Saturday 10 February 2018

7 Reasons Behind Growing Importance of Content Marketing in 2017


1.) It aids marketers make more money, generate more sales & pull in unexpected customers 

• This one sentence sums it up for me as if a marketing strategy does not help you make profit; Small businesses depend on large sales, and content Marketing.

2.) It helps you build valuable relationships and it is cheaper than other forms of marketing 

• It helps marketers create valuable relationships with their audiences and make sales.

• It can help build deals and relationship to boost sales by meeting prospects wherever they are at in the purchasing process and cajoling them forward by giving the knowledge they need to make their next stride. If you do this in a right way, you can convert them to walk them down on your path and increase ROI.

3.) It enhances your Brand Image and helps you make a Personal Connection 

• Businesses of various kinds can enhance their brand image by creating different types of brandings and sharing quality content. Subsequently, building up a content marketing plan can be a power-full game changer for your business' online growth.

• It is very powerful in establishing a personal relationship with users. Content that has your own personal touch helps you have chance to increase followers in the marketplace. By exposure of high-quality content consistently, you can develop the trust of your audience that will help you establish your name as a brand and nowadays people only like brands. It will help you to enhance your Digital Marketing Company brand image as well.

4.) It enhances Customer Engagement & helps you beat your Competitors 

• Content marketing lets marketers see execution through live on Facebook platform it will increase more traffic on your page and chance to make better relationship with users. This is the very personalized tool nowadays to make content effective. It is so, because your audiences love it; it is low cost-effective; it engages your customers, produces more popularity and helps you beat your competitors in a sustainable way.

• Value of content marketing is as if you have two platforms with similar Performa will prefer engaging with the one that includes content in their online marketing strategy like Facebook, LinkedIn and Google+. This sustainable effort will makes your company unique, which helps you enjoy superiority in your industry in more powerful manner.

5.) Content marketing can work with any Industry, can let Non-Profits make Profits & can Attract People with Real Interest in Your Brand 

• The power of content marketing in 2017 is people will follow anything that they don't know and it will be knowledgeable. It will be time consuming people will connect through the world with the help of content and internet.

• It is very important that you build strong relationship and well-targeted and customized content marketing strategy with the help of digital marketing company.

6.) It is very powerful in Improving your Customer Experience & growing Long-term Audiences 

• Importance of Content Marketing includes in its ability of improving customer experiences and ensuring long-term facilities of audiences. Great content material gives brands something highlighted to talk about with their clients beyond complaints and difficulties, compliments, or inquiries. Each interaction you have with a prospect or customer can give you knowledge and increase the inquiries/issues they have.

• Through content marketing, you can answer those questions clearly and early in the process that helps you reduce the amount of complaints and confusions. Each part of content offers a great opportunity to hook new personalities and grow your fan base. As such gathering of audiences grows; you will have a much greater base of individuals willing to share your content that is the huge advantage of digital content marketing.

• Rather than beginning without any preparation as in traditional marketing, you can establish on your own success through content marketing with the way you want to. You can use follow up strategies with the help of digital marketing or email nurturing and social media marketing that help you enjoy steady gains in your users.

7.) It can help marketers increase Email Response Rates & encourage Virality 

• Content Marketing company importance includes its ability to increase email response rates and encourage Virality of internet population marketing campaigns. The email trafficking will increase rates it can be effectively increased by keeping professional communication intact through efficient content marketing by understanding site's audience and channelizing custom-fit campaigns.

• All the interactions that you have with a prospect or customer through Facebook, LinkedIn and Google. Whether in person, in phone call, in email, or through other traditional marketing methods, you have to be focused on giving value and truthful substance.

• For effective It, you need to create something that is highly interesting and entertaining like an interesting post on Facebook, Twitter and Google. Then you are ready to see special kind of Virality for your brand that no other marketing channel can provide.

This article has been written by Amit Kumar. This firm is the topmost SEO Company in Delhi helping firms to rank high. Choose this Digital marketing company in Delhi to boost your sales.

Article Source: http://EzineArticles.com/expert/Amit_Kumar/2363817



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Friday 9 February 2018

Tips for Building a Proper Digital Presence


If you take a look around, you will notice that everything has become digital nowadays. People watch TV online, read news on websites, read e-books, connect with others on social media and even shop online. There are apps for pretty much everything and we have become dependent on technology because it makes our life easy. In this age, it is essential for a business to have a digital presence if it wishes to stay relevant. Not only does this enable a business to advertise itself on the internet, but it also offers a way to expand and grow. The question is how to build a proper digital presence?

Listed below are some great tips that you will find helpful:

1. Start with branding

You need to select an appropriate logo that can catch the eye of your potential customers as everyone wants to look at something interesting. Opt for a color theme and make sure it is a good one because you will probably use it for a long time. It is best to stick to two colors; more than two can make things messy. Typeface can also play an important role in your branding efforts. Go with something that's a combination of modern and simple.

2. Create a website

Your website will serve as a window into the online world and every business is judged by people based on its website. Yes, you can make a website yourself as you can easily find a website template these days, but it is best to consult a professional for creating a unique and beautifully designed website. It is not just the appearance that will matter; the website should be easy to navigate, provide the necessary information and be optimized for SEO and a professional can ensure all of this.

3. Make accounts on social media networks

Every business is aware of the strength of social media these days and a business cannot ignore its importance. Nevertheless, it doesn't mean that you must have a presence on all social media networks because there are too many and it is simply not possible to manage all. So, which ones should you choose? Bear in mind that not all social networks are suitable for every business and you should select those where your target audience is most likely to be. Make accounts on the selected networks and focus your marketing efforts there to build a presence.

4. Work on content

Building a digital presence involves allocating some resources into creating content for your website, social media posts and also a blog. Coming up with content that's related to your brand and industry can help you in building credibility online. You can become an authority and a source of information people refer to, which is incredibly helpful as it boosts your traffic and improves your SEO.

If you look at the tips, you will notice that they all emphasize on presentation and design because you have to pull the customer to you in order to have a useful digital presence.

If you manage and run a hotel and are looking to have a digital presence, you should log on to https://www.lodgify.com that offers best and most useful website templates. Check them out now.

Article Source: http://EzineArticles.com/expert/Waqar_Hasan/1437238



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Thursday 8 February 2018

Learning the Art of Digital Marketing From Your Competitors


An all-encompassing content marketing strategy, white hat organic SEO practices, consistent link building efforts and solid social media marketing, well, this sure makes for a killer digital marketing strategy.

