When Email Marketing Becomes Spam

In some ways, we can consider email revolutionary. It even predates the internet's ancestor, the ARPANET. In 1965, the first version of email was found in computers at Massachusetts Institute of Technology for a program dubbed "MAILBOX". In a little over ten years, people saw the potential of marketing in email, but because such method was non-existent at this point, Gary Thuerk ended up pioneering the first spam message when he sent the same email to 400 people in 1978.

Today, we know there's a clear distinction between spam and email marketing. But usually when people think of spam, the first thing that comes to mind are messages that tell you one million dollars is waiting for you and all you have to do is click the button. By this standard, almost everyone is able to identify what messages are considered spam.

Since nobody falls for that anymore, spam senders have gotten more cultured with their techniques. And sometimes, this means even your techniques can get lost in the strategies of spam. So if you're constructing your own email marketing campaign strategy, here are a few pointers for you to distinguish legitimate email marketing from spam.

Spam is sent with no permission, email marketing asks

If you'll notice, legitimate campaigns begin with an opt-in form on websites. As entrepreneurs, you have to respect your customers enough to let them decide if they want to receive weekly updates from you via email.

Spam messages are intrusive, and there's almost never a way for you to opt-out of their mailing list. But one takeaway from spam is that they offer their readers something (not real but it's the thought that counts). Mention what you can offer to your readers, like a free trial or free PDF, to let them know what they can get from subscribing to your emails.

Spam enters deceptive subject lines, email marketing sends specific ones

Spam messages usually promise something big in their subject lines. But even legitimate email marketers get carried away with using subject lines such as "Your invitation from us" or "Your gift is waiting". Studies show, the click-through rate of emails with deceptive subject lines is next to zero. Why even bother?

Everyone knows this tactic, too. Admit it; you'd never open an email that says, "your gift is waiting for you".

At this point, one of the best methods to get users to open your emails is to use open loops, or incomplete ideas. For example, you could use "The one thing I wish I learned from college is... " to make recipients want to find out more.

Spam makes it impossible for users to opt-out of mailing lists, email marketing honors opt-outs

As email marketers, you should make it a point to give your recipients choices to opt out of getting your emails. Along with this, not only does good email marketing allow users to opt out, they present clear and concise explanations on how users can opt out. Make sure to give your recipients a return email address, too.

It's worth noting that some email marketers still act intrusively, still sending certain types of emails to people who have already opted out. You must honor recipients requesting to opt out of all commercial messages. Remember, at its core, spam is a bulk of unsolicited messages.

When you follow guidelines on email marketing and respect your customers, you know your campaign can and will succeed. It all boils down to your strategy. With the help of some experts on email campaign management, your company can deliver the best email campaign without bordering on spam.

Article Source: http://EzineArticles.com/expert/Donald_Smithon/2139064
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The Reason Why Email Marketing Is Still The Best

Digital marketing is great hype today. New methods and techniques to conduct the marketing are being devised every day. Amidst all this, it is easy to assume that email marketing is an obsolete process.

We may consider it as it is no longer being used or isn't fetching desirable results.

However, you couldn't be more wrong.

Email marketing is still widespread today. It is, in fact, becoming more successful with time. But what makes it such an appealing marketing technique, despite being so old?

Well, let's find out.

Here are the reasons why people are still in love with email marketing:

1. Low Cost

The biggest reasons why emailing continues to remain one of the favorites is the cost factor. It has a very low cost involved. All you require is an operational email ID, and you are ready to start working on the email marketing tactics.

Sometimes, people start buying bulk email addresses. However, it is quite rare. Mostly they send emails only to people who genuinely subscribe to the site themselves.

An emerging practice is to use software for automating the generation and sending of emails. However, this cost is often less compared to other modes of marketing.

There are neither any print charges involved, nor do you need to pay fees for the advertisements space like space on television and newspapers. Overall, email marketing remains one of the cheapest modes of marketing.

2. Only for the customers

Most marketing techniques involve users who may have never interacted with the brand. Some types of digital marketing tactics target users who have shown similar interests in their actions, as seen on Facebook and Google.

However, email marketing is the only marketing mode where the users themselves ask to be part of the company's subscribers.

Companies get email addresses of the users either when they subscribe to the newsletters or when they register to their website.

Taking advance approval from customers ensures that emailing effort is more visible and effective compared to other marketing methods.

3. Target your audience

One of the big merits of the email marketing is that it allows you to target a particular segment of your audience.

Since companies usually obtain email addresses by subscription or registration, they also capture their basic information about the customer like name, gender, age, location etc.

This information could be utilized in creating targeting emails.

For instance, if your company has a great offer for students, you can send emails to users who are less than 24 years of age. And, if your company is offering discounted prices on women apparels, then you may consider targeting females instead of men.

Users can also notice the pattern that they receive only those emails that are relevant to them. Thus, apart from saving a lot of resources, the company is also able to create a trust factor between the customer and the brand.

4. Ask them to make a move

One-way marketing despite having a broader reach suffers from a very critical drawback, i.e., lack of interaction. Even if you pitch the best of your marketing ideas, yet the user is free to ignore them.

In simpler words, you just cannot compel users to make an effort for paying heed to your offer. However, small efforts can definitely pay off.

Email marketing allows you to put in those efforts. By introducing a simple "call-to-action", you can ask the users to visit your website and see what you have to offer.

Having call-to-action also saves you from the trouble of giving too much information in the mail itself. Thus, in the email body, you can simply include the most-appealing content.

