If you want to master one thing that will lead to your success online it’s PRODUCT CREATION, and let me tell You there’s no one better to learn from than John Thornhill
John launched his first product back in 2004, and since then he has launched hundreds of his own products that have generated millions in sales.
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On this webinar, you will learn everything you need to know to create and launch your very own successful product online.
This is the ultimate 24/7 automated business that every successful marketer is doing, and if you’re not doing it you really are missing out.
I really admire successful people. And over the years, I've studied many of them, read their biographies and books and tried to emulate their strategies.
These books have helped me, but it wasn't their strategies that gave me the most valuable insights.
I discovered the one thing all successful people have in common, a trait that all of them have practiced without exception:
They try new things. Risky things. Innovative things.
Their progress and success is based on breaking the mold, and doing the things very few people are willing to do.
And I'm stating it so simply because it is that simple and that difficult.
Sure, we all try things in our business:
We read articles and books
We put together a website
We try new software and online tools
We participate in social media
We ask for referrals from existing clients
We get out there and network
But with most of these, we're just going through the motions. We're doing what everyone else does to just survive in business.
Most of these activities are safe and don't challenge us, let alone lead to breakthroughs in performance and results.
This article is an attempt to help you understand what it takes to successfully try new things.
Why do we settle for doing the safe things that everyone else is doing? Why do we hold back and play small more often than not?
It's very simple, really.
Trying new things is scary!
If it wasn't, we'd all be outrageously successful at everything we attempted to accomplish.
And clearly, we're not.
Instead of trying new things we delay and procrastinate. We get stuck in perfectionism. We judge and second-guess ourselves. We are paralyzed by analysis. Or we hope things will change.
The first thing we tend to do is make a whole lot of excuses. We convince ourselves that we're not ready yet.
We don't try new things because we believe...
we don't have good enough ideas
we're not smart enough
we don't have enough information
we are lazy
we're not committed
we don't know the right people
we don't have enough time
we are disorganized
we don't have the right resources
we don't have the experience
we are not creative
we are inherently weak
we don't know where to start
we have bad habits
we can't get a break
All of these are just delay tactics. And none of them is legitimate.
The one and only reason we don't try new things is: FEAR.
Many people, much wiser than me, have a few words to say on the subject:
"Fear is the mind-killer. Fear is the little-death that brings total obliteration." - Frank Herbert
"There is only one thing that makes a dream impossible to achieve: the fear of failure." - Paul Coelho
"When we are afraid, we pull back from life." - John Lennon.
"Fear cuts deeper than swords." - George R.R. Martin.
"We can easily forgive a child who is afraid of the dark; the real tragedy of life is when men are afraid of the light." - Plato
"Men go to far greater lengths to avoid what they fear than to obtain what they desire." - Dan Brown
"I must say a word about fear. It is life's only true opponent. Only fear can defeat life. - Yann Martel
"Fear kills everything, your mind, your heart, your imagination." - Corenlius Funke
"Fear defeats more people than any other one thing in the world." - Ralph Waldo Emerson
"One is never afraid of the unknown; one is afraid of the known coming to an end." - Krishnamurti
Yes, the only thing that stops us from trying new things, from success, from living our dreams, is fear.
Therefore the only way to succeed is to face our fears and try something new anyway.
And this is a lifelong process, an everyday process.
Thankfully, many wise people have even more to say about going beyond your fears.
"Fear is inevitable, I have to accept that, but I cannot allow it to paralyze me." - Isabel Allende
"I believe that every single event in life happens as an opportunity to choose love over fear."- Oprah Winfrey
"We meet fear. We greet the unexpected visitor and listen to what he has to tell us. When fear arrives, something is about to happen." - Leigh Bardugo
"Find out what you're afraid of and go live there." - Chuck Palahniuk
"I have learned over the years that when one's mind is made up, this diminishes fear; knowing what must be done does away with fear." - Rosa Parks
"There's no shame in fear, my father told me, what matters is how we face it." - George R.R. Martin
"It's better to die laughing than to live each moment in fear - Michael Crichton
"Don't fear failure. Not failure, but low aim, is the crime. In great attempts it is glorious even to fail." - Bruce Lee
"Nothing in life is to be feared, it is only to be understood. Now is the time to understand more, so that we may fear less." - Marie Curie
"He who has overcome his fears will truly be free." - Aristotle
"Courage is feeling fear, not getting rid of fear, and taking action in the face of fear. - Roy T. Bennett
Face your fears. Find your inner courage. Take action.
This is really the only strategy we need to remember and come back to over and over again, no matter what we want in life.