But hey, too much of it all, and you're only doing what the rest of the world is doing. Today, let's try and look through the things a little differently.

Let's deal with a few questions first.

Do you remember when exactly was the last time you ran a competitive analysis? Don't mind me asking it, but have you ever done it at all? If your answer is a big, naive no, then perhaps you don't have any idea how your digital marketing strategy stands compared to your competitors.

Let me tell you a secret, peeping over your competitors can be an unexpectedly wonderful can massively help you find your own shortcomings and in the process, help you get better at the game. I'm sure you've heard this saying countless times before - keep your friends close, and your enemies, even closer. And in the realm of online marketing, this is one quote you need to live by.



See, every business that exists on this planet has at least a competitor who's aiming for the bigger portion of the pie. So doesn't it make sense to know how your competitors are sailing more smoothly than you when both of you are dealing in the same products or services. If you look at it closely, it's quite a creative way to get a better understanding of your target audience. Once you're familiar with the tactics, you can formulate some really killer strategies.

So here are some of the things your business competitors can teach you about digital marketing.

Target audience and traffic: I'm sure that you think that you have a fair idea of who your customers are and where they come from. But a simple analysis can determine whether any of your competitors is attracting more traffic than you or not. It they actually are, it would be a wise idea to go for the strategies they're going for.

Content that matters: It's a misconception that anything that's original, it sells. Within an industry, there is only a limited type of content that gets shared. It could be anything - blog posts or weekly quizzes and surveys or Q&As. Perhaps your competitors know it better than you do.

You also get to know what doesn't work: The best way to progress is actually to learn through others' mistakes, don't you think? Your competitors can also go wrong. So it's a good idea to constantly monitor their marketing campaigns and learn what catches the eye and what just doesn't work with the masses.

The key here is to learn from those who are better at this game. And once you've figured out the key players, you make their good moves better and avoid their failures.

And yes, always remember that there's no substitute to originality.

If you're not comfortable managing your digital marketing, it's best to hire an agency. Would love to learn more about it, schedule a call +91-9999-30-3344 with Brands Martini's digital marketing experts today.

Article Source: http://EzineArticles.com/expert/Shabana_Gandhi/2034274
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Wednesday 7 February 2018

How to Succeed When All the Good Ideas Seem Taken


Are all good ideas taken?

That's a question I've often mistaken.

But when I focus and think

I solve idea problems in a blink

And good ideas in me awaken.

One of the biggest challenges most people have is coming up with a good idea. Whether it's for a business, product, an invention or just a way to make a few extra bucks on the side. The main problem most people I talk with give is all the good ideas seem taken already.

I found that to be true for most people who expect good ideas to come to them. Or they like waiting for a light bulb to go off or lightening to strike. But there are specific steps or techniques anyone can use to help good ideas come to you instead of you having to wait for them.

The Number One Mistake Most People Make Is...

I admit trying to come up with a totally new idea caused me the most frustration like it does most others. But I found a better, quicker, and easier way is to simply work to improve on an idea. Because more money is made off of idea improvements than original ideas.

In fact, people who try to create original ideas fail 10 times more often than people who focus on idea improvements.

There's Always Room for Improvement

Those five words above should work to encourage and inspire you to focus on idea improvements. Yes, whatever the product, service, or business you see, focus on improvement.

No matter how saturated the market appears at first glance, focus on improvement. Yes, improvements and profits are waiting for you to discover. Just take the time and small effort to follow the effective steps below.

3 Steps to Succeed When All Good Ideas Seem Taken

1. Add Something Extra

Thousands of successful new products are created each year by simply adding a new feature, twist or benefit. For example, cereals add more flavors, foods add more health benefits, cars add more safety features, and homes add more comforts and energy efficiency.

Service companies add more conveniences, comforts and amenities to their customers. Thinking of something extra you can add to an established product or service can pay big rewards. The key is knowing the unfulfilled wants and needs of your target market.

2. Take Something Negative Away

These days people are more cautious and careful than ever before. You'll find more people are willing to pay extra for not just what's in a product, but what's not in it as well. For example, salt-free, sugar-free, gluten-free, fat-free and the list goes on.

What negative can you take away or reduce in a product, service or idea? This could give you the foundation of a whole new market of customers.

3. Combine Two or More Ideas

If you can combine one or more successful ingredients, features or ideas you'd have a whole new product or service people could take notice of.

For instance, millions of people consumed peanut butter and millions of people consumed chocolate. So, an innovative candy company tried combining those two popular ingredients and came up with one of the most famous candy products in history, Reese's Peanut Butter Cup.

So when you find yourself having a hard time coming up with an idea product, or business try combining two or more successful product, service or business ideas. It works!

Conclusion

These are just a few of many ways to get creative ideas when all the good ideas seem taken. Use them to spark your creative juices. You'll discover they work... when you work them!

FREE Download => "Niche Creation Secrets --That Build Wealth (15 Proven Step-by-Step Successful Niche Finding Plans)" No Cost... No Email Submission Required... No Catch! -- Just Enjoy Your 'New' Profits. TheNicheMan.com

Article Source: http://EzineArticles.com/expert/Roy_Primm/34345



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Tuesday 6 February 2018

Ways to Make Money Online - No Fees, No False Offers and No Bull Droppings (Pardon My French)


More and more it seems everyone would like to escape the hassle of working a 9 to 5 job in an effort to attain greater control of their time and achieve financial independence. There are many scams online design to take your money. Please be aware!! My philosophy is, "if it is asking for payment from the start, it probably would not be in your best interest to continue in pursuit" Personally, I have been ripped off with false offers and it has resulted in me losing hundreds of dollars. I promised myself, if I ever got in the position to help others struggling online, I would do so.

Below are 5 ideas aimed at pointing an aspiring online entrepreneur in the right direction. They are all 100% Free To Join. Please note, these are not get rich quick schemes! If you are interested in such schemes, my advice is keep you day job.

In the interest of "full disclosure", (that is an accounting term) I am bias when it comes to the first to programs, as I have made the most money online with them and continue to promote them heavily. But, to each his or her own...

