After selling over 20,000 copies, my friend Naidy Phoon has decided to re-open the doors to his flagship traffic generation program Ultimate Traffic Monster.
3 Ways to Help Better Position Your Business for Market Success
Finding your business niche is the first step of defining your brand. If you don't understand how to position your business in the market place or know what you're selling and why, then you won't be able to effectively market your business.
It's important to find your business niche so you can:
• Differentiate yourself from your competitors;
• Optimize your website for the right keywords;
• Have a clear message on all marketing materials;
• Develop new ideas or products that appeal to your target market.
Here are 3 ways to make finding your business niche easier:
1. Narrow your focus.
You've heard the saying "Go big or go home?" Not in this case. To stand out from the competition and attract more visitors to your website, you need to be very specific about what you offer.
For example, business may offer a variety of marketing services. However, they wouldn't get very far if we only used the keyword "marketing services" on their website or put that term on their business cards.
Instead, they promote a number of different services on their website, marketing materials and in the real world such as Brand & Marketing Consulting, Website Development and SEO.
Get focused and you'll find your business niche or niches.
2. Define your target market.
You'll hear this again and again in marketing advice: finding the right audience to target is crucial.
Many business owners make the mistake of trying to be everything to everybody, or launch a website filled with content that doesn't speak clearly to the people they want to reach.
Think about who wants what you're selling. Is it entrepreneurs? HR professionals? Stay at home dads? Tech-savvy millennials?
Once you're come up with your target audience, you can narrow down and define your business niche even more. Plus, you'll be able to craft search engine-optimized content that will engage and inform exactly who you want to be buying your products or services.
3. Know the competition.
It's essential to know what kind of competition you're up against when you're defining your business niche. Start with Google.
Search the keywords people might use to find your business. If you see pages and pages of results and a lot of PPC ads (those are the paid ads that appear to the right and sometimes above the organic results), competition is high for that keyword or keywords.
You'll probably want to narrow down your niche even further, or find another niche to target. For example, if your niche is corporate fitness training but there's a lot of competition, brainstorm some other keywords to optimize your site for - maybe in-office corporate training, executive fitness training and corporate weight training.
The trick is to find the balance between low-competition keywords that have a decent search volume. If you're the only one using a specific keyword but nobody is searching for it, you're not going to get the results you want.
Once you have defined your business niche, you'll be able to market your products or services more effectively.
You'll know your focus, target market and competition, which will make differentiating your brand and defining your unique selling proposition (USP) much simpler.
A good brand strategy takes time, and ideally some professional help to ensure you've got everything you need for a clear, concise and compelling brand message.
Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.
If you are new to Social Media and online marketing or find it overwhelming and confusing, my monthly group coaching program, AMPLIFY! Business Academy http://amplifybusinessacademy.com/ is a perfect way for you to incrementally learn the best strategies and tactics to help you grow your business online.
Ability to send unlimited emails to unlimited subscribers for just one-time price
100% Secure system for all of your systems, subscribers, campaigns and funnels
Import Unlimited Subscribers Don’t Lose Even a Single Lead
Boost email delivery, click and open rate instantly
and 50+ Amazing features.... How Will We Handle Monthly Mail Sending Expenses When We Are Giving Unlimited Sending In One-Time Fee To Everyone?
xMails will on monthly recurring price ($97, $197 & $297 per month) after This Week.
Cost coming from 1000s of users who join us late after this week in a monthly plan
will help us in maintaining and growing xMails as Smartest Email Solution.
With autonars, you can have as many attendees as you want!
Not to mention the pre-recorded "smooth webinar" technology
ensures you have the highest conversions every time...
without EVER having to give a live webinar!
This means no unforeseen embarrassing technical issues,
and no problem profiting even if you have stage fright.
Autonars is the first software that puts your webinar profits
on autopilot with ease, while avoiding expensive monthly fees altogether.
When you get in on Autonars now, the software is yours FOREVER
without ever having to pay a monthly fee.
This means you won't be bleeding money and can
use the software for FREE whenever you like.
With these done for you webinars you can start building a list
and earning affiliate commissions right now, without having to do any work!
With autonars, you put all your presentations on autopilot
and don't even need to be there! This means you can
scale up your profits while doing literally none of the work
you had to before - let the software do it for you.
