Building an email list is important for many reasons. One reason is that your marketing database tends to degrade over time, and the rate of degradation is 22.5%, according to experts. A person may change their email address once they get hired by another company. Some may opt out or stop using their AOL address. So, it's important that you keep building your email list. For this, you can use the tips given below.
Put together quality email content
If you don't want your subscribers to opt out, make sure you put together high quality newsletters. This will also encourage them to forward your emails to others.
Spur on your subscribers to share
If you include social media buttons in your emails in order to encourage your subscribers to share your content. This will help you get access to more people who may choose to sign up as well.
Hold a contest
You can also hold a contest on the internet, such as a free giveaway. This will encourage others to sign up with their email addresses.
Offer several types of email subscriptions
It's better to create different types of subscription types based on the segments of market you are targeting. Email recipients tend to click on customized emails. So, if you want to increase click through rate, we suggest that you have different subscription types. Have an opt-in campaign
You can rejuvenate your email list by running an opt-in campaign. For instance, if you have an old list, you can create an interesting opt-in message for these subscribers. In this message, you should clearly state that you would remove the contacts who won't respond.
Adding links to the signatures of your employees
You may want to add a link to the signatures of your employees. It should take people to a home page so that they could sign up for a mailing list. Put together a fresh lead generation offer
For instance, you can offer a free of charge whitepaper or eBook, thus requiring visitors to offer their email address if they want to download it.
Offer a free tool or resource
You can offer a free tool or resource provided the users choose to sign up on your site. This can be a marketing or keyword research tool for instance.
Promote your offers on social media
You can promote your lead generation offers on social media platforms, such as Twitter. All you need to do is run a Twitter campaign in order to promote your offer like an eBook or a tool. However, make sure you offer the tool only when the visitors sign up with their email address.
Make use of your Facebook page
You can also make use of your Facebook page for promoting an offer. You can do the promotion on your Timeline. On your landing pages, don't forget to place the social media buttons. This will make it easier for your visitors to share your content on social media websites.
Long story short, these are a few methods that you can use in order to build your email list.
Do you need an email verifier for email verification? If so, Never Bounce can be a great tool to verify email addresses for you so you can build a valid email list.
Recently, Australian clothing brand YP Threads sent an email that seemed like they were blackmailing customers. In it, they "threatened" to expose incriminating photos of them to the public if they didn't buy from their brand. The email ended with the lines, "We know where you live. Time starts now."
The tactic proved to be a bad judgment call, ending with YP Threads apologizing for the email. Some may argue the strategy raised publicity for YP Threads. In the end, their approach still served as an example of bad marketing practices.
Coming up with an effective strategy can be difficult. Firms specializing in email marketing campaign services would gladly tell you. Marketers sometimes forget what might work isn't always what might be best. It's time to review which email practices you should avoid.
1. Having an extensive list with people who have never heard of your company
Nobody cares about how many people you have on your email list. The point is that you get your message across to the people whom you want to sell to. Having an email list longer than the Great Wall of China doesn't assure you email opens or conversions. It's all about reaching the people who are most likely to care about your business.
Think about it. How many times have you received an email from a company whose services you had no interest in? Maybe it was an email about car repairs, and you don't even have a car.
Trimming down your email list to a fewer number may make you think twice, but it actually guarantees better results. Try it.
2. Making it hard for subscribers to opt-out
They're called "opt out" for a reason. Give your subscribers the choice to refuse being sent future emails, and don't give them a hard time about it! Sometimes email marketers do it to retain subscribers, but that just means you're more likely to be identified as an annoying brand.
It's not personal-it's marketing. While there are people who don't want to hear from you, there are people who still do. Either way, respect people enough to give them the option to unsubscribe.
3. Incorporating spammy content in your emails
Emails that only contain words like "free" or "buy now" aren't exactly timeless. Sure, it works for your CTAs, but when people receive emails, they want to be engaged. Emails are an outlet for you to get creative with content to drive your customers' attention. Your customers are in the 21st century as you are and they're smart enough to get tired of the same word usage.
Give your users quality content. That way, they'll enjoy opening your emails and even look forward to receiving more. US-based makeup brand Glossier sends their customers updates, promos, and even random content that's aligned with their brand personality, such as wallpapers for customers and a photo of a baby goat smiling.
4. Writing misleading subject lines
You could get in trouble for your subject lines. Sometimes, marketers want a quick way to get customers to open their emails, and a way to do that is to engage them through the subject lines.
When marketers have a chance to do this, sometimes they cause panic for their customers. One furniture store emailed their customers a "receipt from the future" with the subject line "Thanks for your order!" as part of their April Fools ' Day campaign. Some of their customers ended up panicking over a false order before realizing it was a marketing ploy.
The last thing you want to do is strip off the trust your customers have with your brand. After all, gaining trust is more important than grabbing their attention. Find other creative ways to engage them with your email campaign.