1. View Paid Advertisement -

There are sites that actually pay viewers to watch, review and comment on adds. The compensation is anywhere between 5 cents to 25 cents per ad viewed. If you also invite persons to join, you make even more money. If this is of interest to anyone please check out the following sites. You can locate their respective sites with a Google search

Paidadverts
Neobux
Prizerebel
Inbox Dollar

2. Online Data Entry-
I know you hear this all the time. People want to know, are there really data entry jobs online. My answer to them is The Flex Job. It is processing simple worksheet for Fortune 500 Companies and you can make a decent salary doing so.

3. Smartphone Apps For Cash-

Well it looks like you're pretty nifty with a browser, so perhaps it's time for you to turn pro and browse websites as a paid and fun job!

There are tons of applications you can find in the Google play store that pay for exploring and downloading. Please find below my best recommendations.

Feature Points.
Perk TV
App Trailers
App Karma
Blabber
Cash app (my personal favorite)

4. Paid surveys
There are numerous big brands that wish to hear your voice about their products and want to pay you in exchange for this type of valuable information. A paid survey site acts as a real estate agent in permitting you to keep in touch with companies about sharing your opinion through online surveys.

Don't underestimate your opinion. You can change the entire world! You can cash out or redeem any rewards after completing several surveys.

In my opinion the following are the best:

• Toluna

• Swagbucks

• Survey Squad

5. Freelance Writing

Freelance writing is certainly one of the most used approaches to earn money online. Many successful freelancers earn 50 cents to a dollar per word. Some even earn twice that! If you like writing, it would be simple for you to make money online using this means. You can sell your services on Fivver or Zeerk.com.

I hope this information was useful and if you have any questions, please do note hesitate to contact me via e-mail. (travisdotcom@outlook.com). I have tons of information to share.

In my next article, I will be highlighting all the online scams I am encountered and you should be aware of.

Article Source: http://EzineArticles.com/expert/Travis_Forbes/2462478



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Monday 5 February 2018

How to Sell a Service on Fiverr


Fiverr is a global online marketplace that is mainly used by freelancers. Fiverr allows individuals to offer tasks and services, beginning at a cost of $5 per job performed, from which it gets its name. Even though $5 is not a lot of money, it is a great source of side income. Most people use Fiverr to help other people, in other words, to provide a service rather than a physical product. There are not many rules or regulation on how to sell, they pretty much let you sell however you want to. Also there is no limit, so you can offer as many products as you want.

Fiverr does not have a way for you to promote your service, so it is best to use an outside source like Facebook, Instagram, or Snapchat and direct them to your service. Sales are key to becoming a trusted seller. Up front you will have to work hard and get a couple hundred sales under your belt and some good reviews, but once you do you will get more sales because people will know they can trust you. It is best to find a special niche where there are not many competitors, the fewer competitors there are the better.

Fiverr does have a relatively large price for letting you use their web base. They take $1 for a $5 gig, and you keep the rest. Payments are made through PayPal and they take $.42 as well. This leaves the seller with a total retention of $3.58 for every gig. Other downsides include not being able to upsell products, not being able to make sales outside of the Fiver database, and having your prices restricted to $5.

Most people want to know, does Fiverr really work? My answer to this question is yes. Even though there are some downsides, there is a reason it has risen to the top of freelance services. Fiverr launched in early 2010 and by 2012 it was hosting over 1.3 million Gigs. The website transaction volume has grown 600% since 2011. Additionally, it has been ranked among the top 100 most popular sites in the U.S. and in the top 200 sites in the world since the beginning of 2013.

So, how do you make money on this site? The answer involves a few steps. When selling on Fiverr you should keep it simple. Remember you should probably start small and work your way up, do not start out trying to become a millionaire on Fiverr. Most people on Fiverr are using it as a way to generate side income. Also when selling on Fiverr, offer your smallest service for $5 and then offer your bigger packages (if you have any) for more. A couple of tips for your account are to have a great title, it is the first thing people are going to see, make sure it makes a good impression. Also, make sure your picture is relevant to your gig, and that the picture is high quality and professional. You know what they say, a good picture is worth 1000 words. People like to see good pictures.

Always remember to keep in contact with your customers and deliver your service as soon as promised. You can set how long it will take you to complete the service, so remember people expect you to keep your word. If you do exceed your due date your customer will then have the option to cancel their order which means you might lose a sale.

So, my verdict is to try it. I think it is a great way to earn some extra cash. I know it does not pay a lot, but it can be profitable if you learn how to streamline your part so that it does not take you long to perform a job. There are no fines for canceling an account, so you can start and if you do not like it you can quit right away. Fiverr offers a wide variety of categories to choose from. They have: Graphics & Design, Digital Marketing, Writing & Translation, Video & Animation, Music & Audio, Programming & Tech, Advertising, Business, Lifestyle, Gifts, and Fun & Bizarre. So get started today, go to Fiverr.com and see how well you can sell.

Article Source: http://EzineArticles.com/expert/Jonathan_Stewart/2487730



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Sunday 4 February 2018

Top Online Incomes From Home


Top 4 Ways to Build an Online Income from Home

As with virtually any business that a lot of people desire to enter in, this well regarded type of Online income from home or anywhere with an internet connection for that matter, has sufficient people entering the market that you can expect many competitors.

Success is determined by how fast you'll be able to leap the various knowledge barriers to be able to access the unlimited earning potential available through the internet.

Sad to say, getting over those barriers could (if you're certainly not careful) significantly slow up the "automated" aspect associated with building an Online Income from home. Surely in the beginning, building your Online Income from home will make for long days (sometimes a lot longer) days compared to standard 8 hour working days.

As soon as you start to realise your online income, chances are you'll still will need to evaluate factors as well as dedicate an hour here or there to maintain your income and keep it operating smoothly and enhance it to keep it making an online income for you.

The actual way of thinking associated with a person who succeeds in building a significant online income from home isn't "get it completed, then relax". You need to think of your online income as an investment.

In the beginning building a substantial online income from home usually begins with a significant investment, for those in the property business it a monetary investment. If you wish to make a large online income from home, dependent on your goals you'll certainly need to invest! In pushing through those barriers and building your online income, you will undoubtedly invest a lot of time.

The task of generating online income from home consists of 3 main choices:

-- Your business plan.

-- Your area of interest.

-- Your target market.

Knowing these 3 things, you can begin to put into action your business idea, test it and modify it until you possess the type of online income you want.



For all and the many articles, e-books and guru's on the web, the method to generating any sort of online income is usually fairly easy and remarkably simple.

1 -- Become an Affiliate!