Many online businesses start out on a limited spending budget and think they can't manage to pay for advertising. The good news is that there are now many more options to start online advertising than even just a few years ago. Even better, there isn't a sharp learning curve to be able to use them and get a good return on your investment.
Paid ads do cost money, but they're scalable, so when you produce an effective ad, you can increase your spending to show your ads even more, for more traffic and profits.
PPC Networks
PPC stands for Pay Per Click. As the name implies, you only pay if someone clicks on your ad. There main two PPC networks. Google AdWords
This is the most well-known network. It shows ads on its own search engine results pages and on a range of other sites. Some of the sites are owned by ordinary people who want to make money from their website, so they join the Google AdSense program.The system is challenging to use, however. It's so full-featured, there are courses online to teach you how to use the system.
Bing
Bing, by Microsoft, amalgamated with Yahoo PPC ads a number of years ago in an attempt to compete with Google. Although you might not get as much traffic from Bing as you do from Google, the Bing ad program tends to be less expensive and simpler to use.
Social Media
There are a number of social media sites you can use for online advertising as. Their ad programs are highly targeted, and they're easier to use than Google. The ads are driven more by matching your ads with the interest people have stated or shown through their likes and content they engage with.
Facebook
Facebook ads offer some hard rivalry to Google AdWords because their online advertising rates are less expensive, the system is much easier to use, and the website traffic can be much more highly targeted. You can get the same amount of traffic for pennies on the dollar in comparison with Google once you learn their fairly straightforward system. You need to have a Facebook business page to run ads. And all your ads will have to have an image.
Ad Marketplaces
There are also ad areas like BuySellAds or Chitika where you can connect with various sites who take advertising. The objective here would be to find a substantial website that matches the niche or industry you are working in so you can get "qualified traffic," that is, people most likely to be interested in what you have to sell.
Facebook wants you to succeed using their advertising platform. This just makes sense. If you achieve your business goals while spending money on Facebook advertising, you're likely to use that marketing practice again in the future. To learn how to make your Facebook advertising successful and profitable, download my Free Checklist, Successful Facebook Ads at https://jonallo.com/FBads
As I begin the journey of finishing my working career I look back at messages I have received throughout my lifetime about money and the idea of saving money. Of course, as a young man I never gave much thought to saving. After all I was young and I had a lot of time to save.
It was a plan built on wishes and fantasies. A plan which gave me all sorts of money to party and put me on a path of self-destruction. While I had some amazing times, albeit a bit crazy, the memories have lasted me a lifetime. But those memories did nothing for me when I had an emergency.
It got to a point where I could justify not saving money. After all, with all the debts I had how could I possibly save a penny? The question should have been how could I not save a penny?
One of the easiest ways to save money and to also get a raise in pay is through your pension plan at work (401K). People don't do it because... well it goes back to my early beliefs that I was young and I'll worry about it tomorrow.
Let's look at a simple example of how this can help. This is just an example using simple financial amounts. During the month you make $1000. Let's say that 20% is taken for taxes. Your take home pay is $800. That is everything you make for the month, so saving money is impossible, right? I. Say. Wrong.
I'm still learning the UK pension plans, so I'll use the 401K models that I am used too. Let's say your employer will match your contributions up to 5%. So if you put in 2%, they will contribute 2%. If you put in 3%, they do 3% and so on up to 5%. So if you contribute to a 401K and only contribute 2% (in this example) you are losing money. You are losing 3% of the money your employer would contribute.
In the above example, based on a 100 hour work month, your hourly wage was $10. By contributing 2% to a 401K, which your employer matches your monthly wage grew by $20. An hourly increase of 20 cents. So the hourly wage grew to $10.20. But without taking advantage of the employers 5% maximum the employee is losing $30 a month and 30 cents an hour.
Yes, to get this increase you will have to give money from your check that you say you don't have. 401K contributions are taken into account before taxes. So if you take 5% from your monthly check of $1000, your taxable income is $950. Then the 20% taken from that amount leaves you with a take home check of $760. A loss of $40. But you are adding $50 to your account and your employer is adding another $50. So for the month you added $100 to your account, which only cost you $40.
