Ever felt that your website is not getting enough amount of traffic? Or you have visitors but they are not actually turning into paying customers. It is because you have only made an upright website but haven't worked enough on the UX and UI elements for making the visitors turned to buyers.
Experts in the web development realm have been consistently providing great conversion tips to assure website's success for the companies and here we are discussing the same for PHP websites. Well, there are innumerable ways you can boost the performance of your website but need to bring to play only those techniques that will deliver results in the shortest time.
Read on to know few of them which is appropriate and simple for every website irrespective of what it deals in or what type of visitors it targets.
Improvement in the Site's design along with Navigation
While website development is not only about appearance, good looking sites do attract visitors in the first instance. So, you need to work on its overall appearance by putting great background graphics, motion UI elements, vivid colors. Further to provide smooth navigation use clear menus, minimise scroll down options and reduce distractions through too many links. Place up-to-date and engaging content
The notion that "content is the king' applies for all websites of all sizes, scales, and businesses. It is one of the biggest critical factors playing its part in search engine optimisation. Thus, you need to put precise, relevant and updated content that is well convincing for the visitors to avail your services.
Put enticing headings and clear CALL-TO-ACTIONS
To keep every single page attractive to the visitors, put alluring headlines and headings for the content and keep prominent Call-to-Actions to push visitors to the main page or checkout phase.
Create Buyers Personas to target the right audience
Figure out who are your targeted customers are and what type of information might interest them. Placing such type of content that pique their interests will help them relate to you and your site.
Go for A/B testing
To ascertain a good rate of conversion in your site, it's about testing! A/B testing is one of the effective testing ways to enhance conversions of a web page. It splits up the audience into two equal parts and redirects them to two alternate versions of a page. The page getting maximum sales will help you know which version is apt for your site.
Use responsive or mobile-friendly design
According to the latest studies on the market scenario, a hefty percentage of population use only their phones to access websites either to seek information or any service. To go with this radical change and prevent your website from being lagged back, make sure your website responds to phones of different screen sizes and resolutions and works seamlessly in the mobile user interface.
Nonetheless, if you want your website to be swamped with a great number of visitors every day, you need to work on its design as well as performance. These tips focus on both. So, to every website owner out there who are trying to good business with their websites, make sure its core aspects are optimised and tweaked in to serve only and only the interests of the targeted audience.
Rob Stephen is one of the senior professed Laravel developers in Sydney who is associated with PHPProgrammers for more than 6 years and have handled over a hundred PHP web development projects with his expertise. PHPProgrammers in one of the visionary companies delivering avant-garde web solutions for businesses in all areas.
Do you have a website or blog you publish content to every day but still not able to get enough visitors?
Have you just created your very first blog and are keen to try out all the ways to promote it?
This article presents 10 smartest and most effective strategies you can use to promote your blog and instantly attract visitors who are genuinely interested in your niche.
1. Stop Tweaking / Modifying Your Blog
Are you spending too much time tweaking your blog to give it the right feel? Let me tell you, the overall design does not matter to your audience as much as your content does. Instead of tweaking your blog every now and then, focus on creating content that is fresh, engaging and informative for your readers and make them come back for more.
2. Creating Pillar Content
Producing quality content is one of the biggest challenges for bloggers because creating high-quality content on a regular basis isn't easy. Good content makes a powerful impact on your audience, which is why it is important that you take the time to create the high-quality pillar content that can solidify your blog's reputation. Pillar content refers to a series of posts that represents your blog's best content. It includes all the great posts that you will refer new visitors to for their usefulness.
Great content serves as a go-to source for good and informative message for your audience within your particular industry. Pillar posts provide major support to your blog and are considered a very important component or staple of your blog. When you start promoting your blog, pillar content will serve as your bait to attract more traffic.
Once you have set up your blog, the very first strategy you should implement is to create relevant posts and populate your blog with some really new, yet interactive information.
3. Don't Focus On Monetizing Your Blog Too Much
Many new bloggers create blogs to earn money. Although there is no harm in earning money, putting too many banner ads on your blog can become too distracting for your audience. If there are too many, they can make your blog look really ugly and they can actually take your visitors away from your blog. Do you still think this could be a great way to promote your blog? I bet you don't. In fact, you should focus on building your email list and a targeted pixel list. Both of them will help you get what you're desperately looking for, more visitors and more money by re-targeting your visitors through paid ads.
4. Research Your Niche and Find Out Who and What Matters
A very important step you should take before starting your blog is to thoroughly research your niche. You should need to spend know all the ins and outs of your niche and know who matters, for instance, who are the influencers, big players and small players contributing to the niche in their own capacities. You should make a list of all the competing sites, channels, podcasts, influencers, communities and groups that are working within your particular niche. It's very easy with SE Ranking competitor research.
By doing so, you will have a major reference file of all your competitors within your niche. You will be able to see what they are doing and talking about and also all the items they are putting for sale and products that are popular among your audience.
5. Reach Out To Your Audience
Once you have your blog nicely set up and great content to pull your audience in, start promoting your blog. Take out the detailed list of all the influencers, big players and small players you're made prior to starting your blog. Keep a close eye on the small players, because you need them for blog promotion. You can start by offering them testimonials, case studies or even a blog post they would be interested in publishing. It is important for you to start a one-on-one relationship with the big and small players. By contribute on other people's' sites through commenting and sharing their work on your blog, they will start to recognize you and connect with you.
6. Become An Expert In Your Niche
Whether your niche is SEO, Digital Marketing, Content Marketing or any other, you should not only attain extensive knowledge about your niche but also present it in an interactive and engaging way through your blog. Your future audience is waiting to read content that addresses them and their needs. It is the power of your writing and expert analysis that will help you attract your audience.
7. Post Comments
Commenting on blog posts and participating in various forums and social groups is often seen as a way to get backlinks. But if it's done right, no such issue will arise. Always post comments on blog posts only when you have something meaningful and informative to add. Make sure to use your own name to do it, and not your brand. Participate in niche groups and influential communities on social media. Present yourself as an authority in your niche and genuinely help people. Don't just drop links.