Sometimes people get caught up in their marketing that they don't realize their methods carry consequences. So whether you're setting up your own strategies or hiring email marketing campaign services, take note of these practices and avoid them.
In some ways, we can consider email revolutionary. It even predates the internet's ancestor, the ARPANET. In 1965, the first version of email was found in computers at Massachusetts Institute of Technology for a program dubbed "MAILBOX". In a little over ten years, people saw the potential of marketing in email, but because such method was non-existent at this point, Gary Thuerk ended up pioneering the first spam message when he sent the same email to 400 people in 1978.
Today, we know there's a clear distinction between spam and email marketing. But usually when people think of spam, the first thing that comes to mind are messages that tell you one million dollars is waiting for you and all you have to do is click the button. By this standard, almost everyone is able to identify what messages are considered spam.
Since nobody falls for that anymore, spam senders have gotten more cultured with their techniques. And sometimes, this means even your techniques can get lost in the strategies of spam. So if you're constructing your own email marketing campaign strategy, here are a few pointers for you to distinguish legitimate email marketing from spam. Spam is sent with no permission, email marketing asks
If you'll notice, legitimate campaigns begin with an opt-in form on websites. As entrepreneurs, you have to respect your customers enough to let them decide if they want to receive weekly updates from you via email.
Spam messages are intrusive, and there's almost never a way for you to opt-out of their mailing list. But one takeaway from spam is that they offer their readers something (not real but it's the thought that counts). Mention what you can offer to your readers, like a free trial or free PDF, to let them know what they can get from subscribing to your emails.
Spam enters deceptive subject lines, email marketing sends specific ones
Spam messages usually promise something big in their subject lines. But even legitimate email marketers get carried away with using subject lines such as "Your invitation from us" or "Your gift is waiting". Studies show, the click-through rate of emails with deceptive subject lines is next to zero. Why even bother?
Everyone knows this tactic, too. Admit it; you'd never open an email that says, "your gift is waiting for you".
At this point, one of the best methods to get users to open your emails is to use open loops, or incomplete ideas. For example, you could use "The one thing I wish I learned from college is... " to make recipients want to find out more.
Spam makes it impossible for users to opt-out of mailing lists, email marketing honors opt-outs
As email marketers, you should make it a point to give your recipients choices to opt out of getting your emails. Along with this, not only does good email marketing allow users to opt out, they present clear and concise explanations on how users can opt out. Make sure to give your recipients a return email address, too.
It's worth noting that some email marketers still act intrusively, still sending certain types of emails to people who have already opted out. You must honor recipients requesting to opt out of all commercial messages. Remember, at its core, spam is a bulk of unsolicited messages.
When you follow guidelines on email marketing and respect your customers, you know your campaign can and will succeed. It all boils down to your strategy. With the help of some experts on email campaign management, your company can deliver the best email campaign without bordering on spam. Article Source: http://EzineArticles.com/expert/Donald_Smithon/2139064 Article Source: http://EzineArticles.com/9925636
Digital marketing is great hype today. New methods and techniques to conduct the marketing are being devised every day. Amidst all this, it is easy to assume that email marketing is an obsolete process.
We may consider it as it is no longer being used or isn't fetching desirable results.
However, you couldn't be more wrong.
Email marketing is still widespread today. It is, in fact, becoming more successful with time. But what makes it such an appealing marketing technique, despite being so old?
Well, let's find out.
Here are the reasons why people are still in love with email marketing:
1. Low Cost
The biggest reasons why emailing continues to remain one of the favorites is the cost factor. It has a very low cost involved. All you require is an operational email ID, and you are ready to start working on the email marketing tactics.
Sometimes, people start buying bulk email addresses. However, it is quite rare. Mostly they send emails only to people who genuinely subscribe to the site themselves.
An emerging practice is to use software for automating the generation and sending of emails. However, this cost is often less compared to other modes of marketing.
There are neither any print charges involved, nor do you need to pay fees for the advertisements space like space on television and newspapers. Overall, email marketing remains one of the cheapest modes of marketing.
2. Only for the customers
Most marketing techniques involve users who may have never interacted with the brand. Some types of digital marketing tactics target users who have shown similar interests in their actions, as seen on Facebook and Google.
However, email marketing is the only marketing mode where the users themselves ask to be part of the company's subscribers.
Companies get email addresses of the users either when they subscribe to the newsletters or when they register to their website.
Taking advance approval from customers ensures that emailing effort is more visible and effective compared to other marketing methods.
3. Target your audience
One of the big merits of the email marketing is that it allows you to target a particular segment of your audience.
Since companies usually obtain email addresses by subscription or registration, they also capture their basic information about the customer like name, gender, age, location etc.
This information could be utilized in creating targeting emails.
For instance, if your company has a great offer for students, you can send emails to users who are less than 24 years of age. And, if your company is offering discounted prices on women apparels, then you may consider targeting females instead of men.
