Media companies, entertainment firms, and IT organizations to some extent, are literally getting more and more distraught in the modern era. It is because of the Digital Transformation factor, which they are being forced to consider. More specifically, the Information, Media and Entertainment (IME) channels are totally watchful of the current situation and are playing a safe game.
Generating quality content is not just enough. Remember that it requires a lot of efforts to produce top-notch content after a lot of research. Why not take financial advantage of the situation by publishing the content generated and earning revenue from it through the best available subscription plans.
Multidimensional content that is ultra-rich in quality besides being effective and informative with a faster reach will have maximum impact. Creating the initial impressions in the minds of the readers ahead of the rest gives your company the competitive advantage that is quintessential. The below-mentioned tools are ideal and helpful in this regard.
Every customer will have a definitive objective as far as their content requirement is considered. Leveraging the content and matching it with the operational aspects of the corresponding businesses will be highly effective. The focus should be on creating different content strategies fitting in a single framework yields best results.
A centralized editorial system is your platform for creating content. However, you cannot go on producing content in a context where reusability plays a huge role. A single piece of content could be considered across platforms helping you to gain more traffic.
Maximize Your Technology
Going digital is not an easy task to manage as it requires to consider multiple domains with respect to technology. It is possible to drive increased user engagement as bots take care of a majority of your requirements resulting in a comprehensive automated experience.
Revamp Your Market
Reconsidering a business decision from a new perspective will play a huge role in your future growth. It should not be forgotten that business trends constantly impact current market situation. Hence, it is a must for business processes to scale up and obtain maximum savings.
If you have any questions about the different marketing services or just don't know where exactly to start, reach out to Aptiva Corp for a consultation.
Whether you're running a large or small business, one of the things that can effects your success is getting your brand and voice right. If you're in a sector that's very competitive, it's vital that you know how to make your brand stand out and what you can do in order to get the most from your advertising and marketing, consumers and business in general.
Appeal To People's Feelings
People like it when they feel they can relate to somebody or something. This means showing the human side of your brand. If you're a one-person business then that might mean showing your personality. If you're a bigger organization, you can still add emotion and character to what you do.
Tell An Interesting Story
To make your customers more interested and engaged in your business, tell them an interesting story. It could be something to which people can easily relate, or you might want to tell a story that really pulls at the heartstrings and makes your brand and voice memorable. Despite the fact that people might not think of you as the most successful company in the world, they'll be able to remember you, and that can often be much more important
What Are The Strengths of Your Business?
Think about the strong points lie within your business. For instance, you might not sell the lowest priced type of your product or service when compared to your competitors, but perhaps you offer the best support to your customers. Or maybe you really shine in explaining things in a simple and easy-to-understand way. No matter what your strengths are, use them in your branding.
Product Differentiation
A strong brand can quickly be seen as distinctive from its competition. Know where to be competitive, whether or not it's on cost, support, or some other key elements. Be very clear on precisely what advantages your business provides over other businesses and communicate these elements in your marketing messages.
Be Consistent
You want your audience to see to your brand across multiple channels. Your brand needs to deliver them with the same basic message and experience. If your brand is different on social media than it is in your email messages, the end result is confusion. Confusion drives people away. That's not your objective. Consistency builds brands.
Show Your Passion
The joy and focus that your passion brings your product and service will support your business during both bad and good times. Your passion will also enable you and your team to provide top-notch customer care and continued product and service development.
There are billions of people who are using internet for professional purposes. It is called online reputation management. No matter what field of work you are in, online content is powerful in making and marring the image of a person. Though no specific rules define professional behavior online but it is advisable to follow some basic steps in order to look more like an expert and less like an amateur. Here is a guide to help you put your best foot forward on the Web-
The best stands out
The internet does not filter out items you don't want other people to see. If somebody key in your name into Google then it will deliver the most relevant results. So, load the web with professional content that reflects well on your name.
Maintain your reputation
Your privacy and reputation should be taken care of. This process is time consuming but try to dedicate some time to find out and remove dubious content. For e.g. If your friend an objectionable photo on Facebook, try and remove the tag yourself. Make sure, no questionable content should be available related to you on web. Though it is virtually impossible to entirely remove the content once published online but your best option is to keep negative materials from ever hitting the web at the first place.
Protect personal information
Protecting password and other vital information is of supreme importance on the web. If anyone gets access to your account, it may ruin things beyond repair. People get victims of identity theft, sometimes financial resources get stolen and other times computers are hacked. So, the password should not be easy-to-guess thing. Keep on monitoring all accounts on daily basis.