8. Create An Interactive Conversation Flow And Acknowledge Your Readers
When creating content, make sure it is engaging enough to get the audience talking. Your posts should pose questions from your audience and encourage them to respond or share their own similar experiences. Your audience can talk to you via blog comments or email, make sure to acknowledge them and reply to them. This will encourage facilitate interaction.
9. Monetize Your Site
When it comes to earning money from your blog, take a proactive approach, because it can bring organic traffic. When you offer a product or service on your site you can attract your target audience. By creating a profit funnel, you cannot only generate more leads but also generate a lot of revenue in the next few months.
10. Use Paid or Sponsored Media
Utilizing paid or sponsored media is a viable option and an effective strategy for blog promotion. It includes blog promotion through Facebook ads, Google ads, promoted tweets, YouTube pre-roll ads, and much more. These social networks can bring an incredible amount of traffic, as well as, hundreds of leads to your site.
When you follow the strategies discussed above for promoting your site you will not only be able to boost traffic to your site but also generate revenue from it. Remember, promoting a site or blog is not a difficult task. It just takes a little time and understanding of what works. Implement one strategy at a time and see the difference.
What Social Media Engagement Achieves For Business
Social media in essence is in relation to engagement through sharing, which for business means targeting your product range, your articles, or your services at engaging a potential customer or client base. Collectively, products, services and articles are known as content, and it is through offering quality content that success through your channels can be achieved. Social marketing has around 900 million users globally, and covers every topic range you can think of. As well as engaging a potential customer and client base or readership, social media is also relevant to search engine optimization.
Social media is a unique format as it helps you promote your content on to your audience, and in turn it generates traffic via people sharing your content with others, and through SEO. Perhaps more importantly than this, however, social media with its online reviews helps a business build trust, and nearly every brand you can think of uses social media for this reason. Think of this as: you come across two companies offering the same services; one has 250 Facebook likes, the other 43 - which one would you opt for? So regardless of whether you're an online retailer, an affiliate marketer, offer a service such as tuition, or run a news site, social media can assist you build your business online. Google estimates that by 2015, UK consumers will have purchased £40bn of products and services online.
Popular Social Media Sites And Their Uses
Getting to get grips with the nuances of social media's role in promoting your business can cause more than its fair share connected with headaches. Here is a list of the most popular social media sites and their uses:
Facebook is predominately for sharing. This can be products, articles, or services. In a nutshell, it's for sharing your content with as many people as possible.
Twitter is about sharing news on any subject. Don't let the word news make you feel it not apply for products. New product launches, new stock ready to be sold - Twitter is good for all of this.
Google+ is in part a combination of the two and has become important for search engine optimization if nothing else.
Blogging is a great way to impart news and expertise on your readership, customer and client base, or followers. It offers a good way to attract visitors on your site via search engines.
YouTube is about showcasing videos to a wide audience. It is being utilized by businesses all the time to sell products and services. As YouTube is owned by The search engines, videos tend to feature prominently on search engine results. You can also utilize the YouTube ads to make a secondary income stream.
Pinterest and other bookmarking sites are very good at showcasing visual products. If your business is selling something online, albeit a product or service, ensure you are posting on Pinter est and as many bookmarking sites you could find.
Social Media And Search Engine Optimization (SEO)
Good positioning on search engines is about unique quality content that is well shared and well linked to from other websites. By sharing your content on social sites, the more chance there is of people liking it on Facebook, re tweeting with Twitter, or sharing the pin on Pinter est. Links are important for good SEO and posting your content on social sites provides a link from the social site to yours, and in every case this can be targeted to a specific web page. By web page I mean a specific solution, service, or article. This also ensures Google indexes the web page. That is to say, it adds it to its database, ensuring it can be found on search engines.
Finding The Best Social Media Sites For Your Business
To find the best social sites suited to your business, think as to what your business is trying to do. If your business sells products or services, then use social sites that showcase pictures and videos to sell the product. YouTube, Pinter est, Delicious and Instagram are all really good for showcasing products. If you're in the selling game, make videos of your products, take good professional photos and find them on these sites, and ensure you link the pictures and videos directly to the content on your site. If you sell on eBay or an affiliate seller, try to link directly to the product page where a potential customer can buy it. Also, put the products on your Facebook or my space page, Google+ page, and Twitter. For service providers, a slightly different spin on social media promotion is needed as, more often than not, a service provider will sit in the middle of visual social media, and text-based social sites. This also applies to affiliate marketers. If you can, represent your services that has a picture or icon, and publish the picture or icon on the visual sites. Use videos to showcase your services - if you can get testimonials from clients, well, that's gold dust. Publish regularly on your blog and tweet the articles, together with insights into the industry. This engagement will help build trust with all your existing clients, showcase your skills, and help you to be found by people wishing to become new clients. Social Media Advertising
If you have the budget for it, Facebook offers advertising on a click-through basis like Google Ad Sense, or it can be used to earn likes. It is often in instances of experimentation. For affiliate marketing revenue streams, click-through will expose the user to your revenue stream, while a like will ensure every time an article or new product is published they'll be informed. It's trial and error and seems to work well for some businesses, but others have lost faith from it.
Saving Time
By now, you have probably guessed that updating social sites, especially if you publish a lot of daily content, is hard work. Larger businesses employ people to keep on top of it, something many start-up business don't have the budget or the time for. It is possible to help automate your social accounts updating using automatic syndication sites.
A Social Media Strategy Step 1: Create a Facebook Page, Twitter account and Google+ Page For Business
These have their uses regardless of the type of business, and all help considerably with SEO. Ensure you create business pages on Facebook in addition to Google+. This keeps your personal details and indeed social media life hidden from your customers or clients, and it offers better options to promote a business.