Don't be distracted by a million strategies that everyone tells you are the answer to success:
- Develop a perfect 10-step morning routine
- Read one book every week
- Exercise 30 minutes every day
- Write down your goals and look at them daily
- Meditate before you take on a big challenge
- Write a step-by-step action plan before you start
- Make sure your goals are aligned with your purpose
- Keep lists of every task and project important to you
- Write down all the things you're grateful for
- Pursue excellence in everything you do
Forget about all that stuff. It only clutters your mind.
There's nothing wrong with any of these, except that we think they hold the key to our success.
Instead, they just distract us from taking action now on that new idea or project that's important to us.
We don't need to be perfect or make things perfect and organized before we take action.
Nothing, absolutely nothing, trumps trying something new that we fear. And then simply doing our best.
Everything in our lives neatly falls into place when we make that our primary success habit.
All the ideas, strategies, tips, people, and resources that we need will come to us naturally and easily when we face our fears and take action.
If you don't believe me, believe these people:
"Do one thing every day that scares you." - Eleanor Roosevelt "Everything you want waits on the other side of fear." - Lisa Wingate "On the other side of fear is your breakthrough." - Jeanette Coron "Feel the fear and do it anyway." - Susan Jeffers
Cheers, Robert
P.S. You'll find some wonderful quotes (more than 6,000 of them) about overcoming your fears on Goodreads.
Action Plan Marketing helps self-employed people attract more clients through action-oriented marketing strategies that get you in front of prospective clients. Get our free report on how you can attract more of your ideal clients at this link: http://actionplan.club/free-stuff. Article Source: https://EzineArticles.com/expert/Robert_Middleton/374949 Article Source: http://EzineArticles.com/10116798
In my Fast Track Marketing System I divide marketing into seven very specific modules:
1. The Game of Marketing
2. The Mindset of Marketing
3. Marketing Messages (Your Value Proposition)
4. Marketing and Selling Conversations
5. Written Marketing Materials
6. Marketing Strategies
7. Marketing Action Plans
All of these have their particular challenges. But in my experience in working with thousands of Independent Professionals, it's #7 that seems to be the hardest for most people.
After all, most of the other 6 modules are all about preparation to market yourself.
You learn the basics of the game of marketing, you work on your marketing mindset, you develop marketing messages, conversations, and written marketing materials, and ultimately choose the marketing strategies to get the word out.
And then the rubber hits the road. You have to actually get out there and connect with potential clients through networking, speaking, an eZine, social media, emails, etc.
For most, the bottom falls out of their marketing at this point. It simply goes nowhere, or more specifically it goes into the infamous "Random Zone" where things are done haphazardly and inconsistently.
If people have worked to develop the whole foundation of their marketing first, know who their target market is, have put together a web site and have practiced their marketing and selling conversations, they are going to have more success.
But even the well-prepared struggle with implementation.
Why is putting action plans into action so hard? Here are three of the most common ones. Are they familiar to you?
1. As soon as you start reaching out, you face possible rejection. What if your message, your talk, your emails fall on deaf ears? What if your potential clients could care less? What if they outright rejected your promotional efforts?
We conjure painful mental images in our mind that stop us cold.
For this one we need to work again on our mindset, on our thinking, realizing that if we reach out and people aren't interested, that it's not personal. They don't hate us; either they are simply not good prospects right now or our message doesn't have the impact it could.
So reach out to new prospects and keep improving your messages.
2. It takes way more time and effort than you ever thought it would. We think of marketing as a few promotional things we do here and there. This should be easy, we think. But it's not.
Time to do a reality check. Any marketing activity takes time, effort and commitment to make it work. Marketing is a bit of an art and nothing works perfectly on the first draft.
You need to make detailed and realistic plans based on strategies that others have used successfully in the past. If you just make it up as you go along, your chances of success are very slim.
3. It's never good enough and although you might even know what you're doing, you put off your marketing launches until everything is perfect... but it never is.
What underlies this are beliefs about perfection, not being good enough and being judged by others. It's not so much rejection you fear, but disapproval. What will others think of you?
Well, if your marketing campaign isn't relevant to those you are targeting, it's not a big deal. They'll just ignore it. They won't think much about it at all. But for the ones that are looking for what you offer, they'll not only be interested, they'll respond.
Your prospects are not looking for perfection from you; they're looking for assistance and value. If you've got that, perfection is virtually irrelevant.
I've done a whole lot of marketing action plans that were rejected by most people, took me a long time to implement, and were far from perfect. And most of them have made me hundreds of thousands of dollars!
Marketing success is about know-how, value, commitment, and persistence. Everything else is just a distraction.
The Fearless Marketer Bottom Line: There could be a lot of other things stopping you from following through with your marketing plan as well. The question is, where are you going to focus - on your fears and worries about rejection, time, and perfection - or are you going to focus on the value and difference you make and give your marketing plans a real chance?