Becoming an affiliate On the internet you can make you online income from home by prompting and advertising other peoples products and or services. This is by far the top acknowledged strategy to generate a big source of your online income from the internet.

To start with find an affiliate web site such as;

Click Bank

Payment Junction

Above are two of the most popular well known affiliate programs, but there are many, Do your research!

Once you have found your affiliate program(s).

Find a few products and or services preferably in a group that you know a bit about or you have done extensive research on. Preferably a product/service that provides or offers a subscription making it easier for you to generate a consistent online income from home.

Once you have chosen the products and services you wish to promote, the most profitable way of doing this is having your own website or blog.

Ensure the commission per sale is decent, do some keyword research to make sure there is a demand for the product/service. Immediately after understanding precisely what keywords and phrases people are using that relate to your offer, select a few of the keywords you researched that have low to medium competition. Then start to write articles and useful info surrounding the product/service you are promoting. SEO optimize your blog or website using the keywords you have researched to improve the blog, start posting your articles/reports around the internet. Once the targeted traffic quantities begin rising, utilize a number of adverts relating to the product/service you are promoting. after reading your articles/reviews people click the related adverts, and Bazinga! you just received your first pay check.

Now repeat the above and duplicate your success! before you know it you have 10 or maybe something like 20 information sites, or perhaps 100s if you wish to make a considerable online income from home.

2 -- Build a email list!

Building a list of potential buyer's to market your products to is another way to earn a considerable online income from home just by finding products to promote and sending the info to your list, when anyone on your list opens the email and buys the product or visits the site your promoting, you get paid. Knowing what type of market place you want to catch the attention of, assemble a totally free product or even just a relevant useful report people can download for free when they signup to your email list. Now just drive targeted traffic to a "landing page" that requires this visitors' email. You can also install plug-ins presently known as squeeze pages that pop up with an e-mail join box, when people check out your current page. This is a great way to build up a targeted client list to promote future products and offers to.

Make use of a great auto-responder such as aWeber (Paid for) or GetResponse (Free) to be able to email your current clients the link to be able to download the product or service or maybe high quality info you have to offer, as well as follow-up with a series of (automatically sent) e-mail. By offering top products and services and quality free info and advice over weeks and months, You can build some rapport with your subscribers and then sell them on numerous products or affiliate offers. Make sure you break it up though, it is advisable to offer something of value and free just about every 3-4 mail outs or so.

Imagine you build a list of 500 subscribers, offer them a product via a link in their email, and every person you refer that buys the product earns you £20 and only half your list (250) click through and buy the product you just made £5000 sending an email, and you can do this 1-2 a week! hell you could do this everyday but I advise against it remember nobody likes spam! I suggest 1-2 regular emails per week with occasional time based offers in between.

This is a fantastic method to put into action along side your affiliate plans and take you online income from home to the next level! Now imagine those earnings based on a list of 10,000+ subscribers! = Profit!!!

3 -- Sell products directly online

As we move further and further into the digital age, customers are buying more and more goods on the internet at a substantial pace. Because of this there are a lot of customers looking for just what YOU can supply them with.

Checkout these online store providers

Shopify.com (Paid)

FreeWebstore (Free/Paid upgrades)

and of course eBay (Various Fees)

They can supply you with all the tools, services and support you need to start generating your online income. You can source wholesalers and manufactures for the product you need directly on the internet BUT do your research first, and make sure you are dealing with reputable, reliable and responsive company before placing any big orders. If you are unsure of the company try a few small orders first to test their service once you are happy with the companies service and product quality go ahead and make a bulk order.

Numerous people have verified that Shopify.com is a wonderful platform to promote goods on the web. Open up a digital shop and promote it. People buy your products. The product or service is sent to them, while you kick back and think about how to spend your new found online income as it rolls in.

In the event Shopify is just not your current cup of tea, then you can try out eBay. As the saying goes, "One man's trash is usually an another man's treasure", and so have a look through your current cabinets as well as outdoor storage sheds don't forget the attic! and market off some of your current unwanted excess gifts.

Some people love to travel and find bargains and if your one of those people you can make a lot of money on eBay by finding and visiting garage sales, car boots even charity shops for well under priced products you can instantly turnaround and sell for a profit on eBay, I know several people who do this that come to mind, going out buying stuff, tidying it up and selling it online from home. Another is my auntie who I love dearly but she is a real horder, who sells occasionally just to fund her holidays.

4 -- Sell your own individual info product

Earn Online Income from home by selling your own product. Passionate about a specific subject or topic? Write an e-book, publish it and sell it online. Your information product may also come in the form of a DVD, software package, audio guide or maybe online video.

Selling your own information product unlike other peoples products, allows you to control a large percent of the earnings. You have greater flexibility with upsells as well as landing pages compared with selling other peoples products, this is a very lucrative business route to follow and depending on your product and marketing methods can generate a ridiculous online income from home at an alarming rate.

If promoted and produced successfully this can easily become #1 when it comes to online incomes from home, especially when you merge this with #2 and use your product to build and promote your list.

That Concludes my top four online income methods from home, I started with #1 I chose to promote a company called SFI as it was free and offered a multitude of different training marketing methods and support, but it wasn't until I branched out into methods #2 #3 and #4, that I really had the online income from home I wanted, these days I rarely work from home. With my new found income I suddenly found my friends an family pool increased accordingly too. So I maintain my online income from anywhere I can jump on Wi-Fi connection with my laptop or smartphone.

We all learn things at our own pace and style usually, inside the very first couple of months you will be generating around £10 - £20 daily (That a tank of gas, internet or phone bill covered at least), If you continue to duplicate these business models as well as create completely new content material for each of your niche's, your currently targeted traffic can only grow and grow therefore so will your online income from home, there is no reason at all why you couldn't be earning £100 a day online, that's the latest pair of shoes, clothes, gadgets on a daily basis or perhaps a weekend away with your partner, family and friends.

Whichever methods you choose, remember the only way you can fail is to give up! If you don't give up it surely only a matter of time before you reach your goals.

Wishing you the best of success on the internet and life in general!

Regards,

Markus EA

No matter which of the four methods you start with, all involve bringing traffic to your site. Research with detail the method you want to use to build your online income from home to see if it is right for you, Or partner with a company that has been going for over 16 years and never fails to get your commissions to you on time, with step by step training, live support and active community of new and old members alike with a Proven Home Business [http://www.homebusiness-income.com] and join me at Strong Future International, success is better when shared!