Branding is must
Maintaining online reputation is not just being safe about your data but think of your online reputation as a product that needs to be marketed continuously. Creating a business fan page on Facebook, joining professional sites like LinkedIn, writing a blog are some of the effective ways to manage your professional presence. It will be great if colleagues and clients review your services or goods. Honest reviews are powerful. Never forget smart web surfers can quickly spot fake reviews. Try to be consistent with messages and profiles. While writing content, make sure you use the same logos, slogan and even fonts. When anybody offers criticism, respond amicably and figure out the solution to solve the problem.
Cash your expertise
It is important to be online to pump up your reputation in unlimited ways. There is no better way to present yourself as a well-rounded, trustworthy professional than blogging about a topic that interest you. This initiative will help you establish as an expert on a relevant subject. Even you are not among world's top experts but putting a thought and value into online content is always appreciated.
The internet memory is accurate
Internet never forgets. If you put write anything online, it is there forever. So be cautious and vigilant what you are feeding it. Not everyone is happy with the internet's long memory but your vigilance is your best protection.
Reshali Balasubramaniam
Head of HR, HR Counselor and adviser at https://jobpal.lk and EFutureTech Systems. Submit your resume online and be contacted by prospective employers.
Reaching our goals helps us to believe in ourselves and setting goals is a great way to fuel our ambitions. It isn't just about creating a plan for our success in life, it's also to give us the inspiration we need to reach out and reap more than we ever thought possible. Goals focus our acquiring of knowledge and help us to set our time and resources in an order to get the very best for our situations.
In this article we'll discuss:
Guidance in your niche selection
What are niche goal projections and outcomes?
Are you busy or productive
Ninja productivity hack revealed
Video - Goal projections and outcomes
Guidance in your niche selection
What do you like to do? What are your habits, hobbies, or passions? There are a number of niche choices within any main topic when you break it down.
An example could be Baseball which is a very broad term with lots of competition. If we break that down there are many niche selections to choose from within that keyword: baseball teams, major or minor league, kids, uniforms, statistics, jerseys, caps, equipment, collectables, magazines, etc.
All of these baseball niche can be fine selections to build a website around and can be quite profitable. I have an entrepreneur friend that has a number of sites, one of which is a website about football snack helmets, which has been doing well for a few years now.
Niche - The topic or category that you've chosen for your site.
Goal - The end result that you are seeking.
Projection - An estimation of when the end result will occur,
for example:
First commission sale within 30 days.
>>>>By writing an article per day for 30 days.
First page ranking with my targeted keyword within 30 days.
>>>>By writing posts three times a week for four weeks, with each having an internal link to my targeted keyword page.
What exactly are you going to do to reach your goal? Or what are you willing to give up in exchange for the desired goal? Maybe turn off the TV for a few hours each day, or trade in some wasted time for, that same time being spent to reach your goals.
The law of sowing and reaping
There is a time for sowing and a time for reaping. The time spent sowing, or creating the business can be for years depending on the project and the desired result. Once the sowing time is up, the reaping time can start and be indefinite.
There are many tasks that need to be done with any set goal and each one takes time and effort to complete. I've heard that "excellence is a commitment to completion", so we need to be good finishers of each task and reach our goals.
The time spent sowing can be less depending on the effort given to it. If we sow little we will reap little also. If we are building a website and posting to it once a week it will take quite a while longer to reach our goals of filling it up with quality content, as opposed to posting 3-4 times per week.
Are you busy or productive?
The definition for:
Busy - actively involved in doing something, or having a lot of things to do.
Are we busy doing many things without a proper order or timely, continuous task completion?
Example: spending hours on social media sites like Facebook and Twitter and also additional hours on other things without making posting quality content for our viewers our #1 priority.
It's easy at times to get involved or over-involved in a project that ends up taking a lot more time than we thought but aside from that we'll be more productive and reach our goals quicker if we properly structure our time and always make posting fresh quality content a priority.
Create clear niche images
We need to do some internal and external research and visually see some other website businesses within our niche. This will give a look at how the other niche sites are presenting themselves and their products. The internal research is making a list, over a couple or few days, of things that we love to do, or what are we passionate about. It's best to select a niche that you would like to spend a lot of time and energy on, not one that you'll get bored with or become disinterested with. We can also choose to create a nice affiliate website setup to inform about and promote products, or have a non-profit or personal site (.org). Many website owners have multiple sites.
Create a vision board
Do you have any wall space at home to devote to a vision board? They're great to increase motivation and energize your efforts as you pursue goals.