Action Plan Marketing helps self-employed people attract more clients through action-oriented marketing strategies that get you in front of prospective clients. Get our free report on how you can attract more of your ideal clients at this link: http://actionplan.club/free-stuff. Article Source: https://EzineArticles.com/expert/Robert_Middleton/374949 Article Source: http://EzineArticles.com/10123107
In 2005, Stephen Colbert, in his TV show, the Colbert Report, coined the word, "truthiness."
Truthiness is the belief or assertion that a particular statement is true based on the intuition or perceptions of some individual or individuals, without regard to evidence, logic, intellectual examination, or facts.
Truthiness can range from ignorant assertions of falsehoods to deliberate duplicity or propaganda intended to sway opinions. - Wikipedia
We know that truthiness is rampant in politics.
But it's also rampant in marketing.
Many of us think that marketing is mostly truthiness, not real truth in any way, shape or form.
We expect hype and exaggeration, if not downright deception, when it comes to promoting products and services.
Because of this, many of us become almost immune to the majority of marketing messages.
We assume that whatever someone says about their business, product, or service must be a form of truthiness, a veiled lie that hides the real facts.
So, as an independent professional wanting to attract more clients, you are faced with a real dilemma.
You are puzzled about how you can persuasively communicate the value of your professional services given that most prospective clients will doubt almost everything you say.
Because of this, I've noticed that many independent professionals shy away from marketing completely.
While others chose to go to the truthiness dark side, hoping an excess of hype will carry the day.
A recent email promotion I received contained a number of over-the-top marketing promises about an online marketing program:
"You will witness a revolutionary new technology being released that will allow you as a small business owner (regardless of skill level or experience level) to... generate as many new clients as you can possibly handle."
Would you believe that? No, it's truthiness and hype incarnate!
And anyone who does believe it is likely a naïve, gullible person looking for miracles with little work on their part.
So how can you eschew truthiness and still market your professional services effectively?
That, as they say, is the million-dollar question!
Well, the opposite of truthiness is honesty.
And yes, it is possible to communicate the value of your services truthfully, honestly, and with integrity.
But to do that you need to watch out for certain things that can become a slippery slope in your marketing. Truthiness Insight #1
You must realize that what you feel about something is not the same as facts about something.
"I feel that my consulting services dramatically increase my clients' productivity."
OK, that's nice, but by what objective measure are you determining the actual effectiveness of your professional services?
How about doing some measuring instead, such as before and after metrics?
When you have actual proof of what happens before and after, your credibility increases, as does your own confidence in your services.
The best marketing outlines real benefits and advantages based on facts, not hope. Truthiness Insight #2
It's not unusual to see client testimonials about how great it was to work with someone.
That's nice and it's certainly positive, but it's not as powerful as reports of real changes.
"I lost 20 pounds in four months working with Ralph on both my diet and exercise program. He really supported me during the challenging times and helped me develop positive new habits that have stuck with me for the past year."
This certainly trumps something like: "Ralph is a wonderful health coach who I trust with my life. You should definitely consider working with him."
We often hear about the importance of getting testimonials. However, better to focus on getting solid results for your clients and then getting the testimonials will be easy. Truthiness Insight #3
When you always speak in superlatives about your services, you again undermine your credibility.
Remember, people are skeptical and understandably so. So many promises made by marketers end in disappointment.
Better to actually talk about some of the drawbacks of your services than paint a completely unrealistic picture of "success without effort."
I make it a point of telling all my prospective clients that if they engage me it will take a lot of work on their part to get out there and attract new clients.
They appreciate that I'm realistic and don't sugarcoat things.
But believe me, in the past I've been less than realistic and it hasn't turned out well for me!
We need to turn off the hype and get real. When we do, we tend to build more trust and confidence with our clients. Truthiness Insight #4
We live in a sound-bite world.
Sound bites are important, as they are effective at getting attention and interest for our services.
But is there depth beyond the sound-bite? If not, you're going to come across as shallow and insubstantial.
I once attended a public speaking course that stated: "You should know 30 times more than what you say in your presentation."
That's what real professionalism is about: deep knowledge, understanding, and experience in your field.
As they say, "If you can't dazzle them with brilliance, baffle them with bullshit."
This is the motto of the truthiness practitioner and ultimately won't bode well for your long-term success.
Truthiness Insight #5
One of the hallmarks of truthiness and hype is ever-changing marketing messages.
You think, "Heck, if one message isn't working, I'll try another until something sticks." But you pay little attention to the validity and authenticity of the message.
A message that is clever, catchy, or over-the-top may get attention, but undermine your professional image.
Your message needs to be interesting and believable.
It should make people think, not insult their intelligence.
Take some serious time to work on your marketing messages. Run them past your current clients and get their reaction.
Others will notice truthiness and hype before you do.