Article Written and published by Markus Cassell (Markus EA) on 28/07/2014

Webmaster @ 247-online-income.com

Article Source: http://EzineArticles.com/expert/Markus_Cassell/1956544
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Saturday 3 February 2018

12 Great Reasons To Have A Niche Website


A Niche Website

I've heard that there are well over 3 billion and closer to 4b internet surfers as of 2017. That's such a huge number of potential viewers to your website with the sales revenue to go along with the visitors. This can proceed from day to day, 24/7 month after month, indefinitely. Listed in this article are 12 Great Reasons To Have A Niche Website.

There is the potential to draw or attract 100,000's of visitors to your site via various methods like article writing for sites and online publications, social media like Facebook, Twitter, LinkedIn, Pinterest, Instagram, etc., email marketing and many other methods including paid traffic.

All of these individuals from all over the world are looking for information of some sort, answers to their questions or solutions to problems and also they are looking to purchase something at the end of their search.

When your website is up and running a percentage of that internet traffic will be drawn to your site via Google search engines as well as Bing, Yahoo and the rest. Your site will show up in the search engine results pages or serp's, and searchers will click on your listing and be directed to your piece of the online real estate. They will read the site content and see what it is that you are offering that answers their search query. So you'll be helping these people and earning revenue in the process.

When you build up a niche site that will attract daily visitors your internet space becomes your point of contact with your chosen and targeted audience. Your website becomes the online platform and market where you share and care for your audience and all of those browsing the internet.

Why have a niche site

Is the whole point of having your website to simply sell a product(s) to a faceless crowd of individuals that come to our marketplace and buy with as little interacting as possible? Or is the purpose of your internet business to serve and help others in some way, to solve their problems, help them acquire information and/or purchase a product or two sold from your site?

I hope that you choose the latter of the two for a mindset because the first method will not reap the rewards as well as the latter and the visitors will possibly not be comfortable enough to make a purchase but jump to another site with more personality and service in mind.

You should choose a niche that excites you, one that you want to be active within as you build up your website and create a special place, on your internet real estate property, that will continue to grow in value as time goes by.

By answering questions, offering them quality content, on relevant topics and being there to help them in any way, the chances of them coming back and maybe even making a purchase increase. You become their authority on the subject and they become a long time customer or client of yours if all goes well. You can also recommend or promote your own or someone else's eBooks, motivational books, videos and other things related to the website niche that your visitors would like and find useful.

The important thing to remember is that real people are reading, searching and need help. They should be kept in mind before each article is written and their comments answered within a day or two.

Here are 12 great reasons to have a niche website:

Low Start-Up Cost: The financial investment for creating your own website and getting started in an online business pales in comparison to starting a brick and mortar business. For example: To start a small house painting business one would need a dependable truck, van, storage, spray machines, pressure washer, cash on hand for any number of unexpected costs that might arise, including the repair of the vehicles and machines. All of this totals thousands just to get started. Need I go on... An online business can be started and built up to a thriving revenue earning site for a few hundred dollars per year.

Having your own product is not required: There are millions of products, items, and services that you can become an affiliate to and sell online, ex. Amazon, eBay, Home Depot, CJ Affiliates, Bass Pro and hundreds of others. There are so many products that someone can promote and make a sales commission that the hardest part is to choose just what it is that you want to promote first.

No Overhead Cost: There are no offices to rent and electricity bills to pay each month or employees to hire with the taxes and workman's compensation insurance and more, all needing to be prepaid and regularly paid. In the case of an online business, all that you really need is a laptop computer, an outlet to plug into and an internet connection.

No Storage Space Required: Most offline service businesses need to have or rent a storage space for their machines, office equipment and materials. With an online business, everything is stored on the computer, backed up and easy to access.

Focus on drawing targeted customers: With a good keyword tool you can get in-depth statistics on exactly what "keywords" are used to search for an item, how many times per month and how much competition there is within that keyword. Much more information can be gained from a good keyword tool (Jaaxy Enterprise Keyword Tool) so that you can target a specific like-minded group for your outreach efforts.

No handling customer refunds or complaints: This is a good one as the affiliate just promotes the product and leaves the customer refunding and complaints to that merchant's department. The affiliate doesn't want to promote a product with a high return rate or one with a lot of complaints as there are millions of other products to promote.

Write about topics that interest you: By choosing your website niche you're also choosing the subject that you will be writing a lot of quality usable content on. Information that internet surfers can find and use to find answers, solve their problems, show them how to do something, or purchase a product.

You can earn passive income: Revenue that you earn even though you aren't actively working. Another name for passive income is residual income. With such a huge online audience there are many affiliates earning six and seven figure incomes. Most affiliates also have more than one website and some have many.

Even while you're sleeping your site is always open: This is awesome as your site is open for business in every zip code or region, 24/7, whether you're sleeping or on vacation. No need to hire someone to watch the store and take care of customer issues.

Work from home or anywhere: Another great reason for an online business is that you can be anywhere that there's an internet connection and with your laptop, you can completely run your business. It doesn't matter if you are in China or the US, with an internet connection you can run your business 24/7 from anywhere in the world.

Will generate sales income for years to come: Once the niche website is built up and starts earning revenue each month you'll keep on building and growing the business and it will bear fruit for you indefinitely and the sky's the limit as to your options and potentials.

One site is all you need to earn a full-time monthly income: This is so true, however, when you start making money online you will see other ways to earn and naturally branch out from there. Enjoy the journey but one site properly built up and optimized can pay all of your bills and much more.

Bonus:
You can have multiple websites: How many websites can you handle, some affiliates have ten or more. You can have a cool Amazon site, one for eBay, ClickBank, etc, all earning a very nice monthly income. That's how many affiliates get into the six and seven figure earnings.
Make sure that you only recommend things that are of quality and items that you would purchase for yourself. Only sell quality products because your reputation will grow continuously as time goes by, and that reputation should be for promoting quality products. Your role as an affiliate is to give an honest opinion and advice based on up to date information. You should feel like you are helping them make a wise choice or decision. I've listed only a few but there are more than 12 great reasons to have a niche website.

Make your own websites. The Starter membership is FREE! Step by Step directions and over 800,000 other like-minded individuals in this awesome community of online business owners.