Take a nice area of wall space and fill it up with goal related images and headlines and pictures that inspire every time you look at it. See, visualize, and feel the goal being reached as you look at the board and are inspired to move forward and achieve. Keep on adding and replacing inspiring images and text to keep it fresh, in sight and also in your mind.
Websites like Pinterest are great for creating vision boards and one can create as many boards as they want for fun, or to keep private.
Ninja Productivity Tip
I guess it doesn't matter what type of business that you are promoting but all have dozens of tasks that need to be done continually and properly. Many have multiple internet businesses and always have a list of things that need to be done asap. Well here's a great tip I've used and recommend to you.
Plan ahead and:
Remove all distractions or find a place where you can be uninterrupted.
Choose only one thing to focus on completely for an hour and set a timer.
Stop when the timer goes off and leave it for the next time. Don't think about it anymore.
Take a short walk or take a non-sitting break, unless you've been using a standing desk. Lying flat on your back might feel good too.
Start the next task and repeat the process.
If a little more than 60 minutes is needed go ahead and finish the task before taking a break. If it needs much more time to complete put it away until next time. After you've powered through a focused hour and taken a break to refresh, you can set the timer for another 60 minutes and continue where you left off or move to another task.
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If your marketing efforts are failing over and over again, check to see if you have too many projects in mid-air with none of them paying your bills.
Never attempt to build a lot of AdSense websites, e-books, software, member sites... at the same time!
The only approach to get the desired income accomplished and become successful in your 'on-line' life will be to concentrate on one area, a single niche and one particular method before switching to the next 'opportunity'.
Whatever your ultimate goal is, you are not going to have much (if any) progress when you are juggling five or ten different projects!
'You absolutely must concentrate on one particular thing'!
Quit thinking like this: 'This project is actually 95% finished... now I can also work on this different idea and come back and finish up the remaining 5%!
The truth is, when you find yourself totally into the next project, it will take you forever to get back to completing the earlier one.
You need to concentrate on accomplishing one thing and doing it to the best of your ability, then automate that project before you proceed to the next idea when the initially project is actually 100% complete!
Creating a checklist will help you concentrate on some level, but you may well still become seriously unfocused.
Why won't the checklist work?
Simply because the record you have created will normally have a mixture of numerous projects, ideas and therefore it does not work.
Whenever you are considering the purchase of a cool new product, program, e-book, etc.
Or maybe considering the beginning of a new venture, simply ask yourself,
'Does this move me nearer to things I want or perhaps away from it'?
The answer to that question will tell you what you need to know!
Then you will make the right decision on a purchase or change of focus.
When you have reached a decision as to what you should be doing to 'Improve Your Online Marketing Success', you will become more focused, and you will be able to find a lot of the tasks you have been postponing completed, which will help you to stay motivated.
Joyce is a freelance writer, who writes for several quality web sites on an array of subjects.
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In this digital age, the importance of data to a business/website should never be underestimated. In fact, without proper tracking of website traffic, a business is literally lost, especially when it comes to how to optimize the website and make full use of it.
Whether your website is run in the form of a personal blog, news portal, business or corporate page, ecommerce store, Google Analytics is considered an essential tool for every website. The more you use this highly powerful Google tool, the bigger advantage you have.
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. You can create goals and conversion tracking to get the most of your analytics information and use it to improve your website's content, user experience and optimization for better online sales.
Out of so many features in Google Analytics, I think the ability to identify the Source / Medium to your website is one of the best website tools. Based on the data shown, you can find out if your marketing efforts have been paid off or not. This can provide a solid reference for your next decision making in enhancing your website performance.
Google Data Studio
Trust me, for beginners, you might be overwhelmed by all the amount of data shown in Google Analytics. To be frank, sometimes you just need a simple report with chart, graph or pie to summarize the performance of your website.
Here is a free tool from Google called Google Data Studio, which gives you everything you need to turn your analytics data into informative, easy-to-understand reports through data visualization.
Analytics has always been a challenge for digital marketing, however, Google Data Studio allows you to create customizable data visualization and report. Besides, you can even share with your clients - a huge plus especially if you are working in a big group.
Quick tip: You can check out Google Data Studio Gallery to duplicate their samples and modify to your website use. After that you will be able to change and edit the metric according to your needs. Quite amazing, right?
Google Search Console
Previously known as Google Webmaster Tools, now rebranded to Google Search Console, this free web service is designed for webmasters. It allows you to check the indexing status and optimize the visibility of your websites.