Users can also notice the pattern that they receive only those emails that are relevant to them. Thus, apart from saving a lot of resources, the company is also able to create a trust factor between the customer and the brand. 4. Ask them to make a move
One-way marketing despite having a broader reach suffers from a very critical drawback, i.e., lack of interaction. Even if you pitch the best of your marketing ideas, yet the user is free to ignore them.
In simpler words, you just cannot compel users to make an effort for paying heed to your offer. However, small efforts can definitely pay off.
Email marketing allows you to put in those efforts. By introducing a simple "call-to-action", you can ask the users to visit your website and see what you have to offer.
Having call-to-action also saves you from the trouble of giving too much information in the mail itself. Thus, in the email body, you can simply include the most-appealing content. 5. Saves you the effort
Apart from being cost-effective, it is one of the simplest marketing methods around. One does not require any high-end software, no huge team or a separate department.
All you need is the required hardware and a few professionals who know the job.
There is always a scope for better software and tools to be used in email marketing.
However, people mostly prefer the simple format, since it is majorly the content that decides the effectiveness of an email. The lack of complexity allows you to focus completely on creating an appealing email content.
6. See your score
A salient feature that makes the email marketing technique a desirable one is the metrics. Most traditional marketing methods have no or poor metrics, like radio, television, and newspapers.
However, in email marketing, despite being decades old, you can get all the measurements you need.
Also note, to identify the performance metrics, you would require appropriate email software.
A right software will tell you everything correctly, right from the number of emails that were actually opened to the ones that redirected the user to your website.
These results could give you insights into what is and isn't working for your campaign.
7. See instant results
One great benefits of using email marketing is that it allows you to perceive instant results. As soon as you send an email, the user would either receive it or be notified about it. Most people check their emails within 24 hours.
Thus, whether or not the user decides to take your offer, you get to see the real results the next day.
Most other marketing methods require some days or even weeks to bear results. But email marketing can get you the results before the date changes.
Some people argue that such hasty marketing is counterproductive, but that is utterly false.
8. No boundaries
Email marketing being a prominent part of the internet marketing, it does not have any boundaries set by geography.
While this is true for any digital marketing method, the email marketing is the true alternative to the traditional marketing methods like print and television.
The difference is you can target customers globally belonging to various countries, genders, age groups, professions etc.
The more range of customers you choose, the bigger will your potential customer base would be.
Conclusion
Email marketing, despite the negative stereotype, is both alive and productive even today. As discussed above, there are loads of speculations that make people fall in love with it.
Though there are other marketing methods may beat the email method in one or two ways, overall, it is still one of the most effective and accessible marketing methods across the globe.
Nisha Garg is an affiliate marketer cum blogger. She believes each day as a learning day and presently exploring facts about email marketing. To know more about her visit: http://nishagarg.com/
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In this article, I'm going to share with you 6 ways to make email marketing more effective so that you can use it to increase your sales and at the same time increase your customer base.
B2B (business to business) and B2C (business to consumers) are way different writing styles when it comes to emails.
In this article, we will focus on B2C since that's what I do.
Here are 6 ways you need to consider focusing on if you want to create a more effective email marketing campaign.
1. You need to know what kind of a campaign you are going to be sending
This could be a promotion or it could be just a content series. Whatever you choose will depend on what you have going on in your business at the time.
Just remember a rule of thumb is to make sure you are not just sending out promotion after promotion day after day. Make sure you throw in some valuable content at least once or twice a week to break up the promotions and to provide value to your list.
2. Use curiosity subject lines
If you want to get more opens on your emails then you need to play it smart. Write subject lines that get attention and make them want to read more. If you tell them what the email is in the subject line do you think they will open it? Use just enough curiosity to make them take action to see what it's all about.
3. Be friendly to build relationships faster
Remember to write as if you are writing to a good friend, be friendly and casual. The friendlier you sound the faster you will build a relationship with your subscriber.
Tell them stories about what you are doing that day or something you might do later after you finish writing them the email. Give them valuable advice of something that happened to you that they can benefit from.
4. Leave a clear call to action
Believe it or not your subscribers want you to tell them what to do so don't beat around the bush. Say what you need to say and tell them what you want them to do such as:
Click here to do this, or Click here to watch this video.
Remember that they got on your list because they were interested in something that you are good at. And they are looking up to you for guidance and advice, so don't let them down.
5. Keep them engaged
When sending out your campaigns be sure to segment your list so that they get on the right list. This will help make better sales and get better conversion rates from your products.
If you are sending the right promotions to the right list of people you can see how your business will benefit.
To do this simply create a new list for each type of product you promote. Let's say for instance list building. When you send out your warming email series for your new list building product you want to have a list set up with an opt-in page (squeeze page) where you are giving something away about list building.
That way all the subs from your regular list will not be put on your "list building" list and when you're ready to sell that product you will have a hungry list of people ready to buy it. Make sense?