These are simple figures but it is crazy not to use pension plans to your advantage. I have heard from people in the UK that plans are garbage. The only horrible plan is no plan. To take advantage of any plan, contribute at least the maximum that your employer will match and also look at your plan. Many plans offer different investments to grow your money. From simple safe plans like bonds and CD's to more risky investments from international funds.
Just don't view a plan as rubbish. Look at it, invest in it and make plans for your future.
Dave Harm is a recovering alcoholic who has been sober for over 20 years. He is an NLP Master Practitioner, Hypnotist, and Life Coach. He is the author of three books and the creator of two musical CD's.
He shares his experience and journey on his website http://www.daveharm.com
That doesn't mean filling it with receipts for all the items you've bought with your credit card. It means, fill your purse with money. And the best way to do that is to spend less than you earn. This cure follows from the first law of gold that we looked at last week: aim to save 10% of your income. Minimum. Save more than that if you can. Save for the long term, for your mortgage deposit or pension, depending on where you are in life. If you need to save for short to medium term things, such as a holiday or car, that should be in addition to and separate from the 10%+ that you save for your long-term needs.
Your 10% can include your pension contributions, ISAs, premium bonds or any kind of high interest/restricted access savings account. With compound interest, your purse will get very plump over the coming months and years, even if interest rates remain low.
2. Control your expenditure.
If you're going to save at least 10% of your income for the long-term, you must make sure that your current spending is no more than 90% of your income. This means wherever you are on the income scale, you'll need to apply some self-discipline when it comes to treating yourself and your loved ones.
For a start, keep your credit card(s) for emergency use only, and if you do use them, pay them off before you start racking up interest. Similarly, avoid taking out loans, unless you can justify the interest you'll end up paying for that privilege. A car acquired on one of the popular leasing schemes can be justified if it's essential for your work or business. But a loan for a holiday? Staycation would be a better choice. Learn to distinguish between wants and needs. A roof over your head and food on the table are needs; a month in the Maldives is a desire. Treat yourself to that when you have saved 10% of your income for a year or two and you can afford to fly off to paradise without dipping into those savings.
The secret to controlling your expenditure is to build a budget and then stick to it. If you have Microsoft Excel you can download a template to help you track your spending over a week or month. You can also find ready-made templates on the internet or apps for your phone. Work out how much you spend on mortgage, rent, travel to work etc. and set yourself limits on items such as eating out, entertainment, travel etc. This will help you keep below 90% of your income.
3. Make your money multiply.
You are looking for steady returns over the long-term, not a lottery win. What you need is a steady increase in your capital, your core wealth, such as compound interest from an ISA or savings account, or - more risky - dividends from shares you hold in well-managed companies, including your employer, if they have an employee share ownership scheme. If you are not an expert in financial products and investment vehicles, find someone who is. Don't make any commitments until you talk to a professional financial adviser. Explain what your investment goals are and ask them to help you develop a plan for realising achieving them.
4. Guard yourself from loss.
The sickening nightmare of seeing your dreams of wealth turn to dust as Bitcoin plummets or the bloke you met in the pub the other night disappears with your life savings. One way to guard against loss is to make it an unbreakable rule that you do not touch that core wealth that you are saving and investing for the long-term. Keep a ring of steel around that! If you are tempted to try your luck with Bitcoin or currency trading, only use money that you can afford to lose. That means any money that you have left over after you have saved your 10%, paid the bills and filled your belly. Money that you might otherwise spend on nights out can be handed over to the online bookies, if you can budget for it - see the second cure above. Never use a credit card or a loan for spread betting, gambling or any high risk investments. Before you engage in any high risk investing or betting, though, make sure you have thoroughly researched the field and that you understand what you're getting into. If online poker is your dream, practice with your mates for match sticks first.
5. Make your home a profitable investment.
Owning your own home (and ideally a few buy to let properties) has become an obsession over the last thirty or forty years. Given the way property prices have ballooned over that time, it makes perfect sense to get on the property ladder as soon as you can, particularly when house prices are increasing at a much faster rate than incomes.