But you'll know you're on track if they say, "yes, that really hits the nail on the head; that's the reason I decided to work with you." Start banishing truthiness and hype from your marketing.
Not only will you build trust with your clients, you'll start to attract more of the right clients, clients who are looking for a professional who walks their talk.
Cheers, Robert
Action Plan Marketing helps self-employed people attract more clients through action-oriented marketing strategies that get you in front of prospective clients. Get our free report on how you can attract more of your ideal clients at this link: http://actionplan.club/free-stuff.
Almost every week I'm telling a client that there's a big problem with their marketing content.
It's not the subject matter, their writing style, their grammar, or even typos.
The problem is that their content is simply hard to read because of the way it's formatted.
Def: Format: "the way in which something is arranged or set out."
I've seen web pages with wonderful content that is simply unreadable because of poor formatting.
You've taken all that time to write a blog post or service description and nobody is reading it.
You, the writer, probably don't even notice, because you're too close to it; you have no objectivity.
The good news is that fixing readability is easy-peasy.
And once you understand the mistakes you're making, you'll never make them again.
Here are seven formatting mistakes that make it hard for readers to read your content.
I'm going to concentrate on the formatting of content on web pages and blogs as these are where we read most online marketing content.
1. Text that is too small.
This is the number one text formatting error. If someone has to squint to read your text, you're in trouble.
And did you know that more than 50% of people now browse the web on mobile devices? This makes small text even harder to read.
These days, with web pages moving to WordPress, page widths are wider than ever, so small text gets lost in the vast expanse of your screen.
How big should your text be? My recommendation is no smaller than 16px, however 20px is becoming more common. Bigger IS better.
2. Text that is too light.
I blame designers for this. Lighter text looks cool. I don't know why, but it just does.
And even worse is text that's both small and light!
But after you've made that cool impression on your website, can anyone read your text?
No, they can't!
Your poor readers! They can't read what you've written.
How dark should your text be? I recommend no lighter than 85% black. This will make your text a tad lighter, and less stark (hence, more cool) than 100% black.
3. Text that is too wide on the page
Now that you have a big, wide page to write on, why not format your text from edge-to-edge!
Please don't.
Adding wide text blocks to already small, light text and you have a major reading catastrophe.
Instead, you want some white space to narrow the text blocks on the page.
On a site such as Medium.com (which gets millions of readers) the font size is 21px and the margins of each side of the text take up about 50% of the screen real estate.
Another way to narrow your text block is to have a narrower left or right margin and then on the opposite side have a wider margin with graphic content or side-menus.
You'll see this on my blog pages.
I recommend that your main text block take no more than 60% of your screen's width.
4. Paragraphs that are too long
Long paragraphs are just as problematic as small, light or wide text. Huge paragraphs are simply hard to read online.
A web page is not read like a book. And the same paragraph rules don't apply.
It's OK to have short paragraphs.
Even one-sentence paragraphs.
Get it?
I recommend that paragraphs be no deeper than five lines. If you put just one key idea into each paragraph, readership will soar.
5. Poor font choice
This one is trickier as there are a zillion fonts available these days.
I generally suggest a very readable serif font such a "Georgia" or a sans-serif font such as "Open Sans."
But be careful about mixing fonts. You don't want your website to look like a ransom note.
It's common to use a bold serif or sans-serif font for headings, and then the opposite for body content.
This is where a designer can come in handy and help give a unified, professional look to your web pages.
6. Failure to use bolding
This is my secret weapon to increase readability. You don't see this enough online.
If your text is all black/gray text with no variation, there is no focal point to draw the eye.
Here's what happens:
A reader comes to your page and sees nothing but monochromatic text. Nothing attracts the eye.
The subconscious mind says, "Where's the good stuff? Do I have to wade through all of that text to find it? Shoot, that's too hard, let me go someplace else!"
But if you bold first sentences (sometimes initial clauses), the eye is attracted and there's an immediate payoff.
The reader is focused and understands what you're content is about in an instant and is encouraged to keep reading.
If you have lots of bolding throughout your text, then the reader can quickly scan for meaning. And even if they don't read your whole page, they'll get the general gist.
One mistake to avoid with bolding: You should almost never bold words or sentences in the middle of a paragraph. That just makes it harder to read.
If you want to add emphasis in the middle of a paragraph, use italics instead.
7. Not using sub-heads
Another great way to increase readability is to break up pages with sub-heads.
This is simply text in a larger font, often colored and/or bold text, as I've done in this article.
Subheads serve to organize the most important sections of your content.
Again, all of this increases readability which is what you want when a visitor comes to your website, right?
Cheers, Robert
P.S. To check the type of font and font size on any web page you can get a free Google Extension called WhatFont.