6. Track your results
A lot of email marketer that are just starting out make the big mistake of not tracking their open rates, click through rates, and they don't keep their list clean.
Most autoresponders these days have all the tracking you need, all you have to do is go in the "statistics" section and see how many opens you got and how many clicks.
I'm not going to tell you how to manage your list, but my rule of thumb is if no one opens any of my emails in 60 days, I delete them. Because chances are if they didn't click or open anything for that many days they never will.
Now you can also send out a win back campaign before you delete them just to see if they finally open something from you, but I'll leave that for another article.
If you would like more cool info on email marketing, here is 10 email marketing hacks I put together: http://ronnierokksmith.com/email-marketing-hacks-7-special/
The recent introduction of the general data protection regulation (GDPR) has had a direct impact on marketing practices, including email marketing. Is email marketing still one of the most effective marketing tools for your business?
The answer is yes, email marketing is still one of the most effective tools for driving sales in your business, but as with most forms of marketing, it rarely stands still.
Ensure You're Compliant
Personal privacy is a major concern today when it comes to email marketing. So is the way you use the data you collect. Read over your current privacy policy and terms of service for your website to ensure you are up to date.
Mobile-Friendly Emails
Your email should be readable on any device that your subscriber decides to read it on. You can check out how your emails and website look on free tools such as mobiletest.me and responsinator.com to view your content on a range of simulated screens.
Email Rendering
There's a similar problem with the way emails appear in different email services. Check the overall look of your emails at Yahoo! mail, Gmail, Hotmail etc to be sure it doesn't look wrong.
Coding Issues
Some marketers prefer HTML coded emails, while others opt for plain text. Any HTML coding mistakes could ruin the look and feel of the email, or even prevent some or all of it from being seen. Check your code at a site like Dirty Markup and clean any errors.
Check and Test
Be sure to carefully check any email before you send it. Look for typing errors and ensure that the link clicks through to the correct page. Make sure that things like the date and time of an event are correct. People are very busy and don't have time for you to send two or three emails on the same subject, trying to correct basic errors you should have found in the first place.
Send High-Quality Information, Not Just Sales Info
Be certain all your emails are relevant and interesting to your target audience. Do more than just try to sell them stuff, and odds are they will continue being on your list, look forward to your emails and open them, and even forward the emails to other people.
Make It Easy For People To Unsubscribe
If your subscriber makes a decision that they don't want to get any more emails from you, make it possible for them to easily unsubscribe. If you make it difficult, they will start to begrudge your emails and will certainly never buy from you. They may also report you as spam, which will cause you complications in the future.
Email marketing can achieve awesome results for the smart marketer. On average, a prospect needs to see your messages 7 to 8 times before they trust you enough to buy something. Email is the perfect way to deliver these messages with a structured marketing funnel. To learn more, download my free Marketing Funnel Checklist at https://jonallo.com/salesfunnel
Understanding the tiny facts about the Forex market is mostly what it takes to be a successful trader. Many people from a standoff-ish point of view see Forex trading as so much hard work meant only for professionals with long years of experience in the finance industry - but there is more to it. What many do not know is that just about anyone can make a huge fortune from the Forex market with the right idea and the right practice.
It is true that there is need for hard work and experience, but that is just the secondary aspect of what one needs to succeed as a Forex trader. People readily skip the primary facts that form the foundation of a successful trader, thinking they are negligible when they are not. A stable psychological state of mind is one of the primary factors that have so far proven immensely important in trading successfully. The weird thing about it is that anyone, new or seasoned professional traders, can fall prey of the damage that comes from not having a sound mind towards trading Forex. It takes constant efforts, irrespective of past records, to keep one's head above water in the world of currency exchange.
TAKE A LOOK AT THE FOLLOWING SCENARIO
Mr. A is experienced in the finance industry as a professional analyst and trader. He has worked with so many finance organizations, learnt a lot in the process, and even developed some awesome theories that earned him a noble price. Obviously, he is highly sought after at all times, and there is a long waiting list of huge finance firms asking for his consultation and partnership. Mr. A finally agrees to work with one of the big companies as the team leader of a group of exceptional high end professionals like himself, and the whole world's eyes were on them to see how they will fare. Definitely, Mr. A and his team are expected to change the story of the organization for good; everyone expected that. The question now is how good will the outcome be? You can imagine the surprise when Mr. A and his team lead the company to its demise. Yes, the company closed down as a result of wrong calculations amplified by leverage.
What went wrong with Mr. A and his team? The only logical explanation to that is that they were too proud of their achievements, and as such were psychologically damaged to the point that they thought they knew it all. They felt they could control the Forex market since they are an excellent group of analysts working together, probably the best group of analysts in the whole wide world. That right there is psychological instability, and it does not go well with Forex trading.