However, be aware that at some point the bubble may burst. Yes, people have been saying that for years and it hasn't happened yet. But it is becoming increasingly likely that the authorities will take steps to let some of the air out of the property market. Potential measures include revaluing property tax bands and punitive taxes on buy to let properties and properties left empty. A major increase in house building is unlikely to have much impact on house prices by itself, but when combined with the potential tax changes, we could see prices reach a plateau and stay there for some time.
Given all that, the best approach is to find an affordable house or flat in an area where you would like to live for the foreseeable future, bearing in mind such things as local amenities, schools and the journey to work. Think also of the benefits of paying a mortgage and gradually acquiring total ownership (leasehold and freehold issues aside) of your home over 25 or 30 years, compared with being beholden to a landlord who can raise the rent or evict you at a month's notice, and who will still own the roof over your head despite all the £000s you put in his or her pocket.
If you can't afford to buy outright in the area where you want to live or work, consider such options as shared ownership and self-build. Check out what schemes are available in the area where you want to live.
If you already own your own home you can use it to generate extra income by taking in a lodger. If you live in a major city, a good source of lodgers is contractors - professional people working on a project local to you who need a place to stay for a few months and don't want to use hotels. Often they will go home for the weekend so you have the place to yourself. Another option is to take in exchange students. They will usually come in for a week or two. You provide them with a bed, breakfast, a packed lunch and an evening meal, and get paid for doing so. Another option is to use your home for holiday lets while you're on holiday yourself. This works particularly well if you live in a major city or a historic town.
Even if you rent, take a lodger (if your landlord will allow this) or run a home business (see below). You can still make your home a source of extra income, even if you don't own it.
Two other things to consider. First, home and contents insurance. Make sure you have adequate cover for the worst that can happen: fire, flood, burglary. Second, if you have a mortgage, look at insuring it against unemployment and illness. Take advice and make sure that any policies you take out are fit for purpose and will pay out if the worst happens.
6. Develop a future income.
Who wouldn't want to wake up in the morning knowing that whatever happens, they are assured of a steady income for eternity? Well, you can achieve this through your long-term savings, that 10%+ that you put by month after month, year after year.
When you talk to your financial adviser (as you must!) about your saving and investment goals, the first two issues you should focus on are a pension for you (and your partner, if you have one) and providing for your family when you're no longer around, i.e. life insurance. Your financial adviser should also point you to other investments that can deliver additional income for you and your family, such as ISAs, unit trusts and government bonds.
Your aim is to ensure an adequate income for a long old age. Remember, people are living longer, but not always healthier. It's not pleasant, I know, but think about the worst that can happen to you (short of an early death). You or your partner become chronically ill or disabled and need long-term care. How will you fund that? If you sell your home what will you leave to your children. This is the kind of issue you need to discuss with a financial adviser. You need a pension, plus other income streams, that will pay for all your needs for perhaps thirty or forty years after you stop working. Develop a plan, implement it, then get on with enjoying life.
7. Increase your ability to earn.
There is no such thing as a job for life anymore. These days, even professional occupations such as lawyer, accountant and insurance underwriter are threatened with automation and off-shoring. So, it makes sense to develop additional skills that you can make use of if you find yourself out of work.
If you think you're at risk of being replaced by a robot, you should look very carefully at "future-proofing" your career. Think about jobs that are unlikely to be automated or off-shored in the future. They tend to be ones that involve face to face contact e.g. complementary therapies, nail technician hair stylist, personal trainer, life coach, counsellor. Also, jobs where a local presence is essential: electrician, plumber, lock-smith, builder.
Of course, many of these jobs are relatively low-paid and are in highly competitive sectors. That means you need to find a unique selling point: something you do that no one else does, or no one else does as well as you. Focus on something you are genuinely interested in - or better still, passionate about - and that you know you can be brilliant at. Be realistic about the potential income, the competition and the time and energy needed to make it work. Unless you already have experience in your chosen field, you will need to devote a lot of time, and perhaps money, to acquiring the necessary skills and certifications. You will also need to decide how you will operate: sole trader, limited company, franchise? Take advice before committing yourself to anything.
A popular option for generating extra income is online selling. Even if you're in full time work and happy with your income, you can try it in your spare time and get a feel for what's involved. A regular declutter will reveal all sorts of things you can sell: clothes, DVDs, mobile phones, unwanted presents. If you enjoy online selling, you could develop a successful business without risking your core capital.