Action Plan Marketing helps self-employed people attract more clients through action-oriented marketing strategies that get you in front of prospective clients. Get our free report on how you can attract more of your ideal clients at this link: http://actionplan.club/free-stuff.
I don't know many independent professionals who wouldn't like to make more money.
It seems so simple. Ultimately there are only four ways to make more money in your business:
1. Get more new clients or customers 2. Raise your rates or fees
3. Sell more services to each client 4. Get more repeat business from existing clients.
Yes, but how do you actually accomplish those three things?
For the next several weeks, I'm going to write a series of articles on how to make more money in your business.
And I'm going to do my best to give you practical, actionable ideas that work. I know they work because I've3 used them and so have many of my clients over the years.
But before I start, there's an important things to understand about money.
Money. Is. An. Emotional. Issue.
Money isn't dollar bills in our pocket or numbers in our bank account.
No, in our minds, money is about our self worth, about how we compare ourselves to others, about how we feel about ourselves, about our success, and ultimately about our survival.
I have a favorite story about money that makes this very clear.
A few years ago, I worked with a husband and wife team who were executive coaches.
Because of our work together, they started to attract more clients on a consistent basis.
However, like many independent professionals, they were undercharging for their professional services.
But when I suggested they raise their fees, they became very uncomfortable.
And when I dug in, I discovered why.
It turns out that both had been raised in relatively poor families and they continually got the message that "rich people are dishonest."
Because they believed that to be true, of course they didn't want to raise their fees. That would make them, in their minds, dishonest.
And, if they felt they were dishonest, that would be a moral failure. That wouldn't feel good. It actually felt better to make less money!
After we explored this belief in depth, they realized that it was both emotional and illogical. It clearly wasn't true that all rich people were dishonest.
Their belief started to transform to: "We offer an honest service that makes a difference to our clients and it's OK to charge what that service is really worth."
This new belief felt a lot better than the old one.
And realizing this, they finally clearly saw that the fees they then charged were virtually nothing compared to the value their clients received.
And before too long they had doubled their fees with almost no pushback from their clients.
And no angst on their part.
So, the very first thing to examine if you are not making the money you want, are your beliefs about money.
Sounds simple, but it's trickier than it seems.
Why? Because we believe what we believe to protect us from any kind of harm - even if this harm is imaginary.
My clients believed they'd become dishonest if they raised their fees. So, in their minds, not raising their fees prevented that from happening.
What shifted this belief was clearly seeing that it was essentially nonsense. They could raise their fees and still be honest people.
With this powerful insight, their belief was forever changed.
And now, as a business owner, I challenge you to question your beliefs about money. First, identify the ones that are holding you back.
Here are a few very popular ones:
Money is scarce
My clients can't pay higher fees
People will think I'm greedy
More money will lead to problems
It feels wrong to make money doing what I love
Money will corrupt me
Being wealthy will make me arrogant
I don't deserve a lot of money
Money leads to bad things
More money just means more taxes
Wanting more money is selfish and shallow
List yours here: ______________________
I don't know which of these beliefs is running you, but if you aren't making the money you want it's almost certain that one or more of these beliefs is holding you back.
What are the fears behind the beliefs?
Honestly ask if those beliefs are true and if they are serving you or limiting you.
Then ask how things might change without those beliefs.
You just might find that it's not so hard to raise your fees after all.
So, the first thing you must do to earn more money is to question your beliefs about money. Unless you do that, you're unlikely to take the practical steps that will help you earn more money.
Do this honest questioning about your money beliefs and you'll be ready to learn a number of step-by-step approaches to earning more money that I'll cover in the following weeks.
Cheers, Robert
Action Plan Marketing helps self-employed people attract more clients through action-oriented marketing strategies that get you in front of prospective clients. Get our free report on how you can attract more of your ideal clients at this link: http://actionplan.club/free-stuff. Article Source: https://EzineArticles.com/expert/Robert_Middleton/374949 Article Source: http://EzineArticles.com/10123698
My Fourth Law of Attracting Clients states that you must be visible.
Imagine that you woke up one morning and discovered you were completely invisible. And nobody could hear you either. If you sent an email, nobody would even see it.
Not such a great circumstance if you wanted to attract clients to your business!
But as absurd as this situation might seem, it's pretty close to reality for many independent professionals. They are rarely seen or noticed by their prospective clients.
If your business is not growing and you need to attract more clients, the very first thing you need to do is gain more visibility.
In my business, my efforts to become visible followed this progression: networking - speaking - keep-in-touch marketing - publishing.
I joined my local Chamber of Commerce, professional groups, and networking clubs and I started to meet a lot of new people, many prospective clients.
Then I contacted organizations and started to give talks on marketing for professionals. I met even more people and added them to my mailing list.
