When it comes to marketing online for any business be it online or offline, the key is to drive as many eyes to your sites or in your stores doors as possible. You need to expose your business and build a brand for yourself that presents trust, great customer support and over delivers.
This is what makes social media so important now with new advancements on the internet social is all the rave. It's a great way to answer and address customers questions fast and to build a reliable and trust worth brand.
Word of mouth used to be the best way to make money with your business. Consider social media word of mouth on steroids. A simple like, comment or tweet could spark a huge flood of traffic your way. Below are a few key ideas to building your brand and spreading the word about what you have to offer quickly.
If your store has products which people can buy consider adding a few of your popular or really unique items to your Pinterest account and ask a few of your friends to repin it. It could take off and have people flooding your store and placing orders for this unique item.
It's important to keep in touch with your customers and some will leave comments on your fan page or just start tweeting. Be proactive and any time you see something come up where a customer might have an issue or maybe even give you praise be sure to get in contact with that person as soon as possible and help them out or thank you. A simple thank you can go a very long way.
One last method might be communication on your Facebook fan page. By interacting with customers with polls and other such tools you can gain a good amount of insight on what your customers are looking forward to and want. This is a great way to research and build your next products.
But overall you need to start somewhere with getting traffic and the best way to do that is via free website traffic sources. These types of traffic sources are the building blocks when you first get started and often times produce just as well or even better then paid traffic methods.
There are literally thousands of ways to get traffic to your sites below I will go over a few of the main ones that will get you results.
Consider swapping ads with other companies such as those that are not in direct competition with you. For example Amazon being promoted on UPS and UPS being promoted on amazon its a mutually beneficial trade in advertising as both companies support each others growth and do not take away from it.
Social media plays right into this as well as we disused above. Being proactive in it will yield you amazing results and cost you nothing but a few hours of your time or a few of an employees.
If your looking to learn how to build more traffic streams I created a free to download ebook at - Free website traffic ebook
Digital marketing is great hype today. New methods and techniques to conduct the marketing are being devised every day. Amidst all this, it is easy to assume that email marketing is an obsolete process.
We may consider it as it is no longer being used or isn't fetching desirable results.
However, you couldn't be more wrong.
Email marketing is still widespread today. It is, in fact, becoming more successful with time. But what makes it such an appealing marketing technique, despite being so old?
Well, let's find out.
Here are the reasons why people are still in love with email marketing:
1. Low Cost
The biggest reasons why emailing continues to remain one of the favorites is the cost factor. It has a very low cost involved. All you require is an operational email ID, and you are ready to start working on the email marketing tactics.
Sometimes, people start buying bulk email addresses. However, it is quite rare. Mostly they send emails only to people who genuinely subscribe to the site themselves.
An emerging practice is to use software for automating the generation and sending of emails. However, this cost is often less compared to other modes of marketing.
There are neither any print charges involved, nor do you need to pay fees for the advertisements space like space on television and newspapers. Overall, email marketing remains one of the cheapest modes of marketing.
2. Only for the customers
Most marketing techniques involve users who may have never interacted with the brand. Some types of digital marketing tactics target users who have shown similar interests in their actions, as seen on Facebook and Google.
However, email marketing is the only marketing mode where the users themselves ask to be part of the company's subscribers.
Companies get email addresses of the users either when they subscribe to the newsletters or when they register to their website.
Taking advance approval from customers ensures that emailing effort is more visible and effective compared to other marketing methods.
3. Target your audience
One of the big merits of the email marketing is that it allows you to target a particular segment of your audience.
Since companies usually obtain email addresses by subscription or registration, they also capture their basic information about the customer like name, gender, age, location etc.
This information could be utilized in creating targeting emails.
For instance, if your company has a great offer for students, you can send emails to users who are less than 24 years of age. And, if your company is offering discounted prices on women apparels, then you may consider targeting females instead of men.
Users can also notice the pattern that they receive only those emails that are relevant to them. Thus, apart from saving a lot of resources, the company is also able to create a trust factor between the customer and the brand. 4. Ask them to make a move
One-way marketing despite having a broader reach suffers from a very critical drawback, i.e., lack of interaction. Even if you pitch the best of your marketing ideas, yet the user is free to ignore them.
In simpler words, you just cannot compel users to make an effort for paying heed to your offer. However, small efforts can definitely pay off.
Email marketing allows you to put in those efforts. By introducing a simple "call-to-action", you can ask the users to visit your website and see what you have to offer.
Having call-to-action also saves you from the trouble of giving too much information in the mail itself. Thus, in the email body, you can simply include the most-appealing content. 5. Saves you the effort
Apart from being cost-effective, it is one of the simplest marketing methods around. One does not require any high-end software, no huge team or a separate department.
All you need is the required hardware and a few professionals who know the job.
There is always a scope for better software and tools to be used in email marketing.
However, people mostly prefer the simple format, since it is majorly the content that decides the effectiveness of an email. The lack of complexity allows you to focus completely on creating an appealing email content.
6. See your score
A salient feature that makes the email marketing technique a desirable one is the metrics. Most traditional marketing methods have no or poor metrics, like radio, television, and newspapers.
However, in email marketing, despite being decades old, you can get all the measurements you need.
Also note, to identify the performance metrics, you would require appropriate email software.
A right software will tell you everything correctly, right from the number of emails that were actually opened to the ones that redirected the user to your website.
These results could give you insights into what is and isn't working for your campaign.
7. See instant results
One great benefits of using email marketing is that it allows you to perceive instant results. As soon as you send an email, the user would either receive it or be notified about it. Most people check their emails within 24 hours.
Thus, whether or not the user decides to take your offer, you get to see the real results the next day.
Most other marketing methods require some days or even weeks to bear results. But email marketing can get you the results before the date changes.
Some people argue that such hasty marketing is counterproductive, but that is utterly false.
8. No boundaries
Email marketing being a prominent part of the internet marketing, it does not have any boundaries set by geography.
While this is true for any digital marketing method, the email marketing is the true alternative to the traditional marketing methods like print and television.
The difference is you can target customers globally belonging to various countries, genders, age groups, professions etc.
The more range of customers you choose, the bigger will your potential customer base would be.
Conclusion
Email marketing, despite the negative stereotype, is both alive and productive even today. As discussed above, there are loads of speculations that make people fall in love with it.
Though there are other marketing methods may beat the email method in one or two ways, overall, it is still one of the most effective and accessible marketing methods across the globe.
Nisha Garg is an affiliate marketer cum blogger. She believes each day as a learning day and presently exploring facts about email marketing. To know more about her visit: http://nishagarg.com/
In this article, I'm going to share with you 6 ways to make email marketing more effective so that you can use it to increase your sales and at the same time increase your customer base.
B2B (business to business) and B2C (business to consumers) are way different writing styles when it comes to emails.
In this article, we will focus on B2C since that's what I do.
Here are 6 ways you need to consider focusing on if you want to create a more effective email marketing campaign.
1. You need to know what kind of a campaign you are going to be sending
This could be a promotion or it could be just a content series. Whatever you choose will depend on what you have going on in your business at the time.
Just remember a rule of thumb is to make sure you are not just sending out promotion after promotion day after day. Make sure you throw in some valuable content at least once or twice a week to break up the promotions and to provide value to your list.
2. Use curiosity subject lines
If you want to get more opens on your emails then you need to play it smart. Write subject lines that get attention and make them want to read more. If you tell them what the email is in the subject line do you think they will open it? Use just enough curiosity to make them take action to see what it's all about.
3. Be friendly to build relationships faster
Remember to write as if you are writing to a good friend, be friendly and casual. The friendlier you sound the faster you will build a relationship with your subscriber.