This free tool is a MUST for Search Engine Optimization (SEO). The power to track your site's search performance is the most precious data to understand what the audiences want for your site.
Once the website is tracked by Google, you'll be able to view your organic search results right alongside the performance statistics for the organic search queries. This information helps you better understand how paid text ads and organic search results work together. If you analyse deeply enough, you will find many opportunities like identify relevant search queries that have low organic traffic volume and target these keywords in Google AdWords. This will increase your overall traffic, tailored to the objective of your website.
Google My Business
Are you operating a brick and mortar business? If you are, this free tools from Google is one of the most local SEO strategies to strengthen your website. Google My Business is a powerful tool for businesses and organizations to manage their online presence across Google, like Google Search and Google Maps.
As smartphone penetration in Malaysia approaching 100% by 2018, the majority of Malaysians are using smartphones for navigation, searching for instant answers or browsing social media platforms. Your business and brand need to be found online with the correct information.
Make sure all the listed information is correct, up-to-date and reflect your business. Remember, those info will appear when people search for your office or physical store via Waze or Google Map. We often see some of the business hasn't updated their address, phone number and business hours to the latest. Wish to gain my traffic to your website?
You should try the new the features from Google My Business called "Posts". The published content will display your image and short description with call-to-action link to your intended URL. For example, blog post "Should I hide or even remove client inquiry on my Facebook?" will appear at the bottom of our business info.
Google Keyword Planner
Building a website without keyword research is exhausting and time wasting in long-term. In order to reach the right customers with the right keywords, you should use Google Keyword Planner to discover relevant keywords. Inserting those keywords into your website will ensure your content remains relevant.
*To access Keyword Planner, you need to sign in to your Google AdWords account at http://adwords.google.com/KeywordPlanner. Create the account is free of charge and fast.
Yes, it's completely free, you can find new keyword ideas that are relevant to your product, service and target customers. Keyword planner will show you the search volume data in historical statistics which is one of the most important key factors for your website.
Furthermore, the data from keywords ideas is a useful tool for SEO to your website. Analyse the information and turn it to your next content marketing strategy. Based on the search terms data, you should have plenty of ideas what should can be inserted to your text to make it more relevant to your audience.
Google Tag Manager
This free tool helps you update tags and code snippets on your website and mobile app quickly and easily. You can insert JavaScript and HTML tags used for tracking and analytics on websites in Tag Manager without touching the back end of the website.
Many websites do not deploy tracking function or have unreliable data collection because of messy codes injection. To solve this, we highly recommend using Google Tag Manager to consolidate and manage all your tracking codes or scripts.
The best example of using this tool is to use Facebook Ads. While more and more businesses are spending on Facebook Ads, most of them do not install Facebook Pixel into their website for conversion tracking, optimization and remarketing purposes.
Facebook Ads is already integrated with Google Tag Manager for smooth and easy installation. All you need to do just click and follow the instructions given without any need for complicated coding.
Test My Site from Think With Google
In order to rank well in mobile Google Search, your website should have fast loading speed and a mobile-optimized website. Use the Test My Site tool from Think with Google to check your website score on mobile performance. After a few minutes, you will receive recommendations on improving website performance across all devices.
Nobody wants to wait for slow websites or browse non-mobile friendly websites. The suggested time is 3 seconds from Google, which means if your site doesn't load completely within 3 seconds, most people will most probably go elsewhere.
Just insert your email address and you will obtain the detailed analysis about your website. The content of the report is simple, but provides valuable insight into how Google ranks your website speed.
The report will become a crucial reference to your webmaster or web developer to further optimize the website. If you need even more in depth report about how Google renders and indexes your website, you should use the PageSpeed Insight tool.
Google PageSpeed Insight
If you have web developers or web designers that really want to understand the factors to increase your website speed, give PageSpeed Insights Tool a try and check your score on your website's speed and optimization.
The latest version now shows the data from your First Contentful Point (FCP), the measurement when a user sees a visual response from the page. DOM Content Loaded (DCL), as well as the measurement when HTML document has been loaded and parsed.
PageSpeed Insights is handy in providing insight on how Google indexes your website differently for desktop and mobile versions.
Here are some website speed optimization tips from PageSpeed:
Avoid landing page redirects
Eliminate render-blocking JavaScript and CSS in above-the-fold contents
Enable compression
Leverage browser caching
Minify CSS
Minify HTML
MInify JavaScript
Optimize images
Prioritize visible content
Reduce server response time
Google Trend
Wish to see the latest trends and data from Google? You can search anything via Google Trends and even narrow down to specific country or category. This tool is useful to identify latest trends or viral news in your location.
