their followers."
This means a Twitter user, whether they are a follower of yours or not, can join your email newsletter, buy a product or service, download an application or perform some other actions without moving off their Twitter feed. This makes them feel comfortable, not like they are being sold to or manipulated.
The fewer steps a prospect must take for you to get them to take the required action, the higher your odds of making the conversion you seek. There are 8 different Twitter Cards, and each of them offers different lead-gen properties. Buffer has created a Twitter Card primer to help get you started.
3 - Twitter's Search Box Can Be Used To Generate Content Ideas
Twitter moves a mile a minute, especially when you have a large group of followers. The average tweet stays on-screen approximately 30 seconds, and if your followers are active, it may not even last that long. This means it is crucial to link your tweets to topics and subjects that are driving engagement right now.
You can use Twitter's search feature to discover what topics are currently red-hot. Then you simply come up with a clever way to attach your call to action, tweet topic or lead-generating link to subjects that are getting a lot of action. Take the following steps to come up with fresh ideas about what to tweet about, while also using trending topics to improve your click through rate and lead-gen success.
Go to Twitter Search
Across the bottom of the way, you will see several hashtags, words, and phrases listed under a section titled "Trends for You."
These are the trending topics which are lighting up the Twitterverse. Find one that relates to your industry or niche, or one of the red-hot topics that you can somehow relate to your message.
You can also search for an industry keyword, hashtag or phrase you are trying to be found for, and see what people are saying about it right now. You need to heed a word of warning here. Blindly attaching your tweet to an irrelevant topic, even though it is popular right now, can do more than good.
4 - Use Twitter Advanced Search
You just learned an advanced tactic for using Twitter's basic search feature to generate leads. Now you are going to step up your game, using a veteran tactic that harnesses even more power from Twitter search.
This an excellent targeting feature which allows you to see anyone that is currently on Twitter who matches a set of selection data you enter. A London-based company could immediately target other Twitter users in London, and you can also look for people who made specific statements or asked particular questions.
Head over to https://goo.gl/rblFK.
Enter your search term. For example, you can look for people who have searched for "I need a London, SEO specialist." You can then add date ranges to keep your data relevant and updated, and filter according to specific Twitter accounts. You can also limit your results to negative or positive input, retweets, questions and other information. Use this feature to find any and every tweet mentioning your username or the username of industry leaders in your field.
5 - Schedule and Automate Your Tweets
As a business owner, you have a lot to do. If you are a one man or one woman operation, like so many Internet entrepreneurs and coffee-table business owners, you may find it harder than most to create the free time needed for your Twitter lead-gen tasks. Unlike some other social media networks, Twitter requires that you continually post content, if your marketing efforts are going to pay off. You will find that 5 to 10 tweets each day, spread out over an 8 to 12-hour time-frame, will provide the biggest bang for your lead-gen buck.
Beginners to Twitter often find this daunting.
One way to ensure you are regularly and consistently posting content is to do so on your smart phone. It only takes a few seconds to retweet the content of others, mention a particular user, or create and publish a brand-new tweet. However, even if you are pretty quick at tweeting and interacting with others on Twitter, your time investment can still add up.
That's why you should consider using the following Twitter automation tools to schedule your tweeting and lead-generation efforts for you. They allow you to schedule new updates and republish your most popular content for dates and times in the future. This means a once a week you could spend an hour or so creating and scheduling your Twitter content delivery, and then the following software suites and applications take care of the process for you on autopilot.
CoSchedule - This marketing calendar does more than just allow you to schedule your updates on Twitter and other social media sites. Their editorial calendar gives you the ability to plan your social updates for immediate delivery or schedule them for later. Also, you can publish at those times which have proven to provide maximum interaction, and you can upload large amounts of updates and previous tweets to be republished on a regular schedule.
Buffer - This is one of the most popular social media management applications. You can handle your Facebook, Google+, Instagram, Pinterest, LinkedIn and Twitter accounts from one dashboard. With this app, it is easy to plan the delivery of your updates for a later time, including videos and images.
Social Oomph - Put simply, this is an effective social media scheduling tool. It works with Twitter and other popular social media networks, allowing you to monitor and track mentions, retweets, keywords, hashtags and other data. It has a built-in linkshortener, so you have more room in your tweet for your message, rather than a link.
PostPlanner - You can tell from the name exactly what this application does. Instead of just planning and scheduling your content for you, which is evident from the name, you can additionally use this app to find out what keywords and hashtags are generating the most interest. One of many nice features is that PostPlanner knows the best time to post, and it will automatically share and retweet great content.
Author: Syed Mubashir For more information like this, visit: http://www.c99.mn/
Get all the latest and valuable information about web development, cyber security, internet marketing and much much more. Even the products themselves with rights you can enjoy.