Tell them stories about what you are doing that day or something you might do later after you finish writing them the email. Give them valuable advice of something that happened to you that they can benefit from.
4. Leave a clear call to action
Believe it or not your subscribers want you to tell them what to do so don't beat around the bush. Say what you need to say and tell them what you want them to do such as:
Click here to do this, or Click here to watch this video.
Remember that they got on your list because they were interested in something that you are good at. And they are looking up to you for guidance and advice, so don't let them down.
5. Keep them engaged
When sending out your campaigns be sure to segment your list so that they get on the right list. This will help make better sales and get better conversion rates from your products.
If you are sending the right promotions to the right list of people you can see how your business will benefit.
To do this simply create a new list for each type of product you promote. Let's say for instance list building. When you send out your warming email series for your new list building product you want to have a list set up with an opt-in page (squeeze page) where you are giving something away about list building.
That way all the subs from your regular list will not be put on your "list building" list and when you're ready to sell that product you will have a hungry list of people ready to buy it. Make sense?
6. Track your results
A lot of email marketer that are just starting out make the big mistake of not tracking their open rates, click through rates, and they don't keep their list clean.
Most autoresponders these days have all the tracking you need, all you have to do is go in the "statistics" section and see how many opens you got and how many clicks.
I'm not going to tell you how to manage your list, but my rule of thumb is if no one opens any of my emails in 60 days, I delete them. Because chances are if they didn't click or open anything for that many days they never will.
Now you can also send out a win back campaign before you delete them just to see if they finally open something from you, but I'll leave that for another article.
If you would like more cool info on email marketing, here is 10 email marketing hacks I put together: http://ronnierokksmith.com/email-marketing-hacks-7-special/
Email marketing is becoming one of the best effective and affordable tools for online marketing.
As the Net has grown, e-mail marketing is becoming one of the best effective and affordable tools for online marketing. E-mail marketing significantly impacts businesses if they are B2B or B2C (business to business/business to consumer).
Marketing throughout e-mail raises your brand devotion and raises your customer service throughout the eyes of your buyers. When ever permission based e-mail marketing is carried out correct it can easily be even more good than any sort of other kind of web marketing technique. The point to bear in mind is that no one single element of website marketing may stand on its own.
For example, an e-mail newsletter must have a tremendous site to support it and also curiosity in your business to build your e-mail list in the first place. The quantity one activity on the web is e-mail. This is the reason e-mail can certainly be utilized as a superb internet marketing tool. Various Internet end users say that they would rather get marketing messages in their e-mail than be bothered by sales phone calls at home Permission Based E-mail.
One essential key element to a powerful e-mail marketing technique is to just concentrate on permission based mail. This involves that consumers have to select to get mail from you. This is known as "opt in". You should certainly by no means rent or purchase an e-mail list since this is regarded as to be spam.
No matter what precisely the person of the e-mail list will tell you, the absolute majority of the addresses on the list did not opt in to get e-mail or to have their exclusive info sold to you. Once you send e-mail to customers who don't desire it you're sending spam. Spam will grant your company image a cheap appearance and eliminates virtually any trust that clients have in you.
You need prospects that are top quality and not amount and this results in building up your personal e-mail list. You'll discover that the final effects will be huge to you and your business.
Not really an add-on of support services.
E-mail marketing will need to be viewed as a complement of the customer service that you offer. You want to be capable to connect with your buyers at every single point in the sales procedure. The moment you provide your consumers what they request, with out mistreating any authorization, you set up the foundation for a bond that is founded on value and leads to long-term customer devotion.
Learn Internet Marketing and start making money right now! Take my Free Internet Marketing Email Mini Course. Also make sure you visit my Internet Marketing Blog [http://blog.onlinemarketingcore.com] to read more similar articles of this topic.
We are almost on the corner of the year 2018. But, I am sure it's not late talking about next years' biggest digital marketing trends. Somewhere between a robust plan of action for Q1, 2019 and making digital marketing strategies, it's good to know about how the market will shape up in the year 2019.
Below are a few trends which will rule the digital marketing all over the globe.
Video Marketing
One of the most effective digital marketing techniques next year will be video marketing. According to a report, 80% of the online content will transform into a visual representation. It will give an overview of the product and services with a tint of entertainment and humor.
Since the adoption of smartphones and social media platforms video is preferred as one of the best ways of marketing a product. A short video not only communicate a message effectively, but it is also capable of giving your campaign an emotional environment.
AI - The Future of Machines
According to a report from Adobe, soon machines will be decisive enough to make strategic marketing decisions. Isn't it mesmerizing? Imagine all you have to do is to store all your data in a machine server and you will get suggestions for your marketing strategies. It's not over yet; these strategies will be in sync with your customer behavior patterns. AI will change the face of marketing immensely in the near future.
Automated Chatboxes
I am sure you must have encountered a chat box while surfing on the internet. Chat boxes are one of the most widely implemented applications of Artificial Intelligence. Not just they display results at a faster rate, also chat boxes are humorous and offer a personalized experience to the clients. Moreover, in a recent report from IBM, 85% of all the customer service interactions will be done by machines by the end of this year.
Voice Search
You must be hearing about Alexa and Google Home these days. If not, read about it. A research report says, 65% of smart speaker owners say that they don't want to go back to a life without a voice-controlled assistant. Smart speakers will change the ways of data surfing.
Have you tried searching content through voice commands? That's where digital marketing comes into play. All the SEO you do on your website must rely on voice commands as well.
The fall of the Kingdom- Internet vs. TV
In this millennial generation, where a person spends more time using a phone or surfing internet television is merely a device to connect gaming modules. According to study, people will spend approximately 2.5 hours online and 2.7 hours spending their time on tube. This leads to a change in advertising pattern transforming from television channels to internet sites.
Content - The Trustworthy Soldier
We read articles, blogs, newsletters, and what not, on a daily basis. But what if you don't find genuine content which you can trust? Content is not just about facts and figures, it must be easy, clean, and lean. In the year 2019, content will have the same importance which it had earlier. It makes a data set trustworthy and genuine though any media.
If you still seek any information regarding the same, connect to us and let our experts help you with some deep-dive insights on digital marketing trends in 2019.
The author of this article, Mr. Prashant Bhatia is associated with Praadis Consulting Inc., which deals in IT, ICT, Smart City Solutions, and Smart Learning Services for a long time. Praadis Consulting Inc. is dedicated to deliver tangible value for data-intensive business processes that help enterprises across the globe deal with their business challenges.
Affiliate marketing is a type of performance-based marketing in which a business rewards its affiliates for each customer brought by the affiliate's own marketing efforts. It is not overly cost-intensive because affiliates do not need to acquire their own products. Some affiliatesmarketers opt to pursue cost intensive promotional campaigns to earn commissions, while others go through the organic route. Both strategies could be effective but for people starting out in this business, the organic route is the sustainable sensible option. This option involves the following five fundamental steps:
• Finding a gap in the market within a niche of interest
• Choosing a communication platform
• Creating valuable content
• Monetizing traffic
• Scaling up and sustaining your business
Finding A Gap In The Market Within A Niche Of Interest
There are two parts to this process. The first task is to find a gap in the marketplace that you want to fill. This is the research phase of the process and getting this right would set you on a solid ground. The second part of the process is finding this gap within a niche of interest to you.
The reason behind this is simple but very important. When you love what you do, it is no longer a chore. You will be required to create content around this subject for a long time, so it would be easier if you found the niche interesting. Choosing a niche requires a balancing act. While a niche of interest is key. Your chosen niche should be profitable. There are several ways to determine a profitable niche. You should explore the products and services within the niche and its content potential.