HOW TO MASTER THE PSYCHOLOGICAL ASPECT OF Forex TRADING
Meanwhile, this story is real. It happened to LTCM funding company, and there is so much the finance world can learn from that when it comes to mastering of emotions while trading the Forex market. Here are some points to help:
1. ALWAYS WORK WITH MODERATION:
Do not put all of your eggs in one basket; never. There will always be better opportunities in future, so it makes no sense to feel like "it is now or never". Greed is at the top of the list of the problems encountered by Forex traders. It is important to always seek profit and attach importance to financial success, but it should not be the driving force of the traders.
To make sure greed does not prevail, ensure strict adherence to discipline. Traders should always learn to stick to their trading strategies at all times. Every anticipated move should be based on principles established by the diligent study of the market.
2. WHAT IS THE WORSE THAT CAN HAPPEN?
In the career life of every Forex trader comes a time of indecision. No one can control the Forex market, and that is more than enough reason for many to fear. There are times a trader may be on a failing streak, and it looks like the strategy is not what it should be. Well, it is the Forex market; no one has control over it. The best any trader can do is to stick to the plan, and keep a bit of an open mind towards the opinion of others based on proper research. Indecision should be highly avoided, even at the point of fear.
To avoid the implications of trading fears, traders should learn to stick to the strategy of course, and avoid random decisions. Also, traders should avoid leveraging their accounts unreasonably, thereby risking too much. Always have it in mind to stake just as much as you are willing to lose.
3. DON'T GET HIGH:
The thing about getting high is that your state of mind is elevated in an unrealistic manner. A trader that gets high on Forex trading is tempted to believe that Forex will give him unlimited wealth no matter the approach he takes. Even traders that may not have ever experienced failure in trades should not get high or euphoric on that. In most cases, people that are in a euphoric state of mind while trading Forex end up frustrated because they allowed their feelings of might to blind their reasoning. If you have been on a winning streak for a while, be careful not to think that you have mastered Forex trading so much that you can trade without your strategy and still get good results. Anyone that dares to do that is simply high; and is doomed to fail at a point.
Always have it in mind that all strategies have flaws, no matter how long it has worked perfectly well in trades. The market changes, therefore strategies need to be altered to suit the change as required. A trade can only be successful if the trader has put in time to study the market and applied profitable principles of trading, not the other way round. The case of LTCM is a very good instance of this case.
4. IT GETS BETTER:
Again, a trade can only be successful if the trader put in time to study the market and applied profitable principles of trading. It is possible to lose several trade one after the other; it happens even to the best of Forex traders, which can lead to panic. However, this is not enough reason to quit as many may be tempted to, rather, the trader should put in the required time to study the market and apply the right principles.
Note that periods of market volatility causes panic more than any other factor. Volatility can make a sound strategy seem like it is useless, which is true. Strategies for trading a volatile market environment are not exactly the same with non volatile market conditions. Some traders prefer to use a different strategy entirely, or stay away from trading the Forex market in such times.
CONCLUSION:
No one masters anything overnight. It takes time, persistence, and constant practice; but in the long run, it all pays off profitably. The Forex market is the biggest market in the world, there is always room for anyone to trade and make good profit when the right principles are applied.
Hi, I am UC Ann Nwancho, and I am a professional freelance writer for hire. You can catch me @ucannwrites, or visit my business site http://www.writematics.com. I look forward to hearing from you. Article Source: http://EzineArticles.com/expert/Uchechi_Ann_Nwancho/2533184 Article Source: http://EzineArticles.com/9933781
Email marketing is becoming one of the best effective and affordable tools for online marketing.
As the Net has grown, e-mail marketing is becoming one of the best effective and affordable tools for online marketing. E-mail marketing significantly impacts businesses if they are B2B or B2C (business to business/business to consumer).
Marketing throughout e-mail raises your brand devotion and raises your customer service throughout the eyes of your buyers. When ever permission based e-mail marketing is carried out correct it can easily be even more good than any sort of other kind of web marketing technique. The point to bear in mind is that no one single element of website marketing may stand on its own.
For example, an e-mail newsletter must have a tremendous site to support it and also curiosity in your business to build your e-mail list in the first place. The quantity one activity on the web is e-mail. This is the reason e-mail can certainly be utilized as a superb internet marketing tool. Various Internet end users say that they would rather get marketing messages in their e-mail than be bothered by sales phone calls at home Permission Based E-mail.
One essential key element to a powerful e-mail marketing technique is to just concentrate on permission based mail. This involves that consumers have to select to get mail from you. This is known as "opt in". You should certainly by no means rent or purchase an e-mail list since this is regarded as to be spam.
No matter what precisely the person of the e-mail list will tell you, the absolute majority of the addresses on the list did not opt in to get e-mail or to have their exclusive info sold to you. Once you send e-mail to customers who don't desire it you're sending spam. Spam will grant your company image a cheap appearance and eliminates virtually any trust that clients have in you.
You need prospects that are top quality and not amount and this results in building up your personal e-mail list. You'll discover that the final effects will be huge to you and your business.