5. Saves you the effort

Apart from being cost-effective, it is one of the simplest marketing methods around. One does not require any high-end software, no huge team or a separate department.

All you need is the required hardware and a few professionals who know the job.

There is always a scope for better software and tools to be used in email marketing.

However, people mostly prefer the simple format, since it is majorly the content that decides the effectiveness of an email. The lack of complexity allows you to focus completely on creating an appealing email content.

6. See your score

A salient feature that makes the email marketing technique a desirable one is the metrics. Most traditional marketing methods have no or poor metrics, like radio, television, and newspapers.

However, in email marketing, despite being decades old, you can get all the measurements you need.

Also note, to identify the performance metrics, you would require appropriate email software.

A right software will tell you everything correctly, right from the number of emails that were actually opened to the ones that redirected the user to your website.

These results could give you insights into what is and isn't working for your campaign.

7. See instant results

One great benefits of using email marketing is that it allows you to perceive instant results. As soon as you send an email, the user would either receive it or be notified about it. Most people check their emails within 24 hours.

Thus, whether or not the user decides to take your offer, you get to see the real results the next day.

Most other marketing methods require some days or even weeks to bear results. But email marketing can get you the results before the date changes.

Some people argue that such hasty marketing is counterproductive, but that is utterly false.

8. No boundaries

Email marketing being a prominent part of the internet marketing, it does not have any boundaries set by geography.

While this is true for any digital marketing method, the email marketing is the true alternative to the traditional marketing methods like print and television.

The difference is you can target customers globally belonging to various countries, genders, age groups, professions etc.

The more range of customers you choose, the bigger will your potential customer base would be.

Conclusion

Email marketing, despite the negative stereotype, is both alive and productive even today. As discussed above, there are loads of speculations that make people fall in love with it.

Though there are other marketing methods may beat the email method in one or two ways, overall, it is still one of the most effective and accessible marketing methods across the globe.

Nisha Garg is an affiliate marketer cum blogger. She believes each day as a learning day and presently exploring facts about email marketing. To know more about her visit: http://nishagarg.com/

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6 Ways To Make Email Marketing More Effective

In this article, I'm going to share with you 6 ways to make email marketing more effective so that you can use it to increase your sales and at the same time increase your customer base.

B2B (business to business) and B2C (business to consumers) are way different writing styles when it comes to emails.

In this article, we will focus on B2C since that's what I do.

Here are 6 ways you need to consider focusing on if you want to create a more effective email marketing campaign.

1. You need to know what kind of a campaign you are going to be sending

This could be a promotion or it could be just a content series. Whatever you choose will depend on what you have going on in your business at the time.

Just remember a rule of thumb is to make sure you are not just sending out promotion after promotion day after day. Make sure you throw in some valuable content at least once or twice a week to break up the promotions and to provide value to your list.

2. Use curiosity subject lines

If you want to get more opens on your emails then you need to play it smart. Write subject lines that get attention and make them want to read more. If you tell them what the email is in the subject line do you think they will open it? Use just enough curiosity to make them take action to see what it's all about.

3. Be friendly to build relationships faster

Remember to write as if you are writing to a good friend, be friendly and casual. The friendlier you sound the faster you will build a relationship with your subscriber.

Tell them stories about what you are doing that day or something you might do later after you finish writing them the email. Give them valuable advice of something that happened to you that they can benefit from.

4. Leave a clear call to action

Believe it or not your subscribers want you to tell them what to do so don't beat around the bush. Say what you need to say and tell them what you want them to do such as:

Click here to do this, or Click here to watch this video.

Remember that they got on your list because they were interested in something that you are good at. And they are looking up to you for guidance and advice, so don't let them down.

5. Keep them engaged

When sending out your campaigns be sure to segment your list so that they get on the right list. This will help make better sales and get better conversion rates from your products.

If you are sending the right promotions to the right list of people you can see how your business will benefit.

To do this simply create a new list for each type of product you promote. Let's say for instance list building. When you send out your warming email series for your new list building product you want to have a list set up with an opt-in page (squeeze page) where you are giving something away about list building.

That way all the subs from your regular list will not be put on your "list building" list and when you're ready to sell that product you will have a hungry list of people ready to buy it. Make sense?

6. Track your results

A lot of email marketer that are just starting out make the big mistake of not tracking their open rates, click through rates, and they don't keep their list clean.

Most autoresponders these days have all the tracking you need, all you have to do is go in the "statistics" section and see how many opens you got and how many clicks.

I'm not going to tell you how to manage your list, but my rule of thumb is if no one opens any of my emails in 60 days, I delete them. Because chances are if they didn't click or open anything for that many days they never will.

Now you can also send out a win back campaign before you delete them just to see if they finally open something from you, but I'll leave that for another article.

If you would like more cool info on email marketing, here is 10 email marketing hacks I put together: http://ronnierokksmith.com/email-marketing-hacks-7-special/

Article Source: http://EzineArticles.com/expert/Ronnie_Rokk_Smith/2521981
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Is Email Marketing Still Relevant?

The recent introduction of the general data protection regulation (GDPR) has had a direct impact on marketing practices, including email marketing. Is email marketing still one of the most effective marketing tools for your business?

The answer is yes, email marketing is still one of the most effective tools for driving sales in your business, but as with most forms of marketing, it rarely stands still.