Choosing A Communication Platform
The second step is having a medium to communicate and share your insights with your audience. This would involve creating a website and creating content. Your website and publications would be your vehicle for communication. You do not need to be an internet whiz to create a website. All that is required is domain provider, web host and knowledge of WordPress. If you prefer building on the front end using drag and drop tools. You would find platforms such as Wix.com, Web.com or Weebly.com etc. very helpful. If you have the proper guidance, setting up a website or blog can be done quickly enabling you to create content over time. There are platforms out there where you could learn how to set up a website for free. Read on for my top recommendation. Creating Valuable Content
Content is king is a phrase to remember. To achieve success, you need traffic and that comes through creating valuable content. Delivering value to your target audience is very crucial to achieve success. Think about the gap you identified within the first step and how you are going to bridge it.
What is the solution to the problem? Are there several solutions available? What are the options? What information is required for your audience, to make an informed decision? If you offer value to your audience, they will stick around. There are several techniques and resources that will help you achieve traffic, but this will dissipate if your content is not considered to be valuable. There are several resources eg keyword tools such that will enable you to target specific keywords, although most will be paid resource. If you are just starting out, there are free platforms that you could leverage the same resources. Read on for my top recommendation.
Monetizing Traffic
Monetizing your traffic is what affiliate marketing is all about. You drive commissions through affiliate promotions and advertising. For instance, if you are recommending a product or service. Your audience will reward you for the value provided by following your recommendation. It is important to understand that your earnings grow as your following grows. Google AdSense is also a way to monetize your traffic. This is a program run by Google that allows publishers in the Google Network of content sites to serve automatic text, image, video, or interactive media advertisements, that are targeted to site content and audience.
Scaling Up and Sustaining Your Business
After establishing traffic and monetizing it. It is now time to scale up your operation. Naturally, If you took care of steps 3 and 4 correctly, you should be able to generate repeat business. Scaling up your operations sometimes requires doing things such as outsourcing or bringing in more resources. This would enable you to grow your business. To sustain your business when scaling up. You must ensure that those values that have brought you success in the first place are not compromised. If you maintain that and evolve correctly, you will be able to sustain and grow successfully. Scaling up your business with sustainability in mind ensures that you are on solid ground.
Conclusion
Mastering these fundamental costs effective steps would set you on the right path towards success within any online business. You will be able to grow your business organically and be sustainable in the long run. Mastering them requires proper guidance and training. To be a doctor you would have to attend medical school and to practice law, you would have to go to law school. It is not rocket science to figure out that the same applies to become successful online. Do your due diligence and choose a training resource platform to help guide your path.
Thank you for stopping by. If you ever need a hand or have any questions, feel free to contact me through my blog post
http://designwealthonline.com
I will be more than happy to help you out. I wish you all the best
You can make a fortune by affiliating with brands and business to build their brand awareness and patronage for pay of various magnitudes. Affiliate marketing usually entails signing up for an affiliate program, and then disseminating your special affiliate code in order to get people to act on the message contained in the affiliate code. And anytime a sale is generated from a visitor who visits the link contained in the code, you get a commission on the sale. There are a plethora of effective techniques for engaging affiliate marketing, ranging from running a website or blog to social media marketing. Another effective strategy for Affiliate marketing is liaising with other affiliate marketers to exchange ideas and to go into joint ventures with.
2. Google AdSense:
Google AdSense has been around for ages, and is still helping a lot of average folks to make insane amounts of money today. Nearly every ad you come across when browsing websites is effectuated by the auspices of Google AdSense. The program becomes even more lucrative for a site owner the higher the amount of traffic converging on the site where Google AdSense ads are displayed.
The hook here is that even though the program has the potential of generating thousands of dollars per month for a blog or website owner, you can sign up for and set up a Google AdSense account completely for free, and you can monetize your blog or website through the program without investing a red cent on anything, as long as you're able to channel a substantial amount of traffic to your site. Google generates a code for you to paste in your site with which Google monitors your site's matrices, including page views and number of visitors, with respect to the program.
3. Lead Sales:
By setting up a website, driving traffic to the site and collecting personal information of visitors which can be sold to lead buyers, you can generate a steady stream of income through the internet. You can collect such leads and then sell them to people or business who have something to offer the leads similar to the idea or product that got the leads to give out their personal information on your site. There are virtually a ton of businesses and services that can make use of leads generated with this strategy in various legitimate ways. You also get to set the amount you charge for every lead.
4. Forex Trading:
Forex trade is another highly lucrative online business. Although it is associated with a lot of risks, it can generate tremendous amounts of money for you once you're able to gain mastery over it.
One decisive factor in Forex trade is the trading tools. The good news is that it's not challenging to find the right tools and guides for Forex trade. Simply look for those with great reviews from people who've already used them. You can visit Forex trading forums to garner good suggestions concerning online tutorials that you can use to hone your analytical skills.
You also need to choose the right trading platform and tap into the potentials of that platform using the right host. You also need a VPS in order to cater to the high-speed requirements for Forex transactions.
5. Selling Books:
As the use of digital files and documents in the workplace and at homes continue to rise, there's a greater opening now to make money from publishing and selling books online. These days, you can create and publish a book from scratch to finish using free online resources. There's also the Kindle Direct Publishing program (KDP), run by Amazon, that allows you to self-publish your books on Amazon's Kindle platform. All you need is a strategy for coming up with great ideas for books in order to make the most of this free self-publishing scheme. There are also many websites like Create Space which allows you to bypass publishing houses to get printed copies of your eBook up the stands and bookshelves of on-ground bookshops.
6. Online consultations:
You can share your expert knowledge online for worthwhile compensations. You need not underestimate your potentials when it comes to offering your expert knowledge to people and businesses online. With the right tools and right guidance, you get yourself right up the alley of people and businesses looking to make consultations pertaining to your field.
You can start out by signing up for consultation sites such as Clarity.fm. Such sites allow you to set up appealing profiles which people soliciting for expert advice can easily turn to.
7. Podcasting:
An online podcast is another no-brainer avenue for generating a stable income stream online. Sponsors and advertisers looking for a well-run podcast will pay up handsome rewards to book for ad slots in the podcast. You simply need to find a profitable niche to run a podcast in, and then grow your audience base progressively, and then you'll find it easy to connect with sponsors in order to monetize your podcast. 8. Serving Up Expert Knowledge Through Subscription:
You may have come across wildly successful subscription box services like Birchbox, and may have had the impression that it's untenable for small businesses or an average Joe to run a successful subscription box service. However, there are a number of websites that have been created to actually make subscription box services more tenable and worthwhile for anyone looking to offer expert knowledge for pay. Sites like SubHub allow you to set up a worthwhile subscription service with monthly membership for just about any form of knowledge distribution ranging from academic courses to workout plans.
9. Remote ESL Tutorship:
There are uncounted numbers of people from various nationalities looking to learn English via the internet. You can earn a decent income teaching English to these people on a very flexible schedule, even if you don't have any form of certification for teaching English. You can sign up for sites like SayABC to set up a profile and schedule English lessons for decent pay. 10. Transcription Services:
The demand for online transcription services has been on the rise for years now. Today, there are ways of crowdsourcing sites that allow businesses to get transcription services from a pool of fast and efficient transcribers at alluring rates. Without any experience with transcription, you can sign up for these sites and get in line for transcription tasks that are worthwhile. And you stand a good chance of increasing your rates once you're able to gain a significant breadth of experience in transcribing.
Conclusion:
With persistence and due diligence, you can convert any of these money making schemes into source of tremendous income streams. You need to find what works best for you, and once you begin to gain a profitable momentum in the business, you can then venture to scale it and make it even more profitable.