Ideally, once you identified a trend, you can craft new blog posts, new promotions or ideas that reflect the said trend.
Don't forget that you also can view the interest traffic of search terms using Google Trends.
With this, you can spot the best time to launch specific campaign. This is helpful for seasonal campaign or annual promotion because you can discover the best timing for your ad hoc digital marketing campaigns.
Google Alert
If you want to be aware of a particular topic and all the related information that bubbles up in the news, you can have them all automatically delivered to you with Google Alert and get notified every time when your keywords or phrases have new updates.
Google Alert is good for simple keyword monitoring, with updated on every mention of those keywords being sent to your email inbox for almost real time notification. Of course, you can choose the frequency at which you'll receive them - once per day, once per week or even get them as they just happen.
A useful tip when creating the Google Alert is to avoid using generic keywords but create alerts that are more unique to your website. The more precise the keywords, the more relevant are your alerts. For that, you should utilize the search filters wherever possible, such as languages, region or sources.
Summary
So, that's it, above are the 10 must-have free Google tools to improve the performance of your website. Make full use of all tools from analysis, research or monitoring to achieve the objective of your site.
What are your favourite tools from Google? Do you know any other Google tools that we should cover? Let us know in the comments below!
Original post if from https://www.exabytes.digital/blog/10-must-free-google-tools-websites-2018. Feel free to contact me anytime. Hope you learn something new from my list to improve your website.
Pretty much all the major businesses, regardless of industry or status, use Google to fulfill some kind of requirement. Be it Google Drive, Google Docs or ever familiar Gmail, it seems as if everyone depends on at least one of Google's Services to support their daily life work routine. That being said, there are a few hidden gems in Google's Toolbox which at times do not get exposure and consequently remain underutilized.
Although, it is true that Google has innumerable apps, however there are some which can have a serious positive impact on digital marketing initiatives for businesses and those seem to be on the low a bit. Moreover, Google's products generally have "freemium" models, which offer an invaluable opportunity to improvise with a variety of unique techniques and dive in on what suits the niche brand most.
Everyone is testing out the latest and most effective tools from the world's most gigantic Internet powerhouse. So it is advised to give a few of these seemingly under- recognized tools or products a try for better results.
Powerful Google Tools For Digital Marketing
Google Trends
If you are looking to boost up your SEO strategy, Google Trends is a tool that should not be neglected. It allows you to see how frequently a Keyword is searched so you can get a measure of its popularity.
Google Trends instantly creates a graph of the search volume categorized by language, country, region etc. revealing how the key phrase has evolved over a specific period of time. It also predicts how these phrases will trend in the near future, thus helping you in making more precise and prepared decisions.
Most importantly, Google Trends makes it relatively very easy to stay up-to-date with a certain product's or service's marketing language so that one can jump into interactive conversations about topics which are relevant to his/her niche.
Think With Google
Think With Google is more like a creative brain-faith we can depend on when searching for inspiration and improvisations for our digital marketing strategies. The resource contains valuable insights on industry trends, analytical research and statistics, tips on marketing techniques and unique outlets to give us new ways to venture for further success.
When devising your online SEO marketing strategy, especially if you have an E-Commerce Website and you are investing on a quarterly and yearly plan basis, do not skip out Think With Google. This tool also helps when a marketer is suffering from a writer's block too.
Go-Mo
According to experts' reports, almost 66 percent of people say that a mobile-responsive website makes them more likely to buy a product, use a service or engage into reading in the case of blogs.
So it is very important to tap into the mobile revolution or one's business may soon be left behind due to lack of innovation.
It instantly generates a mobile-friendly version of one's website. So you are no longer restricting your targeted on the go customers with a website that is almost impossible to navigate through.
Google Analytics
Studies show that Google Analytics is an overlooked tool among small and medium scale business enterprises. Without Google Analytics, executing website marketing strategies is like walking blindly in the dark.
Website analytics reveal critical data and results on how existing and potential customers interact with marketers online. When evaluated efficiently, the analytics insights offer plenty of opportunities for customer engagement enhancement and higher conversions as well.
Lastly, as the horizons of technological advancements are widening day-by-day, one can expect a tech giant like Google to introduce more such effective and helpful tools for improving the digital marketing platform. However, it is not only the responsibility of technology leaders, but of users too to take the platform to a more evolved, matured and efficient level.