Ensure You're Compliant

Personal privacy is a major concern today when it comes to email marketing. So is the way you use the data you collect. Read over your current privacy policy and terms of service for your website to ensure you are up to date.

Mobile-Friendly Emails

Your email should be readable on any device that your subscriber decides to read it on. You can check out how your emails and website look on free tools such as mobiletest.me and responsinator.com to view your content on a range of simulated screens.

Email Rendering

There's a similar problem with the way emails appear in different email services. Check the overall look of your emails at Yahoo! mail, Gmail, Hotmail etc to be sure it doesn't look wrong.

Coding Issues

Some marketers prefer HTML coded emails, while others opt for plain text. Any HTML coding mistakes could ruin the look and feel of the email, or even prevent some or all of it from being seen. Check your code at a site like Dirty Markup and clean any errors.

Check and Test

Be sure to carefully check any email before you send it. Look for typing errors and ensure that the link clicks through to the correct page. Make sure that things like the date and time of an event are correct. People are very busy and don't have time for you to send two or three emails on the same subject, trying to correct basic errors you should have found in the first place.

Send High-Quality Information, Not Just Sales Info

Be certain all your emails are relevant and interesting to your target audience. Do more than just try to sell them stuff, and odds are they will continue being on your list, look forward to your emails and open them, and even forward the emails to other people.

Make It Easy For People To Unsubscribe

If your subscriber makes a decision that they don't want to get any more emails from you, make it possible for them to easily unsubscribe. If you make it difficult, they will start to begrudge your emails and will certainly never buy from you. They may also report you as spam, which will cause you complications in the future.

Email marketing can achieve awesome results for the smart marketer. On average, a prospect needs to see your messages 7 to 8 times before they trust you enough to buy something. Email is the perfect way to deliver these messages with a structured marketing funnel. To learn more, download my free Marketing Funnel Checklist at https://jonallo.com/salesfunnel

Article Source: http://EzineArticles.com/expert/Jon_Allo/1079948
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Fighting the Battles of the Forex Market

Understanding the tiny facts about the Forex market is mostly what it takes to be a successful trader. Many people from a standoff-ish point of view see Forex trading as so much hard work meant only for professionals with long years of experience in the finance industry - but there is more to it. What many do not know is that just about anyone can make a huge fortune from the Forex market with the right idea and the right practice.

It is true that there is need for hard work and experience, but that is just the secondary aspect of what one needs to succeed as a Forex trader. People readily skip the primary facts that form the foundation of a successful trader, thinking they are negligible when they are not. A stable psychological state of mind is one of the primary factors that have so far proven immensely important in trading successfully. The weird thing about it is that anyone, new or seasoned professional traders, can fall prey of the damage that comes from not having a sound mind towards trading Forex. It takes constant efforts, irrespective of past records, to keep one's head above water in the world of currency exchange.

TAKE A LOOK AT THE FOLLOWING SCENARIO

Mr. A is experienced in the finance industry as a professional analyst and trader. He has worked with so many finance organizations, learnt a lot in the process, and even developed some awesome theories that earned him a noble price. Obviously, he is highly sought after at all times, and there is a long waiting list of huge finance firms asking for his consultation and partnership. Mr. A finally agrees to work with one of the big companies as the team leader of a group of exceptional high end professionals like himself, and the whole world's eyes were on them to see how they will fare. Definitely, Mr. A and his team are expected to change the story of the organization for good; everyone expected that. The question now is how good will the outcome be? You can imagine the surprise when Mr. A and his team lead the company to its demise. Yes, the company closed down as a result of wrong calculations amplified by leverage.

What went wrong with Mr. A and his team? The only logical explanation to that is that they were too proud of their achievements, and as such were psychologically damaged to the point that they thought they knew it all. They felt they could control the Forex market since they are an excellent group of analysts working together, probably the best group of analysts in the whole wide world. That right there is psychological instability, and it does not go well with Forex trading.

HOW TO MASTER THE PSYCHOLOGICAL ASPECT OF Forex TRADING

Meanwhile, this story is real. It happened to LTCM funding company, and there is so much the finance world can learn from that when it comes to mastering of emotions while trading the Forex market. Here are some points to help:

1. ALWAYS WORK WITH MODERATION:

Do not put all of your eggs in one basket; never. There will always be better opportunities in future, so it makes no sense to feel like "it is now or never". Greed is at the top of the list of the problems encountered by Forex traders. It is important to always seek profit and attach importance to financial success, but it should not be the driving force of the traders.

To make sure greed does not prevail, ensure strict adherence to discipline. Traders should always learn to stick to their trading strategies at all times. Every anticipated move should be based on principles established by the diligent study of the market.

2. WHAT IS THE WORSE THAT CAN HAPPEN?

In the career life of every Forex trader comes a time of indecision. No one can control the Forex market, and that is more than enough reason for many to fear. There are times a trader may be on a failing streak, and it looks like the strategy is not what it should be. Well, it is the Forex market; no one has control over it. The best any trader can do is to stick to the plan, and keep a bit of an open mind towards the opinion of others based on proper research. Indecision should be highly avoided, even at the point of fear.

To avoid the implications of trading fears, traders should learn to stick to the strategy of course, and avoid random decisions. Also, traders should avoid leveraging their accounts unreasonably, thereby risking too much. Always have it in mind to stake just as much as you are willing to lose.