Dr. Olusola Coker is a webmaster General, SEO Expert, Web Designer and Web Developer. He is the chairman of Leonard Babs and Co, an Hosting company with servers in USA. UK. Australia, Europe and Canada. His website is https://www.hostleonard.com
We all know how important it is to build an e-mail subscriber list as part of your online strategy, but
it can be difficult to get enough traffic to your squeeze page.
You can use a lot of different traffic generation methods in order to send traffic to your squeeze page and build your subscriber list including pay per click advertising, search engine optimization,
and article marketing.
There is one powerful method, however, that many marketers overlook, and that method is known as
ad swaps.
This concept is pretty simple because all you have to do is contact another marketer in your niche who also has an e-mail list and you agree to perform a simple swap so that both of you can receive additional subscribers.
You would send an e-mail to your list promoting the other marketer’s opt in list, and he or she would do the same for you.
This is generally a simple and effective way to add subscribers to your list, but you need to keep
some precautions in mind.
If at all possible, you should verify that the other marketer has the number of subscribers claimed.
Otherwise, you could be wasting your time even though no real damage will have been done.
For best results, you should contact marketers who have roughly the same number of subscribers as you do in order to make the whole process worthwhile for both of you.
If you have 500 subscribers, for example, and the other marketer has 1000 subscribers, you might still be able to work out an arrangement if you are willing to send two e-mails to your list in order to make up for the difference.
If you don't currently have any subscribers but still want to participate in the swaps, you need to build a list of at least a few hundred subscribers as quickly as possible in order to be taken seriously.
The fastest way to achieve this would be to use some paid advertising such as pay per click campaigns so you can begin participating in ad swaps as soon as possible.
Unless you are an incredibly well-connected Solopreneur who is making a killing and maybe even turning business away, social media will play a role in your branding and marketing strategies. Each platform has its cohort of devoted users and will be a good fit for some businesses, but maybe less so for others.
The platforms are free of charge, aside from the time it costs to keep your content up-to-date. No matter how responsive to social media marketing your venture is, time will not allow most Solopreneurs and business owners to maintain a presence on all platforms, unless social media management is outsourced. If the ROI positively impacts sales revenues, then the investment will be worthwhile. Let's take a look at Facebook, Instagram and LinkedIn. Facebook
The most popular social media platform has 2.19 billion users (Statista, 1Q 2018) around the world. There are somewhat more female users than male and the bulk of the age demographic is 18-44 years. Forbes Magazine data indicates that 47% of Americans report that Facebook is their primary influencer when it comes to making purchases.
Facebook often delivers excellent ROI for B2C enterprises (somewhat less for B2B). In-store events and promotions, speaking engagements, your workshops and other events can be announced to Facebook Friends. Content provided in text, photos, or video can be uploaded. You can create groups and build communities, or post a customer survey. Share behind-the-scenes information about your business and what it takes to do what you do and in the process, you'll engage customers, strengthen your brand and build relationships.
Does that sound like too much work and too much sharing? Then create a Fan Page and limit your presence to basic info and a good call to action. Be aware that your presentation of text, photos and other content should be relaxed and welcoming, to create a personal feel (but remember that business is the context).
Instagram
You'll find 1 billion users (Statista, June 2018) from around the world and 80% are outside of the U.S. 95 million posts are shared daily, with many accessed on a mobile device. Approximately 59% of U.S. users are 18-29 years. As of 1Q 2018, there are 300 million daily Instagram Stories users and 30% of users have purchased a product.
Visual storytelling, behind-the-scenes photo montages, social selling, brand awareness, engaging with customers and creating relationships are good uses of Instagram. If you are in public relations or special event/conference planning, then you will find worthwhile B2B use, otherwise it's B2C as far as I can tell.
Photo sharing, brief video trailers and concise text postings that include a hashtag # to better distribute your content are ideal content. Add a link to your profile bio. Decide if you want a public or members-only account. Links cannot be shared.
LinkedIn
Considered the gold standard B2B social media platform, LinkedIn has 500 million members globally (Statista, January 2018). Business ventures large and small, Solopreneurs, corporate and nonprofit leaders, physicians and dentists, any employee who harbors professional aspirations and most college students maintain a profile page. Recruiters use LinkedIn to identify potential candidates for job openings. LinkedIn ProFinder helps Solpreneurs find project work.
LinkedIn is an excellent platform on which to build a community of professional colleagues through your connections and share with them your professional story, successes, highlights and other updates that support your personal brand. My B2B blog posts to my LinkedIn page and my connections receive notice of its arrival. Your connections will also share their stories and there is great opportunity to be in touch and nurture relationships.
Professional portfolios, videos, white papers, newsletters, blogs, infographics, SlideShare presentations and podcasts can be featured on your profile page to add depth to your brand story. Links to articles or studies that might interest your connections can be posted. Recommendations and endorsements let others verify your professional bona fides and you can return the favor.
In the Groups section, you'll engage with colleagues within your industry, or with alumni of your school. Topics of interest are explored through posted questions and group members can respond and in the process get to know one another and possibly, forge relationships that lead to doing business.
Thanks for reading,
Kim
Kim L. Clark is an external strategy and marketing consultant who brings agile skills to the for-profit and not-for-profit organization leaders with whom she works. Ensure that your organization is positioned to achieve mission-critical goals when you contact Kim http://polishedprofessionalsboston.com.
Starting and maintaining a home business enterprise is a bold move. Home businesses can be immensely successful if you know how to maintain your businesses affairs in the right way. This article will cover some of the essentials you need to consider, to ensure the growth, success and profitability of your online business.
If you have a home based business, don't miss out on the home office tax credit. You can claim this space even if you don't devote an entire room to your business. If you have an area which is only or primarily used for business purposes, you can claim it based on square footage, and calculate the portion of your home that is taken up by your office space.
Once you've decided on a product to sell, do your homework and check out your competition. Look at their prices and study the quality of the goods that they are selling. Make sure not to price yourself out of the market, and figure out how to deliver the best value to your customers.
Set up a Post Office box for all your business mail. It's best to do this, rather than put your family at risk by using your physical address. This is especially important if you are doing most of your business online. Don't ever post your home address online, for any reason.
To reduce distractions keep your office off limits to children. Have set work hours that enable you to run your business and still have time for your family. Older children should understand not to disturb you while you are working. For your business to succeed your family needs to be supportive and respectful of your work schedule.
Take all of the home-business tax deductions that are legally allowed. For example, you can deduct the cost of a second telephone line or a mobile phone if you use it exclusively for your business, but be sure to keep sufficient records to prove your deductions. Taking all permissible write-offs helps you keep more of what you earn.
Although you may be used to working eight hours a day and then being off, you have to realize that in order for a home business to thrive more of a time commitment may be needed. Once everything is in place you will be able to relax a little.
Maintain a professional attitude as you begin your home based business. Keep your personal life and your professional life separate. Just because you are working from home, does not mean that you should engage in any family responsibilities during the time that you are supposed to be working. You will not be successful if you do not put the time into running your business efficiently.
Don't walk into a home business enterprise blind! There are many online discussion forums designed for small business owners to discuss the unique obstacles in this field. Look locally for other small business and home business organizations that meet in person. Either way you go, networking with other business owners gives you an excellent support system.
Having a business license for your home business often allows you to purchase things wholesale. This is excellent news for people who make their product, since you can search on product search engines for bulk orders of raw materials. This minimizes trips to the store, and frees up your wallet for other expenditures.