If you're looking for a new career, or to start a non-profit, hobby, or just to make a few extra dollars each month, the training is absolutely free of charge to start and there's no limit to what you can make when you put your mind to it. I invite you to join me at https://newcareerat40.com

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Friday 2 February 2018

How To Develop A Website Content Strategy


A website content strategy is a plan of how you are going to use content material to develop and market your online business. Content isn't just limited to written text. It can involve videos, polls, graphics, images and many other things which make your website more interesting for your readers.

There are two fundamental components of a website content strategy:

The content material you actually publish onto your website. This includes, how frequently you publish, what you write about, how far in advance you plan and produce the content, etc.
The content you use to promote and market your website, such as social media posts and emails to your subscriber list.
Why Is A Content Strategy Important?
Having a strategy means you can plan ahead. Instead of simply publishing a new post on any random subject, you can plan subjects strategically based on special offers, the time of the year etc. Planning ahead also helps you post on a regular, steady schedule. This is important for keeping readers interested and the search engines happy, as they like new content.

Creating An Online Content Strategy

Regardless of how valuable your content is, if you publish a huge chunk of text that looks boring, you won't get many readers. The eye isn't drawn to large sections of text. This is why it's so important to have different types of content on your website when promoting your online business.

Video

Videos are one of the top ways to bring in more traffic and keep people on your website for longer. There are numerous ways to make videos and it doesn't mean you have to stand in front of a camera. You can create videos using just text, images and a voice-over.

Interactive Content

Polls and surveys are a great form of interactive content. People enjoy interacting online. It makes it more interesting for them and encourages them to stay on your website for longer. This drives up your income and boosts the reputation of your business, thus causing it to rank higher in the search engines.

Social Media

Having a live feed of opinions people are making about your content can encourage people to visit your website. Posting testimonials that people have given about your business will also make good quality content that people will want to read. You could even invite some of your regular readers to be interviewed for your next blog post.

No matter how much you enjoy being an online entrepreneur, some days you stare at a blank screen and struggle for content creation ideas. To discover the best practices used by the most successful bloggers and online entrepreneurs, download my Free Checklist, Creating A Content Management Strategy at https://jonallo.com/contentplan

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Thursday 1 February 2018

Great Goal-Setting Methods You Can Use


The Long & Short Goal Method

The first goal-setting method that we'll cover is probably the one that you're most familiar with. This is the setting of long-term goals that can be broken down into smaller ones. The way that these method works is by setting long-term goals that you want to achieve over a specified period of time.

For example, write down 10 goals that you want to achieve in the next five years. Then determine what short-term goals that you will have to accomplish in order to make this happen.

These short goals may be things that you can do in a week, month or it may take as long as a year. There are no time limit requirements on short-term goals. The only rule is that they lead to long-term ones.

The Checklist Method

If the above method doesn't appeal to you, then you may want to try the checklist method. The checklist method is similar to the long and short method, but it brings your task list down to a daily level. How you use this method is by creating your long-term goals. Then, make a list of things that you can do daily to achieve those goals. This will be your daily checklist. Put it on your phone or tablet, or as the background of your desktop computer, and make sure that you check off all of those goals every day. At first, it will be difficult to get used to it, but after a while, it will become second nature to finish your checklist before you go to bed.

The Journal Method

Finally, there is the journal method. The journal method simply encourages you to write your goals down in a journal or diary, and then write an entry as often as you can about what you are doing to progress towards your goals. This is a much less restrictive method than the checklist or journal and highly creative people may prefer it.

Three Financial Habits that are Preventing Your Success

When it comes to financing, some people have developed habits from the time they started handling money that has brought them some level of achievement in their lives - whether that be having good enough credit to putting money away for emergencies or future investments. But most people aren't quite as good at managing their money. You don't have to become a financial guru to be successful, but there are three habits that nearly everyone does that are very likely going to prevent you from achieving the success that you desire.

Spending Money on Convenience

One of the worst bad habits that people have, especially in the United States, is wasting money on convenience. Store owners know this too and they take advantage of it. For example, while you might be able to go to a big box department store and buy motor oil for $2.50, you'll be paying $5 or $6 if you get it at a convenience store. Knowing that you are paying a great deal more money for not much more convenience will allow you to stop yourself when you are considering it. Put that money in savings instead.

Not Keeping Good Records

Another financial habit that will make it difficult for you to be successful is not keeping good records. Keeping records of your income and expenses is important because then you know what you are earning and spending in relation to each other and can see ways that you might be able to save money. Saving money is vital to future financial success because it is available in the case of an emergency, it will help you avoid credit card debt that could block your path to wealth and it could become your startup money when the next great idea comes along.

Failing to Create or Stick to a Budget

Another thing that people do is fail to create a budget, or even if they have a budget, they often do not stick to it. This means that they are less likely to save money and will not learn the skills that are going to be required to start a business and run the financial aspect of it down the road. Creating and adhering to a budget is directly related to success in business, and many of the top entrepreneurs in the world say it is one of the most important skills to have.

My name is Daniel Taylor and I'm a internet marketing, entrepreneur, product creator and mentor.

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Wednesday 31 January 2018

The "Experts" Are Getting Crypto All Wrong


Bitcoin peaked about a month ago, on December 17, at a high of nearly $20,000. As I write, the cryptocurrency is under $11,000... a loss of about 45%. That's more than $150 billion in lost market cap.

Cue much hand-wringing and gnashing of teeth in the crypto-commentariat. It's neck-and-neck, but I think the "I-told-you-so" crowd has the edge over the "excuse-makers."

Here's the thing: Unless you just lost your shirt on bitcoin, this doesn't matter at all. And chances are, the "experts" you may see in the press aren't telling you why.

In fact, bitcoin's crash is wonderful... because it means we can all just stop thinking about cryptocurrencies altogether.

The Death of Bitcoin...

In a year or so, people won't be talking about bitcoin in the line at the grocery store or on the bus, as they are now. Here's why.

Bitcoin is the product of justified frustration. Its designer explicitly said the cryptocurrency was a reaction to government abuse of fiat currencies like the dollar or euro. It was supposed to provide an independent, peer-to-peer payment system based on a virtual currency that couldn't be debased, since there was a finite number of them.

That dream has long since been jettisoned in favor of raw speculation. Ironically, most people care about bitcoin because it seems like an easy way to get more fiat currency! They don't own it because they want to buy pizzas or gas with it.

Besides being a terrible way to transact electronically - it's agonizingly slow - bitcoin's success as a speculative play has made it useless as a currency. Why would anyone spend it if it's appreciating so fast? Who would accept one when it's depreciating rapidly?