3. DON'T GET HIGH:

The thing about getting high is that your state of mind is elevated in an unrealistic manner. A trader that gets high on Forex trading is tempted to believe that Forex will give him unlimited wealth no matter the approach he takes. Even traders that may not have ever experienced failure in trades should not get high or euphoric on that. In most cases, people that are in a euphoric state of mind while trading Forex end up frustrated because they allowed their feelings of might to blind their reasoning. If you have been on a winning streak for a while, be careful not to think that you have mastered Forex trading so much that you can trade without your strategy and still get good results. Anyone that dares to do that is simply high; and is doomed to fail at a point.

Always have it in mind that all strategies have flaws, no matter how long it has worked perfectly well in trades. The market changes, therefore strategies need to be altered to suit the change as required. A trade can only be successful if the trader has put in time to study the market and applied profitable principles of trading, not the other way round. The case of LTCM is a very good instance of this case.

4. IT GETS BETTER:

Again, a trade can only be successful if the trader put in time to study the market and applied profitable principles of trading. It is possible to lose several trade one after the other; it happens even to the best of Forex traders, which can lead to panic. However, this is not enough reason to quit as many may be tempted to, rather, the trader should put in the required time to study the market and apply the right principles.

Note that periods of market volatility causes panic more than any other factor. Volatility can make a sound strategy seem like it is useless, which is true. Strategies for trading a volatile market environment are not exactly the same with non volatile market conditions. Some traders prefer to use a different strategy entirely, or stay away from trading the Forex market in such times.

CONCLUSION:

No one masters anything overnight. It takes time, persistence, and constant practice; but in the long run, it all pays off profitably. The Forex market is the biggest market in the world, there is always room for anyone to trade and make good profit when the right principles are applied.

Hi,
I am UC Ann Nwancho, and I am a professional freelance writer for hire. You can catch me @ucannwrites, or visit my business site http://www.writematics.com. I look forward to hearing from you.
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Email Marketing is One of The Most Important Digital Marketing Techniques

Email marketing is becoming one of the best effective and affordable tools for online marketing.

As the Net has grown, e-mail marketing is becoming one of the best effective and affordable tools for online marketing. E-mail marketing significantly impacts businesses if they are B2B or B2C (business to business/business to consumer).

Marketing throughout e-mail raises your brand devotion and raises your customer service throughout the eyes of your buyers. When ever permission based e-mail marketing is carried out correct it can easily be even more good than any sort of other kind of web marketing technique. The point to bear in mind is that no one single element of website marketing may stand on its own.

For example, an e-mail newsletter must have a tremendous site to support it and also curiosity in your business to build your e-mail list in the first place. The quantity one activity on the web is e-mail. This is the reason e-mail can certainly be utilized as a superb internet marketing tool. Various Internet end users say that they would rather get marketing messages in their e-mail than be bothered by sales phone calls at home

Permission Based E-mail.

One essential key element to a powerful e-mail marketing technique is to just concentrate on permission based mail. This involves that consumers have to select to get mail from you. This is known as "opt in". You should certainly by no means rent or purchase an e-mail list since this is regarded as to be spam.

No matter what precisely the person of the e-mail list will tell you, the absolute majority of the addresses on the list did not opt in to get e-mail or to have their exclusive info sold to you. Once you send e-mail to customers who don't desire it you're sending spam. Spam will grant your company image a cheap appearance and eliminates virtually any trust that clients have in you.

You need prospects that are top quality and not amount and this results in building up your personal e-mail list. You'll discover that the final effects will be huge to you and your business.

Not really an add-on of support services.

E-mail marketing will need to be viewed as a complement of the customer service that you offer. You want to be capable to connect with your buyers at every single point in the sales procedure. The moment you provide your consumers what they request, with out mistreating any authorization, you set up the foundation for a bond that is founded on value and leads to long-term customer devotion.

Learn Internet Marketing and start making money right now! Take my Free Internet Marketing Email Mini Course. Also make sure you visit my Internet Marketing Blog [http://blog.onlinemarketingcore.com] to read more similar articles of this topic.

Article Source: http://EzineArticles.com/expert/Ramon_Tarruella/2067899
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3 Simple and Effective Forex Strategies

Using simple but effective Forex strategies need not be difficult. There are three popular styles when it comes to actually trading currency. Ideally, you should try to apply aspects of each of these styles to maximize your success.

Here we will discuss them so that you can begin to implement in your Forex investment plan:

Technical Information Analysis

This is when you take advantage of all information available on the currency pair. This is especially useful because you can have constant updates and keep a very close eye on the best possible time to affect your buyout or trade.

This will allow you to leave trade options open until a currency or currency pair will achieve the price that you're looking for and keep a constant eye on happenings.

Sentiment Trades

This is a different aspect from technical trading because it involves market shifts that move based on feeling rather than specific fundamental facts. Market sentiment can often require you to react on a very visceral or gut driven basis and what you think the market will also react to.

It assumes that you have an understanding and intuitive feel for the market and currency trades based on prior experience. One huge advantage of this kind of trading is that it allows you to anticipate a market based on prior experience and outperform the herd consistently.

Specific Forex Strategies

There are literally dozens of books written on Forex trading strategies. Each specific strategy builds upon prior knowledge bases and allows you the opportunity to take advantage of proven methods when it comes to currency exchanges.

For example, the London Jammer trade takes example of specific volatility and indecision that has characterized many of the European markets. Tactics like this work best with certain kinds of reoccurring events happening in the market.

It becomes the responsibility of the trader to recognize events, trends and specific day trading sessions that will trigger the ability to choose the correct Forex strategy. When patterns are identified, you would then invoke the strategy that you would use to counter or take advantage of the events in the markets.