In the end, for most, having a online business allows for a level of control and creativity that the mainstream approach lacks. However, after reading this article, you may realize that you cannot necessarily go about maintaining a successful home business in the same way that you would maintain a traditional business. By utilizing these tips and advice, you will set your business up for a lucrative and stable future.
Kurt Tasche is an internet entrepreneur and home business professional who enjoys sharing his ideas through his Home Business Ideas and Opportunities blog. You can read and subscribe to his blog by going to www.kurttasche.ws
As it was formerly pointed out, if you are preparing on submitting videos to YouTube and sharing them with other web users, you are more likely to discover a bigger number of guidelines to follow. YouTube motivates you to utilise care when making your videos, as you never ever truly understand who will be seeing them. Not just do you have to stress about online predators seeing your YouTube videos, however you likewise have to fret about law enforcement doing the exact same thing.
In connection with your YouTube video material, you likewise require to make sure that your video material is in fact yours. In current times, there have actually been numerous circumstances where YouTube made it on the news for having a big number of copyright products on their site. You will desire to make sure that videos you publish online were really made by you.
If you are, you will require signing up for a complimentary YouTube subscription account. In a matter of minutes, you can be on your method to ranking or evaluating the YouTube videos you enjoy or even submitting your own videos!
In a matter of minutes, you can be on your method to ranking or evaluating the YouTube videos you enjoy or even publishing your own videos! YouTube is a lot of enjoyable, whether you are just interested in seeing videos or if you desire to publish your own, YouTube, like all other online sites, have a number of limitations and guidelines. Must you forget your YouTube login info; you must be able to follow YouTube's guidelines to obtain your YouTube indication in name, as well as your password.
Another guideline that lots of video watchers have to follow issues leaving remarks on YouTube video pages or getting involved in the YouTube online forums. In connection with your YouTube video material, you likewise require to make sure that your video material is really yours.
If you are just interested in enjoying YouTube videos, not always submitting your own, you will discover that there are fewer guidelines and constraints for you. Need to you forget your YouTube login info, you ought to be able to follow YouTube's guidelines to obtain your YouTube indication in name, as well as your password.
The above discussed guidelines are simply a few of the lots of that you might be anticipated to follow when utilising YouTube. If you sent a video that went versus YouTube's standards, your video might be gotten rid of.
Another guideline is that numerous YouTube video watchers have to follow issues leaving remarks on YouTube video pages or taking part in the YouTube online forums. Whenever you leave remarks for a YouTube video submitter, you are encouraged to utilize your finest judgment.
YouTube is a lot of enjoyable, whether you are just interested in seeing videos or if you desire to publish your own, YouTube, like all other online sites, have a number of limitations and guidelines. It is not just essential that you understand those guidelines, however that you follow them, as there are a variety of repercussions for not.
Simply a few of the guidelines imposed on YouTube are detailed listed below.
1. You should only have one email address linked with your account. 2. You should certainly not post duplicate content. 3. You should always make your videos applicable to its title & keywords. 4. You should not ever purchase views. 5. You should certainly not ever use software to add ratings, comments, or friends automatically. 6. You should not use irrelevant keywords 7. With YouTube's new insight feature, they are following the attention people are giving to each video. YouTube can understand this and then easily assume that your title is very relevant to the information on the video if people are watching your entire video.
8. The Google search ranking rules of providing good, decent and, accurate content that generate public attention are exactly the same rules that You Tube is using as well so bear that in mind when choosing the title.
So these are all some common stipulations you should keep in mind before publishing any video in YouTube.
All business goals are geared towards attracting the customers into their trade. That is probably the ultimate target of every entrepreneur. Business requires websites, the influx of visitors into one's site as gauged by Analytics demands unique strategies to boost site traffic. More website visitors mean more customers, more sales and therefore more revenue! Increase in traffic requires a more aggressive approach though your campaign should be more organic in nature.
Building your brand by coming out with a well-designed, efficiently developed, highly optimized website;
Second is to get social by engaging your customers through social media marketing which of course should be consistent. Daily postings are necessary of course but it should contain catchy and relevant insights while actively participating in the community;
Third is to include a blog in your business website where your team can publish high-quality, compelling and original topics. It is where you can speak your mind about significant topics related to the nature of your trade, a way to invite visitors who are in the same niche;
Fourth is to focus on your On-Page and Off-Page SEO by optimizing your business site and its content so it can easily crawl on Search Engines such as Google, Bing, Yahoo and the like;
Fifth and final is to ensure that your website is responsive and fast. This is precisely a must in the development of websites as most customers now use mobile devices to access the web.
Websites should be accessible and viewable in varied devices even on the smallest smartphones. Your webpage should load fast as well or you probably will push your prospective customer onto some other sites. That is why website developers should guarantee that your website is technically optimized and made highly responsive to load better and faster.This will definitely attract more customers as your website is found on the first page of a search engine results page (SERP).
Engaging your customers to explore on your webpages means entrusting the task only to the best website designers and developers.We cannot risk our resources on fly by night agencies which does not possess the expertise of the real developers who have spent years in the creation of e-commerce sites, blogs, travel sites and the like. Choosing the authorities in the field of web design and development entails checking on their credibility and reliability. Hence it is a must to seek for the assistance of premium web developers who will work hard for your business marketing but will offer only the most affordable business site because your resources are not finite so return of investment should be assured.
Increase in traffic requires a more aggressive approach. Every business campaign should be more organic in nature. We need to employ the assistance of premium web developers and genuine marketing specialists who will work hard for your business goals. They should offer only the most affordable business site because your resources are not finite so return of investment should be guaranteed for trade security.
An online business needs traffic to succeed, Traffic is the main bloodstream of an online business. If a website does not get a flow of traffic, it will surely fail to make any sales and the online business will fail. It is therefore, important to take some steps to drive sufficient traffic to online business website.
You can buy customized traffic to your website on any budget, this unique article suggests all the essential ways so that you can drive more effective and targeted traffic to your website.
1. Visitors want always fresh, unique and useful content on a website. Usually visitors visit a website for information and sometimes buy stuffs if they need it. You should have high quality and unique content on your website. When visitors find interesting and useful content on your website, they will surely spend more time on your website, bookmark your website and also buy from your products. Posting lots of valuable information on your website, you will be considered as an expert in your subject, and you will get easily customers on returns.
2. There is no alternative of search engine optimization. If you want to make your site visible in search engines so that, interested visitors may find your site on the top of search engine search results, find and utilize niche keywords and phrases and place on your titles and in the rest of the content on your website. Usually a visitor search with a keywords or a phases and your website will show up and will rank high when search engines find those keywords on your website, and this will drive more traffic to your website.
3. PPC (Pay per Click) advertising is an effective way to drive traffic to your website. If you have enough money to pay for the advertising, you may run an advert on Google AdWords or Yahoo Overture to drive keyword targeted traffic to your website.
4. If you are good on writing than write some useful articles on your subject and submit articles. Now a days, articles submission is a powerful tool for driving traffic to website or blog. Make sure to have a resources box or author's biography on your all articles and put your website's URL. If your articles are interesting and useful, people will read it and may want to visit your website, so write more reliable and valuable articles and submit articles on various articles submission directories and you will more drive to your website. I personally do not like article spinner. Try hard to write grammatical error free articles so that people get benefit from those articles.
5. Forums posting is a powerful tool for driving traffic to your website. Find appropriate forums on net and participate in targeted forums. The forums topics should match with the topics of your website. Do not write your website URL directly on the topics, you may ban from forums because of spam. Such as Warrior forums is very strict. Have your website link in your signature.