Step 2: Identify Social Media Sites That Are The Most Important To Your Business
If your site sells products, make a list of all the online bookmarking and video sites you could find and create accounts. Ensure you use Pinter est and YouTube. If your business is for services, information, or is for an affiliate marketing revenue stream, you want to spread the word in as many ways as possible. Use blogging sites such as Tumble, Blogger and WordPress. org to syndicate your sites and services, and try to create news content if you provide services to show your expertise in your field. Step 3: Use Social Media Tools Such As 'If This Then That'
'If this then that' or ifttt.com automatically updates your social accounts. This is easy to establish and works by syndicating the information across a host of social sites automatically as soon as one site is updated. This, as you can imagine, saves a lot of time. Be cautions, however, and ensure social sites suited to the business, such as bookmarking sites for online retailers, appear just as you want them to be found. Automatic syndication has limitations and often links and pictures do not appear as you would like them to. Nonetheless, and especially for syndicating blog posts via an RSS feed, it is a very good time-saver for promoting your business via social media. Not all social media can be syndicated in this way, but the sites that committer syndicates to are well worth creating accounts on to promote your business. The more social media sites you post on, the better. Step 4: Use #hashtags
Whenever you post your content, ensure you use appropriate #hashtags. This will help users find your content when they search for it. So if I'm selling tyres on eBay, #tyres, #cartyres, #car, #treys is good, and for sports news, #sports news, #football #cricket, and so on is good.
Step 5: Once It Starts
Once your content starts hitting the web 2. 0 world, monitor your accounts for feedback. Concentrate on the sites you've identified as important to your business and respond to questions and comments. When responding, try to be helpful and non-abusive, even if the commentator is not pleasant. Professionalism goes along way. Step 6: Participation
Twitter and Google+ show trending topics and these include popular subjects people are discussing. It is worth performing the odd Twitter search to see what people are talking about in relation to your business, and making a contribution to the discussion. This is a good way to make connections and hopefully achieve more success.
Step 7: Monitoring Success
Monitoring success has confirmed to be quite difficult for social media. Unlike SEO results, which can be measured on click-through and content engagement, it is not so simple on social sites for a variety of reasons. You may feel if you provide news that 10 comments on one story is a good sign of success, while 100 likes of a product video on YouTube with no obvious link to sales most likely are not immediately obvious as positive. It is worth remembering, however, that though people may not directly access your main site via social sites, it may prompt them to return later. Always keep in mind that social media is for sharing content, so any like, comment or re tweet is positive.
Most Internet Marketers fail online because they do not know where their business is going or how they are going to get there (to whatever their end point goal is - usually making money online). Many newbie Internet Marketers may experience a little success at first, but eventually they will fail. They will fail because they do not have or use a solid business plan in the development of their online business. Most people just starting out in Internet Marketing treat this business as a "hobby." It is something they do in their spare time.
Most of these online entrepreneurs run after the hype and eventually close down their online business. This is almost always due to the lack of sales. They thought it would be "easy" to get sales online. The ideas behind these websites were great, but the people who conceived the idea failed to see the potential of the business venture.
To build a solid online business you need to think like a business owner. You are only going to turn your creativity into money by using the resources that are available to you. Whenever you are faced with a challenge in your online business, you should devote time to plan and analyze a strategy to overcome the challenge and succeed. 90% of the people who are investing in business ventures do not do this - and it leads to their failure!
One way I found that will help you plan the content for your website is by using what is called a "10x10 matrix."
10x10 matrix
Open up a new excel file and brainstorm 10 things that you are passionate about. Write these 10 things in the first row - going across the top. These things would be the ones you would do for free and enjoy doing it. Your day job may be that of an office manager but you love vintage cars. Over the years you have learned a lot about vintage cars through magazines, videos and real life experiences. People come to you and ask for your advice on the subject of vintage cars. You really know a lot about vintage cars and you could talk nonstop for hours if provided the opportunity. You may know how to buy vintage cars and you are able to advise others on what vintage cars to choose that will suit their style.
Or you may be an avid golfer. If that is the case, then you need to write down 10 things that you can teach others on how to improve their golf game under the cell "golf."
These things should be short like "warming up"; "driving range" (start with the wedge and move backward to the driver, with 10 shots each); there is the "sand bunker practice"; there is "chipping",there is "putting"; there is staying cool in hot environments etc.
Write 10 things UNDER each main subject you wrote in the cells on the first row at the top. Some categories may not have 10 things you can think of and some may have more than 10.
Now that you have brainstormed a lot of potential topics, you need to see if these topics are being used in search engines on the Internet. You do not want to create content that no one reads about!
You can use Google keyword planner to see the list of related keywords in your niche. You can also see the amount the advertisers are paying for a particular keyword.
If you are creating a blog with the articles related to the keywords, you can use Ad-sense ads in your articles. This will allow you the possibility to make money from each blog post! You will need to build a website to do that (and that requires a small financial investment as well).
Use each sub-category to write an article and post that article to your blog site. Combine all of the sub-categories that you have turned into articles into an e-book that you can offer for sale or use it in a Give Away to build your email list. The possibilities are endless!
If you are not good at writing articles but you enjoy creating videos - use video blogging! You can create a YouTube channel and upload you videos to this channel. You can directly monetize your videos on YouTube. Once you have sufficient subscribers, you can ask for donations or provide premium content for a fee on your channel.
If you like to write articles then you can create an e-Book containing premium content and sell it on your website. I would recommend you use a merchant account from Click-Bank. Click-Bank is an online retail outlet that showcases over 10,000 digital products from vendors around the globe. More than 100,000 active affiliates promote the products of the vendors for commissions.
It is possible that you could receive a lot of sales within a short span of time. To do this, you need to encourage your affiliates to promote your product by providing them various promotional materials which they can use that are related to your product.
Remember to make your business scalable because you will get a lot of customers who are willing to buy more products from you in the future. So you will be building your list while making money! The best of both worlds!
You can even create Joint Ventures with some of the other marketers and make even more money selling your products in the future. Joint Ventures take many forms, such as Give Away events or just emailing a promotion from your JV partner to your list and they mail their list about your product.
You should always create a business plan based on facts and figures. You need to track and modify your campaigns continuously to stay ahead in this very fluid and very competitive business. Do not treat this as a hobby or your will only have a hobby. You can only have a business if you treat this "as a business."
You can receive additional information from my blog located at http://www.bobthibodeau.com I post several articles there each month that will help you to establish and grow your Internet business quickly (and cheaply)! Although I cannot guarantee you I have the answers to all of your problems, I have been "around the block" a few times and probably have experienced what you are going through. Come over to my blog and look around, leave a comment or ask a question.
We are in a digital world where almost everything is integrated into a single system of the world wide web. We are in an era where we don't have to have a shop to sell our products, an era where we don't have to meet to communicate, an era where we don't necessarily need to follow the traditional door to door method to advertise our products but rather an era where everything is done in a simple and faster way.