Apply the Seven Cures diligently and you will place yourself firmly on the road to greater wealth and peace of mind.
3 Steps to Help You Create This Essential Part of Your Business Brand Identity
Creating your brand identity involves many different facets including the logo, taglines, website colours and brand voice.
Every brand has a voice. Your brand is unique, so your brand voice should be too. Your branding voice is the constant personality you use when communicating your message to the world.
From digital advertisements to social media posts to product packaging, it's important to have one consistent and unique branding voice across all your marketing materials. Otherwise, you'll end up with a muddled message that won't resonate with your customers on any level.
Here are some brand voice examples from well-known brands:
• Quirky, casual and fun.
• Friendly, optimistic and joyful.
• Inspiring, powerful and positive.
• Helpful, encouraging and funny.
No matter what you're selling, you need to create an engaging branding voice that's authentic to your values.
Here are 3 ways to make defining your marketing easier:
1. Make your brand voice relevant.
Think about who uses your product or service. You want to define your efforts to speak to your target audience and create an emotional connection to what you're offering.
If your audience is millennials who love yoga, your voice is going to be different than if you're targeting 40+ women shopping for clothing.
Some good questions to ask are:
1. How do your customers (or how do you want them to) define your brand identity?
2. What's the greatest benefit your product or service provides to people?
3. How do you want people using your product or service to feel?
4. How does your product or service stand out from the competition?
Once you've answered questions like these, you can...
2. Start with three words.
What three words do you want to reflect the personality of your brand? Three is the number commonly used by organizations to define this voice. Choosing more will just duplicate what you already have or water down your core characteristics.
Here are some examples of words to describe brand voice:
• Enthusiastic
• Confident
• Helpful
• Innovative
• Inspiring
• Fun
• Authoritative
Next, choose limitations for each word. For example, confident but not cocky. Funny but not silly. This will help you further define your brand identity and write targeted brand copy (or give your writers a guide when they're writing your copy).
3. Implement your brand voice everywhere.
If you're going to keep your brand consistent, you need to ensure every piece of writing reflects your brand's personality.
This means looking at your website, emails, social media accounts, and print materials such as business cards. You may have to rewrite older copy to reflect your voice or create totally new content, but don't skip this important detail.
Imagine getting an email with no defined plan or a totally different brand voice than the one you get on a company's website - it's jarring, confusing and doesn't evoke a feeling of trust.
These three steps will help you define your business as part of your bigger brand identity. Once you've defined your brand's identity, you can start speaking to your customers in an authentic and compelling way.
Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.
If you are new to Social Media and online marketing or find it overwhelming and confusing, my monthly group coaching program, AMPLIFY! Business Academy http://amplifybusinessacademy.com/ is a perfect way for you to incrementally learn the best strategies and tactics to help you grow your business online.
As marketers find more innovative ways to attract audiences, video continues to be a meaningful part of the strategic conversation. Building relationship with your customers and stakeholders, narrating your brand story or highlighting your USP in a crowded market place - videos can do wonders for your enterprise!
Did you know over 50% of marketing professionals worldwide name video as the type of content with the best ROI? And this number is increasing thanks to the effectiveness of videos and its ability to grab eyeballs.
With increasing internet bandwidths, affordable video technologies at hand and secure distribution platforms, 2018 promises to be a fun-filled year for videos!
Let's look at some Video Trends that's sure to catch up in the coming months:
The age of Live Videos
Live videos are here to stay thanks to better internet connectivity, increased mobile phone penetration and easy to use tools and apps. Live videos can help enterprises reach up close and personal with their target audience. Live videos can make an event truly global without additional distribution costs. Live videos can also help you monetize. Statistics show about 45% of live video audiences are ready to pay for live, exclusive, on-demand videos if it suitably interests them.
Stream, Host, Analyse and Stream more
It's not so much about picking the cheapest or the most popular live video streaming platform, but the one that possesses the most attributes that will benefit your business. The most effective and convenient platforms will be all-inclusive, allowing you to broadcast, host, embed, monetize, search and analyse video content, while granting you total control over your content. With video streaming apps and online platforms competing to grab your attention - you are in for an exciting time ahead!