6. Today viral marketing is a wonderful and effective way to drive traffic to your website. You may write free e-books or short reports with a link to your website. Build a blog and have a link of your website on it.Put your website URL as signature on your business mail or free email accounts from G-mail or Yahoo. These techniques will surely drive more traffic to your website.
7. Make a nice video about your website or products and post it on YouTube, Dailymotion etc. Today many webmaster use video marketing to drive traffic to website. Post your website link on that video description, interested people who has viewed your video may become interested to visit your website. When I built my website on photography, I made a video and posted it on YouTube. I have got a good number of visitors from YouTube.
Finally, just do not read the 7 points above, utilize those techniques on your website. I hope you will get much traffic in the very short-time.
With millions of web sites on the internet (and every one of them competing for the almighty visitor), we are literally being pulled in 50 thousand different directions by web masters all wanting us to visit their web site with hopes that once there, we'll buy what ever it is they're selling.
But what happens when you receive all this traffic and no one buys? If only we knew what all those visitors really wanted. It seems to me that many of us webmasters and web business owners are at a loss as to understanding some of the finer details when it comes to marketing online. Before I go on, let me say this. We who do business on the internet are, in some ways, at a real advantage to those who are only focusing on the brick and mortar model.
You see, when someone leaves a retail outlet there's really no way of knowing what that potential customer really wanted, unless you ask them of course. But for us web business owners we can know. How? you ask, well, there's hidden secrets right under our noses and many of us don't even know it. I want to share a true story with you about a successful web site owner who knew enough to find these hidden secrets and turned his business into one of the most popular sites on the web.
About four years ago, Marc McDonald had a hobby where he ran an awards site. After a while he started listing everything by category. Shortly after that, he discovered that his freebie page was receiving more traffic than all his other pages put together. Now, what happened next, was a crucial point in Marc's progress and literally changed his life.
Realizing that his freebies page was the most popular to those visiting his site, he wisely changed his focus from an awards site to a freebie site. The results were astounding. Today Marc's web site receives over 1.5 million visitors a month and has a subscriber base of over 132,000 for his freebie newsletter. How many of us would like these kind of statistics to brag about. Marc has now quit his job and works full time on the web doing what he loves.
Did Marc just luck out ? NO, he discovered hidden secrets that are available to all of us. What were these secrets and where did he find them?, in his log files. That's right, hidden away in his log files were secrets that told him exactly what his visitors wanted. Sure, they were interested in sites that were worthy of an award, but they were more interested in all the freebies that the web offered.
Now this is just one example of how to use little known secrets to expand or perhaps even, change your focus to your online business. If you discover that you have pages on your site that get more traffic than others, why not give your visitors more of what they want. Expand on those pages, maybe even let people opt in to your list so they can be kept up to date with the most current changes or offerings. What pages on your site are the most popular? Hey, your visitors might be trying to tell you something.
This article presents 10 smartest and most effective strategies you can use to promote your blog and instantly attract visitors who are genuinely interested in your niche.
1. Stop Tweaking / Modifying Your Blog
Are you spending too much time tweaking your blog to give it the right feel? Let me tell you, the overall design does not matter to your audience as much as your content does. Instead of tweaking your blog every now and then, focus on creating content that is fresh, engaging and informative for your readers and make them come back for more. 2. Creating Pillar Content
Producing quality content is one of the biggest challenges for bloggers because creating high-quality content on a regular basis isn't easy. Good content makes a powerful impact on your audience, which is why it is important that you take the time to create the high-quality pillar content that can solidify your blog's reputation. Pillar content refers to a series of posts that represents your blog's best content. It includes all the great posts that you will refer new visitors to for their usefulness.
Great content serves as a go-to source for good and informative message for your audience within your particular industry. Pillar posts provide major support to your blog and are considered a very important component or staple of your blog. When you start promoting your blog, pillar content will serve as your bait to attract more traffic.
Once you have set up your blog, the very first strategy you should implement is to create relevant posts and populate your blog with some really new, yet interactive information. 3. Don't Focus On Monetizing Your Blog Too Much
Many new bloggers create blogs to earn money. Although there is no harm in earning money, putting too many banner ads on your blog can become too distracting for your audience. If there are too many, they can make your blog look really ugly and they can actually take your visitors away from your blog. Do you still think this could be a great way to promote your blog? I bet you don't. In fact, you should focus on building your email list and a targeted pixel list. Both of them will help you get what you're desperately looking for, more visitors and more money by re-targeting your visitors through paid ads. 4. Research Your Niche and Find Out Who and What Matters
A very important step you should take before starting your blog is to thoroughly research your niche. You should need to spend know all the ins and outs of your niche and know who matters, for instance, who are the influencers, big players and small players contributing to the niche in their own capacities. You should make a list of all the competing sites, channels, podcasts, influencers, communities and groups that are working within your particular niche. It's very easy with SE Ranking competitor research.
By doing so, you will have a major reference file of all your competitors within your niche. You will be able to see what they are doing and talking about and also all the items they are putting for sale and products that are popular among your audience. 5. Reach Out To Your Audience
Once you have your blog nicely set up and great content to pull your audience in, start promoting your blog. Take out the detailed list of all the influencers, big players and small players you're made prior to starting your blog. Keep a close eye on the small players, because you need them for blog promotion. You can start by offering them testimonials, case studies or even a blog post they would be interested in publishing. It is important for you to start a one-on-one relationship with the big and small players. By contribute on other people's' sites through commenting and sharing their work on your blog, they will start to recognize you and connect with you.
6. Become An Expert In Your Niche
Whether your niche is SEO, Digital Marketing, Content Marketing or any other, you should not only attain extensive knowledge about your niche but also present it in an interactive and engaging way through your blog. Your future audience is waiting to read content that addresses them and their needs. It is the power of your writing and expert analysis that will help you attract your audience.
7. Post Comments
Commenting on blog posts and participating in various forums and social groups is often seen as a way to get backlinks. But if it's done right, no such issue will arise. Always post comments on blog posts only when you have something meaningful and informative to add. Make sure to use your own name to do it, and not your brand. Participate in niche groups and influential communities on social media. Present yourself as an authority in your niche and genuinely help people. Don't just drop links.
8. Create An Interactive Conversation Flow And Acknowledge Your Readers
When creating content, make sure it is engaging enough to get the audience talking. Your posts should pose questions from your audience and encourage them to respond or share their own similar experiences. Your audience can talk to you via blog comments or email, make sure to acknowledge them and reply to them. This will encourage facilitate interaction. 9. Monetize Your Site
When it comes to earning money from your blog, take a proactive approach, because it can bring organic traffic. When you offer a product or service on your site you can attract your target audience. By creating a profit funnel, you cannot only generate more leads but also generate a lot of revenue in the next few months.
10. Use Paid or Sponsored Media
Utilizing paid or sponsored media is a viable option and an effective strategy for blog promotion. It includes blog promotion through Facebook ads, Google ads, promoted tweets, YouTube pre-roll ads, and much more. These social networks can bring an incredible amount of traffic, as well as, hundreds of leads to your site.
When you follow the strategies discussed above for promoting your site you will not only be able to boost traffic to your site but also generate revenue from it. Remember, promoting a site or blog is not a difficult task. It just takes a little time and understanding of what works. Implement one strategy at a time and see the difference.
Influence is subtle yet powerful and this quote by TemitOpe Ibrahim does make us understand the potential of it: "Influence is when you are not the one talking and yet your words fill the room; when you are absent and yet your presence is felt everywhere." Well, business does not work on strategies alone, in fact, business runs on the science of marketing and advertising too.