Bitcoin is also a major source of pollution. It takes 351 kilowatt-hours of electricity just to process one transaction - which also releases 172 kilograms of carbon dioxide into the atmosphere. That's enough to power one U.S. household for a year. The energy consumed by all bitcoin mining to date could power almost 4 million U.S. households for a year.

Paradoxically, bitcoin's success as an old-fashioned speculative play - not its envisaged libertarian uses - has attracted government crackdown.

China, South Korea, Germany, Switzerland and France have implemented, or are considering, bans or limitations on bitcoin trading. Several intergovernmental organizations have called for concerted action to rein in the obvious bubble. The U.S. Securities and Exchange Commission, which once seemed likely to approve bitcoin-based financial derivatives, now seems hesitant.

And according to Investing.com: "The European Union is implementing stricter rules to prevent money laundering and terrorism financing on virtual currency platforms. It's also looking into limits on cryptocurrency trading."

We may see a functional, widely accepted cryptocurrency someday, but it won't be bitcoin.

... But a Boost for Crypto Assets

Good. Getting over bitcoin allows us to see where the real value of crypto assets lies. Here's how.

To use the New York subway system, you need tokens. You can't use them to buy anything else... although you could sell them to someone who wanted to use the subway more than you.

In fact, if subway tokens were in limited supply, a lively market for them might spring up. They might even trade for a lot more than they originally cost. It all depends on how much people want to use the subway.

That, in a nutshell, is the scenario for the most promising "cryptocurrencies" other than bitcoin. They're not money, they're tokens - "crypto-tokens," if you will. They aren't used as general currency. They are only good within the platform for which they were designed.

If those platforms deliver valuable services, people will want those crypto-tokens, and that will determine their price. In other words, crypto-tokens will have value to the extent that people value the things you can get for them from their associated platform.

That will make them real assets, with intrinsic value - because they can be used to obtain something that people value. That means you can reliably expect a stream of revenue or services from owning such crypto-tokens. Critically, you can measure that stream of future returns against the price of the crypto-token, just as we do when we calculate the price/earnings ratio (P/E) of a stock.

Bitcoin, by contrast, has no intrinsic value. It only has a price - the price set by supply and demand. It can't produce future streams of revenue, and you can't measure anything like a P/E ratio for it.

One day it will be worthless because it doesn't get you anything real.

Ether and Other Crypto Assets Are the Future

The crypto-token ether sure seems like a currency. It's traded on cryptocurrency exchanges under the code ETH. Its symbol is the Greek uppercase Xi character. It's mined in a similar (but less energy-intensive) process to bitcoin.

But ether isn't a currency. Its designers describe it as "a fuel for operating the distributed application platform Ethereum. It is a form of payment made by the clients of the platform to the machines executing the requested operations."

Ether tokens get you access to one of the world's most sophisticated distributed computational networks. It's so promising that big companies are falling all over each other to develop practical, real-world uses for it.

Because most people who trade it don't really understand or care about its true purpose, the price of ether has bubbled and frothed like bitcoin in recent weeks.

But eventually, ether will revert to a stable price based on the demand for the computational services it can "buy" for people. That price will represent real value that can be priced into the future. There'll be a futures market for it, and exchange-traded funds (ETFs), because everyone will have a way to assess its underlying value over time. Just as we do with stocks.

What will that value be? I have no idea. But I know it will be a lot more than bitcoin.

My advice: Get rid of your bitcoin, and buy ether at the next dip.

Ted Bauman joined The Sovereign Investor Daily in 2013. As an expat who lived in South Africa for 25 years, Ted specializes in asset protection and international migration. Read more of what he has to say about offshore living here.

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Tuesday 30 January 2018

Ambiton - A Passion That Motivates


Life is a competition - a daring adventure, and success usually comes to those who are ambitious. Ambition is a deep desire for achievement, and is propelled by an internal drive to fulfill one's dreams.

"Nothing can stop a man with the right mental attitude for achieving his goals; nothing on earth can help a man with the wrong attitude," says Thomas Jefferson.

Without ambition life is as insipid as a dish without salt and spices. No matter how intelligent and talented a person is, he will not be able to achieve much without ambition. Ambition gives us a purpose in life and helps to escape mediocrity. It envisages no short cuts. Sacrifices will have to be made and oppositions overcome. But nothing can compare with the joy of achieving one's goal.

There are people who are famous today because they did not abandon their ambitions. Nobody believed that a blind boy like David Hartman would become a doctor one day. He was discouraged by family and friends. His applications for admission to various medical colleges were ignored until Temple University School of Medicine in Philadelphia decided to give him a chance. The obstacles that seemed insurmountable were conquered through sheer determination and David completed his course successfully. Those who doubted a blind man's ability to complete such a rigorous course had to admit that David Hartman was 'supernormal.'

Bettina Bechgaard a 19 year old Ballet dancer who was to perform at the Sadler Wells Theatre in London, was knocked down by a car that left her with multiple fractures of her limbs and in a semi-comatose condition. But her fierce determination through grinding weeks of pain set her back on her dancing feet after a long period of recuperation. Through physiotherapy, psychotherapy and counseling, Bettina was back to dancing. Her strong ambition took control of her body and enabled her to perform pirouettes and other intricate steps. Nobody even noticed the hint of a wobble at times.

Poverty did not dampen the ambitions of many famous writers, who early in life had to struggle to survive, yet never succumbed to defeat. In his autobiography "Tell the Tale," Gabriel Garcia Marquez tells how he was desperate to write and be read. He kept scraps of paper in his pocket and kept writing through his penury and hardships. He even had to borrow a typewriter to type out his manuscripts. The world cheers at his rise to fame.

Stephen King the famous author was so poor that he had to borrow clothes for his wedding. He lived in a caravan with his wife on a hand-to-mouth existence. But poverty did not turn him away from his ambition of writing. Today he is one of the best known and richest of writers.

The story of J. K. Rowling's rise to fame is unbelievable. She had to type out the manuscript of 'Harry Potter and the Philosopher's Stone' which was 90,0000 words long, on an old type writer. Each time she was rejected, she had to type the manuscript all over again, and the rejections were many. To her good luck the daughter of the CEO of Bloomsbury read the story and loved it. Since then Rowling has never looked back.

It is said that "The heights by great men reached and kept were not attained by sudden flight. But they, while their companions slept, were toiling upwards through the night."