I then mailed a newsletter every other month to those on this list, and I sent postcard mailings inviting people to various introductory marketing events.
In 1997, I transitioned to an email list that reached 50,000 people at its peak. These people received this eZine once a week and I also promoted various
products and services to those on the list. Twenty years later the eZine still goes out weekly.
Finally, I published my InfoGuru Marketing Manual that developed more credibility and led to more clients and participants in my marketing groups.
I may be a lot of things, but one is not being invisible!
The hard truth you have to face is that very few people wake up in the morning with your name on their lips. You cannot remain relatively invisible and expect your business to grow magically.
You need to remedy this with a "Visibility Plan." Here are nine ways to do it:
1. Start slow, with patience. You can't get in front of 50,000 people overnight. Get clear on who your ideal clients are and where you can connect with them.
2. Focus on as many in-person meetings as possible through professional organizations. Really get to know people and their needs.
3. Reach out to make connections with those you've met who could be possible clients or refer you to clients. Real connections are more powerful than virtual connections.
4. With permission, add people to your e-list and send some valuable information at least monthly. This kind of keep-in-touch marketing is essential to stay visible.
5. Set up your website to get opt-ins in return for a report or article. Make it a practice to give away lots of value and demonstrate your expertise.
6. Establish a presence on social media such as Facebook and Linked In. But don't make this your primary visibility method, as it can be hard to stand out in this crowded arena.
7. Submit articles to online publications that your ideal clients visit and read. This is a great way to build credibility to a very targeted audience.
8. Seek out opportunities to give presentations - everything from speaking at professional groups to giving a TED talk. Nothing is more powerful than highlighting your expertise on stage.
9. Publish a book or e-book that establishes your expertise. A book is a powerful door-opener that provides a platform for the services and programs you offer.
I've done all of these things to one degree or another and I've also helped my clients do them as well, with great success.
These are all opportunities to communicate the value of your business and build credibility and trust over the long haul.
Remember, nobody is going to do business with someone who is invisible!
Cheers, Robert
Action Plan Marketing helps self-employed people attract more clients through action-oriented marketing strategies that get you in front of prospective clients. Get our free report on how you can attract more of your ideal clients at this link: http://actionplan.club/free-stuff.
83% of SMBs (small businesses) believe digital marketing (DM) is crucial for their businesses. Can you beat that? A simple "No". The modern world is increasingly driven by digital media. We are constantly hooked to the Internet for something or the other. Such a digitally-influenced space makes a digital presence more than compulsory for every business to reach the customers. Boosting sales figures is the prime goal for SMEs taking to DM today. Added to it, SMEs are also counting on online marketing for enhancing brand awareness, lead conversion, and improvement of website traffic.
The post below shares 4 significant benefits of digital marketing for small businesses.
Customers are online
80% of potential consumers take to online media for information. When we come across a new business or company, the immediate reflex is to search for digital marketing in the web world. Gone are the days when we used to visit a store physically or call it up to know about it. Thus, it's extremely crucial for a small business to have a strong presence online and digital marketing is the tool for it. Put simply, if your potential customer can't find you online, she will immediately go to your competitor.
To connect to the modern "smart" world
Mobile phones are no longer used for mere calling or texting. In fact, smartphones are one of the most important tools to browse the web world today. 91% American adults are in constant touch with their smartphones. When it comes to searching for a product or service, they will naturally prefer to make queries from their smartphone only. If your business is not present online, just imagine the huge chunk of potential leads you are going to lose!
More economical
Capital crisis is a major problem for most of the small businesses. And this is where digital marketing comes as a savior. Online marketing is any day cheaper compared to traditional marketing. In fact, some of the channels are even free of cost. For example, it costs you nothing to make your business page on social media and stay connected to your customers online.
Digital marketing also helps you to save money. There are many online marketing tools that are available for free like free website builder, free email marketing management tools and so on.
Better ROI
On one hand, DM helps you to reach your customers while keeping the costs low. On another hand, it helps you to save money for your business. The end result is better ROI for your business over time.
When are you going digital? If you need to learn digital marketing, probably can start with digital marketing course first.
I started learning about affiliate marketing several years ago. I had bought a digital product in the form of an eBook from eBay. It seemed like a good business model straight away since the sales were automated, and the product could be downloaded instantly. I looked to do the same thing and created a few of my own eBooks to sell online. However, I struggled for a number of reasons.
But the thought of an automated business system never went away. I continued to look into the idea and this led me to the business model of affiliate marketing.
Affiliate marketing is a form of referral based marketing which rewards the affiliate for a sale made on someone else's website. Anyone can learn how to become an affiliate marketer. What drew me to affiliate marketing was the potential to work for myself from my laptop, without the need to actually handle products or even speak to any customers!