Today, the face of marketing has made the world more open to opportunities, however, the latest concept that business runs on is influencer marketing as the archaic methods of marketing are not delivering what they used to deliver earlier in terms of audience attraction and profit maximization. Also, we live in an era where people have more faith on self-help gurus, experts, and buyers who provide genuine feedback that is why people now value advice from third parties and influencers whether micro or macro depending on the dynamism of the business.
Various studies have shown that many business houses, whether startups or multinationals have increased their budget for marketing and are mainly focusing on the power of 'influencer marketing'. Since, ages we have seen cricketers and actors influencing the mass audience by endorsing various brands. Well, this is one perfect example of influencer marketing because as an audience, we tend to buy a product that is recommended to us by someone who is the face of the country and we have seen, otherwise, we know, there is no synergy between a cricketer and a toothpaste brand.
Why Does Your Business Need Influencers?
Any business works well when word-of-mouth is a part of it. In our daily lives also, recommendations play a great deal. Imagine yourself buying a product or a service online by just reading the reviews mentioned by some random people whom you don't even know. Well, mostly, we don't fall for it even if the product and services are great in reality. On the other hand, when the same piece of information comes from a reliable source then our brain automatically tends to believe it and gives a positive feedback if the influence is strong.
Influencers are great traffic generators, if influencers are ensuring to enlighten your brand amongst audiences then you ought to have a landing page as all this traffic will directly land to your website in order to generate good revenue.
However, now the smart customers do not fall for archaic marketing done via commercials or billboards, in fact, people now do all the research themselves and want to hear an honest feedback from someone they know and share a connection with and this is a major reason why various startups and multinationals are doing influencer marketing on various digital platforms.
Why Audience Matter?
Doing marketing on a larger scale has its own pitfalls if distinctions are not made. As a company, you must know what topics, blogs, and hashtags will your targeted audience follow and then play the influencer marketing card.
Every brand needs a different influencer marketing strategy as attracting the audience varies from brand to brand and if the influencer strategies are not distinctive then the end result will not be productive. Triggering the area of interest in the individuals will automatically let them follow you, share, or purchase your product or services.
How Influencer Marketing Works?
Specify Your Audience:
The first step to influencer marketing is identifying the online audience. Once that is done, understand the science behind their decision making, what impacts them the most, and what is the unique buying factor that they consider the most.
Think of An Apt Influencer:
After figuring out what the audiences need and how their decision making power works, implant a human magnet that attracts their needs in the right manner. If the buyers' decision-making power is not what is being targeted then the purpose of influencer marketing is not being fulfilled at all.
Track Influencers and Their Activities:
By tracking your influencers you get to know a lot about the activities they do to attract the audience. Always listen to the advice of your influencers. Watch them carefully; figure out what topics do they focus on, how and what do they share with the targeted audience, and how do they respond to the queries of the targeted mass audience?
Assessing The Result:
If you do not evaluate the outcome of the influencer marketing strategy you use, then it may suffer bottlenecks as and when it grows. Keep a close eye on your relationships. Develop a bond with them and then convert your targeted audience to your clients by providing a positive experience.
If the concept of influencer marketing is foreign to your brand still, then remember the saying; it is better to be late than never!
Passive income, also known as recurring income, is a popular term right now, and it includes a wide range of income streams from rental properties, membership services, book or eBook sales, and more. The phrase "passive income" can be inaccurate because there's nothing passive about creating a passive income stream.
Recurring income is simply an income stream where you don't trade your time for a specific amount of money. It's not time or project based. It also takes work to maintain a passive income stream so it continues to make you money.
You must proactively build and maintain a passive income stream if you want it to continue to earn money for you for a long period of time. The more work and attention you give to income streams, the more money it will make you.
Membership Website
A membership website is a good way to develop a unique community around the products that you provide. Exclusivity sells, and this is no different with a paid membership area on your website for members to network, get unique content, and exclusive access to you.
Subscriptions
If you're an info-product creator, subscriptions are an excellent way to build passive income streams. You can sell subscriptions to your content where people subscribing gain access to regularly released content for as long as their subscription is available. It is much easier to keep regular customers with a subscription-based business model.
Webinars
Although webinars are not a passive income source, having said that, you can record a webinar and then sell access to it. This can make you money given that the content remains relevant. It can be stand-alone or be part of a course, subscription, or even in a bundle with several of your products.
Courses
There are several ways to develop a course to go alongside another product you have or as a stand-alone product. There are a number of websites out there for course creation, or you can choose to host your course on your own site. You may also prefer to email a course to customers.
Sponsorships and Ads
Sponsorships and ads are often overlooked examples of passive income streams. You can sell advertising spots on your website in set spaces either on your main page or in the sidebars. Also, you can sell sponsorships for individual posts or categories on your blog. If you have a podcast, you can have sponsors for each episode of your podcast.
Creating a membership website is a great way to set up recurring, passive income. You build the website and create the content once, and you receive recurring weekly, monthly or quarterly payments. For an easy to follow guide, download my free checklist, How To Start A Membership Website, at https://jonallo.com/membership
In this digital age, the importance of data to a business/website should never be underestimated. In fact, without proper tracking of website traffic, a business is literally lost, especially when it comes to how to optimize the website and make full use of it.
Whether your website is run in the form of a personal blog, news portal, business or corporate page, ecommerce store, Google Analytics is considered an essential tool for every website. The more you use this highly powerful Google tool, the bigger advantage you have.
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. You can create goals and conversion tracking to get the most of your analytics information and use it to improve your website's content, user experience and optimization for better online sales.
Out of so many features in Google Analytics, I think the ability to identify the Source / Medium to your website is one of the best website tools. Based on the data shown, you can find out if your marketing efforts have been paid off or not. This can provide a solid reference for your next decision making in enhancing your website performance.
Google Data Studio
Trust me, for beginners, you might be overwhelmed by all the amount of data shown in Google Analytics. To be frank, sometimes you just need a simple report with chart, graph or pie to summarize the performance of your website.
Here is a free tool from Google called Google Data Studio, which gives you everything you need to turn your analytics data into informative, easy-to-understand reports through data visualization.
Analytics has always been a challenge for digital marketing, however, Google Data Studio allows you to create customizable data visualization and report. Besides, you can even share with your clients - a huge plus especially if you are working in a big group.
Quick tip: You can check out Google Data Studio Gallery to duplicate their samples and modify to your website use. After that you will be able to change and edit the metric according to your needs. Quite amazing, right?
Google Search Console
Previously known as Google Webmaster Tools, now rebranded to Google Search Console, this free web service is designed for webmasters. It allows you to check the indexing status and optimize the visibility of your websites.
This free tool is a MUST for Search Engine Optimization (SEO). The power to track your site's search performance is the most precious data to understand what the audiences want for your site.
Once the website is tracked by Google, you'll be able to view your organic search results right alongside the performance statistics for the organic search queries. This information helps you better understand how paid text ads and organic search results work together. If you analyse deeply enough, you will find many opportunities like identify relevant search queries that have low organic traffic volume and target these keywords in Google AdWords. This will increase your overall traffic, tailored to the objective of your website.
Google My Business
Are you operating a brick and mortar business? If you are, this free tools from Google is one of the most local SEO strategies to strengthen your website. Google My Business is a powerful tool for businesses and organizations to manage their online presence across Google, like Google Search and Google Maps.
As smartphone penetration in Malaysia approaching 100% by 2018, the majority of Malaysians are using smartphones for navigation, searching for instant answers or browsing social media platforms. Your business and brand need to be found online with the correct information.
Make sure all the listed information is correct, up-to-date and reflect your business. Remember, those info will appear when people search for your office or physical store via Waze or Google Map. We often see some of the business hasn't updated their address, phone number and business hours to the latest. Wish to gain my traffic to your website?