With the high rising level of graduate unemployment in Nigeria, I began to think of the way out as I will soon be graduating from the University. Then I recalled listening to speaker at the World leadership forum emphasizing the statement "You don't need capital, what you need is an idea". I began to brainstorm about the statement for the fact that I am scared to be an unemployed graduate like the millions who are yet to secured a job.
However with time, I began to understand that the leading world entrepreneurs never started with a capital but rather an idea. Bill gate the richest man in the world never did start the Microsoft with an a huge capital but rather his idea, Mark Zuckerberg the Facebook CEO who is also the fifth richest man never start the Facebook with capital but rather an idea, Steve Jobs who is also a Co-founder of Apple start the company to revolutionalize the smartphone industry with just an idea, Jobberman was created out of an idea, Linda Ikejis blog was created out of an idea and in fact every good business that developed into a multimillion dollars was created out of an idea.
To look further into it, I discovered that capital is easier to get but no matter how huge a capital is, without a good idea the capital is a waste or can be lost whereas a good idea is difficult to find and never can it be lost. so the question remains how do you discover a multimillion dollars idea. How do you break from the chain of unemployment in Nigeria. Below is a five tips to discover that business idea that will change your life forever.
5 TIPS TO DISCOVER A GOOD BUSINESS IDEA
1. OBSERVATION: To discover a good business idea, one has to observe things and circumstances around him. As you wander in the land of observations you need to be able to identify what people do often, what challenges they face on a daily basis, what they need, how they want their needs to be met, when and where. As you observe an ask yourself all this questions you must be able to identify the way out.
Steve Jobs will often go to the park to observe how people listen to music, Mark Zuckerberg possibly observed what if he and his friends don't necessarily have to meet on a daily basis but rather connect online to gist and share pictures, JOBBERMAN knew people submit their CV and application letter directly but what if they can do it on their behalf.
So the most important aspect in discovering an idea is to observe the market you are interested in, how do they go about doing their businesses, is they anything that needs to be readjusted and many more things. 2. IDENTIFY A PROBLEM
Your observations will be futile and unnecessary if you are yet to identify a problem in the way people conduct their business. Idea can only be realised out of the desire to offer solution and better services to people. JUMIA and KONGA discovered a problem in marketing, so they create an online market where you make purchases and get it delivered to your door steps, if you are yet to discover any problem that needed o be resolved then you are far from identifying a multimillion dollars idea. 3. OFFER A SOLUTION
Now that you have discovered the problem in the way people conduct their business as an entrepreneur, you must offer a solution that fills that gap or void of unsatisfaction in the customers of such market. This can come by reading books and materials related to that niche of business. 4. MAKE A FEASIBILITY STUDY
Have you discovered that idea you think might fetch you millions, you shouldn't just ventured fully into it but rather make a feasibility study to ascertain if that solution you are to offer is viable. This entails possibly preparing a survey or a questionnaire to hear the views of your potential customers about the service you are about to offer and how they feel about it. You must however delink your emotions from the answers you received. 5. IMPLEMENT YOUR IDEAS
This aspect has to do with the financial aspect to your idea. Don't panic, they are a lot of people who will be willing to sponsor your idea if they found it fantastic and viable. You can obtain loan from the financial institutions here (Guaranty trust bank, Access bank, Diamond Bank etc) here in Nigeria at a minimal interest rate, but all you need is a good business plan.
In conclusion, do you have a superb idea that will fetch you money, you don't have to wait, the time is now. Forget the fact that you need to school and come out with a good class of degree, what is important is the fact that you move out of your financial bondage and experience a world of financial freedom and independence. Remember Bill gate, Steve Jobs, Mark Zuckerberg and many more business tycoons were dropouts at a point in time but today the world has written their names in gold, you can also achieve same. Good luck.
For decades since internet marketing started, membership sites are perceived as goldmines of profiting massively in the quickest time possible. And the reason why is because you do the work once as an owner and get paid over and over again by people who are interested and want to continue learning from you. Or they like to use the resources and tools continuously since they needed them to run their own online business.
The question is despite knowing that membership sites are the best and fastest ways to earn, why do so many people procrastinate on having their own? The most common reasons I discovered are from their feedback in surveys are they are not technical. They have no idea how to build a website let alone membership. And moreover it involves a lot of work and time which is true since you have to provide value in the form of content, tools and resources continuously to those who wish to stay on as members. Even if there are free ones like Mark Ling's AffiloBlueprint, the same principles apply since most marketers not only want to make more sales but getting more leads as well. Because to them and myself as well, every subscriber is worth a dollar and every paying customer is worth two dollars and more depending on what they buy.
The way I see it, building memberships do not have to be that hard. You just have to signed up for courses on those, learn and implement and then you are good to go.Over the past 9 years since I began my internet marketing journey, I have invested into numerous membership courses. Besides AffiloBlueprint, I have access to Omar Martin's My Unfair Advantage, Adam Short's Niche Classroom and AmaSuite by Dave Guindon and Chris Guthrie. They all consisted of a set of 20-40 video tutorials, PDF manuals and software applications and other resources.
Although there are many themes on building membership courses, the one I have and been using for the past 5 years is Optimize Press. Designed and founded by James Dyson from UK, it is designed for building blogs, landing pages, salespages and membership sites. It is also the costliest but in terms of quality and customer support, they are among the best. Having learn and implemented what they teach in their video tutorials, I have build many landing pages, salesletters and membership sites in multiple niches. Besides internet marketing, I have other topics like health, personal development and technology.
So with that said, how do you build a membership site?
It might surprise you if I tell you the answer.
Which is -
You don't start out building a membership site.
Instead you began by finding a profitable niche.
As in forums and Facebook groups which you can search on related to what you are interested in or having problems but managed to overcome them.
Then what you need is to get connected to those groups of people as in introducing yourself and getting to know, build rapport and understand them as how you normally make friends. Find out their interests, challenges, strengths and weaknesses before compiling them into your notepad. And then from those, more or less you know what they are looking for.
I hear many people talking about finding, knowing and targeting your market first before starting any business. Which is true. And in internet business, those I mentioned above are those markets.