It is 2017 and the world has become digital. Video marketing has slowly but surely turned out to be the go-to medium for promoting a brand. Social networking platforms are dominating the market as far as video-sharing is concerned. Consumers are becoming more and more keen to educate themselves about a product before purchasing it or learning about a service. A well-crafted video goes a long way in giving potential customers the specifics they require before they take the next step.
There are several trends observed in video marketing that can surely help in shaping the future.
DIY (Do It Yourself) Videos
Of late, YouTube has become the go-to place to promote how-to videos. People love to learn a new skill or become independent. An interesting make-up tutorial or a carpentry workshop will go long way in making folks self-reliant. A great marketing video developed by a Product Video Company for a particular brand can also double up as a training content.
Welcome to the World of VR
Virtual reality (VR) as a concept is already a big thing in the gaming universe. This technology requires a virtual reality headset and produces visuals, sounds as well as other sensations that artificially reproduce a user's actual presence in the imaginary setting. It is only a matter of time when VR will be used as a marketing platform to promote a brand.
Innovative Techniques
When it comes to developing quality videos, it is important to consider all options. Some of the creative ones like drones or time-lapse videos have slowly become popular techniques in video production. If you wish to stand out from the crowd and attempt to impress the audience then using unconventional methods can do the trick.
Live Video
This trend is already emerging as a winner in several social media platforms especially Facebook Live. With live streaming videos, users can be part of the action as it happens. The brand engagement is immediate and viewers can give their feedback immediately via comments.
Strong Storytelling
An emotionally powerful story can always tug at your heartstrings. So a marketing video that has strong storytelling with a crisp video & audio can work wonders. An appealing background music can help viewers connect with the video. A good Explainer Video Production Company should be able to develop an engaging video that leaves a lasting impression in the minds of viewers. An impactful video ought to evoke the right emotions or stir your senses in the correct way. All of this can lead to the video being in your minds all the time, thus increasing brand awareness and ultimately growth in sales.
All businesses, big, medium or small, have started the realize the significance of video marketing and how it can help organizations greatly. This marketing platform has shown that it is an effective tool to craft brand awareness, create a positive brand image and ultimately increase sales for your product/service. With technology developing at a lightning speed, the future of video marketing looks bright.
Amit Thaker is not only the Founder of Buzz Creatix but also a vivid writer. Leading his creative agency which also has a reputation of being one of the leading corporate video productions in Mumbai, he has varied expertise spanning across domains. Gaining a Bachelor of Arts in Film-making at London College of Communications, he has accrued a wealth of experience in corporate and explainer video making catering to several top corporate across industries.
Video marketing is going beyond just a fad that some people do and is quickly becoming an essential aspect of digital marketing strategies. Since more businesses are using video, the expectation of quality, and the need to create a piece that will capture the attention of viewers, for the right reasons, is more important than ever before. The competition for your attention is fierce - marketers know that they have only seconds to get you and keep you on their video, with most reports indicating that the average is 10 seconds.
That's it. 10 seconds is all you get for a viewer to decide whether they want to spend more time on your video or keep scrolling. Not a lot of time is it?
We've pulled together some of our top tips to help you get started with video marketing:
1. Start with a script - now we don't mean a script that your read off making your delivery stiff and uncomfortable, we mean have an idea of what you want to talk about and how its going to flow. If you're showing products, make sure they're within reach. Check your lighting and eliminate background noise (I even put a note on my door that alerts everyone that I'm recording).
2. Observe your own viewing habits, what captures your attention? Do a peer review of videos in line with your business - what did you like about the videos, what did they do well? How often do they post? How long are the videos? What could they have done better?
3. The first introduction to your video that your prospect will see is your thumbnail, so make it visually appealing and include text.
4. Even before your thumbnail is how they found you in the first place, so optimize your description and title for SEO and tag your video with relevant keywords.
5. Your video, although short, should have structure, start with create a story as a part of your video to keep your prospects engaged. Think of your video like a funnel, drawing your prospect further in.
6. A pitch is inevitable, but don't make that the intent of the video, give your prospects a tip that they can use right away.
7. Always include a call to action - this can be subtle in your video, but also in your description.
8. Don't make it your goal to go viral, make it your goal to provide informational content.
9. Keep it fun, but not too edgy (unless that's your market), if you are going to go viral, you don't want to go viral for the wrong reasons.
10. Don't be afraid to include subtitles for those who watch without sound. Many people who are at work, or scrolling through their feed without headphones, will typically watch but not listen to videos.