Not really an add-on of support services.
E-mail marketing will need to be viewed as a complement of the customer service that you offer. You want to be capable to connect with your buyers at every single point in the sales procedure. The moment you provide your consumers what they request, with out mistreating any authorization, you set up the foundation for a bond that is founded on value and leads to long-term customer devotion.
Learn Internet Marketing and start making money right now! Take my Free Internet Marketing Email Mini Course. Also make sure you visit my Internet Marketing Blog [http://blog.onlinemarketingcore.com] to read more similar articles of this topic.
Using simple but effective Forex strategies need not be difficult. There are three popular styles when it comes to actually trading currency. Ideally, you should try to apply aspects of each of these styles to maximize your success.
Here we will discuss them so that you can begin to implement in your Forex investment plan:
Technical Information Analysis
This is when you take advantage of all information available on the currency pair. This is especially useful because you can have constant updates and keep a very close eye on the best possible time to affect your buyout or trade.
This will allow you to leave trade options open until a currency or currency pair will achieve the price that you're looking for and keep a constant eye on happenings.
Sentiment Trades
This is a different aspect from technical trading because it involves market shifts that move based on feeling rather than specific fundamental facts. Market sentiment can often require you to react on a very visceral or gut driven basis and what you think the market will also react to.
It assumes that you have an understanding and intuitive feel for the market and currency trades based on prior experience. One huge advantage of this kind of trading is that it allows you to anticipate a market based on prior experience and outperform the herd consistently.
Specific Forex Strategies
There are literally dozens of books written on Forex trading strategies. Each specific strategy builds upon prior knowledge bases and allows you the opportunity to take advantage of proven methods when it comes to currency exchanges.
For example, the London Jammer trade takes example of specific volatility and indecision that has characterized many of the European markets. Tactics like this work best with certain kinds of reoccurring events happening in the market.
It becomes the responsibility of the trader to recognize events, trends and specific day trading sessions that will trigger the ability to choose the correct Forex strategy. When patterns are identified, you would then invoke the strategy that you would use to counter or take advantage of the events in the markets.
In the end, all investment strategies involve risk, sufficient information, a feel for the market and the ability to make decisions on the fly. Effective Forex strategies take advantage of all of these events and combine together for the right opportunity for you and your future investments.
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To really be successful at Forex trading, you need to have it at the back of your mind that Forex will definitely pay you well if you'll only work hard with patience and consistency. The market may already be saturated with traders, but there is always room at the top if you're willing to pay the price.
Forex is the largest market on earth, with a trade volume of over $4.5 trillion. That is a huge amount of money, but it's more or less expected when you consider that most currencies, if not all, are traded in the Forex market. People from different locations around the globe take part in it, and it has been in existence since the days of trade-by-batter, when it wasn't known as Forex.
However, so much has changed since the inception of Forex. In the past, Forex trading was as simple as using gold and silver as a method of international payment (which were usually affected by global supply and demand). These days, prospective traders with the view of a successful Forex career will have to be more specific and familiar with the modern strategies of the Forex market.
Here are questions you must ask yourself if you want to be a successful Forex trader.
1. HAVE YOU MADE UP YOUR MIND?
Before you even register with a Forex broker to trade Forex, you need to make up your mind to do what it takes to be a successful trader; otherwise you'll just while away your time and eventually quit. You may think that your drive at the moment will see you through Forex ups and downs, but successful and experienced Forex traders beg to differ - human psychology is a major Forex demon.
It is an established fact that human psychology, if not controlled, can ruin a trader.
If you're not able to control you psychology, that means you allow your emotions to come into play all the time, controlling how you approach a trade. If trades are going well, emotions are high; you're happy, and willing to continue trading. If trades are not going well, you feel bad, and unwilling to continue.
On the other hand, if you learn to control your emotions and not allow them to come in the way of trade, then you can leverage your psychology in trading. You know that there are bad times, but you also know that they will pass with time.
If you do not have a strong determination to make it big as a Forex trader, it is only a matter of time before you throw in the towel. Every successful trader out there fought the battle of the Forex market, and so should you.
2. WHAT DO YOU KNOW ABOUT THE Forex MARKET?
Just like education is important in life, it is also important in Forex trading. You most likely do not need a degree to be able to trade Forex, but you have to study the proven tactics of Forex to help you trade better.
For you to get it right as a Forex trader, you must understand the following
1. Terminologies used in Forex trading
2. The different strategies applicable and when they can be applied for maximum benefits.
3. Forex time zone
4. Forex brokers
5. Trading platforms and software
6. Forex news
7. Trading tools
A good knowledge of all these and more will put you in a better position to trade the market profitably, even as a newbie.
It is important to note that studying the Forex market is a continuous process so long as you're a Forex trader. That is the only way you can keep up with the indisputable changes that take place in the market.