You should try the new the features from Google My Business called "Posts". The published content will display your image and short description with call-to-action link to your intended URL. For example, blog post "Should I hide or even remove client inquiry on my Facebook?" will appear at the bottom of our business info.
Google Keyword Planner
Building a website without keyword research is exhausting and time wasting in long-term. In order to reach the right customers with the right keywords, you should use Google Keyword Planner to discover relevant keywords. Inserting those keywords into your website will ensure your content remains relevant.
*To access Keyword Planner, you need to sign in to your Google AdWords account at http://adwords.google.com/KeywordPlanner. Create the account is free of charge and fast.
Yes, it's completely free, you can find new keyword ideas that are relevant to your product, service and target customers. Keyword planner will show you the search volume data in historical statistics which is one of the most important key factors for your website.
Furthermore, the data from keywords ideas is a useful tool for SEO to your website. Analyse the information and turn it to your next content marketing strategy. Based on the search terms data, you should have plenty of ideas what should can be inserted to your text to make it more relevant to your audience.
Google Tag Manager
This free tool helps you update tags and code snippets on your website and mobile app quickly and easily. You can insert JavaScript and HTML tags used for tracking and analytics on websites in Tag Manager without touching the back end of the website.
Many websites do not deploy tracking function or have unreliable data collection because of messy codes injection. To solve this, we highly recommend using Google Tag Manager to consolidate and manage all your tracking codes or scripts.
The best example of using this tool is to use Facebook Ads. While more and more businesses are spending on Facebook Ads, most of them do not install Facebook Pixel into their website for conversion tracking, optimization and remarketing purposes.
Facebook Ads is already integrated with Google Tag Manager for smooth and easy installation. All you need to do just click and follow the instructions given without any need for complicated coding.
Test My Site from Think With Google
In order to rank well in mobile Google Search, your website should have fast loading speed and a mobile-optimized website. Use the Test My Site tool from Think with Google to check your website score on mobile performance. After a few minutes, you will receive recommendations on improving website performance across all devices.
Nobody wants to wait for slow websites or browse non-mobile friendly websites. The suggested time is 3 seconds from Google, which means if your site doesn't load completely within 3 seconds, most people will most probably go elsewhere.
Just insert your email address and you will obtain the detailed analysis about your website. The content of the report is simple, but provides valuable insight into how Google ranks your website speed.
The report will become a crucial reference to your webmaster or web developer to further optimize the website. If you need even more in depth report about how Google renders and indexes your website, you should use the PageSpeed Insight tool.
Google PageSpeed Insight
If you have web developers or web designers that really want to understand the factors to increase your website speed, give PageSpeed Insights Tool a try and check your score on your website's speed and optimization.
The latest version now shows the data from your First Contentful Point (FCP), the measurement when a user sees a visual response from the page. DOM Content Loaded (DCL), as well as the measurement when HTML document has been loaded and parsed.
PageSpeed Insights is handy in providing insight on how Google indexes your website differently for desktop and mobile versions.
Here are some website speed optimization tips from PageSpeed:
Avoid landing page redirects
Eliminate render-blocking JavaScript and CSS in above-the-fold contents
Enable compression
Leverage browser caching
Minify CSS
Minify HTML
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Google Trend
Wish to see the latest trends and data from Google? You can search anything via Google Trends and even narrow down to specific country or category. This tool is useful to identify latest trends or viral news in your location.
Ideally, once you identified a trend, you can craft new blog posts, new promotions or ideas that reflect the said trend.
Don't forget that you also can view the interest traffic of search terms using Google Trends.
With this, you can spot the best time to launch specific campaign. This is helpful for seasonal campaign or annual promotion because you can discover the best timing for your ad hoc digital marketing campaigns.
Google Alert
If you want to be aware of a particular topic and all the related information that bubbles up in the news, you can have them all automatically delivered to you with Google Alert and get notified every time when your keywords or phrases have new updates.
Google Alert is good for simple keyword monitoring, with updated on every mention of those keywords being sent to your email inbox for almost real time notification. Of course, you can choose the frequency at which you'll receive them - once per day, once per week or even get them as they just happen.
A useful tip when creating the Google Alert is to avoid using generic keywords but create alerts that are more unique to your website. The more precise the keywords, the more relevant are your alerts. For that, you should utilize the search filters wherever possible, such as languages, region or sources.
Summary
So, that's it, above are the 10 must-have free Google tools to improve the performance of your website. Make full use of all tools from analysis, research or monitoring to achieve the objective of your site.
What are your favourite tools from Google? Do you know any other Google tools that we should cover? Let us know in the comments below!
Original post if from https://www.exabytes.digital/blog/10-must-free-google-tools-websites-2018. Feel free to contact me anytime. Hope you learn something new from my list to improve your website.
Pretty much all the major businesses, regardless of industry or status, use Google to fulfill some kind of requirement. Be it Google Drive, Google Docs or ever familiar Gmail, it seems as if everyone depends on at least one of Google's Services to support their daily life work routine. That being said, there are a few hidden gems in Google's Toolbox which at times do not get exposure and consequently remain underutilized.
Although, it is true that Google has innumerable apps, however there are some which can have a serious positive impact on digital marketing initiatives for businesses and those seem to be on the low a bit. Moreover, Google's products generally have "freemium" models, which offer an invaluable opportunity to improvise with a variety of unique techniques and dive in on what suits the niche brand most.
Everyone is testing out the latest and most effective tools from the world's most gigantic Internet powerhouse. So it is advised to give a few of these seemingly under- recognized tools or products a try for better results.
Powerful Google Tools For Digital Marketing
Google Trends
If you are looking to boost up your SEO strategy, Google Trends is a tool that should not be neglected. It allows you to see how frequently a Keyword is searched so you can get a measure of its popularity.
Google Trends instantly creates a graph of the search volume categorized by language, country, region etc. revealing how the key phrase has evolved over a specific period of time. It also predicts how these phrases will trend in the near future, thus helping you in making more precise and prepared decisions.
Most importantly, Google Trends makes it relatively very easy to stay up-to-date with a certain product's or service's marketing language so that one can jump into interactive conversations about topics which are relevant to his/her niche.
Think With Google
Think With Google is more like a creative brain-faith we can depend on when searching for inspiration and improvisations for our digital marketing strategies. The resource contains valuable insights on industry trends, analytical research and statistics, tips on marketing techniques and unique outlets to give us new ways to venture for further success.
When devising your online SEO marketing strategy, especially if you have an E-Commerce Website and you are investing on a quarterly and yearly plan basis, do not skip out Think With Google. This tool also helps when a marketer is suffering from a writer's block too.
Go-Mo
According to experts' reports, almost 66 percent of people say that a mobile-responsive website makes them more likely to buy a product, use a service or engage into reading in the case of blogs.
So it is very important to tap into the mobile revolution or one's business may soon be left behind due to lack of innovation.
It instantly generates a mobile-friendly version of one's website. So you are no longer restricting your targeted on the go customers with a website that is almost impossible to navigate through.
Google Analytics
Studies show that Google Analytics is an overlooked tool among small and medium scale business enterprises. Without Google Analytics, executing website marketing strategies is like walking blindly in the dark.
Website analytics reveal critical data and results on how existing and potential customers interact with marketers online. When evaluated efficiently, the analytics insights offer plenty of opportunities for customer engagement enhancement and higher conversions as well.
Lastly, as the horizons of technological advancements are widening day-by-day, one can expect a tech giant like Google to introduce more such effective and helpful tools for improving the digital marketing platform. However, it is not only the responsibility of technology leaders, but of users too to take the platform to a more evolved, matured and efficient level.