Then use those points you compiled them and write a series of articles on those. Then put them together into Microsoft Word or Open Office before saving them as PDF e-book.
Once I have done that, the next thing I will proceed is copying and pasting the content from those articles into power point slides. At the same time, I will sign up for the 30 day trial of Camtasia Studio to do and produce video recordings simply by reading from and adding more stuff to those slides.
When it comes to videos, there are two ways you can go about. The first is a straight 10-20 video series which will be best for low to middle-priced online courses. But if you are looking into high priced coaching programs, I will recommend 10-20 modules with each module covering a series of another 10-20 videos. The first module can be about niche and keyword research while the second and third touches on finding profitable affiliate programs and creating engaging content etc.
Once I got the PDF guide and videos done, I will add in other bonuses as resources. It can be interviews with other experts in the same niche, software tools and additional PDF and video series.
When it comes to building the site itself, I will touch on building optin pages, sales offers and membership sites from Optimize Press. Instead of using posts, I will focus more on pages and do certain settings and add plugins to enhance the look and use of the membership site.
I will also add menu on top to allow customers to find what they want quickly and easily.It will comprise of Home, Guides, Videos, Resources, Affiliates and Contact Us Page. Under Videos, there will be more pages with each dedicated to one video on one particular topic.
Finally I will buy Wishlist Members to allow certain customers in with their username and password which they will receive via email and redirection after signing up from the registration page they will be directed to after securing their copy.
In terms of pricing, members can choose to pay monthly and yearly. They can also cancel anytime if they do not wish to continue as members.
Finally I I will invite them to join my Facebook community group in which they can interact with one another and even do Joint Venture business deals.
Amuro Wesley has been marketing online for close to 9 years since starting in 2008 part-time and doing this full-time in 2010.
By promoting other people's products as well as his own.
For more tips and strategies, feel free to check out his blog at http://www.amurowesley.com and latest course at http://www.amurowesley.com/membership-authority-builder
The importance of List Building for online businesses can never be overemphasized!
List building defined:
List building is a marketing process that involves strategic gathering of limitless volume of followers for the sole reason to deliver vital news, messages, products info or events, etc. This ever-growing mailing list is created and developed by end-users who freely opt-in via subscription into an online business marketer's autoresponder facility. Whatever business you do online, you can compel your audience, prospects and clients to be part of your list for several reasons, such as: receiving newsletters, updates, discounts, etc. When you consider list building for your online business, it can be very lucrative and highly effective.
Below are some benefits of building and using a mailing list to help promote your online business:
For Pitching New Products/Services
When you choose to build a list for your business, it is actually people who trust in your products or services that will opt-in. A mailing list offers you the opportunity to market new products or services to potential customers. Whatever it is that you sell online, whether it is new software or some popular electronics, sales are almost guaranteed with your subscribers since they actually willingly opted into your mailing list. Once you are able to deliver effective sales pitch to your subscribers, making good profit becomes forthcoming and certain.
For Offering Exclusive Deals/Offers
When you are in the process of launching special offers, your mailing list will be most convenient to reach out to prospects that will quickly engage with the business. For example, if you sell a service or product at a list-price of $200 on your website you can sell the same service/product at $100 (providing special discount deal purchase link) to people who are subscribed to your mailing list. This can help you make loads of profit - especially if you have a large mailing list of subscribers.
For General Business Updates
When you need to inform your customers of very important product/service update your list will come in handy. Let's assume that your business social networking channel experiences a sudden technical disruption. You can quickly forward an email to your list informing them about the problem at hand.
Also, if you plan on having a live webinar or any event, subscribers on your mailing list would usually be among the first people to find out. With your list, you will be able to send emails at intervals inviting people to attend your live webinar or event.
With so many advantages of building a mailing list for your online business as mentioned above, it is clear that the Key to a successful online business is in the list. Start building your list today!
The $ is in the LIST! All the Web tools you need to achieve success under one roof for only $10/month! Autoresponder, Hosting, Splash/Squeeze page builder, Tracker, Rotator, Advertising and much more! Plus Unique Pay Plan, unmatched in the MLM industry - 100% commission! Discover how you can build a successful online business and start making $ NOW!
Introduction
The internet is an elephant, so to speak. So how do you eat an elephant? One would say one piece at a time. Every internet guru has his own views about how to succeed in the internet or online, but like any other thing in life, there is no one perfect way, or one size fits all. Some say content is king. Some say begin with a list. Some say begin with 100% automation. Content, list, and automation all matter, but what about the person that is just beginning and doesn't know his left from his right? I believe a beginner should start with a product to prove his credibility and from there move on to building a list while at the same time gradually working towards automating his website to work on autopilot. A Caveat about Starting With a Product
Having said that it's better to start with a product, I believe it's appropriate to throw in this qualification by saying that at the highest levels, you can actually sell a product you have not yet developed to your list or followers, but as a beginner, you may not be able to employ that strategy. At its most basic, it involves telling your followers that you have a product that is coming out in say 90 days or 180 days time and any one among them that buys in advance would get it at 30 or 20 percent discount. Some may decide to buy and you can then use the cash to develop the product. This strategy is for already well known "brands" like Peter Diamandis, Brendon Burchard, Tim Ferriss and Tony Robbins to mention just four.
How to Develop Your First Product
This presentation focuses on how you can develop your first product. The truth is, in internet business, you don't have to wait until you have a perfect product. Just begin and continue improving along the way. If you compare cars or any product for that matter made in the 1970s, 1980s and 1990s and 2000s, you notice that they keep getting better in terms of design, sleekness, and performance, to mention just three aspects. That should be your aim. Start, and keep improving day in and day out.
In this presentation, the focus is entirely on electronic products (eProducts), not the selling of physical products online, which is referred to as e-commerce. I'm assuming that you're already an expert operating in six dimensions as an author, trainer, speaker, coach, consultant, seminar leader and now gunning for the seventh dimension, information marketing. If you don't consider yourself an expert, don't worry too much, we'll come back to that and the scales will fall off from your eyes. Even if you're not operating in any of the dimensions yet, say you're just an employee, don't worry, this presentation will open your eyes to the possibilities ahead. The author of the book Instant Income, Janet Switzer, listed over 52 eProducts one can develop in her Maverick Program but we'll limit ourselves to just the simplest products as this is a beginner's program.