In the end, all investment strategies involve risk, sufficient information, a feel for the market and the ability to make decisions on the fly. Effective Forex strategies take advantage of all of these events and combine together for the right opportunity for you and your future investments.

If you want to be a successful Forex trader then discover how to use Forex by signing up for my "NO COST" Forex online training course, learn valuable Forex trading tips and get advice on how to be successful with easy to implement Forex trading tips go to: Answers About Forex and you will discover the secrets to being successful with Forex!

Article Source: http://EzineArticles.com/expert/Joel_Gray/137609
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How to Become a Successful Self Made Forex Trader

To really be successful at Forex trading, you need to have it at the back of your mind that Forex will definitely pay you well if you'll only work hard with patience and consistency. The market may already be saturated with traders, but there is always room at the top if you're willing to pay the price.

Forex is the largest market on earth, with a trade volume of over $4.5 trillion. That is a huge amount of money, but it's more or less expected when you consider that most currencies, if not all, are traded in the Forex market. People from different locations around the globe take part in it, and it has been in existence since the days of trade-by-batter, when it wasn't known as Forex.

However, so much has changed since the inception of Forex. In the past, Forex trading was as simple as using gold and silver as a method of international payment (which were usually affected by global supply and demand). These days, prospective traders with the view of a successful Forex career will have to be more specific and familiar with the modern strategies of the Forex market.

Here are questions you must ask yourself if you want to be a successful Forex trader.

1. HAVE YOU MADE UP YOUR MIND?

Before you even register with a Forex broker to trade Forex, you need to make up your mind to do what it takes to be a successful trader; otherwise you'll just while away your time and eventually quit. You may think that your drive at the moment will see you through Forex ups and downs, but successful and experienced Forex traders beg to differ - human psychology is a major Forex demon.

It is an established fact that human psychology, if not controlled, can ruin a trader.

If you're not able to control you psychology, that means you allow your emotions to come into play all the time, controlling how you approach a trade. If trades are going well, emotions are high; you're happy, and willing to continue trading. If trades are not going well, you feel bad, and unwilling to continue.

On the other hand, if you learn to control your emotions and not allow them to come in the way of trade, then you can leverage your psychology in trading. You know that there are bad times, but you also know that they will pass with time.

If you do not have a strong determination to make it big as a Forex trader, it is only a matter of time before you throw in the towel. Every successful trader out there fought the battle of the Forex market, and so should you.

2. WHAT DO YOU KNOW ABOUT THE Forex MARKET?

Just like education is important in life, it is also important in Forex trading. You most likely do not need a degree to be able to trade Forex, but you have to study the proven tactics of Forex to help you trade better.

For you to get it right as a Forex trader, you must understand the following

1. Terminologies used in Forex trading

2. The different strategies applicable and when they can be applied for maximum benefits.

3. Forex time zone

4. Forex brokers

5. Trading platforms and software

6. Forex news

7. Trading tools

A good knowledge of all these and more will put you in a better position to trade the market profitably, even as a newbie.

It is important to note that studying the Forex market is a continuous process so long as you're a Forex trader. That is the only way you can keep up with the indisputable changes that take place in the market.

3. WHO WILL BE YOUR Forex BROKER?

While you're researching on what there is to know about the Forex market, take some time out to do quality research on how and where to find a reliable Forex broker. Having a good broker goes a long way to determine if your trades will be successful or not.

To find the right broker for you, you have to first of all select a number of reliable brokers with good reputation based on your regional regulatory compliance. Beware of brokers that are not regulated by authority bodies; they tend to operate carelessly, and they cannot be questioned by anyone; unlike the regulated ones monitored by the regulatory bodies.

Go ahead to narrow your selection down to find out what broker can meet your specific needs as a Forex trader. Most brokers will allow their prospective clients to test their services with a demo trading platform before deciding whether to register with them or not. You're allowed to experiment with as many trading platforms as possible to help you choose the best broker to work with.

Also take note of the packages offered by the broker and go for the one that best suits you. Be sure to consider the initial deposit, spreads and commissions, leverage and margin, etc.

Never register with a broker on the account of a positive review or reference. There are different kind of brokers and traders, and it is your responsibility to carry out researches to find one that best suits your style as a Forex trader.

4. IS DEMO TRADING REALLY NECESSARY?

A demo account is a "pretend" Forex trading account. It has almost everything you can find in a real Forex account, except that it is not real. It is a simulated platform where traders, old and new alike, can trade Forex for free.

With a demo account, you can

- Trade with simulated money

- Test a broker's services

- Get familiar with a particular trading platform

- Gain notable experience about the Forex market

- Develop a Forex strategy suitable to your trading methods

- Learn to control your emotions while you trade

So, you see. Demo trading is really necessary.

5. WHAT TRADING STRATEGY SHOULD I CHOOSE?

As a new Forex trader, you'll be amazed to find out there's a huge volume of strategies for Forex trading. There are so many of them that it is confusing and stressful trying to find the right one to trade with. A lot of them are not simple enough for new traders, and should be avoided. It is always better to start with the simplest ones and then add to it as you progress in knowledge and experience of the trade.

Understand that you don't need to develop a trading strategy yourself, especially if you're new. Choose from a number of strategies designed by professional traders to benefit newbie Forex traders.