Virtual reality may soon become the reality
Virtual Reality is still an unexplored territory. It's more fun than business! With an affordable headset that provides you a 360-degree access into a virtual 3d world - the year ahead promises to be exciting for marketers brave enough to use these technologies to build immersive and interactive customer interfaces. We pin our hope on great marketing strategies in 2018 designed around VR.
Holograms for Marketing? Yes, it's happening
We were fascinated by holograms when the technology came into usage. Artists readily picked it up as an alternative medium to the canvas. But it's yet to be fully utilized as an effective communication medium particularly due to the daunting technology at play here. Holographic videos however provide immense scope for multi-location tele-presence through realistic 3D images of speakers and products. Will 2018 provide us communication strategies woven around holographic images and videos? Let's keep our fingers crossed! Video mapping is changing the customer experience
A great tool for experiential marketing - the craze for video mapping promises an upward trend in the coming years. The technology is affordable and provides scope for enterprises to reach a larger target audience quite inexpensively. Using available flat surfaces like buildings or monuments, 3D projections can get the right message across quite impressively. It's larger than life projections make sure people don't miss out on your messaging.
Next level of personalization with videos
A great way to break open the inboxes and make a real impact is to customize videos for your target audience. With Facebook leading the way, personalized videos are something your audience might expect you to deliver as well. From recorded messages for your customers to explainer videos with specific services and even simpler 'birthday wishes' - make sure your communication strategies are not aimed at a faceless crowd! Thanks to machine learning, personalization and embedded searching are quite staple for your videos now.
Users / customer are becoming content publishers
The onus of creating videos is quickly shifting from producers to users. Videos are easier than ever to create thanks to rapidly progressing mobile technologies. Hence brands are turning to their audiences to share their products and services instead of crafting their own communication. With attention-spans dropping drastically user-generated content is a great way to keep audiences involved in marketing campaigns. The focus is on building experiences and connections. From passive receiver of your messages, make your audience the active creators of value for your brand.
Video is on its way to ruling digital marketing
More consumers and clients are interacting with videos today than ever before. Video marketing is a powerful strategy to promote, brand and grow your business online.Videos are helpful in building engagement, impacting results like click-throughs, shares, lead generation, and sales. 55% of online traffic watch videos every day.
That's a substantial number and a great opportunity for marketing strategists to use video as the primary medium of communication. Staying on top of video trends help break the clutter. It provides a bigger picture of ideas, resources and technologies available to tell your stories in the coming year. So, are you ready for 2018 yet?
Check out our services @ http://www.yorkecommunications.com/
Are you deploying online video for marketing purposes? If not, then you should know that visual clips trump all other forms of online communication. Let us explore 5 top tips that you need to follow in order to succeed in this ever-growing online marketing segment.
1 - Visuals and Animated Clips Are Simply More Effective
If you have heard that the use of video clips for SEO and promotional purposes is the latest trend, than you have heard correctly! Streaming and general animated content is the most effective marketing strategy when it comes to reaching your potential customers and creating an unforgettable impression.
A question might arise as to how a video marketing strategy can really increase organisational visibility and draw in more customers. If you are already in business, you most likely have the initial tools right at your fingertips.
2 - Video Is Far More Effective Than Pictures
We have all heard the expression, "a picture speaks a thousand words". So why use a photograph when we can now use video? Creating an online video clip for advertising purposes will always be a more dramatic marketing strategy when compared to articles and pictures.
The likelihood is that your video will leave a memorable image in your potential customer's mind. At the same time it also sets yourself apart from your competition. Research has shown that short clips that are created for marketing purposes are more likely to be retained in one's memory. In addition, they are remembered far longer than descriptive writing or audio segments.
3 - They Convey More Information Than Articles
As opposed to merely reading about the benefits of your products or services, your visuals will be able to dramatically communicate this information. Customers will also be able to hear the enthusiasm in your commentary. To make this point, you probably have heard the following expression associated with this particular advertisement even though it was ten years ago.
This refers to the phrase "set it and forget it". It was used in a marketing clip created a good few years ago, but still relevant in modern-day marketing. The commentator continuously repeated the expression at various points during the presentation. This is an excellent example of how effective video marketing can be.