Understanding or knowing which products to develop, the demand for those products and how to position your products are beyond the scope of this presentation. Also marketing, selling and launching your product are outside the scope of this presentation. Having covered those preliminaries, let's dive in on your product development journey.
Products Suitable For E-Copies
The main products that you can easily convert to e-format are:
• Books
• Music
• Courses (seminars) - these are generally referred to as "How to Products."
• Speeches
• Research findings
The Top 7 Most Lucrative "How to Products" Areas In the Expert Industry
According to Brendon Burchard, in his book The Expert Messenger, the seven most lucrative how to product areas are:
E-Product Formats
The main formats are:
• PDF
• E-pub
• Mobi
• Audio (MP3)
• Videos (MP4)
Sites For Uploading Your E-Products
Having made or created your product, the next thing to do is to launch. You can launch your products through a combination of channels, including:
• Your website
• Third-party websites
• YouTube
• Vimeo
• Stitcher
• iTunes
• SoundCloud
• CD Baby
• To your List through an e-marketing platform, example, Mailchimp.
The Various Product Formats In Detail
Let us now take the product formats one at a time in slightly more detail.
PDF (Portable Document Format)
One of the easiest ways to join the online business as an expert is to start with training course, workshop, seminar or a book. Your book in particular can and will open doors especially if you can write a New York Times best seller. For a beginner, that might be far-fetched so let's just begin with a good book or a well thought out course. Having done your book or course (this applies too to seminars and workshops), you save in word or PowerPoint and convert it to PDF. PDF (portable document format) is a special format developed by Adobe and can be bought online or better still buy the CD and install in your laptop. Once converted to PDF, no one can amend or tinker with your product and you can upload it to your website and start selling. Sounds so simple? Yes! Technology simplifies things. Anybody with a laptop or smart-phone can buy your product and start enjoying it right away. Most new generation laptops and smart-phones have PDF reader pre-installed or you can simply download an app that enables you read the PDF document.
E-Pub
E-Pub (ePub) is short for electronic publication and is an eBook file format that the majority of devices, including iPad, android smartphones, tablets, computers, or e-readers can read. To convert your book to e-Pub requires a special software, which an average business centre can help you achieve. If you cannot get a business centre near you to convert your book to epub, you can do it online through a company by the name Allzone.
Mobi
Mobi is especially peculiar to Amazon Kindle as that is the only format that Kindle uses. Starting in 2011, some analysts projected that within five years there would be over 53million Kindles worldwide so if you want one of the Kindle users to buy your book, you have no choice but to have it in Mobi format. But there is good news. Amazon does not even require you to convert your book into Mobi before uploading to Amazon. You can upload to Amazon in Word format and Amazon KDP (Kindle Direct Publishing) will automatically convert it to Mobi for you.
MP4 and MP3
Just a few years ago we were using what was then known as CD (compact disc) before the mp3 format, which is an audio coding format for digital audio, was introduced. The mp3 (or MP3) format can store enormous amounts of sound so you don't need hundreds of CDs as before. Your finished work can be converted to mp3 very easily to be listened to using digital devices including smartphones, iPads and laptops. Don't worry about how to do this as an average sound or video editor would handle the technical aspects and help you uploaded your product to Stitcher, SoundCloud or CD Baby. Editing is not very expensive and goes for as low as $5 for a one hour episode depending on the editor and the fee keeps coming down as more and more people master the art of video editing.
Videos
Videos are what make the internet tick. Video engages more than any other medium so it's a must you learn how to do video. And the good news is that it's not as complex as you may imagine. You don't even need any technical skills. Direct-to-camera video is the one you make with an ordinary camera or camcorder. Camera comes highly recommended compared to camcorder not only because cameras are generally smaller in size and cheaper, but because they develop less heat compared to camcorders. Initially, you may have to rent the camera but with time, you may decide to acquire your own. The most popular camera type is Canon, but you can also make videos with your smart phone however there is a slight drawback as you may not be able to edit or get audio or MP3 out of a smart phone so having a camera has advantages.
The other type of video is the one you make with a software. For Windows computer, you use a software called Camtasia and for Apple computers, you use what is called screenflow. You have to pre-install camtasia (or screenflow if you're using Mac) in your computer to begin with. Let's focus on Windows computers since that is the one I use. Having installed camtasia in your computer, the other processes are pretty straight forward. You first prepare your presentation in PowerPoint. When your slides are ready, you put on the earphone and plug in the voice converter or adapter and switch on camtasia. Once camtasia is on, you start speaking and as you finish with one slide, you move to the next one until your presentation is over. Once your presentation is done, you save what you have done for editing and viola your video is ready and you can upload it to your website, YouTube or Vimeo. Editing is not very expensive and it's not something to worry about as an average business centre can handle it for you.
There is yet a third way of producing videos. This is different from camtasia video we just described above. In this case, there are actually companies that specialize in helping you make videos by providing you with prepared templates. One of them, which I use, is a company called Animoto. What you do is you sign on to Animoto and they give you the architecture to do a video complete with background music. You simply register with the company and once you log-in you just follow the straightforward instructions for preparing a video.
Animoto has free and paid versions of the service. The paid version starts at about $96 per annum. You don't need any skills to do a video. The website provides all the needed headings, such as description of video, which you fill in and upload the pictures and provide a description of your video and viola, your video is ready. In the free and lower end paid versions, the company's logo, Animoto, will appear on your video, but in the premium versions, nothing appears so no one would know you used Animoto. For the very high end versions, you can even customize by putting your name or company's name and logo on the video. For the free version, you'll be provided with a maximum of 6 place holders for just 1 minute video and no more. If you want longer videos then you have to go for the paid versions.
Conclusion
A journey of a thousand miles as the saying goes begins with one step. Internet or online expert business sounds and appears hard when you have no one to guide and show you the way. The fastest way to cut your learning curve is to get a coach and you'll be up and running in no time. In our Expert Empire Program we guide you through how to develop e-Products.