In the first instance, after I created an eBook myself, I couldn't get anyone to see my content. I figured people would just buy from a website once I had thrown it into the 'cyberspace' of the internet world. I suspect many people make this same incorrect assumption.
The truth was a little hard to bear after a number of failed attempts to promote digital products online. However, my first success came after selling a website building program I had used. I created a free blog from a site called hubpages.com. I wrote about the product and created a product review. This is a simple strategy which many affiliate marketers use to make money on the internet. It works if they can get their content seen by the right audience.
My first sale only made me $40 though but at the time it was huge for me. It was a breakthrough which spurred me on to keep going. For me, it wasn't just $40. It was the future of my earning potential and the ability to earn from the internet without a boss or a crummy job; something which I was desperate to escape having to do!
Nothing much happened after I made my initial sale. I went from one strategy to another and kept getting distracted by shiny objects which promised more money for less work! It wasn't until I discovered high ticket affiliate programs that thing really stepped up a gear for me.
Within a few months of joining a high ticket program, I was able to make two high ticket sales after advertising on Facebook. It was absolutely amazing and I thought I'd made it! I rested on my laurels though and because I didn't have a steady income at the time, I pulled the money out, not even thinking about continuing the marketing.
After that I spent all my time focused on content marketing for a while. Content marketing is a pretty slow strategy but I did get some results from it. It was much, much slower though than the paid marketing I had done previously.
Until I had gained some more confidence in what I was doing, I hadn't put more money into paid marketing strategies again. When I eventually did, I had another major success. High ticket programs can give you huge commissions, depending on how you position yourself in a business system. Products valued up to $20,000+ can earn you 40% commissions on a single sale.
I had a range of these products within my sales funnel but I didn't have the right mindset or knowledge to trust the journey I was on! I was too scared to spend money on advertising for quite some time. When this changed, so did my business - dramatically for the better.
The power of subscription products also suddenly came into my awareness. Although I had this sales funnel, I didn't understand it for a long time. It is 'geared' to pay you in multiple ways. Subscriptions are just one strategy which can pay you again and again for work done previously.
With subscription products, you sell something once, and it pays you an income - potentially for life. Even a small subscription commission month in month out, can be far better than the odd sale here and there of a much more valuable product. Over time, and as your number of memberships grows, your income grows too.
Multi-tier sales are another feature of the best high ticket affiliate programs. With multi-tier, you can earn commissions based on the sales of your referrals. This means that if you sell membership products of a certain business system, your members sales count as your own and you get a percentage of the commission.
Up-sells are another component of a good high ticket sales funnel. A good sales funnel will have a range of products which you can earn commissions on. You don't need to sell every product personally because an in-house sales team will do this for you. Simply refer people into your sales funnel and let the funnel do the work.
As an affiliate marketer, your main focus is on marketing. With the right business model, you can earn in multiple ways for having referred customers to useful products and services which will be of value to them.
My journey to find the high ticket affiliate programs was a long one filled with a lot of failures! I tried selling smaller valued products in a variety of different ways. I used organic content marketing strategies and paid strategies to market products. But it wasn't until I discovered the right business model that things changed for me.
With a good business model you can have more confidence in your marketing strategies. With the right training and mindset, you can accomplish a lot more in a shorter time period.
So, if you want to be an affiliate marketer, I would recommend looking at high ticket affiliate marketing. It is still a business and like any business it takes hard work and motivation to keep going and to make it work. But it takes the same amount of work to fail many times if you face in the wrong direction from the start!
Tim Halloran is a stuntman, martial artist and online entrepreneur. To learn how to build your own online business see his site here: http://highticketsalesfunnel.com/high-ticket-affiliate-marketing/ Article Source: https://EzineArticles.com/expert/Tim_Halloran/488644 Article Source: http://EzineArticles.com/10029644
Thursday, 23 May 2019
Get Armand Morin's Complete Seminar 15-16 June London tickets here: https://payblue.com/l/95ce1a53
Many thanks for for watching my Complete Seminar London recommendation.
Complete Seminar is a 2 day seminar by Armand Morin to be held in London on June 15 and 16.The seminar is presented by Armand.Inside the Complete Seminar you will learn a clever way to create products on the fly and how to market the product and drive traffic.
You will also learn how to rank a page in Google fast so that you can get massive targeted traffic to your products as well as affiliate offers.
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Just because you create something, doesn't mean people want to buy it. You'll learn the strategies he personally use to guarantee that products sell every single time.
Watch Armand Morin Create and Record a Product Right In Front of Your Eyes
Nothing is planned. During this live event, you'll see him take the idea that he just created and then turn it into a sellable product right in front of your eyes. Nothing is held back.