Note that it is at your own risk to trade with any strategy; and a strategy that worked gloriously well for mister A may be a disaster for you if you trade with it. To avoid this, be sure to test any strategy on a demo account to see if it's a good fit.

CONCLUSION:

There is no need to hurry; the Forex market is always open to traders from all over the world. To this note, it is best to take your time and approach Forex trading with caution at every step of the way. Failure is inevitable, but if you've really made up your mind to trade Forex, no failure will be enough to deter you.

If you fail, dust yourself up and try again. Do not stick to a particular strategy if it's not working well for you. The same applies to brokers and trading platforms; change them if they're not a good fit for you. Learn something new about Forex trading every day, practice what you've learnt, with steadfastness, and success will find you.

Hi there,
I am UC, a professional freelance writer.
If you'd like me to write for you based on Forex trading, business, and finance, get in touch with me through my email - uc@writematics.com.

Article Source: http://EzineArticles.com/expert/Uchechi_Ann_Nwancho/2533184
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6 Tips For Bloggers To Leverage Digital Marketing

Digital Marketing is not a new concept now. Still, a lot of companies and experts lack the actual understanding of the subject. There are still many dark areas to explore for many. Actually, every blogger also needs it. So, here are my 6 tips for bloggers to leverage digital marketing. It is easy if you apply common sense and go for it with a proper strategy. In fact, it doesn't require you to pay to somebody else for it. If you just acquire some basic understanding, you can do it yourself. So, let us try to take a deep dive into the subject to understand it better. The Internet has been a revolution in everybody's life. In fact, technology gets a new meaning with it. Similarly, marketing has become easier and faster. Definitely, for businesses and entrepreneurs, it might become important to hire an agency or an expert.

The reason for that is businesses can't afford to lose their sales because of lack of their knowledge in the field. That is why they can even think of outsourcing their marketing to an agency. But bloggers can't do that. Contrarily, they also need to market their posts appropriately. So, here are a few tips for bloggers to leverage digital marketing.

#1. Manage Your Online Presence

Every blogger needs to know how your readers perceive your blog and posts. If you look at blogging arena, it is no less than an ocean. Every day new bloggers are born at an exponential rate. So, just imagine why someone would like to spend the time to read your 300/500/700/1500 words post. While your blog is obviously your home ground, but you also need to play on various social media platforms that are not basically your home ground. How do you make your presence on various social media platforms? What is the frequency? How do ensure every new post you write that is worth mentioning through various platforms reaches your followers well in time. Mind it that it is not only your followers that would get to know about your new post. There are people who keep a track on new posts on the basis of keywords or hashtags.

If you are a blogger do go through these tips for bloggers to leverage digital marketing. Understanding your niche is quite important. For instance, if you review products, do you post reviews on other review sites? Do you visit relevant forums and participate in topics of your interest? How is your post performing in Google Search? What more can you do to improve its rank?

#2. Your Time Is Your Marketing Budget

Now, since you are not spending money on outsourcing an expert, you have to invest something substantial at your end. That is your time. You need to spend the time to research well and understand well the crux of the matter. Otherwise, the benefit of these tips for bloggers to leverage digital marketing will not be that fruitful. At times, you might feel that you are in a tunnel with no end and light visible. But the situation will not remain same for long. You will become expert swimmer only if you practice on daily basis. Merely standing at the pool will not bring that expertise. Similarly, you need to have that urge to dive deeper to draw out more.

#3. Your Blog Post Sharing Is As Good As Your Marketing Campaign

When you share your new post on social media platforms does it fetch some interest? Do you get organic reshares, likes, and comments? If not, there is something wrong with your marketing strategy. Either your post is having juicy content or you have not been able to present it well on social media. Learn about the concept of relevant hashtags, keywords, and context to attract more people. Use some tools to find out which social media brings more traffic to your blog. What is the reason that another platform is not fetching that much response? Try to post in some engaging manner. It has to be a perfect mix of the right post with the right pitch.

#4. Gain Knowledge Of Marketing Trends

I covered it in the point above. I hope these tips for bloggers to leverage digital marketing will benefit you in some way.

#5. Test Your Posts

Keep an eye on your posts. Some posts will always do better than others. Definitely, there was something in those that could attract more visitors. Similarly, if comments are not something happening regularly on your posts, some posts attracting comments means there is a reason behind it. Try to analyze. Spend time on these posts to understand what was better that is lacking in other posts.

#6. Make Marketing Your Top Priority

Remember that your blog and posts are yours. If you are not convinced, you will never be able to convince anybody else. Spend time daily on this exercise. Take these tips for bloggers to leverage digital marketing as starting points. Once you are on the right track, you will find your own ways to excel further.

In the end, I would like to request something. When you find out some more ideas that work well for you, don't forget to come back and share them in the comment section so that others can get help and I will have some fresh tips for bloggers to leverage digital marketing. After all, it is all about your passion that needs some polishing so that others feel the glitter.

You can read this and various other posts on my blog http://pebbleinthestillwaters.com

Article Source: http://EzineArticles.com/expert/Jaideep_Khanduja/2534252
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Top Digital Marketing Trends in 2019

We are almost on the corner of the year 2018. But, I am sure it's not late talking about next years' biggest digital marketing trends. Somewhere between a robust plan of action for Q1, 2019 and making digital marketing strategies, it's good to know about how the market will shape up in the year 2019.

Below are a few trends which will rule the digital marketing all over the globe.