Paul Uduk is the author of five books, including Bridges to the Customer's Heart, Wealth Beyond Your Imagination and The Celebrity Speaker, all available at his website, http://www.pauluduk.com and on Amazon. He is the CEO of Vision & Talent, one of Nigeria's most respected service excellence and process excellence training consultancies, which can be reached via http://www.visionandtalent.com. In addition to training for some of the most respected brands, including Nestoil, Heineken, Inlaks, Dangote and Berger, to name a few, he coaches executives on book writing and the list of his clients read like who is who. Paul recently launched The Expert Empire Program that helps beginners stake a claim in the expert industry on Vimeo. Paul can be reached by email via paul@pauluduk.com or pauluduk@gmail.com and by phone +2348033075133.
Content curation is a quick way to produce helpful content for your target audience. It's a shortcut to adding valuable content to your blog or website because you're not producing it from scratch. But you are offering value by writing comments on why it's useful, beneficial or relevant to your audience.
It's the process of locating, arranging, placing comments on and spreading online the best and most relevant content about the niche you are working in.
Determine a Strategy
How much curated content do you want on your blog? A good blend could be 70% original content, 30% curated.
Where Will You Get The Content?
Make a checklist of the most important websites and blogs you visit on a regular basis. Read the headlines to find the content you find helpful and think your target audience will appreciate.
Your Tone of Voice
Some people really like to report the facts. Others enjoy stirring up controversy and be as contentious as possible.
Give An Opinion on the Curated Content
Many entrepreneurs who curate content just put up the subject material without saying why it's important or what the context is. Talk about the issues, why the content shows a development about the specific issue, and so on. Make connections for the reader so they can see the value of the content and the value of the thought and work you are putting into your curation.
What Are Your Target Audience's Pain Points
What are the most widespread problems that your audience have and what can help them fix those problems? Yes, you want to sell your own products, but don't avoid referring to your competitors entirely or it will seem unnatural and spammy.
Answer Their Common Questions
Frequently asked questions need an answer. If you don't have time to answer them all, use curated content to assist you. Remark on the content, such as why the strategy is good, bad, or could be better in some way. This will carry on demonstrating your knowledge and that you are worth paying attention to.
Pick Out the Best Content from the Best Sources
Think of yourself as the professional editor of a popular magazine. Only let the top content reach your pages.
Know How To Curate Content Legally
Make sure that you credit all your resources so you're not accused of robbing content. Give the Website URL of the original work and the name of the author or publication, the date, and any other relevant information. If you're uncertain about using the content material, get in touch with the website owner and ask. Generally, they'll be happy to give approval, provided you're not slating their work as a load of garbage.
Are you are ready to be a better blogger? Discover 21 different one-a-day tasks and activities for getting more traffic, more prospects, more customers and more sales. Download my free checklist, 21 Days To A Better Blog, at https://jonallo.com/better-blog
Affiliate marketing is a type of performance-based marketing in which a business rewards its affiliates for each customer brought by the affiliate's own marketing efforts. It is not overly cost-intensive because affiliates do not need to acquire their own products. Some affiliatesmarketers opt to pursue cost intensive promotional campaigns to earn commissions, while others go through the organic route. Both strategies could be effective but for people starting out in this business, the organic route is the sustainable sensible option. This option involves the following five fundamental steps:
• Finding a gap in the market within a niche of interest
• Choosing a communication platform
• Creating valuable content
• Monetizing traffic
• Scaling up and sustaining your business
Finding A Gap In The Market Within A Niche Of Interest
There are two parts to this process. The first task is to find a gap in the marketplace that you want to fill. This is the research phase of the process and getting this right would set you on a solid ground. The second part of the process is finding this gap within a niche of interest to you.
The reason behind this is simple but very important. When you love what you do, it is no longer a chore. You will be required to create content around this subject for a long time, so it would be easier if you found the niche interesting. Choosing a niche requires a balancing act. While a niche of interest is key. Your chosen niche should be profitable. There are several ways to determine a profitable niche. You should explore the products and services within the niche and its content potential.
Choosing A Communication Platform
The second step is having a medium to communicate and share your insights with your audience. This would involve creating a website and creating content. Your website and publications would be your vehicle for communication. You do not need to be an internet whiz to create a website. All that is required is domain provider, web host and knowledge of WordPress. If you prefer building on the front end using drag and drop tools. You would find platforms such as Wix.com, Web.com or Weebly.com etc. very helpful. If you have the proper guidance, setting up a website or blog can be done quickly enabling you to create content over time. There are platforms out there where you could learn how to set up a website for free. Read on for my top recommendation. Creating Valuable Content
Content is king is a phrase to remember. To achieve success, you need traffic and that comes through creating valuable content. Delivering value to your target audience is very crucial to achieve success. Think about the gap you identified within the first step and how you are going to bridge it.
What is the solution to the problem? Are there several solutions available? What are the options? What information is required for your audience, to make an informed decision? If you offer value to your audience, they will stick around. There are several techniques and resources that will help you achieve traffic, but this will dissipate if your content is not considered to be valuable. There are several resources eg keyword tools such that will enable you to target specific keywords, although most will be paid resource. If you are just starting out, there are free platforms that you could leverage the same resources. Read on for my top recommendation.
Monetizing Traffic
Monetizing your traffic is what affiliate marketing is all about. You drive commissions through affiliate promotions and advertising. For instance, if you are recommending a product or service. Your audience will reward you for the value provided by following your recommendation. It is important to understand that your earnings grow as your following grows. Google AdSense is also a way to monetize your traffic. This is a program run by Google that allows publishers in the Google Network of content sites to serve automatic text, image, video, or interactive media advertisements, that are targeted to site content and audience.
Scaling Up and Sustaining Your Business
After establishing traffic and monetizing it. It is now time to scale up your operation. Naturally, If you took care of steps 3 and 4 correctly, you should be able to generate repeat business. Scaling up your operations sometimes requires doing things such as outsourcing or bringing in more resources. This would enable you to grow your business. To sustain your business when scaling up. You must ensure that those values that have brought you success in the first place are not compromised. If you maintain that and evolve correctly, you will be able to sustain and grow successfully. Scaling up your business with sustainability in mind ensures that you are on solid ground.