Armand Morin will demonstrate how to Build a Website and Sales Letter In Less Than 15 Minutes
Some people take months to create their website. The fact is, they think about this way too much. We're going to show you how he create a website in just minutes and how you can too.
The Complete Seminar London will show you the One Obvious List Building Strategy for a Huge Email List
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Email marketing is not dead. He'll reveal to you how he has made millions with email marketing and how to write a compelling email that gets people to buy. This is the key to success.
It's Only £1.00 Click Here:https://payblue.com/l/95ce1a53Armand Morin will show at theComplete Seminar how to use FaceBook To Market Anything You Want To
Lets face it, Facebook is here to stay but most people aren't harnessing its power. He will be showing you how to use Facebook and get new sales, new clients and to build a following.
The Complete Seminar by Armand Morin will show you how to master YouTube With These Secret Strategies
YouTube is not just for watching funny cat videos. It's much more than that. In just 5 or 10 minutes you can have the #1 video on YouTube driving traffic to any website you have.
Get #1 Ranking In Google In Only a Few Short Minutes will be highlighted at the Complete Seminar in London 15-16 June.
Google seems so complicated, but during this weekend, Armand is going to show step by step how to get #1 rankings in Google and dominate your niche market anytime you want. That's power.
Use Webinars To Build a 7 Figure Business
7 figures just has a nice ring to it. What's better? Making 7 figures a year on 100% complete autopilot. It's not impossible, you can you use webinars to do it totally hands free.
Manipulate Amazon To Get You Free Leads
Amazon isn't just for books. You can use it for so much more to build your business. Armand Morin will show you one strategy to generate leads and get exposure for FREE.
Learn Armand Morin's Effortless Content Writing Strategy at the Complete Seminar in London.
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Visit my blog: https://andreniemand.com
Visit my Youtube channel:https://www.youtube.com/channel/UCyKy...
Watch WP Quick Promote review:https://bonuscrate.com/g/3595/47027/
Join My Email List:https://andreniemand.com
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The Complete Seminar by Armand Morin is an impressive strategy that you can use to monetise from right out of the box in addition if you are new to building your business and subscriber lists,this is a great way to test out your newly found traffic to see the profits!
Thanks for watching my Complete Seminar recommendation. I hope you got value from it.
Get Complete Seminar London tickets here: https://payblue.com/l/95ce1a53
The Most Comprehensive and Interactive Event Ever Created and Specifically Designed To Grow Your Business!
Join Armand Morin and See Exactly, Step By Step, How To Make Your Business Grow by:
Brainstorm a Product People Will Absolutely Want To Buy
Just because you create something, doesn't mean people want to buy it. You'll learn the strategies Armand Morin personally use to guarantee his products sell every single time.
Watch Armand Morin Create and Record a Product Right In Front of Your Eyes
Nothing is planned. During this live event, you'll see him take the idea that he just created and then turn it into a sellable product right in front of your eyes. Nothing is held back.
Build a Website and Sales Letter In Less Than 15 Minutes
Some people take months to create their website. The fact is, they think about this way too much. Armand Morin is going to show you how he create a website in just minutes and how you can too.
The One Obvious List Building Strategy for a Huge Email List
Imagine having an email list of hundreds of thousands of people. This one strategy allows you to do this on 100% complete autopilot. It's easier than you think and he'll show it to you.
How To Make Millions With Email Marketing
Email marketing is not dead. He'll reveal to you how he has made millions with email marketing and how to write a compelling email that gets people to buy. This is the key to success.
Lets face it, Facebook is here to stay but most people aren't harnessing its power. I'm going to show you how to use Facebook and get new sales, new clients and to build a following.
Master YouTube With These Secret Strategies
YouTube is not just for watching funny cat videos. It's much more than that. In just 5 or 10 minutes you can have the #1 video on YouTube driving traffic to any website you have.
Get #1 Ranking In Google In Only a Few Short Minutes
Google seems so complicated, but during this weekend, Armand is going to show step by step how to get #1 rankings in Google and dominate your niche market anytime you want. That's power.
Use Webinars To Build a 7 Figure Business
7 figures just has a nice ring to it. What's better? Making 7 figures a year on 100% complete autopilot. It's not impossible, you can you use webinars to do it totally hands free.
Manipulate Amazon To Get You Free Leads
Amazon isn't just for books. You can use it for so much more to build your business. He'll show you one strategy to generate leads and get exposure for FREE.
He'll show you exactly how to create content effortlessly. In fact, he'll show you how he wrote a 200 page book in less than 10 days using only 10 minutes a day. It was so easy and you can do this too.
When is the last time you tried to share an affiliate link via social media? I know the last time I did it FB told it "went against their community standards."
Try as I might I was unable to share my link - even with a link cloaker.
Then I was told to build a bridge page - but heck that was too complicated (and time consuming)