Video Marketing

One of the most effective digital marketing techniques next year will be video marketing. According to a report, 80% of the online content will transform into a visual representation. It will give an overview of the product and services with a tint of entertainment and humor.

Since the adoption of smartphones and social media platforms video is preferred as one of the best ways of marketing a product. A short video not only communicate a message effectively, but it is also capable of giving your campaign an emotional environment.

AI - The Future of Machines

According to a report from Adobe, soon machines will be decisive enough to make strategic marketing decisions. Isn't it mesmerizing? Imagine all you have to do is to store all your data in a machine server and you will get suggestions for your marketing strategies. It's not over yet; these strategies will be in sync with your customer behavior patterns. AI will change the face of marketing immensely in the near future.

Automated Chatboxes

I am sure you must have encountered a chat box while surfing on the internet. Chat boxes are one of the most widely implemented applications of Artificial Intelligence. Not just they display results at a faster rate, also chat boxes are humorous and offer a personalized experience to the clients. Moreover, in a recent report from IBM, 85% of all the customer service interactions will be done by machines by the end of this year.

Voice Search

You must be hearing about Alexa and Google Home these days. If not, read about it. A research report says, 65% of smart speaker owners say that they don't want to go back to a life without a voice-controlled assistant. Smart speakers will change the ways of data surfing.

Have you tried searching content through voice commands? That's where digital marketing comes into play. All the SEO you do on your website must rely on voice commands as well.

The fall of the Kingdom- Internet vs. TV

In this millennial generation, where a person spends more time using a phone or surfing internet television is merely a device to connect gaming modules. According to study, people will spend approximately 2.5 hours online and 2.7 hours spending their time on tube. This leads to a change in advertising pattern transforming from television channels to internet sites.

Content - The Trustworthy Soldier

We read articles, blogs, newsletters, and what not, on a daily basis. But what if you don't find genuine content which you can trust? Content is not just about facts and figures, it must be easy, clean, and lean. In the year 2019, content will have the same importance which it had earlier. It makes a data set trustworthy and genuine though any media.

If you still seek any information regarding the same, connect to us and let our experts help you with some deep-dive insights on digital marketing trends in 2019.

The author of this article, Mr. Prashant Bhatia is associated with Praadis Consulting Inc., which deals in IT, ICT, Smart City Solutions, and Smart Learning Services for a long time. Praadis Consulting Inc. is dedicated to deliver tangible value for data-intensive business processes that help enterprises across the globe deal with their business challenges.

Article Source: http://EzineArticles.com/expert/Prashant_Bhatia/2582918
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Writing Your Business Plan (Traditional or Online Business)

How To Write A Business Plan

In my previous article, I talked about how you can plan your business startup. I defined a business plan as a written description of the future of your business. This is a document that indicates what you intend to do and how you intend to do it. I further explained that if all you have is a paragraph on the back of an envelope describing your business strategy, you have written a plan, or at least the beginning of a plan. I also said that a business plan consists of a narrative and several financial worksheets.

I mentioned that the 'writing of a business plan' as one of the pivotal steps involved in setting up a successful business. By now you should understand the need for writing a business plan. Writing a business plan, for a traditional brick and mortar business, will probably take a lot of time. It may take up to 100 hours or even more. For obvious reasons, a new business needs to carry out a lot of research before a business plan can even be developed.

For an online business, a detailed and in depth business plan is usually not necessary unless you are trying to combine your online business with a traditional business. For most online business startups, the detail involved with planning a traditional business is not required. However, it would still be beneficial to you if most of the topics were still covered, even if only briefly. Having a written plan in front of you will help you to focus on important aspects of the business.

You may not have thought much about your competition or outsourcing some of your work, but things like that will impact your ability to make a profit. And you will find this especially so in the beginning phases of your business. Even you are just opening a lemonade stand in the front yard, you will still need to know what Susie is selling her lemonade for on the next street over!

So, although a detailed business plan may not be required for an online business, I am going to include it here so you can at least look at and consider each section and determine yourself if it applies to your business.

Here I shall be discussing the basic steps involved in writing a business plan:

1. Executive Summary: The first step involved in writing a business plan is the executive summary. Here, include everything that you would cover in a five minute interview.

Explain the fundamentals of the proposed business: What will your product be? Who will your customers be? Who are the owners? What do you think the future holds for your business and your industry?

Make it enthusiastic, professional, complete, and concise.

If you are applying for a loan, state clearly how much you need and be precise in how you are going to use it. Also include detail about how the money will make your business more profitable, thereby ensuring repayment of the loan.

2. Business Description: After the executive summary, you need to write a short description of the business you are going into. You need to give a general description of the industry your business belongs to. You will write about your company's mission statement, goals and objectives, business philosophy, as well as its legal form of ownership (sole proprietor, corporation, LLC, etc.).

Describe your most important company strengths and core competencies. What factors will make the company succeed? What do you think your major competitive strengths will be? What background, experience, skills, and strengths do you personally bring to this new venture?

3. Marketing Analysis/Strategy: The next thing to write (after the general description) should be your marketing strategy. For new or existing businesses, market analysis is an important basis for the marketing plan and will help justify the sales forecast. Existing businesses will rely heavily on past performance as an indicator of the future. New businesses have a greater challenge - they will rely more on market research using libraries, trade associations, government statistics, surveys, competitor observations, etc. In all cases, make sure your market analysis is relevant to establishing the viability of your new business and the reasonableness of the sales forecast.