4 - Video Engages Your Site Visitors
As indicated, if you are already in business, no doubt you have an email contact list. Therefore, one of your daily functions revolves around emailing various individuals. With regards to your customers, you are most likely providing them with information pertaining to special deals, new products or services. What this means is that you now have the ability to send video emails as opposed to written ones.
Traditional platforms such as Outlook Express do not have the ability to fully accommodate online video. However, there are other relatively new business and advertising platforms that can and offers a phenomenal capability to interact with your customers and prospects.
5 - It Can Directly Increase Your Sales
Using active online imagery as part of your overall marketing strategy dramatically enhances the possibility of increased sales and your general success. Your product brand and promotional communication is far more likely to remain in your potential customer's mind's eye through clips or video streaming.
In addition, using visual imagery on your website and sending out video emails will prove to be the most direct and cost efficient method to reach your market when compared to other marketing strategies.
Video marketing as a promotional platform is rapidly gaining momentum in the business arena and you now have the opportunity to implement your very own effective online campaign.
Still looking for a reputable source of Video Marketing Ideas?. Stop being misled by online crooks who know nothing about Video Marketing Strategies. Simply go to https://onlinevideoexperts.com. This site will give you proven Video Marketing Tips to drive more visitors to your websites and boost your income.
As it was formerly pointed out, if you are preparing on submitting videos to YouTube and sharing them with other web users, you are more likely to discover a bigger number of guidelines to follow. YouTube motivates you to utilise care when making your videos, as you never ever truly understand who will be seeing them. Not just do you have to stress about online predators seeing your YouTube videos, however you likewise have to fret about law enforcement doing the exact same thing.
In connection with your YouTube video material, you likewise require to make sure that your video material is in fact yours. In current times, there have actually been numerous circumstances where YouTube made it on the news for having a big number of copyright products on their site. You will desire to make sure that videos you publish online were really made by you.
If you are, you will require signing up for a complimentary YouTube subscription account. In a matter of minutes, you can be on your method to ranking or evaluating the YouTube videos you enjoy or even submitting your own videos!
In a matter of minutes, you can be on your method to ranking or evaluating the YouTube videos you enjoy or even publishing your own videos! YouTube is a lot of enjoyable, whether you are just interested in seeing videos or if you desire to publish your own, YouTube, like all other online sites, have a number of limitations and guidelines. Must you forget your YouTube login info; you must be able to follow YouTube's guidelines to obtain your YouTube indication in name, as well as your password.
Another guideline that lots of video watchers have to follow issues leaving remarks on YouTube video pages or getting involved in the YouTube online forums. In connection with your YouTube video material, you likewise require to make sure that your video material is really yours.
If you are just interested in enjoying YouTube videos, not always submitting your own, you will discover that there are fewer guidelines and constraints for you. Need to you forget your YouTube login info, you ought to be able to follow YouTube's guidelines to obtain your YouTube indication in name, as well as your password.
The above discussed guidelines are simply a few of the lots of that you might be anticipated to follow when utilising YouTube. If you sent a video that went versus YouTube's standards, your video might be gotten rid of.
Another guideline is that numerous YouTube video watchers have to follow issues leaving remarks on YouTube video pages or taking part in the YouTube online forums. Whenever you leave remarks for a YouTube video submitter, you are encouraged to utilize your finest judgment.
YouTube is a lot of enjoyable, whether you are just interested in seeing videos or if you desire to publish your own, YouTube, like all other online sites, have a number of limitations and guidelines. It is not just essential that you understand those guidelines, however that you follow them, as there are a variety of repercussions for not. Simply a few of the guidelines imposed on YouTube are detailed listed below.
1. You should only have one email address linked with your account.
2. You should certainly not post duplicate content.
3. You should always make your videos applicable to its title & keywords.
4. You should not ever purchase views.
5. You should certainly not ever use software to add ratings, comments, or friends automatically.
6. You should not use irrelevant keywords
7. With YouTube's new insight feature, they are following the attention people are giving to each video. YouTube can understand this and then easily assume that your title is very relevant to the information on the video if people are watching your entire video.
8. The Google search ranking rules of providing good, decent and, accurate content that generate public attention are exactly the same rules that You Tube is using as well so bear that in mind when choosing the title.