3. WHO WILL BE YOUR Forex BROKER?
While you're researching on what there is to know about the Forex market, take some time out to do quality research on how and where to find a reliable Forex broker. Having a good broker goes a long way to determine if your trades will be successful or not.
To find the right broker for you, you have to first of all select a number of reliable brokers with good reputation based on your regional regulatory compliance. Beware of brokers that are not regulated by authority bodies; they tend to operate carelessly, and they cannot be questioned by anyone; unlike the regulated ones monitored by the regulatory bodies.
Go ahead to narrow your selection down to find out what broker can meet your specific needs as a Forex trader. Most brokers will allow their prospective clients to test their services with a demo trading platform before deciding whether to register with them or not. You're allowed to experiment with as many trading platforms as possible to help you choose the best broker to work with.
Also take note of the packages offered by the broker and go for the one that best suits you. Be sure to consider the initial deposit, spreads and commissions, leverage and margin, etc.
Never register with a broker on the account of a positive review or reference. There are different kind of brokers and traders, and it is your responsibility to carry out researches to find one that best suits your style as a Forex trader.
4. IS DEMO TRADING REALLY NECESSARY?
A demo account is a "pretend" Forex trading account. It has almost everything you can find in a real Forex account, except that it is not real. It is a simulated platform where traders, old and new alike, can trade Forex for free.
With a demo account, you can
- Trade with simulated money
- Test a broker's services
- Get familiar with a particular trading platform
- Gain notable experience about the Forex market
- Develop a Forex strategy suitable to your trading methods
- Learn to control your emotions while you trade
So, you see. Demo trading is really necessary.
5. WHAT TRADING STRATEGY SHOULD I CHOOSE?
As a new Forex trader, you'll be amazed to find out there's a huge volume of strategies for Forex trading. There are so many of them that it is confusing and stressful trying to find the right one to trade with. A lot of them are not simple enough for new traders, and should be avoided. It is always better to start with the simplest ones and then add to it as you progress in knowledge and experience of the trade.
Understand that you don't need to develop a trading strategy yourself, especially if you're new. Choose from a number of strategies designed by professional traders to benefit newbie Forex traders.
Note that it is at your own risk to trade with any strategy; and a strategy that worked gloriously well for mister A may be a disaster for you if you trade with it. To avoid this, be sure to test any strategy on a demo account to see if it's a good fit.
CONCLUSION:
There is no need to hurry; the Forex market is always open to traders from all over the world. To this note, it is best to take your time and approach Forex trading with caution at every step of the way. Failure is inevitable, but if you've really made up your mind to trade Forex, no failure will be enough to deter you.
If you fail, dust yourself up and try again. Do not stick to a particular strategy if it's not working well for you. The same applies to brokers and trading platforms; change them if they're not a good fit for you. Learn something new about Forex trading every day, practice what you've learnt, with steadfastness, and success will find you.
Hi there, I am UC, a professional freelance writer. If you'd like me to write for you based on Forex trading, business, and finance, get in touch with me through my email - uc@writematics.com. Article Source: http://EzineArticles.com/expert/Uchechi_Ann_Nwancho/2533184 Article Source: http://EzineArticles.com/9961412
Digital Marketing is not a new concept now. Still, a lot of companies and experts lack the actual understanding of the subject. There are still many dark areas to explore for many. Actually, every blogger also needs it. So, here are my 6 tips for bloggers to leverage digital marketing. It is easy if you apply common sense and go for it with a proper strategy. In fact, it doesn't require you to pay to somebody else for it. If you just acquire some basic understanding, you can do it yourself. So, let us try to take a deep dive into the subject to understand it better. The Internet has been a revolution in everybody's life. In fact, technology gets a new meaning with it. Similarly, marketing has become easier and faster. Definitely, for businesses and entrepreneurs, it might become important to hire an agency or an expert.
The reason for that is businesses can't afford to lose their sales because of lack of their knowledge in the field. That is why they can even think of outsourcing their marketing to an agency. But bloggers can't do that. Contrarily, they also need to market their posts appropriately. So, here are a few tips for bloggers to leverage digital marketing.
#1. Manage Your Online Presence
Every blogger needs to know how your readers perceive your blog and posts. If you look at blogging arena, it is no less than an ocean. Every day new bloggers are born at an exponential rate. So, just imagine why someone would like to spend the time to read your 300/500/700/1500 words post. While your blog is obviously your home ground, but you also need to play on various social media platforms that are not basically your home ground. How do you make your presence on various social media platforms? What is the frequency? How do ensure every new post you write that is worth mentioning through various platforms reaches your followers well in time. Mind it that it is not only your followers that would get to know about your new post. There are people who keep a track on new posts on the basis of keywords or hashtags.
If you are a blogger do go through these tips for bloggers to leverage digital marketing. Understanding your niche is quite important. For instance, if you review products, do you post reviews on other review sites? Do you visit relevant forums and participate in topics of your interest? How is your post performing in Google Search? What more can you do to improve its rank?