And one bonus tip: Video marketing takes time - more time than you realize! Invest in editing software, and expect that you'll be spending a few hours editing, creating the thumbnail, and perfecting the description.
We'd love the hear your video marketing challenges - have you embraced it? What's holding you back?
In today's digital era, a marketer should not underestimate the power of video, as it solidifies your presence over the internet or intranet. It's no real surprise that it has now become the need of the time, without which your digital marketing strategy is incomplete. To hit the head like a pro, you need to get out of your comfort zone and jump on the bandwagon that gives you the results. Customers or visitors find videos more interesting and easier to communicate than the content itself. It clarifies and conveys the thoughts better than the written text. While indulging in the strategy, here are some mistakes that you need to avoid, have a look to know them.
Creating Never-Ending Videos: Just because videos have now become an integral part of digital marketing strategy, doesn't mean you make it lengthy or never-ending. If you did so, it'll only ruin your impression and break your images in front of the clients. Thus, you should keep in mind the duration of the video and try to make it as short, simple and knowledgeable, as possible.
Try Not To Push Sale: While creating a video for your company, you need to keep in mind the point that it is to attract people and advertise your products or services to them in a smarter way. If you are not doing so, it'll break your impression and deliver the wrong results. Make sure the video you create convenience them to try out your products and services, rather than trying to foist it on them forcefully.
No Title And Description: Video makes it easier for a viewer to understand your offerings, similarly, title and descriptions help the Google to index it for better ranking. Thus, you should create SEO-friendly title and description that justify your video and make it easier for search engines to index it.
No Call-To-Action: Be it content or video content, a call-to-action phrase is very much important to attract the audience and, to increase the chances of conversion. If you are not adding it to your videos, so, it'll zero your efforts of generating the leads.
These are a few video marketing mistakes that being a marketer, you must avoid. To add a professional touch to your videos, you shouldn't hesitate to take the assistance of the experts. Do remember, video marketing has the power to make or break your company's impression and, you should use this tool ideally to make it work for your goals.
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Reaching the target audience and encouraging engagement are challenging for businesses today with all the updates and changes. Out of all forms of media circulating on the internet, video is the one that's on top. Why is it the top and rising trend today?
Think of a topic and there's probably a video about it. For many people, videos are fun and easy to consume. It's no wonder why it's effective at marketing your products or services. Want to know other benefits of video marketing?
Improves SEO
To get more visibility, businesses also put effort into search engine optimization. The good thing about videos is that it can boost your website's traffic. Videos increase a visitor's time on your page if you get them hooked enough to finish or watch a good chunk of it. You can also share it on platforms such as YouTube, Facebook, Twitter, Instagram, and many more.
Works for Many Types of Audiences
Making a fun and creative video is hard, but watching one is not. Your target audience can view it anywhere and anytime--from their sofa, on the commute, at the office, before they go to bed. The possibilities are endless. People go on the internet to relax and unwind. Most times they won't be inclined to read through your explanation about your product.
It doesn't mean that they are completely shut off from buying. It just has to be less work and more entertaining. How do we do that? Show it with a short entertaining clip, an effective script and attractive graphics.
Highly Shareable Across Platforms
You've seen how many videos go viral on social media in a matter of hours. It doesn't have to be boosted. All you need is to be innovative enough to catch the interests of your target audience. Aside from that, social media platforms now prioritize video content more than images and text posts. They also increase your posts' reach when you can gain more personal engagements such as reactions, shares, and comments. And there's no content more capable of doing that other than video.
More Effective for Ads
Compared to banner and sidebar ads, video ads are not immediately skippable. Within the short time frame, you have the opportunity to capture your viewers' attention so that they continue watching. There's definitely more you can accomplish, given the right copy, so don't forget to include a call to action.
Writing great, effective, valuable content is absolutely critical to the success of your brand. However, once you have written that amazing content, you still need to promote it so that other people pay attention to what you are sharing with them and to what you are offering them.
The many purposes of your content
You probably already understand this really well but your content serves many valuable purposes. One of the most important purposes is that it should elevate your brand and enable you to bring your business to the next level. Of course, that will only happen if you promote your content effectively so that other people pay attention to what you are doing, buy into your approach, tell other people about your offerings, and become loyal to you on an enduring basis.
There are several steps that you can take in order to cause your content to get noticed.
Send out Email blasts: The fact is that If you have a person's Email address, they opted in at some point in the past. Otherwise, you wouldn't have the Email address. That is just common sense. So, with that in mind, it makes perfect sense for you to send out a targeted Email blast to your Email recipients. Because you already have an established connection with those recipients, there is a really good likelihood that they will open your Email and (hopefully) read it in its entirety.