Qualities of an ambitious person:
- He is the architect and builder of his life.
- He is organized, focused and self-motivated.
- He is persistent. "If at first you don't succeed, try and try again."
- He keeps his ears and eyes open for new ideas.
- He makes the best of the opportunities that come his way to enhance his personal development and growth.

How to stay true to one's ambition.
- Believe in the tremendous potential in every human being.
- Believe in yourself and be spurred on by your desire to excel.
- Define your values and goals.
- Chalk out workable plans to achieve your dreams.
- Never quit.

Some people have bad ambitions. They have a one-track mind to achieve wealth and power no matter on whose feet they trample and how many lives they destroy. This is not ambition but greed.

Joseph Conrad says "All ambitions are lawful except those which climb upwards on the miseries and credulities of mankind."

Oprah Winfrey who is now a famous superstar with her own TV Network is an example of somebody with ambition and drive. She fought her way through racism, sexual abuse, and obesity to educate herself and work her way to the top.

"Never envisage defeat," says Norman Vincent Peale, "Giving up is defeat of a personality." He encourages people to live by the principle "I can if I think I can."

Eva Bell is a Fellow of the Royal College of Obstetricians & Gynaecologists,
She is a freelance writer, and her articles, short stories and children's stories have been published in magazines, newspapers, on the Net, and in several anthologies.
She is the author of:
Novels - "Silver Amulet," "When Shadows Flee," "Halo of Deceit," "Runaway Widow" "Power Surge in Eden." "Knee Jerks and Gallop Rhythms."
Non-Fiction- "Grace Abounding," "Womanism- The Adventure of being a Woman."
Children's Books: "Lost on the beach," "Sniffer Dog and other stories." "Wandering into Wonderland."
E-books: Cactus Hill, Survival Strategies in an Angry World, Storm in the Desert, Womanism and Runaway Widow, Back From Beyond (Amazon Kindle.) The Singing Gondolier(Amazon Kindle)
Website: http://www.evabell.net
Blog: http://muddyloafers.blogspot.com

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Monday 29 January 2018

Is Everyone Capable Of Successfully Doing Work From Home?


Work from home or freelancing looks to be a great idea. Isn't it? Many people think that working from home for any business, online job, or freelancing gives them more space and freedom. Definitely, it does. It has many advantages I'm going to discuss later, however, one must not disregard the demands and disadvantages of it also.

Advantages:

Let's talk about both the positives and negatives of work from home:

Work according to your own schedule: This is perhaps the greatest advantage you have in home-based work. You can make a flexible schedule according to your comfort level. You start or stop work whenever you like. If you feel a bit need to have rest, you just shut down and take a break. Some people like to work in the late evening or night hours. They will be more than happy if they get a work at home opportunity. You can have lunch, dinner, tea, and coffee whenever you feel like to. Just relax, make your own timetable and work anytime or any length of hours round the clock. Manage time as you feel comfortable.

Be your own BOSS: Unlike office-based jobs, you don't have a BOSS. No one will come to your desk to check whether you are working or not. No reporting to and scolding by BOSS at all. 'No sword is hanging over the head' is one of the most relaxing thoughts for many people. Therefore, no or less stress than office work.

Can be managed on weekends or part-time: Flexibility is one of the biggest advantages of work from home. If your work is not too much stretched out, you can manage it on weekends and as part-time along with a regular job. If you are working with a company that allows working as much as easily manageable, you must take the advantage of work from home. It would be a great source of making money, though may not be very highly paid. However, with a few hours of weekly working, you can make some extra bucks.

Decorate your office place as you like: Not only time, space is also yours in work from home. You can fix a corner for your table and computer system wherever you like. Decorate it with flowers, photos, colors and things of your choice. If and when need, you can change the place also. If your work is mostly computer-based, you can sit with your laptop on the lawn, roof-top, balcony etc. Not bound to a single space.

A lot of saving: When you join an office, you need to go to the job 5 days a week. You have to maintain a proper wardrobe as well as taking out a chunk of money for monthly transportation and food expenses. Sometimes, your office is located far away and reaching there is no less than a hassle. Or you have to rely on outside food which you don't like. Some of the companies offer to give pick and drop and food for the employees for a reasonable cutting from their salary. But that way, they get a great facility. Wardrobe, transportation, and food expenses eat up a great portion of your paycheck. Work from home totally minuses the expenses of wardrobe and transportation. Then remains the food only which you enjoy in the form of home-made healthy and low-priced meals.

No frustrating co-workers or workplace issues: One of the biggest and stressful problems of office and a regular job is the presence of unpleasant and non-cooperative co-workers. Harassment is also a great workplace issue for females especially. Work from home saves you from these frustrating things which can have a negative effect on your health and career growth also.

Disadvantages:

Above were a few positives of work from home. Now, let's have a look at negatives also:

Laziness: Work from home gives you the advantage of time flexibility but it also demands a great self-discipline. If you are lazy, you can't meet the deadlines. You must have to make a timetable and set daily working hours to run it smoothly. Postponing the work for the next day will hurt your progress.

Working alone offers no competition: Presence of co-workers offers a competitive environment and motivates you to work better and better. Work at home has nothing like that. You are your own competitor there so performance comparison is also not involving. Competing with, and defeating your own self is not easy for everyone.

Providing a space at home: If you have plenty of space at home, well and good. But if you are living in a tight space, taking out a room for home-based work may be difficult. Additionally, you may have to tolerate the noise and disturbance by kids and family.

Lack of communication in-between the team: If you are working for a remote or out-of-country employer, you feel a lack of communication with other teammates and employers. Online meetings and chat can't produce the results as the face-to-face and office-based jobs offer. Time difference between the countries also matters. You may need to wait for the meeting or chat for long hours.

Work ethics and culture: Ethics and culture matter a lot if you are working for an out-of-country employer. If an African is working for an American company, he/she may have to face cultural and behavioral issues. Some cultures don't like to hear NO from the employees; some encourage to express their opinion. So work from home may also be stressful due to cultural differences.

So these are the positives as well as negatives involved in work from home. If you like it, you must keep all these aspects in mind. Take into account all the facets before plunging into home-based work. It is not suitable for everyone. If you are ready to take on and fulfill the demands of work from home, go ahead. If not, prefer an office based job instead.

Rizwanaa Shaikh is fond of reading and writing on general topics and issues. She believes in bringing awareness and positive changes to the public through writing. She can be found on Twitter: @Rashwriter.

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