#2. Your Time Is Your Marketing Budget
Now, since you are not spending money on outsourcing an expert, you have to invest something substantial at your end. That is your time. You need to spend the time to research well and understand well the crux of the matter. Otherwise, the benefit of these tips for bloggers to leverage digital marketing will not be that fruitful. At times, you might feel that you are in a tunnel with no end and light visible. But the situation will not remain same for long. You will become expert swimmer only if you practice on daily basis. Merely standing at the pool will not bring that expertise. Similarly, you need to have that urge to dive deeper to draw out more.
#3. Your Blog Post Sharing Is As Good As Your Marketing Campaign
When you share your new post on social media platforms does it fetch some interest? Do you get organic reshares, likes, and comments? If not, there is something wrong with your marketing strategy. Either your post is having juicy content or you have not been able to present it well on social media. Learn about the concept of relevant hashtags, keywords, and context to attract more people. Use some tools to find out which social media brings more traffic to your blog. What is the reason that another platform is not fetching that much response? Try to post in some engaging manner. It has to be a perfect mix of the right post with the right pitch.
#4. Gain Knowledge Of Marketing Trends
I covered it in the point above. I hope these tips for bloggers to leverage digital marketing will benefit you in some way.
#5. Test Your Posts
Keep an eye on your posts. Some posts will always do better than others. Definitely, there was something in those that could attract more visitors. Similarly, if comments are not something happening regularly on your posts, some posts attracting comments means there is a reason behind it. Try to analyze. Spend time on these posts to understand what was better that is lacking in other posts.
#6. Make Marketing Your Top Priority
Remember that your blog and posts are yours. If you are not convinced, you will never be able to convince anybody else. Spend time daily on this exercise. Take these tips for bloggers to leverage digital marketing as starting points. Once you are on the right track, you will find your own ways to excel further.
In the end, I would like to request something. When you find out some more ideas that work well for you, don't forget to come back and share them in the comment section so that others can get help and I will have some fresh tips for bloggers to leverage digital marketing. After all, it is all about your passion that needs some polishing so that others feel the glitter.
You can read this and various other posts on my blog http://pebbleinthestillwaters.com
We are almost on the corner of the year 2018. But, I am sure it's not late talking about next years' biggest digital marketing trends. Somewhere between a robust plan of action for Q1, 2019 and making digital marketing strategies, it's good to know about how the market will shape up in the year 2019.
Below are a few trends which will rule the digital marketing all over the globe.
Video Marketing
One of the most effective digital marketing techniques next year will be video marketing. According to a report, 80% of the online content will transform into a visual representation. It will give an overview of the product and services with a tint of entertainment and humor.
Since the adoption of smartphones and social media platforms video is preferred as one of the best ways of marketing a product. A short video not only communicate a message effectively, but it is also capable of giving your campaign an emotional environment.
AI - The Future of Machines
According to a report from Adobe, soon machines will be decisive enough to make strategic marketing decisions. Isn't it mesmerizing? Imagine all you have to do is to store all your data in a machine server and you will get suggestions for your marketing strategies. It's not over yet; these strategies will be in sync with your customer behavior patterns. AI will change the face of marketing immensely in the near future.
Automated Chatboxes
I am sure you must have encountered a chat box while surfing on the internet. Chat boxes are one of the most widely implemented applications of Artificial Intelligence. Not just they display results at a faster rate, also chat boxes are humorous and offer a personalized experience to the clients. Moreover, in a recent report from IBM, 85% of all the customer service interactions will be done by machines by the end of this year.
Voice Search
You must be hearing about Alexa and Google Home these days. If not, read about it. A research report says, 65% of smart speaker owners say that they don't want to go back to a life without a voice-controlled assistant. Smart speakers will change the ways of data surfing.
Have you tried searching content through voice commands? That's where digital marketing comes into play. All the SEO you do on your website must rely on voice commands as well.
The fall of the Kingdom- Internet vs. TV
In this millennial generation, where a person spends more time using a phone or surfing internet television is merely a device to connect gaming modules. According to study, people will spend approximately 2.5 hours online and 2.7 hours spending their time on tube. This leads to a change in advertising pattern transforming from television channels to internet sites.
Content - The Trustworthy Soldier
We read articles, blogs, newsletters, and what not, on a daily basis. But what if you don't find genuine content which you can trust? Content is not just about facts and figures, it must be easy, clean, and lean. In the year 2019, content will have the same importance which it had earlier. It makes a data set trustworthy and genuine though any media.
If you still seek any information regarding the same, connect to us and let our experts help you with some deep-dive insights on digital marketing trends in 2019.
The author of this article, Mr. Prashant Bhatia is associated with Praadis Consulting Inc., which deals in IT, ICT, Smart City Solutions, and Smart Learning Services for a long time. Praadis Consulting Inc. is dedicated to deliver tangible value for data-intensive business processes that help enterprises across the globe deal with their business challenges.