Your Email blast is married to whatever content you are posting at the time. You will want to post the content and then send out the Email blast. You don't want to do it the other way around. Without the Email, there is a much smaller chance that your online connections will be aware that you have just posted the content that you want them to read. Don't forget to include a call-to-action (CTA) in your Email. That is the way that your recipients will connect with you (whether that means clicking on a link, Emailing you back, or some other means of communication).
You will want to keep track of the responses to the Email blast so that you can include it in your analytics (to make sure that you identify what is working and what is not). These data are extremely important to your business. After a certain number of days (within a week after you have sent out the first Email blast), resend the Email blast. There may be many people who didn't open your Email the first time around who will open it the next time around. Their not having opened it may have nothing to do with anything more serious than the fact that they were busy and distracted at the time when they received it from you.
Engage your connections as much as possible: The only way to truly secure a solid relationship with the other person is to engage that person as much as possible. If you are not sure how to go about engaging, there is a great deal of information online that can help you with that. Assuming that you are a member of the most effective social networks, you should start there. Each one gives you the opportunity to engage other people. Not only will you be able to do that but you can do it in a really effective, really deep way. That is exactly what social networks are made for.
As far as engaging is concerned, you should just jump right in there. When you are doing the research to determine which groups are the right groups for your business, it is important that you identify groups that are relevant to what you are doing and appropriate. After you have identified those groups, join them and start to become a valued part of the discussion. As thought-provoking questions and comment on what other people are saying. Engaging other people is an extremely important part of your brand and it will help you to bring your business to the next level. There are many opportunities to engage other people and you just need to identify which ones are the best fit for your brand and your business.
Connect with other people through your social media channels: You have golden opportunities to connect with other people online in many different ways. One of those ways is social media channels. Interacting with your fans and followers is a great way to promote your content. Once you have discussed your content, you can expect many of those people to want to read your content. That is certainly effective promotion. If you aren't sure where to find people who you believe would be interested in the topics that you write about, search for groups that are related (or mention) those particular topics.
As you are searching, you should put in the right keywords and/or key phrases. That will help you to identify the right groups and the right people. You can use the keywords and/or key phrases that you have used in your content. Another part of your connecting with other people through social media channels is identifying the influencers with whom you would like to share a connection. Those influencers will help you to bring your business to the next level.
Once you have established those connections with influencers, you can allow the influencers to carry you to the next step by using their name/influence to interest other people in what you are doing. That will be very attractive to your other online connections.
Try to get your content included in many different ways and places: You have something really valuable when it comes to your content and it definitely needs to be shared with other people. In fact, when given the opportunity, the other people would definitely agree with that. You just need to make them aware of what you have to say.
Part of the answer to that is about the exposure of your content. If you are able to post your content in many different places on a regular basis, other people will start to get used to seeing your posts, reading them, interacting with you, and become loyal to your brand. That is exactly how it works.
Conclusion Your content is essential to the success of your business. However, that doesn't only mean that you need to write top-quality content. It also means that you need to promote your content so that other people have the opportunity to benefit from your words of wisdom. You have a lot to offer. Perhaps, you have a lot more than you are even aware of. However, it is very important that you spend your time and energy promoting your content in an efficient, effective way.
Your time is extremely valuable, just as is the time of other people. The bottom line is that your content will be totally ineffective if you don't tell other people about it. After all, you are not in it all by yourself. You need other people to ensure your brand's success.
Michael Cohn is the founder and Chief Technology Officer (CTO) of CompuKol Communications. He has over 25 years of experience in IT and web technologies. Mr. Cohn spent a significant amount of time at a major telecommunications company, where his main focus was on initiating and leading synergy efforts across all business units by dramatically improving efficiency, online collaboration, and the company's Intranet capabilities, which accelerated gains in business productivity. He also reduced company travel and travel costs by introducing and implementing various collaboration technologies.
His expertise includes business analysis; project management; management of global cross-matrix teams; systems engineering and analysis, architecture, prototyping and integration; technology evaluation and assessment; systems development; performance evaluation; and management of off-shore development.
Mr. Cohn earned a Master's degree in project management from George Washington University in Washington, DC; and a Master's degree in computer science and a Bachelor of Science degree in electrical engineering from Fairleigh Dickinson University in Teaneck, NJ.
Mr. Cohn is a member of the Institute of Electrical and Electronics Engineers (IEEE).
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Amazon Virtual Assistant
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