So these are all some common stipulations you should keep in mind before publishing any video in YouTube.
How to make money streaming - 6 ways to go live and get paid
In this article, we are going to see how you can make money by video streaming or in other words monetize your live video stream.
1. Run ads
Running ads is one sure method of monetizing your live video stream. There are two types of video ads - In-Stream (Linear video ads) and In-Display (non-linear video ads). The ads that are displayed before the video are called linear video ads while the non-linear ads are the ones that the viewers see concurrently while watching the video.
Ads are a great way to monetize your video content, but it's tricky. You need to play the ad, get the viewer to click on it, and at the same time ensure that the viewer doesn't get bored and leave your live stream. Plus, major platforms like Facebook and YouTube have different regulations for video streaming and running ads.
When to run the ads - the best time would be when the creator or the person doing the live streaming wants to take a break. Time the ad correctly - don't leave the viewer hanging in the middle of a sentence!
When you're running a live stream on YouTube, you can play the ad at any point of time in your live video. However, do try to keep your audience informed that a break would be coming up.
On Facebook, not every video streamer will have the option of taking a break. If your Facebook page displaying the live stream has more than 50,000 followers and more than 300 concurrent viewers in the last live video, you can take a break after 4 minutes.
If you want to maximize the earnings from your live video stream, you need to build traffic to your website or your Facebook page. When you have higher number of visitors, the number of concurrent viewers increase, so the chances of ads converting are higher, which translates to increased revenue. 2. Subscriptions/Pay per view
The other way to make money from your videos is to get your audience to subscribe or pay for your video. You could release a teaser, giving the audience a taste of what is to come. If the viewers want to watch more, they need to subscribe to your page or pay for the video. Streaming platforms such as Vimeo Live and IBM Cloud have in-built subscription features.
3. Donations and Crowdfunding
A recent study by Deloitte Global found that "Donations are also an emerging element of the business model for other live-streaming platforms, including platforms used for streaming video game play." Many live streams are asking their fans for donations and in return giving them virtual gifts.
Crowdfunding is another method to monetize your video stream. Indiegogo, Kickstarter and Patreon are a few of the popular crowd-funding platforms. You need to create an account on these platforms, build your project, specify your goals, and then promote your project on other platforms, so people visit your project page and contribute to it.
4. Affiliates
Setting up an affiliate program is a sure way of monetizing your video stream. It could however take time to establish and give you the returns you expect. The best part is that once you have set it up, you can passively earn money as your video gets more popular.
You need to first link up with affiliate platforms like Amazon and Flipkart. You can create videos about products sold on the platforms. If you have a video stream that focusses on technology, then you can choose such products. For example, a mobile phone - you can create a video about the features of the mobile phone, trouble shooting tips, best ways to customize the cell phone, and lot's more. At the end of the video, direct the viewer to go to the product page on the affiliate platform. Every time a viewer clicks on your video and goes to the affiliate site, you earn a commission.
5. Sponsorships
If your live stream channel is popular, then you can confidently approach the larger players in the market for deals and sponsorships. Brands don't come forward to sponsor your video stream, you need to take the first step and approach the right people. However, when you're doing that make sure you stay within your niche. The theme of your video should be in accord with the brand that is sponsoring you.
6. Sell your products
Live videos are a great opportunity for subconscious selling. For ages, marketers have been using this technique to sell products and services to their audience. However, you should remember that subconscious selling only happens when you have already built the trust in your viewers. Market research shows that a person is more likely to buy a product when someone in his/her social group has already purchased it. That's why influencers play a huge role in promotions. However, you don't have to directly sell your product when you're streaming the live video. Use the product and then casually talk about its features and where one can buy it and then go back to your video's main theme. This could subconsciously encourage viewers to check out the product and buy it.
Live video streaming gives you plenty of scope to explore your passion, share your views with your fans, and still get to earn money. To make the maximum earnings from your live video streams, you can use a mix of the above 6 ways. Competition on the internet is very high, so you need to continually work to keep your fans' attentions so that they keep coming back to you. To keep your fans interested, your video content needs to be interesting, useful, and clear. Create great videos and build a loyal fan following - you can surely see returns on your investment.