Conclusion
Mastering these fundamental costs effective steps would set you on the right path towards success within any online business. You will be able to grow your business organically and be sustainable in the long run. Mastering them requires proper guidance and training. To be a doctor you would have to attend medical school and to practice law, you would have to go to law school. It is not rocket science to figure out that the same applies to become successful online. Do your due diligence and choose a training resource platform to help guide your path.
Thank you for stopping by. If you ever need a hand or have any questions, feel free to contact me through my blog post
http://designwealthonline.com
I will be more than happy to help you out. I wish you all the best
As soon as you trust yourself, you will know how to live.
Goethe wrote that, and let’s face it...that makes a lot of sense.
The problem is, it’s pretty hard to trust yourself when you are trying to do something new (like internet marketing) and you don’t even know where to start.
What makes it worse is that there are endless amounts of information written on the topic and every day more is being added to the stack...pretty much all of it conflicts with each other in one way or another.
So what is a person to do with a situation like that?
Well personally I say start with this:
Step 1. Do your best. Acknowledge that it won’t be perfect or maybe even good but your best is good enough and recognize that your best will get better every day.
Step 2. Commit yourself to the craft. Making a living online is a science and an artform. It takes practice to get good at it. Practice and experience. So make it a priority and dedicate a little bit of time to getting better at it every day.
Step 3. Understand that to make money online you need a steady stream of targeted traffic. By targeted I mean traffic that cares about what you are selling.
Step 4. Understand that the single most reliable and cheapest source for targeted traffic that converts highly into dollars is email.
Step 5. Commit to becoming great at effective list building and email marketing.
Step 6. Understand that there are many ways to be great online. Many ways to make money and many ways to do almost everything. However you only need to master one. Commit to your one path and let everything else fall away until you get your project to money.
That’s it. For now.
In my messages, I'm going to give you a valuable education on the world of digital marketing.
If you're looking to create MLM success, which I know you are... then there's one thing that you better make sure of.
That one thing is that you're putting out great content.
Now what do I mean when I say great content? You see there's only one secret to great content and that's that the content is valuable. When content is valuable it simply means that your readers will be able to use that content and make some sort of use of it.
If your MLM success is dependent on you having valuable content, what are some of the ways that you can ensure that your content is usable by your readers.
Here are 3 Ways to Create MLM Success by Making Your Content Valuable and Usable
First... Give Tips That Are Immediately Useful - If you give your readers a tip that they can use today, to see some success, then they're going to look at you as someone that they want to know more about and work with.
Of course, this assumes that you're marketing to people who are already in the home business arena. This is a huge way to bring some heavy hitters into your downline, simply by showing them that you too are serious and know what you're talking about.
This also brings the people who are looking for mentorship into your downline. These are the people who have put their faith in another sponsor with another business with high hopes, only to find out that this sponsor knew little more than they did about creating MLM success for themselves.
So, putting out great content that people can use pronto will grab these people and have then knocking down your door to join you and your business opportunity.
Second... Be Inspiring - Creating inspiration will go a long way in creating raving fans that want to work with you. This is because we're all dying to be inspired. We read books that inspire us, we buy posters with inspiring quotes, we watch inspiring movies over and over again, basically we'll walk over hot coals for inspiration.
If you're the one providing that inspiration then you're going to win a lot of friends and well... influence a lot of people to steal the title of the great book.
Inspiring people means giving them a kick in the pants to get them to act. Helping them see the reasons and the ways to reach their goals, and achieve their dreams. When they're inspired they'll be looking for your mentorship to get them closer and closer... and in the situation of MLM success, or home business success this means very likely joining your MLM business opportunity.
Third... Be Entertaining - Sure, people want inspiration and they want great tips, but what they also really want is to be entertained. The proof is simply looking at movie sales, music sales, sports stadium seating, concert halls, Broadway, and television. People want to be entertained, and so if you can provide that entertainment along with the two points above, then you've got yourself a heck of a captivated audience.
This means an audience captivated by your voice.
So, as you can see, creating MLM success isn't that difficult as long as you're creating valuable content that people flock to... and now you know exactly how to do that.
About The Author
David L. Feinstein, noted business coach and home business entrepreneur, is the author of various articles and books that help to empower individuals. To get the real innovative marketing knowledge and training, so you can be at the cutting edge of using technology to build your internet network marketing business correctly, visit; http://www.DavidLFeinstein.com
You can become the MLM business master, by providing key essential skills that your prospects black in their life. One key skill that you need to survive in this business is a flexible mind. A closed mind will bring you more problems than you could face. What this means is that you won't be able to be more flexible or acceptable to new ideas. An open mind is vital to improve your business line. Later on, in this article we will talk more about having an open mind and other key skills in order to master the business.
Master the MLM Business Mindset
To master the MLM business mindset, you will need to understand the importance of having an open mind. Your mind should be like clay, where it is moldable as you go from day to day. This means dropping fears and other irrational states of mind and becoming one with the business. This also means accepting your flaws and faults. To improve yourself beyond measure through continuous education and focus on the benefit of your prospects. Some education is free and while others can cause a little bit but it is worth it in the long run.
Don't fear failure in your MLM business. Mistakes will happen but you can survive if you are prepared to do with your own faults and flaws. Responsibility is another key issue to respond to when you're first in the business. This will help create a state of peace and determination As you move forward with your marketing plan. Your business ethics should be clear as you expect others to be clear and transparent as you shop at your favorite places.
Taking a leap of faith in your MLM business
Have faith in yourself and in your MLM business. The lack of faith in your business can cause it to crash hard and you may feel like you failed in life but that's not the case. The faith you need will grow as you see success but unfortunately you have to start out with some face time before you can see that success. Don't give up as time shows you problems and issues within your marketing. Adjust your plan and adjust your action and move forward because you never know what will work and what will fail. Life is like a bouncy ball, it goes up and it goes down but you're the one that controls that, not me not anybody else. Only you can get up in the morning make that cup of coffee have that donut or toast and get started in your business. This is why having the master mindset is important in life and that's just your MLM business. You can have success in everything you do if you're positive and focused in the right way.
About The Author
David L. Feinstein, noted business coach and home business entrepreneur, is the author of various articles and books that help to empower individuals. To get the real innovative marketing knowledge and training, so you can be at the cutting edge of using technology to build your internet network marketing business correctly, visit; http://www.DavidLFeinstein.com