4. Location: Writing down the location of your business is very important. Locations with greater customer traffic usually cost more to buy or rent, but they require less spending for advertising to attract customers. This is especially true of retail businesses where traffic count and accessibility are critical.

If an online business, you need to go into detail how you will attract customers to your website. General statements like "I will use Face Book ads and email marketing" will contribute almost nothing to helping your cause unless you have detailed statistical analysis of tests you have conducted or of another similar business you have been associated with. If you do not have any data upon which you reference your estimates, it could show lack of proper thought to the remainder of your business plan.

5. Competitive Analysis: Business by nature is competitive, and few businesses are completely new. If there are no competitors, be careful; there may be no market for your products. Expand your concept of competition. If you plan to open the first roller skating rink in town, your competition will include movie theaters, malls, bowling alleys, etc.

6. Management and Operations: Because management problems are the leading cause of business failures, it is important to discuss management qualifications and structure. Resumes of the Principals should be included in supporting data. If your business will have few employees and rely heavily on outside professionals, list these key people and their qualifications. If you are seeking financing, include personal financial statements for all of the principals in the supporting data section.

7. Personnel: The success of any company depends on their ability to recruit, train and retain quality employees. The amount of emphasis in your plan for this section will depend on the number and type of employees required.

8. Projected Financial Statements: These statements are usually helpful, but not necessary. You will develop and describe your strategies for the business throughout your Business Plan. In the financial section, you will need to estimate the financial impact of those strategies by developing projected Income Statements, Balance Sheets, and Cash Flow Statements.

It is usually recommended that these projected statements be on a monthly basis for at least the first twelve months or until the business is projected to be profitable and stable. Activity displayed beyond the monthly detail may be in summary form (such as quarterly or annually). The forecast period for most business plans is two to four years.

9. Summary Section: This section is where you will be able to attach or explain any detail not applicable to the previous sections. This section should be used to provide the financial statements of the Principle's involved in the business and any other data you think an investor would be interested in seeing.

The main thing to remember in this section is not to provide new data, but to explain in detail data that has already been provided and to provide the support for that data.

When you sit down to compile all of the elements of your business plan, make sure you have each section able to stand on its own merits. This means you should not reference other sections sending the reader (your potential investor) back and forth between sections.

Do not try to write your business plan in one sitting. As I mentioned in the beginning, for a traditional brick and mortar business, it could take in excess of 100 hours to compile all of the information needed into a comprehensive but yet understandable document. For online businesses, probably not that long. But your final product should be well thought out, well documented and easily understandable.

On my website, http://www.bobthibodeau.com, I am helping those who are new to Internet Marketing not make the same mistakes I (and countless others) have made getting started. I also help those marketers who are struggling in an area of getting their business going. I offer no promises - just plain, straight forward training and assistance for those who are serious about making a serious, online income.

Article Source: http://EzineArticles.com/expert/Robert_Thibodeau/2198393
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What Is Thin Content As Per Google and Why It Is Not Good for SEO?

"Content is the king" in SEO has always been emphasized ever since the technique has come into being and practice. Considering the same, it is easy to conclude that it is a far-fetched idea to conceive to gain better rankings of your business if you do not or cannot write quality, comprehensible and original content based on the keyword(s) that is/are relevant to your website. In this article, we are going to discuss why the need for a quality, original and relevant content is a must to drive a growing mass of target visitors/audience to your website and ensure improved visibility with a better sales lead. Also, the discussion will revolve around the formidable consequences of using thin or low-quality content with respect to SEO and what you can do about it.

What is Thin Content?

So without beating about the bush, let us focus on what thin content exactly is. Thin content fundamentally is, low-quality or substandard content that is not helpful to users anyway. Google has sorted out a few exclusive web pages such as doorway pages, substandard affiliate pages, or standard pages that feature too little or no content, which are thin content pages according to this search engine. However, the caveat to bear in mind importantly and additionally is that efforts should not be made to create a mass of similar content: plagiarized pages or pages with duplicate content are also the cardinal part of thin content pages as well. Furthermore, Google does not give any significance to pages stuffed with keywords either. After all, this directs to the fact that the search engine has become smarter over time and is able to distinguish between high-quality and low-quality content, specifically since the release of Google Panda.

What Google Gives Preference to?

Google has the policy to provide its users with the most favorable and finest results that fit the search criteria of the user. So if you have a business and wish to fly it higher, you have to bring around Google that you give an answer to the question of the target users. Your visions for a website will maybe never turn into a reality if you are reluctant to write enormously on the theme you want it to rank for. Thin content is not the thing for Google when it comes to ensuring the most fruitful results. So the maximum focus should be on creating engaging, quality and informative copy, to make Google as well as your target users happy to their heart's content.

How to get the best results in Google's SERPs?

It is highly recommended to create comprehensible and elegant copy about the keywords that you guess would be instrumental in giving a rank to your website in Google. If you are interested in profiling your favorite hobby on your weblog, this is not a hassle for you. Right? If you profile something you have a penchant for and possess copious knowledge about it, then it is very simple for you to convince Google that your pages feature the expert answer they are searching for!

The author of this article is Prashant Bhatia who has been associated with Praadis Consulting Inc., which deals in IT, ICT, Smart City Solutions Smart Learning Services etc. for a long time. Praadis Consulting Inc. has been dedicated to delivering tangible value for data-intensive business processes that help enterprises all over the world deal with their business challenges.

Article Source: http://EzineArticles.com/expert/Prashant_Bhatia/2582918
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